WEBINAR: Demand Volatility Isn’t Just a Forecasting Problem: How One Distributor Unlocked Capacity Without CapEx

Demand volatility is often treated as an operations problem—but the root cause may be commercial. Order patterns, promotional calendars, and end-of-period buying spikes can force businesses to add trucks, inventory, space, and labor while margin absorbs the cost.

In this webinar, Supply Chain Now hosts Scott Luton and Karin Bursa join Mark Gilham of Enable to examine how one consumer goods distributor changed its commercial terms to reshape customer ordering behavior. The result: smoother demand, greater capacity from existing assets, lower operational strain, and improved profitability—without additional capital investment.

Mark will break down what changed, why it worked, and how supply chain, commercial, and finance leaders can identify similar opportunities in their own businesses.

Webinar Key Takeaways:

– Why demand volatility usually originates in commercial terms, and how to tell whether yours does

– How changing customer buying behavior creates capacity without capital expenditure

– The mechanics of the case study: what changed, what the results were, over what timeframe

– How to model the full value of a behavioral change across margin, cost-to-serve, and service levels

– Where to look first in your own business, and how to build the case with commercial and finance

Whether you’re carrying the cost of someone else’s demand curve or looking for growth that doesn’t require capex, this session will give you a practical place to start.