Supply Chain Now
Episode 1282

Analytics and AI are key to transforming demand planning. If we are not able to notice fluctuations early on and react to them through the help of machine learning models, then downstream that effect is two-times worse.

-Roshan Shah

Episode Summary

This episode of Supply Chain Now dives into how Georgia-Pacific, a nearly 100-year-old company, embraces digital transformation. Listen in as hosts Scott Luton and Kevin L. Jackson welcome Roshan Shah, VP of Applied AI and Products at Georgia-Pacific, to discuss how they use machine learning and artificial intelligence to improve decision-making, reduce waste, and make their operations more sustainable.

Join us for this captivating conversation as Scott, Kevin, and Roshan highlight the importance of human-AI collaboration, how technology can empower people, not replace them, and also share valuable insights on leadership and navigating change management within a large organization.

Episode Transcript

Narrator [00:00:04]:

Welcome to Supply Chain Now. The voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.


Scott W. Luton [00:00:32]:

Hey, hey. Good morning, good afternoon, good evening, wherever you may be. Scott Lewton and the one only, Kevin L. Jackson here with you on Supply Chain Now. Welcome to Today’s show. Kevin, how you doing?


Kevin Jackson [00:00:41]:

Hey, I’m doing well. We just had another thunderstorm come through here in northern Virginia. That’s four days in a row. Right on time.


Scott W. Luton [00:00:51]:

I tell you what. Hey, welcome to May and June and weather across, it’s been something else. That’s right. Summer is. It’s hard to believe Summer’s already here, but you know, all that. Hey, Kevin, today we got a great show teed up. We’re going to be talking with a business leader that’s helping to lead digital transformation at a company that was founded almost 100 years ago in Augusta, Georgia. A company that offers a wide portfolio of products all powering its growth across some 150 plus locations all around the world.


Scott W. Luton [00:01:21]:

Stay tuned for an informative, enlightening and entertaining conversation. Kevin, should be good one, huh?


Kevin Jackson [00:01:27]:

Oh, yeah, absolutely. Think about the change that company, over 100 years old, have to deal with. Talk about change management.


Scott W. Luton [00:01:37]:

Kevin, I’m going to introduce our distinguished guests here today. Looking forward to learning from Roshan Shah, Vice President of Applied AI and Products at Georgia Pacific, where he’s worked for almost seven years. Now, in this role, he’s responsible for helping the organization create value through data and artificial intelligence. He’s got a background in applying machine learning across various industries over the last 15 years, and he brings all of that wealth of experience to his position here. Now, previously, Roshan spent several years working at CSX Transportation in the railroad industry. That’s a fascinating chapter of his journey. He also holds a bachelor’s degree in statistics from the University of Florida. Go, Gators.


Scott W. Luton [00:02:17]:

And an MBA from Duke University. Home to Blue Devils. Roshan, welcome, welcome. Great to see you here today.


Roshan Shah [00:02:23]:

Thanks, Scott. Thanks for having me here.


Kevin Jackson [00:02:25]:

I literally love your title. Applied AI. No theoretical stuff here. I’m making it work.


Roshan Shah [00:02:32]:

That’s right.


Scott W. Luton [00:02:33]:

No time for lip service. Right. But acting out. And we’re going to be getting into some of that today. Hey, before we get into a lot of all things AI and digital transformation, I got a couple of quick questions for you, Roshan. I got to start with collegiately. With collegiate sports. Do your allegiances lie with the Gators or do they lie with the Blue Devils?


Roshan Shah [00:02:54]:

That’s a hot topic in my household. You know, with the SEC and s acc. Part of family’s kind of coming together, but I stick with my Florida Gators.


Scott W. Luton [00:03:01]:

And then secondly, Kevin, we did a little due diligence, little homework on Roshan. And we have come to uncover that when he is not. So when he’s not doing big things across GP with digital transformation and when he’s not fathering his two kids, which I think are really young, under. Under four years old, I believe he likes to golf and woodwork. So, Kevin, question for Roshan. And then we’ll come to you, maybe, Roshan, what’s been one of your proudest accomplishments here recently? When it comes to golfing or woodworking.


Roshan Shah [00:03:34]:

That’S a tough one in the sense that there’s a lot of efforts in play. I’m not entirely sure that there’s a lot of results, but if I had to pick one, I would say, you know, a couple years ago, we had to take a couple of trees down in our backyard and there were white oak trees. So we took them down and we kind of let it dry. I actually took it to a kiln. And long story short, I ended up building a kind of a kitchen table out of the trees in the backyard.


Kevin Jackson [00:04:00]:

Oh, wow.


Roshan Shah [00:04:00]:

So that’s the. Yeah, and that’s the table that, you know, we kind of break bread on. Right. With my family and kids kind of jump on it. There’s generally things spilled, crayons, everything. And the table’s kind of held up for about 18 months. So pretty, though. Yeah.


Roshan Shah [00:04:14]:

So it’s just kind of seeing that life cycle, you know, off something go from my backyard and spending about six months worth of kind of time working on it and then a family get to enjoy it. It’s pretty awesome to see all that.


Scott W. Luton [00:04:27]:

Oh, Rosha and I love the character that your experiences at your table has enjoyed over the last 18 months. We have a very similar story in our family with my father in law, Fred Mitteke built us a table we’ve been eating on, breaking bread on for years now. So that really relates to our experience as well. Kevin. So wood woodworking, golfing, the how Roshan built the table that he and his family break bread on. What stood out to you? There’s.


Kevin Jackson [00:04:53]:

Well, first of all, that’s impressive, building that table because the high point of my woodworking experience is pine wood dairy cars with my son, like over 30 years ago. So I’m not a woodworker, so I’m going to sit with your golf because I also had great fun in golfing with both of my sons who are golfers. I’m just out there to go pick up the balls out of the woods.


Scott W. Luton [00:05:21]:

And have a few adult beverages if you’re in my office. Love that. Kevin. We got a lot to get into here today. Roshan and Kevin, a ton of stuff. Context is so important. We can’t get enough context in this world. And that’s where I want to start.


Scott W. Luton [00:05:35]:

For the handful of viewers out there across our global audience that may be unfamiliar with Georgia Pacific, tell us a little more about the company, including any details that you can around the supply chain, organization or footprint.


Roshan Shah [00:05:47]:

So, I mean, Georgia Pacific, privately owned company, a subsidiary of Koch Industries, primarily three distinct businesses that form Georgia Pacific. I think you mentioned early on it’s an organization that’s been around for a couple of decades now. And throughout time, we worked on creating value for the communities that we operate in and thereby earn an ability to coexist in that regard. You’ll see quite a few brands that are part of the Georgia Pacific family that are actually in everyday households. Right. So if you consider the fact that there’s about 65% of the american households that consume something coming out of our organization and there is 40% of our products. Right. Or 40% of the products that we make there in us businesses.


Roshan Shah [00:06:35]:

So it’s a household name, I think. And part of that you’d recognize. Brawny. Right. That’s the paper towel that you buy. Or Dixie quilted northern. Right. So those are some of our brands.


Roshan Shah [00:06:47]:

Angelsoft. Those are some of the retail brands. And we also have a lot of presence in private label side of the world in the CPG space. And if you think about our second business unit being building products, this is where you have gypsum wallboard. You’d also see a lot of plywood, lumber. OSB. Similarly, if you go over to our third business unit, packaging and cellulose, this is where you’d have a lot of the. The fluff pulp that goes into materials that end up soaking things.


Roshan Shah [00:07:13]:

Right. So whether that be family hygiene products or like diapers, container board, this is where we make the paper that goes into making boxes that you know. So if you buy something on, say, Amazon, for example, and when something shows up in that brown box, we make a lot of the paper that goes into making that box and the box itself, along with a whole host of products. But so long way of saying, you know, privately owned company, been around for quite some time. And we exist in quite a few households that you may or may not recognize. But you know, it’s certainly an household brand.


Scott W. Luton [00:07:47]:

I love that. And Kevin, I’ll tell you, I’ve got three kids of my own and I go through so much brawny because all they do is make mess and they’re home for the summer these days. We got stuff spilled all over our table, everywhere. So I’m a big consumer, a big customer of GP, at least one of your divisions. There’s Kevin, as you kind of heard him unpack, especially the CPG, the construction, packaging divisions. What comes to your mind there?


Kevin Jackson [00:08:12]:

Well, it really comes to the top of my mind is the contact with the consumer, right. I mean, their product are in the household, in every part of the household and touch every part of your body. Talk about being close, right. And you don’t even know where it comes from. It starts your huge part about why 65% of american households really, I mean, wow.


Scott W. Luton [00:08:42]:

To your point, Kevin, although globally, consumers learned a ton more about global supply chain and manufacturing and other different aspects that go into industry since the pandemic, we got a lot more to go to your point, because I think all of us, even if we’ve been an industry, don’t appreciate where things come from that we interact with or use every single day. So that’s a great point.


Kevin Jackson [00:09:05]:

Yeah, I know we’re going to talk more about this, but it’s also important to recognize that this company is a part of the global sustainability movement and they bear a big role.


Scott W. Luton [00:09:19]:

We’re going to be talking it in the second half of today’s conversation, including some outcomes that Roshan and his team are driving. But let’s do this again, more context. So, Roshan, let’s learn a little bit more about your role and what your team does as you’re powering gains and efficiencies and digital transformation across the enterprise.


Roshan Shah [00:09:36]:

Sure, in my role, I wear a couple of hats, but I have the privilege of working with some of the smartest group of folks that I’ve ever worked with. And these folks look at a lot of the data that our manufacturing plants produce, that our businesses produce. And we look for patterns, anomalies, things that we can analyze at large volume, at large scale that primarily helps us produce things cheaper, faster, easier, have less impact on the environment. And we do that through a very large scale. So on a day to day basis, we analyze about 2 trillion records of data that gets generated from about half a million sensors that are constantly sending us data. Now we apply machine learning models, artificial intelligence on top of that data to figure out what’s wrong, when is it going to go bad, how much time do we have and what should we do about it? And through collaboration with the engineering team, through the teams that we have, our corporate headquarters teams and at the facilities, of course, most importantly, working across the board to look at the output of that model and bring in the human element of, well, what should we do about it? And taking a risk based approach to figuring out what should we do so we can have the least amount of downtime, least amount of waste in the most optimal production quality and quantity as we can, given the kind of market conditions. And that’s at a high level kind of my role in helping make that successful. And we, as I mentioned, quite heavy reliance on data and knowledge that we can gain through the use of large language models and a lot of human element to this.


Scott W. Luton [00:11:14]:

Love that. So, Kevin, going back to the first part of Roshan’s response, there 2 trillion records from half a million sensors. And I think that was daily analysis. Roshan, if I got that right. So, you know, when I think about technology and human factor and how they compare each other, when I was an air force, Kevin, part of my role 20 some odd years ago was reviewing records, right? Looking for data integrity as we were performing a variety of actions on the fleet, right? So a good day for me was probably a couple hundred, as I recall, back as long time ago was probably a couple hundred records, right? As I had my to. I was going through my red pencil, a couple hundred records. And it just, it springs to mind as. And listen to Roshan explain that how we have to.


Scott W. Luton [00:12:03]:

It’s not even an option. We got to lean into innovative technology so we can get a lot more done every single day. 2 trillion records from half a million sensors. Your thoughts there, Kevin?


Kevin Jackson [00:12:14]:

The thing that really jumped out at me was they have to leverage the machine learning models and artificial intelligence to manage and review all of these records and more importantly, make important decisions based upon the marketplace, the goals of the organization and what the customers want. That’s 65% the marketplace. And I wonder, how do you do that? Because one of the key aspects of any business is governance. For a long time, companies have been trying to deal with governance of data, just the data by itself. But now you’re putting another layer on top of that, which is prep to not just governing and managing the data, but managing and the governance of the machine learning models and the artificial intelligence models. That you’re using to glean insight from that data. So how do you do that? You know, how do you apply this governance to this advanced technology?


Roshan Shah [00:13:34]:

And that’s a really good question, Kevin. You know, it’s a challenge, right? But the rewards worth the risk, right? Let me come at it this way. What we’ve noticed over the last five years that we’ve kind of been, you know, working in this area is when we are able to consume these massive amounts of data, apply models, and then put the output of the models in front of people. Right? Because I mean, at the end of the day, it’s all about how do you help somebody make a better decision? And when folks are able to make better decisions, that impacts them personally and professionally. I think there is a level of connectivity, a level of ownership that folks feel. So consider this. If you have a failure in the middle of the night while a plant is running, you might get a phone call or you might be repairing something that is kind of dark. It’s a little dangerous, right? But through the lens of data, AI and humans being in the loop there, if we are able to help avoid an unplanned event in the middle of the night that doesn’t require somebody to go and take an unnecessary risk, rather, then that kind of humanizes things, that drives adoption.


Roshan Shah [00:14:42]:

And that’s been something that we’ve noticed occurring consistently over the last couple of years. I can share that. If I looked back five years ago where our unplanned events were to where we are today, I mean, we have 30% less, at least less unflight events that we used to. So that comes through the lens of data and AI and helping our colleagues in the facilities appropriately assume the right risk. Then second piece to your question around the governance side of things. At the end of the day, we’re applying data and model against sensor data, right? So if you think about, there’s math that learns from it and there’s always somebody at the end of it to look at their output of that model and then do something with it. So governance is kind of inherently baked into that where people with good intentions and principal entrepreneurs, they’re going to make the right decisions, that they kind of demonstrate that over time. And what we’ve noticed is the output of these models, these data that, you know, facts that these things show that when folks are able to consume that it impacts them positively.


Roshan Shah [00:15:45]:

I think there is a large sense of ownership and pride in doing the right thing with what the model was doing. So very long winded way of saying kind of that governance is distributed in that regard to the end users, and it’s embedded in how they consume the output of things. And it’s been quite privileged from my standpoint to be able to see that organic and that natural adoption of the output. And that kind of. That governance just kind of gets baked in, so to speak.


Kevin Jackson [00:16:10]:

Wow, really like what you’re saying there. The machine learning models and the artificial intelligence is actually benefiting the humans not only in making things safer, but improving their work environment and improving their productivity. So they’re working together. It’s not this. No AI is going to take my job away. No AI is enhancing your job. You’re using humans for what they’re good for, and that’s their brain, their thinking, their fourth thing, their decision.


Roshan Shah [00:16:50]:

Absolutely. I’ll give you one example. Just in the last couple of days, I’ve been part of two phone calls where consumers of the output of these models, they picked up the phone and called us and said, hey, you guys missed x, Y and Z. And what’s really interesting is the things that we missed. And these folks are not bringing that to us through the lens of, well, you guys are not worth anything and you’re missing all these, but they’re kind of giving us this feedback that says, hey, you missed this. Can you go and tweak your model so we don’t miss it next time and we can all be in the same page? It’s just that level of ownership, like, we’re not pushing it, it kind of folks are pulling on it. That to me, sends a message that when folks know that this is kind of AI, there are a lot of folks who want to participate in it, want to own it and drive that for everybody’s betterment versus, to your point, purely looking at it as a threat.


Scott W. Luton [00:17:39]:

It’s many things, as I’m hearing Roshan describe it. But Kevin, I think you were alluding to kind of my main thought is the profound impact that Roshan and his team are having on the business is from decision making to the 30% less unplanned events. I can just hear friction and disruption coming out of the enterprise. But what’s most important to me, which is what you centered your response around, Russian, and that’s the quality of life for your team members and enabling them to find more success next go round and having their back to do that, that is a beautiful application of technology. So you’ve made our day here today, Roshan. Okay. I wish we had a couple more hours with you today, but I want to move along to a very specific area of impact on the business that you’re seeing, especially given some of your previous experience in demand planning. And then we’re going to get into some of the bigger picture key pillars of overall digital transformation at the organization.


Scott W. Luton [00:18:33]:

So let’s start with you spent at least a chapter of your journey involved in demand planning. How do you see analytics and AI transforming that long running component of global supply chain? Roshan?


Roshan Shah [00:18:46]:

You know, I think it’s key to it. From my seat on the bus, what I notice is there’s a lot of fluctuations, right. Whether that be from geopolitical standpoint, whether that be from weather standpoint, there’s a lot of fluctuations that if we are not able to notice that early on and react to it right as quickly as we can through the help of machine learning models, et cetera, then downstream that effect, by the time it reaches to the end consumers, it’s two x worse. Whether that comes through the lens of, well, there’s not enough products for everybody not in the right place, costs are going kind of out of control and all kinds of things. So it is extraordinarily important for us. We recognize the value in being able to make demand planning as predictable as possible. Now, that’s kind of easier said than done, of course, but we recognize that’s a very integral component of what we as an organization need to be good at.


Scott W. Luton [00:19:44]:

Yeah, and I bet a lot of gains there, too. You’re being pretty humble, but with all of what you’re analyzing every day and kind of feeding that like the Mississippi river into the demand planning processes, I can only imagine the gains you’ve made.


Kevin Jackson [00:19:57]:

Kevin, it really comes back to two way communication between the production line and the customers that are receiving those products. That sensitivity to, I guess, the butterfly effect across the manufacturing process, the value chain there. You’re right. If something small happens on the manufacturing floor, could be a big, huge impact to the end consumer. I really appreciate that attention to detail.


Scott W. Luton [00:20:30]:

Yeah, I’m with you. And I bet your response made me think of Kevin something also, which you spoke about earlier today is my hunch is, even though Russian didn’t say it directly, is that they’re able to be more customer centric and be able to listen to a lot more feedback and act on it based on how theyre leveraging technology here.


Kevin Jackson [00:20:48]:

Right. Right.


Scott W. Luton [00:20:49]:

All right, so lets go broader, Roshan and Kevin, when you think of the overall digital transformation strategy at Georgia Pacific, what are some of the key pillars? Roshan, you can share with us we.


Roshan Shah [00:21:00]:

Think of problems to be solved through the lens of transformation, right, ones that are not just from a profitability standpoint, but also we have the privilege of operating in the communities that we do, kind of bringing value to our customers. So we’ve got to think through the lens of what do they care about, right. And working back from that, whether that be from a value standpoint of on time, you know, in full, or whether that be through the lens of predictable outcome. As you know, we talked about, when I work back from those problems, the things that we care about is reducing our unplanned events, right. Helping our operators and kind of our colleagues in facilities have access to as updated and easy information as possible. This is where generative AI comes in quite heavily. A big priority for us is operating safely. I’ll give you a couple of examples.


Roshan Shah [00:21:55]:

In that regard, we’re working pretty hard to take all of the sensor data and all the data that we can get from machines that IoT sensor data to be able to apply machine learning model site and say, hey, are some of those trending in the wrong direction that would inherently expose somebody to an unnecessary risk. Right. So say if a temperature is going in a direction that we don’t want it to, we have the ability to see that and we do our level best to be able to predict that and then get ahead of that before it becomes something that somebody has to react to in a unsafe manner. Right. So those are kind of the use cases that we’re working on. As we think about that, it necessitates that we have a flexible and a cost efficient cloud strategy. This is where we partner very heavily with AWS. We also need to be able to compile all of that data into environment that we can easily manipulate.


Roshan Shah [00:22:52]:

This is where, again, AWS comes in very heavily with elastic cloud computing and other services that we get from these cloud providers. But all of that is like the data, the cloud, the computing, all of that are technology. But that has to come through the lens of, well, how is that improving? Making it easier for our teammates to be able to do something easier. Right. That’s where it really has to come to. Otherwise, transformation for transformation sake. If it’s not improving somebody’s life, then a, there is relatively less adoption, but b, I mean, whats the point? So we look at it through the lens of making it easier, faster, less waste. And thats been kind of our big priority and goal.


Scott W. Luton [00:23:34]:

I love it. Roshan. Kevin, ill give you a chance to respond to his answer there first.


Kevin Jackson [00:23:39]:

Yeah. So the way you brought in AWS as your partner in managing data. I think its critical, its important because its only through the use of cloud based technologies can you efficiently analyze all the data that comes from the sensors so that you can improve your own business processes. But at another level, maybe a more important level, Georgia Pacific is really a steward of our natural resources, you know, global natural resources, and you’re using the power of data, the power of the cloud to champion the preservation, efficient use of our natural resources. That link is actually not highlighted in a lot of arenas.


Scott W. Luton [00:24:39]:

Well said. And Kevin, I’m not sure if your nickname should be Mister Digital transformer or Mister Cloud, but we’ll debate that after today’s episode. Roshan, you know, you’ve kind of sprinkled in successes and real palpable outcomes from your digital transformation efforts at Georgia Pacific. From one of my favorites is what you were just talking about a second ago, applying in a predictive manner to lessen safety incidents and lessen non safe environments. I love that. Anything, you know, protecting the workforce, enabling and empowering the workforce. I love those applications. We talked about unplanned events.


Scott W. Luton [00:25:15]:

We’ve talked about decision making. Kevin touched on sustainability, which we’re going to touch on in a second. Anything else before we move on to maybe something that didn’t work out like you had it planned and maybe what you learned from that? Any other big success you want to highlight before we move forward? Rosh?


Roshan Shah [00:25:30]:

We’ve been fortunate that we work for a company that is leaning forward in terms of transforming, you know, thinking about the application of technology to help improve lives. I personally think I’m quite fortunate to have had that luxury in that regard. I could probably talk a couple different ones where it’s worked out pretty well for us. The one that I think that I’m pretty excited about as we dive into this new world of generative AI. Now, of course, that’s all the buzz these days and there’s a lot of hype around that for sure. But where I think we’ve been able to apply that, it’s early, but we’ve been able to apply our data, the documents, the numbers, the pictures, all what have you, in a manner that before a machine operator knows to ask a question, we’re able to predict what’s occurring on that machine and then be able to not just call an operator and say, hey, you got this problem. I think the last thing the operator needs to know is that, you know, they got 51 problems and now there’s a 52nd for us, the effort has been, how do we combine our data and all and power generative AI and everything and then be able to surface to this operator, right, or subject matter expert that says, hey, it seems that sensors are telling me this is a problem based on the generative AI output. I believe the causes and the solutions could be this.


Roshan Shah [00:26:54]:

And packaging all of that information along with the pictures and videos and just making it really easy for an operator to recognize this problem is about to incur. You may want to consider doing XYZ. Historically, someone else tried ABC and there’s a high probability that will work. In other words, you’ve kind of given somebody a lead time to react versus just reacting to a stimulus. I think that’s something that we’re pretty excited about and that’s we’re going to keep working on that to see how we can improve that.


Scott W. Luton [00:27:24]:

Love it. RoSHan and Kevin, for get your response. I love the cultural wind there because those operators, as folks out in the plant see you as allies. They don’t see you as looking over their shoulder. They see you as allies to help make them more successful every day and safer every day and give them a heightened quality of life. Kevin, what’d you hear there?


Kevin Jackson [00:27:44]:

What they make it an important aspect, packaging the data so that it is consumable by everyone that’s responsible. You know, don’t give me a huge spreadsheet with numbers that I have to manipulate. Give me a picture that I can see what’s happening, you know, relate it, make it relevant to what I do every day. So I think that’s important. And that also is part of the culture of the organization. I always say digital transformation is really more about communications and being able to communicate the value and insights of data to everyone that data touches. And I love how you are focused on that communication.


Scott W. Luton [00:28:39]:

Well said, Kevin. Well said, sir. Roshan, we’ve spoken a lot. The gains you all have made, we got to keep it real because my hunch is y’all value experimentation and every experiment doesn’t exactly work out like you had planned. That’s good, because we learn from those opportunities. Right? Is there anything you can share related to something that maybe didn’t work like you hoped it had and any lessons you applied from it?


Roshan Shah [00:29:06]:

Absolutely. And to be honest, that list is fairly long. Of all the mistakes, I’m not sure if we could even count them this point, to be honest with you. But there’s a theme early on as we jumped into this, is whenever we’ve had this notion of, oh, well, we have this opportunity, we’re going to go chase and we’re going to go into this with this grand plan of like, oh, we’re going to do this, this, and this. We end up recognizing that while we might have had success in the first step, the second thing, we just didn’t even consider our plan. And I’ll give you one very succinct example. So without naming any specific technology, we bought some technologies that we’re going to going to go apply and we did only to recognize that we made this all about technology without really connecting to, okay, well, how is the workflow coming together? How is somebody at the end of the value chain? How do they react with it? How do they connect with it? How is it impacting them? It’s so differently. I think we inadvertently were chasing technology for technology sake versus thinking about, okay, well, how is that changing and impacting somebody’s life? I think we all kind of intuitively know that is a.


Roshan Shah [00:30:11]:

We shouldn’t do that. That’s kind of silly. But I think it’s easy to get bogged down into the flow of things and we end up chasing technologies only to realize that technology, believe it or not, guys, is the easier part of the equation.


Kevin Jackson [00:30:24]:



Roshan Shah [00:30:24]:

The harder part of the equation is, okay, well, how does it get adopted? How is it impacting change process? How is it that somebody use it, wants to use it and pulling on it, so it’s focusing on those elements. Starting small, kind of experimental discovery versus grand plan. Right. That’s a bit of a mantra we’ve held. And it’s. Although we might have known that, we’ve heard that it’s taken a few stub toes for us to kind of embed that into our practice. And we still make some of those mistakes. But that’s been.


Roshan Shah [00:30:53]:

That’s probably been the largest theme I would share.


Scott W. Luton [00:30:56]:

Love it. Roshan, you know, I would just add, before I get Kevin’s response, I would submit to you that we’ve all chased technology for technology’s sake. But the differentiator are those that are aware of when they’ve made that mistake and those that are fooling themselves that they haven’t made that mistake. So I appreciate how you’ve been on, you know, very transparent with us because we’ve all done it. Kevin, your thoughts there.


Kevin Jackson [00:31:18]:

Fail fast, right? That’s the whole idea. If you fail fast, then you learn even faster. So it’s really important. And that, once again, part of the culture. And when you do digital transformation, don’t forget to bring the humans along.


Scott W. Luton [00:31:37]:

That’s right. That is right. Fail fast and know why you failed. Right.


Roshan Shah [00:31:43]:



Scott W. Luton [00:31:43]:

Knowing that is so, so powerful. Okay, so we have touched on this a little bit, but I really want to get you, Roshan, to kind of address it more in full here, at least with some examples, maybe. How do you see artificial intelligence in particular impacting a couple areas here? Let’s start with sustainability gains, whether it’s at GP or what you see out in the market, how do you see AI advancing real outcomes there?


Roshan Shah [00:32:08]:

We have a couple of examples from our own work, of course. But I think in general, the notion that adopting and applying AI is optional, I think my personal opinion, that’s flawed. Whether you do it or your competitor does it or somebody else does it, whoever adopts it is able to do all the right things with it is going to lead the way. The question is, do we want to be a laggard in that equation, or do we want to be experimenting and learning? Because the notion that you could just download this AI, AI is not so much as an app you download. Right. You kind of have to embed that into your practice. The saying that we kind of have is digital transformation is less about the technology, and it’s about changing the hearts and mind, and that takes time. Right.


Roshan Shah [00:33:00]:

So in that regard, I think AI is going to continue playing a pretty significant role, and it already has for us. And I can give you a couple of examples.


Scott W. Luton [00:33:09]:



Roshan Shah [00:33:10]:

So if you consider waste, we consume raw materials and we produce finished goods, but in that process, if we are not careful, we can inadvertently create a lot of waste. What weve been able to do through the lens of machine learning models and computer vision, and empowering our operators, our colleagues, to make better decisions, we can see things that would lead us to have more waste. We are able to see that machine learning models flag us. We can quickly analyze, well, what is it trying to tell us? How do you translate that anomalous output from a model to, oh, well, this is what it’s trying to tell me. And then you can implement that change almost in real time. To be able to avoid waste, that’s pretty powerful. You could think of that through the lens of sustainability. Right.


Roshan Shah [00:33:57]:

If we’re able to reduce waste, we consume less natural resources, we’re able to pass off cost savings to our consumers. So there’s a lot of value to be had from leveraging AI to help make better decisions completely free.


Scott W. Luton [00:34:10]:

And I would just add waste in all of its forms. I know you kind of focus your example around product waste or tangible waste, but I think it wasted time, wasted talented motion.


Roshan Shah [00:34:19]:



Scott W. Luton [00:34:20]:

And how you’re gaining from all of that, including the type of waste that is by reducing it, is better for the planet. Kevin, your thoughts on some of the sustainability gains they’re empowering there?


Kevin Jackson [00:34:29]:

Yeah, I mean, sustainability actually helps you in many different ways. Less consumption of raw material, more product at the end of the manufacturing line, less resources that you have to leverage or use or expand in the production of product. So this insight that the machine learning models provide and artificial intelligence provide and that humans implement it, is critical to reaching sustainability goals. Net zero carbon and improving our entire environment.


Scott W. Luton [00:35:16]:

That’s right. That’s right. Meeting the demand of the markets, the consumers, the whole ecosystem. And I appreciate what both of you all spoke to there. Russian, I was going to ask you this question, and looking back, you’ve baked in, I think, an element of this to almost all of your responses. So I’m fearful of asking. It might sound redundant, but give you a chance to dot an I across the t in case there’s something that you haven’t mentioned that you want to. So, you know, it feels like to me that core to your approach as a leader and core to the approach of your digital transformation strategy at GP, humans are in the middle of that.


Scott W. Luton [00:35:52]:

They’re in the middle, and that’s the north star. So when you think of how AI empowers a human factor beyond all that you’ve already shared, is there anything else you want to add that’s really important that maybe we haven’t mentioned here today.


Roshan Shah [00:36:06]:

Maybe worth just double clicking on it? Is the fact that is AI here to kind of replace people and what, you know, our colleagues do, or is it here to augment, and I think I firmly believe it is here to augment what we do and make it easier. So it’s kind of the simplistic analogy, but if you consider the seat belts in your car or the fact that we have power brakes, right, they’re not just purely mechanical, there’s, you know, like hydraulic and electricity, but help makes it easier for you to brake. Right. It’s kind of like that thought process where the decisions that we as people make, you know, every day with all the information coming at us at all times, we view AI as making it. So either a lot of the simpler decisions that we may not have to make, or the volume of decisions get simplified, or we have better information so we can make better long term decisions that, again, improve the. Improve our lives, improve the communities that we operate in. I think AI is here to augment that. And worst case scenario, it frees us up to do some higher value things when you have to go and you might spend ten minutes googling something, right? Or looking it up on the Internet.


Roshan Shah [00:37:22]:

Well, you could go to chat GPT and ask a question and even if it’s not perfect answer, it gives you three quarters of the answer within 5 seconds. Well, that’s made you more efficient so you can actually do something with that information versus just compiling all of that together. So it’s kind of like that. Again, back to this notion that AI is here to augment what we do. And I firmly believe that.


Scott W. Luton [00:37:43]:

Good stuff. Hey, Kevin, speaking in one of the things that Roshan mentioned, I’m searching on Google and I’m seeing their chat GPT like responses as it starts to experiment. It’s been kind of cool having used Google for what, for 25 years, it’s kind of cool to see what they’re doing there. Kevin, what you hear though, and in the bigger picture when it comes to, again, empowering the human factor and some of what Roshan describes as core to how he views it, especially in terms of augmentation. What’d you hear there? Kevin?


Kevin Jackson [00:38:15]:

If you get assigned attack many times you have to start at zero before you can get to the end. You know, start at the beginning in order to accomplish your goal. But artificial intelligence, it augments you. So you don’t have to start at the beginning. You know, you use AI so that you can start 25, 30, 50% into the task. You can get finished faster or you can use less resources like time to accomplish the task or deliver the results much faster. So it’s great for everything. While wouldn’t you use AI in your job to write a paper or to do research? You just become better as a human, right?


Scott W. Luton [00:39:08]:

We could all use a head start for sure, no matter if we’re in supply chain or other element of a global trade. Before we start to wrap with Roshan. And I really enjoyed your perspective and responses and examples and how you view the world. I really have enjoyed this conversation with Roshan. I got to go back, Kevin, to his automotive example because in this day and age here, living down in the metro Atlanta area where we’ve got 115 degree days right around the corner, I’m glad that technology, our vehicles has come to the point of modern air conditioning. Because back in the day when I first started driving, my air conditioning started with rolling something down. Y’all are y’all with me?


Kevin Jackson [00:39:50]:



Scott W. Luton [00:39:51]:

That’s right. Way before where we are now. All right. So let’s do this. Roshan, I want to talk leadership for a second. Right before we wrap, we’re going to make sure folks know how to connect with you here in just a second in case they want to talk shop or have you come in and speak their teams or you name it. So we have come, goodness gracious, a long way in the last few years. I think we’ve learned a ton.


Scott W. Luton [00:40:13]:

Not that we haven’t always learned, but these last few years, silver lining is, gosh, the powerful business, leadership and human lessons that we have all learned from going through the pandemic and coming out and seeing what’s sticking, fortunately and unfortunately, some of the things that aren’t sticking. So we have a short memory. But Roshan, as you think about that last few years, what’s one of the biggest lessons that you learned or maybe was reemphasized to you when it comes to real effective leadership?


Roshan Shah [00:40:43]:

The fact that it’s a privilege. Right. And you have to recognize that leadership, it’s easily misconstrued as position of authority or power. And you have to recognize you’re there to empower and help support the folks that you work with. And that kind of goes folks who organizationally would roll up under you or the folks that you roll up under. Right. I think it’s recognizing that it’s key. And again, in my own shoes, it’s early on, it’s easy to feel like you are in this position of power, that you have the ability to go do all of these things.


Roshan Shah [00:41:18]:

And you very quickly recognize that unless you have the ability to influence somebody for what they want to do and build that consensus, you can’t just, you know, go and do what you think you want to do versus leading the pack and part of the pack. Right. And that’s a privilege. That’s something you earn as we’ve gone through pandemic, coming out, working from home and all the turnover, etcetera. To me, that’s something that I’ve spent considerable amount of time thinking and practicing. And there are days that don’t always get it right. But that’s a consistent message for sure.


Scott W. Luton [00:41:48]:

I love it and it is a privilege. And I’ll just kind of contrast that here briefly. Kevin, you and I both spent time in the military where you had a very formal chain of command. That was a phrase I was trying to think of, but very formal, very strict. And Roshan, your response reminded me of some of the best people I worked for during the military that also viewed it not because of the stripes on their sleeve or the insignia on their collars that they were an officer, but because of how they viewed it as a privilege to lead the team that they were charged with. Kevin, your thoughts?


Kevin Jackson [00:42:19]:

Oh, yeah. Absolutely. It’s about being that servant leader. Right? Lift everyone up or around you. That upside down triangle vision. I love that. I love that.


Scott W. Luton [00:42:33]:

I agreed. All right, Roshan and Kevin, I knew this was going to become great conversation.


Kevin Jackson [00:42:38]:

This was fun.


Scott W. Luton [00:42:39]:

The pre show. I feel like I’ve gotten a bit of a certification learning from both of you all here today. A lot of good stuff. Hey, Roshan, for the folks out there listening that want to connect and learn more or compare notes, you name it, what’s the easiest way for folks to connect with you?


Roshan Shah [00:42:54]:

Probably the easiest one, I would say, is LinkedIn. Everybody’s kind of on it. It’s easy to interact, mostly free. Right? So I think that’s probably the preferred and easiest.


Scott W. Luton [00:43:02]:

Wonderful. Outstanding. Roshan Shah, Vice President of Applied AI. Applied AI, as Kevin put emphasis on and products. No doubt, no doubt. And I’m sure we’re just scraping the tip of the iceberg here today. But Roshan Shaw, Vice President of Applied AI and Products at Georgia Pacific. Thank you so much for being here, Roshan.


Roshan Shah [00:43:24]:

Thank you, guys. Appreciate the time and the conversation.


Scott W. Luton [00:43:26]:

You bet. But before we go, Kevin, before we go, we’ve got to make sure folks know how to connect with you and your popular series digital transformers, which folks can get wherever they get to promote podcast. How can folks connect with you, Kevin?


Kevin Jackson [00:43:39]:

Oh, yeah. You can always reach out to me on LinkedIn or on the x. Right? I’ve got a huge following on the x. You know, it looks like Instagram is really growing up there, so I like that. But the number one place is on digital Transformers, right? We put out a show periodically and we have a live stream the second Monday of every month. So join us on the stream on video transformers.


Scott W. Luton [00:44:11]:

That’s right. And you can find digital transformers wherever you get your podcast. There’s only one with the Kevin L. Jackson, so make sure you look at the right one.


Kevin Jackson [00:44:18]:

Thank you. Yes.


Scott W. Luton [00:44:19]:

All right, folks, what a great conversation here today. Hopefully you’ve enjoyed as much as we have. Once again, big thanks to our guest, Roshan Shaw with Georgia Pacific. Big thanks to Kevin. Always a pleasure. Knock out these episodes with you, Kevin.


Kevin Jackson [00:44:30]:

Yes, thank you very much.


Scott W. Luton [00:44:31]:

But most importantly, big thanks to our global audience out there. All of your support, all of your feedback as we go through this remarkable journey that we’re on. Appreciate. Keep it coming. It’s really helped us shape our programming. And we’ve got a big second half of the year. So here’s most importantly, you’ve got to take one thing, take one thing that Roshan or Kevin shared here today, put it into action, right? Your team will appreciate it. They’re ready to do business differently.


Scott W. Luton [00:44:59]:

And gosh, weren’t we all inspired by Roshan Shaw’s approach here today? But act on it. No more lip service, right? The owner selling you these not words. So with all that said on behalf of the entire team here at Supply Chain Now, Scott Ludon challenging you. Do good, give forward, be the change that’s needed. We’ll see you next time. Right back here at Supply Chain Now. Thanks, everybody.


Narrator [00:45:20]:

Thanks for being a part of our Supply Chain Now. Community, community. Check out all of our programming at and make sure you subscribe to Supply Chain Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter and Instagram. See you next time on Supply Chain Now.





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Featured Guests

Roshan Shah is the vice president of Applied AI and Products at Georgia-Pacific, where he has worked for almost seven years. In his role, he is responsible for helping the organization create value through data and artificial intelligence. With a background in applying machine learning across various industries over the last 15 years, Roshan brings a wealth of experience to his position. Prior to joining Georgia Pacific, Roshan worked at CSX Transportation. He holds a bachelor’s degree in Statistics from the University of Florida and an MBA from Duke University. Connect with Roshan on LinkedIn.


Scott W. Luton

Founder, CEO, & Host

Kevin L. Jackson

Host, Digital Transformers

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Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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