Supply Chain Now
Episode 950

You can't keep doing a hundred percent of what your day job is if you're involved or engaged in a transformation initiative. And that's where this burnout happens and we're taking these valuable resources and we're just overloading them. And they want to make the changes, they just don't have the time in their calendar to do that and focus on what's next and how do we help drive that transformation?

-Karin Bursa

Episode Summary

Customer service levels: win, lose or draw? AI and no code: worth the hype? The future of labor: robots or people? Tune in to this week’s Supply Chain Buzz: TEKTOK edition to hear Scott, Greg and Karin tackle the tough tech questions emerging from the latest supply chain headlines. Get their expert takes on the acceleration of digital transformation, the role of automation, the impact of inflation, and more.

Episode Transcript

Intro/Outro (00:00:03):

Welcome to supply chain. Now the voice of global supply chain supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues. The challenges and opportunities stay tuned to hear from those making global business happen right here on supply chain now.

Scott Luton (00:00:30):

Hey, Hey, good morning, Scott Luton, Greg White and Karin Bursa here with you on supply chain. Now. Welcome to today’s live stream, Greg, how we doing

Greg White (00:00:38):

Greg ahead to duke? That’s kind of double piece, right? Since there’s three of us, not two to start. So, uh, doing great hope everybody had a great weekend. Karin. . Welcome.

Karin Bursa (00:00:48):

<laugh>. Thank you, Greg. It’s good to be here, Scott. Thanks for having me. I don’t have a, a, a hand signal introduction, but I will say welcome to all the supply team movers and shakers. And it’s great to be with you and Scott here on the buzz

Scott Luton (00:01:01):

Today. So Karin, I’m gonna, I’m gonna, uh, uh, pass along one that you can just make all your own it’s from all the trucker community live long and prosper. Oh yeah. Hey man, I got that.

Karin Bursa (00:01:14):

I’m definitely, I’ve got the, the tricky in me from, uh, from childhood.

Greg White (00:01:18):

Yeah. Is it thumb out or,

Scott Luton (00:01:21):

You know, you called

Karin Bursa (00:01:21):

Me some doesn’t really matter. I don’t it’s it’s doesn’t

Greg White (00:01:24):


Scott Luton (00:01:25):

And, and, and just right then with just the last 35 seconds, that’s the most we’ve ever spoken about star Trek in any one show in, in supply chain, our history. So we

Greg White (00:01:35):

You’re welcome supply chain practitioners,

Scott Luton (00:01:38):

And you know what, in some corner of our global audience, we’re letting some folks down that we don’t talk more about the supply chain and, and business part of star Trek. But Hey, I digress. You’re probably right. Yeah. Um, today, Greg and Karin is the TEKTOK edition of the supply chain buzz, where we share some leading stories across global business. Many of you will know TEKTOK, digital supply chain podcast, hosted by Karin Bursa, where she talks digital shop with all the movers and shakers across industry. Right. Karin

Karin Bursa (00:02:08):

That’s right. That’s right. It’s been a lot of fun. So thanks so much for the opportunity to contribute here on supply chain. Now

Scott Luton (00:02:14):

You bet we wouldn’t miss it. And you’re, uh, I think you’re approaching how roughly, how many episodes have we done already? TEKTOK.

Karin Bursa (00:02:21):

So we’ve got 42 published and then, uh, wow. Few more that are in the works.

Scott Luton (00:02:26):

Greg, how about that 42? That is, uh, you know, most podcasts don’t get past like 11 or 12 episodes, right? Yep.

Greg White (00:02:32):

I was gonna say that’s almost four times the average, right?

Karin Bursa (00:02:35):

Oh my goodness. I didn’t realize that.

Greg White (00:02:37):

Oh yeah. You’re an old pro now. I mean

Scott Luton (00:02:40):

Yeah’s right mover. It has gotten

Greg White (00:02:42):

Easier young pro

Karin Bursa (00:02:44):

You for switching the descriptive there, Graham. Yeah. Hey, the check is in the mail.

Scott Luton (00:02:49):

<laugh> it’s the TEKTOK, additional supply chain buzz, you know, so we’ve got some great, uh, story to talk about, but folks we want to hear from you, right? Give us your take on what we’re talking about. We’re gonna share as many comments as we can, uh, over the next hour. So buckle up to get ready. Cause we definitely wanna hear from you too. Now

Greg White (00:03:06):

Katherine calling it Trek talk. Did you notice that? No,

Scott Luton (00:03:08):

I <laugh>. Didn’t well, speaking of

Greg White (00:03:11):

Ever’s a Clippy one, I think, you know, I don’t know what you all think, but we’ve had some of our behind the scenes folk on the show before. Yes. I think Catherine would be a heck of a lot of fun to have on the show.

Scott Luton (00:03:22):

We should do that.

Karin Bursa (00:03:23):

Yeah. Look out Catherine. They’re coming for you.

Greg White (00:03:26):

Yeah. <laugh> man, once we’ve, once we’ve mentioned it to the audience, nobody escapes.

Scott Luton (00:03:31):

Well, speaking of, we’re gonna share a couple events here in just a minute, but let’s go ahead. And, and clay Phillips, the diesel is with us here today. Welcome all happy buzz day. Claire. Appreciate what you do. Uh, as Greg pointed out, big, big, thanks and hello to Amanda, Catherine, Chantel and more the whole production team that helps us make this happen. Uh, all the time. Uh, Josh goody is tuned in happy Monday. He says Karin and Greg from a sunny 72 degree Seattle with matching humidity.

Karin Bursa (00:04:00):


Greg White (00:04:00):

Wow. Nice. I gotta tell you I’m envious. I don’t know about you all, but Josh, 72 sounds pretty tasty right now. Doesn’t

Scott Luton (00:04:07):

It? <laugh> Josh. We gotta have pictures. We gotta give us, uh, a great picture of where you are in Seattle and send that to us. We wanna share that on a future episode of the buzz. Uh, I mentioned Catherine, Catherine says happy, happy Monday, all Jonathan. Jonathan’s back with us, Jonathan. How doing all right. Uh, he hails from Louisiana. Good morning to you as well. Shelly Phillips is back in the house with us. Good morning from sunny, Colorado. She says we gotta get a picture of that too. Right. Karin and great. Yeah.

Greg White (00:04:36):

Right. Especially now, man. It’s I mean, if you’re up in the mountains, it’s beautiful up there and they’re already starting to look towards winter <laugh>

Scott Luton (00:04:44):

That is right.

Greg White (00:04:44):

The north rim of the grand canyon is closed. It’s really it’s already. Yeah. The, the threat of snow is already there. Huh? Very strange. You don’t think of it being that

Karin Bursa (00:04:56):

No summer is very short. The, when I lived in Denver, I learned that and that the weather can change very quickly. Okay. In Colorado you can go from, you know, nearly a hundred degrees to the very next day, snow or sleet. Okay. Um, so it’s pretty shocking.

Scott Luton (00:05:15):

All right. So GA’s been thrown down Shelly and Josh. Y’all gotta send some pictures. Uh, conchen tuned in from India via LinkedIn. Great to have you here today. Let, let me know if I didn’t get your first name. Right. We try to get everybody’s first names. Everybody’s name’s right. Uh, I can butcher ’em from time to time, but great to have you here. Uh, David Glover feels like fall here in Southern Minnesota. Happy Monday. Awe. All via LinkedIn. Great to have you here with this David. One of our faves we may

Greg White (00:05:43):

Have already missed the two weeks of summer in Minnesota.

Scott Luton (00:05:46):

<laugh> correct. Uh, one of our faves, uh, Karen and Greg Donna Croci is in the cheap seats via LinkedIn. Hello Scott, Greg, and Karen happy Monday. Great to see you Donna. And by the way, uh, she has surprise birthday party for her daughter, Allison, who co-host some of the shows here, Karen and Greg. Um, and how did

Karin Bursa (00:06:05):

It grow? I wanna know how it

Scott Luton (00:06:07):

Went. So I, I, I’ve only exchanged a couple emails, quick emails with Donna, but what Donna did is without telling Allison, she was able to bring in lots of her aunts and uncles and cousins and friends, and they all surprised her Friday night for her big birthday. So Donna, that is so awesome. Hope y’all had a great weekend. Muhammad.

Greg White (00:06:25):

I hope Alison likes surprises. I’m thinking considering her role, maybe not so much,

Scott Luton (00:06:30):

Not so much. That’s right. Muhammad from Malaysia. It’s tune to via LinkedIn. Great to see you here today. Looking forward to your perspective.

Greg White (00:06:38):

Um, beautiful country. I love

Scott Luton (00:06:39):

Malaysia. Oh man, it’d be awesome to visit, uh, Pham, Perham, perche, uh, regardless. Hello. Welcome in via YouTube. That’s an easy channel to, to, to view each, uh, and every Monday at 12 noon. And uh, let’s see, we got some other foot Natalie’s back with us. Natalie says a cool climate sound nice. As I sit in Charlotte waiting for a trip to Charleston, South Carolina. How

Greg White (00:07:02):

About that, man? Uh, buckle your seatbelt, Natalie, because when you get to Charleston, you’re gonna learn what humidity is. That’s

Scott Luton (00:07:10):

Right. That is right. Uh, Sophia the rock and roll star is back with us, correct.

Greg White (00:07:15):


Scott Luton (00:07:16):

I would definitely loop her in. You see the movers and shakers. You’re already always talking about Sophia fits, fits right in there. Right.

Karin Bursa (00:07:24):

She certainly does. Sophia. It’s been a while. I’m so glad you’re with us today.

Greg White (00:07:28):

We are. Yeah. Let’s hear what she’s up to.

Scott Luton (00:07:29):

That’s right. Sophia

Greg White (00:07:30):

And where <laugh>

Karin Bursa (00:07:32):

And where yes.

Scott Luton (00:07:33):

Give us an update. Where

Karin Bursa (00:07:34):

Is she moving and shaking in the supply chain? <laugh> that’s

Greg White (00:07:37):


Scott Luton (00:07:38):

Uh, Sharon is tuned in from the United Kingdom, uh, sending a big hello, best weather today. Cool. Finally, Sharon, that,

Greg White (00:07:46):

Uh, oh, that is great news.

Scott Luton (00:07:48):

That is great news. So from our entire supply chain, now family wishing you and all of our, our friends in the UK, across the UK, um, much cooler weather. So that’s been a, a tough couple weeks to follow.

Greg White (00:07:59):

Have either of you been in England for a heat wave? Not

Karin Bursa (00:08:02):

I have. I have. And I, I, um, actually witnessed a supply chain disruption. All of the coffee shops of course had switched to ice coffee and Greg there was the shortage on ice. Wow.

Greg White (00:08:18):

And so of course, because there isn’t much use for ice in England, right? Well,

Karin Bursa (00:08:22):

This was in the summer. So it was, I can’t remember if it was the end of July or early August, but there were lines outside of most of the coffee, um, retailers that were, you know, kind of wrapped around the block and it was because their ice machines could not keep pace with people ordering iced coffee versus hot coffee.

Scott Luton (00:08:45):

Wow. Okay.

Greg White (00:08:47):

Well, I was in Maston, which is east of London, um, far east of London and had stayed in this, this one particular hotel seven or eight times didn’t realize it didn’t have air conditioning until it was 103 degrees. And, and then, uh, got there a day early to get prepared, spent the whole day up the hill at the Chi hundreds, uh, pub working, eating outstanding Thai food, by the way. And maybe having a beverage or two too many. Yes

Scott Luton (00:09:20):

<laugh> all right. So join us next week for Greg and CORs travel adventures. That’s right. Uh, on the travels

Greg White (00:09:27):

In the heat wave.

Scott Luton (00:09:28):


Greg White (00:09:28):

Thanks for joining us

Scott Luton (00:09:30):

Two, two more quick comments, and we’re gonna jump into our first story. So Natalie says Charleston’s a favorite spot. The humidity just means a different hairstyle. Think Monica, own friends. I love that Natalie. <laugh> true. And Sophia says still in guara, but I definitely need to go visit you all in Atlanta. Come on up. We’d love to have you come on.

Greg White (00:09:50):

Yeah. Wait till it cools down though.

Scott Luton (00:09:52):

Sophia. That is right. And Sophia’s got some, a tip here. My advice to survive a heat wave is actually drinking hot coffee. You rise your, you raise your body temperature and the external temperature will feel cooler. Hmm. How

Karin Bursa (00:10:05):

About that? Isn’t that interesting?

Scott Luton (00:10:07):

It is. All right. So, uh,

Karin Bursa (00:10:09):

Sophia, that sounds like a marketing opportunity.

Scott Luton (00:10:12):

<laugh> that’s wait. Welcome everybody. Welcome everybody. And, and Sharon is confirming what you shared Karin is correct. Ice also sold for three times its normal price in some places as you were sharing your, your experience Karin, thank you for that. Uh, Sharon and most importantly is so great to see the UK getting some relief here lately. Okay. Yeah. Uh, welcome everybody. Looking forward to hearing y’all’s taking what we’re talking about here today. Really quick. I’m gonna, we got three events we’re gonna share really quick here. The first one is, um, uh, we’re honored to be part of this veterans and logistics event hosted by Redwood logistics tomorrow. That is at 10 30 central time, 1130 Eastern time. Uh, it’s about a 90 minute webinar. You got a register, uh, we’ll drop Lincoln to comments, but if you’re a veteran or a military member or family member that is interested in the logistics space, um, in particular, join us for this event.

Scott Luton (00:11:06):

We’re gonna talk on, um, uh, Kathy is, uh, ma Robertson. What a great get is at she’s gonna offer logistics trends for the first 30 minutes, uh, Steve rose and a, uh, a Marine vet and a, a Navy vet are gonna join to share about their transition experiences, including some best practices. And then Dr. Rhonda, one of our favorites here is gonna talk about, you know, how can you, you know, balance that mental health and wellness angle. So join us, you gotta register, but join us. And you’ve got the links in the comments, uh, and then really quick webinar. Our next webinar is August 2nd, three ways to stay afloat through the supply chain crisis. A distributor story. Greg has talked about how that can be a really unique aspect of industry. Join us for that August 2nd special time at 1130 Eastern time. And then finally we got James Malley and the packer team, the heavy hit and packer team, Greg, back with us, uh, he’s bringing a little known supply chain, uh, mover and shaker stored. So they’re back with us, uh, August 10th at 12 noon talking about the ripple effect of shipping less air,

Greg White (00:12:11):

Funny how circular that is because that’s something that distributors always everyone always tries to do is ship less air. So

Scott Luton (00:12:19):

Yes, indeed.

Greg White (00:12:20):

Yep. Ship less

Scott Luton (00:12:21):

Air ship. <laugh> there’s a company named there. Um, alright. Uh, really quick, Eric, great to have you here from Ecuador, uh, looking forward to hearing, you know, in your take on what we’re talking about here today, uh, there’d be a LinkedIn. Josh is confirming the price hike device. That’s gonna be an early theme here, uh, that hefty price of he, uh, uh, globally, maybe especially in the UK. Um, alright, so let’s get down to business. So I wanna start cor and Greg we’ll pull up our first, uh, graphic here, cause I wanna start with a really interesting take on an article from supply chain dive that Greg, uh, Greg gave last week, he was talking about some of his perspective on this article that focused on how supply chain disruption has impacted consumer buying patterns. He shared some of his, and then he got a lot of responses from across the market F from folks sharing theirs. So Greg, tell us more and I think we’re gonna drop the link to it, uh, in the comments.

Greg White (00:13:18):

Yeah, what’s really cool about this article is it was really a Roundup of other articles about how companies had changed their policies, their supply chain and, and procurement practices, if not policies, to adapt to shortages and outages and disruptions and all of these things. And what it made me think was all of that is ultimately impacted by the consumer and how the consumer makes their deci their decisions and their choices in these disruptive times. So what I wanted to do was kind of explore how people had changed their patterns of purchasing and, and how it had impacted them. I relayed a couple stories of my, of my own. Um, I I’ve experienced some quality issues that have forced me to make some other brand choices, availability issues, of course. Um, and honestly made one switch in terms of candy. That I’m really glad I went back to because I had forgotten how much I love the watch a Macall bar. I think we talked a little bit about this one day last week, right? Yeah.

Scott Luton (00:14:25):

Well, um,

Greg White (00:14:25):

Mostly the watchamacallit bar, that’s all we really talked about.

Scott Luton (00:14:29):

Right. Well, uh, folks, you gotta check it out, let us know what preferences, how you know supply chain is shaped yours. Karin, I’m coming to get your techniques, but it’s really interesting what Greg just painted, you know, consumers, you know, supply chains, react to what consumers want. And so then cons you know, supply chains do what they do and then what emerges warts and all mm-hmm <affirmative> makes consumers adjust their buying, buy buying patterns and behaviors and preferences again. So it’s a really interesting cycle, but Kain what did this make you think of your take, uh, have, have any of your preferences or patterns changed?

Karin Bursa (00:15:06):

Well, my personal preferences and patterns have changed a little bit. Um, you know, I I’ve actually seen service drop off in recent months where in the midst of the pandemic, it seemed like it was better. Um, so, you know, with home delivery and different things, so I’ve actually noticed that that delivery aspect being different or the eCommerce providers or retailers, um, not doing as well in notifying me as a consumer when things are gonna be late. Right. It’s one thing to expect the date that you, you know, got when you placed your order. Um, and if there’s a change, you know, I’m, I’m a big one for just let me know, there’s a change. Otherwise I’m, I’m looking for the delivery. So I, I have seen personally a couple of different, uh, retailers that are direct to consumer, uh, dropping the ball a little bit.

Greg White (00:16:00):


Scott Luton (00:16:01):

Mm. You, you know, um, that’s a great point. And I think one of the things, you know, Greg, I, I, I responded to you there in your, in your summary. Yeah. That when I think of like the, the items we purchased, at least I purchased the grocery store I’m real basic. Um, and so most of those preferences haven’t changed or, or habits or whatever, but as Karin points out, Karin, one of the things certainly over the last, um, you know, call it two years is I think our expectations in particular eating out and especially as we’re all kind of coming back and, and, you know, labor’s tough for everybody, you know, finding good people, you know, to, uh, uh, workers is tough for everybody. Mm-hmm, <affirmative>, I think our expectations of, um, you know, service time, wait time, you know, certainly we expect to pay more. I think that’s probably where I think subconsciously, um, uh, Greg maybe where some of our expectations have, have shifted at least in the Luton household. Uh, but Greg, I’ll give you the final word here on this first topic.

Greg White (00:17:01):

Yeah. I think, um, I, that is definitely true because inflation has impacted people’s decision making, right. Availability, Karin service level to your point and quality. I mean, look, I’m a, I guess, I think I’m basic. I was, I was interested by your, your comment there, because I guess I think I’m basic, right. I just like my rice checks <laugh>, but I don’t like my rice checks mixed with corn checks and it, and I think, I, I don’t know if I relayed this whole story, but, but several times I bought the brand of checks and I can tell they have not adequately cleared the line or cleaned the line. I don’t think dirty, but they’ve left enough residue from the prior run. Yep. That it tastes like rice and corn checks mix. And I hate that. Yep. So thankfully, whoever makes these things probably also general mills for, uh, Kroger, whatever is happening there, the quality is much, much better. Yep. And, and I’m also, and, and now think about this also. I mean, this is not, not, not, not, um, I’m not taking a shot at general mills. This is just a fact right now I’ve realized I can have as good or in at least in these, this moment. Yeah. Better quality for a third of the price.

Scott Luton (00:18:17):


Greg White (00:18:18):

Will I ever go back to checks? Yeah.

Karin Bursa (00:18:21):

Hmm. Yeah. So is

Scott Luton (00:18:22):


Karin Bursa (00:18:23):

Know what’s the private label brand that, that we’re seeing better quality on, you know, that’s really interesting, Greg, cuz I think we’re gonna continue to see consumers trying some of the private label brands, whether it’s from availability, quality, price,

Greg White (00:18:39):

Pressure, price, most likely

Karin Bursa (00:18:41):

Price. Yeah. You know, but these are times, times like these, when we, as consumers do make switches and if we find comparable quality for a lower price, you may lose a customer.

Scott Luton (00:18:52):

That’s right. Well, you know what

Greg White (00:18:54):

I can tell you, there are a couple brands that have really stood out, um, intimates those chocolate covered donuts. Oh my gosh. <laugh>, I’m totally addicted to those things. And their quality has maintained and availability is maintained throughout and there are others of course, but, but it’s funny. It’s almost like it’s almost the exception that proves the rule that there are some companies who’ve maintained availability and quality and to some extent, price, think about Costco, their CEO, when asked if he would ever raise the price of their dollar 50 hot dog and soda. Um, combination said flatly. No, really?

Scott Luton (00:19:33):

How about that? Well, do

Karin Bursa (00:19:35):

You know? I wasn’t aware of that. Um, I know, um, I I’m aware now my college age son actually mentioned that to me, but it, it has been and will always be a buck 50. I’m like, oh, that’s crazy talk. So it’s interesting to hear you say the exact same thing. Yeah. Uh, cause that seems really inexpensive for, you know, for that combo.

Greg White (00:19:59):

Yeah. No doubt.

Scott Luton (00:20:01):

You know that and I can’t, it’s just outside of my reach here, Greg and Karin, my waist basket, cuz I was gonna ask you to wear the best place to put rice checks are. And I can’t quite use that prop cause he all belonged in the trash Greg. That is terrible cereal. Um, but I

Greg White (00:20:16):

Still, you don’t like it at

Scott Luton (00:20:17):

All. You could pick on general meals all you want. They got plant around the corner here in Covington, Georgia, but

Greg White (00:20:22):

Man, they’re coming to get you. They

Scott Luton (00:20:23):

Don’t <laugh> they don’t make fruit pebbles and that’s been for all time. My favorite cereal, you gotta eat it real quick cause they gets soggy. But so post makes fruity pebbles and yes, Sophia is sharing uh, uh, another observation that yes, Greg has a sweet tooth, maybe sweet teeth. Um,

Greg White (00:20:42):

I’m lucky to have teeth, honestly. That’s

Scott Luton (00:20:44):

Right. All right. Hey really quick. Some other great comments here. Uh, going back shipping air Jonathan says, I believe air is average around 4% of the total transportation spend. I love that. That

Greg White (00:20:54):

Is some expensive air about,

Scott Luton (00:20:58):

Um, let’s see here. Muhammad is talking about, uh, consumers getting, uh, being sensitive to the sustainability agenda. I either Paris agreement, 2050 special in climate change and the shortage of foods around the world. That’s certainly, I think a lot of folks are taking that into consideration when it comes to buying patterns. Uh, consumers are certainly much more informed as we all know. It’s a great point. Muhammad Peter, Peter Bole all night, all day where you been we’ve missed ya. He’s

Greg White (00:21:23):

Working for a living again. I don’t know. He cannot enjoy retirement. He’s he’s working.

Scott Luton (00:21:28):

He’s got too much to give Karin and great. That’s true. Uh, he says he’s been absent for a while. Learning a lot of new things with his new role, uh, with optimum strategies. So, uh, PB hope this finds you well. And I appreciate the update and let us know what you’re thinking on. What we’re talking about here today. Uh, he does say put, uh, Lene

Greg White (00:21:46):


Scott Luton (00:21:47):

Teen will rice checks and it’s gonna taste a hundred percent better. How about that? Great. It’s

Greg White (00:21:50):

Like, that’s like a, I think that was like a healthy chocolate drink, right? Yeah. I’ve I’ve seen the commercials. Remember the code, tried it

Scott Luton (00:22:00):

From the Christmas story. Right? Oval team. The code. He was trying to crack the code. Remember that? I’m I’m pretty sure, sure. I was OV commercial, but Hey yeah. Um, I’d address, but all right. One final comment from Natalie and we’re gonna keep trucking. Natalie says quality of digital purchases have made me more aware of sellers and shippers. If I don’t recognize them, I’m not going to chance the purpose, uh, the purchase rather.

Greg White (00:22:22):

It’s great. Funny. She says that I made her what may have been a risky purchase yesterday and we’ll find out by Thursday. I’ll I’ll let you know when I find

Scott Luton (00:22:30):

Out. Well, Hey, really quick. Uh, Karin and Greg looking at the team chat, uh, kind of behind scenes, Amanda loves checks. Katherine loves rice checks. Um, so I might be outnumbered by far here, but uh, alright so Hey, if you do little fun question, you know, since we’re all talking cereal and we all probably have our own personal preferences, uh, drop your favorite cereal into the chat. Let’s see. Let’s see, who’s got, uh, where the common threads come from. Russ thorn, Karin, you know our friend, our dear friend, Russ thorn, AKA to

Greg White (00:23:03):


Scott Luton (00:23:04):

Yes. Be sure to drink your oval teeth. He says straight from the commercial.

Greg White (00:23:09):

Yeah, clearly

Scott Luton (00:23:11):


Greg White (00:23:11):

Clearly a fan.

Scott Luton (00:23:12):

I didn’t know. Russ was a paid spokesman for oval team, Karin and green.

Greg White (00:23:16):

Why didn’t no oval team still existed? Does it

Scott Luton (00:23:19):


Greg White (00:23:20):

Somebody look up and let us know. Yeah.

Scott Luton (00:23:21):

Check that out. Hey, really quick front. We were talking about this supply chain, disruption change buying patterns in the first half of 2022 great article, uh, via supply chain dive. And we also linked to Greg’s, uh, supply chain summary, where we’d love to get your take, uh, that’s earlier in the comments, but moving right along, uh, Karin, uh, in our second article, we’re talking about, uh, research data, uh, that really explores 11 technologies that are truly shaping, transforming you name it global supply chain. So tell us more about this.

Karin Bursa (00:23:54):

Yeah, this was, um, this was some really good research done by, um, material handling and Deloitte and what I, what I took away from it is that we are moving from evolutions. Those small incremental changes to really revolution. And it is probably no surprise to our supply chain now audience. But, um, many of these changes that have happened as a result of the global pandemic are gonna stick. Yep. However, some of the adoption rates are not quite as high as anticipated. And so I do think that we need to take a good hard look at keeping that momentum going. So if we get investment in digital initiatives, it’s up to us as supply team leaders to make sure we get through that messy, middle and gaining traction on those improvement initiatives. Um, so just a little encouragement there, but the global pandemic. So 87% of the respondents here, you’ve got that chart here. 87% said that these changes are gonna be altered strategically permanently for their businesses. And, and, um, excuse me, did I say 70, 87%? And then 78% said that it actually accelerated their transformations as a result of the pandemic. However, Greg, did you see, as you went through some of that data, it shows we had high hopes and we’ve got lower adoption rates.

Greg White (00:25:32):

Yeah. It astounding, isn’t it?

Karin Bursa (00:25:35):

It is. It is. But when you look at their five year projection, so if you guys are, are watching, um, the video here, you’ll see that that’s stocked pretty high. And the five year adoption rates in all 11 areas are really, really aggressive. Um, but uh, some of the, some of the things that stood out to me is, uh, the areas of technology investments. So a few of these won’t be surprises to, uh, to our audience here. Um, but you’ll see things like cloud computing. And what surprised me is, um, security didn’t show up on that top 11 list. I don’t know if that’s getting rolled into leveraging cloud computing, right? Because that’s been a big motivator for companies to get better protection of their data, their plans, their collaboration with trading partners, um, lots of investment and sensors, automatic ID, internet of things. And I think that that is gonna continue.

Karin Bursa (00:26:40):

Mm. Um, so I’m excited to see that and to see the impact of process automation as well as robotic, um, automation. Uh, because I do think automation as a theme is gonna be really important. Um, because Greg, as you know, we’ve got a talent shortage mm-hmm <affirmative>, and, and there are two jobs for every skilled resource available. Mm. And, and I think that that is gonna continue well into 2030. So that’s good news for our team here, um, of supply chain movers and shakers around the globe, because that means you’re gonna have lots of opportunity to contribute in meaningful ways, but at the same time, it really pushes the envelope on needing some of that optimization and automation to be realized in your business. So don’t get stuck in the messy middle, continue to push through on the adoption of those tech trends and, um, and reap the rewards of that hard work in those investments.

Scott Luton (00:27:48):

Lot good stuff there, a lot of stuff to dive into. Yeah. We need a couple hours here, but Greg, your, your quick tech,

Greg White (00:27:53):

What to, to the point Karin, you made, there were a couple things that just astounded me in that is that even though we talk a lot about tech adoption in the last year, tech adoption went down in all 11 of those categories. And, um, and since 2016, all of the one, all of the top currently utilized categories, they’ve all gone down since, since 2016, which tells me that we’re behind the curve for a couple of reasons. One we’re always subject to budget. And that was mentioned several times by the, by the, um, surveyed survey participants, um, that they didn’t feel like they had enough budget on some of these products. The other thing that management leaders were, uh, concerned about was tip Karin’s point. They don’t feel like they have the people in Karin. Yep. If I had just a nickel for every time, I’ve heard that when, when attempting to get a company to implement technology, I don’t think our people can handle it. We don’t have enough people, whatever, um, that, you know, well, we’d all be billionaires. Um, <laugh>,

Scott Luton (00:29:04):

We’d all be buying Twitter.

Greg White (00:29:06):

Right. Or

Scott Luton (00:29:06):

So, or so

Greg White (00:29:07):

Else. Right. Or taking it private or something. Yeah. Um, but, but I, I, I think that, uh, as you, as you said, a lot of the newer technologies are finally starting to take hold and they’re starting to grow overall and have grown overall, uh, in, in the past six years, six years, since 2016, that’s the window that this analyzed, right. It

Karin Bursa (00:29:31):

Is seven. Yeah. And, and I think, you know, when, when you look at some of the motivators, it’s that they recognize they need new business models or new operating models. Right. Yeah. And we can’t exchange what we want in the long term, which are those new efficient models for what’s easy today. And that happens. Right. So it’s easier for me to just, you know, do it in the Excel spreadsheet that I’m doing it in today. Um, and that just delays that benefit. I mean, that, that just pushes that opportunity down the road. And when that happens, we’ve gotta go back and resell the initiative internally. Right. We’ve made an investment, um, and it just slows the adoption. And, and so I think you’ve gotta stay focused. You’ve gotta see those through, get out of that kind of mess, messy middle, and you’re gonna approach it as a learning opportunity. Um,

Greg White (00:30:25):

It’s easier to wall in mud is what you’re saying. Go

Karin Bursa (00:30:27):

In. Yeah, yeah. Yeah. It’s running like running in quick stand, right?

Greg White (00:30:31):

Yeah. Companies, companies truly do. They, what doesn’t kill you makes you stronger, not always the case. Right. It still could kill you, but it just kills you really slowly. Right. And I think, you know, one, there’s a couple things here. One is we need to confess that there are jobs that human beings will never ever take again. And, or they will take in very, very low measure and we just need to automate them. I think automation and autonomous is a huge part of the future of supply chain. Yep. And, and the other is that people, uh, technologists who are building technologies, these technologies that have take all this customization and all these hundreds of hours, thousands of hours to implement, they need to make technology more app like mm-hmm, <affirmative>, they need to make it more easily adoptable. So that people who are used to easily adoptable technology, which are gen Xers, gen wires, and gen Zers, that they can easily adopt technology. And the capability with data and the advancement of technology exists today to do that. Mm-hmm <affirmative>. And when we come to those and, and capitalize on those two recognitions, things will change dramatically because there are ways to solve this problem, even if you don’t have, and especially if you don’t have faith in your people or enough people. And those are two of the biggest problems that I have seen in supply chain forever. So

Karin Bursa (00:31:59):

Well, and Scott, one quick thought, um, in doing that, you can’t keep doing a hundred percent of what your day job is if you’re involved or engaged in a transformation initiative. Right. And that’s where this burnout happens and we’re taking these valuable resources and we’re just overloading them and they wanna make the changes. They just don’t have the time in their calendar to do that and focus on what’s next and how do we help drive that transformation? So, um, I, I do think that that is something that’s not just, uh, happening today. It has happened Greg, as you’ve said for decades in the marketplace.

Scott Luton (00:32:40):

Yeah. Yeah. All right. So we’ve got lots of comments we’re gonna get to here in a second. I

Greg White (00:32:44):

Bet. But including about food, I bet

Scott Luton (00:32:46):

<laugh> how’d, you know, um, but, uh, two quick thoughts, uh, from, again, we’re talking about this, um, it was actually MHI data that supply chain dive reported on. I’ve got a couple quick graphics here I’ll share, but, uh, one point, one bit of a surprise, at least to me, when it came to the robotics automation section, according to participants, only 39% of them said that it has the potential to create a competitive advantage. I thought that was way too low. Um, and then secondly, I think something that we all expected to see that the research showed is that when it comes to blockchain, only 20% of respondents cited, a lack of understanding the technology, um, as a hindrance. And, and that was the highest figure in terms of that lack of understanding out of all 11 technologies and that, that parrots, at least for me, every single blockchain conversation, I think we’ve had on here and, and everywhere, uh, everywhere else.

Greg White (00:33:44):

Um, but your contention is you think lack of understanding is a much bigger percentage,

Scott Luton (00:33:48):

No. Uh, going back to on robotics or automation that only 39%. I think that, that surprised me, that I thought at that point would be much higher. It doesn’t mean that you can get to it today kind of to what both of you are speaking to earlier, but to ignore the impact it can have on an operation, on an organization on your competitive advantage, uh, for your people, you know, to make their jobs easier, um, uh, to serve your consumers, your customers better. You know, I think, I think that to see that that figure was only 39% was a big surprise for me.

Greg White (00:34:24):

You know what I think about that number what’s that I actually thought quite the opposite and that, but I realize your point is probably dead on, um, I thought of it as more people realizing that automation is now table stakes. It’s not an, it’s not a competitive advantage or differentiator you’re behind if you’re not automating. Mm. And I wonder if that’s not the perspective that they have. I think it’s far more likely what you said, Scott, um, that people don’t see it as an advantage and therefore aren’t engaging in it, but it’s

Scott Luton (00:34:56):

Already assume it’s not, you’re not an

Greg White (00:34:57):

Advantage. Yeah. But you, you are at a distinct disadvantage if you are not getting there. Agreed.

Scott Luton (00:35:03):

And, and to your point, it kind might be kinda like what cor said about cybersecurity. It’s already kind of assumed it’s in there. Yeah. Uh, so point, you know, I’m, I’m only, I’ve only reviewed the supply chain dive article that, that kind of covers the key takeaways. I might have to sign up and get and download the actual, um, data with all of their, um, I’m sure there’s, there’s probably a couple pages on the front end of, of clarifications and disclaimers and whatnot, but it is, it’s a fascinating piece of information and Karin. I appreciate you bringing it to us and giving it your take here on the TEKTOK version of the supply chain buzz, your final word Karin.

Karin Bursa (00:35:37):

So yeah, I, I agree. The report is actually really good. The research report, if, if, um, any of our listeners wanna download that I would encourage you to do so my last thought is Greg, I was where you are in the robotics adoption. I was thinking it was table stakes, but I like Scott’s perspective on it. I think you’re right. I think Scott is probably on point

Greg White (00:36:01):

That’s far more likely

Karin Bursa (00:36:03):

Blockchain is that we are not yet seeing the benefits of the commercial impact on blockchain, but it’s still lots of education. And I wanna encourage our listeners to, um, to listen to the TEKTOK episode that was done with the one and only Kevin L. Jackson. Yeah. On blockchain basics. Yeah. So that’s episode 7 39, um, it’s on the supply chain now website, or you can, um, link to it wherever you get your podcast. But Kevin does a really good job of taking us through to some of those basics so that you can be much more conversational inside your teams on where you might be able to adopt and leverage blockchain to make a competitive advantage.

Scott Luton (00:36:48):

That’s a great call out, uh, unless, uh, Amanda, Catherine, if we can, let’s drop the, the direct link to that episode, at least the episode page and the comments. Cause it’s, it’s a great educational piece to level set. Um, what what’s going on in the block with blockchain technology. Um, okay. We’ve got a lot to catch up on Greg and Karen. We’ve got one more, uh, story we’re gonna be reporting on, but let’s catch up on comments. Okay. So buckle up. Cause it’s gonna be a little bit here. Let’s start. Let’s go way back to the serial portion. Cuz I think everyone loves talking their favorite cereals and whatnot. Uh, let’s see. Natalie big fan of golden grams. I remember those Casey <laugh> those golden gram commercials in the eighties. Y’all remember that they were skateboard and playing basketball. It could have been or

Greg White (00:37:31):

Golden grams that old. I thought my kids introduced me to golden grams. Holy macro.

Scott Luton (00:37:36):

I don’t know.

Greg White (00:37:37):


Scott Luton (00:37:38):

Guess Peter Bole. I love how he prefaces this at one time. Captain crunch. See, when I say fruity pebbles, it’s not at one time I can eat. You mean now, today is they’re so yeah, and I, I don’t eat them as much as I would like, but

Greg White (00:37:53):

I can feel my teeth rotting when I eat captain crunch, but I still love it. That

Karin Bursa (00:37:58):

Was my brother’s favorite growing

Scott Luton (00:38:00):

Up. Oh, really happen crunch.

Greg White (00:38:02):

Yes. Yeah, it is so delicious. It

Scott Luton (00:38:04):

Is. Jonathan says Reesey’s puffs. We have to check that out. Uh, Peter says Ovaltine is very alive and well in Canada’s still a thing. Uh, Grayson, Grayson. I don’t know how you Cheerios big fan of Cheerios. He says, I, I don’t get Cheerios. And, and, and I’m one of the few, because they’re very popular globally. There’s like 20 different brands. So clearly there’s a big demanding market, but, and Greg, I saw you kind of put your head in your hands. I guess you’re a Cheerios fan, like

Greg White (00:38:34):

Pricing. If I’m not eating, if I’m not eating a sweet cereal, it’s gonna be Cheerios though. I have to tell you that’s another cereal that I’ve stopped buying because I, I can taste the quality difference. I wonder if Grayson as a big fan has noticed any difference in flavor. So

Scott Luton (00:38:50):

Grayson tune in gr

Karin Bursa (00:38:52):

Greg, I’m gonna take you back to your article that you were talking about because one of the strategies for those shortages is reformulation

Greg White (00:39:00):

Mm-hmm <affirmative>. Yes, that’s right.

Karin Bursa (00:39:01):

And so I think that you are hitting on that without even recognizing it. But yeah, I, I think that we are seeing a lot of reform formulation in our, you know, packaged food goods yep. In the industry and it is changing taste or texture or selection as well.

Greg White (00:39:18):

Yeah. I you’re dead on. That’s a good, that’s a good call out for, they must not have done it on the Weam, Macall it? Or maybe they did. And it’s even better ingredients because it is so tasty better than I remember

Karin Bursa (00:39:30):

Of AALL it. So I’m gonna have to try

Scott Luton (00:39:32):

That, that definitely remember that. And, and they had some, some legendary commercials, uh, back in the day too. Um,

Greg White (00:39:38):

Go ahead. I’m an old school. Watchamacallit fan Scott. Yeah. I don’t know if you even remember this, you might have been a baby when this was ha watchamacallit didn’t used to have caramel in it. It used to just be chocolate over peanut butter covered rice crispies or whatever it is. Yeah. Um, and then they added caramel to it and I didn’t like it as much. Now I’ve learned to about that. Accept it,

Scott Luton (00:40:00):

Man. Okay. Well, by the way, Amanda says in the team chat, private team chat that quote, fruity pebbles or trash Scott in quote. So, uh, that’s funny. All right, so let’s get to the more serious, so, uh, Peter BOKS big fan of frosted flakes. Oh, that’s good. Um, hello, Ismail from Egypt, who’s working on his PhD. It’s wonderful. Great to have you here. Um, and then we get down to some more work related, uh, what we here for. Oh good. So Muhammad’s got a couple of great points here. Uh, first off he agrees with cor the most crucial to ensure the success and sustainability on digital. Uh, I can never say this word, digitalization transformation is about the actual return on investment from the technology adoption. Yeah, it is important as he says, to ensure the new technology and supply chain really meets the objectives.

Scott Luton (00:40:50):

That’s a great, great, uh, point very well said, uh, Mohamed. Um, and let’s see here, Natalie, going back to what you both were speaking to <laugh>, this is good about, uh, getting, you know, doing the work while you’re transforming the work. She says a friend described this path as the hell, hell hell, glory cycle. <laugh> very paints, quite a, quite a picture there, Natalie. Um, let’s see here, Peter’s weighing in kind of on Muhammad’s earlier comment about how he, um, you gotta, uh, clearly define your requirements prior to engaging in solution discussion. Very few of them, maybe very, uh, very few of them meet your basic needs and need alterations that will drive cost upwards. Well said, Peter, like a,

Greg White (00:41:35):

Can I amend that slightly please? Yeah. Cause I think this is what Peter’s saying also, and that is don’t define what the solution should do. Mm. Define the outcome that the solution should de should, uh, deliver because too many companies, when they implement a technology, they say, I want it to do X, Y, and Z. What they ought to say is I want the outcome to be X, our current outcome times two. Yep. And if they would do that, most technology and implementation companies can get them there where these technology implementations tend to derail is where companies say, this is how we want to do it. Yeah.

Scott Luton (00:42:14):

All send so well said. Um, I wanna get, uh, Peter also mentions, he’s got a couple of things I’m gonna choose this one, a no code, a couple with artificial intelligence. Um, Karin, Greg, any, any thoughts, Sarah? Especially on the no code side?

Karin Bursa (00:42:29):

Well, so I mean, artificial intelligence is real and it’s coming and it’s getting wrapped into all of the leading solutions in different areas. Um, I, I think that, you know, having that delivered in a cloud gets you closer. Um, but even with no code with, with the ability to connect and build, if you will, your capabilities, um, you’ve got to be seeing that full process through, as Greg said, what that outcome is focused on, you know, that outcome and then figuring out how it starts to be delivered and how you leverage your available technology to do that. I love the, um, I love the story around no code. I’m just not seeing it running large complex applica, uh, large complex, um, businesses yet today.

Scott Luton (00:43:22):

Oh, Karen, I know you’re pulling a, an important pushing important button with Greg on your last comment there, Greg quick comment on no code

Greg White (00:43:30):

Yet two things, uh, AI, um, and no code have the high, uh, probability of being misapplied, right? AI for instance, you know, my beef with how we post cast instead of forecast these days, AI helps you do dumb things faster and no code allows people who want a, B and C instead of outcome X times two to, to make sure a B and C happen. And I think that’s a, the real risk is having completely unqualified people to define and scope, uh, a process toward an outcome. Yep. Giving them the ability to do that. Yeah. Now I think for visibility of data that is very highly customized to a particular role to Karin’s point something a little bit more contained. Um, I think we have to confess that not everybody and every company knows how to solve a problem effectively. That’s why there are people who do it for a, a profession and get paid hundreds and hundreds of dollars an hour. Yep. So, um, I, I think that that’s not to say that no code and AI are not applicable. Of course they are, but it’s like giving a four year old a nuclear weapon and asking them to save the earth <laugh> in some cases. Right.

Scott Luton (00:44:52):

All right. So along those lines, I wanna share this comment here from, uh, Jonathan, Greg is cracking me up while I’m forecasting. So Greg don’t be interfering with the good value driven work that Jonathan’s doing. Um, alright. Uh, Moham says blockchain is the future.

Greg White (00:45:08):

I’m sure. I’m sure if he’s forecasting right now, he knows exactly what I’m talking about. He knows he’s, he’s probably going, gosh, like I did many years ago. I never really thought about it this way. We are. <laugh>

Scott Luton (00:45:20):

Right. Um, Muhammad’s talking about blockchain is the future integrity of world. Uh, the world of business. That’s a great point there. Uh, certainly is one of the games,

Greg White (00:45:29):

Therefore in many cases, being, um, being, um, issued by many, many companies and, and people who don’t want the scrutiny, right. That, that block or the accountability that blockchain provides. Right. And that’s part of the problem with blockchain is it provides so much accountability and scrutiny in a process where there is unquestionably. And I know this from personal experience, a lot of bad actors doing a lot of bad things.

Scott Luton (00:45:57):

So why don’t we make the next practical use case of blockchain? Let’s apply it to Washington DC, right? Yeah. I mean, don’t, there’s sunshine a Jordan there,

Greg White (00:46:09):

You know, there is a Georgia tech professor trying to use blockchain to assure election integrity, for instance. Yes. And he is getting an incredible amount of pushback from the political parties because there is advantage to both political parties, right. To that lack of integrity.

Scott Luton (00:46:27):

Well, and, and for me, it’s, if I can continue my, my poor joke beyond elections, it’s the budgeting it’s lobbying. It’s it’s, it’s the whole, oh yeah. Mechanism. It’s the whole ecosystem. Let’s pour some sunshine into it all and watch different things scurry, but, and Greg, that is very apolitical to your point. It’s just, it’s the system. But putting that aside, um, I wanna share, so, um, share this quick comment here from Sophia, and then I’ve got, we got a sway to our third story, but Sophia says she’s with Peter here, she’s seen higher resistance to change when experiencing digital transformation led by an external partner. Yeah.

Greg White (00:47:04):

Um, that’s always gonna happen, right.

Scott Luton (00:47:06):

Uh, sometimes a lot of times that can be, you know, you’re doing it to the team rather than with the team when it’s led by that external partner. So Sophia great call out.

Greg White (00:47:13):

Um, excellent point. You have to do that the right way. And as a wise friend of mine also said, yes, when this sort of change is occurring in your company, you need either need to change your people or change your people.

Scott Luton (00:47:26):

Hmm <laugh> I thought you were looking for a prop there, Greg. I’m like, okay, what is the,

Greg White (00:47:30):

Well, I’m what I’m looking for is a power cord. Cause I just realized that,

Scott Luton (00:47:33):

Oh, you’re about to, okay. We’re about to lose Greg, but cor um, one quick comment here. So I was talking to the team, uh, on slack, right. Do a lot of slack in here at supply chain now Karin and Greg. And, uh, I was talking about one process or one aspect of the business here that we’re really about to, um, to, um, transform. Right. And so, uh, I was, I was, uh, kinda, um, encouraging one of our team members to keep rolling because we’re about to put an Evan rude on the back of that boat. And the response was I had to look up what Evan rude was, but okay. Now I’m with you. <laugh> so, so I love you. I won’t name NAS, but uh, I love, uh, that response and, and I love the person behind it, so. Okay.

Greg White (00:48:17):

Well obviously we need to get more of our people to the lake Scott.

Karin Bursa (00:48:20):

I was gonna say, but didn’t grow up on the water.

Greg White (00:48:23):

Yeah. We need a team building exercise at the lake.

Scott Luton (00:48:26):

Uh that’s right. That’s right. By the way, Sophia says, Greg is a serial Soma, so <laugh> all right. So we gotta, okay. We got to, uh, hang on a sec. I’m gonna share one more catch up. There’s so many great comments. Um,

Karin Bursa (00:48:40):

But not together, Greg, right? Not, no, never.

Scott Luton (00:48:43):

We can’t get to all these great comments say, um, Gloria Mar says, put those requirements in writing, develop a great RFP, have others look at your process with a different mindset. So they can also suggest a solution. Glomar you’re talking our language really appreciate you sharing. Okay. We’ve got to get to our final story here today. We got 1248. We’re gonna be coming down the home stretch fast and furiously. Um, and we wanna talk about, uh, us bank’s freight payment index. Let me pull up my notes here. So, uh, to level set a little bit, uh, the most recent, this thing comes out quarterly, uh, and it’s focused on, you know, us bank handles billions of dollars of transactions, uh, which is 30,

Greg White (00:49:26):

37 billion, right?

Scott Luton (00:49:27):

Yes, sir. You, you, you, uh, took my data point right from me. Uh, Greg. Oh, sorry, Scott. I

Greg White (00:49:33):

Thought, you know, when we do this, usually I’m the one who says 37.

Scott Luton (00:49:37):

Yes, that’s right. Sorry. So, um, primarily that’s where that data’s come from. Cause as Greg points out 37 billion worth of freight related transactions at us bank handled just in 2021, right? So each quarter they release this freight payment index, which shows its findings from the accumulation of the data. And of course our team here pairs that data use a lead by Bobby Holland from us bank. And we, we bring a executive practitioner to the conversation to, you know, get them to share agreed and disagree with what they’re seen out in the market, right. From a practitioner standpoint. So a couple quick findings from the most recent one, again, this is focus, Karen and Greg on the domestic freight market coast to coast. Mm-hmm, you know, it’s not, um, a global, uh, freight, uh, report. So the second quarter report shipping volumes and second quarter were up over first quarter, 2022 nationally, but were a bit off from where they were in 2021.

Scott Luton (00:50:33):

On the other hand, as most folks might imagine spend was up, up, up and away up over first quarter, right? Second quarter, 2022 up over first quarter of the same year, end up dramatically, almost 20% from this point last year. Right. And we all have some, uh, some, um, bad actors that we’re all familiar with, right. Or, or, uh, common conditions that we all point to. But one quick data point, speaking of those diesel fuel, Greg and Karin mm-hmm <affirmative>, this has been, uh, problematic for quite some time. At least last week. It was, it was averaging five 50 a gallon nationally, which was up 68% from this same point in time, uh, in, from last year. So up almost 70% per gallon. So, um, Greg, one more call out before I’ll get your quick thoughts. We had a great discussion with, uh, our friend Donovan from the Clorox company, but to our listeners in case you don’t get this report already, it’s free to sign up. We’ve got link here. We’ll drop link into comments. But what I also like about it is it breaks things up. These aren’t the biggest graphics, but it breaks things up into five regions. So while a lot of it, you know, there’s two main themes it’s offering national observations and then it drills in offers these regional observations. But, uh, Greg enough of me talking about it, uh, your thoughts,

Greg White (00:51:57):

Opportunism. I feel like I’m in, I feel like I’m in, uh, raising Arizona on the one hand you got opportunism. And on the other hand, you got people taking advantage.

Scott Luton (00:52:09):

I’ve do the clay on, there’s been a murder, uh, that,

Greg White (00:52:13):

That is unquestionably what’s happening here. It is unquestionably what’s happening as inflation, generally peaks, as we can see, because it’s earning season for public companies, they are taking advantage of inflation in they’re boosting their gross margins. And, and likewise with fuel costs that’s been happening. Let me also point out that let, let’s not try to point the finger at diesel fuel prices because by the way, the diesel fuel surcharges, the fuel surcharges that were instituted between 2011 and 2014 still and always have existed ever since diesel fuel reached 4 44 60, right. In that timeframe. So companies have been getting paid for diesel fuel. They haven’t pay, been paying for right for N on a decade now. So it’s not diesel fuel Nyon. <laugh> now, um, sorry. Um, it, it’s not diesel fuel. That’s that’s causing this. It is unquestionably opportunism that is causing this. You can tell because the, the downturn in shipments and the incredible, unbelievable uplift, right. As you said in, in spend.

Scott Luton (00:53:26):

Okay. So Karen and your best Southern draw. Nah, I’m not kidding. I’m gonna make, make you do that. Like Craig, Greg, so eloquently laid out your thoughts though on, uh, for the freight markets, this report, you name it.

Karin Bursa (00:53:39):

Well, I was, I was, um, happy to see that the Midwest and Northeast have recovered, um, some of, you know, some of what they lost over Q1 and Q you know, Q2 over the last three quarters. Um, and I also, as

Greg White (00:53:54):

We’re building cars again, right?

Karin Bursa (00:53:55):

Yeah, yeah. Right. I also think we’re, we’re heading in, as we get further into Q3, we’re gonna be moving goods for holiday season. Um, so we’re gonna see increased demand, which is gonna put more pressure on pricing and availability as well. So we do need, even though diesel fuel is not the full picture, the full reason I think, uh, Greg obviously knows a lot about that. Um, it, it is a factor, uh, that is, is contributing to the shipper’s cost to move those goods to market. And we’re gonna see that combined with higher demand again. And, um, um, you know, it’s just another thing that has to be modeled in your supply chain solutions to help you make the best decision available,

Greg White (00:54:46):

More upward pressure. Yes.

Scott Luton (00:54:48):

Right. And consumers will be picking up a lot more of the cost far beyond diesel fuel. I mean, going back to all kind kinds of raw goods, and there are increase in pricing and increase in activity which occur you’re pointing to, you know, Greg, a couple of the things we, we spoke to last week on the live stream, as we released, you know, the data and, and had the chat with Don and Bobby, you know, port LA and long beach, both set records for the busiest month of July and their history. Mm-hmm, <affirmative> speaking of activity. Also, speaking of activity, you look at a variety of third party, uh, data points, uh, manufacturing activity expanded here in the country coast to coast in all three months of the second quarter. So activities up folks are getting ready, uh, for the peak peak peak peak. Okay, Greg, and by the way, folks, again, y’all can download this for free, um, it’s, it’s, uh, well written, uh, report, lots of good data. Um, it’s, it’s, um, you know, and you can check us out as we, uh, the, usually the day, or maybe the day after it’s released, we have Bobby on from Bobby Holland on from us bank and then a senior practitioner to speak to what they’re seeing. And sometimes Greg, that doesn’t, uh, you know, the data and what the operations are seeing that doesn’t line up a lot of

Greg White (00:56:07):

Times. Right? Yeah. But I gotta tell you this latest episode with Donovan, he really went deep on how they use it at Clorox. And I think it’s worth seeing that particular episode, not only because of the shocking nature of, of, because remember the last time we saw the, um, the freight index, we were speculating on a freight recession recession. Yep. And instead, precisely the opposite happened in um, an incredible measure. So I think that’s worth seeing, but also how Donovan talks about how his company uses the freight index will give companies an idea as to how to use it. Yep. Right?

Scott Luton (00:56:44):

Well said, y’all check that out. And, uh, we’ll have the replay of our live stream available very soon. Speaking of great content, helpful content that will put you in a better position and to make better decisions and grow and lead better. Uh let’s <laugh> Greg, let’s talk about Karin. What’s been going on at the award-winning, uh, globally recognized tech talk, digital supply chain podcast. I’ve got the graphic from the most recent episode where, you know, Greg and Karin, uh, you know, if there’s a already a best of show, you know, you, you you’ve been around for quite some time. So Karin, tell us about the most recent episode and what’s coming next.

Karin Bursa (00:57:26):

Yeah, this was a lot of fun. It’s just been such a busy spring that we felt like we needed to pull out kind of a best of best cuz people have been, um, super busy and lots of great insights. So I would encourage if you’re new to tech talk start here and that might direct you to a couple of other episodes that you’re interested in. And Scott, I would be remiss if I didn’t invite our listeners to subscribe to TEKTOK that’s TEKTOK digital supply chain. And you can find us with supply chain now. Um, so lots of good things on the horizon as well in new episodes coming up with intelligence supply chain, the rebirth of Greg, are you ready for this? <laugh> oh, R so

Greg White (00:58:11):

Are you

Karin Bursa (00:58:12):

Serious collaborative planning, forecasting and replenishment. I am seeing a reemergence of collaboration, so multier enterprise collaboration. So man, it’s some interesting insights that’ll be coming through in that episode.

Greg White (00:58:26):

That’s fantastic. At least we’re not reinventing the wheel cor right. I mean, we have a great, great framework in CPFR to build on from that vertical integration between companies. That’s fantastic.

Scott Luton (00:58:36):

So stay tuned that next episode will drop. Uh, when does that drop this week or next week? Karin?

Karin Bursa (00:58:42):

Uh, we’ve got a next episode dropping this week. Um, and then, uh, on Wednesdays,

Scott Luton (00:58:48):

Wednesdays, Wednesdays, Wednesdays, Wednesdays. So y’all check it out. You can get TEKTOK T E K T O K uh, digital supply chain podcast, wherever you get your, uh, podcast from and subscribe. So you don’t miss an episode. Uh, Peter Bole. It was great to have you here today. Uh, I appreciate your feedback here. He says, miss y’all really needed to hear your voices and wisdom that comes with it. Peter, you know, I’m one of those speaking here, right, man. He’s lumping me into the wisdom CA uh, uh, bucket. I love that.

Greg White (00:59:17):

I think, I think you had probably the best observation in regards.

Scott Luton (00:59:22):

I’m all

Greg White (00:59:22):

That today.

Scott Luton (00:59:23):

Yeah. Uh, well this is a fun episode. Yeah. I shared with the world, my love of fruit pebble. So post yeah. Uh, alright, so

Karin Bursa (00:59:31):

I was thinking robotics, but

Greg White (00:59:32):

Of course, yeah. That’s what I was thinking too. Yeah.

Scott Luton (00:59:35):

Uh, Greg and Karin, a ton of, uh, lots of good fun here today. The TEKTOK version of the supply chain buzz, but Greg, before we, we wrap up and Sophia, Hey, thanks for this comment. We’ve missed both of you’all and everyone’s busy and it’s, and, and everyone, there’s so many different, uh, streams, podcast, webinars, virtual events, and person events, you know, all demanding of our time and attention, but, uh, Sophia and Peter, uh, really great to have both of y’all and everyone else in the comments, Muhammad and, and, uh, Jonathan and many others that were made great points, Russ. Great to see you here today, but Sophia says Peter belay times two. I love that. Um, alright, so, Greg, uh, one of the stories we’ve talked about today was, was driven by one of your supply chain summaries that you publish every Monday, Wednesday, Friday in the mornings on LinkedIn. Is that right?

Greg White (01:00:28):

That is correct. And guess what I learned from a friend of mine on LinkedIn, what’s that, uh, I, you can now enable an alert bell on your, on your, uh, profile, which I will do shortly, but in the meantime, feel free to follow me on LinkedIn. You’ll be alerted whenever I, um, whenever I post these commentaries, I try to pick an article, um, Monday, Wednesday, and Friday, and give you some sort of commentary on it to maybe give you a different perspective. Maybe even sometimes it is deeply, uh, tied to what the article is about. Sometimes it’s just what it made me think about. Like Karen, the take on the 11 technologies made me think about what, where we ought to be focusing our, our attention in the marketplace, right. And supply chain arena on technology. And

Scott Luton (01:01:17):

We’ll be looking for our Greg white content bell. So, so we’re holding you to that, Greg.

Greg White (01:01:22):

Yeah. I’m gonna figure out how to do that. I gotta, I gotta call my buddy

Scott Luton (01:01:26):

<laugh> Hey, what’s important here. And, and not just with Greg’s summaries, not just with Karins, um, TEKTOK episodes is the voice of the listener, right? Folks, just like y’all did over the last hour. You, you brought it, whether it’s on the fun side of serial or, or like some of y’all were dropping, uh, what leaders should be thinking about when it comes to digital transformation and change. That is why we’re all here. So we want to hear from you more. We try to share that as much as we can. In fact, uh, Greg and Karin, more and more, our team has been picking up the t-shirt isms that our listeners drop on these episodes and we share those out across social. So, uh, we want to hear from you and we wanna, we wanna uplift y’all’s, uh, perspective, but, uh, you can connect with Greg white on LinkedIn. You can connect with Karin Bursa on LinkedIn, make sure you tune in to, uh, their content, their episodes, and more. Um, Karin, always a pleasure. Thanks for joining us here today.

Karin Bursa (01:02:19):

Thank you. It’s great to be with you guys. Thank you, everyone who joined us, it was a lot of fun.

Scott Luton (01:02:24):

Absolutely. And they one, uh, quick comment here before we sign off Glomar uh, says she doesn’t get to listen to us often, but love the topics that she’s interested in getting more information on the veteran’s career fair. Glomar check out veteran voices, which is our podcast led by, uh, Mary Kay saliva focused on veterans transitions, uh, topics, challenges, journeys, you name it and reach out to our team at Amanda at supply chain now. And we’ll make sure you get the link for the event tomorrow. Appreciate you being here with us today. Okay. Karin, on behalf of Karin, on behalf of Greg, Amanda, Catherine, Chantel clay, the whole gang here, uh, thanks for joining us first off. Very important. Thanks for bringing your, your voice. Uh, Greg and Karin, always a pleasure to do this, but whatever folks take away from these conversations, Greg and Karin, we gotta challenge em. Hey, take action. Deed’s not words do good give forward and be the change that needed. And we’ll see you next time. Right back here on supply chain now. Thanks everybody.

Intro/Outro (01:03:24):

Thanks for being a part of our supply chain. Now, community check out all of our and make sure you subscribe to supply chain. Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on supply chain. Now.

Would you rather watch the show in action?


Scott W. Luton

Founder, CEO, & Host

Greg White

Principal & Host

Karin Bursa


You May Also Like

Click to view other episodes in this program

Additional Links & Resources

Learn more about Supply Chain Now

Subscribe to Supply Chain Now and all other Supply Chain Now programs

2022 Q2 U.S. Bank Freight Payment Index

Leveraging Logistics and Supply Chain for Ukraine

WEBINAR- 3 ways to stay afloat through the supply chain crisis: A distributor’s story

WEBINAR: Sustainability and Profitability: The ripple effect of shipping less air

Check Out Our Sponsors

Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

Connect on :

Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

Connect on :

Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

Connect on :

Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

Connect on :

Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

Connect on :

Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

Connect on :

Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

Connect on :

Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

Connect on :

Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

Connect on :

Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

Connect on :

Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

Connect on :

Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

Connect on :

Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

Connect on :

Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

Connect on :

Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

Connect on :

Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

Connect on :

Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

Connect on :

Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

Connect on :

Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

Connect on :

Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

Connect on :

Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

Connect on :

Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

Connect on :

Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

Connect on :

Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

Connect on :

Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

Connect on :

Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

Connect on :

Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

Connect on :

Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

Connect on :

Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

Connect on :

Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

Connect on :

Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

Connect on :

Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

Connect on :

Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

Connect on :

Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

Connect on :

Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

Connect on :