Supply Chain Now
Episode 844

There's no cookie-cutter approach, so you always have to adapt. Some of the HP business units only focus on monitors, while others focus on desktops. We have to be prepared to touch every single piece.

- Reid Ginzel, Remarketing Program Manager at HP

Episode Summary

This episode was recorded at the 18th annual Reverse Logistics Association Conference and Expo in Las Vegas, the center returns management, reverse logistics, and more.

Host Scott Luton was joined by Julie Ryan, Senior Manager of North America Returns and Remarketing with HP, and Reid Ginzel, Remarketing Program Manager at HP.

Their team handles forecasting, planning, and determining a strategy for the returns that are likely to come back. They also work with HP’s customers on return requests, approvals, and remarketing and selling products again with HP’s warranty.

In this conversation, Julie and Reid talk about:

  • How the HP remarketing team turned the pandemic into an opportunity to increase awareness of their brand internally
  • The strategy that goes into determining which channel refurbished goods should be placed in
  • Tracking shifts in demand and return patterns

Episode Transcript

Intro/Outro (00:03):

Welcome to supply chain. Now the voice of global supply chain supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues. The challenges and entities Stay tuned to hear from those making global business happen right here on supply chain now.

Scott Luton (00:31):

Hey, good morning by Scott Luton with supply chain. Now, welcome back to the show here today. We are broadcasting from the 18th annual reversal logistics association conference. Next, the center of the universe for all things, returns management and reverse logistics. At least this week right here in Vegas, I’m joined by a couple of fantastic featured guests. One repeat guest. We got Julie Ryan, senior manager, uh, north America returns and remarketing with HP, Julie, how you doing? Hi.

Julie Ryan (00:58):

Good. Glad to be back.

Scott Luton (00:59):

It is great to see you. I’ll tell you the world changed in the last couple years.

Julie Ryan (01:02):

A little bit,

Scott Luton (01:04):

Looking forward to revisit with you. And you brought a friend. Yes. Reid Ginzel remarketing program manager also with HP. Yes,

Reid Ginzel (01:12):

Absolutely. Great. First time here, RLA and glad to be here.

Scott Luton (01:15):

Fantastic. Welcome. Welcome. You’re amongst friends. That’s right. Great to have. We love a repeat guest. So, um, before we get down to, uh, we’ve been calling it super the day, right? Returns management, reversal logistics, as the big themes before we get there, let’s rekindle our knowledge of one Julie Ryan and our new friend re Gisel. So Julie, tell us where you grew up. Give us some context there.

Julie Ryan (01:38):

Well, I have a little bit of color here. Yeah, because, um, I was the product of a corporate America dad. Okay. So born at outside of Chicago, lived in Detroit, outside of Detroit, Iowa Fargo, North Dakota, really Fargo and landed in Texas, my senior year in high school. So I think my claim to fame is I went to three high schools in three states. Right.

Scott Luton (02:04):

So how so? Uh, so many questions, a little time of all those cities you mentioned as great cities. Yes. What was, uh, what was your most endearing one?

Julie Ryan (02:12):

Chicago. And we still try and get back every couple of years and it’s, uh, really the, the city like shore drive, but the Chicago deep dish pizza

Scott Luton (02:23):

I’m with you. I’m I

Julie Ryan (02:24):

Love fan.

Scott Luton (02:25):

I love Chicago. We’ve been a couple times in the early fall before it gets really cold. And you can sit outside and eat. Yes. At farmer festival. All this stuff. Yes. The pizza you name it. It’s such a great, great city.

Julie Ryan (02:35):

Love the city. Wouldn’t wanna go today though. No, it’s cold. I bet. I bet.

Scott Luton (02:40):

Re how about you? I think yours, it’s a little easier, more history. Is

Reid Ginzel (02:44):

That right? It’s not quite as exciting as Julie, so to speak, but I was actually born and raised, landed in Texas day one for Reed. Okay. And, uh, grew up in Cypress, Texas. It’s a Northwest suburb of Houston lived there my entire life. It’s grown massively and I’ve gotten to see that expansion. And we actually like it so much that I got married. We rooted ourselves in Cyprus and we have two kids that are hopefully going to continue to grow up in Cyprus,

Scott Luton (03:09):

Further laying down your roots. How old are your children?

Reid Ginzel (03:12):

We have a three year old and a one year old, a three year old girl and a one year old boy,

Scott Luton (03:15):

Man. Those are exciting ages.

Reid Ginzel (03:17):

We’re in the thick of it right now.

Scott Luton (03:19):

Awesome. Uh, one quick follow up question. So Cypress, uh, you lots of growth right outside of Houston. What’s one thing that Cypress is known for beyond having, uh, the, the Genzel kids running around.

Reid Ginzel (03:32):

So little known fact is it’s actually the third largest school district in Texas, right behind Houston ID. And Dallas is it’s it’s, it’s very big school district. So

Scott Luton (03:42):

You weren’t kidding when it comes to growth?

Reid Ginzel (03:43):

No, not at all. That’s pro over 10 high schools. It’s probably closer to 12 or 13 high schools in SIFA school district. All

Scott Luton (03:50):

Right. Well, um, one other thing, little tidbit we picked up on you re uh, from our dear friend, the one only Tevin E Taylor is that you’re also a fellow Texas, a and M fan and maybe alum

Reid Ginzel (04:01):

Too. That’s correct. Graduated from Texas a and M a fourth generation Aggie. So I almost didn’t have a choice. It shows me

Scott Luton (04:09):

Fourth generation Aggie. Um, so as we’re getting around to my next question, favorite sports team Aggie’s clearly is number one, is that that’s

Reid Ginzel (04:16):

Correct. And to be specific, probably the Johnny Manzel era. I mean, I was a student during that time and there wasn’t anything more exciting than going and watching Johnny, especially as he was progressing through the season and see right. How special that was.

Scott Luton (04:28):

He was a giant killer wasn’t he? He was So well, there’s gonna be some big days coming up from what we tell that Tevin was making some, uh, broad predictions yesterday with us. They signed, I think number one class for college football. That’s you’re doing some big things. So we’ll see how that plays out. Maybe that will factor into your big, bold prediction we’re gonna get from you later in the show.

Reid Ginzel (04:49):

That’s a good call. Okay.

Scott Luton (04:50):

All

Julie Ryan (04:50):

Right. Good.

Scott Luton (04:51):

All right. So Julie, bring you back in, as we were, as we kind of wrap up this little, getting to know your section on the front end, your favorite sports team.

Julie Ryan (04:58):

So, um, I follow of sports. I enjoy sports because I had a brother and a dad who did, and I have a, what I call a sports addict, husband love sports. So I’m probably loyal to the rockets and they’re NBA champion. Yeah. He’s the rockets

Scott Luton (05:18):

Math. I think they won back to back. They did nineties. Right’s right.

Julie Ryan (05:23):

Yep. And, uh, my husband actually went to one of those games really. And then of course our Astros

Scott Luton (05:29):

Astros yeah. Series Talented, talented Astros team. Okay. Well, let’s get down to business. Uh, we’ve talked kind of home towns or home regions, Navy Julie, with yours. We’ve talked sports teams. Let’s talk about the year that keeps on. Right. We’ve learned so much as a business, as humanity. You name it beyond in 2021. It gave us Eureka moments by the truckload. Oftentimes. So, uh, back with you, uh, Reid, give me one Eureka moment that 2021 gave you,

Reid Ginzel (05:57):

I would say, increasing our brand with, inside of HP. Okay. Finding new ways to connect. Not everybody knows what our team does in returns management and revers logistics. So getting our reach out there, and that almost happened naturally with COVID because there was so much of a need for product. Right. And where do they need to turn to find it? Our team right here within HP,

Scott Luton (06:17):

Right. Everybody, uh, needed more and more equipment home offices. They, they grew, we talking about growth and, and sprawling home offices. I bet y’all are keeping up with hot demand. Huh?

Reid Ginzel (06:27):

Absolutely.

Scott Luton (06:29):

Um, alright. So how about you, Julie? When we think of U moments

Julie Ryan (06:32):

Kind of picking up of what Reed said, but with the forward team, they had short supplies. So they had some inventory just recently was the best example of that was sitting in with windows 10. Yeah. Well, Microsoft released windows 11, so they needed to rework ’em. They learned of our capabilities of our partners. So we brought them in re re, worked them, loaded them with when, um, 11 and got ’em out for a shopping network that we are all familiar with before their launch. Right. So that was a really great insight to be able to partner with them

Scott Luton (07:12):

And give the people what they want is when I’m here. Right.

Julie Ryan (07:15):

And when they want it and we have the supply and the

Scott Luton (07:18):

Yes. Uh, and, and now folks are more aware per your, what you were shared earlier. Read. They’re more aware of what HP can do in that brand brand awareness. Um, let’s talk about what you do more specifically at HP. So Julie, let’s start with you. What, in your role, uh, as senior manager, north America returns and remarketing, where do you spend your time?

Julie Ryan (07:36):

So I lead the end-to-end team, Canada and us that we begin with the forecasting and the planning, the strategy of what the returns are gonna come back. We work with our customers on their return requests, approvals in the middle, the operations includes crediting remanufacturing, and then the tail end of remarketing and selling it back with the HP warranty. Man,

Scott Luton (08:00):

That’s like three full plates. Julie,

Julie Ryan (08:02):

It’s a good end to end team because we’re, we’re small, but mighty and can work fast. Yeah. And we’re really like a business within a big business, so it’s nice,

Scott Luton (08:13):

Good, old planning and forecasting. We love, we love that when it comes to supply

Julie Ryan (08:17):

Chain. Right. And that has been quite a challenge and an interest with this whole pandemic.

Scott Luton (08:22):

I bet. So that we could probably produce a whole series. Oh, totally. On that. Let’s go round. Yeah. Um, alright. So re what about you in your role?

Reid Ginzel (08:28):

So on the tail end of what Julie’s describing, there would be the re remarketing strategy. So once we have figured out Julie’s team done the planning, the forecasting, the operational piece, the refurbishment, once we have items that have come back to us, we have to figure out where in the channel, if we want to put it in the channel, what do we want to do with that product? So we have a team under Julie that manages that entire strategy, and we execute on that strategy of, do we wanna put it here in the channel? Do we have other alternatives that we can utilize for that product? So that’s what we, we’re always trying to look for increasing HP market share by what we do with the return side of the business.

Scott Luton (09:03):

I gotcha. Sounds like you’re, uh, executing smart business where you know, where the demand is, is one of things y’all look at, right. And

Reid Ginzel (09:08):

That’s exactly what we have to look at is where’s the demand, where’s the best place for us to put that product.

Scott Luton (09:13):

And it, it changes do y’all do, y’all find it changes regularly. Is there, is there, uh, a couple of hallmark things you can lean on and then the rest speak to the change in channels? Well,

Reid Ginzel (09:22):

There’s never a cookie cutter approach, so you always have to adapt and we touch everything. That’s something that’s unique about our organization is that some of the business units, they only focus on monitors. They might focus on desktops. We have to be, be prepared to touch every single piece of it.

Scott Luton (09:36):

Wow. Okay. Uh, so you don’t get any sleep at night. It sounds like me. I mean, I can only,

Reid Ginzel (09:42):

For me, that’s due to kids, not so much.

Julie Ryan (09:45):

All

Scott Luton (09:45):

Right. So let’s, we’ve talked about your roles. Let’s kind of broaden things out when it comes to reverse logistics, returns management, you know, while we’re here this week in our universe for that space is right here in Vegas at early conference expo. What’s one thing or two things that you’re focused on in that space right now, Julie.

Julie Ryan (10:05):

Well, one of the big things is hybrid workers, right? Not only are we HP employees working from home, but the world is all of us. Yeah. The world is, so what pro are, can we target from a development and a design, but in particular for us, it has shifted who we’re selling to and the demand for that. So making sure we’re on top of supplying and pricing and putting intentionally putting notebooks, docking stations, the monitors, the product that our customers need in their homes to equip their employees,

Scott Luton (10:41):

Man. So we, we sat here, I wanna say February 20, was it 20, 20? Right. Last time we were actually on another side of, uh, exhibition hall and little, did we know just a few weeks later, two weeks later? Yeah. A few weeks later, because really X, which followed this conference just by a few weeks, as I recall, and two years everything’s changed. Right. But that was our last in-person event for prob for probably 18 months. Wow. You know, and kind of some of the changes y’all are speaking to yep. The changes that your teams and HPS had to react to, and then put a plan together to meet people and consumers where they want to be.

Julie Ryan (11:18):

Yeah. And our, in our corporate customers, right? Yeah. That’s been the big demand. They they’ve gotta have product for their employees to work.

Scott Luton (11:26):

That’s right. Employee experience. Okay. Read. How about you, when you, when your survey again, reverse logistics, it’s returns management, uh, I’m not gonna throw you all in there. I’m a big nerd for this kind of stuff. So you y’all might conjoin me in my fandom, but one or two of the things that you’re tracking.

Reid Ginzel (11:42):

Well, kinda like you’re talking about fandom. We are seeing the resurgence of PC gaming in the industry, and I have a passion for that. So I can relate to that. And what we saw early on was there was PC gaming was very prominent in the early phases of gaming now, or later on, it got into console gaming. Right. And we had the Xbox, all those different brands. And then now we’re seeing everything is shifting back to the PC gaming. And we’ve seen very rapidly the amount of PC console or PC that have gone out PC gaming that have on out. And as we can see on the macro side of, of the trend, where as those shipments on the Ford side increase, we’re going to naturally get more returns back. Right. And so understanding that market being able to tap into the right places within that market is something that we’re highly interested in following. And as a avid gamer, uh, it, it have passion

Scott Luton (12:31):

For it. Right. Okay. I got, gotta follow up with a question there, right? Yeah. I grew up with a Sega Genesis, uh, and then a PlayStation and, and now my son is, uh, a Nintendo switch. Thank you very much. That’s his, that’s his, that’s his passion and he’s discovered Fortnite. And to hear him strategize with his friends, his Fortnite game, it is, is awesome. But it it’s, it’s blown up to your

Reid Ginzel (12:55):

Point and what’s great about the gaming is it’s a, like you mentioned, you can connect with your friends virtually, which is something that happened a lot during COVID. You couldn’t always get out and play with your friends outside. So what did you do? You connected with them virtually? Yes. And gaming allows people to do that. And it’s not something that everybody understands. They think you need to connect via social media gaming is another great outlet for that.

Scott Luton (13:14):

Okay. One more follow up question to this. Your, your favorite game read

Reid Ginzel (13:19):

Probably probably call the duty war zone. Okay. The good battle. Royal I’ll call a duty franchise. It’s great. So that would be my answer for that, but there’s a lot of games that I like to participate in.

Scott Luton (13:28):

Awesome. Awesome. We’ll see about your, your kids. They may follow right in your footsteps who knows. Might have competitions and tournaments in the Genzel. I could household. Okay. We’ve run the gamut here, but anything else based on both of y’all shared anything else before we get into a bold fearless prediction. Okay. All right. So re um, break out your mighty mighty crystal ball and give us a big bold prediction for 2022. So, as

Reid Ginzel (13:53):

We talked about in the Eureka moment, one of the things that we have to do within HP is get brand recognition within HP. What we do, and we’re seeing as we have supply constraints, as well as the whole entire shift in products with HP is now not so much as a device, but as a service. And as we’re seeing that HP’s rolling out more service based programs have to in returns, be able to adapt to that as well. And I think we’ve had a lot of opportunities to be able to, to collaborate with different business units and take returns and be able to remanufacture them with those same service requirements that they have on the new side, which then also allows the new side to tap into our products. Cuz it’s the same offering.

Scott Luton (14:34):

Hmm. Love that, that. So we’re gonna see a lot more of it. Right,

Reid Ginzel (14:37):

Exactly. Right. So you’re gonna see, as we’ve seen throughout, COVID more reliance on our team. You’re gonna see, I think a big increase in that within the next year.

Scott Luton (14:46):

I love that. Ask you a quick follow up question. Yeah. Clearly HP has invested in the talent and the operations to be able to handle and process returns and get ’em back out in the marketplace. We need more companies to kind of follow HP’s lead. There would, I mean, easy softball question, but would you agree?

Julie Ryan (15:03):

Oh totally. Yeah. I, and I think more and more companies and industries are recognizing the importance to invest in a reverse team because of the margin and the, the loss and the opportunity with sustainability. Yes. Circularity, whatever the word you wanna use within your company. It’s really, really important.

Scott Luton (15:28):

Agree. And consumers demand it more and more. Yeah. Right. Okay. Wait, it’s been so cool to check back in with you after a couple years, re nice to meet you. I mean that, uh, sounds like HP got another great team member and uh, the PR sous, Texas, let’s make sure folks can connect with both of you all though. So Julie, you first, how can they connect

Julie Ryan (15:47):

With you? So best way to connect is LinkedIn. Okay.

Scott Luton (15:50):

All it’s easy

Julie Ryan (15:51):

To lead out Ryan.

Scott Luton (15:52):

Yeah. Yeah. I’m so jealous of Microsoft. I’m so

Julie Ryan (15:54):

Pretty jealous.

Scott Luton (15:55):

All right. How about you re

Reid Ginzel (15:56):

Same thing with me? You can find me on LinkedIn Reed Goel. There’s probably not too many of them out there, but if there are look for the guy with red hair

Scott Luton (16:03):

Awesome. And the a and M alum

Reid Ginzel (16:05):

  1. Exactly right. Awesome.

Scott Luton (16:07):

Okay. Well big, thanks to Reed Goel remarketing program manager and Julie Ryan senior manager for north America returns and remarketing. Both with HP. Great conversation. We’ll we’ll do, let’s do it again. Let’s let’s not wait two years next time.

Julie Ryan (16:21):

I, I like that. Awesome. I like that. Awesome.

Scott Luton (16:23):

Y’all enjoy the rest of, for having us us. Hey listeners. Hopefully you enjoy the conversations as much as I have. Make sure you connect with Reed and Julie on LinkedIn and elsewhere. We’ll have the links, the show notes of the episode page. I hopefully enjoy the conversation. Hey, make sure you find supply chain now wherever you get your podcast from most importantly, Hey Scott Luton, challenging to do good to give forward. Be the change that’s needed on that note. Next time. Right back here at supply chain now. Thanks everybody.

Intro/Outro (16:49):

Thanks for being a part of our supply chain. Now check out all of our programming@supplychainnow.com and make sure you subscribe to supply chain. Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on supply chain. Now.

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Featured Guests

Julie Ryan joined HP (Compaq) in 1986 with over 22 years of experience in various reverse logistics capacities for US, Canada and Latin America. Julie currently leads the North America Returns & Remarketing organization responsible for end to end reverse logistics which includes channel return approvals, physical claims and disputes, returns receiving, credit issuance, disposition management, remanufacturing, remarketing as well as planning, forecasting and reporting.

Reid Ginzel has been in the Reverse Logistics portion of HP’s supply chain for five years. Currently, he is the Remarketing Program Manager at HP, where he manages the returned product flow, as well as leads the sales strategies and execution for all PC and Print product returns in North America. Connect with Reid on LinkedIn.

Hosts

Scott W. Luton

Founder, CEO, & Host

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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