The importance of supply chain has never been higher and senior leaders are realizing how critical supply chain performance is to their company success. Accordingly, decisions to invest in supply chain resiliency and agility are gaining visibility across c-suites and boards of directors. With that visibility comes the opportunity to break from forcing new ways of thinking into existing supply chain models and truly drive digital transformation. Global confectionery, food, and pet care products and services leader Mars knows this firsthand as its recent investments are addressing both the need for end-to-end supply chain transformation and making a positive impact on the world around us. To do so, Mars has partnered with Kinaxis for their specialized supply chain capabilities and simulation to gain agility and transparency in its supply chain. Join Will Beery, VP Global Transformations, Mars Digital Technologies, and Anne Robinson, Chief Strategy Officer at Kinaxis, along with hosts Scott Luton and Greg White with Supply Chain Now, in this wide-ranging discussion covering the need to balance vision and execution as supply chains transform, innovate and evolve in ways that make a positive impact on the world.

With economic changes on the horizon, the 2025 supply chain must be ready to adapt to commercial and economic trends that will shape—and sometimes steer—the industry. While certain disruptions are inevitable, businesses can still minimize vulnerabilities and seize opportunities with the right strategic approach. In this session, we’ll leverage insights from Enable’s State of Volume Rebates Survey to discuss how supply chain leaders can remain proactive rather than reactive in the year ahead. We’ll examine key commercial forces that are expected to influence supply chains, from evolving pricing and rebate management to strategic procurement practices that enhance resilience and drive growth. Attendees will leave with a practical toolbox to make their business less of a passenger and more of a driver in 2025.