Supply Chain Now
Episode 1291

In a world where AI has become democratized and easily accessible, that competitive edge of swings back to the experience that you create for your end users and your customers.

-Andersen Yu

Episode Summary

Discover how AI and machine learning are revolutionizing the transportation and logistics industry with practical insights, real-world examples, and expert advice from top industry leaders.

In this episode, host Scott W. Luton discusses the impact of AI and machine learning on transportation and logistics with Andersen Yu, Director of Solutions Engineering and Architecture at Front, Ricky Gonzalez, CEO at Hubtek, and Walter Mitchell, CEO at Tai Software. Listeners will learn about the gradual adoption of AI tools in logistics, critical considerations for seamless integration, and the essential role of human involvement in AI processes.

The discussion also tackles common risks, emphasizes the importance of KPIs for tracking effectiveness, and explores how AI can be used for internal and external operational efficiencies. Tune in to gain actionable insights that will help you leverage AI to enhance your supply chain operations.

Episode Transcript

Narrator [00:00:04]:

Welcome to Supply Chain Now. The voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.


Scott W. Luton [00:00:32]:

Hey, hey. Good morning, good afternoon, good evening, wherever you may be. Scott Luton here with you on Supply Chain Now. Folks, we have an excellent show teed up here today. We’re going to be talking all about how AI and machine learning is transforming operations and results, especially when it comes to the world of transportation and logistics. And, folks, we’ve got a trio of business leaders that’s going to be offering up actual insights on how you can up your game. So stay tuned for a great discussion, folks, if you enjoyed today’s show, be sure to share it with a friend or your network. They’ll be glad you did.


Scott W. Luton [00:01:06]:

All right, when I get work. Welcome in our esteemed panel here today, starting with Andersen Yoo, director of solutions, engineering and architecture, with front, followed by Ricky Gonzalez, CEO at Hub tech and backed by Popper Demand, Walter Mitchell, aka Mitch, the CEO at Tai software. All right, Andersen, how you doing?


Andersen Yu [00:01:26]:

Doing good. Hey, Scott, thanks for having me here today.


Scott W. Luton [00:01:29]:

Wonderful to have you here. Ricky Gonzalez. How you doing, Ricky?


Ricky Gonzalez [00:01:32]:

I’m doing fantastic, Scott. Thank you for having me. Excited to be here. Mitch, great to see you again. Happy to share here a lot of information to the public here today.


Scott W. Luton [00:01:42]:

Oh, we’ve got, as I mentioned, we got three folks that bring it here today. And Mitch, welcome back. Great to have you here today.


Walter Mitchell [00:01:52]:

Hey, it’s great to be back. Thanks for having me again. Scott Andersen, Rickey, nice to see you guys again.


Scott W. Luton [00:01:58]:

Here’s where we’re going to start. Andersen, Mitch and Ricky, folks. It’s international axe throwing day. Yes, you heard me right. Axe throwing loggers are said to have made it popular back in the 18 hundreds. And then in the 1940s, you had lumberjack competitions that began. And evidently in the last few years, unbeknownst to me, because I’m not a cool guy, axe throwing has become wildly popular. Bars have popped up that offer lots of axes and targets and beers to me.


Scott W. Luton [00:02:27]:

Beers and axes, well, they don’t seem to mix, but maybe I’m in the minority here. So I want to ask the panel here. And, Andersen, let’s start with you. When you’re hanging out with your friends or family over a cool beverage or an adult beverage, what do y’all like to do? You like to throw axes or there’s something else y’all do when you get together.


Andersen Yu [00:02:44]:

Yeah, we actually. Funny story. We actually have done axe throwing as a company off site activity. I will. I was very bad at it. Um, no beverages needed for that to happen. But for me, no. Definitely hanging out with friends.


Andersen Yu [00:02:58]:

A cold beverage. Love to do it on a golf course. Uh, we’ve got a lot of beautiful golf courses here in San Francisco. So blessed to have that. And, uh, yeah, again, excited to be here, and thanks for the question.


Scott W. Luton [00:03:08]:

Oh, it tell you it’s a phenomenon to axtro is taking over the globe. It is. So, Mitch, I’m coming to you next. When you hang out with friends and family, y’all do some ax throwing or some other things you like to get into.


Walter Mitchell [00:03:18]:

Yeah. Well, similar to Andersen, we did a team building event with axe throwing, and my team put my face up on the. On the dartboard. On the axe board. So I’m not sure what that says about my leadership skills or what, but we’re going to just hope it was all in fun. But personally, I lean a little more towards the dartboard, and a nice evening. Throwing some darts is always a good time.


Scott W. Luton [00:03:41]:

Oh, I love it. We gotta get a picture of you and your team throwing axes at your. Your blown up image on the target. That’s awesome.


Walter Mitchell [00:03:49]:

I’m pretty sure we have one that we can. We can share with you.


Scott W. Luton [00:03:52]:

Share it with us. What a cool thing to do. Get team out and have some fun. So, Ricky, now we gotta tell folks out there. Ricky is tuned in from beautiful Portugal, where the weather is, like, 70 degrees. Food is delicious. But, Ricky, when you’re with friends and family and you’re enjoying the evening over a nice, cool beverage, what do you like to do?


Ricky Gonzalez [00:04:11]:

Well, I think I’m left behind. Unlike my two peers here, I’ve never done axe throwing, and we’ve never done it in the company. I think we need to try that out as a leadership exercise. But when I get with friends and have some beers or wine, I love playing pool or playing a sport that is called tree caram cushion Billard, which is very european and very south american. So it’s, you know, it’s kind of the pool table, but has no, you know, no holes in it. So, you know.


Scott W. Luton [00:04:40]:



Ricky Gonzalez [00:04:41]:

Carrom with tricotions, a very, very nice part. So, you know, I like to enjoy it here and there, but never done x throwing. But I gotta try it.


Scott W. Luton [00:04:51]:

All right. We’ll have to all throw. Try our hand at some axe throwing. It seems like Andersen and Mitch may have a leg up on us. We’ll check it out, Ricky, I think we can take them. All right. So folks, we got a lot of good stuff to get into here today. Really very timely topic as well.


Scott W. Luton [00:05:07]:

And we want to start by offering up some really valuable context for audience. We can’t get enough context in this fast moving world we live in. And Ricky, I’m going to stick with you. If you would briefly tell us about what hub tech does and a little bit about your background.


Ricky Gonzalez [00:05:21]:

Most definitely. So I’m Ricky here, CEO at Hub tech. I’ve been in logistics for about 20 years. It’s been a while. I’ve been in different aspects of logistics and supply chain from three PL to MRO distribution, running an asset based operation and now running haptic. So haptic is basically two different businesses, one being talent tech, which is a global talent provider primarily for logistics companies. Then we also have Tabby Connect. And Tabby Connect is a rate management system and using a lot of AI for each application.


Ricky Gonzalez [00:06:01]:

So we help clients gain efficiency and quote freight faster through AI and automation.


Scott W. Luton [00:06:08]:

Love it. And I especially love anything that engages our talent, our valuable talent on teams out there. Good stuff there. Ricky Andersen, come to you next. Tell us briefly about front and your background.


Andersen Yu [00:06:19]:

Yeah, hi everyone. Yeah, Andersen here. I’m the director of solutions engineering and architecture up front. No, it’s a, it’s a long title there but uh, yeah, I’ve been with front for about eight years now. We’ve, we’ve really created this AI email platform that three pls use to manage really all of that chaos that comes with having hundreds of distribution groups. I don’t know any of you in the audience are part of however many distribution groups, but I’m sure when you wake up and your inbox is like absolutely chaotic jam up, that’s the problem that we solve. Um, we eliminate duplicate replies, missed messages, slow responses. Um, and we do that by giving people really easy, no code automation, built in collaboration integrations with tools like Tai.


Andersen Yu [00:07:00]:

Hey Mitch, we were at his conference uh, last week, which is really exciting and we also give you analytics to run your business. So yeah, again, super excited to be here and yeah, really excited for this panel, man.


Scott W. Luton [00:07:11]:

Andersen, we got a chat after this. Good to have you here. And Mitch, great to have you back. We enjoyed a great conversation a month or two ago. Tell us briefly remind some of our audience members about Taie software.


Walter Mitchell [00:07:23]:

Yeah, I’m Walter Mitchell, CEO of Taie software. Tai Software is a transportation management system for the us based freight brokers. We focus specifically on freight brokers, mostly leaning on LTL and full truckload. And the TMS is really focused on how to be operationally excellent.


Andersen Yu [00:07:42]:



Walter Mitchell [00:07:42]:

So how do we take tools like, like front and, and integrate them into our platform to give an end to end solution that really helps the people doing the job every day, be the best they can do it?


Scott W. Luton [00:07:52]:

Oh, I love that. Empowering the human element to be incredibly successful and making it easier for them to be successful. Good stuff there. Ricky, Mitch and Andersen. Hey, Neil, you’re in the right place. So Neil’s tuned in from Philadelphia via LinkedIn. He says he’s always interested in seeing how AI can be used in new ways. So now that we’ve kind of established some context of our wonderful panel here, we’re going to move into one critical message that our audience has got to take away from this conversation.


Scott W. Luton [00:08:20]:

Right. AI is no longer, it hasn’t been for a long time, around the corner or a nice to have AI is fast becoming table stakes. You can go out and check plenty of research out there. Gartner and lots of other folks have shown how leading organizations are already have been leveraging AI to widen that gap between them and their competitors. Right. So I want to start there. I want to get you all to comment. Right? Because we’re not talking next generation, we’re not talking next month or next year.


Scott W. Luton [00:08:47]:

We’re talking. It’s been here, it’s been here for a while already. Andersen, talk about the opportunity that AI poses.


Andersen Yu [00:08:54]:

Yeah, yeah, I mean, definitely, AI is here. AI is here to stay. Um, I think truthfully, you can kind of say this, like you can say this about any technology. At the end of the day, AI is a tool. It’s a very powerful tool, but it is a tool. And companies that adopt new tools will always have first mover advantage. So companies that adopt AI first over AI’s or companies that don’t, you know, like they’re going to have that advantage over companies that are slow to change. I think in the spirit of building a competitive edge, I think that what’s most interesting to me about AI is not just the power or how dynamic it is, it’s really the speed at which it is evolving.


Andersen Yu [00:09:32]:

Right. So when we think about the competitive edge, the idea that the way that you deploy AI today, which is the way that you gain your competitive edge, could quickly become status quo by a new model that comes out in six months, is just really, really wild. Right. You always have to be looking out for new technology, new ways to adopt things, and in a actually kind world where AI becomes democratized and easily accessible, that competitive edge of swings back to the experience that you create for your end users and your customers. And so kind of building off of what you were talking about, Scott, this, like, human element or, like, accelerating or help. Help supporting your humans and delivering great experiences, I think that is actually where the competition and the competitive edge will end up being over the long run.


Scott W. Luton [00:10:19]:

Love that. And I love how you identify that evolution velocity, right? Cause it tell you, what have you done for me lately? That’s. That’s what a lot of folks are asking AI other technology innovations that Andersen’s kind of talking about, and I don’t know about y’all, Andersen’s a golfer. He just hit a 350 yard drive right down the middle of the fairway. As in this opening commentary, Ricky, speak too broadly. The opportunity that AI poses, most definitely.


Ricky Gonzalez [00:10:46]:

I will start with a challenge and then turn it into an opportunity. Based on recent studies from Gardner and McKinsey, that’s 80% of business leaders think that AI will disrupt their business, but only 20% say they’re ready to take on AI. So there’s a huge gap if you see, but also a huge opportunity to really go and embrace AI, embrace the change. I agree with all of you guys. AI, unlike other technologies like blockchain in 2018, that was a hype and it was kind of in everybody’s mind, AI is here to stay. AI is no longer a nice to have, but a need to have to run your operation because your competitors are doing it.


Scott W. Luton [00:11:34]:

That’s right, Ricky, excellent point. Excellent point. I like the challenge. I love when we come out the gates, challenging our audience to think differently. Good stuff there, Ricky, Mitch, your thoughts, your opening thoughts on the opportunities that AI poses out there?


Walter Mitchell [00:11:48]:

I think these gentlemen said it really well, that AI is no longer something that’s down the road. It’s here today. It’s mature enough that you can see ROi with AI products today. But to what Ricky was talking about, blockchain was hype for a while, and there’s been other technologies that have come and gone. It’s not necessarily just implementing AI for the sake of implementing AI, it’s also. It’s a tool, which is what Andersen was saying, right, then use the tool, or find a way to use the tool to add value to your business. So don’t just try to implement AI for the sake of implementing AI. Look at the power of the tools that are available and see how those tools can impact your business and what you’ll find is the maturity of AI and the rapid iterations that we’re talking about.


Walter Mitchell [00:12:35]:

These things are going to impact your business today, and they can impact your business in really amazing ways right now. So take advantage of that, get that competitive edge going today because it’s ready, it’s here now.


Scott W. Luton [00:12:48]:

Excellent point, Mitch, and I also love what you talked about. Let’s identify the business objective and what we’re looking to do. Our audience out there have heard me say this about a million times, and then let’s find the appropriate solution, the appropriate technology, rather than, as you said, mentioned adopting AI for the sake of adopting AI. Okay, Ricky, Mitch and Andersen, we’ve set the table, I think, very nicely. And now I want to kind of dial it in here on the transportation sector and share a really world, a really practical, real world example of how AI is being leveraged successfully with outcomes, with impact from what you are seeing. So Mitch, why don’t you lead off here.


Walter Mitchell [00:13:28]:

Yeah, so similar line of use. The tool where the tool is valuable is an important component of this. What I mean by that is, for example, EDI and APIs for track and trace on the LTL space have worked really, really well. And that maybe isn’t the best use case for AI. However, the places where AI adds a tremendous amount of value is where you have a little bit more natural language, a little more dynamic processing that needs to happen. So two of the best use cases that I love to talk about is email and documents. So talking about documents, this is where we have an incoming pod. Well, incoming pods can get a little weird, right? Especially you never know what they look like.


Walter Mitchell [00:14:12]:

But we can use AI to reformat the document to take away some of the weird images that happen, make them look more like documents. We can use AI machine learning algorithms to extract the content and intelligently decide what kind of document it is. And the same thing applies to email, where emails are unstructured and we can take that unstructured natural language, the way people write, and turn it into meaningful context that our systems can process and handle intelligently around. So those are two use cases that I really like to talk about in the transportation sector that can add meaningful value today.


Scott W. Luton [00:14:50]:

Yeah, real practical. I think a lot of folks in our audience can relate to those. And documentation, the tidal waves of documentation. I’ve loved to see technology tackle that here in recent years. Andersen, you’re nodding your head. What else would you add to real world examples, especially in transportation?


Andersen Yu [00:15:05]:

Yeah, I mean, Mitch talked about this a little bit, right? Like there is a lot of unstructured data with email. Email is the space that front plays with, and we partner really nicely with Tai in that facilitation of unstructured data to them, and they can process that information. But, you know, AI models, again, really good at making inferences off of unstructured data. And so one of the ways that we’ve seen companies successfully adopt AI is, especially in the context of front, is really using it to classify inbound requests. So you get a lot of emails that come in and you can leverage AI and its large language models to classify conversations into certain buckets and then depending on that classification, to take certain actions. So imagine you have an inbox, it receives all kinds of emails, right? Like anybody can send anything to any email address that you have. So you could get inundated with a ton. So you can think about leveraging front AI tagging capability to identify these conversations when they come in and route them directly to a specific team to prioritize, kind of talking about different types of AI and what we’re talking about specifically.


Andersen Yu [00:16:10]:

But generative is something that we can talk about later on. But, yeah, there’s traditional ML and there’s generative components of AI. I think the world that we have to look at is like, what is the best way to apply it to the problem that you’re looking to solve and the value that you’re wanting to give to customers.


Scott W. Luton [00:16:26]:

So, yeah, and I bet, I bet all three of you all would welcome conversations after today’s session to help dive in a little deeper, is my thought. Well, before I go to Ricky, email is still, we got slack and texting, all this other stuff, but email still makes so much happen. And why not do it better, right? And why not leverage AI and all of its different iterations to make that happen? Ricky, when it comes to practical, real world examples, especially in global supply chain, what comes to your mind?


Ricky Gonzalez [00:16:56]:

Yeah, so supply chain companies, transportation companies, are still full of voice interactions, right, with carriers, shippers, and those interactions can be automated and can be AI infused. So you can put an AI technology like tabby voice or any other, to interact with a carrier based on a track and trace process, or even negotiating a rate, negotiating a load, booking a load. So those interactions that happened before through phone, those can be again automated through AI technology today.


Scott W. Luton [00:17:31]:

Man, just make it happen when we’re sleeping. I love that. Making supply chain happen, making money when we’re sleeping. All right, I want to kind of pivot the conversation a little bit. There’s three broad buckets of AI applications I want to kind of hit all three of these. There’s many others, but there’s three that we want to kind of focus in on. And Mitch, I’m going to come back to you here because I want to talk about internal efficiency. So as business leaders are using, or if they’re evaluating how to implement AI in their operations when it comes to internal efficiency, your thoughts there?


Walter Mitchell [00:18:07]:

The question came up of, like, what are the different types of AI as well? Right? And that’s where Andersen touched on. We have, like, you know, traditional machine learning models. We have generative AI models and so forth. But the way we want to think about a little bit is what is the purpose of the implementation? And that’s where, you know, using AI models to help internal efficiency is one of the great areas to do that. And what that means is, for example, how do you take and improve what your team is doing? So, for example, one of the things that we’re doing at Tai for our own team is around our ticket managing system. We have a bunch of staff members that do tech support and that do onboarding support and so forth. When a customer asks a question, we’re using generative AI to look at our knowledge base, to look at our previous ticket history, and to use the lean on top of some of the large language models that are in existence. And we’re taking all of that to suggest a response for our support team.


Walter Mitchell [00:19:10]:

And then our support team is able to take that response, modify it, review it, make sure it’s okay, and then send that back to the customer. So the goal of this is to help share information amongst our team and give them that information in context to, to the real world situation that they’re dealing with now. Most of the time, we hope that the AI models will be able to have the right answer for them and be ready to go so that the human doesn’t really have to do very much at all, but we still want that person to review it and think about it a little bit and maybe add a little bit of context around it or change the response. So the goal here is to help train our team and give them all that information while not requiring them to go hunt for it.


Scott W. Luton [00:19:54]:

Mitch, I love that the more we can empower all forms of technology and empower our team to make their jobs easier day in and day out. The ripple effect, the critical ripple effect of how that increases and protects and increases the service levels to the customers. Right. And that’s exactly, that’s that force multiplier effect that’s so critical right, Mitchell?


Walter Mitchell [00:20:20]:

Yeah, exactly. And that’s why I love the internal efficiency component of it, too.


Scott W. Luton [00:20:24]:



Walter Mitchell [00:20:24]:

Is that we are, if we make our team better, it makes it so that they can do their job better. And it’s a common theme, I think, around the AI technologies and so forth, and just actually really in technology in general, because since I’ve been in technology, it’s always been, well, technology is trying to replace people, and that’s not the case at all. What technology is really doing is enhancing us and making us so that we can do our job better. So the term I like to use is that technology or AI isn’t going to replace your job, but the people who use it will. And I think we’ve seen that over the last 20 years, and we’re going to see it with the AI wave as well, that the people who know how to use it are going to excel and the best usage of these tools is going to make us level up and become more operational efficiency.


Scott W. Luton [00:21:10]:

That’s right. Mitch, I love that if you’re new to AI and other innovative technologies, but if you’re willing to learn and then apply what you learn, I’m telling you, you’re gonna have all sorts of new opportunities out there. So don’t fear. Lean in and learn. Yeah. Internal efficiency. I love your perspective there, Ricky. I’m gonna switch gears on you and we’re gonna talk about external efficiencies when it comes to AI.


Scott W. Luton [00:21:33]:

Your thoughts?


Ricky Gonzalez [00:21:34]:

Yeah. So let’s look at the customer facing aspect, right? So people are still scared of you implementing technology, whether if it’s traditional automation or AI customer facing. They kind of fear how the customer will react to the technology, and rightfully so. It’s depending on the implementation, you can have a failed implementation or a good implementation that increases your product’s lovability and usability. One of the things we’re working here in Tavi is a very strong and solid copilot in our tool, where it’s guiding the user throughout the tool, making recommendations of what to do next, next best steps, and getting the context of an interaction on screen. Where is incrementally adding efficiency to the usability of our product, facing our client. Customers are liking it. We’re still in the beta testing of it with some clients.


Ricky Gonzalez [00:22:32]:

And again, there’s this change management aspect of, you know, how will our customers behave with the tool? You know, will they believe in the recommendations? But it’s a process. It’s a process that we’re going through, and I think it’s going to improve the usability of the product.


Scott W. Luton [00:22:50]:

Ricky, excellent comments, and I love that you brought up change management because I think as we move faster and faster, Andersen was talking about that evolution velocity earlier, which I think is critical to recognize. Ricky, as we move faster and faster, I think it puts a greater emphasis and a greater need on both change management and, of course, communication, which is a critical part of change management. So, Ricky, as what I’m hearing you say, as you’re rolling out new, innovative enhancements to how you work with your customers, being able to communicate to your customers, hey, this is what we’re doing. This is why we’re doing it. And this is how you can lean in and how it can benefit your organization more. Is that right, Ricky?


Ricky Gonzalez [00:23:31]:

Absolutely. And like every technology implementation, it has a learning curve, but, you know, you have to go through it and step by step in order to get to the desired destination. So far, you know, our customers are loving, you know, what they’re seeing on the analytics side, and, you know, it’s ripe for disruption. There’s, you know, we’re just starting, right?


Scott W. Luton [00:23:53]:

We are just starting. That is right. What an incredible age we’re in. Um, Andersen, we’re going to, this third bucket we’re going to ask you about is a little different, content creation. How do you see AI playing a role there?


Andersen Yu [00:24:06]:

Yeah. Um, yeah, content creation is. It’s, it’s so funny because I’m thinking about internal efficiency, external efficiency, and then you got, like, concentration. How does this, how does this exist here? It’s actually both the byproduct, but it’s also, uh, a feeding into eternal internal efficiency and external efficiency. And what I mean by that is, right, like, AI, and the value and the power that it can provide internally or externally is dependent on the data set that you have. These are large language models with a lot of data. And the amount of data that it has will help ultimately, like, produce value for customers. And so from an internal efficiency perspective, that the use case that Mitch was kind of speaking to.


Andersen Yu [00:24:46]:

Right, like, you’re accelerating the way that your team can respond back to customers and accurately. It needs to train on something, right. That content is super important externally, when you think about, you know, talking to Amazon or whatever, right? Like they’re using their data and they’re feeding it as a way to deflect. Now, content creation, I think it would be really interesting once we can get into a cyclical world where when there’s a human in the loop and that human is working with AI and they’re collaborating with AI, and that’s feeding back to an engine where it’s actually then learning and evolving and continuing to stay up to date with its own content database. That will be really cool. But of course, like, I think to what Ricky was saying about with his example, like AI, large language models are really good at predicting what is the next word that’s going to come in in this context. And so there’s a ton of use cases that we already see in the market and certainly some plugging in front a little bit here, right, that you can use to, like, let’s say, compose a message. You get a message that comes in, you can use AI to detect and understand what’s going on here, and then with a click of a button, compose a draft.


Andersen Yu [00:25:55]:

You can also use the information that you have to compose other things, like a help center article. Front has a knowledge base and you can use that feed at a couple points and it can then produce this full fledged article. Something that would have taken an hour to do can now take five minutes to do. So, you know, we kind of started getting into the space of ROI, but content creation, really, really amazing opportunity and ground for AI to make an impact.


Scott W. Luton [00:26:21]:

Agreed, Andersen. And you’re reading my mind because we’re going to shift gears over to ROI, but before we do, you’re talking about content creation. I wonder how long it will be before we’re at the Academy Awards and they’re giving an Oscar to an AI platform for creating content that moves us. We’ll see. All right, so let’s talk about real return on investment when it comes to ROI. AI, rather. I’m jumbling my acronyms. Ricky, what’s an example of real ROI that you want to point out?


Ricky Gonzalez [00:26:53]:

Most definitely. So in our case with Tabi, we’ve had many customers that have been able to duplicate or even triple their load count, especially nowadays, where we need to get as many loads as possible and get more revenue. So customers are really, really enjoying the technology and getting the benefits out of it early on. So I think that’s quick RoI that you can calculate with net efficiency gains based on what technology is costing you. And there’s also these aspect of buy versus build. So do you want to wait to really implement something yourself? Start from scratch and add these investment overhead where you can go faster to market and with a vendor like any of the three tools here, and really get faster ROI. There’s also one thing to consider. Speaking of ROI that people usually don’t speak about is the hidden ROI or hidden benefits on the ROI side.


Ricky Gonzalez [00:27:58]:

So employee happiness, customer satisfaction. As I said at the beginning, customers are already working with those providers that are implementing technology to get responses faster, quotes faster, so customers will love you more, will go to your shop more because you’re using technology. So those are hidden costs that you’re not necessarily calculating early on, but you need to add them into the equation to really get true ROI of it enterprise value wise, based on the efficiency gains you’re putting into the table, how much your business is going to be worth, because you’re not only a tech enabled business, but you’re getting more done with less. So those are kind of hidden things that you need to consider when building the case for ROI.


Scott W. Luton [00:28:47]:

Ricky, I love it, man. What a great holistic response, from revenue creation to getting time back. Who would have thought we could get time back and create more time? And then my favorite one that you shared is the impact in enabling more happiness for the team. Less heartburn, right. Taking friction out of our operations. Right. Taking complexity out by leveraging AI and the right AI on the right business problem. Good stuff there, Ricky.


Scott W. Luton [00:29:15]:

Andersen, that’s gonna be tough to beat when it comes to real ROI, when it comes to AI. Your thoughts, Andersen?


Andersen Yu [00:29:20]:

Yeah, you’re going to hear us probably say some very similar frameworks for how we think about ROI. When we think about ROI of AI, you also kind of root it in the way that you’re applying it. And so the ways that we think about applying AI is two ways, deflection and acceleration. Right? So deflection, and we’ve kind of already spoken to both of these, deflection is very straightforward, right. You deploy AI in a way that allows a human to not do something. You calculate how much time you save from deflecting that work, multiply that by how much it costs, like an hourly wage, and then boom, you’ve got a cost savings at the end of the day. Acceleration, also very similar. It’s not as lucrative as a deflection because a human is still part of the loop, but you can still ultimately save time.


Andersen Yu [00:30:07]:

The knowledge base example that I said, 1 hour to now, five minutes, you’ve saved, what, 55 minutes worth of time like that is also money, at least not necessarily back to the business because you’re still paying for that person. But potentially, the way that we think about Roi is not having to hire an army of people to do something.


Scott W. Luton [00:30:25]:



Andersen Yu [00:30:25]:

You can superpower one person to do so much more. Now, just very quickly, I think if you save 30 seconds writing a message and you save 30 seconds from having to catch up on a long thread. You multiply all of that messages, send messages ready across your entire organization, across a year, with your hundreds of distribution lists. Like you’re saving hundreds, if not thousands of hours. And I think that’s super important. And the last thing is that kind of hidden Roi. This is a really interesting one. Cause when we talk about ROI and selling front technology to customers, and they’re like, oh, what’s Roi? Of AI, there’s this idea of the instant Roi, the instant gratification that comes with, oh, deflection.


Andersen Yu [00:31:06]:

It worked. But we all know we’ve talked to. I won’t say any names. Cause, you know, I don’t wanna get banned. Like, companies who then over rotate on a pure deflection strategy with no human in the loop. You can end up in a place where customers are just giving up. Right, like I’ve given up. It doesn’t mean that you’ve resolved my requests.


Andersen Yu [00:31:26]:

It doesn’t mean that, like, you’ve given me value. In fact, you might have given me negative value, but you won’t actually recognize that until the long term. Until the long term when we’re actually renewing the customer. And they’re like, you’ve created a really negative experience for me. And so we have to start to think about Roi, not just in this instant perspective, but in the long run. And at the end of the day, this comes back to the experience that you’re going to create to your customers. It has to be holistic. Yeah.


Andersen Yu [00:31:52]:

And so that. That’s my take on Roi for you all today.


Scott W. Luton [00:31:57]:

Andersen, I love it. And coming to you next, Mitch. I love how Ricky and Andersen both spoke about the hidden Roi. I think a lot of us here out across industry can. Can think about more well known return examples of return on investment. But I love these hidden Roi observations that we focus on here. Mitch, when it comes to ROI, what are your thoughts?


Walter Mitchell [00:32:19]:

Yeah, well said, gentlemen. I think they said it very, very well. And all of their points are absolutely critical to it. I would add on to this, the. A little more practical side of it, kind of what you were alluding to is don’t forget as well that you do need to measure. And KPI’s just for your business as a whole. And we see it pretty frequently in brokerages where they just aren’t really measuring. And if you ask some questions, like how many shipments per day can your dispatchers handle? Or the brokers in your business handle, these kinds of questions are things that you should know about your business ahead of time.


Walter Mitchell [00:32:57]:

So if you are going to measure KPI’s for or ROI for the AI side or anything that you’re implementing, any tool you’re implementing, really you need to measure ahead of time as well as after. Right. So an example of that was one I just use is how many shipments per day does your brokerage handle? What are your average margins? That one everybody should hopefully know, right. Total number of shipments per customer, things like this, like get the KPI’s that matter to your business, get those cemented and down today and run those all the time. Then when you implement any tool, whether it’s an AI tool for internal efficiency, for external efficiency, whatever it might be, that you’re making sure that you understand your business and the KPI’s around your business. So these tools should impact that in a positive way as you come around to the other side and you’ll see then even a KPI should be around employee retention, right. I mean, we should know what percentage of employee turnover we have as a business, especially as our businesses get larger that number and that becomes even more relevant. So let’s know that ahead of time and look at it a year later after we implement these tools.


Walter Mitchell [00:34:07]:

And then we’ll get capture some of those soft benefits around some of the more strategic benefits as well. So you can see all of it, but make sure you’re measuring your business and looking, looking at your business from some of the factors that impact it daily.


Scott W. Luton [00:34:24]:

Yeah, good stuff there. Mitch, would you say so it’s a timeless truth and best practice for business leaders to know their business. But as you’re sharing your perspective there, to me it’s like, gosh, if we want to really take advantage of this modern technological era that we’re in and all that, the benefits that come with it, we better know our business even more so than in past generations. Mitch, would you agree with that?


Walter Mitchell [00:34:51]:

Yeah, absolutely. And then one of the key things that we tend to talk about a lot on this is when you are measuring something about your business, make sure you’re measuring for a business outcome. So don’t measure something just for the sake of measuring it. Measure something because there’s something that brings value to your business. So, like, employee retention is a really great thing to measure because employee turnover is very costly to the business. That doesn’t mean you should never terminate somebody or never have any changes. But what it means is are we focusing on building a company that our customer, that our employees want to be at and measuring that because we care about the outcome of that result same thing applies. Margin on our shipments is really easy because we all care about margin, but make sure we’re measuring things that impact the business in the way we want to impact it.


Scott W. Luton [00:35:42]:

Mitch, good stuff. Good stuff there. And I love how all three of you are offering advice because we’re going there next. Inevitably, there are business leaders out there watching or listening, some that have already started their journey. They’re already maybe having some powerful outcomes as it relates to AI. Or on the other end of the spectrum, some folks are still figuring out how to get started. And that’s where I want to pick y’all’s brain next. So, Andersen, your thoughts?


Andersen Yu [00:36:08]:

Yeah, this is, this is a good one. I’m trying to think, like, is there something like super snappy, super revolutionary that we should be saying here? But I think at the end of the day, and maybe the gentleman in the panel will agree as well, like, think of AI as a tool, and then now you won’t overthink the problem of how to get started. Like, don’t be paralyzed by this technology because it’s a tool like any other tool. Yes, it’s probably evolving quicker, so maybe your strategy needs to be a little bit different. But the, the core approach on how you think about getting started to solve any problem is to one, just identify the problem.


Scott W. Luton [00:36:42]:



Andersen Yu [00:36:42]:

Like start with the existing problems that you have in your business. I like Mitch’s point about being outcome driven, and you definitely should do that. And you need to, you know, look at technologies that can help you either establish that benchmark if you’re unable to do that today, because that benchmark is super important. And the continuous kind of measuring against benchmark is also very important if you want to assess success with any technology, especially something like AI. But yeah, start with the existing problems that you have within your business. There are also opportunities outside of your business that you can get into. But again, kind of look in your own backyard. There’s probably a ton of things that you are doing routinely that you probably can think about, hey, like we could probably do this faster.


Andersen Yu [00:37:23]:

Anything that, you know, super manual, really. AI, there’s been a lot of evolution and a lot of new technology that can already do so much of this work. So, I mean, ultimately plugging friend a little bit more like the email use case comes to mind. There’s so, so much that we all do in our inbox day to day that has just become the way that we operated with email over the last 20 years. That is a really great place to start as well. Right. And I think that change management does come into play here. So it really important for the leaders to be bought in on why are we doing this? And making sure that message is super clear to your team.


Andersen Yu [00:38:00]:

Because creating that space for innovation will really multiply, like the productivity, the potential outcomes that can come because you’re seeing it here. There’s so many people here that can think and see different, you know, things from different perspectives. So, yeah, I love that.


Scott W. Luton [00:38:16]:

And I love one element of what you shared there, folks. We can’t create enough email rules to keep up with all the different way your channels and all the different messages we’re getting. We gotta lean on technology in a better way. All right, Mitch, advice for business leaders and their teams on how to get started. Your thoughts?


Walter Mitchell [00:38:35]:

Yeah, so it’s about just taking a bite, right? And I think it’s that eat the elephant analogy. Like, how do you do it one bite at a time? Don’t get panicked. As Andersen was saying about the fact that it’s AI, but go ahead and look into what tools are available in the market, and then when you look at those tools that are available, would those impact my business in a good way? And if the answer is yes, then go ahead and implement just that tool. And some of these tools can be implemented in just a few weeks. So it’s not a monumental shift that you have to do to get that in place. Like for example, for a thai user to process documents and start auto processing, bols, pods, carrier bills, you can get this turned on in a matter of a couple hours. And then training your team may take a little bit more time, but this is something that you could do right now and take advantage of. And the cost is almost, almost zero.


Walter Mitchell [00:39:32]:

So it becomes a very easy thing to take one step into and solve one problem. And then when that works, go take another bite, find another problem, solve that problem. But you don’t have to rebuild your entire infrastructure to implement AI functionality and AI tools. Just take it one bite at a time and you’re going to see some big benefits. After you’ve taken probably just one byte, but after you take seven to ten, you’re really going to start noticing something amazing.


Scott W. Luton [00:40:01]:

I love it. Mitch, you’re making me hungry. All right, so Ricky, what other advice would you offer for folks that are getting started?


Ricky Gonzalez [00:40:08]:

Well, great points, gentlemen. I think I can only summarize a good implementation of AI or technology. So four things. So start slow, grab the low hanging fruit, start with, as Andersen said, with what creates the most impact quicker in the organization. That’s the first thing. Second thing will be have the human in the loop in the process. So making sure that the human is either controlling, revising, making sure that the AI outcome is the best outcome and it’s accurate data that you’re interacting with. The third thing will be get the buy in from your champions.


Ricky Gonzalez [00:40:48]:

Identify some champions in the organization that will help you get the implementation through, because we’ve seen that one of the challenges, or the biggest challenges and what drives the biggest failures in AI implementation is the people, the internal teams, even though it’s going to help them in the long run, they fear the technology. So they’ll be, you need to have champions internally. Right. There’s this study out there that says 38% to 40% of jobs are going to be replaced by AI, but also more than 50% of jobs will change because of AI. So this is another revolution that as leaders, we need to embrace and we need to kind of get the organization’s buy in and the organization flowing towards implementing AI. The fourth thing, and I think it’s important, you already have systems in place, you already have workflows in place. Make sure the AI integrates with those. Don’t implement AI in a silo because it won’t work.


Ricky Gonzalez [00:41:52]:

It will fail in the short, mid and long term.


Scott W. Luton [00:41:56]:

Wonderful. I love your four item checklist there. And, you know, I’ll just add to the jobs being eliminated, jobs being changed. There’s tons and tons of jobs also, as all three of you all know, being created, right. And in fact, study after study will point to that modern technology will create a whole bunch more jobs than the jobs that may be eliminated. All right, let’s talk about risks. Actually, we’re talking about some risks already, right? Because the mindset and the psyche of our, of our team is really critical, and that’s a risk if we don’t navigate it better. Mitch, I’m going to come back to you first here.


Scott W. Luton [00:42:30]:

Risks that should be understood when it comes to AI adoption, especially related to logistics operations. Mitch?


Walter Mitchell [00:42:38]:

Yeah. I think communicate with your team and make sure your team knows that these tools are here to make you better at your job, not eliminate you from your job. I think that’s an important thing to talk about, but also don’t let the resistance overcome the progress. So it’s easy to say that, well, we don’t want to take these risks or we can’t take these risks and stop for the sake of saying we’re not willing to take a step forward. But that’s always going to be the case when change is here, we have to push through that. Now you have things like governance, privacy, security concerns with AI and with any tool we implement. These are super important things you shouldn’t take lightly. However, the answers are there, the solutions exist, so they’re not reasons to stop an AI implementation, the reasons to be thoughtful about an AI implementation, or any tool for that matter.


Walter Mitchell [00:43:31]:

So don’t let those things prevent you from moving forward, but be aware of those risks as you take that first step. And then another thing to Ricky’s point, the human in the loop, that’s probably where you have the biggest risk, is if you try to implement something where you’re eliminating your staff from the process or eliminating the human in the loop. I like to use the term that I borrowed from somebody else called human on the loop instead of human in the loop. And I think that’s a great term to demonstrate AI, because we want to let the human still be involved in it and supervise what our tool is doing at a faster pace. And that’s the goal. So don’t try to implement something where we’re expecting everything to happen perfectly, but if we can reduce what we’re doing by 50%, that’s a tremendous win.


Scott W. Luton [00:44:19]:

That’s right.


Walter Mitchell [00:44:20]:

That’s a tremendous benefit. So go ahead and tackle it from that point of view and understand the expectations as you jump into this new world.


Scott W. Luton [00:44:28]:

Excellent point there, Mitch. Several of them, Ricky, risks what comes to your mind?


Ricky Gonzalez [00:44:33]:

Yeah. So I think now that Mitch mentioned the people aspect, which I think is the biggest risk when considering failed automations or failed implementations, I think is the data itself, what kind of data you’re interacting with, is it biased? How did you train or how your vendor trained the model that you’re interacting with? So the data itself becomes super important to determinate the success or the failure of the AI implementation.


Scott W. Luton [00:45:07]:

Yep. Excellent call out there, Andersen. Risks.


Andersen Yu [00:45:10]:

Yeah, I think it’s super tempting to see AI as that silver bullet solution, but as we all know, there are pitfalls when it comes to AI, like hallucinations. I’m sure we are all on the Twitter sphere or sorry X or LinkedIn, and you see things like, my favorite one is when Google was rolling out that, like, AI contact card, that there was one that said, like, not only is it not dangerous, but you should stare at the sun for like five to ten minutes every day. And that was just like, it was so good, right? So, like, again, this is already happening outside the logistics operations world, but people are still coming to terms with, like, how does this work for us. Really. I’m going to, I’m going to take that one. The human on the loop when it comes to adoption, really in favor of coming up with an approach that isn’t purely just deflective, but keeping that human on the loop approach. Um, let humans do what humans are really good at. Make informed decisions.


Andersen Yu [00:46:08]:

Let AI surface information to humans so they can make those decisions faster.


Scott W. Luton [00:46:13]:

That’s right. Better decisions, more confident decisions. The right decisions. Faster. Good stuff there, Andersen. Speaking of faster, we’re going to have a fast and furious finish. We’ve got a lot to get in the last ten minutes or so. And I will start with each of your one piece of advice for selecting the right partner to help with AI implementation.


Scott W. Luton [00:46:33]:

And, Ricky, let’s go with you first.


Ricky Gonzalez [00:46:35]:

So I might be biased to answer this, of course, I’m a technology provider here, but I think choose the one provider that has the experience, that connects with your vision, connects with your business goals, and that knows how to do it right. So don’t go just with anyone. Don’t go with just with price. You know, take the time. Take the time to identify, you know, previous successes from your vendor. You know, get a lot of references out there, talk to a lot of people before choosing the right partner to, you know, help you through this journey. I think that’s super important. Connecting with your business goals is paramount to really, you know, make sure that the implementation goes smooth and you’re helping your clients quickly enough.


Ricky Gonzalez [00:47:21]:

Right. And getting the ROi quickly enough.


Scott W. Luton [00:47:24]:

Excellent point, Ricky. The art of the possible is nice. Right. But more important to Ricky’s point, ask what they’ve done right where. Where they’ve applied all their bells and whistles and the outcomes they have already achieved. That’s really, really important. Mitch, your thoughts when it comes to one piece of advice for selecting that right partner.


Walter Mitchell [00:47:44]:

Yeah, I think Ricky nailed it right there. It’s about finding a partner who has experience in a specific area that you’re looking for. So, for example, you know, make sure that the provider that you’re talking to understands your business and understands your use case really well. And if they understand that really well, then get on in there. References, testimonials, all super important pieces of that to make sure that you’re working with a partner that’s going to support your business objectives.


Ricky Gonzalez [00:48:13]:



Scott W. Luton [00:48:14]:

Well said. Mitch. Get on in there, do your homework and jump in with both feet. Andersen, your thoughts?


Andersen Yu [00:48:20]:

Yeah, echo everything the other folks have already said, but I think my take is there’s a lot of AI tools. Again, at the end of the day, it’s all about what is the experience that you want to give to your customers and making sure that as you’re selecting the right partner, the way that they think and approach AI and the value that they see AI, uh, giving to their customers is. Is aligned with yours.


Scott W. Luton [00:48:42]:



Andersen Yu [00:48:42]:

Like, if you’re really. If you really care about a human on the loop approach, don’t look for a partner whose goal is to completely deflect, because they’re not going to work on the things that really are focused on the thing that you care about. So, you know, think about the values, like, understand where, what is their approach, how are they thinking about innovation? Um, and, like, how much you’re dedicating to it. But yes, all the other things are really great. Use case testimonials. Do it all.


Scott W. Luton [00:49:09]:

But, yeah, so. And just because someone might add AI to the outside of some really slick packaging, it looks really cool. Ask the questions. Get down to the nitty gritty of where and how they’re leveraging real powerful AI that’s going to make a big difference. Don’t go for the. Don’t go for the slick marketing. All right, so a lot of good stuff here. I’ll tell you.


Scott W. Luton [00:49:32]:

I wish we had a couple more hours. But the good news is folks can reach out and connect with our panel and have conversations over axe throwing or beverages or you name it, our billiards, as Ricky was talking about. Being able to fostering those connections is wonderful here. And I want to start with you or stay with you, Andersen, how can folks connect with you and the team over at front?


Andersen Yu [00:49:54]:

Yeah, you can add me on LinkedIn. You can find dot. And, yeah, super excited to connect with anyone here in this space who wants to talk about AI, wants to talk about email. Been talking about email for eight years now. So lots of learnings, lots of trials, lots of tribulations. But, yeah, excited, excited for all of you to have been here today. Thank you again for. For having me, Scott.


Scott W. Luton [00:50:17]:

And, yeah, Andersen, I would just add y’all. Y’all haven’t been talking about it for eight years. Y’all been really doing stuff and making a massive impact over the front team. So, next up. Hey, Ricky, how can folks connect with you and the hub tech team, all the cool things you all got going on over there?


Ricky Gonzalez [00:50:35]:

Yeah, same thing, LinkedIn, Ricky Gonzalez. But also reach out through the website, any of our two divisions. So go to and reach out to any of the two reps either. Tavi, connect for the rate automation management system and then go for the global talent peace.


Scott W. Luton [00:50:59]:

It’s just that easy. And we got it. We got a magical easy button on our end, too. We’ve got Ricky’s LinkedIn, right? And my hunch is we’ll have Mitch’s too. Mitch, really appreciate your leadership and bringing this conversation together, connecting us with the dynamos that are Ricky and Andersen. How can folks connect with you, Mitch and the powerful tie software team.


Walter Mitchell [00:51:18]:

Yeah, you can reach Tai software on LinkedIn through thai software. You can reach me on LinkedIn as well. You can also reach but again, pleasure to be on the show with you and we look forward to making more connections. I hope everybody today got something valuable and is able to take that first bite towards some improvements using AI.


Scott W. Luton [00:51:39]:

No doubt. Mitch and I really appreciate the kind of different angles. All three of you all came at this for a really holistic conversation. But folks, wait, there’s more. Mitch, I’ll tell you, as he talks, it’s like he just kind of creates a serenity. And we need more serenity in global supply chain, right? Check out what Tai is up to. And we encourage you. Don’t just take our word for it.


Scott W. Luton [00:52:00]:

Hey, kick the tires, challenge them, book a demo. Really enjoyed our conversation here today. I learned a ton. Appreciate the education. Hey, are you all offering a certification? Because I think that’s what we’ve gained here today. Really have enjoyed it. Andersen Yu, director of solutions engineering, architecture with front. Thanks for being here, Andersen.


Scott W. Luton [00:52:20]:

Ricky Gonzalez, CEO at Hub tech and then some. Please enjoy beautiful Portugal. And Ricky, thanks so much for being here.


Ricky Gonzalez [00:52:27]:

Thanks for inviting me. It was great.


Scott W. Luton [00:52:29]:

You bet. Walter Mitchell, aka Mitch, great to have you here. Really enjoy what you and the team and your role CEO at TA software, really appreciate what you are doing and looking forward to reconnecting again with you soon.


Walter Mitchell [00:52:42]:

Thanks again for having us. Appreciate it.


Scott W. Luton [00:52:44]:

You bet. All right, folks, now you’ve heard from Ricky and Mitch and Andersen, all sorts of powerful and actionable perspective, right? But now the onus on y’all, if you’re listening, if you’re watching on us, on you to take something they’ve shared here today and put it into action. Cause your teams, they’re craving better ways of doing things. They want to change how business is done. They want to be more successful. And you as leaders, we got to help facilitate that. All right? It’s our responsibility. So on behalf our entire team here at Supply Chain Now.


Scott W. Luton [00:53:13]:

Scott Luton, challenge. You do good, give forward, be the change that’s needed. We’ll see you next time. Right back here at Supply Chain Now. Thanks for buying.


Narrator [00:53:23]:

Thanks for being a part of our Supply Chain Now community. Check out all of our programming at and make sure you subscribe to Supply Chain Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter and Instagram. See you next time on Supply Chain Now.






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Featured Guests

Walter “Mitch” Mitchell is CEO of Tai Software, a transportation management system for freight brokers to manage quoting, booking, and shipment tracking. Mitchell has more than 17 years of experience architecting software applications and leading teams that build business software applications. Passionate about technology and continuous growth. He embraces change to deliver high-quality results. Walter’s tenacious drive ensures project success, setting clear objectives from conception to completion. A hands-on technology leader, he boasts a track record of guiding diverse teams in development, sales, and customer service while prioritizing their well-being. Beyond work, he relishes family time with his wife and two children, engaging in active outdoor pursuits like snowboarding, wakeboarding, biking, and ice hockey. Connect with Mitch on LinkedIn.

Ricky Gonzalez has worked in the logistics industry for 20 years in international freight forwarding, domestic freight brokerage, asset-based operations, MRO distribution, and e-commerce, ranging from operations and sales to managerial and technology. He co-founded different ventures along with great partners and have experienced the enriching process of M&A. He has an obsession with applied technology for businesses as an enabler of growth. Years of learning, entrepreneurial drive, and unstoppable curiosity have given him traits he tries to share through leadership with the people he works with. He has witnessed many changes in the ever-evolving logistics industry, and he feels passionate about the numerous opportunities available. It is also fulfilling to help customers enhance their supply chain journey through a professional suite of business solutions. Their latest and more innovative approach to this is Hubtek, a complete workforce optimization powerhouse for the logistics industry focused on three strategic angles: Workforce Education and professional Coaching to make the employees more efficient, Nearshore Staff Augmentation to decrease costs and increase profitability, baked in with technology to enhance and exponentially multiply productivity in our customer’s organization. Connect with Ricky on LinkedIn.

Andersen Yu is the Director of Solutions Engineering and Architecture at Front, an email platform that helps 500+ 3PLs deliver world-class customer service. Over the past 7 years, he and his team have partnered with top logistics companies like Echo Global Logistics, Omni Logistics, Priority1, and Traffix to design streamlined communication workflows that drastically improved operational efficiency and service quality. Connect with Andersen on LinkedIn.


Scott W. Luton

Founder, CEO, & Host

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Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Sofia Rivas Herrera


Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey University, class 2019. Upon graduation she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management (GCLOG) and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Former Data Analyst within the airport industry in Latin America at Pacific Airport Group, performing benchmarking reports and predictive analysis of future market behavior.

Currently working as Sr. Staffing Analyst within the S&OP team in Mexico at the biggest ecommerce company in Latin America: Mercado Libre. Responsible for workforce forecasting and planning through the analysis of demand, productivity, capacity, cost & time constraints. Sofia self identifies as Supply Chain Ambassador, sharing her passion for the field in her daily life. She has been recognized as upcoming thought leader in the field and invited to participate in several podcasts (Freight Path Podcast, Supply Chain Revolution Podcast, Let’s Talk Supply Chain, Industrificados) to discuss topics such as digital transformation, automation and future skillsets for supply chain professionals.

She is a frequent featured guest at Supply Chain Now and appointed co-host for their new series Supply Chain Now en Español. Global Ambassador for ISCEAs Sustainable Supply Chain Professional Certification (CSSCP) and keynote speaker at World Supply Chain Forum 2021 by ISCEA Indonesia.

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Karin Bursa


Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 

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Vin Vashishta


Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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