This Week in Business History- Episode 22

Buck O’Neil is also credited as being the first Black manager in Major League Baseball, when he was named a manager by the Cubs in 1962. His strong ties to Kansas City would have him return as a scout for the Kansas City Royals in 1988. In 1990, O’Neil would lead the successful efforts to establish the Negro Leagues Baseball Museum in Kansas City.

-Scott Luton, Host, This Week in Business History


In this episode, Scott W. Luton dives into the story behind an iconic, 100-year-old magazine, as well as one of the earliest investigative journalists. He touches on a pioneer in the game of baseball, as well as the actual inventor of the World Wide Web. But those are just a few of the stories that stood out to our team for the week of 9 November, what stood out to you?

Scott Luton (00:12):

Good morning, Scott Luton here with you on this edition of this week in business history. Welcome to today’s show on this program, which is part of the supply chain. Now family of programming. We’ll take a look back at the upcoming week, and then we share some of the most relevant events and milestones from years past, of course, mostly business focused with a little dab of global supply chain. And occasionally we might just throw in a good story outside of our primary realm. So I invite you to join me on this. Look back in history to identify some of the most significant leaders, companies, innovations, and perhaps lessons learned in our collective business journey. Now let’s dive in to this week in business history.

Scott Luton (01:11):

Hello, and thanks for joining us. I’m your host Scott Luton. And today on this edition of this week in business history, we’re focused on the week of November 9th. Thanks so much for listening to the show for we get started. I wanted to share a great experience that our team had here last week. Several of our team members in our families volunteered at an organization called the empty stocking fund since 1927. This nonprofit has provided holiday gifts, school supplies, and much more to children in need. Last Friday, our team spent half a day at their warehouse in Atlanta, where we picked and packed Christmas gifts. The empty stocking fund will be arranging the delivery of these gifts to hundreds of families in need in the coming weeks is such a wonderful organization. Doing great things for folks in need. If you’d like to learn more and possibly even get involved, visit empty stocking back to today’s episode of this week in business history today, we’re diving into a variety items, including the history behind one of the world’s most successful publications over the last 100 years.

Scott Luton (02:21):

Stay tuned and thanks again for joining us here on this week in business history powered bar team here at supply chain. Now on November 12th, 1889, William Roy Dewitt Wallace was born in st. Paul Minnesota after attending the university of California Berkeley for a couple of years to wit Wallace would return to st. Paul in 1912, he would get a job writing sales promotion letters for the web publishing company. Wallace would also develop a love for writing and the publishing business. In 1916, he would publish his first piece entitled getting the most out of farming. It was mildly successful as Wallace would sell a hundred thousand copies on a whirlwind promotional trip through the American West and Northwest in a model T most importantly though, was the approach that Wallace would develop with the publication. He would take snippets and short condensations of other publications and compile them together in a booklet, right, as well as was formulating his next steps.

Scott Luton (03:30):

As it related to his publishing approach, the U S would enter world war one. Dewitt Wallace would serve in the U S army in combat where he’d be wounded and would spend four months recuperating at a French hospital. He’d pass the time by reading through countless magazines and plotting his next steps and publication ideas. At the end of the war and a pun is returned to the States. It’s been said that Wallace would spend six months every single day at the Minneapolis public library. While there he’d find interesting articles that would have broad appeal. And he’d condensed those articles from a wide variety of magazines into one publication as he was completing his first copy of the publication to wit Wallace would meet the sister of an old college friend, Lala bill Wallace and bell become fast friends. And when Wallace shared his new magazine publication with her Lala bell loved the idea.

Scott Luton (04:28):

The friendship would quickly blossom into romance. The two would marry on October 15th, 1921 in Pleasantville New York. The great depression was raging across the country at the time. And unfortunately it would cost to wit Wallace, his job with his wife’s instrumental support and encouragement. The now jobless Wallace would take the plunge and launch his new business. The first issue of the new reader’s digest was published in February, 1922, they’ve published 5,000 copies, which was available by subscription at 25 cents a piece or $3 per year, almost right away. The new project was successful and popular from 1922 and into the decades that followed to wit and Lala bell Wallace would grow one of the most popular and widely circulated magazines in the world that almost 100 year old publication is the fourth most circulated magazine in the U S reader’s digest says that it stands out today more than ever quote, due to its themes of optimism, faith, terrorism, trust, humor, and wellness, and quote.

Scott Luton (05:43):

The publication’s vision has remained to bring out the good in people and families everywhere. I’ve been reading reader’s digest since childhood. Thanks to my grandparents who collected that publication along with national geographic, my granddad had an entire wall of shelves dedicated to national geographic magazines, and I can remember subscribing to a few other hard copy, periodicals up life, magazine, us news and world report, and then Tinto power way back in the day. What about you? What magazines were pivotal to your formative years? It’s amazing. Just how much the printed media landscape has changed. A few other items to note on this week in business history for the week of November 9th on November 14th, 1889, groundbreaking journalist and business pioneer Elizabeth Cochran, better known by her pin name. Nellie Bly would complete an impressive sailing accomplishment. She would best fictional Phineas. Fogg’s 80 days and would sell around the world in 72 days, six hours, 11 minutes in 14 seconds.

Scott Luton (06:52):

Nellie Bly was quite a character in a famous moment of her career. Blau would feign mental illness so that she could investigate one of new York’s most infamous mental hospitals. By being admitted as a patient Nellie Blau was able to get an up close and personal look at the mistreatment of mental patients. Her six part series in the New York world entitled 10 days in a madhouse quickly made Nellie Bly. One of the most famous journalists in the U S it also paved the way for a new reporting practice that we now call investigative journalism on November 13th, 1911, buck O’Neil was born in care bell, Florida. He’d go home to enjoy a successful professional baseball career in the Negro leagues, especially with the Kansas city monarchs. When his playing career wrapped up, O’Neill joined the Chicago Cubs as a scout where he is credited with signing hall of Famer, Lou Brock to his first professional contract buck O’Neil is also credited as being the first black manager in major league baseball.

Scott Luton (08:01):

When he was named a manager by the Cubs in 1962, his strong ties to Kansas city would have him returned as a scout for the Kansas city rurals in 1988 in 1990 O’Neill would lead the successful efforts to establish the Negro leagues baseball museum in Kansas city. In 2006, at the age of 94, buck O’Neil would become the second oldest person to ever appear as a player in a professional baseball game. On November 10th, 1969, Sesame street would debut on national educational television network, which would later become the public broadcasting service PBS. It has become one of the longest running television programs in the world and has won over 100 Emmy awards. It is broadcast and 120 countries, and has more than 30 international versions of the show on November 9th, 1989, the Berlin wall officially opened up after weeks of regulatory easements. It had been in place for 28 years, West Berliners, and the East Berliners celebrated together in some of the most iconic television moments from the 20th century on November 12th, 1990, sir, Timothy John Berners-Lee would publish a formal proposal for the establishment of the worldwide web, where he called for a web of hypertext documents to be viewed by browsers using a client server architecture by Christmas 1990.

Scott Luton (09:35):

Berners-Lee had built the first web browser and the first web server, the first ever website, which simply shared information about the worldwide web project went live on December 20th, 1990 on November 10th, 1997 board of directors for both MCI communications and WorldCom accepted and approved a $37 billion merger, the largest in us history at the time that wraps up this edition of this week in business history. Those were some of the stories that stood out to us, but what do you think, what stands out to you? Tell us, shoot us a note to or find us on LinkedIn, Twitter, Facebook, or Instagram, and share your comments there. We are here to listen. Thanks so much for listening to our podcast. I hope you’ve enjoyed this latest edition of this week in business history. Hey, be sure to check out a wide variety of industry thought You can also find this Wiki business history, wherever you get your podcasts from and be sure to tell us what you think we’d love to earn your reviewed on behalf of the entire team here at this week in business history and supply chain. Now this is Scott Luton wishing our listeners, nothing but the best. Thank you so much. We’re grateful for your support. Hey, do good gift forward and be the change that’s needed. And on that note, we’ll see you next time here on this week in business history,

Scott W. Luton is the founder & CEO of Supply Chain Now. He has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, Dice and Quality Progress Magazine. Scott was named a 2019 Pro to Know in Supply Chain by Supply & Demand Executive and a 2019 “Top 15 Supply Chain & Logistics Experts to Follow” by RateLinx. He founded the 2019 Atlanta Supply Chain Awards and also served on the 2018 Georgia Logistics Summit Executive Committee. He is a certified Lean Six Sigma Green Belt and holds the APICS Certified Supply Chain Professional (CSCP) credential. A Veteran of the United States Air Force, Scott volunteers on the Business Pillar for VETLANTA and has served on the boards for APICS Atlanta and the Georgia Manufacturing Alliance. Follow Scott Luton on Twitter at @ScottWLuton and learn more about Supply Chain Now here:


Resources, Links, and Events Mentioned in This Episode:

Subscribe to This Week in Business History and all Supply Chain Now Programming Here:
Leave a review for Supply Chain Now:
Connect with Scott on LinkedIn:
AIAG Virtual 2020 Supply Chain Conference:
Download the Q3 2020 U.S. Bank Freight Payment Index:
AME Toronto 2020 Virtual Conference: