It started over drinks, 80s music, and a shared frustration that has probably launched more good organizations than any strategic planning process ever has.
Tag Archives: sustainable manufacturing
Are You Sure Consumers Are the Unlock for Circularity?
One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause.