Vikas Shah

At MODEX 2026 in Atlanta, Scott Luton reconnected with James Malley, Co-Founder and CEO of Paccurate, for a conversation that blended humor, operational insight, and a fresh perspective on where warehouse technology is headed. While the discussion included everything from Disney World to hot dog bun conspiracies, the core message was serious: supply chain organizations are entering a new phase where control, visibility, and operational simplicity matter more than flashy technology demos.   MODEX 2026: Less Hype, More Optimization After nearly a decade of attending MODEX events, Malley sees a clear shift in this year’s show floor dynamic. “I notice in some years at MODEX, there will be all kinds of wild technology that’s kind of futuristic. And in other years, the vibe seems to focus more on the maturation of technology in very established categories,” he explains. “This year is more of the latter.” In other words, the industry appears to be moving from experimentation toward optimization. Rather than chasing the next shiny object, many supply chain leaders are focusing on getting more value from the systems and automation they already have in place. Deeper analytics, better visibility, and operational refinement are becoming bigger priorities than headline-grabbing robotics demonstrations.…

Supply Chain Now Founder & CEO Scott Luton was featured in the CNN Business article, “Toilet paper makers: What we are dealing with here is uncharted,’” speaking to toilet paper suppliers distribution and supply chains. VIEW ARTICLE HERE.