This Week on Supply Chain Now- June 29th – July 3rd

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…