Demand volatility is often treated as an operations problem—but the root cause may be commercial. Order patterns, promotional calendars, and end-of-period buying spikes can force businesses to add trucks, inventory, space, and labor while margin absorbs the cost. In this webinar, Supply Chain Now hosts Scott Luton and Karin Bursa join Mark Gilham of Enable to examine how one consumer goods distributor changed its commercial terms to reshape customer ordering behavior. The result: smoother demand, greater capacity from existing assets, lower operational strain, and improved profitability—without additional capital investment. Mark will break down what changed, why it worked, and how supply chain, commercial, and finance leaders can identify similar opportunities in their own businesses. Webinar Key Takeaways: – Why demand volatility usually originates in commercial terms, and how to tell whether yours does – How changing customer buying behavior creates capacity without capital expenditure – The mechanics of the case study: what changed, what the results were, over what timeframe – How to model the full value of a behavioral change across margin, cost-to-serve, and service levels – Where to look first in your own business, and how to build the case with commercial and finance Whether you’re carrying the…

Distribution’s pivotal role in industry success goes beyond just moving goods; it’s an intricate blend of logistics, technology, and strategy, meeting the evolving market demands. Join Dirk Beveridge, an inspiring speaker and author, who leads the charge in championing the noble calling of distribution. His mission to uncover purpose-driven visionaries who are reshaping the distribution industry which aligns perfectly with the transformative solutions offered by Enable. Dirk’s approach, focused on innovation, leadership re-imagination, and creating a force for good in distribution, offers a fresh perspective on tackling today’s complex challenges. Mark Gilham brings a complementary perspective, emphasizing the role of technology as a key enabler in distribution. His understanding of strategic finance transformation and leadership underscores how the right software, akin to a precision tool for a skilled tradesperson, can significantly enhance operational efficiency and empower individuals. This approach highlights the importance of selecting and applying technology thoughtfully, ensuring it serves as an asset rather than just an addition. Together, their insights form a comprehensive view of the distribution sector, where innovative leadership and the careful use of software synergize to drive industry success. Seize the opportunity to be inspired by two industry leaders. Whether you’re a distributor aiming for…