Intro/Outro (00:03):

Welcome to Supply Chain Now, the voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues. The challenges and opportunities, stay tuned to hear from those making global business happen right here on Supply Chain Now.

Page Siplon (00:31):

Hello and welcome to today’s edition of the Freight Insider, where we are opening the doors of the business of freight. I’m your host Page Siplon. Thanks so much for joining us again. I often say that freight is the common denominator in the complicated math problem that we call our economy. Literally every business is touched by freight, but the how part of how they’re impacted really varies greatly. Some companies exist to move freight, others track it, some manufacture it, others receive it and sell it to consumers. But the business of freight, regardless of how you look at it, it’s complicated and exciting. And frankly, a well-kept secret weapon for business here across the United States. Today, we’ll be diving into the ocean freight world, and to do so, I have a very special personal friend of mine and a guest joining us. He has over 30 years’ experience as a proven leader in the maritime industry, working on port expansion, sustainable profit and productivity models. Uh, identifying winning sales marketing strategies really has done just about everything you could think of in the maritime world and in the freight world. He’s been with the Georgia ports authority since 2011 and for the last five years has served as its top leaders top dog and its executive director. Today’s guest is Mr. Griff Lynch. So welcome to the Freight Insider, Griff.

Griff Lynch (01:42):

Thank you. Page appreciated. Happy to be here.

Page Siplon (01:45):

We’re glad you’re here. It’s great to see you again. It’s been a, we were just talking about, it’s been, uh, it’s been a few minutes since we got together. We have to do this via video, whatever, but appreciate everyone’s world now.

Griff Lynch (01:55):

So we understand. Thank you. Thanks for the invite. Well, we’ll,

Page Siplon (01:58):

We’ll dive right in. Cause we want to hear about your journey and then hear about what you’re doing today at the ports authority, what your team’s up to, but you know, Griff freight has been a part of your life. You’ve been on quite a journey, uh, more specifically the ocean freight world. And from the little bit I know about you, uh, it all started back in New York as a fellow new Yorker, which we don’t probably say too often here in the, in the great state of Georgia. Um, but it all started with the maritime college up SUNY, New York and the maritime college. I mean, just start off with, how did it, how did you specifically dive in and decide to go to the maritime college and then maybe walk us through kind of what your freight journey has been like personally.

Griff Lynch (02:35):

Page, first of all, I think going to give you kudos because I’m going to speak to the group and they’re going to hear my New York accent. Somehow you found a way to get rid of your gas in

Page Siplon (02:43):

The United States Marine Corps and in lots of places literally took it out of me.

Griff Lynch (02:50):

Tell you go way back when I was a young kid, probably in middle school, I went to see a, uh, a training ship come back from visiting international ports and it was at the maritime college. And I, and I think I was in about seventh grade and I said, right then and there look, this is where I want to go. I had never traveled internationally. I grew up in a middle-class family and it was just really appealing to me and I, you know, everybody’s wearing their uniforms and I just thought, wow, that’s neat. And in that decision, I, you know, thinking about it in high school, um, I always had a dream to be a, a tug captain or working on a ship in New York Harbor. Uh, and that was great until when I was during school, I, I secured a job as a, a cadet observer with Exxon, for the summertime for about three weeks and, and realized when you get seasick, it doesn’t work out so well when you work on a ship.

Griff Lynch (03:42):

So we had, yeah, we had, well, obviously at the school we did that. I was out on ships for several months at a time, but it tug is a little different and, uh, it was just, it wasn’t in the cards for me, but that really began my journey in the freight world, obviously graduated school in 1988, um, and, and was looking for a job. And I, the first job I secured was working for a company called P&O containers at the time. It was TransFreightLine/P&O and I was stowing or plant was a ship planner loaded and container ships as a central planner. And it was really the first of its kind, uh, at the time, uh, it, it came about as a result of the vessel sharing agreement, sharing vessels with P & O Nedlloyd and Sealand really exciting job, uh, was a management trainee with that company came to Charleston.

Griff Lynch (04:29):

As a matter of fact, back in the, I think it was 1990 for a year, worked down at the port of Charleston and book freight, made sure the booking list is all manual at the time, but kind of did it all at the port. And it was a lot of fun. And then went back up to New Jersey eventually, uh, worked my way into a SeaLand, uh, working down at the Elizabeth Marine terminal and rose up through the ranks there first started working on the, on the dock and, and became a Marine manager with SeaLand and, and, um, actually then went into sales, went into sales with them and got to see a whole other side of the business that these just weren’t containers. And they really had people behind them, the customer. And, uh, and that’s really important to understand that and understand how that side of the business works.

Griff Lynch (05:16):

So I got to see that, and then Maris came along and purchased SeaLand back in 2000. And I just went right along their sign and became part of the APM terminals organization, where I, uh, where I took over the, uh, Virginia facility in Norfolk, Virginia, and was a great opportunity to stay there about eight or nine years. Uh, during my time there not only ran a small facility, but had a wonderful opportunity to be part of, kind of designing and leading and building a brand new terminal had a whole team of people, but I was the project manager. We built a brand new facility state-of-the-art for north America. Uh, we were the first to put a semi-automated operation into, in, at a port or a terminal. It was great. It was a great success at a great team, um, and then moved on and, and kind of just continue to rise up. We took an executive role with global container terminals and then came to the Georgia ports in 2011, as you said, as the chief operating officer. So, so it’s been a wonderful ride for me. I have seen both the sales side, the carrier side and the terminal side of the operation and, um, of the, of the ocean freight world. And it’s, uh, I love the industry. Love it.

Page Siplon (06:29):

All right. So 2011, come back to the ports authority here at GPA. And, um, you know, for those listeners who haven’t been, uh, who’ve been sleeping under a rock for the past decade or so Georgia ports authority is, is to say you’re growing like a weed is probably an insult to fast growing weeds. I mean, you guys have been citing records and frankly, as an industry benchmark for ports nationwide, you know, you talked about Virginia and your experience there in Charleston and imports in California, GPA literally setting the bar for those that, you know, for example, I’ll send some of the kudos for those again, that have been sleeping under rocks GPA, inland barge terminals, half almost half a million jobs throughout the state of Georgia, $29 billion in income, a hundred to $22 billion in revenue, $3.4 billion in state and local taxes, you know, quite a private business, quasi private business enterprise 9.3% of containerized cargo volume, 10% over 10% of containerized exports. So that balance I know is really critical to your growth and your sustainability. And so, and, and, and already you’re, again, I get the press releases. Many of the listeners do, um, record after record month after month COVID or not, um, 15% over last year. Um, how does GPA keep, keep up and keep up with that growth and, and why, why is GPA different than other ports, uh, beyond the ones that you just worked at?

Griff Lynch (07:52):

Great, great, great question. And by the way, when I was not working at the GPA long before I came here, I followed them and they are obviously have had a wonderful history long before I got here. And, and I think that has a lot to do with, with the leadership that was here and also the state and all the folks at the state. There’s just this great coalescence around supporting the ports and Georgia, the likes of which I hadn’t seen until I, until I came here. And so, so that was the first thing. And upon coming here, I kind of learned a little bit more and could see firsthand the great and wonderful things that GPA did and does. And I think Page, to answer your question, what differentiates the Georgia ports, the first thing, and I think the largest thing is that for the container facility and for the break bulk facilities, we are an operating port authority.

Griff Lynch (08:42):

And so we are obviously a part of the state, but at the end of the day, we’re not just leasing out our land to a private terminal operator. We work in conjunction with some, uh, with the ILA and the stevedores who are down on the dock, but we facilities our systems, our investments, our capital projects, and our people who are operating the cranes and the yard cranes and, and helping the cargo move. And I think there’s a lot of, there’s a great deal of pride, uh, both in the GPA and outside the GPA and the state, um, in doing that. And I think we’re pretty good at it. And, uh, as a result of that, yeah, and I think, you know, as a result and we have been, and I got to thank folks like Doug Marsh and, and Curtis Foltz and governor Purdue, governor Deal, and now governor Kemp who have been fantastic in the legislature, right.

Griff Lynch (09:29):

Who have been fantastic in supporting the ports, but at the end of the day, uh, the other thing that we’re doing is we’re looking out there and we’re saying, okay, what do we need to do to continue to be relevant? And what should we invest in? And the team has done a wonderful job of staying ahead of the curve and something that Georgia ports has done that has led to its success is we have invested in long lead time items, heavy capital, capital intensive, and made a bet on the future for years now. And every time we’ve made a bet, you know, knock on wood, it’s come out to be successful.

Page Siplon (10:07):

Pretty good odds to bet on the GPA.

Griff Lynch (10:07):

Building new freight, getting new cranes and births, but these investments are massive, uh, hundreds of millions of dollars. I think we, we like to tell folks in the last 10 years, we’ve invested a billion dollars in our ports and that’s risky and that’s coming from our cashflow, right? That’s, that’s on the GPA. We’re not getting help to do that. It’s, it’s on us. Uh, we run the port like a business, and we have done that for years now. And, and that’s a good thing because we’re expected to get a return so that we can invest further. Um, so, so those are the things that I think differentiate us. And then you add all that up. We got a lot of land and, and what was done 20 years ago was to convince the shippers, to build distribution facilities in Savannah. And also obviously Atlanta is a major part of our success. And so having this closest container terminal to Atlanta, having a major distribution for [inaudible] capacity right here in local Savannah, um, have been real strengths and having that direct line of communication, not only with the ocean carriers, but also with the BCS, like those that you service as well, that come to us directly and say, Hey, do you have more space for having some challenges over here on the west coast? Can we come? Yeah, absolutely. Come on. So that’s been the story of the Georgia ports.

Page Siplon (11:23):

Yeah. That’s a great point. You know, just, I used to say it all the time, you know, the ports, the cargo that comes from wherever it comes from China, Europe, all over, you know, a lot of it wants to come to Savannah and a lot of large major shippers have built distribution centers and stuff in Savannah, but you know, it also wants to go all over the Southeast, all over the east coast, all over the country. And so how does, I mean, so the investments you’re talking about just for people that aren’t familiar, obviously you’re improving your, your berths. Um, but you’re also doing a lot of, I mean, I’ve read some press, a lot of our listeners have on the investments that maybe you don’t think as much of a port investing in, like you said, hundreds of millions of dollars. I know your, your rail facilities on terminal and also in outside the Savannah area, maybe up in the Northeast Georgia area. Maybe talk a little bit about that.

Griff Lynch (12:08):

Five years ago, we embarked on converting our existing on dock rail, which was good for its time, but we were quickly filling up and needed to advance it and create more capacity. We decided to build what we call the mega rail. And it’s, uh, it’s really going to turn out to be about a $250 million investment when it’s all said and done. Yeah, it’s big. But when it’s done, what it will do is it, it moves our capacity from 500,000 containers a year to 1 million rail containers a year. Right. So that’s just, that’s going to be the largest on terminal rail facility in north America. And I would tell you, it’s 78% complete. Now we’re using it. It’s working really well. We hope to have it fully operational by the end of this calendar year. So, yeah, that was a major investment in, why did we do that?

Griff Lynch (12:57):

We did that as you pointed out to support, I think two things, three things, number one, truck power is limited and people working in trucks are limited. So it’s a resource issue there. So we wanted to have alternatives for our customers to connect their freight to wherever they’re going. It’s not all in Georgia, right? A lot of it is Atlanta. I said, as big a location that was number one, one number two is we have a plan to build network Georgia. And the first level of that was what we call the ARP, the Appalachia regional port, which was up in Northwest Georgia. And we’ve taken, we invested with the state and with the Murray county in a small inland rail facility, which gets service via CSX directly to our terminal. And it’s turned out to be a tremendous success. We opened a little over two and a half years ago coming up on three years in August.

Griff Lynch (13:45):

Um, there was nothing there, no business. And since that time, GE appliances has open a facility there. Other plus you’re servicing the carpet capital, the flooring capital now of the world up in Dalton, right? So we we’ve been really impressed today. We started with zero containers. I think this year we’ll probably wrap up with about 35,000 containers moving around. And when you think about the truck miles, that we’ve just talked about getting converted, you’re talking about tens of millions of truck miles now, not happening. So sustainability-wise, it’s even better on that side too. That’s the second reason I think the third thing is we have customers saying, Hey, you all have a lot of capacity on the terminal side. We want you to help us connect inland, even further than Georgia. We want to get to Memphis. We’d like to get to Chicago. And so the mega rail allows us to do that. And that’s going to be a longer play for us. We have to make sure we have, it’s not just up to the GPA. We have to ensure the railroads, the class one CSX and Norfolk Southern want that as well. And they’re working with us. And so I would say been a tremendous success. And, uh, we’ll handle this year. We will handle about hundred and 550,000 rail containers at the GPA.

Page Siplon (14:55):

With capacity to go to a million capacity, to go to a million you’re halfway there. That’s incredible.

Griff Lynch (15:01):

It’s a wonderful, so we’re growing, it’s growing at a good clip last month. We’ll, we haven’t shared those numbers yet, but our rail was up almost 40% year over year for the month. So it’s a, it’s all good stuff and really coming, but that’s that, as you pointed out, that’s a long lead that project will take five years from kind of conception to delivery. Um, and so that’s a long lead time and it’s a big dollar bet, but again, it’s something that I think will pay off for, in the long-term for the GPA.

Page Siplon (15:28):

Couldn’t come at a better time. I mean, all the, all the press that’s out there now, you know, my business is in trucking a lot and, you know, good people are hard to find the capacity shortages on trucking. You know, I mean, you got to have trucks to get that final mile, right? Trains aren’t pulling up to stores. So it’s a, it’s an ecosystem at it all fits together.

Griff Lynch (15:46):

Obviously the trucks were never going to go away, but we need to take advantage of the resources we have. And, and that’s the beauty of this, where you, as you pointed out, you get it to the final mile, then you have the shorter haul connected to its location. And, and, uh, I think it’s working out pretty well.

Page Siplon (16:00):

Yeah. Best use of the assets, the resources you have in the industry, not just in your own, in your own business.

Griff Lynch (16:08):

Another one I want to share with you while we’re speaking, is we just recently announced a one-stop dock and that is we’re going, you have got to give Robert Morris credit for the naming of that, but, um, he’s our chief communications officers for those who don’t know, but, but this, this idea is, you know, in our values, one of our values is creativity kind of going out into the supply chain, identifying what’s needed, how we can help. And the Georgia ports is hearing from our customers. The BCO is that there’s not enough cross dock space in the, in the area. We have a, we have a large amount of warehouse. We’ve gone from 70 million to 80 million square feet and last year, but a lot of it’s the big box stuff. So, so we said, Hey, we’ve got some land close to the port. How about we sit down and take a look at building this and really do it right.

Griff Lynch (16:57):

And provide a sustainable solution, highly electric, right? Electric machinery trucks, and so forth. And we announced recently, we’re going to do this. And I’m really excited about it. We’re going to build a 300,000 square foot cross dock. Um, and it’s just up the road from our terminal. We’ll have about 300 doors. We think we can handle, uh, approximately 200,000 containers a year through that one building. And then there’s an opportunity to build another one adjacent to it on the same piece of property, really excited about this. And I’m hoping my hope is that this’ll be kind of a seed bed for others to come say, why aren’t we doing the same thing? And I mean, when, I mean others, I mean, in the area that this is really this crosstalk is really the need that, that the, the ocean carriers have and the BCO is because they want to get the container back. They don’t want that container to go far into the hinterland cause they need, we all know they need those containers back in Asia or whatever markets rinse and repeat and get them back and do it again.

Page Siplon (17:52):

And that’ll be something the one-stop dock again, Robert great and great title, but the one-stop dock, um, that would be something that GPA, just to be clear, that GPA owns and operates

Griff Lynch (18:02):

So, okay. No good question. So just to be clear, we’re going to build it. We are designing it right now with a three PL who actually works on our facility today. We’re going to move them out of that, building into this building and grow their business so that they’ll operate. At least in that case, the lease the building. Look, we’re not experts in that component of the industry. We know it, but, but, but we will provide the Georgia ports. We’ll provide the dray back and forth and be the connector from the terminal to the, uh, to the, uh, warehouse, which is I’ll call it near terminal. Will ultimately have a roadway in terminal roadway, interterm roadway, connecting the facility to the terminal itself. Yeah. Yeah.

Page Siplon (18:39):

That’s great. Yeah. Again, that’s again, the ingenuity and the, the private industry focus, you guys take as a, as a quasi public agency is, is incredible. And like I said earlier on our listeners know, you guys really are a benchmark, and you’re just another example of you guys doing that and showcasing that, you know, the last one that I’ll, I I’d be remiss cause I was, you know, involved in it. I think everybody that was in Savannah and knows that you, like you said, the port’s not going anywhere. It’s kind of geographically located because it’s a port. Well, that means a lot of water. So we’ve talked all about the, all the insight inside the desert side, you know, rail and trucks and transload facilities, one-stop docks, but what about, you know, deepening the water?

Griff Lynch (19:21):

I had not mentioned that, that I, that I feel shame that you had to point that out for me. No, thank you. And you were very helpful. And then it goes back to your time down here and so many work. And so really excited to say that the Savannah Harbor expansion program, which is now coming to fruition, we have been working on this project for over 20 years now, uh, by the end of this year, the deepening project, which deepens our river from 42 feet at mean low water to 47 feet inner Harbor. And then if you go out of harbor 45 to excuse me, 44 to 49 feet, um, that that component is done. That’s all happening now and that’s needed because we we’ve, I think most of you have heard the story about the bigger ships, as a matter of fact, if you’re not getting stuck in the Suez canal, and you’ve all seen that we talking about it, but the, but the bottom line is the CMACGM will have the Marco polo coming next week. And it will be the first 16,000 TEU ship to call the east coast. And it’s coming down the coast right now. So here on may 26, but really exciting stuff. Yeah. And so the project completes this year.

Page Siplon (20:27):

Well it’s yeah. So just put it in context for listeners. So 16,000 TEU ship, if you look back two years ago or five years ago, what would be the largest? What would be the big headline?

Griff Lynch (20:38):

I would say that let’s go through it. And in my time I’ve been here 10 years now, when I started here, the largest ship we had was an 8,000 TEU vessel somewhere around there. Uh, so what, the first big shift that happened was the Panama canal expansion was completed in 2016 and literally the week that it was completed, the first 9,000 came. And then after that a 10,000. So that was just four to five years ago. So five years we’ve gone up, we’ve gone from an 8,000 to now 16,000 TEU ship. Right. So, I mean, that’s amazing.

Page Siplon (21:15):

With the deeper water, with SHEP and, and the capacity improvements you’re doing on your berths and all the other great investments you’re making. What, what do you, what do you think is, is there a ceiling on the size of vessel that could come? Yeah.

Griff Lynch (21:27):

What we’re doing now is we’re we look out 10 years, we’re planning for a vessel that could go up to 20 plus thousand TEUs. That’s going to take some work. We’re not, we’re not there yet. We have a bridge deck that we’ve got. So things like that. We’ve got to work on some things, but that’s kind of in our sights now. And I think that would be the largest that would come because that’s largest on the water. And I’m pretty sure that most folks would say, they’re not going to get much bigger than that. 20 plus thousand. Yeah. Yep. There’s probably a level of efficiency that you max out at. But yeah. And one of the things that I think that what’s happening in the industry is these really mega vessels are taking a week to turn around. So there’s a downside, there are economies of scale, but at some point in time, the pay offs, just not there. So I think that that certainly from an ocean care’s perspective, great. But from a shipper, Hey, if that ship is important, it derives Monday and that’s not sailing until Friday. That’s a real problem. Right? So, so something that industry has to wrestle with.

Page Siplon (22:25):

No, that’s a great point. A lot of it’s an ecosystem. And so if we look at the investments you’re making, and I don’t know if you can put a number to it, put you on the spot a little bit, but you know, what will be effects? You know, we, I said earlier, you know, some of the highlights, you know, $22 billion, 120, 20, $22 billion in revenue, three and a half billion dollars in state and local taxes. So the return use your word on those investments. What does that mean for local businesses? What does that mean for the economy of Georgia?

Griff Lynch (22:52):

Well, yeah, I think you can. I think we were every, and you’re pointing out, which we appreciate every couple of years, we, we tap into the, uh, Terry college school of business. We say, Hey, can you help us understand the economic impact study? And, and what we’ve seen is that the number of jobs touched in Georgia kind of fall in line with our TEUs. So when we hit 300,000, excuse me, 3 million TEUs, we touched about 300,000 jobs. When we hit 4 million TEUs, it was about 400,000 this year, we will surpass 5 million, two years annually. And last year the Terry college school of business said, yeah, you’re right at 494 and they’re not related. And that they, they, there is a scientific method that they use to calculate it, but it turns out that, you know, every 10 TEUs or so is a job.

Griff Lynch (23:42):

It is a job. And so, so the bottom line is, um, you know, we think we’re building a facilities here that, that we can stretch. We think the next four to five years, they can go up to 8 million TEUs. And if we do that, that translates into 800,000 jobs touched in Georgia. This is warehousing manufacturing, trucking rail, you know, on the ports and off the port, not just on GPA, obviously. Right? So we, we were really excited about that. And that’s one of the, while we’re looking for return on projects, those are significant things that we consider as well. It’s not only about the return, right?

Page Siplon (24:18):

Well, those are, those returns are important to the job. Absolutely. Something that popped in my mind is just for listeners to put it in context, you talked about, you know, doing 5 million TEUs, that’s amazing. And doing, going up to 8 million, how does that compare to some other, other ports? I don’t think they’re competitors, but like New York or Virginia.

Griff Lynch (24:35):

Yeah. Yeah. So I think what you’d see is where if you look at port complexes, that’s why I like to do it. So LA long beach has really, there are two different ports, but they’re one complex servicing a host of customers and a bunch of terminals. They’re the largest New York, New Jersey. The second largest LA is probably in that 15 to 16 million TEU market. New York is probably in the 8M TEU right now, somewhere around there. And we’re going to come in at 5M TEU Charles Charleston’s half was number three and we’re number three, number three at the five, I would say number four, you know, you’re, you’re talking about, the Pacific Northwest, right. And Tacoma, Seattle Tacoma, Virginia. And they’re kind of in that, that battle knit, they would probably be a little, little bit, probably about 60% of the size of the GPA.

Griff Lynch (25:27):

Right. And then drop off from yeah. It’s, it is, the Charleston will be about half, so yeah. Those, and then it goes down from there, you know, so yeah, those are the kind of, but you look at the four corners, right. So you’ve got Southwest, Northeast, Southeast, Northwest would be kind of the top four locations for handling freight, container freight, and Houston. I, I should have said Houston’s in there as well. Uh, so yeah, that’s just container freight and not total tonnage, because obviously there’s a lot of break bulk ports and ports handling bulk and down in Texas. And, um, you know, things like this, or that might be larger in tonnage than that.

Page Siplon (26:09):

Well, from what I remember, I mean, and just to build on that a little bit, I mean the non-containerized stuff you guys do is nothing to sneeze at either. Right? Automobiles. Yeah. We’ve got

Griff Lynch (26:19):

The second largest. Let me say this. We go back and forth between second and third largest auto port between Jacksonville and, uh, really Brunswick, uh, we’ll handle over 600,000 automobiles this year and some of the top brands, great stuff in Kia. Right. Being a Georgia company, Mercedes, BMW, and Volvo. And so this goes on and on, but yeah. Great stuff.

Page Siplon (26:42):

Yeah. It’s pretty amazing. All the stuff you guys are into ,we’ll look Griff. I mean, we could probably go on for another couple hours talking about all this stuff you’ve done and are going to do and, you know, wish your team the best. I always like to end up with, you know, sort of what’s next. And you’ve already talked a lot about the future of what GPA looks like, but you know, you’re well, on your way on your journey, um, you’ve got to, you’ve got a bunch of journey left in. Yeah. Just looking at, just looking at you, right. And a lot of great stuff to do. Uh, but if you could go back in time and this, you know, the freight journey time machine, if you will, and go back to the Griff Lynch, who’s um, just getting out of high school, going into the maritime college up there in New York. What, what advice, or what would you tell the young Griff Lynch starting his career?

Griff Lynch (27:21):

You know, it’s, it’s an, it’s an interesting question. And I’m going to give credit to one of our board members who has said this. I won’t say his name. He might not want that, but it’s not my line, but I believe in it. And, and the, the line is this, enjoy the journey. And I can tell you for me personally, I can say, honestly, I didn’t always enjoy it in that I was worried about this or that. Not that I didn’t love what I did I did, but it was more about, you know, the concerns and the worries. And sometimes you just gotta be in the moment. And my, my daughter says this all the time. Cause I’m always thinking, you know, even with the family, what’s next, where are we going next? Right. Be where your feet are, enjoy what you’re doing do to the best of your ability. And, and um, and even in the most challenging times, just take it all in and know that in each thing we all know through adversity, we learn the most. Right. So yeah. There’s success and there’s learning. Yeah, exactly. So for sure.

Page Siplon (28:13):

And you know, the other sort of future question, if you were giving advice to the next generation, cause there’s a lot of folks, you know, we, we struggle as an industry trucking in particular, uh, to find that next generation of folks that come into our, into our industry. What if you were going to give the sales pitch, if you’re going to be the Robert Morris right. Of trying to sell and brand, you know, what our industry does, what, what would you say would be the most exciting or rewarding part of our, of our industry of freight?

Griff Lynch (28:38):

I know that technology is critically important as we move forward and embracing technology, but I would tell any young person coming into industry is, you know, always be thinking about people at the end of the day, it’s still freight, doesn’t have a personality, people do. Okay. And there are people it’s like, I, when I, when I started, you know, it was a big, there was a big, um, awakening for me in my career. When I went from operations, into sales and operations, we were looking at just efficiency, get the containers on the ship, get the cargo on. And, and sometimes if it made sense, dollars and cents wise, we cut the cargo. Right. I never really had to deal with the customer on the other side when that happened and I was much younger then. But, but once I got to be on the other side, the liner side, and so more about the customer, learn more about them.

Griff Lynch (29:27):

I think it was really important for me to learn and recognize that there are people making decisions about, and this freight by the way, is critical to their business and them running their business. And sometimes I think we can lose sight that because we’re looking at a steel box or we’re looking at a wire cable, right. So just know that, that, I think for young people, it’s really important to understand how the decisions, what the decisions you make, how that impacts downstream a customer of yours. And, um, and we’re still doing that every day today. And so there’s businesses been about people it’s about servicing customers and making sure we can get the product on the store shelves at the end of the day. And that’s what people rely on us for. And so you need to understand that and, and enjoy and embrace it and make sure you’re always talking and learning that never stops. Right.

Page Siplon (30:16):

That’s great advice, Greg. Thanks. It was great again. Great to see you again, look forward to seeing you soon in person, um, and wish your team continued success. As you said, we’re all counting on you here in the freight industry to keep, uh, keep building and going and creating all that infrastructure that’s doing has such an impact on not just Georgia, but the whole, the whole nation. Um, if not just the east coast, for sure.

Griff Lynch (30:38):

Thanks, Page.

Page Siplon (30:39):

It’d be again, a great, great to have you. We could go on forever. Griff. How could our audience learn more about GPA or connect with your team? If they’re interested in learning more about maybe working for the GPA.

Griff Lynch (30:51):

What I would do is encourage you to go on our website, GAports.com. Uh, we also have Facebook and we’ve on social media as well. We are posting jobs there. We have a whole human resources section and just daily updates and what’s happening in our world. So we’d love for you to check that out and, and, and you can always look us up and call us if you have any questions. And if you’re in the area and you want a tour and you’re in the business, we, we love to provide those as well. Really educate folks on what’s happening here in Savannah and Brunswick.

Page Siplon (31:19):

Yeah, definitely take Griff up on that. It’s a sight to be seen if you’ve they say, if you’ve seen one port you’ve seen one port, and if you can only see one, you should go see Savannah. That will wrap up another episode here of The Freight Insider. If you like today’s episode, make sure to subscribe. So you won’t miss the next episode with great executives on their journey. Like Griff Lynch, the executive director of the Georgia ports authority. Thank you again for joining us and remember to enjoy your own freight journey. It can be a long one, but it’s exciting. Thank you.

Intro/Outro (31:48):

Thanks for being a part of our supply chain. Now, community check out all of our programming@supplychainnow.com and make sure you subscribe to supply chain. Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain Now.