In today’s competitive market, recognizing and protecting the value of every link in the supply chain is essential. Often, those who have dedicated their lives to their craft find their contributions undervalued by discounts or overlooked entirely. Industry experts Keith Wright and Mark Gilham join hosts Scott Luton and Billy Taylor to provide the framework and insights needed to ensure that everyone in the supply chain is valued appropriately. Their expertise will help drive behavior, enhance profitability, and rebuild loyalty and trust. Join us to learn: The critical role of value recognition in the global economy and its impact on the supply chain. Strategies to articulate and protect the value of all supply chain participants, ensuring their contributions are never undervalued. How nearshoring, offshoring, and reshoring decisions affect value perception. How to craft clear, comprehensive joint business plans that highlight and recognize the importance of each role within the supply chain. How to leverage technology to maximize the visibility and effectiveness of your supply chain operations.

Join us for a special LIVE conversation that will offer proven best practices, expertise and perspective for marketing teams, especially those that serve the greater supply chain industry. Supply Chain Now CEO Scott W. Luton will co-host the session, along with industry dynamo Adam Robinson, CEO of The Robinson Agency. We’ll also have a couple of extraordinary business leaders that will share parts of their professional journey, as well as critical insights from countless marketing campaigns: Elaine Benfield and Gale Daikoku. As you prepare for a successful close to 2024 and are getting ready for an even bigger 2025, join the conversation and bring your perspective as well!