After a year of supplier shortages, demand fluctuations, increased operating costs, and liquidity pinches, supply chain leaders face a crossroads — either maintain the status quo and hope for the best, or reevaluate their business model to ensure they can weather the next storm. For many innovative business professionals, this means embracing new ways of thinking and capitalizing on process improvement and automation to realize real results on their balance sheet.

Think you’ve got visibility? Think again. Every year, an estimated 8 billion packages in the U.S. move “blind” — in transit, but not being tracked accurately or in real time. No alerts. No updates. Just guesswork. Before you know it, customers are upset, WISMO tickets are out of control — and your revenue is circling the drain. In this no-fluff session, we’ll uncover four critical visibility fails that quietly wreck shipping performance and erode customer trust during peak. And more importantly, we’ll show you exactly how to fix them fast using tools you already have.   You’ll walk away knowing how to: Detect and fix phantom shipments stuck in pre-transit limbo Set up real-time exception alerts before customers start complaining Eliminate tracking silos with one source of truth across carriers Use webhook-powered automation to reduce WISMO tickets and protect your margins