Discover how Trek, a global leader in the bicycle industry, transitioned from B2B-only shipments to launching a direct-to-consumer (DTC) initiative, propelling their business to new heights. In this webinar, Supply Chain Now hosts Scott Luton and Kim Reuter are joined by ProShip Co-Founder Justin Cramer and Tom Spoke, IT Director of Business Applications at Trek Bicycle Corporation, to discuss the strategic carrier decisions, innovative technologies, and operational efficiencies that fueled Trek’s growth. They will also explore how Trek’s partnership with ProShip helped streamline their supply chain, optimize shipping costs, and deliver exceptional customer experiences. This webinar is a must-attend for businesses looking to expand their reach and ride the wave of direct-to-consumer success.

There’s proof in the panel- learn from esteemed purchasing and supply chain management professionals on how they drove their business forward through the COVID-19 disruption (and continue to do so). These pros will discuss predictions for the future of supply chain as we embark on the “new world,” proven best practices they have employed – including engaging the group purchasing organization (GPO) model, and why leveraging a GPO will prove to be crucial among leading supply chains. The panel will discuss: -Core challenges their supply chain faced in 2020, lessons learned, and how they overcame great disruption -Procurement’s role in enabling the supply chain -Best practices on implementing their version of supply chain success -How to operate in 2021, the future of supply chain management in the “new world” As supply chains continue to move forward in a still unstable environment, these proven success stories will help guide continuous value improvement in the supply chain.