En Latinoamérica, la cadena de suministro farmacéutica no opera en condiciones ideales. Opera en entornos de variabilidad térmica extrema, infraestructura desigual, tránsitos prolongados, exposición a robo de carga y presión regulatoria constante. Y aun así, muchas organizaciones siguen tomando decisiones críticas con información tardía. Cuando una desviación se detecta al arribo, el problema ya ocurrió. Cuando un incidente de seguridad se confirma horas después, la trazabilidad ya se comprometió. Cuando la evidencia para auditoría se construye manualmente, el riesgo regulatorio ya está latente. En Pharma, la falta de visibilidad en tiempo real no es una limitación tecnológica: es una vulnerabilidad operativa.

Transporting perishable goods, whether its medicine or produce, is no easy task and requires intense planning. Supply chain and logistics professionals have employed a number of solutions over the past years to ‘get more visibility’ to what is happening and avoid issues. Yet, even with devices frequently transmitting temperature & location in real time, cold chains around the world still suffer from product loss and products arriving with less shelf life than expected. Join Supply Chain Now host Scott Luton, along with Ilya Preston and Brian Shultz with PAXAFE and dive into the reasons why visibility falls short and discover: Why “getting more visibility” isn’t the only solution—many cold chain operations are sitting on valuable data with hidden insights ready to be uncovered. The challenges of handling vast new data streams, including the costs, staffing needs, and limits of human-based monitoring for scaling insights. How managed logistics data can speed decision-making, cut costs, and provide a competitive edge by transforming sensor data into actionable insights. The power of data-driven decisions across domains and how teams leveraging AI can confidently respond to leadership with consistent, fact-based insights.