Share:

Leading Beyond The Next Disruption

Over the past three decades, supply chain has transformed from a back-office function focused on efficiency into one of the most strategic capabilities in business. Few leaders have witnessed (and helped shape) that evolution more closely than Mourad Tamoud, Chief Supply Chain Officer at Schneider Electric.

In a recent conversation with Scott Luton, Tamoud shared lessons from a career that began as a factory-floor intern and now spans global leadership. His perspective offers a compelling roadmap for organizations navigating AI, digital transformation, resilience, and the ever-changing demands of global supply chains.

Supply Chain Has Become a Strategic Function

Looking back on his early days at Schneider Electric, Tamoud noted just how dramatically the profession has changed.

“When I started, I was coached with the understanding that supply chain was all about the ‘Just in Time’ approach and focused on cost reduction,” he said. “Today, supply chain sits at the center of business strategy. It is about supporting growth, anticipating resilience with agility.”

That evolution has also reshaped leadership itself.

“My biggest lesson has been that leadership is less about having all the answers and more about defining a long-term vision and building great teams, listening and helping people succeed. That’s what creates enduring performance.”

Rather than simply optimizing operations, today’s supply chain leaders are helping shape customer experience, product strategy, sustainability, and business growth.

AI Works Best When People Come First

Schneider Electric has become widely recognized for its leadership in advancing energy technology and digital transformation, particularly through its practical application of AI across forecasting, planning, and manufacturing. According to Tamoud, AI has already exceeded expectations by helping teams make faster, better-informed decisions while eliminating repetitive work. But technology alone isn’t enough.

“Start with people, not technology,” he advised. “The biggest challenge isn’t whether AI works. It’s whether people are comfortable using it every day.”

That philosophy explains why Schneider Electric continues investing heavily in digital talent, AI expertise, and leadership development. Rather than viewing AI as a replacement for employees, the company is focused on equipping its workforce to thrive alongside new technologies.

“When people see AI making their jobs easier,” Tamoud said, “adoption happens naturally.”

Resilience Must Be Designed In

As geopolitical uncertainty, trade policy shifts, and supply disruptions continue to reshape global commerce, resilience has become a defining competitive advantage. For Schneider Electric, that resilience begins with visibility.

“Better visibility has made the biggest difference,” Tamoud explained. “Digital tools help us spot potential issues earlier, while stronger planning and diversified sourcing give us more options when conditions change.”

He also emphasized the importance of designing resilience into the network itself through regional manufacturing, and identifying supply chain choke points before disruptions occur.

Just as importantly, resilience requires collaboration. By involving supply chain early in strategic business discussions, organizations can make decisions that simultaneously improve customer service, operational efficiency, and sustainability.

Sustainability Is Simply Good Business

Schneider Electric has earned global recognition for both operational excellence and sustainability, but Tamoud rejects treating sustainability as a standalone corporate initiative.

“When an initiative improves efficiency, reduces waste, strengthens resilience or helps customers meet their own goals, it becomes part of how we operate,” he said. “Not as an add-on, but as good business.”

That integrated approach demonstrates how environmental responsibility and business performance can reinforce one another rather than compete for investment.

The Next Transformation Won’t Be About AI Alone

Looking ahead, Tamoud believes many organizations are focusing on the wrong challenge.

“AI will continue to reshape industries,” he said, “but the real value doesn’t come from implementing AI on top of existing processes. It comes from completely reshaping the operating model of our supply chain and redesigning it around AI.”

Yet even that transformation won’t ultimately be defined by technology.

“The real differentiator will be engaging teams that are continuously learning, ready to embrace agility by being adaptable, curious and comfortable working alongside new digital tools.”

Final Takeaway

Mourad Tamoud’s message is refreshingly practical: The future of supply chain isn’t about choosing between people and technology, rather, it’s about enabling people through technology.

Organizations that redesign operating models, consistently invest in digital capabilities, strengthen resilience, and cultivate adaptable leaders will be best positioned for whatever comes next.

As supply chains become increasingly intelligent and interconnected, one truth remains unchanged: Sustainable competitive advantage will always begin with empowering talented people that are powerfully aligned around a shared vision.

Where to Learn More

Check out Scott W. Luton’s in-person interview with Mourad here at the Schneider Electric Innovation Summit North America 2025, as well as a variety of interviews that we conducted at the event: click here. We invite you to follow Mourad Tamoud on LinkedIn here, as well as learn more about Schneider Electric via the company website: https://www.se.com/ww/en/

More Blogs

safety performance
Blogs
June 5, 2026

When Safety Technologies Backfire and How Managers Can Prevent It

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…
agentic AI
Blogs
December 19, 2025

E2open’s John Lash on Global Trade Turbulence, Tariff Whiplash, and the Rise of Agentic AI

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…