Never has such a bright spotlight been shone on the supply chain as a vital strategic component of business success. The industry is undergoing significant transformation across several key areas, from digitalization to sustainability and building resiliency. Sitting down with John Wharff, Senior Sales Engineering Manager at EasyPost, we walk through five critical aspects that organizations must focus on addressing, solving, and optimizing to futureproof their supply chain strategies in 2024 and beyond. 1. Sustainability: Sustainability is no longer a competitive advantage, but an expectation. So, how can companies most successfully embrace sustainable supply chain practices? 2. Returns: According to the National Retail Federation, returns for 2023 totaled 743 billion. So, how can companies make the returns process more efficient and cost effective? 3. Reliability: How can we best improve the performance and reliability of our supply chains, and what performance standards and metrics are both realistic and achievable? 4. Data: How we can access, translate, and use data, not just for better visibility, but to also empower teams with the ability to make more informed decisions? 5. Omnichannel: How important is omnichannel fulfilment, and how can approaches be optimized to cut costs, improve the customer experience, and improve operational…

In this episode of Logistics with Purpose, hosts Enrique Alvarez and Kevin Brown welcome Atul Vir, President of Equator Advanced Appliances to the show, to share his remarkable journey from a military boarding school in India to international entrepreneurship. He discusses key experiences, including navigating a coup, starting Equator, and collaborating with NASA, and emphasizes empathy, negotiation, and sustainability in business. The conversation also touches on his book, “Underdog Thinking,” and the impact of COVID-19 on Equator. Listen in as Enrique, Kevin, and Atul truly highlight the importance of logistics with purpose and building meaningful relationships and good values in business.