For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

In this inspiring episode of Logistics With Purpose®️, host Kristi Porter sits down with Jenn Harper, CEO and Founder of Cheekbone Beauty—a certified B Corp and one of Canada’s most powerful women in business. Jenn shares her remarkable journey from hospitality and sales to creating a purpose-driven cosmetics company that’s redefining sustainability and indigenous representation in the beauty industry. Discover how Cheekbone Beauty is championing ethical supply chains, customer experience, and indigenous values like humility and respect. Jenn opens up about the challenges of building a mission-led brand, her passion for transparency and education in the beauty space, and Cheekbone’s scholarship fund supporting indigenous youth. This powerful conversation will leave you rethinking your purchasing decisions and inspired to support brands that prioritize integrity, sustainability, and inclusion.   This episode is hosted by Kristi Porter, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Jenn Learn more about Cheekbone Beauty Learn more about our hosts Want more Logistics With Purpose®? We know you can’t get enough Logistics With Purpose®! Don’t miss a single episode: Learn more about Logistics With Purpose® here…