The only thing certain in life is that nothing is certain.” So said Roman philosopher Pliny the Elder nearly 2,000 years ago. For supply chain professionals this quote definitely rings true today. Unpredictable shifts in demand and disruptions to supply are becoming more frequent and more severe. Over the last few years, much of our focus has been on building resilient supply chains to prepare for the inevitable, unforeseen challenges ahead. However, some industry leaders are striving to go beyond resiliency to actually take advantage of future disruptions. They see the upside of supply chain uncertainty as an opportunity to capture share from slower competitors. In this Supply Chain Now webinar, hosts Scott Luton and Kim Reuter welcome special guests John DeSarbo and Bharathi Shankar from ZS to explore how industry leaders are capitalizing on uncertainty by building agility into their operations, rethinking traditional approaches to supply chain management, and utilizing AI and advanced analytics to uncover opportunities to capitalize on changing market dynamics.

In today’s world, many industries are recognizing that effective operations are not solely the responsibility of a single organization. Instead, the best outcomes tend to come from effective collaboration with all supply chain partners—including internal operations, channel partners, suppliers, logistics, and global trade providers. The high-tech industry is at the forefront of this trend leveraging control towers to transform its supply chain networks to foster collaboration and decision-making, and better respond to potential disruptions such as delivery delays, supply shortages, and demand signal shifts. In this webinar, we will explore how the high-tech industry is paving the way for future supply chain success and how you can apply this model to your organization. Join our panel of experts to hear about real-world use cases from various industries and discover best practices to achieve true end-to-end visibility and collaboration, enabling you to predict and respond to disruptions and align with strategic objectives.