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The Future of Purpose-Driven Business: Insights from B Lab U.S. & Canada’s Jorge Fontanez

In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Kristi Porter welcome Jorge Fontanez, CEO of B Lab U.S. and Canada, to the show. Jorge discusses his background, the growth and impact of B Lab, and the importance of B Corp certification.

Listen as Jorge emphasizes the role of community, continuous improvement, and aligning business practices with sustainability and social equity. The conversation also covers the evolution of B Lab’s standards, the significance of climate finance, and the benefits of B Corp certification in attracting talent and assessing business risks.

Join us for a lesson in leadership that focuses on humility, listening, and fostering a supportive community to navigate challenges and drive systemic change.

 

This episode is hosted by Enrique Alvarez and Kristi Porter, and produced by Amanda Luton.

 

Additional Links & Resources

Check out all the great resources and information mentioned during the show:

 

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Kim Reuter

Host

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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