En este episodio entrevistamos a Javier Herrero de Sistema B México; un movimiento que nace en 2006 para impulsar empresas con propósito, promoviendo un modelo económico que considere no solo a los accionistas, sino a todos los grupos de interés; sociedad y planeta. La certificación B exige un diagnóstico riguroso y un compromiso legal para mejorar continuamente el impacto social y ambiental. Nuestro segundo invitado, Enrique Álvarez de Vector Global Logistics, nos comparte su experiencia al certificarse y cómo operar con propósito lo ha llevado a optimizar procesos y acceder a mejores oportunidades de negocio, talento y financiamiento. Javier y Enrique resaltan que, más allá del reconocimiento, la certificación impulsa la competitividad a largo plazo; mejores cadenas de suministro con un impacto positivo.

Operating conditions for supply chains continue to shift faster than most organizations can plan for. Labor pressures, evolving customer expectations, geopolitical uncertainty, and increasingly complex global networks are forcing leaders to rethink how decisions get made and how teams stay aligned when certainty is no longer guaranteed. In this episode of Supply Chain Now, Scott Luton is joined by Mario Morhy, Vice President, Integrated Planning at Sam’s Club, Mike Gomes, Vice President of Supply Chain North America at Perfetti Van Melle, and Rodrigo Alponti, Senior Vice President Global Supply Chain at STADA Group. Together, they reflect on how supply chain leadership has evolved over the past year, moving away from linear optimization toward adaptability, resilience, and closer collaboration with customers and partners. The panel also explores how AI is accelerating the pace of insight and action, enabling faster scenario planning, stronger visibility, and more empowered teams. Rather than replacing people, AI emerges as a decision-making copilot, freeing leaders to focus on risk, tradeoffs, and long-term value. The conversation closes with practical leadership takeaways on learning faster than competitors, asking better questions, and building cultures that can turn volatility into advantage.   This episode is hosted by Scott Luton, and produced…