Episode 669

Episode Summary

“Today’s challenges are NOT YOUR FAULT but these challenges are YOUR OPPORTUNITY to drive value and unleash new opportunities for your business.”

-Karin Bursa, Host, Supply Chain Now

How does your business become more resilient when more than 60% of supply chains have been designed with Cost Efficiency as the desired outcome? You can balance resilience and efficiency to improve the reliability of your global network and unleash new agility in the face of an increasingly global market filled with disruptions. It’s time to leverage 6 Strategies to Gain Supply Chain Resilience. Tune into TEKTOK to hear more on the what supply chain innovators are doing to become more resilient.

Six Strategies for Greater Resilience

1) Sense & Respond

2) Inventory & Capacity Optimization

3) Multi-Sourcing Network Diversification

4) Visibility

5) Artificial Intelligence & Automation

6) Continuous Planning

Episode Transcript

Intro (00:01):

Welcome to TEKTOK Digital Supply Chain Podcast, where we will help you eliminate the noise and focus on the information and inspiration that you need to transform your business, impact, supply chain success, and enable you to replace risky inventory with valuable insights. Join your TEKTOK host, Karin Bursa, the 2020 Supply Chain Pro to Know of the Year. With more than 25 years of supply chain and technology expertise and the scars to prove it, Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Join the conversation, share your insights, and learn how to harness technology innovations to drive tangible business results. Buckle up, it’s time for TEKTOK, powered by Supply Chain Now.

Karin Bursa (01:12):

Well, welcome supply chain movers and shakers. Karin Bursa here. And I am so glad that you are with me today for TEKTOK, the digital supply chain podcast. We’re going to tackle the topic of thriving through disruption and leveraging six strategies for greater resilience. These strategies are so important to your business that I had to break the discussion into two parts. So, we covered the first three strategies in part one. And today, we’re going to dive into strategies four, five, and six, so that we get that full picture of six strategies for greater supply chain resilience.

Karin Bursa (01:53):

You know what? I believe that feedback is a gift, and I need your feedback. So, please message me with your thoughts, your insights, questions, and recommendations, and, of course, your success stories and challenges. I’d really love to hear from you. While you’re there, please be sure to subscribe to TEKTOK wherever you get your podcasts, or simply go to supplychainnow.com/programs/tektok, that’s T-E-K-T-O-K, and subscribe there. I don’t want you to miss a single episode.

Karin Bursa (02:31):

You know, today’s challenges are not your fault. That’s right, today’s supply chain challenges are not your fault. But these challenges are, in fact, your opportunity to drive value for your businesses. Chances are that your supply chain wasn’t designed to prioritize resiliency. In fact, the majority of supply chains – that’s more than 60 percent of global supply chains – have been designed to do one thing. They have been designed primarily for cost efficiency rather than resilience or agility. And in today’s dynamic disruption prone global supply chains, resiliency is far greater an importance than it has ever been.

Karin Bursa (03:29):

And you know our goal here with TEKTOK is to help you replace risky inventory with valuable insights. That’s difficult to do when more than 60 percent of supply chains have been designed with only cost efficiency as a desired outcome. Those supply chain designs did not or do not incorporate agility, resilience as high priority outcomes. So, let’s talk for just a minute. What exactly is resiliency? Resilience is your organization’s ability to absorb and adapt to changing environments in a way that’s going to enable your business to deliver its products in a wide spectrum of market conditions. Resiliency is a highly desirable, critical business attribute that isn’t just about surviving in the midst of disruption, but actually thriving in a world that is filled with disruptions.

Karin Bursa (04:42):

So, in the wake of the global pandemic and so many other disruptions, supply chain leaders are now faced with the ability to balance resilience and efficiency to improve the reliability of their global networks. And a resilient supply chain – don’t get me wrong. I’m not saying that you become immune to disruptions. Many of these disruptions are not in your control. But a resilient supply chain is more agile, more responsive in the face of these disruptions. It has the ability to quickly recalibrate the business, the plans, the customer needs, the production and distribution capacities to respond to more dynamic market conditions.

Karin Bursa (05:37):

In fact, resilience has become a priority for many CEOs. It is discussed in the board of directors meeting. And as supply chain leaders, as we emerge from the global pandemic, and we have addressed a multitude of supply chain disruptions, we need to put in place practices, strategies that are going to help our businesses be more resilient over time. We know the disruptions are not going to go away. We know that the severity, and the frequency, and the length will change each time. We know that the world will always be filled with uncertainty. But instead, today, we need to be asking ourselves, not about how accurate our plan is, but what is the probability that an event or disruption will happen. And if an event or disruption happens, how will we respond? That, my friends, is resilience. And it requires us to think, and act, and invest differently.

Karin Bursa (06:48):

So, are you ready? In part one of this discussion, we talked about the first three strategies. I’m going to take you through those just really quick to set the stage for strategies four, five, and six. So, strategy number one is sense and respond. That’s right, how do I harness new data, new market signals, to sense the need in the marketplace? And then, how do I respond? How do I satisfy that demand with my ability to source, produce, and distribute goods? And the idea here is that I recalibrate with greater frequency. I ingest new signals with greater agility, greater frequency, to be able to track and make incremental changes over time. Our supply chains become these living and breathing organisms that are constantly adapting, sensing, and responding to new market signals.

Karin Bursa (07:52):

The second strategy was inventory and capacity network-wide. The first thing I would encourage you to do is to understand that not all inventory is equal. Inventory actually has a form and a function that is unique in the business. And we need to be able to optimize that inventory, not just at multiple storage locations, but by multiple form and function for our business. And we need multiple policies available to us. Just looking at something, like, 30 days forward coverage for everything in my product portfolio, not sufficient for a resilient enterprise. We also need to look at our capacity. And capacity is not just the ability to produce, to manufacture, but it also includes storage capacity and distribution capacity. And I know many of us are struggling today with capacity issues that are coming from container shortages, port closures, port backups. All of that needs to be fed into your plan and recalibrated in order to be more responsive to customer needs.

Karin Bursa (09:07):

The third was multi-sourcing network diversification. The key word here, diversification. Well, maybe there’s two key words, multi – more than one – and diversification to help me mitigate risks. So, you’re going to gain resilience and agility by looking at things like regional strategies, multiple suppliers, and the ability to tap into a network, maybe have co-manufacturers, co-packers, and different distribution partners. Go back and listen to part one, we dive into those three areas in more detail. Hopefully, you’ll get some new ideas on how you can gain resilience in your supply chain.

Karin Bursa (09:51):

All right. So, let’s tackle strategy number four. Strategy number four to help you gain greater resilience is increasing your visibility. Okay, I know some of you just sat back and went, “Yeah, right? Duh. Like, I’m talking about visibility all the time.” Well, listen, an August 2020 McKinsey report on risk resilience and rebalancing global value chains stated that 54 percent of executives don’t have clear visibility into their supply chains beyond tier one, beyond that next trading partner, the customer, the supplier. You know what? I would submit that more than 50 percent don’t even have that tier one visibility. I think that’s an optimistic number they shared with us. And many of you are struggling with visibility within your own business. Be honest with me now. Be honest with yourselves. You are struggling to get visibility of every one of your plants, what they’re able to produce, your ability to move demand or place demand on multiple production facilities. Getting a good, honest, clear read on what your inventory position is. Many of you today are still struggling with those aspects of supply chain.

Karin Bursa (11:21):

And over 20 years that I’ve been in the supply chain and technology sector, I got to tell you that gaining visibility is one of the most cited goals of supply chain initiatives. And I will often ask the chief supply chain officer, “What exactly does visibility mean to you? What does it mean in the context of this initiative?” And I get a wide variety of responses. So, I want to encourage you to do two things – two things, as you think of visibility. The first is, define what visibility means to your business or to this transformation initiative. The second, equally as important, is for you to set specific goals on how your organization is going to leverage that visibility. What are you going to do with it? It’s not just about knowing a disruption is on the horizon. It’s about recalibrating to respond.

Karin Bursa (12:24):

So, think back to strategy number one, sense and respond. Know what you’re going to do with that visibility in order to give your company an advantage in greater resilience. You know, it’s very rare that trading partners, tier one, tier two trading partners think about data structures in the same way that you do. So, their data structures, their software, the way they configure their systems, their planning horizons, all of these things are going to vary greatly across geographies and business partners. That data though is your foundation. But it’s more than just getting access to the data. It’s the ability to harness the right signal and to transform that data point, that data signal, into actionable results, actionable information for your business.

Karin Bursa (13:24):

So, how do you bring that data together? How do you tap into multiple demand signals? I want to encourage you to listen to TEKTOK Episode 568, where I discussed with Craig Ablin, who is a consumer goods supply chain expert, on levers that are driving both the digital and physical supply chain success. There’s some really good examples in there of the ability to bring that information together. To act upon the information in increasing your visibility and what you should be thinking about how you should leverage that visibility to respond to a variety of market conditions.

Karin Bursa (14:15):

Okay. So, strategy number five in gaining greater resilience, it is leverage artificial intelligence and automation. Okay. I know somebody just rolled their eyes out there. You’re probably thinking, “Karin, I cannot afford artificial intelligence. We’re a mid-sized company. We can’t have a team of data scientists.” I agree you can’t. You can not afford a team of data scientists, but you can afford an AI driven supply chain planning solution. One that brings you that expertise without you having to have a team of data scientists on board. If you want to know your first step, your first step is dumping your spreadsheets. That’s right, we’ve got to get out of spreadsheet based planning. That is introducing more risk into your business that is putting you in jeopardy. We want to eliminate risk, reduce risk, increase resiliency. Not the opposite. Not increase risk in our business.

Karin Bursa (15:26):

And this is one area that we have control over. We need to be in a position to dump these spreadsheets. And for many of you that means you need to evaluate your supply chain planning platforms for a couple of things. First, make sure you’re using the latest capabilities that are available. Understand how those platforms are leveraging artificial intelligence and machine learning to get smarter over time. That’s right, your system is going to get smarter over time. It will apply this planning science to leverage a multitude of demand signals, new data sources, and enable you to evaluate or generate multiple scenarios for your business. I know we’re not talking about the Jetsons here. All right. Come on. This is available today and it will allow you to automate many of your planning processes while giving you both greater precision as well as a bigger picture of what is impacting your customers, your suppliers – that’s right – your business. It is going to enable you to evaluate multiple scenarios and choose the next right thing and how you respond.

Karin Bursa (16:45):

You know, one Gartner survey indicated that a surge in artificial intelligence activity is coming. And that by 2022 – that’s right around the corner – 77 percent of the surveyed organizations will be leveraging artificial intelligence in planning their supply chains. And the good news, you do not need a team of data scientists. You can harness the benefits of artificial intelligence and machine learning through your planning solutions.

Karin Bursa (17:21):

All right. Strategy number six, make the move to continuous planning. That’s right, make the move to continuous planning. So, first of all, some of you out there may need to create one plan for your business, right? One plan. That means I don’t have multiple demand plans and forecasts. I don’t have multiple production plans. I bring all of this together in a single plan for my business that covers strategic, tactical, and operational planning horizons. All in one plan. I can drill down. I can zoom out. And, oh, by the way, I need that plan to support both volume metric and financial measures. That’s right, volume metric. How much and where and financial, what is my top line revenue? What is my bottom line profitability? You may be asking yourself right now. Why financial measures? Well, I just told you, top line growth, bottom line profitability. And by the way, the higher you rise in an organization, the more often your key unit of measure becomes financial. And if you’re in a publicly held company, that C-suite needs the ability to predict future revenue and profitability to be accountable to shareholders.

Karin Bursa (18:54):

So, if you’re still with me, come on. Come back with me if you’re multitasking. You’re thinking, “So, what exactly is continuous planning? What does that mean?” Well, in the simplest terms, planning solutions providers used to make you choose between being a weekly system or a monthly system. That’s right. That’s right. Yeah. Weekly system or monthly system. Not anymore. Today, your planning solution – the latest and greatest capabilities – should allow you to zoom in or telescope out to look at a multitude of horizons, to get very granular or to look at the macro trends, to be able to look at what’s happening tomorrow, three days from now, next week, next month, next year, or to evaluate my fiscal year performance. So, you need to ask your provider about the ability to support continuous planning. The ability to plan and replan, recalibrate my business as new signals come to light.

Karin Bursa (20:10):

I know you still need a cadence based plan. Absolutely. You still need to know your monthly performance, your quarterly performance. Look at how you’re doing against an annual operating plan. Absolutely. I’m not telling you that that is not important. I’m telling you that you are no longer tied only to those cadence based rules. Now, you need the ability to plan continuously to harness the latest data, to recalibrate your plan, and to enable your business to sense and respond in greater resiliency. Makes sense? Okay.

Karin Bursa (20:51):

So, those six strategies for greater resilience. So, we talked about in part one – go back and listen to this in more detail – but there was sense and respond. Harness new data, new market signals, to align your business. We talked about inventory and capacity and being able to add precision into what you’re producing, sourcing, storing, and moving to market, and understanding inventories form and function across your network. Number three was, looking at multi-sourcing network diversification. That’s a mouthful, multi-sourcing network diversification. This is going to give you the ability to gain agility, to look at surge capacity, and respond whether we do things like nearsourcing or postponement strategies or working with contract manufacturers or co-packing partners or 3PLs. This is multi-enterprise, multi-sourcing capabilities. And the value proposition is very high.

Karin Bursa (22:02):

Visibility, that was number five – excuse me – that was number four. Visibility was number four. Define what visibility means to your business, how you’re going to measure it, and what your organization is going to do with it. It’s not just about knowing that a change has occurred or a disruption has occurred. It is the ability to recalibrate your response based on that latest information. And then, artificial intelligence and automation. You’re seeing how all this works together? So, using your supply chain planning platform, leveraging the artificial intelligence, the machine learning, the ability to bring in multiple data sources to drive better decision-making each and every day. What can I automate? How can I focus my valuable human capital into the creative side of the response to looking at the scenarios that are produced and making the next right best decision for my business.

Karin Bursa (23:11):

And then, finally, strategy number six, continuous planning. That’s right, create one plan for your business. That plan needs to support multiple planning horizons that map to your strategic tactical and operational needs. It gives me the ability to ingest the latest market signals, customer signals, demand signals, disruptions, and recalibrate in how I’m going to respond. It also brings me together on a planning platform that supports both volume metric and financial measures. Just think how happy your executive team will be. It will transform your sales and operations planning process.

Karin Bursa (23:55)

Okay. I know that’s a lot. Don’t forget to listen to both part one and part two of this. This is the six strategies for greater supply chain resilience. I hope these insights are going to raise your supply chain IQ. And on the topic of raising your supply chain IQ, please tap into the wide variety of digital content that is available to you at supplychainnow.com. And while you’re there, find TEKTOK, that’s T-E-K-T-O-K, and subscribe. You don’t want to miss a single episode. This is Karin Bursa, I am your host for TEKTOK, the digital supply chain podcast. Helping you to eliminate the noise and focus on the information and inspiration you need to transform your business and replace risky inventory with valuable insights. We’ll see you next time on TEKTOK, powered by Supply Chain Now.

Would you rather watch the show in action?

6 Strategies for Greater Supply Chain Resilience, Part 2


Karin Bursa


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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

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Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Patch Reilly

Data Analytics and Metrics Intern

Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Jamin Alvidrez

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller


Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Jada Carson

Marketing Coordinator

Jada is a recent graduate of Old Dominion University, having earned her Bachelor of Science degree in Communications with a media studies concentration and marketing minor. Jada got her start producing content at 16 years old, while attending a radio and broadcasting journalism program in high school, and hasn't looked back!  She is an asset to the Supply Chain Now team as a media specialist, podcast and media producer, and production coordinator.  Outside of Supply Chain Now, Jada is a big Lakers fan, and also a music journalist and enthusiast.

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Ben Harris


Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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