Supply Chain Now
Episode 966

Digital Twins have moved from a nice to have, to a must-have mandate.

-Karin Bursa

Episode Summary

Digital Twins have moved from a nice to have, to a must-have mandate. The pandemic exposed weaknesses in our global supply chains – gaps or more accurately fragility in our supply chains at a time when we need significant agility and greater resiliency. As Supply Chain Movers & Shakers, you are working hard to help your companies gain greater visibility, better flexibility, and more responsive agility as you are leading your businesses through a gauntlet of shortages, constraints, disruptions, and geopolitical events. This crossover episode of the TEKTOK Digital Supply Chain Podcast will help you understand how a DIGITAL TWIN can help.

Episode Transcript

Intro/Outro (00:01):

Welcome to TEKTOK digital supply chain podcast, where we will help you eliminate the noise and focus on the information and inspiration that you need to transform your business impact supply chain success and enable you to replace risky inventory with valuable insights. Join your TEKTOK. Host Karin Bursa. The 2020 supply chain pro to know of the year with more than 25 years of supply chain and technology expertise and the scars to prove it. Karin has the heart of a teacher and has helped nearly 1000 customers transform their businesses and tell their success stories. Join the conversation, share your insights and learn how to harness technology innovations to drive tangible business results. Buckle up is time for TEKTOK powered by Supply Chain Now.

Karin Bursa (01:14):

Well, welcome back supply team movers and shakers Karin be here and I am your host for TEKTOK the digital supply team podcast. I need to start today’s episode with a great big gigantic. Thank you. Thank you for helping TEKTOK. Get recognized on two different podcast lists. This is very exciting for me. TEKTOK was named number 16 on the feed spot 2022 list of best supply chain management podcasts and supply chain. Now, which of course brings you TEKTOK was once again, named number one on the feed spot 2022 list. So congratulations to the entire supply chain now team, and thank you for all you do to share insights and help build our industry. And thanks once again to all of you each and every one of you. Supply chain, movers and shakers for helping tech talk, get recognized by feed spot as well as by the JB F top industry podcast list for 2022.

Karin Bursa (02:26):

I really appreciate it. Now, if you wouldn’t mind do me another favor and please share this episode with at least three people in your network and be sure to subscribe to TEKTOK wherever you get your podcast. That’s T E K T O K digital supply chain podcast. I’d also welcome your connection on LinkedIn. All right, let’s dive into today’s digital supply chain topic. We’re gonna be talking about digital twins, you know, growing up. Did you ever wish you had a twin? I know I always wanted a twin one that was smarter than me and could do all the tasks that I didn’t wanna do. I figured that this would free me up and give me more time to do whatever it was I loved doing at the time. And having someone else take care of some of those tedious tasks and chores, you know, like most eight year olds, my vision was not fully rooted in reality.

Karin Bursa (03:31):

I recognized that and although I do have an older brother, there were no twins, digital or physical to be found. So I muddled through on my own, but you know what, today you have an option and that option is a digital twin for your supply chain. So digital twins have moved from a nice to have to a must have mandate for your business. You know, if there’s one thing the pandemic did, is it exposed weaknesses in our global supply chains gaps for some of us more accurately, the fragility in our supply chains. And that happened at a time when we actually need significant agility and greater resilience. So as supply chain, movers and shakers, I know that you are working hard to help your companies gain greater visibility, better flexibility, and become more responsive, more agile as you’re leading your businesses through what probably feels like a gauntlet of shortages constraints, disruptions, geopolitical events, you name it.

Karin Bursa (04:52):

We’ve got a little bit of everything. And before we dive into the digital twin, let’s remember that our ultimate goal of our supply chain strategy is to contribute to your company’s goals, moving the business forward, serving customers and creating a competitive advantage. Now this involves more than just optimizing your supply chain plan, you know, at TEKTOK, digital supply chain podcast. Have you ever thought about what exactly do we mean by digital supply chain? Well, the digital supply chain incorporates of course, information technology. That’s your software and services, the advanced analytics, your business process modeling, and the data required to improve visibility and efficiency across all activities teams and training partners. Those trading partners are your customers and your suppliers. All of that, that is required to ultimately create value for your business and satisfy customer needs. So digitalization has taken giant leaps forward in the last five years, giant leaps in the last five years, that puts us before COVID or the impact of COVID 19 solution providers were developing cloud based solutions that incorporate machine learning, artificial intelligence, the internet of things, sensors for realtime data.

Karin Bursa (06:36):

Oh yeah. And digital twins that leveraged advanced analytics and the ability to ingest large. And I do mean large data streams. And today supply team leaders must understand and prioritize technology that can help accelerate digital transformation. That’s why you often hear me say at TEKTOK, our goal is to help you replace risky inventory inventory that we’re holding just in case it’s needed with valuable insights, right? Replacing inventory with data and intelligence, these digital initiatives should be prioritized so that you can create tangible value for your business. One area to consider is leveraging supply chain solutions that incorporate a digital twin that’s right. A digital twin. So what exactly am I talking about when I say digital twin? Well, it is in fact, a digital representation of your physical supply chain. The digital twin is designed to help you accelerate, planning, evaluate multiple scenarios for your business and improve decision making.

Karin Bursa (08:06):

And another outcome will be the ability to boost confidence in the supply chain response of your organization. The bottom line is that supply chain planning is all about decision making. And the digital twin is the next evolution of supply chain planning. The digital twin provides a logical and sometimes even a geographic 3d visualization of your supply chain network. So not only does it show you where your nodes are, but it should alert you to pressure points. It should give you visual indicators of where constraints or issues or a failure to meet. Your business plan are currently happening or predicted to happen in the future. It should also help you model your business so that you can evaluate multiple scenarios and that’s gonna help you mitigate risk and harness new opportunities. Now, for any of you that are listening, that are supporting supply chain technology today, I want you to hear me very clearly because the digital twin is much more than a data model.

Karin Bursa (09:30):

It’s much more than a static logical model of your global network. Although having a clear understanding and access to a, a clear and accurate data model and a robust logical model, these are really important stepping stones, but they are just that stepping stones to creating a digital twin. So a digital twin is gonna be a robust virtual model of your global network and it is going to span multiple planning, horizons. That’s right. I said, multiple planning, horizons, anybody out there going, wait, wait, Karin, what do you mean? What the heck is that? Okay, so stay with me now, when we talk about planning, we often talk about planning across three broad horizons. The first is a strategic horizon. And when we talk strategic, we are typically looking at 24 plus months. Some companies will stretch that planning horizon out as far as 10 years. And that allows them to do things like incorporating new manufacturing facilities, new distribution centers, penetration into new markets.

Karin Bursa (10:55):

So they’re making these large capital investments and they’re modeling the capabilities, the anticipated sales and the ability to respond and satisfy customer needs in a strategic horizon. Again, beyond a 24 month horizon for most businesses, then you look at tactical horizons. So tactical horizons is where most supply chain planning focuses. And this is anywhere from about three months to about 24 months. And that is our ability to forecast and respond, produce, procure, distribute goods inside that tactical window of time. So now you may be thinking why, why stop at three months? I’m giving you that three month benchmark. As most companies have a fixed lead time for their business. That’s about 12 weeks. So I’m just arbitrarily giving you that as three weeks to or three months to 24 months in that tactical horizon. If you are able to respond faster, if you don’t have a frozen time fence, that is 12 weeks long, maybe yours is eight weeks long.

Karin Bursa (12:16):

Then your tactical horizon would be that kind of eight weeks to 24 months. So inside your frozen horizon, your ability to produce procure goods for market that is considered your operational planning horizon. That is what we’re doing day in and day out. We’re fulfilling customer orders, but we’re typically not producing or procuring inside that window. Right? So strategic typically 24 months or more tactical, somewhere between three months and 24 months and then operational hours, or even minutes up to days or weeks, that’s my operational period of time. Now the reality is these things are all connected. What happens today impacts what happens three weeks from now, what happens three weeks from now may impact what happens four months from now, right? So you can see how all of these plans need to be rooted in the same model of my business and need to validate various attributes and capabilities along the way.

Karin Bursa (13:34):

Thus the need for multi horizon planning. Now, historically these planning horizons were actually planned in different systems, different products or different solutions. You’ve probably heard the terms of supply chain planning, demand, inventory, production planning, and then you’ve heard supply chain execution, which has meant warehouse management order pick pack, and ship and transportation. In essence, executing the plan that was put in place in supply chain planning. Now for a decade or more, we have been talking about the convergence of supply chain planning and supply chain execution. So bringing together, if you will, both the tactical and operational horizons, what supply chain digital twins are enabling us to do is to not only bring the tactical and the operational horizons together, but to bring the strategic horizons together as well. It’s exciting. I gotta tell you I’m geeking out just a little bit, but it is very exciting to see all of this coming together in a single plan or a single model for your business, that we can look at different granularity and different periods of time to run our business.

Karin Bursa (14:59):

So let your digital twin model and test your network so that we can proactively expose any inefficiencies, any choke points that we need to address digital twins will create a digital version of your global supply team network. And they’re gonna include things like manufacturing, facilities, distribution centers, key transportation lanes, and even assets, transportation assets, whether they are trailers or trucks or ships or air cargo, or even drivers, which continue to be a constraint in many markets. They’re also going to include things like your inventory policies or key customers and locations. And even of course, some of those critical suppliers that are helping you to either procure raw material or critical componentry or finished goods in your network. So building and maintaining a digital twin is not just a simple network modeling exercise. It needs to be part of your living and breathing supply chain. It is a living an active part or an active representation of your capabilities, and it must be connected to both your planning and the actual execution of your business.

Karin Bursa (16:34):

It’s got to stay current to your capabilities as well as the current market conditions. So this current market condition monitoring, you are seeing a number of solutions in the marketplace that talk about supply chain visibility, and that visibility is really monitoring the movement of goods, right? And that is typically happening inside lead time for many companies, again, bringing all of these elements together, across all of the planning horizons. So it requires some cross-functional collaboration. Um, and it’s gonna include your supply chain team, your production team, your warehouse teams, your distribution teams, your finance, um, your, uh, information technology, your it teams, your data science teams, bringing all of this cross functional team together to help you model the capabilities in your network. Okay. If you are multitasking, come back to me for just a minute. I wanna review with you why the big, why we need to invest in creating a digital twin.

Karin Bursa (17:48):

So experience shows that digital twins actually boost the agility of a business and improve the quality of overall decision making. And the results are tangible. That’s right, measurable, tangible. You’re gonna see in a number of different areas. And the first I’m gonna start with the top line revenue impact. You are going to see an increase in revenue potentially by as much as two or 3% for your top line, better service at a lower cost is also gonna boost your overall profitability. Having a digital twin is gonna help you improve your on time in full fulfillment rates, and you will see a faster time to market that’s right. We’re gonna replace risky inventory with valuable insights. Speaking of replacing risky inventory, you are gonna see some inventory reductions as well. When you implement a digital twin, you will see increased inventory visibility. And that is across all inventory form and function form finished goods, work and process raw material and function. Things like presentation, stock fill stock, right? So we are gonna increase our visibility across all inventories form and function. We may see inventory reductions by as much as 10%. That’s right. Double digit reductions in inventory. Talk about tangible. So with lower cost and those lower costs are not just measured in inventory dollars, but they’re also measured in areas like reduced expediting cost, improved visibility on our response to disruptions and the ability to quickly and actively replant business alternatives.

Karin Bursa (20:01):

Now, part of that replanning is in fact, the ability to stimulate and optimize network-wide capabilities. So I’ve got this model, this digital twin, and now I have the opportunity to apply prescriptive, predictive, and other advanced analytics that are going to allow me to drive decisions that range again, from strategic to tactical, to operational. So your future needs, right, our future needs are what that is our forecast. That is our market forecast or our customer forecast, along with our ability to procure either material or finished products to produce. If we are a manufacturer and to store and distribute those goods. Now that can all be simulated in a digital twin, and we’re gonna do that so that we can gain insights. We can test alternatives, we can evaluate alternative scenarios for our business, and we can respond to disruptions. This becomes the basis of your supply chain plan.

Karin Bursa (21:21):

Now another way we are gonna manage the impact or we’re gonna measure the impact of our digital twin is with confidence. That’s right. Confidence. Don’t underestimate the value that great decision making confidence is gonna bring to your business. So just think that instead of conducting three, what if scenarios that you may have done in an spreadsheet that today you are able to evaluate 300 scenarios in a fraction of the time, then you take a closer look at the top three scenarios. These become candidates that meet your business goals and give your team the insights that they need to make a decision. How confident would you feel about taking the next right step? I mean, I know I would be much more confident. I say, sign me up. I am ready. 300 or more scenarios versus three scenarios and actual digital model of my network versus something in Excel.

Karin Bursa (22:35):

I mean, you are helping me see blind spots that I can’t see on my own. That’s what your digital twin is gonna do. So how do you get started? Right? Since we can’t just wave a magic wand and produce, a digital twin, most digital twins are designed or modeled piece by piece tested, validated, and then scaled until we get to a full and robust digital twin of our entire end to end enterprise network. You know, some visionary businesses are also including key customers and critical suppliers to create a multier enterprise digital twin. So where do we start? Let’s start with an area of our supply chain. And I suggest that you look at a problematic area of your supply chain. I suggest that look at something, that’s got a fair amount of uncertainty around it, or we’re challenged by constraints, or you feel like your people are just Ling through this process.

Karin Bursa (23:50):

This is gonna give your team focus. And the impact that they make is gonna be recognized across your business. And when that happens, it’s gonna inspire more investment from key stakeholders. And this is going to accelerate the next steps in driving your end to end supply chain digital twin. Now, according to Gartner, Gartner tells us there are seven building blocks for the ultimate digital supply chain twin. So the ultimate digital supply chain twin, we’re gonna put these seven items in the show notes. So if you don’t have a pen or paper with you right this minute, just check the show notes. So according to Gartner, the seven building blocks are as follows. Number one is that I have to have a way to visualize my supply chain. So supply chain visualization, what does it look like? Where are my nodes? What are my, uh, transportation lanes to be considered?

Karin Bursa (24:54):

Number two targets and policies and rules and constraints. That’s a lot. I just said a mouthful targets, policy rules, constraints, number three, time, phased pegging relationships. So if a happens pegged to this timeframe, then B happens here, C et cetera, et cetera, so that we really have a comprehensive view of our business. Number four probability distributions. So that ability to model multiple scenarios for the business and to look at a distribution of outcomes, number five, correlations and configurations, again, if a happens then B, C or D happen, if B happens, maybe X, Y, or Z happens and number six entities. So this is the ability to model things like production facilities, distribution centers, key transportation lanes. We’ll have some attributes around those and some parameters. So, you know, daily capacity, for example, might be something that is included in each and every one of those entities and number seven real time transactions that’s right, real time, or as near real time, as you’re prepared for now, this could come through O T devices, the internet of things, our ability to look at sensors in the marketplace and get those signals quickly so that we can respond faster.

Karin Bursa (26:32):

So this could be something like a replenishment signal on a tank that we’ve sold a certain quantity through a certain channel. And therefore we need to trigger replenishment order that we’re out of raw material at a location that we’re out of packaging that needs to be replaced. It could also be things like events and yes, of course, events can be commercially driven events like promotional activities, but events can also be things like weather events or disruptions, right? It gives us the ability to get very granular and start localizing our ability to either serve demand or that might influence demand in a particular area, right? You with me, right? Ice storm comes, I can’t have trucks on the road. It’s gonna take me longer to deliver heat wave occurs. Oh, people are gonna want more product. I’m gonna see a spike in demand, right? So those things are gonna happen differently in different geographies, but those are realtime events that can be incorporated to help us refine our plans inside some of those operational time horizons.

Karin Bursa (28:02):

Right? So back to multi horizon planning, this is why that operational, uh, insight is so very valuable. Your digital twin is gonna become the very heart and brain of your dig digital supply chain initiative. And it’s gonna include things like advanced analytics. So when we say advanced analytics, I’m not just talking about pretty pictures. In fact, I’m talking about four different types of analytics, four different types of insights. The first you are probably most familiar with, and that is just descriptive analytics. So descriptive analytics, tell me what is, or what has happened. So they almost look at like what’s happening today and backwards. So they may incorporate some of the things that you’ve done in your reporting in the past, but also what your current business intelligence initiatives might be bringing to the table. The second type of analytics are gonna be diagnostic. So why did it happen?

Karin Bursa (29:19):

What were the root causes, right? Because I wanna scratch beneath the surface and make sure that we are modifying and changing things that will prevent bad things from happening in the future, or do more of the good things that our team has delivered. Those are your diagnostic analytics. The third type is gonna be predictive. So this is where it gets really interesting because I am predicting what is gonna happen in the future and doing that increasingly with greater and greater precision. So not just, what’s gonna happen top line for the enterprise, but what’s gonna happen in a particular market or for a particular product family or a product family within a market or within a channel. And then finally prescriptive and prescriptive is gonna give me suggestions and actionable insights on what I should do next. So given what we know, the best information we have, and our current plan here is a prescription.

Karin Bursa (30:29):

Here are recommendations of the next logical things to do. These advanced analytics are gonna provide new insights that are gonna help you make better decisions. So gonna increase your competitive advantage and drive greater agility. If you leverage them, you are likely to see shorter lead times increased forecast accuracy. You’re gonna accelerate your inventory turns and you are gonna get even more productivity out of your available manufacturing capacity. And remember, our overall objective is to drive decision making that supports the ultimate goal of our supply chain strategy, which is to do what it’s to contribute to the company’s business goals, to serve our customers and to create a competitive advantage. So with a digital twin, you are gonna empower your business to make better decisions faster each and every day. So thank you so much for joining us today and remember that we need your help to spread the word. So please share this TEKTOK episode with three connections, and don’t forget to subscribe to TEKTOK. That’s TEK TOK, wherever you get your podcast. Our goal with TEKTOK digital supply chain podcast is to help you eliminate the noise and focus in on the information and inspiration that you need to transform your business and replace risky inventory with valuable insights. We’ll see you next time on tech talk powered by supply chain. Now.

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Kevin Brown

Host, Logistics with Purpose

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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