Andrew Fink

Special Guest Blog Post written by Karin Bursa, Supply Chain Industry Advisor and Supply Chain Now Host   Here is a diagnostic question I use with supply chain leaders: when disruption hits, do your teams spend most of their time debating the data, debating the scenarios, debating the plan, or debating the decision? Or all of the above? Seriously though, in 2026, that distinction matters. Network shifts driven by tariffs, geopolitics, cost pressure, and sustainability are accelerating. Gartner’s 2025 U.S. Trade and Immigration Policy Survey indicate 77% of respondents selected network changes among their top actions in response to tariff impacts. [2] If the physical network is moving, the digital planning platform must move even faster. The environment is forcing decisions to be made faster, more frequently, and with more variables than ever before. Gartner says supply chain decisions are becoming 71% more complex, happening 52% more frequently, and need to be made 57% faster. That triple constraint cannot be accomplished with cadence-based batch planning cycles as a default operating model. This is why I am focused on a single, practical outcome for supply chain teams: accelerating decision velocity. The ability to move from data to insights to actions faster…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…