Logistics with Purpose
Episode 105

If you're not passionate about what you're doing, there's no point in doing it at all.

-Daniel Shemtob

Episode Summary

In this episode of Logistics with Purpose, host Enrique Alvarez welcomes Daniel Shemtob, CEO of Snibbs, to discuss his journey from restaurateur to entrepreneur. Shemtob shared his experiences of starting his first business at 19, learning the importance of passion in entrepreneurship, and the success of his food truck business, The Lime Truck. He also discussed his transition into the fashion industry with Snibbs, a footwear brand that uses 95% recycled materials and holds the Global Recycle Standard certification.

Tune into today’s episode for lessons on entrepreneurship, leadership, giving back, and so much more.

Episode Transcript

Intro/Outro (00:02):

Welcome to Logistics with Purpose presented by Vector Global Logistics. In partnership with Supply chain. Now we spotlight and celebrate organizations who are dedicated to creating a positive impact. Join us for this behind the scenes glimpse of the origin stories change, making progress and future plans of organizations who are actively making a difference. Our goal isn’t just to entertain you, but to inspire you to go out and change the world. And now here’s today’s episode of Logistics with Purpose.

Enrique Alvarez (00:35):

Good day and welcome back to another episode of Logistics with Purpose. I have a very, very good guest with me today. I’m actually wearing his product. Maybe not the right foot, this is the better foot, but no, great, great entrepreneur, good person. And without further ado, let me introduce you to Daniel Shemp, up, chef Restauranter, entrepreneur, and CEO of SNPs. Daniel, how are you doing? Welcome to the show.

Daniel Shemtob (00:59):

Thanks for having me, Enrique. I’m doing great. It’s a beautiful day in paradise.

Enrique Alvarez (01:03):

It is, it is. And I heard that you’ve had great news recently. I mean, you got married, right?

Daniel Shemtob (01:08):

I did. I did. Married almost my high school. Sweet start. We met when we were 18, so it’s been really nice.

Enrique Alvarez (01:14):

Well, congratulations for that. And of course everyone’s going to want to know a little bit more about the success of your company and we’ll deep dive into that in a second. But before we do that, let’s just start with a very new kind of segment we have, which is a rapid fire questions just for people to get to know you better. Are you ready?

Daniel Shemtob (01:31):

I’m ready.

Enrique Alvarez (01:32):

You got to respond with whatever comes first to your mind. Alright, what’s one crucial part of your morning routine?

Daniel Shemtob (01:38):

Manifestation and meditation.

Enrique Alvarez (01:40):

What’s at the top of your bucket list?

Daniel Shemtob (01:42):

Wow, great question. Probably drive it up One car.

Enrique Alvarez (01:45):

What book would you recommend to everyone,

Daniel Shemtob (01:47):

B 2.0 Beyond Entrepreneurship 2.0? Best book I’ve ever read.

Enrique Alvarez (01:51):

Where do you find inspiration when you’re feeling unmotivated?

Daniel Shemtob (01:54):

When I’m feeling unmotivated, I find inspiration in walking around the streets, especially in a major city. So for here, I go to Melrose and I just walk the streets and I see all the unique style and people and remember the individuality of this world.

Enrique Alvarez (02:07):

Beautiful, beautiful view. By the way, it seems that it’s a pretty nice day as well. What’s your go-to source for learning new things?

Daniel Shemtob (02:14):

I have a lot. So peer groups. I’m in a group called Entrepreneur Organization, eo. I’m in a group called Vistage. I’m also in a bunch of forums. So I really love information, I love data, I love learning from others, and so I’ve got a lot of ways to get that data.

Enrique Alvarez (02:28):

Well, thank you very much for sharing that and let’s deep dive into your childhood. Can you tell us a little bit more of who you are and a little bit more of how you grew up and your early roots?

Daniel Shemtob (02:38):

Yeah, absolutely. So my parents were both born in Iran, so I’m first generation American. I was born in the East coast in Rhode Island, Providence, where you would assume all immigrants would go when they come to America. And then my parents were lucky enough to see that they needed to move somewhere nicer or not nicer, but somewhere maybe sunnier. And so we moved to Orange County, California, and I had a really unique childhood where I grew up, I would say white-ish. And I’m very grateful for who I am and what I’ve gotten, but I didn’t fit in with the community that I grew up in. And so I always felt a little bit of a different, and I think that allowed me to have a healthy chip on my shoulder. Since I’ve had out all the therapy and I’ve been able to grow up, I’ve noticed that could be a real perk. And so it makes you work a little bit harder, want to really prove things to yourself. And I had a really other unique advantage, which is I grew up around a lot of wealth and I didn’t have it. And so I got to see what a million dollar transaction would look like in a locker room when I was 16 at the gym between two business people. And I saw that that was so casual, it opened my horizons as far as what’s possible. And so I got really lucky with being in a very opportunistic area and being in a very successful area and wanting it and craving it. And so I started my first job when I was 14, started my first business when I was 16, and I think it had a lot to do with the environment that I grew up in. I should mention my first book I got when I was 13 for my older brother was Rich Dad, poor Dad, which tells you about getting out of the rat race. So I was trained early to be who I am.

Enrique Alvarez (03:57):

That’s interesting, and it’s a really good book of course. And as you said, so it came from your older brother. Could you tell us what was your relationship with him and why was he so instrumental in leading you to the entrepreneurship path?

Daniel Shemtob (04:09):

Yeah, so I got really lucky with him. He’s six and a half years older and he was in a lot of ways very present as a father figure. And so he moved to LA when he was 18 and he had it pretty tough. He was working at Primerica doing basically multilevel marketing, sales and hustling every day. And I think he kind of saw the opportunity in creating your own path and your own wealth. And so I think he wanted to give that to me. I mean, even from my earliest successes, he’s always just been so happy for me. And so I’ve had a great teacher and I’ve had someone who’s been a great cheerleader when he needs to be in. So I got really lucky with him and feel very blessed and very grateful that he’s part of who I am today.

Enrique Alvarez (04:44):

I mean, he sounds like a great older brother. What’s his name?

Daniel Shemtob (04:47):

His name’s Leonard, and he’s also an entrepreneur, Leonard.

Enrique Alvarez (04:49):

Well, congratulations. Congratulations for the great influence that you’ve had on Daniel and being such a good big brother. Looking back at that time, when you’re starting to get into the entrepreneurship world, 13, you read the book 14, you started getting into it and your older brother of course always helping you out. Do you remember a story or something can share with us that kind of shaped who you are and what you’re doing now?

Daniel Shemtob (05:14):

Yeah, absolutely. So I could go with a very positive story or a much harder story that had a positive ending.

Enrique Alvarez (05:21):

We could go with both of you want. There’s a lot of learning when you share a positive moment, but then also sometimes as you put it maybe not so happy stories are the ones that usually teach you even more.

Daniel Shemtob (05:33):

Yeah, so why don’t we go with that one. The more impact. I started my first business when I was 19, and so I was managing, it’s kind of a long story of how we got here, but I was managing a real estate services law firm and Riverside, and for one reason or another I got let go. It was kind of an unfair reason. And I went and I decided, Hey, I can go do this myself. And so I start my first business at the tender age of 19. I have a couple of attorneys who are working with me and I’m building out this business. And when I tell you I made it going into work at 19 years old is that I would do anything not to show up there. And it was the first time I disliked what I did and actually the first and only time I disliked what I did, and that business ended up blowing up and I had my one and only panic attack.


I moved back home and I had a bankruptcy all at 20 years. And it taught me my first and I think most valuable lesson, which is if you’re not passionate about what you’re doing, there’s no point in doing it at all because that company made some money before I lost everything and it didn’t make any difference to me. I felt great making 1520 grand at 19 years old a month, but at the same time I didn’t want to be there. And so the business was eventually going to struggle anyways. And so it was just a very early indication that you really want to do what you’re passionate about because at 19, if you’re starting your own business and you’re going after these big goals and targets, the ambition is there. But to be able to actually have the passion and the drive and care about what you do and do something meaningful logistics with purpose, it really does put a lot of energy there.


And that was that huge lesson I learned at a really young age. And it was hard. I mean, going to a bankruptcy, not being able to get credit after, especially being a serial entrepreneur, I wasn’t able to get any funding for my next business. So that’s how I started the food truck with all my leftover capital, which was at the time, $7,000. It was a tough road because of that.

Enrique Alvarez (07:14):

Well, but it’s a really good segue and of course, thanks for sharing that. And you’re right. If you’re not passionate about what you’re doing sooner or later we’ll probably come back to on you. You mentioned a food truck and I actually know you and I know that you love food. You actually have a culinary path to everything you’ve done. At what point did that start? I mean, at what point do you think, well, hey, I like food.

Daniel Shemtob (07:36):

So since childhood, I’ve had two serious fashions and it was food and fashion. And it started when I cooked when I was really young and I wore crazy matching red outfits from head to toe, including a bucket hat that was a Hawaiian Flo.

Enrique Alvarez (07:48):

Oh my.

Daniel Shemtob (07:49):

I know, right? And so it’s always been a passion of mine. I never thought I would end up in the food business. But after I had that experience with that real estate services company, I moved back home and I had to decide what I wanted to do next. And I looked at both industries and I said, you know what? I need to be passionate about what I do. I learned my lesson. And so I looked at fashion and I saw that fashion is, I mean, I think realistically speaking, you could start a fashion brand with a couple hundred thousand dollars, but at the time I had picked a few brains of great fashion brands in Orange County, and most of ’em said, you want about a million dollars to start.


And I knew that was completely out of goal, and I had no idea how to get there in 20. And so I then decided food seemed more reasonable and food trucks had just hit the scene. We’re talking maybe three, four months of notoriety. And so I was really early to it, and I had a moment where I met another food truck operator who was very inspiring and told me to do it. And I think that was the little kick I needed. And I also really only had $7,000 of seed money. And so I went to one of my high school best friends and I said, Hey, I have this idea. I would love for you to help cook. He was an aspiring chef. And he’s like, no, I don’t want to cook. I want to be your partner. And that’s how we started a lime truck in 2010.

Enrique Alvarez (08:50):

You mentioned that you also cook, right? It wasn’t all your partner or,

Daniel Shemtob (08:54):

so when I started, I had home food experience, which arguably he had as well, but I really learned how to cook on the job. And so it was one of those things where a month in high school friend bought me a knife. And so that was my first thing of when do you start getting into cooking, getting a knife? It’s like a big deal. And so I actually learned on the job for the first year and a half of just being a sous chef. And then after he left, I hired another chef. He did okay. I hired another chef, he did. And then I realized I kind of have the creative ingenuity myself, and I’ve been cooking now for four years, five years. And maybe that’s not enough experience, maybe it is.


But I would say all the accolades that we’ve won, it’s probably enough experience, but I did really, really well after that. I think with creating dishes, it’s a little bit different than cooking because creating dishes is all about using inspiration that you get from around the world, kind of pairing flavors together, pairing creative ideas together. And so if you asked who’s the best at butchering a fish and getting the best cut of fish, I have five chefs that I would point to in my restaurant that are 10 times more talented than me. But if it’s how to put that sashimi dish together, I mean, I would still like to collaborate with them, but maybe I have a little bit of that creativity that allows for that special dish to be so unique.

Enrique Alvarez (10:01):

That’s a very, very interesting career path. And you come from entrepreneurship family, and then the food truck was the first thing, the lime truck is the name. What kind of food was it?

Daniel Shemtob (10:10):

So when we started in, it was a brand new menu every day. That is a really fun reason for that. We could go ahead consistent ways. The third day in, I looked at Jason, who was my partner at the time, and I said, Hey, this food doesn’t taste good. He goes, I know I can’t make it consistently good, and also I’m really bored making the food like this. And I said, so what do you want to do about it? And he is like, well, why don’t we just make a new menu every day, which is extremely ambitious, especially for a food truck. But that’s what led us to an insane amount of success. I mean, people were eating at the truck every day no matter where we were located, like 30, 40 minutes away from each other for the first year.


We had about maybe five, six people doing that. And so we had created this kind of FOMO culture and a community of people who really wanted to eat our food because of the uniqueness and the diversity in the menu. And so our weakness became our strength.

Enrique Alvarez (10:56):

Well, and what do you think are some of the learning lessons from that time when you had the food truck and you changed the menu, so it would be daily, what are some of the things that you learned the most, not only about the cooking and food truck industry, but about yourself and about managing a business?

Daniel Shemtob (11:10):

Yeah. Okay. So one thing we didn’t lead to yet, but we could talk about is, so shortly after launching, we had won the best food truck of a huge festival in southern California, which were both food trucks. And we won this big festival. And so for the first time ever, we opened a 30 people online, and until then it was very slow. And then we won the food networks Great Food Truck race, which is a established televised competition show. I spilled the beans probably, and that is where we learned our real big lesson. So we went from doing about $400,000 in our first year, who our second year doing 2.2 million.

Enrique Alvarez (11:40):

And so with how many foot trucks or just one?

Daniel Shemtob (11:43):

We went from one to three. So when we went on the show, we got a second one, and then we had a contract with healthcare, which is our third truck. And I was still running a cash business at the time. And so we’re about a lack of expertise of accounting too quick of scale, a crazy big payroll. And so that lesson that I learned that year is that just because busy doesn’t mean you’re successful.


And that taught me a valuable lesson in p and l. And so after that year, I think we netted, I honestly want to say we netted about 35,000 on that 2.2 million, which is pretty bad for how much a food truck should be making considered also off of that fame. And so it was a really important lesson, and you sharpen your tools as an entrepreneur. And so the creative side is building teams, okay, I’m starting to learn my way in this and getting better at it. The financial side was the last to last piece of the puzzle that I had to learn about, and that was a hard knock lesson I got, was working that hard that year, and luckily we’re still profitable, but it was not nearly as much as it should.

Enrique Alvarez (12:36):

Right. Well, you’re still pretty young, I’m guessing when all this happened.

Daniel Shemtob (12:39):

Yeah, I was 21, 22.

Enrique Alvarez (12:41):

There you go. So tons of things that you still needed to learn back then. And if you don’t mind taking a step back because maybe some people out there, me included, before I actually started prepping for this interview, didn’t know what the great food truck race was. Could you tell us what the show is about, what the competition is about and how is it judged? Because of course, coming second is a huge, huge accomplishment. I feel like it’s more than 150 teams. Did I get that correct?

Daniel Shemtob (13:06):

Oh yeah. Well, we won all of it. So we’re the only food truck to ever win the second season, but we also won the All-Star season. So of the 150 trucks,

Enrique Alvarez (13:14):

right, the second season, not second place, that was my confusion. Well, tell us a little bit more about what the competition’s all about and then

Daniel Shemtob (13:21):

So the show’s premise is insane. So what they do is they take eight food trucks and they, in season two was a little different. They started us in Malibu and we actually physically drove our food truck from Malibu to Miami for a hundred thousand dollars prize. And every week one truck got eliminated, and that would be on a combination of food challenge and then a selling challenge. And so we won that second season and then they brought back all the winners just a couple years ago and they all competed and we won that season as well. And so our food truck has been really blessed in being kind of the food team, I guess I would say.

Enrique Alvarez (13:53):

Wow. It sounds like a challenge just to drive from one place to the other, less trying to sell food and then have good food along the way.

Daniel Shemtob (14:01):

I know we should have done some logistics on the way we would’ve made some more money.

Enrique Alvarez (14:05):

I’m sure. I’m sure. So you also established around the same time, and correct me if I’m wrong, a high-end restaurant called The Hatch, Jackie Tory.

Daniel Shemtob (14:14):


Enrique Alvarez (14:14):

So tell us a little bit more about that and what would you tell our entrepreneur listeners that are willing to succeed in this very highly competitive industry?

Daniel Shemtob (14:22):

So Hatch was very much a passion project or is a very much a passion project. And so it’s a Japanese restaurant. We actually rebranded to Hatcha later, so it’s a little bit more izakaya than Yato right now. Still has a lot of ya, Tori. And for those of you who don’t know, yato means grilled chicken it chicken skewers and other types of skewers. And so that concept was just three great friends who really had an emphasis on Japanese food and wanted to do something really interesting in the space and saw that there was a huge opportunity in that culture’s food that wasn’t sushi because at the time, if you wanted Japanese food, everyone talked about sushi and there was so much more that Japan had to offer.


And so it was my chance of creating a specialty experience like that. I think what made that space so unique is that it’s a smaller square footage space. And so with smaller square footage restaurants, you do have challenges of getting gross numbers up to where you need them so you can kind of hire great teams and stuff like that. But because of the price point and the environment and the bar, we were able to do a pretty good job of putting that together. And we’ve had a lot of fun with it. I mean, my favorite dish on the menu was something that came to me in the middle of the night, which is our black fried chicken, our black ate, and that’s fried in squid powder, Bonita flake, tempura potato starch, and all-purpose flour. And so the idea of creating this really unique textural experience with these Brian Jor thighs for two days with oranges and Thai basil. And so this is a little bit of a chance for me to kind of explore my culinary. And so I’ve had fast casual restaurants, but I haven’t had fine dining. And so I think it was just a great chance to have a creative expression with really great partners.

Enrique Alvarez (15:47):

And is Hatch still open? And Yeah,

Daniel Shemtob (15:50):

we did. We made it through the pandemic and we are thriving, so that was really lucky.

Enrique Alvarez (15:54):

We’ll put all the links and comments on the comment section so that everyone that’s listening to us and happens to live where you are, I’m guessing it’s also in Orange County, California,

Daniel Shemtob (16:03):

Los Angeles,

Enrique Alvarez (16:04):

downtown Los Angeles, downtown Los Angeles. Perfect.

Daniel Shemtob (16:07):

Right there if you can see it in the window bin.

Enrique Alvarez (16:09):

Perfect. Well, and so you’ve gone through your entire entrepreneurship and professional career developing new culinary concepts and businesses, but then at some point in time, and I would like to know a little bit more about what happened there. I mean, I think you shifted towards your other passion, which is fashion. Is that what happened?

Daniel Shemtob (16:27):

Yeah, sometimes there’s divide intervention that happens. And so this one was another one of those stories where at the moment it was really bad, but it turned out very good. And so at the tender age of 23, I just did one of those food network shows. I was opening my second restaurant in downtown LA and I take a corner and I have a slip and fall, and that slip and fall causes me a herniated disc. I go into a lot of pain. And if any of those viewers out there are from the culinary world, you’ll know that when you set up a kitchen, it’s a very personal experience. And so you want everything on the line to be set up exactly where you want. You want the cold station and it’s called mis enla.


You want everything in its right place so that you can create the best experience. And what happened when you’re out, if you can’t do that is you watch somebody else do that. And it’s not like you can’t change it back, but in most cases, once the system and the train is moving, it’s going to keep going. And so I went through this depression at the time where I was like, I’m 23, I thought everything was great. Why was I wearing the wrong footwear? Why did this happen to me? And I went down this rabbit hole of why was I wearing the wrong foot? And it was because I didn’t want to be represented by the brands that were out there because in our space, there’s really only a few companies and they create ugly products that aren’t good for you when you’re standing on your feet all day.


And so it dawned on me at the moment that this was a chance for me to be opportunistic and create something better for my community that I admired so much. And so I was like, you know what? I’ll do this myself. I know I can make it look good. I know I can give back to the community, but how do I want to make it good for you? And that’s when I got really lucky and I met Dr. Snobby, and when I came to him with this idea, he’s like, I’m actually going through all the same problems in my life, which is I stand over a gurney just like a chef does. I’m around these wet materials. I want to create a better shoe for my environment. This is something I’ve been really passionate about my whole life. And so the two of us hit it off with no shoe experience.


And so for five years with consultants from Nike, Jordan, Adidas, we went to create and perfect the work shoe. And I’m really happy to say that at the end of that five years of r and d, we created something so unique that when we took it to a biomechanics testing facility, and that’s where they put the robots in the shoes and they test where you pronate and everything like that. Our shoe tested number one of 4,000 shoes tested for insole and midsole resilience, and that’s what protects your lumbar. And these guys work with Nike, with shoes recruits at Danco, with Olivers, they work with everybody. And so to get that information when we worked so hard on that product, it was just a real beautiful thing. And then from there, that was launched in March of 2020, which is maybe the worst time to launch a shoe for hospitality and healthcare, but still got really lucky and hit it off from the start.

Enrique Alvarez (19:02):

Well, I can attest to the comfort of the shoe I’ve been wearing for a while now, and it’s actually very, very comfortable. What is Dr. Neve’s background? I mean, you said that he was different. I mean, none of you had experience in this industry, but what was his background at the time?

Daniel Shemtob (19:16):

Yeah, so Dr. Stevie is one of the top orthopedic surgeons in the world, and I could say that because one, he’s the resident physician for the Clippers, the Los Angeles Kings USC Sports has a practice in Beverly Hills. He gives kind of talks and speeches on where his industry is going. He also operated on the Kardashians on the past season on the mom who needed some kind of surgery. And so he’s just a very prolific doctor. I mean, just at the top of his field, he is been doing it for 25, 30 years. And so he’s a great partner and a great concept. He’s really great at helping us with that product development.

Enrique Alvarez (19:48):

No, I know he knows exactly what he’s talking about and I’m sure that he’s an very key important part of the design of the shoe and the ergonomic of the shoe, which is very amazing. And something that I was also drawn to is that it’s made out of a hundred percent recycled materials. And you guys thought about this from the beginning or

Daniel Shemtob (20:07):

No, we didn’t think about it from the beginning. I think from the beginning we were just trying to create some great footwear, the best shoot. And then what we did was as soon as we started creating the footwear, so one lesson that I learned in the restaurant business, and it’s one that I think is I’m just really grateful for it was I had my 10th anniversary of my fast casual restaurant.


And I think for anyone who was in the restaurant business, getting to 10 years is really hard, any business, but let alone the restaurant business. And so when I hit the 10 year mark, I just became so clear to me that if I had done one better thing each day and that compounded over those 36,000 days, I would’ve made the world a better place. And so if I had used better quality of protein, like no hormones, no antibiotics, if we had to use biodegradable forks instead of regular forks or whatever it is that we could have done, it would’ve made such an impact because it was compounding. And so when I thought about this business and I launched, I was like, you know what? This isn’t going to be like last time. I’m not going to get 10 years in and be like, oh my God, we should have been doing things from the beginning, especially because I think food and fashion are some of the biggest problem areas of pollution of the world and of taking care of our world.


And so knowing that I can contribute to both, I was going to start it differently. And that’s why as we launched, the first questions I had after we figured out how to make the shoe and everything was how do we make it more sustainable? How do we recycled materials? How do we make it biodegradable? How do we give it back to our community? And that’s when we started to unroll those things. So our first shoe was not fully recyclable, but towards the end, and now it’s 95%. So there’s still a delay stage. We couldn’t get recyclable because it will break. And so we have to make concessions too, but almost all of our product is recycled depending on the shoe. And then they all have biodegradable bacteria that helps them break down quicker if they’re disposed of correctly. And so definitely trying to do the right things,

Enrique Alvarez (21:48):

that is amazing. And I think that, I mean, the show is called Logistics with Purpose for a Reason. So that’s why we’re so excited and happy to have you with us today because brands like yours are actually really the ones that are changing the world and making it a better place. So thank you so much for doing that and for thinking that I feel like we need a lot more businesses that are truly committed to that pursuit. And speaking of impact, you hold the Global Recycle Standard certification, which I’ve heard it’s an incredible thing to do as a great shipment, so congratulations. And you’re also giving back, right? You have a giving component. Could you tell us a little bit more about the giving component of your company?

Daniel Shemtob (22:24):

Absolutely. It’s one of my favorite things. So year one when we launched it was the pandemic. It was like that first week. And so five years of working on this company and you launch when the world shuts down. And what I said, I was like, you know what? We’re well funded. I have all this product. Why don’t we earn some goodwill? Because I don’t think this is the right time to go to our community and try to sell ’em something when they don’t know what they’re going to get their next paycheck. Like me. And I’ve always been lucky enough because I’m also the consumer and I’m the creator of this product. And so I saw that. I saw my guys weren’t getting hours because no one was booking my food trucks for anything. And so I said, you know what? I’m going to give my guys hours. I’m going to send them out to these different locations, and we’re going to give away free meals and free shoes to these frontline workers.


And this is a good way for me to just kind of tie together everything I’m doing and help the world. That led us to sell out 6,000 pairs of shoes in just three months. And I could confidently say that that was part of that experience. And so I saw what it was like, and I did stuff with my truck all the time. And by the way, there was no idea of I went and did this. I was going to sell the product. It was just, Hey, this is the world we’re in today. How do we do something great? If we get media, great, we don’t get media. Let’s just go and do it. And if it’s good, the world will respond. And so we did it with that purity, and that’s what we got that response. And so then we evolved that idea and we were like, okay, why don’t we give to charities?


So we started donating a small portion of each sale to charities, and that felt okay, the charities were vetted by us and we picked them that were relevant to our customers, but it didn’t feel like the impact that we made with that first contribution to those frontline workers. And so then it all dawned on me, and then that’s kind of how it always works. And so I learned from a really great restaurant operator a few years back when I was on the board of California Restaurant Association. Giving zero interest loans to your employees is one of the best things you can do because it helps them through a tough time. They’re grateful for you doing that, and typically they pay you back. And so I heard it and I was like, oh, okay. Let me see if I can do this for some people. When they come to me.


I did it like three, four times and I realized how much it meant to those people. And one time I got burned, okay, big deal. I got to do something nice for three out of four or four out of five of those people. And then I read a fact that said, if you’re living check to check and you get an unexpected $300 bill, it’ll put you a year behind on savings. And that just stuck with me. And I was like, you know what? Why don’t we do this? Why don’t we give a free pair of shoes and $350 cash to any worker, doesn’t have to be a customer or anything in need. And that kind of goes back to my experience in the restaurant world with those employees and let’s just see what comes in. And if we can do this right and help people individually, it’s going to feel really good.


And yes, we launched it three months ago. We’ve given away seven. It’s not like I’ve given a crazy amount of money, we’re still not even profitable yet. So it’s like we’re giving this from our core because we want to, but every month I’m committed to doing more and more. And so it’s like this amazing feeling where, yes, it’s small for right now, but we know it’s going to get bigger as we get bigger and we’re setting the tone for taking care of our community. And so I’m so excited about it and we’re going to keep doing more. And each story, we read them internally and we make a kind of committee to decide on them, and it’s tough to read them, but it also feels really good to be able to do something for those people.

Enrique Alvarez (25:20):

So people have to apply. They apply on your website or This is amazing, by the way. We’ll have all those links to our interview in our comment section so that you can keep doing. And you mentioned a couple of times, and by the way, let me reflect back to you. You look incredibly happy and enjoying the fact when you’re talking about giving back, you kind of light up. It feels that, I mean, clearly it’s in your DNA, it’s clearly that you’re taking very seriously, and it’s clearly something that’s coming from your heart, for lack of a better word, to express that. But this is awesome. I think you talked about feeling good and feeling good. So you think that the more you kind of give, the more it’s actually helping you and your team, I mean you guys, it’s making you guys feel better and therefore you’re just pushing you forward through all the adversity of starting a new company.

Daniel Shemtob (26:03):

Yeah, I mean, I think there’s a lot of ancillary effects from giving back to your community, but again, I just think that we have a responsibility. We just have it. The responsibility is if you’re going to take from your community, you have to give back to your community. And so if you can’t create that kind of ethos and create that to give back, you’re just not, I don’t know. It sounds so corny, but you’re just not making the world a better place. And so I think there’s a social responsibility and there’s a fiscal responsibility, and we just kind have to do that to be able to grow. And ultimately, I need the company to be successful, and that’s always going to be my main priority. But that can’t be the only priority. And so I think it helps a lot. I think it’s a requirement. I think I’ve always looked at it that way. And my partner, luckily both my partners have looked at it that way. And so I think we’ve all felt very strongly like that. We just have a social commitment to being able to do something good with this company.

Enrique Alvarez (26:54):

I couldn’t agree with you more. And yes, it’s probably a responsibility, and I think that it’s going to be a very key part of the success of your company because the more you give, the more you get and consumers is, they are looking for purpose-driven organizations to kind of start buying from them. So I think you’re leading with passion, and it’s very inspiring to see what you’re built not only on the food industry, but now in the shoe industry. And we’re looking forward to the future. Which kind of closing the interview, what are the future plans of sns? Can you tell us a little bit more about that?

Daniel Shemtob (27:25):

Yeah, I mean, we’re just beyond thrilled to continue what we’re doing. Our goal is to be the best workwear brand in the world. And so that means creating the best products. That means taking care of our customers. That means taking care of the world. And so we believe in service of others, and we believe in people who believe in service. And so I like to think about, we had this moment where we were at the National Restaurant Association Show and we went to a restaurant and we saw a server wearing our shoes, and we were at this really great restaurant, Monteverde. The server comes up and he’s got his notepad and everything dialed in, and he’s passionate about work, and these are the specials. You have to try this. This is so good, this is so great. And he felt his energy the same way you feel our, and then we went to another restaurant and this guy wasn’t wearing our shoes, but he came up to us and it was a super nice restaurant, really well regarded in Chicago, came up to us and was just like, Hey, this is okay.


What about this dish? Oh, you might like it. You might not. And he just wasn’t there to be in service of others. He was there. It was a means to an end. And so I felt that energy and I was like, we want to support those people who are in service of others, and if we could stand with them, they’ll never walk alone. That’s what we love. And so my dream is to be that, is just to be in service of these great people and to bring hospitality into the fashion world in a way that it’s never been done before.

Enrique Alvarez (28:40):

Well, Daniel, there’s a lot to learn from this interview. Thank you so much for giving us a little of your time to do this. How can our listeners connect with you and more importantly, how can they buy a pair of snips?

Daniel Shemtob (28:51):

Yeah, so the easiest way is to go to the website, ww dot s nibs.co.co. And so that’s one way you’re more than welcome to email me, my email’s daniel@snbs.co. You can follow my Instagram. I’m very easy to get ahold of. And yeah, if there’s anything I can do for you guys or anything inspiring or if you want to apply for that grant, we’re here to continue to build our community and continue to help as much as we can. And we’re available hopefully to do that for you.

Enrique Alvarez (29:17):

Well, thank you. Thank you so much. And for everyone that’s listening, I hope you had a very enjoyable time the way I did. And if you like conversations like the one we had today with Daniel, just don’t forget to subscribe and I’ll see you next time. Thank you so much, Daniel. Thank we appreciate it.


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Featured Guests

Daniel Shemtob, a two-time Food Network champion and a passionate entrepreneur whose relentless drive to innovate and support his community sets him apart. As the creative force behind the award-winning food truck, The Lime Truck, Daniel has elevated Southern California’s food truck culture to new heights, clinching victories on the Food Network’s The Great Food Truck Race Season 2 & All Star Season. Daniel’s passion extends beyond the culinary world. His fervor for entrepreneurship – demonstrated through his contributions to the Entrepreneur Organization & The California Restaurant Association’s board – highlights his commitment to reshaping the consumer landscape with creative strategies. Forgoing a formal college education or culinary training, Daniel’s journey illustrates the power of audacity and extraordinary entrepreneurial knack. As one of the youngest recipients of Zagat’s 30 Under 30 and recognized as one of Eater’s Hottest LA Chefs, Daniel is a stalwart advocate for sustainability, transparency, and exemplary employee welfare within his ventures. His entrepreneurial portfolio demonstrates his diverse interests and forward-thinking vision. Snibbs, the brand behind the industry’s most sustainable work shoe, stands as a testament to his commitment to environmental responsibility and community support. The brand’s micro-grant program provides thousands of shoes and meals to those in need, reinforcing Daniel’s dedication to giving back. Next, there’s the Lime Truck, a national franchise and a celebrated pioneer in Southern California’s food truck scene, followed by HATCH, a modern Japanese grill where traditional cooking meets bold Californian flavors to create a unique gastronomic adventure. More than just a successful entrepreneur, Daniel Shemtob is an inspiring figure who encourages others to break barriers, pursue their dreams, and make a meaningful impact. His drive to innovate commerce, coupled with his culinary achievements and commitment to community enrichment, positions Daniel as a true leader in entrepreneurship. Connect with Daniel on LinkedIn. 


Enrique Alvarez

Host, Logistics with Purpose

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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