Retail’s new rules have altered the face of fulfillment forever – and modernizing your DC from warehouse to awarehouse is Rule 1. For years, many companies have treated fulfillment as largely a “backroom” function. Enter the COVID-19 pandemic – and its attendant global shutdowns and quarantines – and a company’s ability to keep its products flowing to buyers is in the spotlight. Supply chain leaders now must determine for their companies what “normal” looks like, and guide their executives and Boards to support new decisions and investments based on changing conditions. Whether defining a “new” normal…a “better” normal…a “safer” normal…a “riskier” normal…a “more flexible” normal, or whatever adjective fits best, supply chain leaders need new evaluation and decision frameworks to shape their fulfillment operation investments. Join Jeff Cashman, a 30-plus-year supply chain veteran, as he and Cyndi Lago, Vice President at Capgemini, a global leader in consulting, digital transformation, technology and engineering services, explore various considerations, dilemmas and options facing Chief Supply Chain Officers as they move into what has traditionally been “peak” fulfillment season and – more importantly – what 2021 is likely to have in store.

Digital transformation is what most companies do, but only a few report that they have successfully achieved their aspiration. Why? Because digital transformation starts with people and organization, not with technology. Adapting the organization to be future-ready is the foundation of lasting competitive advantage. Drawing from her experience leading large-scale change management initiatives, special guest Eliza Simeonova, Quality Supply Chain Operations Officer with Haleon, joins Supply Chain Now hosts Scott Luton and Jake Barr, along with OMP Chief Commercial & Markets Officer, Philip Vervloesem, to discuss how smart talent, capability, and organizational choices create real value and how people strategy is adapted to match business goals. This session shares proven approaches for upskilling talent and building teams that confidently leverage AI and digital tools, turning challenging transformations into measurable business results throughout the supply chain. What You’ll Walk Away With: Inspiration to see why the supply chain of the future depends on bold, adaptive leaders—not just faster systems. A new perspective on why waiting for the “perfect” structure or rollout could be holding you back. Insight into how human-centered approaches—investing in people, planning, and end-to-end optimization—deliver the sharpest competitive edge.