Logistics with Purpose
Episode 103

Building a sustainable business is a lot more than taking an Alibaba product and sticking a label on a box.

-Chris Forbes

Episode Summary

As we conclude the celebration of Earth Month in 2024, hosts Kristi Porter and Nuria Sierra welcome you to this episode of Logistics With Purpose, as Chris Forbes, co-founder of The Cheeky Panda, discusses the company’s journey and commitment to sustainability.

The Cheeky Panda, a UK-based startup, produces household products like toilet paper and baby wipes from bamboo, the world’s fastest-growing plant. Forbes explains that the idea was born out of a desire to create a sustainable, high-quality product that could easily replace everyday essentials. The company, which distributes in 27 countries, has faced challenges such as working capital and supply chain management.

Listen and learn as Forbes emphasizes the importance of small, sustainable choices in everyday life, and encourages consumers to question their need for plastic and opt for recyclable alternatives.

Episode Transcript

Intro/Outro (00:02):

Welcome to Logistics with Purpose presented by Vector Global Logistics. In partnership with Supply chain. Now we spotlight and celebrate organizations who are dedicated to creating a positive impact. Join us for this behind the scenes glimpse of the origin stories change, making progress and future plans of organizations who are actively making a difference. Our goal isn’t just to entertain you, but to inspire you to go out and change the world. And now here’s today’s episode of Logistics With Purpose.

Kristi Porter (00:35):

Hello, and thanks for joining us for another episode of Logistics With Purpose. I am Chief Marketing Officer at Vector Global Logistics, Christie Porter. And I’m joined today by my very rare co-host, but always excited. Ria Sierra, global marketing director. Ria, how are you today?

Nuria Sierra  (00:53):

I’m good, thank you. How are you Christie? I

Kristi Porter (00:56):

Am good. And we just met our guest, or actually are just still getting to know him. Just saw him at an event a couple of weeks ago and immediately thought we’re ready to talk to this guy and hear more about his story. So I will let you introduce him and then we’ll get rolling.

Nuria Sierra  (01:14):

Awesome. So today we are super thrilled to welcome Chris Forbes. He’s the dynamic co-founder of the Chicky Panda, which launched alongside with he’s wonderful partner, Julie. The Chicky Panda is not just another company. It has been recognized as the sixth top startup in the uk listed in the Sunday Times Fast Track 100 ones to watch and proudly holds a big corp certification underscoring its commitment to positive change. So Chris is also deeply passionate about driving impactful change for good and is a regular presence in various media platforms including podcast press and radio. And he’s well known for his engaging keynote speeches. So today he’s here to share his insights with us. So Chris, welcome to Logistics With Proposed, and thank you so much for being here with us today. How are you? Doing great, and

Chris Forbes (02:25):

Thank you very much for the invitation.

Kristi Porter (02:27):

Awesome. Thrilled to have you here. And most of our listeners of course connect through their favorite podcast platform, but we really encourage you to go onto YouTube for this one and check out Chris’s headgear. It will definitely make you remember him, remember Cheeky Panda and it certainly did with us and that’s one of the reasons we’re here today. So Chris, to get us started, before we dive into some of your background and things, I wanted to just ask some quick questions to get things going. So hopefully these will come to you quickly. And yeah, there’ll be the start of a great discussion. So first of all, what is the best advice you’ve received?

Chris Forbes (03:08):

Best advice I’ve ever received is try to be eloquent, which is don’t try to be a busy fool, try to think about what you’re trying to do before you do it.

Kristi Porter (03:17):

Wow, that is good and very unique. And if you could have a superpower, what would that be?

Chris Forbes (03:24):

My superpower would be negotiation.

Kristi Porter (03:27):

Ooh, good one. I would like that one as well. And what’s your go-to productivity hack? You guys have grown so much, so what keeps you on top of your tasks?

Chris Forbes (03:38):

Try to be flexible.

Kristi Porter (03:40):

Another good one. What’s the most interesting place you’ve ever visited?

Chris Forbes (03:45):

I would say it’s Japan, followed by China, and it’s just because it’s so different there to what it is to how I’ve grown up.

Kristi Porter (03:57):

Oh, that’s good. And what’s your favorite way to unwind after a long day?

Chris Forbes (04:01):

My favorite way to unwind is if the weather is nice to sit in my garden.

Kristi Porter (04:07):

Good answer.

Nuria Sierra  (04:07):

Amazing. Amazing. Wow, I love those answers. And also Japan and China, they are both on my bucket list, so hopefully one day. So Chris, to start us off, please, can you tell us a little bit about where you grew up and your childhood please?

Chris Forbes (04:31):

Certainly. So I’m Scottish. You might just text from my accent. It’s not quite pure English. I grew up in

Nuria Sierra  (04:38):

Highland. How about in Scotland?

Chris Forbes (04:39):

Yeah, so I grew up, I was born in perf in Pershore, which is a south

Nuria Sierra  (04:44):

Central. I lived five years inland.

Chris Forbes (04:46):

Okay. So I lived in Central Highlands, which is up the A nine. So it was a very beautiful part of the world. I lived by a 16 mile lock forest as far as the eye could see to the left and a big mountain on the right hand side. And living in a place like that really sort of lends to appreciate nature. It’s also quite a small community as well, so it’s kind of one of the reasons why I wanted to leave there as well because well, it’s very beautiful. There’s not enough to do.

Nuria Sierra  (05:19):


Kristi Porter (05:20):

Well definitely. I didn’t hear it as much until you started talking about Scotland and then your accent definitely comes out more. I love it. So looking back, you talk about nature. So I’m sure this is going to kind of weave into this, but what’s a story from those early years that shaped who you are and what you’re doing right now?

Chris Forbes (05:42):

Yeah, so I mean I think I’ve always been quite outdoorsy and in Scotland you learn to appreciate weather patterns as well because you can have four seasons in one day. It can suddenly be rain, it can be hail, it can be beautiful sunshine, it can be very warm and very cold at the same time. So you start to appreciate your environment around you and you understand nature. And I think sustainability for me was something that I used to do salmon fishing and then you understand why there’s a lot less salmon because of over fishing and then you start to understand the impact that you have in the world. And I think that’s always stayed with me understanding how we are as people and how we share this planet with so many different things.

Kristi Porter (06:29):

Was sustainability, was that a concept you understood at that age or is it kind of looking back?

Chris Forbes (06:36):

Oh yeah, definitely understood it from an early age. I think maybe not in the way that we talk about it now in terms of measurement, but you sort of understand it from changing weather conditions and stuff like how many fish there, why or not is there going to be fish in 20 years time? And that would be a big shame. So I was always kind of aware of overfishing and the environment.

Nuria Sierra  (07:03):

Amazing. So Chris, you graduated from the University of Language with a business arts in philosophy. So how did your time there shape your path and what key moments sparked your decision to pursue entrepreneurship?

Chris Forbes (07:22):

I mean, philosophy is something that I was interested in because I studied psychology and sociology and so geography as well, which a lot of the key economic principles or social thinking was derived from philosophy. So I’ve decided that maybe by studying philosophy I might be able to tackle some of the big questions that we have. And philosophy is a very enjoyable subject. I mean, whether I would spend as much money on a philosophy degree these days, knowing how much education costs, it was probably a debatable, but we were still sort of free tuition in my generation. So I was fortunate enough to be able do our humanities degree. And yeah, it kind allows me to look at some of the big picture questions and I still actively read philosophy and I’m also still involved to certain degrees with credit university as well as well, I get invited back quite often.

Kristi Porter (08:20):

Oh wow.

Nuria Sierra  (08:22):

Love it.

Kristi Porter (08:23):

We’re here to talk about cheeky Panda, but before we do that, you of course had things going on before that time. So tell us about your first projects back in the nineties, phishing net.com. You had a PhD in search and selection. I don’t know what that means, so I would love to hear more, but how did your background, how did it shape your entrepreneurial mindset and approach to business innovation? Please explain search and selection degree.

Chris Forbes (08:52):

Okay, yeah, fair enough. So phishing net, I, that was in the early days of the internet. My friend was talking about creating a website to map all the different rivers in Scotland and how we could sell ongoing services. And I thought mean, we looked at what domains were available and we went, well, Phish and fishing was obviously taken and we were like, well, what about phishing net because it’s phishing on the net. So we were able to buy that domain name and then we created a dynamic website that sold phishing services through Scotland and throughout the uk. So that was my first touch into entrepreneurship. Unfortunately I was doing that from Scotland, which isn’t really the hub of e-commerce or entrepreneurship. And at that point in time I wanted to be involved in more senior business leadership discussions, and that’s kind of when I got involved with PhD search and Selection, which is a headhunting business in financial services and capital markets.


And why I liked working in that business is because I could work with various senior people at a very early age. And at the age of 21, 22, I was dealing with directors of operations. And then by the age of 25 I was working in Wall Street with billion pound hedge fund managers. So it definitely allowed me to work at a more senior level when it would’ve taken me 10 to 15 years in a more traditional corporate environment to get to that level. So yeah, I’ve had a lot of great experiences globally in doing that and that business was very much a lifestyle business as I could make a lot of money without having to work particularly too hard to make that money because I built such a strong network. So it was a bit of a step change to come in from one end of the market to essentially the bottom of the market.

Nuria Sierra  (10:52):

That’s really clever. Interesting. So Christine, in 2016 you and Julie Chen founded Chicky Panda. So for our audience who has yet to become familiar with it, please tell us what it is, how everything started, how is that impacting the world and white toilet paper? Paper?

Chris Forbes (11:20):

Yeah, I think there’s a lot in a lot that, so when Julie, myself and Julie were dating at the time and now we’re married and she came to me in 2015. She was running an e-commerce business at the time, so she was very much into entrepreneurship. We had a shared love of business and she came to me one day and said, why don’t we make toilet tissue of bamboo? And I said, why would we do that? And she said, because it’s the world’s fastest growing plant. And I went, well, why is no one else doing it and is it any good? And she said to me, it’s a brilliant material, it’s very soft, it’s very strong, it’s quite a luxurious. I said, well, let’s get some. And then for the next sort of six months, we trialed it and then she came up with a concept of cheeky panda and I said, that’s very clever using the world, cheeky a double entendre.


So she thought it was happy, cheeky, she didn’t realize it meant also meant bum cheeky. It’s quite funny. And I said, listen, okay, if you want to build a business like this, if you essentially it’s a sustainable business using the world’s fastest growing plant. I said, we need to check all the bamboo comes out of China. So I said, we need to go and check the supply chain. So we took a trip to China, met her parents for the first time, and then went to investigate bamboo. And during that trip to China, I went from an airport to a five hour core journey. So imagine going from London to the border to Scotland and then the whole thing was bamboo. It’s just bamboo as far as the eye could see. So I thought we’re never going to run out of this ever, and what a fabulous resource. And I was really impressed with the supply chain and the manufacturing and that’s kind of where I said, okay, I think there’s a real business here and let’s start the foundations to build that business.

Kristi Porter (13:18):

Wow. So I have a couple follow-up questions on that then. So one, and maybe this is just where you were then versus where we are now. Now we see everything from clothing to towels to so many things made of bamboo. So why was toilet paper the main factor?

Chris Forbes (13:37):

Yeah, I mean I think it is an original idea. So we were the first company in Europe to do bamboo tissue and it wasn’t even well known in China that you could make tissue at bamboo. It was only because Julie was Chinese and she knew it came from the region, so that’s why she knew about it. So I think we were attracted not just to be a copycat. I think anybody can copy an idea to come up with an original idea means that you can actually make a market. And that’s some of the stuff that I’ve been doing in malware business is actually trying to become number one and making markets, building markets that hadn’t been built before. So to be able to do it with a product was intellectually appealing while also understanding there’s obviously a lot of risk when you do that. So that’s probably the main reason.

Kristi Porter (14:28):

And so again, forgive my naivety. Does bamboo grow in forests? How has it grown hard?

Chris Forbes (14:35):

Yeah, it does. I mean it almost looks like a forest of trees and it can grow up to about 15 meters and it harvest every year. So when you cut down bamboo, it just regrows the root, it’s a grass. And then when you cut down a tree, a tree’s dead at the root. Trees take a long time to grow. So being able to use something, we live in a world of stretched resources, so being able to use something that’s such sort replenishable like next to wind and water and energy, it’s one of the most sustainable things on our planet. So why not be using it in a lot more ways than what we were back in 2016 and 2016 was sustainability wasn’t on everybody’s top of the list. It was well, we will buy it if it’s cheaper, was the approach to sustainability. And I think that’s changed now, but if you build something early, then when the market catches up with you, that means you’re ready.

Kristi Porter (15:42):

Yeah, absolutely. And so my other question too is the three of us world travelers, we love to travel. You just talked about your experience going to China to see this for the first time. I’m curious how did those financial and entrepreneurial wheels start turning the career that you had built to that point? How did that come into play when you started this business and started building it from the ground up?

Chris Forbes (16:11):

Yeah, it’s a good question. The first question is can you prove that people want the product? So I’d watched what BrewDog had done with, they’d done a crowdfunding campaign with punk’s equity, and I thought that was a really good way to market test your idea. So when we started the business, I said to Julia, I said, let’s go and see if strangers would buy the product. I said, because if strangers buy the product, then we’ve actually got something here, but if it’s just you and I that think it’s a good idea, then maybe it’s not a good idea. So being able to use that to market test it, we started off a very small campaign of about 10,000 pound and we sort reached out within four weeks and I went, okay, well if strangers want to buy it, then we’re obviously onto something here. And we were able to pre-sell that.


So as we were getting the product ready, we were able to bring on new clients because business is about trying to achieve revenue as quickly as possible. And if you’re always kind of stuck in research and development, then you’ve got to carry lots of costs and people costs and you’ve got bills to pay and mortgages and stuff like that. So first and foremost, I kind of looked at the financial side of things, but secondly what I did, I looked at actually how to build the market. And so I downloaded the Harvard Business School plan and spent about 40 hours using the template to build out what I thought the business would look like. And about three years later when I went back to the original plan, I’d said that 70% of what was analyzed in that document came out to be relatively correct.

Nuria Sierra  (17:44):

Wow. So we see an immense value in having a strong purpose and driving your company forward so as it can deeply impact both your professional and personal journey. So as a mom as well, understanding that our children often serve as powerful motivators and sources of inspiration. So we are eager to hear about how your little one has influenced the development of new product within the company.

Chris Forbes (18:24):

So I mean, we had our son in September, 2018, so in the middle of having a very early stage startup business, we decided to not let life stop. And we had a child and it was high pressure, but it was the right thing to do. And then once we had our baby, we were using either Pampers or Wet Wipes baby wipes, and we kept getting skin rashes and they dried out really quickly and we went, well, can we make baby wipes out of bamboo? And four or five months later we had cheeky Panda baby wipe. So that directly influenced us because we could almost see that we could create a better product. And then we sort of developed some more baby care products like nappies and dry wipes as well. Yeah. And it is a nice thing that you actually want your children to have good material but also sustainable material. And so that helped our thinking on that.

Kristi Porter (19:32):

Yeah, wow. That came to market really fast and I’m sure there was a huge need for that as well. Well, we had the pleasure of hearing you speak a couple of weeks ago for one of the B month events. So we recently obtained our B Corp certification. You’ve been in that community for a long time. I’m curious about a couple of things. One, you obviously have had a strong commitment to sustainability and eco-friendliness since the beginning. I think we’ve seen just through our own experiences as well as through the events that Nuri and I had the pleasure of attending, that’s becoming a much bigger conversation, especially within the B community, but just generally. So how do you feel, I feel like we’re kind of in a tipping point with that conversation. Would you agree or are you finally, everybody’s getting on the wagon and we should have all been here all along, or what’s your stance on that?

Chris Forbes (20:37):

Yeah, I mean sustainability is a journey and any change in transition, there’s early adopters and then there’s early majority, late majority. So it kind needs pioneers and innovators to really jump ahead. We were one of the first hundred companies in the UK to become a B Corp, and I did question some of the amount of work that had to go into it for something that wasn’t an established certification at the time. But I did think that the pillars that we were building on in terms of social value, justice and environment were actually really good things for us to think about. So that’s why we ended up becoming a B Corp. And as you see it build, you see more people coming in and thinking about what’s the world that we want tomorrow? And there’s some pretty big commitments being made by government as well as large companies, about 20, 25, 20, 30, 20 50 to carbon targets. And you can’t do it alone. You can’t plow the field by yourself. And this is why having many partners and shared knowledge actually helps it achieve quicker. And this is why I also doing these types of podcasts just to great that you guys are engaged in this journey as well and great that your audience are listening to it and if we can all work together, then we can all get there a bit faster.

Kristi Porter (22:01):

Absolutely. So this is logistics with purpose. So of course you were talking about your supply chain a minute ago, so I wanted to ask you a little bit about that as well. You have bamboo fields in China. I’m guessing a lot of your product manufacturing comes from China when you’re trying to do it not only just if you declare that you’ll be doing it in some kind of ethical manner or environmental manner, but then put rigorous standards behind it, you have done and you’re required to do with B Corp about checking out your suppliers. How does that look for you? What kind of process is that to make sure that who you’re working with is who they say they are and who is also working for a common good?

Chris Forbes (22:46):

Yeah, I mean I think I wouldn’t have done this business if I hadn’t gone to China in the first instance and got my eyes on it. I certainly wouldn’t have been able to do it without Julie, my wife, because she’s Chinese, she speaks the language. And we also put a team in China. So we’ve got five people in China doing quality assurance and procurement. Building a sustainable business is a lot more than taking an Alibaba product and sticking a label on a box. And I think we’ve seen a few people recently that have come short in terms of their product because they think they’re buying the right thing and it’s not really the right thing, but they haven’t really taken ownership of that. And I think that’s something that it’s things about people that create original businesses and founders. They do it in the right way, then you’re actually doing it with a certain degree of diligence.


And that’s definitely a lot of parts to the supply chain. And it’s changed through time as well because we started off with one product, which was toilet tissue, then we did kitchen tile and then we started did straws. And then straws come from a different factory and then we’re sort of looking at, okay, well some of it has to be moved by bars by boat, and then it puts on ocean freight and then ocean freight to distribution. And we distribute in 27 different countries. So some of it goes into centralized distribution into the states or into Antwerp or into the uk. And then some of it we just go like containers directly into the Middle East, for example, or Australia. So as the business evolves, so does your supply chain and you’re always looking for ways to improve the supply chain. In fact, I’m off to China next week to go and film my supply chain because a lot of people think that China’s dirty. And in fact, our factories use solar panels, they use water recycling. They’re all using modern monument manufacturing, which is extremely efficient. And what we want to do is really want to showcase one, the bamboo fuels, but actually also the supply chain and demystify that things from China are dirty or not being powered by coal and actually show people actually this is how things are being done.

Kristi Porter (24:55):

Fantastic. I look forward to watching that in the future. Yes,

Nuria Sierra  (24:59):

I was going to say the same.

Kristi Porter (25:02):

So was supply chain your biggest challenge or was there another one that was even

Chris Forbes (25:06):

Bigger? I think challenges, I think working capital was probably the biggest challenge for any FMCG business. When we started this business, we had to buy the products upfront, there’s no lines of credit, and then you’ve got two months for it to be produced and then it’s got maybe two months in the supply chain, a month in the warehouse, and then sometimes 60 days for your clients to pay you. So you can end up with almost nine months of supply chain costs. And if you’re doing, I think within about two years we were doing like a hundred thousand pound a month turnover, you’re then running a million pounds worth of supply chain costs and the banks don’t give you any money at that point in time. And that’s probably the hardest thing that we had to deal with is how do you continue to scale without having good financing or available.


I think it’s a lot better now. There’s been some more entrance into the market that do more working capital finance, but certainly when we were there it was very, very tough. And that’s why we chose equity crowdfunding mainly to be able to create the lines of credit that we needed to be able to continue to scale at the level we were scaling at. And then secondly behind that is a movement of goods. I think we sell about 400,000 units a month. So that’s a lot of boxes, that’s a lot of product, that’s a lot of FMCG goods. So again, that’s kind of requires good systems, good processes, good people.

Nuria Sierra  (26:36):

So Chris, looking towards the future, how do you see the role of innovation in sustainable household products evolving and what would be the next for Chicky Panda in its mission to change the way we think about everyday essentials?

Chris Forbes (26:56):

I think changing a toilet roll is probably one of the easiest sustainable things that you can do. It is something that you use every day and if you can, people talk about how can we achieve these large goals at 2030 or 2050? Actually it is inches and yards is how I describe it. So if you can make lots of little steps and actually if everyone makes lots of little steps, then together we are all making very large steps. And I think that’s how I look at household and consumer goods is actually, it’s one of the easiest things to change. Putting in solar panels or water harvesting, they’re very expensive. They take years of payback, they’re certainly quite high risk, but stuff like this is an easy switch. So I think that’s kind of our role and that’s why I think we’ve got around about 12 core products and it just says what category can we play in and how can we make it easy for consumers to change? And probably having high quality products is probably the most important things because people like sustainability, but they don’t want to sacrifice quality. So if you can actually deliver high quality products as well as sustainability, then I think that’s kind of where you become a very interesting business.

Kristi Porter (28:14):

Absolutely. You certainly have an impressive, the way you’ve implemented sustainability from top to bottom. And another thing we haven’t really gotten to discuss yet that I’m curious to hear more about your perspective on is that you’re also implementing more of the circular economy. So what does that look like for Cheeky Panda?

Chris Forbes (28:37):

Yeah, I mean it’s cradle to grave and then it’s looking at, so part of it is more nearshore manufacturing, so all our wipes are done in the UK now. And then it’s also looking about out the benefits of bamboo because it produces lots of oxygen, it absorbs lots of carbon and actually can bamboo and the whole supply chain be net zero? And there’s a lot of work, there’s a lot of groundbreaking work that has to be done to prove that, but that’s certainly something that we are kind of working on to look at that. The phrase we use is every paw print matters because we’re bears, like panda bears, and how can we make sure that the paw prints that we leave behind are the smallest paw prints?

Kristi Porter (29:29):

I love that. And you are, when this comes out, we’ll be wrapping up Earth Month 2024. So given your extensive experience, I’m curious, do you have just something for people, a step that they can take, a question they can ask themselves? You mentioned earlier that sustainability is a journey that we’re all on in some capacity. So what would your advice to people be?

Chris Forbes (29:57):

My advice, the easy one is looking is do I need that plastic? What can I do? If you go to the supermarket or go to the market, can you take reusable fruit bags? You look at the packaging of products and say, well, actually one product’s wrapped in plastic and then the other’s wrapped in recyclable paper make those simple switches. And I think don’t try to overcomplicate it and don’t try to be advanced level before you’ve done the beginner level. Just work through. And then once you understand one thing, then the rest of it all starts to become a lot easier.

Kristi Porter (30:40):

Good advice.

Nuria Sierra  (30:41):

Yeah, that’s a great advice. I think because these are small acts and small decisions that we can make on our daily basis that can have a big impact.

Chris Forbes (30:58):

Those say a phrase by if small acts made by millions of people has got the ability to change the world.

Nuria Sierra  (31:07):

Exactly. Exactly. No, I love it. I love it. Chris, wrapping up, how can our listeners connect with you and of course, how can they learn more about Tiki Panda and we will make sure? Well,

Chris Forbes (31:21):

I would encourage everybody, if you want to look from me on LinkedIn, it’s just Chris Forbes on LinkedIn, you’ll see my panda hat. That’ll be me. And yeah, if you want to know more about our products, cheeky panda.com, and you can buy these as a consumer, but they’re also available as a business as well. So if you want to have more sustainable products for your staff, then Cheeky Pan worked with national distributors throughout Europe, but for the UK and for the us, and we can supply as many staff as you want with beautiful, soft bamboo products.

Kristi Porter (32:09):

Perfected. You’re sold in how many countries now?

Chris Forbes (32:12):

27 countries?

Nuria Sierra  (32:14):

Seven. Wow.

Chris Forbes (32:15):

A lot of Europe. I mean, Europe’s got lots of countries. We sell in a lot of states as well, but I think Europe’s a bit like America’s kind of like the states or countries in the Europe. So you get a lot of countries in Europe. But yeah, and then Middle East and bits of Asia as well.

Nuria Sierra  (32:34):


Kristi Porter (32:35):

And congratulations on your success. Thank you for being here with us today. This was a great conversation, and as we said, we heard just a little bit of your story a couple of weeks ago in London, so it was delightful to hear more about you and Julie and the soft side of things, how you’re making the world better for us. So thank you so much for everything you do, and thank you to everyone who tuned in for another episode. Join us again in two weeks and we’ll have another great conversation for you on logistics with purpose. Thanks for being here, everybody. Bye-Bye. Thank you so much.


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Featured Guests

Chris Forbes is the co-founder of The Cheeky Panda along with his partner Julie Chen. Cheeky Panda is a Fast Track 100 company, Ranked 13th in the UK’s top 100 start-ups and the 8th most recognizable sustainable brand in the UK. Chris is passionate about delivering change for good and has been a public speaker with regular features in press and radio helping share the journey and inspire others to become environmental entrepreneurs. Passionate about building sustainable 21st-century companies that have purpose over profit but are still commercially viable entities. He has been a mentor to several high-growth businesses over the past 5 years. Connect with Chris on LinkedIn. 

Nuria Sierra is a growth marketer with 20+ years experience developing and managing inbound content marketing strategies to empower brands to tell their story with clarity and connect with their audiences in the US, UK, Spain, Brazil, Mexico, and Portugal. Nuria is deeply passionate about digital marketing, branding, and making a positive social impact.  
She believes that our life is changing the world every day. If we choose to live positive values and do good in those around us, we are changing the world for the better.
Currently, she is changing the world as Sales & Marketing Manager at Vector Global Logistics.  Connect with Nuria on Linkedin.


Kristi Porter

Host, Logistics with Purpose

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Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Creative Manager & Executive Producer

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.