Share:

“My whole job is to make decisions about trade-offs between time inventory cost and service, right across the chain.”

– Colin Yankee, Executive Vice President/Chief Supply Chain Officer with Tractor Supply Company

 

All retailers are currently undergoing a series of major adjustments in response to changing consumer patterns and preferences. From BOPIS to same day store delivery, inventory strategies and supply chain execution are being remade before our eyes.

Tractor Supply Company is no exception. They are “the largest rural lifestyle retailer in the United States,” or – as Supply Chain Now co-host Greg White puts it: “Disneyland for plow boys.” As their Chief Supply Chain Officer, Colin Yankee is doing his best to make sure that consumers can engage through a number of distribution channels without any loss to their overall experience.

In this episode, Colin provides an inside look at his company’s supply chain for Supply Chain Now Co-hosts Greg White and Scott Luton about:

· The importance of aligning his team before trying to apply technology to their processes, and what allowed them to achieve in 2020

· What companies have to do it they want to achieve supply chain resilience and efficiency at the same time

· The plans that Tractor Supply Company is putting in place to keep the gains in market share they picked up over the last year

More Podcast Episodes

ecommerce
play-button-podcast
podcast-blue-microphone
Podcast
October 1, 2025

Breaking News Now: E-Commerce Shake-Ups with Max Garland

Join Supply Chain Now host Scott Luton for a timely conversation with Max Garland, Senior Reporter at Supply Chain Dive. In this episode, they break down the biggest stories shaping logistics and e-commerce right now—from Target’s next-day delivery expansion and FedEx’s 2026 rate hikes to the rise of regional carriers like OnTrac and Veho. They’ll also unpack how the end of the de minimis exemption is reshaping international e-commerce and what it means for businesses adapting to new rules. Packed with insights on technology, customer experience, and the future of supply chain operations, this discussion is a can’t miss for anyone navigating today’s rapidly evolving logistics landscape.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Max on LinkedIn Learn more about our hosts Want more Supply Chain Now? We know you can’t get enough Supply Chain Now! Don’t miss a single episode, livestream, or webinar: Watch and listen to more Supply Chain Now episodes here Subscribe to Supply Chain Now on your favorite platform Connect with the Supply Chain Now community…
planning
play-button-podcast
podcast-blue-microphone
Podcast
January 12, 2026

Innovative Industry Leaders Transforming Supply Chain Planning

Supply chains around the world are navigating relentless disruption, rising expectations for speed and resilience, and rapid advances in AI-driven decision-making. Leaders are under pressure to move beyond experimentation and deliver measurable value faster than ever. In this episode of Supply Chain Now, host Scott Luton sits down with two industry leaders: Philip Vervloesem, Chief Commercial & Markets Officer at OMP, and Scott Barnard, Managing Director at Bluecrux, live from the Gartner Supply Chain Planning Summit in Denver. Drawing on their work across global enterprises, both guests discuss how organizations translate advanced planning concepts into real-world results. The interviews with Philip and Scott explore the evolution toward autonomous, data-driven planning, the importance of self-funding ROI models, and why successful transformation depends on blending human expertise with machine intelligence. From OMP’s Unison platform and rapid value delivery approach to Bluecrux’s AI-powered analytics and decision intelligence capabilities, the conversation highlights how supply chain leaders can move from surface-level automation to profound, scalable impact.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Philip Vervloesem…

Supply Chain Now – Episode-585

Share:

“My whole job is to make decisions about trade-offs between time inventory cost and service, right across the chain.”

– Colin Yankee, Executive Vice President/Chief Supply Chain Officer with Tractor Supply Company

 

All retailers are currently undergoing a series of major adjustments in response to changing consumer patterns and preferences. From BOPIS to same day store delivery, inventory strategies and supply chain execution are being remade before our eyes.

Tractor Supply Company is no exception. They are “the largest rural lifestyle retailer in the United States,” or – as Supply Chain Now co-host Greg White puts it: “Disneyland for plow boys.” As their Chief Supply Chain Officer, Colin Yankee is doing his best to make sure that consumers can engage through a number of distribution channels without any loss to their overall experience.

In this episode, Colin provides an inside look at his company’s supply chain for Supply Chain Now Co-hosts Greg White and Scott Luton about:

· The importance of aligning his team before trying to apply technology to their processes, and what allowed them to achieve in 2020

· What companies have to do it they want to achieve supply chain resilience and efficiency at the same time

· The plans that Tractor Supply Company is putting in place to keep the gains in market share they picked up over the last year