Episode 31

...If you are operating in an unconstrained world, listen, supply chain movers and shakers, you need to gimme a set of those rose-colored glasses because that world simply doesn't exist anymore.

-Karin Bursa, Host, TEKTOK

Episode Summary

We are discussing Supply Chain Shortages and the opportunity to COPY strategies from market leaders. That’s right! We want you to learn from the best. After all, imitation is the sincerest form of flattery. Supply chain shortages combined with record inflation (above 7.5% in the past year, a 40 year high) are sending prices skyrocketing in some markets. So, what’s the impact on the average US household you might wonder? Economists at the University of Pennsylvania’s Wharton Business School found that the average household must spend $3,500 more today than in 2020 to buy an identical basket of goods and services. Join TEKTOK host Karin Bursa and learn from market leaders and leverage their strategies to navigate through supply chain shortages.

Episode Transcript

Intro/Outro (00:01):

Welcome TekTok Digital Supply Chain podcast, where we will help you eliminate the noise and focus on the information and inspiration that you need to transform your business, impact supply chain success and enable you to replace risky inventory with valuable insights. Join your TekTok, host Karin Bursa, the 2020 Supply Chain Pro to Know of the Year. With more than 25 years of supply chain and technology expertise and the scars to prove it, Karin has the heart of a teacher and has helped nearly 1000 customers transform their businesses and tell their success stories. Join the conversation, share your insights, and learn how to harness technology innovations to drive tangible business results. Buckle up. It’s time for TekTok, powered by Supply Chain Now.

Karin Bursa (01:13):

Well, welcome supply chain movers and shakers. Karin Bursa here, and I want to thank you for tuning into TekTok. You know, on this episode, we’re going to address supply chain shortages, and we’re going to copy some strategies for market leaders. That’s right. I want you to learn from the best. After all, imitation is the sincerest form of flattery. So, with that in mind, in May of 2021, Enrique Alvarez, he’s the host of Logistics with Purpose; Kelly Barner, the host of Dial P for Procurement; and the one and only Scott Luton, founder of Supply Chain Now, and I, got together. And we were discussing the bounce back begins, and I got to tell you, I was optimistic. I was super optimistic. This is in May of 2021. So, check out episode number 639.

Karin Bursa (02:14):

Okay. So, I had this power packed cast of supply chain experts together, and we discussed a number of factors that included a long list of product shortages for things like chicken, lumber, microchips, gas, steel, metals, automobiles, chlorine, and, yes, even ketchup packets. And guess what? Here we are 10 months later, and many of these items and hundreds of others are still in short supply. And, I might add that we’re also dealing with container shortages, trucker shortages, and human power, manpower shortages. So, we’ve got even more shortages that are impacting our ability to produce and move the products we need to market. So, these shortages now combined with record inflation. So, in the U.S. that inflation is above 7.5%, 7.5%. Inflation is above 7.5%. And that has happened just over this past year. That’s a 40-year high.

Karin Bursa (03:37):

So, for some of you listening today, it has never been this high in your lifetime. And, the result is that it’s sending prices skyrocketing in some markets. So, product shortages, inflation increasing, higher prices are one of the outcomes, right? Supply and demand. You probably learn that in college. When supply is short and demand is high, people are willing to pay more. Well, that’s the reality that we’re living in today.

Karin Bursa (04:10):

Here’s the impact. So, the average U.S. household is really being hit hard by these changes. So, the economist at the University of Pennsylvania, Wharton School of Business, right, so very prestigious, these economists found that the average household is spending $3500 more today than they were in 2020 for the exact identical basket of goods, $3500 more a year today than they did in 2020. All right, let’s break that down. That’s nearly $300 a month. That’s substantial and it’s hitting all areas in the consumer’s pocketbook.

Karin Bursa (05:00):

So, listen, the pandemic exposed a number of vulnerabilities in global supply chains. And I really believe that today we are more aware of just how global and interdependent our supply chain networks are. But with that in mind, we’ve got to remember that our businesses are not islands. They are networks, and those networks are comprised of customers and suppliers in addition to our own ability to sell and produce and distribute goods. So, we have to adopt a network thinking and we need to have that network minds set about how we plan our supply teams to prepare our businesses to thrive in the future, right? So, the widespread nature of today’s supply chain constraints is limiting the effectiveness of any individual action. You’ve got to tap in to a more comprehensive strategy to really combat these challenges.

Karin Bursa (06:11):

So, I started researching some of these contributing factors to these shortages, and I have a few suggestions for what you can do now to help your business navigate through these supply shortages. So, get your pen and paper ready, and let’s take a look at what the leaders are doing now and what we can adopt, what we can copy, what we can imitate to improve our businesses. Are you ready?

Karin Bursa (06:48):

So, the first opportunity is looking at recalibrating to reduce risk. That’s right. I want to emphasize the word recalibrate here. So, companies that are effectively navigating the current environment, they are finding ways to both sense demand and sense supply changes, right? Sense demand changes and sense supply changes. That means looking at some new demand and supply signals, right? The outcome is evident. It gives them insights and allows them to respond and course correct faster. So, this means that you should plan and re-plan more often, more frequently. There is simply just too much happening in the market to solely depend on your monthly, your quarterly, or your annual planning cadence. We’ve got to be tapping the latest and greatest signals in the marketplace to align our business today.

Karin Bursa (08:05):

So, the second technique that I’m seeing leaders are leveraging to help them navigate these shortages is that they are expanding their supplier networks. Yes. You heard me correctly. They are expanding their supplier networks. They are looking for alternate sources of supply.

Karin Bursa (08:30):

Okay. Okay. All right. I hear you guys. I hear you out there, supply chain movers and shakers. I hear you. I think I just heard a universal grown. You are probably thinking that the increase in complexity would represent an increase in workload associated for you, the planning team, with a bigger supply portfolio and managing more orders that are smaller to address the same level of demand. Well, I hear you and I’ve got you. This is hard if, and underscore if, this is hard if you are managing your business on Excel spreadsheets. However, if you have a digital supply chain planning solution, it’s time to tap into the power that’s at your fingertips. It’s time to think in terms of automation and considering strategies around supplier liquidity.

Karin Bursa (09:39):

So, what do I mean by supplier liquidity? It is the ability to make changes faster, where you can actually accelerate your ability to on or offboard suppliers and tap into new sources of critical material or finish goods or additional capacity. This is going to give you tremendous flexibility, and it’s going to reduce the time and effort needed to rebalance your orders between suppliers or transportation providers or transportation routes, or even production facilities.

Karin Bursa (10:21):

I see this happening in consumer goods and food and beverage industries. These industries, consumer goods and food and beverage, have been leveraging contract manufacturers and co-packing trading partners to increase their flexibility across their global networks. So, they were well positioned to really leverage these partners in capacity across their global networks so that they could focus those efforts and crank it up or crank it down as needed.

Karin Bursa (11:03):

You know, as I think about this, the apparel industry has also done really well in this area. Many of the apparel brands have leveraged contract manufacturing and sourcing partners for years, and they are doing some really interesting things as they rebalance their supply and production networks. You know, some of that started with the need to move production out of China and to leverage other partners in the industry, leverage other geographic producers. So, they’re moving their production and supply needs around in a global framework. You need to think about how to apply that to your business, your production capacity, and in fact how you’re managing your suppliers.

Karin Bursa (12:00):

All right. Next up, model your constraints. Okay. In 2022, I’m surprised I even have to suggest this, but let’s be honest, supply chain movers and shakers, many of you are not leveraging constraint-based supply or replenishment planning today. I know I’m not going to name names. But I know many of you are still operating in an unconstrained environment, unconstrained of about how you produce or supply. I’m here to tell you those days are over. If you are unconstrained, your system, or maybe you’re back to Excel, or maybe you’re relying on your ERP system, is telling you that you can get 100% of anything you want. Sounds good to me. But it’s simply not true unless you’re living in some alternate universe that has zero friction and lots and lots of availability. We’re going to be operating in this constrained global environment for at least another year. And I wish it wasn’t true, but it is. So, keep in mind that your constraints include production constraints, storage capacity constraints, distribution, volume constraints, and transportation. And, I know you’ve been feeling those transportation constraints.

Karin Bursa (13:45):

So, if your replenishment planning process is unconstrained today, it is time for an upgrade. You need a reality check and the reality is your network is full of constraints, and you’ll never get a clear picture until you start incorporating those constraints into your supply chain planning. Additionally, replenishment planning is an ideal business process for automation. That’s right. Can you imagine automatically managing 90% of your replenishment orders? Sounds like an alternate universe, doesn’t it? You can do it if you’ve got those constraints modeled. So, enough said for today on that topic, but think about constraint-based planning. It’s a strategy that market leaders are using and seeing tremendous success with.

Karin Bursa (14:55):

All right. So, next up, I want you to go back and look at opportunities to reduce product portfolio complexity, reduce product portfolio complexity. Okay. I am really impressed with the number of companies that I’ve worked with that have done this throughout the pandemic. Why you might ask? Well, if you narrow your product portfolio down, you’re going to get more efficient production runs and you don’t have to fragment your efforts across areas that offer lower volume options. So, the benefits of product rationalization are huge. Yes, yes, yes. I did say huge, H-U-G-E. They are huge. Simplicity in supply chain is simply magic. So, look for those opportunities if you haven’t already done so.

Karin Bursa (15:48):

And, an added benefit of product rationalization is the ability to focus demand on a narrower set of options. This is going to lower the number of product configurations you need to consider, the number of changeovers that occur in production, the safety stock requirements across your network. All of these things can drastically improve your ability to optimize constraints, reduce complexity, and the result, the outcome is going to be a more predictable supply, your ability serve your customers with less effort.

Karin Bursa (16:37):

So, keep in mind that increasing capacity is often measured in years, not months. So, one way you can quickly go out and harness capacity is by narrowing down the number or types of products to be produced within your network. So, simplifying your product portfolio and tapping into additional suppliers is a quicker path to success. You know, supply chain movers and shakers, I got to tell you, I remain confident that we, as supply chain professionals, are going to emerge from the pandemic stronger and with more resilient supply chains. If, and I underscore if, we are able to learn from these hard lessons and take appropriate actions now, we are all going to be better prepared to weather any storm that comes in the future.

Karin Bursa (17:43):

So, if imitation is in fact the sincerest form of flattery, let’s imitate the leaders. Let’s make these changes within our networks today and start combating these shortages that we’re faced with. So, let me give you that list again. So, first I mentioned recalibrating to reduce risk, right? Do your cadence-based planning, but recalibrate more frequently, plan more frequently, ingest new demand and supply signals so that you are constantly tuning your plan the closer you are to executing that plan.

Karin Bursa (18:32):

Number two, expand your supplier network and think in terms of supplier liquidity. Yes, I am encouraging you to add new suppliers and to get them in place and certified and available on your network so that you can crank it up or ratchet it back as needed. And that ability, that flexibility to increase or decrease as your business deems necessary, I’m referring to as supplier liquidity.

Karin Bursa (19:05):

So, the third thing we talked about that these leaders are doing is that they model their constraints. They model their constraints, which means they know how much they can produce, how much they can store, what volume can be distributed, and what transportation availability will impact delivery of that customer’s perfect order. And if you are operating in an unconstrained world, listen, supply chain movers and shakers, you need to gimme a set of those rose-colored glasses because that world simply doesn’t exist anymore.

Karin Bursa (19:50):

We are living in a world that is filled with supply chain constraints, and you need the ability to model those in your supply chain planning platform. Think of it as creating a digital twin of what your physical network looks like in order to plan more effectively. This is also going to give you some huge bonuses around the ability to automate certain business processes, which means you, as a planner, get to be hands free and work on some more interesting opportunities in the supply chain.

Karin Bursa (20:34):

And then, finally reduce product portfolio complexity. Maybe, I should have started with this one. But reduce that product portfolio complexity to give you that narrower set of products to be produced, sourced, moved throughout your network with greater reliability. Simplicity is magic. It’s magic.

Karin Bursa (20:59):

So, I’m going to challenge you, supply chain movers and shakers, I’m going to challenge you to select at least one of these four strategies from market leaders. And, remember that imitation is in fact the sincerest form of flattery. So, pick one, recalibrate to reduce risk, expand your supplier network, model your constraints, and reduce product portfolio complexity.

Karin Bursa (21:27):

I hope these insights are going to help you raise your supply chain IQ. And on the topic of raising your supply chain IQ, be sure to check out the wide variety of digital content at supplychainnow.com. While you’re there, I want you to find TekTok, that’s T-E-K-T-O-K, and subscribe. Tell your colleagues to listen in and join me for the next episode.

Karin Bursa (21:54):

This is Karin Bursa, host of TekTok, digital supply chain podcast, helping you to eliminate the noise and focus in on the information and inspiration you need to transform your business. Let’s drive supply chain success and enable you to replace risky inventory with valuable insights. We’ll see you next time on TekTok.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Jeff Miller


Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris


Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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