This Week on Supply Chain Now: September 5th – 11th

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…

Back in the day, business news and ideas often flowed from office watercooler conversations. Then company figureheads started popping up on cable TV news programs, lecturing on stock market drops, trade increases, industry gains, and, during the COVID-19 pandemic, supply chain shortfalls. Now, podcasts are all the rage, and it can be difficult to stand out in a crowded field. There’s a lot of noise in supply chain podcasts, in particular. How do you break through to share your supply chain insights with potentially millions of listeners? Supply Chain Podcasts: Meeting Industry Leaders Where They Are It’s said that public radio host Christopher Lydon used an audio RSS feed developed by software engineer Dave Winer to provide audio content of interviews on his blog in 2003. A year later, iPodder was created to enable users to download audio content to their iPods, and the word podcast was born. This year, the number of podcast listeners is forecast to reach a whopping 254.3 million. Podcasts have become the place for industry leaders to find an eager audience. Breaking Through: 3 Ways Supply Chain Podcasts Cut Through the Noise Today, there are thousands of podcasts that are touted as supply chain-focused. In…