Logistics with Purpose
Episode 51

Biofuels are a solution right now, but looking to the future, I don't think they will be the only solution. There's a lot of new developments. You can see a lot of other types of renewable fuels. And I think the future is hybrids.

-Katarin Van Orshaegen

Episode Summary

Plenty of global companies have made big headlines with their bold carbon reduction commitments—but how much have logistics played into those goals? Luckily, transport is making its way into the carbon conversation as companies like GoodShipping help organizations replace fossil fuels with biofuel to create carbon insets, effectively reducing carbon emissions within the industry. Learn more about the most optimal way currently available to reduce emissions from a supply chain perspective as co-hosts Enrique and Monica chat with GoodShipping Commercial Lead Katarin Van Orshaegen about current challenges, the future of biofuel and more.

Episode Transcript

Intro/Outro (00:02):

Welcome to logistics with purpose presented by vector global logistics in partnership with supply chain. Now we spotlight and celebrate organizations who are dedicated to creating a positive impact. Join us for this behind the scenes glimpse of the origin stories, change making progress and future plans of organizations who are actively making a difference. Our goal isn’t just to entertain you, but to inspire you to go out and change the world. And now here’s today’s episode of logistics with purpose

Enrique Alvarez (00:34):

Good day, and welcome to another episode of supply chain now, and logistics with purpose. My name’s Enrique Alvarez, and I have an, an excellent, an excellent guest today. Uh, but before we introduce her, I would like to also introduce my co-host for the day Mon uh, Monica Roesch. How you doing Mon? Hi,

Monica Roesch (00:51):

A nice to be here. Doing great. How about you?

Enrique Alvarez (00:54):

I’m doing fantastic. It’s gonna, it’s a great week. Olympic games are on their way. And I think we have an amazing company that going to be talking about a very important topic and something that everyone should and, uh, need to pay attention to. Cause in my opinion, that would be the, the, uh, future of our industry and the future of the world, uh, as, as we know it. So, um, without further ado, actually, no one more thing before we actually introduce our guest is if you enjoy conversations like the one on that we’re gonna have today, please don’t forget to subscribe to logistics with purpose. And, uh, now let me introduce you to Kathleen van or cha commercial lead at good shipping. She has a very vast experience as a business developer marketing manager, and also started a master’s degree in global management that took place in three different countries. One of them in Europe, India, and the us, Kathleen, how are you doing? Welcome to the show.

Katarin Van Orshaegen (01:48):

Thanks and Monica for having me. I’m doing very well. The sun is shining in Amsterdam in February, so that’s a good day.

Enrique Alvarez (01:56):

That’s always a good day. Isn’t it?

Katarin Van Orshaegen (01:59):

Definitely today. Yeah. Thanks for inviting me. Happy to be here.

Monica Roesch (02:02):

Thanks a lot being here. We’re so excited for this. First of all, if you could share with us a couple of experiences you have while growing up, what was your child like?

Katarin Van Orshaegen (02:12):

Um, I was always a very active child. Uh, always, uh, dancing around very playful. Uh, always been quite social. Uh, my parents always used to say I would never stop talking, asking questions. Uh, and I think I kept that, that desire to always know with me the, the rest of my life. So yeah, active kid.

Enrique Alvarez (02:30):

Good. What’s something that inspires you. You talked a little bit about your parents. I mean, you mentioned that you were, you were born and raised in Amsterdam. Is that, is that correct? Is that accurate?

Katarin Van Orshaegen (02:40):

Uh, no. I was actually born and raised in Belgium. So country just next, uh, born in Antu and spent most of like my, uh, university years and early working career in G, uh, which is a beautiful city in Belgium must visit, uh, and actually decided to move to Amsterdam a year and a half ago. Um, really a desire to do something different. I wanted a new way of living new company, find something with purpose, uh, new place for me. So I moved to, and that’s where we’re now.

Enrique Alvarez (03:10):

That’s awesome. Well, and A’s a big, uh, port, very important logistics, as you know, like, did you have growing up like any idea that we were gonna end up in, in this industry? I mean, as you grew up in, in that city,

Katarin Van Orshaegen (03:23):

Uh, my mom always used to joke, like she still wants me to go back to Belgium stuff. She’s like, there’s a lot of jobs in the port of ANP, you know, uh, very clearly getting me to come back. So I’ve always had something with water, always lived in cities with water. Uh, and then even, yeah, like in New York as well, like all the water around me. I love it in Sweden. Yeah. I just love places with a lot of water.

Enrique Alvarez (03:43):

Is there something that inspired you when you were young to kind of, uh, that define your professional path and, and your career and where you are today?

Katarin Van Orshaegen (03:51):

Uh, I think definitely my, my godmother. Um, she’s been like a second, second mom to me, let’s say. And she was like the head of, uh, marketing. I talk about it, which was for me always, you know, like this big thing, uh, that I look up to, uh, and she definitely inspired me, like to be a strong woman in a leadership role, um, to yeah, dare to take it up and to climb the ladder or whatever you wanna call it and just find a company that works for you. Um, and then, yeah, for me, that’s just been trying to somehow be logistics and supply chain. I don’t know why cuz I come from a language background, But I somehow fell into this. Uh, and then yeah, just being like very green hearted, I just really wanted something with purpose and, and that’s what I’ve really found with your shipping, like purpose driven organization.

Monica Roesch (04:36):

That’s just awesome. And besides your gut mother, was there else, did you look up to like another mentor or someone that helped you in this path?

Katarin Van Orshaegen (04:47):

Um, I have always been a crazy fan of like laughy. Do I dunno if you know it, but it’s a really cool Entrea brand it’s super sustainable and it’s really, uh, against all norms. They’re super gender fluids. Um, they really, they do local sourcing and they’re really trying to break this barrier of what it means to be, uh, a woman actually, or man or a non-binary person wearing lingerie. Um, so people like that have, have always greatly inspired me. I met her once, which is really cool. Wow. Um, yeah, so that’s

Enrique Alvarez (05:17):

Mean, it sounds like you’ve been always been, uh, a big fan of, uh, renewable energy and green costs and saving the planet. Um, anything else that you wanna tell us about your, uh, upbringing and why you’re so connected to, I guess, nature?

Katarin Van Orshaegen (05:31):

Um, it, it’s funny actually, cuz I, I grew up with parents who were not that much connected with nature, but I think it’s also been my friends around me that took me camping. Um, when it was like, sorry, we’re gonna go camping and now I love it. And uh, it took me hiking and it took me to gatherings all over Italy and the mountains. Um, it kind of grew with me. It’s not like I was green from the start, but I think it’s something that came with the years. Um, and I’ve been more vocal about what I want, I think in the past I kind of just put it aside as my personal interests and today I felt like let’s combine work interests and personal interests. It doesn’t need to be separate. You can actually can’t make it work together.

Enrique Alvarez (06:11):

That seems like something, uh, not only very important for people’s success in my opinion, but it’s something that’s also gonna become. Uh, I wouldn’t call it a trend per se, but it is something important. I think that the new generations definitely have a better sense of, uh, what, uh, working for a purpose driven company really entails and they’re really seeking out those jobs.

Katarin Van Orshaegen (06:31):

Yeah. And it might be a thing of our generation let’s say. And I think our parents might just be like, oh, just we’re work don’t care. But I do think I’m a child of my generation in that sense, but PR proud of it. So why not?

Enrique Alvarez (06:44):

Well, that’s, that’s awesome and a very powerful message for anyone that’s currently listening to us. And of course we have a lot of, uh, younger, uh, people jumping into well younger, both, uh, uh, from an age standpoint and then at heart, but people that are jumping into logistics and are jumping into this industry and I think the industry’s ready to, to really change. Right. It’s one of those industries that have been around for forever. But tell us a bit more about your professional journey. Tell us a little bit more about your career. What did you study and uh, and then I’ll ask you a couple questions about your amazing probably uh, uh, master degree in three different continent.

Katarin Van Orshaegen (07:19):

Yeah, for sure. Um, so I’ve always been really into literature and growing up a crazy fan of the English language. Um, so I actually studied English and Swedish. Um, so I did that in Belgium and I also did, uh, I went to abroad to Sweden to yet boy, which is really cool. Um, and then I went in more of the cultural side of the things I went to work in a cultural institution as my internships and focus on that. Um, but the business element somehow always got my attention. Um, and this is what led me to do like an extra master’s degree in, in the global management that you say, cuz I, I don’t know. I just felt so privileged to be able to do it because it was in three different continents and three different business contexts. So you have the cultural aspect and the business aspect together and that’s what really yeah. Drove me to apply for this program. And that I was really happy that I got in

Enrique Alvarez (08:08):

That is, it sounds like an incredible experience. And um, two, a two part question for you. So how many languages do you actually speak?

Katarin Van Orshaegen (08:15):

Um, so I’m fluent in Dutch and English. Uh, my French is pretty decent for the bit rusty. Um, and my Swedish is, is also good, but not as good as when I was studying, but uh, I think it’s really on my list for this year to take it up again. Uh, and I did like a beginning of Norwegian, but because Norwegian and um, Swedish are so close, I started off in Norwegian and I ended my son in Swedish. So my teacher was not that happy with,

Enrique Alvarez (08:41):

Well sure. You’ll have plenty of time to, uh, catch up on your Norwegian in, uh, Swedish this year. And going back to, uh, when you, when you started your masters, um, three different continents, completely different from what I can tell, uh, could you tell us something about the, the main differences between those and then something that maybe you, you experienced that kind of continue if not changing, shaping who you, who you are and that kind of gave you that extra push to, to then go into the profession that you currently have?

Katarin Van Orshaegen (09:10):

Yeah, definitely. I think we started an was, was of course my home base, um, that it was a lot about like microeconomic elements, microeconomic elements, financial aspects to a bit more really economics economics. And that was a home base. Right. Um, but we had people from all over join, a lot of people from India, then some from Africa and the us and then other countries in Europe. So it was definitely a learning curve then how to work with other nationalities, like were like we were 20 people, right. You’re working together constantly. How do you deal with that? Um, and then when we went to India, we focused on a bit more of software elements, like the HR part, the human parts, uh, and also the social parts, uh, because India has quite a lot of social initiatives. People are really thinking of how can we help each other would do good for each other.

Katarin Van Orshaegen (09:57):

Um, which was a big contrast in going to New York, which was the most capitalistic part of my education. Um, but also really good. Like I had this crazy finance professor and he taught me so much about the value of money and investing and how you should do it and all these numbers, my brain, uh, yeah, I, I’m more for the words, less for the numbers, but uh, it definitely made me work for it. Um, yeah, I think I started that program thinking like, oh, I know quite a bit about the world. I’m still young, but I think I know how the world works every time again. I was like, I have no idea how the world works. I have no idea how other people work. Like it’s constantly surprised, amazed, challenged. Um, it definitely made me very humble as a person. Um, and yeah, wanting to know more and more and more about different cultures because yeah, the differences are just amazing, challenging though, as well, but amazing.

Monica Roesch (10:51):

And definitely it’s something that maybe took you to good shipping in the end because your purpose and trying to mix your personal life with your job as you were mentioning. So this is a very interesting and innovative industry and it’s changing the way we transport the cargo like a lot right now. So can you tell us what is exactly good shipping for the people that doesn’t know you yet?

Katarin Van Orshaegen (11:15):

Yeah, for sure. Um, so I could share is a decarbonization partner, uh, for reducing your emissions in transportation. Um, so that’s what the industry calls scope three emissions. So you’re indirect ambitions and it’s just people transporting goods all over the world. Um, like Ikea is one of our clients. They have their furniture going from Europe to us, let’s say, uh, but they don’t own specific votes that are good, strong, but they are the ones responsible for the CO2 emissions because, because of them, it’s going from point a to point B. And what we do is called, uh, a fuel switch. So we will calculate how much fuel is necessary to move it from a to B and then actually go from fossil fuel to biofuel. Uh, and that that’s really good because biofuel is made from waste and residue streams only. So that means it has to be a waste product and we then make it into oil. And then the result is that the, they get their CO2 emissions reduced, um, to go carbon neutral is if that what they want. And they know they’ve really had this impact on the energy transition because, because of them, there’s now biofuel in the system instead of fossil fuel, uh, which is still quite an innovative concept.

Enrique Alvarez (12:29):

So, and just to be clear about that last part that you mentioned, so you go from fossil fuel to biofuel and, uh, following the example that you mentioned with Ikea then are then the, uh, the vessels that they’re using then kind of going and tanking with a different fuel. Is that the case, or just basically just offsetting this in a, in a market or how, how does it actually work? Do you, I, I kind of picture like someone really tank like putting the extra fuel or the other fuel for the, to the vessels.

Katarin Van Orshaegen (12:56):

Exactly. It’s a bit of both. So if you would have to find every specific ship that has Ikea goods and then put a little bit of fuel in all of them, uh, we would actually be emitting more CO2, so that’s not what we’re doing, but what we do do is we, we bunker that’s like the term for it in ocean afraid we bunker the amount of fuel necessary for Ikea in one specific ship. So we are responsible for the biofuel for an actual bunkering of it, uh, and actually measuring of the CO2 reduction. Um, but it’s been done on a mass balance base and that’s actually the same as in the electricity industry or the CA cow industry or the cotton industry. So it’s just the most optimal way from supply chain perspective to reduce emissions.

Enrique Alvarez (13:41):

Makes sense. Well, and how, how did you end up, uh, working for such an interesting and kind of, uh, purpose driven company, like good shipping, tell us a little bit more about how you end up there and, and what are some of the challenges that you’re currently facing?

Katarin Van Orshaegen (13:54):

Uh, so yeah, like I think I mentioned in the beginning, so I was looking, I was at this pivoting moment, you know, right. The beginning of COVID everybody’s at home, you start thinking about where I am, where do I want go? Just a point that I realized, okay, I want change, course. I wanna take a new step in my personal. And, um, and I was looking at parts in the world and Amsterdam and Berlin really stood out. Uh, and then what really drew me to Amsterdam was that there’s just a lot of innovative companies here. Um, being green is a bit more bit easier in the Netherlands than in Belgium. I would say just because companies are a bit more used to it. Belgium companies definitely want to reduce carbon and really wanna go for it, but in the Netherlands, or let’s say Amsterdam, it’s, it’s so much more the norm already. Um, so I had a lot of companies that I could contact that I could reach out to. And yeah, when I found this one, I was like, okay, perfect. It’s like my supply chain background. And then it’s like super green. Um, but that’s how, kind of how I ended up here. Uh, and I must say my best friend also wanted to move to another place and was going to Amsterdam. So we definitely had an impact on each other.

Enrique Alvarez (15:09):


Katarin Van Orshaegen (15:09):

Yeah. So a bit personal or professional.

Monica Roesch (15:12):

Yeah. And what are some goals that you have for this year and for the future?

Katarin Van Orshaegen (15:16):

Uh, for me personal for the organization. Oh,

Monica Roesch (15:19):

Why not?

Katarin Van Orshaegen (15:22):

Uh, I, I think for me personal, um, I definitely wanna grow with the organization. Um, I think when we started, we were like these, um, like really rebel organization, like let’s change the industry. We’re the first let’s make a lot of noise. Um, and now we are maturing as an organization. I think that’s also for me an interesting step to mature with it. Um, now actually taking care of way larger clients, um, really trying to have a larger impact and skill, um, is definitely something I’m also still learning and I hope to grow with the organization. Um, so that’s a goal for this year.

Enrique Alvarez (15:56):

What are some of the, uh, the challenges I’m guessing that you also get, uh, I mean, I understand what you’re doing and I’m super passionate about this as well, but I also think, and respect people that might not be really a lot into, uh, great initiatives or, or making the world a better place from a natural resource standpoint. What are, what are some of the challenges that you guys face on a day to day basis and what do you see out there?

Katarin Van Orshaegen (16:20):

I think, um, as you mentioned, like the logistics part and definitely ocean freight, it’s been around for a very long time. It’s a bit of an older industry, an industry that still takes a while to actually change. Um, so you face some like really obstacles of people not wanting to change or not ready to also pay for change, like go to buy or go to yeah. A better alternative instead of the very easy, cheap solution right at hand. Um, I think another thing that’s been interesting is you have these like scope 1, 2, 3 reductions, and the three, the trans support part has been neglected for a while. Um, a lot of people first put, um, change their, their, um, company itself, you know, like the factory just really good, right. Optimize everything they have in, in their hands. But then the transport logistics part, it was a bit neglected, like who was responsible for this people put it aside. Um, and then only last year at the United nations climate conference, transportation was actually a topic on the agenda. So that’s been like a really big driver of like, okay, we also have to account for these emissions, like logistics and supply chain is important. What can we do to lower these emissions? And like I’m a global scale. Um, but that’s definitely sometimes to get people excited to also want to make the change.

Enrique Alvarez (17:38):

It’s a huge difference. Right. And I think what’s happening or what happened this past two years with the pandemic, uh, I think has actually, um, put logistics in, in our industry a little bit in the spotlight in many, many ways. And of course it’s been challenging for, for multiple reasons, but it also has been great for others. Right. I think as you said, changing some of the regulations and for all of a sudden, like people actually paying more attention to the industry and how we do things and how we transport things. I think that’s definitely going to be definitely gonna be exciting for the future and definitely going to be a good thing for the planet as well. So quick question, uh, about what makes good shipping different right. From other carbon offsetting companies. And you’ve already touched a little bit on that, but what other, um, I guess competition, what other ways of offsetting a CO2 and why going good shipping route? Why do you guys think that’s kinda better?

Katarin Van Orshaegen (18:32):

Definitely. Uh, I think most of all, we support all initiatives, right? So every kind of initiative that wants to reduce carbon, of course, there are different ones that are better than other ones, but we love to work together. I don’t think there’s one solution that fits all. Um, but what really makes us different is, um, the industry’s been calling it insetting instead of offsetting. And the main difference is then when you inset, uh, you reduce emissions inside the industry where youit them. So you have emissions from transportation and you also reduce them in the transportation industry. And that’s been really nice for us, um, to have a bit of backup from this as well. Like from more framework side, calling it in setting, getting some support here, um, because we do try to stay as close to our supply chain as possible. It’s, it’s not like we’re doing something in other continents, but it can be, but we are really trying to be as close as possible. And I think that’s something that set us apart. Uh, and also cuz we’ve been bio from the start, you know, uh, we have these bigger companies that now have a bio alternative. Definitely a good, good way to go forward, but we we’ve never done anything else. We’ve just been green and bio all the way. So that’s, I think also something that sets us apart

Enrique Alvarez (19:44):

Makes perfect sense. And of course it’s very, very powerful, uh, in setting, as you mentioned, that’s definitely a big advantage.

Monica Roesch (19:52):

I have a quick question for you. Uh, before we jump to the lessons that you have learned, uh, I read the other day, your website that you only use recycled, uh, materials for developing the biofuel. So I was thinking that’s great. Uh, but you need a lot of recycled materials. So where do you get all of that stuff from? Yeah. Or do you have low on recycled? Uh, like raw materials for these

Katarin Van Orshaegen (20:19):

Good question? And I question, I get asked quite a lot, so it’s definitely a concern for people, but um, yeah, it is indeed it’s always a waste or residue stream that exists. So it’s some kind of waste that we give a second. Um, and it’s just, if everybody on the whole planet will go from fossil to bio tomorrow. Yes. Then there’s not enough that that’s for sure the case, but with the current demand, we definitely have enough. And also it’s been really nice because there’s an increased demand, which also means increased money to the industry, which led to more developments with new ways of actually changing this waste. Um, or we have an innovation team and one of my favorite projects is around, um, actually the bottom of a sewage. So in the sewage you have this like the bottom at the, at the, really the bottom actually. And they’re trying to see if they can make that into biofuel and I’m for that’s so crazy. Cuz what else are you gonna do with waste and sewage?

Enrique Alvarez (21:14):

That’s incredible. Yeah. Yeah.

Katarin Van Orshaegen (21:16):

So it’s not life yet, but I hope we get there and that would just be another yeah. Crazy source of like feed stock for our fuel, but also be a really cool way to, to make something of something that’s not being used right now at all. So,

Monica Roesch (21:31):

And talking about these, uh, uh, do you ever have to change the formula or are you planning to change the formula of your biofuel? Uh, because of the demand?

Katarin Van Orshaegen (21:42):

Uh, I think what’s important there is. We also work with a blend. So when you have these GI and ships, uh, we can do a blend of fossil and bio cuz sometimes we don’t have enough for these ships are really, really big. Um, so we can do a blend, but we have a few structural partners like UCC and some skip that do continuously a hundred percent. Um, so they run on a hundred percent bio and they’re really the first ones to do it definitely on structural basis. Uh, and that’s been really cool, like that has an impact as well on how we can grow.

Monica Roesch (22:15):

Uh, I was just thinking, well, this is very interesting and you guys were the first doing this. So what are some important lessons, uh, learned in the last few years?

Katarin Van Orshaegen (22:24):

Uh, so important lessons of the last few years. I think there’s been many, uh, I think, um, really hanging in there was been an important one at the very beginning. We got a lot of questions. Can the engine survive this or you to be trusted? Why would we use you? Why would we, uh, not stick with what we already have? Like we really had to be an advocate and keep going and going. Um, and it’s been really nice right now that we have a lot of more support from the industry. Uh, people start to know us good fuel, good shipping. Um, we have a good reputation. We are a sustainable partner like it, that really helps us a lot in growing. Uh, and I think the pandemic is one of those crazy things where of course we felt an impact. It been hard on costs and how do we deal with that? But it has led to a giant increase in demand because people are all of a sudden waking up realizing that the world is, is really in trouble. Um, and that they maybe should be start doing something about this. So in, in that crazy sense, it’s helping us forwards. I dunno, it’s sometimes we have so amazing plans of where we wanna be in five years, but I don’t even know if we can even even say these things, you know, because everything keeps changing so fast.

Enrique Alvarez (23:37):

Yeah. We definitely definitely leave in like a very changing environment. Um, and, and I think it’ll just continue to be that way going forward, but it’s important that we at least are trying to do the right things. And of course, good shipping is, um, a leader, uh, when it comes to, uh, trying the best and doing whatever it’s needed to make the world a better place. So that’s why we kind of love, uh, your company and your cost and, and why we’re so kind of humble and, and, and proud to, to kind of be talking to you today and then also, uh, working with you as well, uh, for vector. What, uh, what do you think, uh, and of course we, you talked about the benefits that the world could gain of this. And I think people in general understand what the benefits are, right. I mean, they, they see it. I feel, I honestly feel that they, they see it. Uh, but are there any metrics or any kind of, um, how, how do you measure success in, in, in an industry? So kind of political this days and so kind of crazy yet we see the need for biofuels and, and offsetting CO2. What do you, what kind metrics do you keep track of?

Katarin Van Orshaegen (24:43):

Uh, I think definitely personally and also as an organization, we set targets a number of tons of CO2. So we really try to not only have a target in, in revenue, but our CO2 target is the one that drives us. Um, I think definitely, uh, growing our portfolio and we started with really like purpose driven organizations, which are just like us, but I, in a measure of success is also when the bigger companies will make a change because no matter how you want to change the world, if the big ones don’t put their stamp on it and put the money behind it, the industry is just not gonna change. Um, so the fact that that BMW and Ikea and DHL and others have really supported us was for us a measure of success. Like it’s, it’s really inspiring others to also change. And for me, a measure of success is also getting into new segments. I think personally, I’ve been working a lot on the fashion parts and there’s just a lot of questions coming from the consumer. What are you doing with your materials, but also how are you transporting all of that and getting to be a part of the, to that, like helping consumers realize how they’re good to be transported. I think that’s also a measure of success of our organization.

Monica Roesch (25:55):

And has the culture, uh, a determining factor determining Sur factor on your clients? Like are, is there any like people from specific cultures that try to you work more with you than others?

Katarin Van Orshaegen (26:09):

Oh yeah. Good question. I think, uh, internally we have more than 11 nationalities, so that’s nice. Uh, I think externally, uh, we’re definitely stilling on that one, but, um, we started in the Netherlands, so we have strong base in the Netherlands central Europe, but we’ve also grown quite a lot in the Nordics. You see that people from the Nordics are very open to green and alternatives. Uh, but we’re also going abroad a lot. We just open an office in Singapore, so that’s a whole other culture than the Dutch. Thank you. Yeah. So we’re just doing a few bunk rings in Singapore opening office. Um, and the us market is definitely also an next step for us. We have some us clients almost at the verge. I can’t say their name yet, but I hope they’re coming. Uh, and that’s definitely a market that we see a lot of growth potential in as well. We, we can service people globally and it’s also to a global shift that’s happening. So I cultures are, are definitely helping us, but I, it should never limit us. I think we can, it can be as global as we wanna be. We just need to work together.

Enrique Alvarez (27:12):

Congratulations, I mean, great, great success and, um, huge, uh, kudos to you and good shipping for opening Singapore targeting the us and just growing worldwide. We, we really need companies like you and, and of course you, uh, your company to, to keep doing this. So congratulations.

Katarin Van Orshaegen (27:29):

Thank you. Yeah, it’s exciting times. I’m curious just to know what comes next.

Enrique Alvarez (27:34):

So speaking of, uh, what comes next? What is your projection of for the following year? I mean, how do you see, and maybe if you can tell us a little more about like the more M future, like the next couple years, where do you see this industry heading? And then of course your projection for maybe the longer term, like 10, 15, 20 years from now. Wh where are we gonna see when it comes to, uh, CO2, uh, emission and, and of course, good shipping,

Katarin Van Orshaegen (28:00):

Uh, it’s, it’s now 2022, uh, as you definitely see a lot of comp say goals for 20 25, 20 30. Um, so if they keep their words, those two milestones should have very big impact. Uh, a lot of people are pledging to reduce 20%, 30% by 2025. So that’s a sign that the man should only go up. I think, I think the world’s ready for it. Um, biofuels are a solution right now, but looking to the future, I don’t think they will be the only solution. Um, there’s a lot of new developments. You can see a lot of other types of renewable fuels. And I think the future is hybrids. I don’t think it’s gonna be fully biofuel. I think it’s gonna be a mix like you see on road or already electrification, really big on ocean. And you see gas is growing. Um, ships are being made for the future, but that’s a good thing is that we don’t have to wait for the future.

Katarin Van Orshaegen (28:54):

So I’m just hoping it’s gonna be something that goes hand in hand that companies don’t only say like, oh, by 2030, I’ll do that, but they don’t do anything right now. That’s a fear I have. That’s really a fear that people will wait, wait, wait until they have to reach the target, but I’m an optimist. So I think they will start reducing now. And I don’t know, I think, I think the world will be a different place in like five to 10 years. I think this will become more and more of the norm. And we will look back and think, how are we even in this world where admitting CO2 was so easy and fossil was so cheap and we had to do nothing. I, I really hope that it’s a thing of the past and that we all get to live it very soon,

Monica Roesch (29:35):

Hopefully so, well, the interview’s getting to an end. Uh, but before we go, how can our listeners connect with you and support shipping or learn more about you?

Katarin Van Orshaegen (29:45):

Uh, yeah, definitely. You can always reach out to me. I think there will be like a link somewhere, but you can just find me on LinkedIn with my full name, feel free to send me a message. Anytime you’re very reachable. Uh, and also on our good shipping website, we have our phone number and our contact, uh, inbox, and we’re still a growing organization. So we’re pretty reachable. Let’s put it that way. We’re always open for partnerships. Uh, we love to grow together with people in the industry. We don’t wanna do it alone. We have partners on every part of the whole chain, so, uh, feel free to grow with us and, uh, yeah, be one of our first in new continents. Maybe that would be great.

Enrique Alvarez (30:22):

Yeah. For, for everyone, for, for everyone listening to this episode. And we’ll definitely put all those different notes and contacts and links to not only you, but good shipping and you have a bright future. I truly believe that, uh, doing things the right way pays off and you have an amazing organization. This has been an incredible conversation. Thank you very, very much for doing what you’re doing. Please pass this, uh, thanks to your entire good shipping team. Uh, what you’re doing matters. I think what you’re doing is changing the world, so never give up, keep it up. And, um, thank you. Thank you so much. This has been, this has been great. Yeah.

Katarin Van Orshaegen (30:57):

Thanks so much. I did. I have the most amazing team behind me from like I legislation to innovation projects, to sales and marketing like you. Yeah. They’re just an amazing bunch. I’m just happy to be a spokesperson today.

Enrique Alvarez (31:09):

If you had to challenge our audience, um, KA that in one more time before we close our episode today, um, what would you tell to our audience? What would you challenge them with?

Katarin Van Orshaegen (31:19):

Uh, I often ask people like, if you would scale your company on a scale for one to 10 right now on a sustainability scale, where are you right now? And then as a follow up, why are you not doing anything about it?

Enrique Alvarez (31:31):

Well, there you go. Very powerful. Last words, Catherine. Thank you once again. Uh, very much. Thank you to everyone. Listening to logistics with purpose. Once again, this is Enrique Mon the team at vector. Uh, thank everyone. Thank you very much, uh, to supply chain now as well. And again, if you like the conversations, if you want to keep listening to, uh, interesting people, changing the world and making it a better place, don’t forget to subscribe. Have a good day.

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Featured Guests

Katarin van Orshaegen is a multilingual professional with several years of experience in international sales management with a focus on sustainable Supply Chain & Logistics. She has a green heart, a practical business mindset, and an entrepreneurial spirit. When she first started in the field of Supply Chain in Belgium, her focus was on sales and operations planning and optimization. She started inbound marketing campaigns and focused on enriching current business relations as well as growing the client portfolio. As a long-time vegetarian and overall eco-conscious person, in 2020 she decided to move to Amsterdam to start working at the purpose-driven organization GoodShipping. GoodShipping wants to realize the shift to sustainable and fossil-free transportation for cargo owners. This was the perfect match between her supply chain background and her desire to help accelerate the energy transition. Connect with Katarin on LinkedIn.

Monica Aurora Roesch Davila has a Bachelor’s degree in Management and International Business from Universidad Panamericana in Aguascalientes, Mexico. She has work experience in purchasing, logistics, and sales for automotive companies, and is currently working at Vector handling some non-profit accounts and helping them achieve their goals. She also develops new accounts and plans with them the better routes and strategies for them to have efficient and cost-effective operations.

Monica believes that everything we do matters and that we can make a difference and impact the world in a positive way with our daily actions, so she tries to do her best every day.


Enrique Alvarez

Host, Logistics with Purpose

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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