Critical Mass: Inside the Coalition Building America’s Circular Supply Chain

It started over drinks, 80s music, and a shared frustration that has probably launched more good organizations than any strategic planning process ever has.

Are You Sure Consumers Are the Unlock for Circularity?

One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause.

The Geopolitics of Junk

Here is the situation. The United States imports 95% of its critical mineral supply. Lithium, cobalt, rare earth elements, the stuff inside every battery, every semiconductor, every electric motor. We do not make it, we do not mine much of it, and we do not control the supply chain that delivers it. That is not an energy policy problem. That is a national security problem.