Leading Transformation in the AI Era: Why Digital Success Starts with People

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…

Special Guest Blog Post written by Jeff Eckel, Director of Product Marketing, e2open   “Dad, why are they out of my favorite cereal?” your 10-year-old asks you at the grocery store, noticing that their favorite breakfast food is missing. The answer is more complex than they could imagine – hurricanes don’t just bring bad weather; they create far-reaching supply chain disruptions that affect everything from food to toys. Each hurricane season often brings catastrophic floods and wind damage. While communities will rebuild after the devastation, supply chains – the force behind keeping stores stocked – also experience powerful shocks beyond the storms’ path. The ripple effect of hurricanes across global trade The impact extends well beyond the immediate devastation. Critical port hubs for global trade close as hurricanes batter coastal regions. Cargo ships carrying essential goods like food, medical supplies, and consumer products must reroute or anchor offshore, waiting for storms to pass. This creates massive supply chain delays. Ports with backlogs of ships trying to dock and unload. Over-the-road and rail transportation networks face fallen trees, flooded roads, and damaged infrastructure that make movement difficult. Inland distribution centers face pressure Inland distribution centers – strategically located hubs where goods…