WEBINAR: What You Can Learn From a Digital-First DTC Brand: quip's Omnichannel Evolution
How can a traditional, retail-first brand learn to think like a disruptor? You’ve probably seen quip’s billboards, but you haven’t heard the story of how this dominant direct-to-consumer oral healthcare brand successfully launched into thousands of retail stores like Target and Walmart.
They risked losing the direct connection to consumers and the supply chain visibility they had relied on — but succeeded because of a data-driven approach powered by Alloy.
Join Imran Patel, VP of Business Development & Partnerships at quip, and hosts Scott Luton and Greg White of Supply Chain Now to learn:
– How quip scaled up into big box retail while retaining its DTC roots
– Strategies that retail-first brands can take from quip’s omnichannel evolution
– How quip’s data-driven DNA and nimble org structure helped maintain transparency collaboration and alignment between marketing, sales and supply chain team
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