Supply Chain Now
Episode 967

As a logistics company standing on our own two feet, we really had to identify: Who are we? What are we about? What's our goal?

-Steve Lyons, President of Vine Line

Episode Summary

Vine Line logistics got its start in 2008 moving produce from the west coast to the Midwest. As customers asked for more, they continued saying, “Yes, we can.” That started them on a digital transformation journey that brought them into a meaningful relationship with Turvo.

Vine Line President Steve Lyons credits his company’s significant expansion and success over the past year to Turvo. When Vine Line outgrew its TMS and needed a solution to bring its carriers and shipper customers onto one platform, they turned to Turvo for help. Turvo enables real-time collaboration for expedited services and a superior customer experience.

In this episode, created in collaboration with a live Supply Chain Now audience, Steve and Shawn Barker from Turvo join hosts Greg White and Scott Luton to share How Turvo’s cloud-based SaaS TMS:

-Replaced expensive in-house servers and maintenance with a less costly, scalable cloud-based infrastructure

-Doubled Vine Line’s carrier network in just one year

-Drove significant growth in all key metrics including revenue, loads, loads per day, and profits

-Delivers regular new features which their previous TMS rarely released

-Enables flexible integration

-Drives four times the contractual business with one of its largest customers

-Will help launch new managed transportation services


Episode Transcript

Intro/Outro (00:03):

Welcome to Supply Chain Now, the voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.

Scott Luton (00:32):

Hey. Hey. Good morning. Scott Luton and Greg White with you here on Supply Chain Now. Welcome to today’s livestream. Greg, how are we doing?

Greg White (00:39):

Outstanding. How are you doing Scott?

Scott Luton (00:41):

Doing lovely, especially we get little rain today.

Greg White (00:44):

Is that happening today up there?

Scott Luton (00:46):

I sure hope so. I thought it was going to rain earlier today. Our green bean farm, massive acreage, as in eight plants, I think, we could really use little bit of rain, but we’ll see. We’ll keep our fingers crossed. How about you? What’s it look like down in Hilton Head Island?

Greg White (01:01):

It’s pretty clear right now, but we are supposed to get some rain later today. And I have to make the trek, so I have to time it carefully so I don’t get rained out.

Scott Luton (01:11):

Okay. Nice. It’s all about timing. Life’s all about timing, Greg.

Greg White (01:15):

And there’s nothing like a five hour drive in the rain.

Scott Luton (01:19):

There is not wait. Speaking of precipitation, we’re going to have a deluge – did I say that word, right? A deluge?

Greg White (01:26):

I like that.

Scott Luton (01:26):

… of market Intel knowledge and growth stories dropping on our audience here today, our global audience. So, we’re going to be talking about fast growth in an endlessly challenging environment and a highly innovative and collaborative approach to TMS technology, Transportation Management Systems, for those of you keeping score at home. Greg, are you buckled up and ready for this?

Greg White (01:50):

I am. Let’s do this.

Scott Luton (01:51):

All right.

Greg White (01:52):

I’m not keeping score at home, but I feel like I should be now.

Scott Luton (01:55):

There should be a supply chain score book, much like baseball has, in these times we’re living through, but we’ll save that for another show.

Greg White (02:02):

There’d be a lot of errors. A lot of big ease in the scorebook, if that was the case, wouldn’t it?

Scott Luton (02:06):

Man, I feel like goose had just set you up on the beach volleyball to spike it down. That was nice, Greg. Very nice. But, folks, of course, we want to hear from Greg, we got two incredible panelists who will be joining us here momentarily, but we also want to hear from you. We’re going to say hello to a few folks in a minute. But just like they’re chiming in where they’re from and greeting everybody, hey, share your take on the conversation and discussion as we work through today’s conversation. So, use that chat bar, cheap seats or the club level seating because football season’s coming soon. Right, Greg?

Greg White (02:37):

That’s right.

Scott Luton (02:37):

So, I want to hear from you and I look forward to your take on today’s conversation. Really quick before we bring in our esteemed panel, let’s say hello to a few folks. Hey, Keivan is back with us, Greg? The legendary.

Greg White (02:51):

Yeah. I was getting a little worried that he might have like stopped eating lunch or something. I don’t know.

Scott Luton (02:56):

Well, you know, Keivan has been on quite a tear, turned out some great content. Of course, he’s working on his PhD, quite the supply chain guru. So, great to have you back with us here, Keivan. Mike Avera is back with us. He says he is doing fantastic after taking out the Mets last night. Go Braves.

Greg White (03:11):

Thanks, Mike. Good job.

Scott Luton (03:12):

What a game, 13 to 1. Whenever the Mets are throwing in their position players to pitch a couple innings, and that’s their most effective pitchers of the game, that’s a good game to watch, I tell you. But, hey, if you’re a Met –

Greg White (03:24):

[Inaudible] yesterday?

Scott Luton (03:25):

Steven Strider for the Braves, he went five. And a full box score on the 11:00 p.m. report tonight. But, hey, Braves took the first one and we’ll see what takes place tonight. Katherine Hintz is with us. Of course, Katherine, Amanda, Clay –

Greg White (03:39):

Of the Hintz family.

Scott Luton (03:41):

Yeah. Katherine, Amanda Clay, Chantel, the whole production team, appreciate what they do helping to knock these shows out with us. Shelly Phillips is tuned in via LinkedIn, “Good morning from rainy Colorado.” Shelly, great to have you back here today. Kendall Scott, “Excited for the show.” Kendall, let us know where you’re tuned in from as you are watching this via LinkedIn. Let’s see here. Jason Hilderbrand, “Good morning from Sakaem Logistics, and, yes, Go Braves.” Hey, Jason, you’re part of the fan now, so welcome, welcome. Cameron tuned in via LinkedIn. Great to see you here today. Hey, Samantha Foley is back with us via LinkedIn, “Hello from Dallas, Texas. Nice and sunny today. Go Cowboys.” Oh, Greg. Oh, man. I didn’t mean to break your heart there. Big Dallas Cowboys fan it appears.

Greg White (04:27):

Who did we have on who was a big Cowboys fan, but not a Jerry Jones fan. Was that every Cowboy fan that we’ve ever had on or was that a particular one? Yeah. Actually, I watched a little bit of their preseason game. They mean nothing, especially right now it’s just how to get the roster down, to which it has to be down to 95 by noon today. Oh, my gosh. It has to be down to 95 now. I mean they’re [inaudible] players, right?

Scott Luton (04:59):

[Inaudible]. Not a fan. Not a fan.

Greg White (05:01):

It’s got to go down to 53 players.

Scott Luton (05:04):

Wow. It’s a necessity for the business side of professional football, I imagine, but not a fan of viewing preseason games. And thanks, Mike. I think Spencer is right, not Steve. I think I said Steven Strider. It’s Spencer Strider, who played baseball at Clemson, by the way, some folks may not know that.

Greg White (05:20):

You’d think you know him better.

Scott Luton (05:20):

No kidding. He has got some stuff, let me tell you. TSquared, he holds down the fort for us on YouTube, “Ready for the nourishment. Do it 3X.” Hey, I like that. We’ll try to do it 5X today, so it is coming. And, finally, Jake Chase tuned in via LinkedIn from Oklahoma City. Lovely city.

Greg White (05:40):

There it is. Straight down I35 from Wichita.

Scott Luton (05:42):

That’s right. Jake, great to see you. Okay. Welcome everybody. I know we couldn’t hit everybody. You know, y’all comment throughout the hour, we want to get your take on this great conversation we’re going to have teed up. And with no further ado, I’m going to welcome in, Greg, our two panelists. We are all set to hear from Steve Lyons, President and CEO with Vine Line Logistics; and Shawn Barker, Senior Account Director with Turvo. Hey. Hey. Steve, how are you doing?

Steve Lyons (06:10):

Hey. Good. Guys, how are you?

Scott Luton (06:11):

Great to see you. Hey Shawn, how are you doing?

Shawn Barker (06:13):

Great. Thanks for having us on.

Scott Luton (06:15):



Greg White (06:15)

Welcome aboard.


Scott Luton (06:17)

Greg, we’ve enjoyed the pre-show conversations with these two supply chain leaders. They bring not only a ton of expertise, but a lot of personalities to the table, which we love.


Greg White (06:25):

I had not noticed that.


Scott Luton (06:28):

It’s so important to maintain a healthy sense of humor in these challenging times, for sure. And by the way, hello, Dr. Rhonda. Great to see you here today. Appreciate what you’ve been up to here lately.


Greg White (06:39):

Okay. We can go now. Yeah.


Scott Luton (06:41):

So, Shawn, Steve, and Greg, before we dive into a great growth story that’s going to offer, I think, a lot of information and, not best practices, Greg, game changing practices, I’ll call it, for plenty of folks that are in the supply chain industry, let’s have a little fun with a warm up question here today. So, folks, it is National Rum Day. National Rum Day. Everyday, everything has its own national day here in the states, I guess. So, I want to start with Steve here. What is your favorite rum or rum drink?

Steve Lyons (07:13):

My favorite rum or rum drink, well, I got a story. So, I’m a big bourbon fan. And so, recently I picked up a bottle of Angel’s Envy Rye. It is bourbon aged in Caribbean rum casks. So, I do feel like it falls into the rum category.

Greg White (07:29):

There you go.

Steve Lyons (07:29):

But the reason I got out of that, I was at a restaurant and they didn’t have prices for the liquor on the menu. And I wanted what was a rye, and they had Angel’s, that would be rye. I didn’t know the price. And I liked it so much that I actually did what I don’t normally do at a restaurant, I had two glasses. Well, I got the bill at the end and they were 40 bucks a piece. So, when I saw a bottle for much, much less expensive in the store, I decided to pick one up and not order it from a restaurant again. It’s very tasty though.

Greg White (08:01):

[Inaudible] I may have had that experience once in Greenville. I was like, “It’s what?”

Steve Lyons (08:09):

“I’m sorry. That’s more than my food. What?”

Scott Luton (08:12):

“Well, we’ll take two then.” No. Steve, great story. And by the way, you’ve got a fashion fan. Jayson Peterson says, “Hey, I need a Vine Line vest. Looking good, Steve.” Well, I appreciate that. Jayson, great to have you here today. Okay. Shawn, that’s going to be tough to top. Steve seems to be a very educated connoisseur of adult beverages. So, Shawn, your take on National Rum Day.

Shawn Barker (08:37):

Yeah. I don’t think I’m up there on that level from a connoisseur standpoint. And I never really been a big rum guy, but there is a place in Gloucester, Massachusetts on the water called the Mile Marker. And they have a drink there, it’s a rum drink called the Pain Killer. And I mean, that’s pretty much what does it for me. So, nothing better than an 80 degree day just over there hanging out with one.

Greg White (08:58):

With or without nutmeg, Shawn?

Shawn Barker (09:01):


Scott Luton (09:03):

Hey, you had me at the drink name, right? Can you imagine a long day staggering in there at 7:00 p.m. and “I need a Pain Killer.” Sounds like it’ll do the trick, Shawn. All right. So, Greg, Steve and Shawn have weighed in on National Rum Day. Your thoughts?

Greg White (09:19):

Yeah. So, on National Rum Day, I’m going to pick our national rum. So, we have some family friends in Puerto Rico, the Fernandez Family and the Toroto Family. And Pablo Fernandez, a good friend of mine, his great grandfather founded a brand of rum called Ron del Barrilito, which means rum in the little barrels. And they have little barrels. I have one. They made me take it away. It was funny, by the way, at the airport, they’re like, “How did you get that?”

Greg White (09:48):

But their great grandfather was such a huge patriot of Puerto Rico, he casked a rum and he called it the Freedom Cask. He casked it in 1947, only to be opened when Puerto Rico becomes independent, which, of course, will never happen. But every year you have to turn the cask and then you test it to make sure it hasn’t gone bad. Two different times, Pablo and his father, Fernando, have invited me down there to taste the Freedom Cask of rum. And it is, I mean, like you’d expect, it is smooth as glass. Any rum that’s 70 years old is delicious.

Scott Luton (10:27):

Man, that is quite a story. We’re going to have to have rum hour later this week, perhaps, here at Supply Chain Now. But Greg, Steve, and Shawn, well done. And let’s all be sure to celebrate National Rum Day in our own ways later today. Hey, it’s obligatory.


Scott Luton (10:42):

Really quick, I was going to share Mike says, “Hey, if you’re ever in Puerto Rico, take a tour of The Bicardi factory. Dr. Rhonda says no more rum for her after adult beverage fueled Jenga games. And I think this is Christian. Christian says Zacapa is his favorite rum. So, good stuff there. Okay.


Scott Luton (11:01):

So, we got to get to work. We got to dive in head first, Steve and Shawn. I think an intriguing story here that a lot of folks are going to learn from. I want to start with kind of level setting a little bit. And, Steve, plenty of folks know both Turvo and Vine Line, but let’s just kind level set a bit, tell us about what the Vine Line Logistics organization does – I love this – the shipper to receiver solution. So, tell us about the company a little bit.

Steve Lyons (11:23):

Yeah. Thanks for passing it over. So, Vine Line Logistics, we had originally started 2008. It was created – at the time, it was called Custom Logistics – to support a food service customer who needed help getting produce from the West Coast back into the Midwest. My father, Gary, had a produce company, and so this option of can you help me with logistics really got to the point of starting that logistics company for them. And it was the only customer. And so, he knew of a trucking company that could handle it. They started moving their freight from California to Michigan. And then, from there, it really just kind of came from what else can we help with, and started moving transportation for the produce company, of course, running it through that.


Steve Lyons (12:05):

But I came on board 2013, and at the time we were really doing a lot of produce shipments out of the Southeast and the West Coast. And really came in and decided from a marketing standpoint, we have something here that we could probably turn into a brand, start going after the produce markets, and growing the company from that standpoint.

Steve Lyons (12:25):

So, at the time, we heard a lot of you need to be an asset based broker. So, that was a huge transition on, “Hey, if we’re going to work with you, we want you to have your own assets.” So, we bought trucks to service the needs of some outbound customers from Michigan, get them into the produce growing regions. And I helped kind of launch that off the ground and worked with the drivers. And like most people that owned trucking companies, you kind of find out, you have thought you were only going to have two trucks. And then, the two turned into four, and then the four turned into ten, and you’re like, “How did we get so many?” But we kept going with it. We had an opportunity to open up a facility in Cedar Rapids, Iowa for another customer and start doing Midwest distribution.

Steve Lyons (13:06):

And so, the opportunities, essentially, just were happening somewhat organically, but also just as our customers needs changed, we just kept saying yes, and we can do that, let’s look into it. So, where the company is today, we’ve always been a part of a group of companies being affiliated with produce. But last year, and when I really got talking to Shawn, is, when we were pivoting to become our own standalone entity. Not being a part of the group of companies anymore. So, as a logistics company standing on their own two feet, we really had to identify who are we, what are we about, what’s our goal.

Scott Luton (13:40):

So, Steve, I want to get into that story in just a moment. I think that’s going to offer up tons of learnings for our listeners. If I can, though, really quick just a level set a bit, just like we’ve gotten a nice dose of what Vine Line Logistics is – and by the way, Greg, necessity is truly the mother of not only invention, but the mother of –

Greg White (13:59):



Scott Luton (00:14:00):

… expansion. Yes. Thank you. And I love what Steve brings to the table there. Let’s kind of compliment that with Shawn and the Turvo story really quick. And then, we’re going to come back to Steve, and talk about kind of the cool stuff they’re doing together. But, Shawn, in a nutshell, tell us about Turvo.

Shawn Barker (14:12):

Yeah. A little bit on what Turvo does, it helps organizations plan, execute, and settle. Sort of your standard blocking and tackling within the worlds of TMS. But what makes Turvo extremely special is this layer of collaboration on top of plan, execute, and settle piece. And within the world of collaboration, there’s really two ways about it. Number one, within Vine Line, within the four walls of the organization, how can I better work with my team members, some of the operational efficiency there. And then, there’s this whole network idea of how can I work better with my shipper customers, how can I work better with my carrier partners. And I think the shipper and the receiver solution, like the mantra from Vine Line, that does a fantastic job summing up what Turvo can offer in terms of tying together all organizations, you know, that are going to be having to collaborate together on that one single shipment right there. So, high level, that’s a little bit on Turvo.

Scott Luton (15:06):

Perfect. And, you know, we got a lot of feedback last time Turvo joined us and how they kind of brought a customer and told the story and the relationship, and I look forward to diving in deeper. So, Steve I’m come back to you. But first, Greg, as we’re level setting, we kind of heard about the Vine Line Logistics story and then Shawn just shared with us what Turvo’s up to, cool things there, your quick take, Greg.

Greg White (15:26):

Yeah. Well, you know, we’ve talked a lot about the technologies that really become so important in supply chain. I think WMS is obviously one, TMS kind of came out of WMS, because Warehouse Management Systems, they do warehouse. Transportation was the next question, just like Steve got, “Can you do more for us?” A lot of companies got the next question and TMS became that. So, if you talk about the underpinnings of technology in terms of supply chain, it’s going to be WMS and TMS and then a lot of the forecasting and planning and that sort of thing. So, if you can tie all those together for your shippers and for their trading partners, that’s so powerful.


Greg White (16:08):

And, Shawn, we keep talking about how important technology is today and – I think all of us would probably agree – has been for a long time. But now we have such a wealth of data and we are so in the forefront in terms of supply chain. We can’t hide anymore behind our name tags and our blue shirts. We have to be up there in the C-suite making explanations, making arguments, and creating initiatives. So, it’s really, really critical that companies start to embrace, if they haven’t already, these kind of technological initiatives.

Scott Luton (16:43):

Well said. We’re going to move into a supply chain story time in just a second, coming to Steve next. But Mike says, “Now’s the prime season for produce.” I bet Steve can speak to that by the truckload.

Greg White (16:56):

And maybe LTL also.

Scott Luton (16:58):

Right. Cool background story, Steve. And I agree with that. And I didn’t mean to interrupt you for a second, but I wanted to level set with the whole panel. And, Steve, you were about to kind of move into kind of where the business stood when you met Shawn and the Turvo team. And maybe you can shed some more light on that as well as some of the challenges that you faced in the business.

Steve Lyons (17:15):

Yeah. We always had a TMS system, but like some old school TMS systems. It looked a little bit more like an Excel Spreadsheet. And it was on a server and it had very, very limited capabilities. I think in the capabilities that it did have were, if we wanted to enhance a feature or have an integration of some kind, it was this really obscure task that who to involve and how much is this going to cost me and all sorts of stuff. So, we knew that at some point we would outgrow our current TMS. And when we decided that we wanted to take the foundational aspect of our business and we wanted to grow it and we wanted to turn it into something more and go hire more employees, we really needed to look at what else is out there. And I think we knew technology was going to play a key role in that.


Steve Lyons (18:04):

To this day, I’m still surprised at to what level technology is playing to the point where we have to balance it with the human element. We’re really trying to do that. But when we got hooked onto Turvo, it was apparent by the first demo, just in the way that the interface looks. So, some people overlook the fact that the way the user interface appears has a lot of merit and you’re hiring employees. And that sometimes the first thing they see when they sit down at the chair, they want it to look – some to call it -cool but also just useful. And that was something we absolutely had to have.


Steve Lyons (18:35):

So, in the demo from Turvo, you know, we all walked away going, “That is such a cool looking system.” And then, we pulled back the layers. Why is it set up the way it is? And when we really got into the collaborative piece and what Turvo can do from an integration standpoint and the team that they have behind them, we were already pretty much sold right off the bat because we said, “Okay. This is going to help us grow.” And that’s what we were essentially looking for in a TMS, what’s going to help us grow, what’s going to help us be more efficient, what’s going to set us up for the next five, ten years. And a lot of our questions were answered with those, “We’re here to help. We want to make sure you guys are successful.”

Scott Luton (19:11):

Okay. So, we’re seeing lots of head nodding. I want to give folks a chance to weigh in on that and see if I’m going to come back because we’re going to pick back up with you on the implementation. But before we do, Greg, I’m going to come to you first, and, Shawn, I’ll get your thoughts in just a second. But, Greg, some of those things as Steve was describing, the technology and the impact on his team members, those are a lot of user experience dynamics as software and technology is built. Weigh on that really quick, Greg.

Greg White (19:36):

Well, I can’t remember anything he said before spreadsheet because I was just thinking how often we talk about that transition. But since that, I mean, I think there’s a number of key things that, Steve, you’ve talked about. One is the user experience. First of all, technology should only be an enabler, never a hurdle. You guys don’t look old enough, but some of us grew up with systems that had this thing called a green screen, which was really a black screen with green letters. And those systems were a nightmare just like your spreadsheet system, Steve. Everything had to be customized. They were on a server that went down three times a day. There was only one person in the company that knew it. Usually, that person’s name was Bob. I don’t know why that is.

Scott Luton (20:24):

I told you supply chain story time. I’ll tell you.

Greg White (20:27):

And very limited capabilities. And as you said, customization, I think what you’re speaking to, Steve, is dangerous because then it can’t be supported by the technology company. They forget they even built it for you. The Bob guy that built it moves on to another company and then nobody can support it. So, the way that technology has evolved today, one, with literally unlimited power of the Cloud so that we can, not only process more data, but we can process it with more complexity, greater mathematics, and that sort of thing is critical to companies.


Greg White (20:58):

And the user interface, it has to be simple. Everything we talk about in the boardroom has to be easily delivered on the desktop, and that’s what really makes systems work. They don’t need to look complex, which used to be how we impress or how people tried to impress us as practitioners in the old days, “Hey, it can do all this really cool math. You have to make it do it.” Now, all that cool math is behind the scenes. And it is basically an app-like experience in so many cases or very nearly an app-like experience for these business systems. And that’s what gets people over the line in terms of being able to adopt and utilize these things.

Scott Luton (21:36):

Well said, Greg. And, Shawn, we’ll come back to you. I bet Greg, in many ways, is talking your language. But take us back to what Steve was sharing where, clearly, the Turvo team made an immediate impact, and then we’ll get to the implementation in a second. But, Shawn, talk about some of those kind of current state scenario that Steve painted a picture of.

Shawn Barker (21:55):

Yeah. Steve, I cut it as always, but there were really two pieces that we were looking to solve for right off the bat. Number one, the simple usability. Just to touch on that for a second, I mean these things have sort of spoiled us rot in the last ten years or so. Everything we use on it, pretty seamless, right? So, what we’ve done at Turvo is really incorporate that consumer feel within the world of enterprise applications. So, digging into usability, you know, fewer clicks run faster within four walls. Again, going into that standard blocking and tackling stuff from an operational standpoint.


Shawn Barker (22:28):

And then, the other piece which really stood out to me that Steve was looking to solve for was how can Vine Line better work with their carrier base and incorporate some automation in there, take some of the workload off of the operations folks at Vine Line, give a little bit more autonomy to the carrier network, and having that symbiotic relationship. It’s just going to, really, again, create some automation, even expedite some billing cycles between those organizations as well. So, those are really the two top piece that we wanted to hit on right off the bat and really accelerate that time to value on.

Scott Luton (22:59):

Well said. Okay. Steve, I’ll come to you next, but a couple quick comments. Michael says, “No more shipping bills with yellow and pink copies.” Lee is a big fan of the UI for Turvo. Thank you for sharing that, Lee, via LinkedIn. Let us know where you’re tuned in from, Lee. Keivan is still stuck on what about Bob? I love that. And he agrees, he says, “That’s why there’s a move from C++ to Julia and Python.” Atif, great to see you here today via LinkedIn. Let us know where you’re tuned in from.


Scott Luton (23:27):

And with that, Steve, I want to shift back over to you. Last time Turvo joined us here at Supply Chain Now, there was a lot made about not only the ease of implementation, but the quick return on investment, and the quick impact that it had on operations. But, hey, those are my words. Tell us about implementation and flipping the switch, what that was like.

Steve Lyons (23:45):

Yeah. So, I think what Shawn had talked about is that slick user interface and that usability. One of the things that we always knew at Vine Line, just that we were bad at and we have been very open about this, is, we struggle with training. Like, just training from the ground up with new employees. We were very come onboard, we need to be entrepreneurial, and so on and so forth. And just, you know, that sit and listen mentality where someone’s right next to you. It’s like just learn from me. And as we grew, we knew we needed a system that was easy to train. So, when we talked about implementation, not only did we wanted to look easy, we wanted to be able to train our employees easier.


Steve Lyons (24:23):

So, when we started to get onboard and the Turvo team helped us upload our carrier network, we really wanted to start fresh with this new TMS. We had a lot of data that was messy. And if we imported it into our new system, it was not going to be worth bringing it all in. But we did use a lot of the carrier data, which we used with an uploading tool. And they walked us through and held our hand during that process. But, ultimately, up and running with our team, it was amazing to watch. There was a member of the Turvo team onsite with us for the first week. And a lot of questions from our team came up day one. It was almost like Spitfire Chelsea. Their team did an incredible job at just being there, answering over and over.


Steve Lyons (24:58):

The second day, though, the questions were very minimal and it wasn’t because that people didn’t want to understand a user weren’t digging. It’s just they were able to understand it. And like you said, Shawn, that iPhone, that smartphones we have, I mean, to show someone how to text is super easy, but we’re talking about how to run a business process. And it seemed like the system made sense. And there was also parade Turvo University that helped us with that. And our team was up and running quick and we were able to get going. And we saw the return quickly because of that and the features just kept coming out. So, it was awesome.

Scott Luton (25:32):

As we all know, whether you’re entrepreneur, startup organization, or entrenched in global supply chain, speed can be everything. And ease to use and ease to learn, I love hearing that, Steve. I’m going to come back, Greg, in just a second. But, Shawn, speak to that implementation and some of the things that Steve just spoke to there.

Shawn Barker (25:51):

So, I think there’s really two big pieces. What Steve said in the beginning, prior to Turvo, I didn’t operate in a TMS back in the day. And it was just sit next to the guy next to you and he’s going to tell you what to do. And if I have a question, get up and bother him while he’s doing everything that he’s doing. So, I’m hurting his business and I’m selling everybody down.


Shawn Barker (26:09):

So, what we do differently here, going to what Steve said, there’s really two pieces that make these implementations a lot easier than, I think, TMS implementations have been historically. First being this Turvo Academy. And it’s really this soup to nuts, “Hey. Welcome to Turvo. And we’re going to take you from A, and by the end of this, you’re going to be at Z, and we’re going to show you everything in between on how to get into this system. And then, life beyond go live.”


Shawn Barker (26:32):

The other piece of that, beyond Turvo Academy, is really just self-service help center within Turvo. So, going back to that scenario, I said, “Hey, Nick. I don’t know what to do. Can you help me repower a loader?” You know, whatever the case was where something would get tricky like that. So, within Turvo itself, we have Turvo Help Center, and our team has done a fantastic job documenting out all of these various workflows within the application itself.


Shawn Barker (00:26:54):

So, as a user in Turvo, I don’t have to get up and bother anybody, or put in a support ticket, or sort of the way things happen. I can go into Help Center. I can use the Search feature, pull up essentially anything I need to how to create a rate confirmation. I mean, you name it, that kind of stuff. And it’s all listed out there self-service. So, those are really the two critical pieces, I would say, in the implementation and even post-implementation that, again, just add positive pieces to the usability of system.

Scott Luton (27:23):

And the results, which we’re going to touch on in a second. But, Greg, weigh in. You’ve built technology. You’ve led technology organizations. All things technology, all Greg EB White. Weigh in on some of these things that you’ve heard, Steve and Shawn address.

Greg White (27:38):

Yeah. I think one of the best things I heard was Steve acknowledged or confessed that their organization is not good at training. Entrepreneurial, it’s a euphemism for on-the-job training because we haven’t bothered or been able to put together a training system. And more companies should be open and honest about that. And that should be a big part of their decision making process. Because you don’t want an ERP system or even an ERP owned TMS because it’s going to cost you a million bucks and $10 million to implement it, to customize it. And then, it’s going to take weeks and weeks of training to even learn how to use it. So, these app-like solutions are critical for companies like that. And that doesn’t make them less robust. Look, Blue Ridge, our system was very, very robust, but it all happened behind the scenes, much like Turvo. We made it very simple for the user to learn and to operate.


Greg White (28:33):

And I was thinking about this, Steve, and I sense you guys might have done some of this. The reason some of those questions weren’t being asked was probably by the second day or so, people were going, “Oh. That’s how this thing works.” And trying to use it like they would in a day-to-day basis, right? I recall back in the old days, that was kind of what we had happen as well.

Scott Luton (28:53):

Steve, you were nodding your head. Is that accurate?

Steve Lyons (28:56):

I mean, it’s fun to be able to watch when you put something in front of – call it in this case – an employee. And they’re asking a question, “Hey, how do I – oh, nevermind. I got it.” And it’s because in Turvo, I think what their developers did a very good job at is putting things where they should be so they’re not looking around for a lot of information. A lot of what we want right in front of – call it – our care sales reps or our logistics sales reps on the customer facing side, that information could be tailored to be right in front of them. So, we’ve been able to customize it to an extent on what information we want them to see. And I think that’s one of the beautiful pieces of Turvo is that, not only is it kind of where it should be, but we can also unlock where we want it to be in a lot of cases.

Scott Luton (29:41):

All right. So, I’m going to circle back with you in just a second as we explore maybe more benefits from the partnership here. First, I want to say hello to Cameron. Great to see you here via LinkedIn. Thanks for joining us. And this is Jonathan McCutchen. And, Greg, I don’t know if that rings a bell for you. It’s been a couple years. But Jonathan, when we met, he was coming off doing big things from a supply chain in Carvana’s earliest days. So, Jonathan, we’re going to have to catch back up and see what big things you’ve been up to since. Okay.


Scott Luton (30:08):

Kind of back to our story here, and, Steve, I want to continue with you. Wait a second. I wish I could have found it. Steve, as you were talking about how difficult it is training new team members, you know, y’all all seen that Tiger Woods and John Daly meme, right? And it’s been all kinds of iterations. It’s really fun to see. One of the iterations I saw was, you know, Tiger Woods and all his sharp athletic fitness is the new employee, and that’s his label. And John Daly, which probably set up a middle light or Diet Coke and a cigarette down, you know, kind of a different picture is employee onboarding. And it was a nice one meme, one iteration. And it there’s a lot of truth, though, in memes like that because training onboarding new employees is difficult in and of itself. So, it is really cool to hear how this partnership here. Turvo kind of makes that easy to some extent. Easy in a relevance type of way, not too much as easy in global supply chain these days. But, Steve, speak to more of the benefits that you and your team have seen since the partnership, since it was implemented, flip switch and been using it.

Steve Lyons (31:11):

One of the things that sticks out the most is the way we communicate internally. So, a lot of companies will use internal communication systems, whether it be Teams or Slack or Google Chat or whatever the case may be. What I really liked once after we launched Turvo was that the communication stayed inside of our system. So, in the event that we have a load and there’s a question about it, maybe a pickup number needs to be updated or appointment time needs to be adjusted, all the communication is happening in the load itself, in the chat feature. Essentially, if one employee needs a question from another, they can directly communicate with each other inside the load, very collaborative.


Steve Lyons (31:46):

I’m not being bothered by what used to be our VL dispatch email, where, for whatever reason, every email ends up in VL dispatch because, well, as long as I’m casting a wider net, someone’s got to respond, right? So, our email just got out of control. We have thought that there would be this major benefit to distributing email to a lot of users. Well, it didn’t. So, what we found is, as soon after we launched, our email count dropped dramatically. It’s because all the noise just kind of went away. And, yes, some of it went towards the chat feature in Turvo, but only if you needed to be a part of it. And so, it helped us kind of get rid of the noise, what do I want to focus on specifically. And it’s fun to watch when our carrier sales reps are the drivers using the driver app and they can communicate direct to the sales rep, and, “Hey, I’m at the pickup location. I’m having a problem,” whatever, they can communicate directly. And, again, it’s all on that load. It’s all recorded so we can go back and see a timeline of the conversation. And that was beautiful.

Steve Lyons (32:46):

We don’t want to be outside of Turvo all that much if we can stay within the system and keep tags of what happened on that load. So, in the event we need to go back and look at the timeline, we have that, so huge benefit there. It dramatically decreased our email. And I think it removed a lot of noise, in some cases, stress. “Hey, do I need to open that?” “Oh, wait. I’m now opening a hundred emails that only five of them actually needed my attention.” So, that gets annoying. Incredibly annoying.

Scott Luton (33:17):

Yes. We need the old Alka-Seltzer commercials from the ’70s and ’80s plop, plop, fizz, fizz. We need those types of solutions for supply chain. Because, Steve, to your point, it is a stress and pressure field world, it has been for a long time. But these last few years, as we all know, there’s a lot of burnout. So, as leaders, we’ve got to pivot to solutions – I hate to use that word – we got to look for solutions that make it easier on our teams and make them more effective, make their life and their roles easier.


Scott Luton (33:44):

Greg, I’m coming to you next. But, Shawn, Steve just rattled off some of the benefits they’ve seen and some of those intangibles, which is really important. What else would you add, Shawn?

Shawn Barker (33:52):

Yeah. So, back in May, they had a big grand opening in Grand Rapids. They moved over to a new location, went out, met the team. So, it was a lot of fun, but then something pretty cool happened. You know, it’s 4:00 or so on a Friday afternoon, and carrier sales guys are on their computer working and they’re saying, “Hey, we got a load that we need to get covered.” And it was like a tough lane Texas up to Illinois or something like that. And I chuckled, I was like, “Geez. It’s late in the day. Like, good luck on it.”


Shawn Barker (34:15):

So, going to what Steve said, you know, I was able to watch everybody collaborate. And back in the day, it’s like, you have to yell over to the other desk, and it’s an IM, and it’s like, “Well, what load are we talking about right now?” So, it’s not a lot of interaction within the application itself. Everything in Turvo is contextual. So, that’s really cool to see. Then, the other thing as well, like going back to that lane, I was like, “You’re not going to get that thing covered.” They did get it covered. And I think the big piece of that was one of the themes of Turvo itself, it’s less digging and more doing. So, hey, I don’t have to go look through this really cumbersome carrier database. I don’t know who’s going to be the right carrier to get. I think that the lane was even covered just through a recommendation from Turvo on a carrier that it hauled the lane previously. So, it was just really cool to watch the collaboration in real time between carrier and sales, and then being able to easily secure that capacity as well.

Scott Luton (35:06):

Wonderful. All right. So, Greg, I’m going to give you the final word here on what you’re hearing about this partnership. And then, we’re going to shift gears and do a look ahead, and we welcome everyone else predictions here in a moment. But, Greg, a couple things you heard here.

Greg White (35:19):

I just heard the two biggest selling points of the entire technology. One is – I know this is really tactical – get rid of hundreds of emails a day. Get off work on time so you can start drinking beer. I mean, just imagine how long those sales people could have been trying to cover that load. Or, Shawn, to your point, maybe they didn’t even get it covered and lost the business. I mean, I think that’s fantastic. And those are real life user appreciated kinds of results. Of course, for the company, the results are much, much bigger than that. But the truth is those little minor wins are what get people to use a system that accrues to the benefit of the entire company. So, it is the little things that matter in these technologies.


Greg White (36:09):

I haven’t even seen Turvo, but I can tell by the stories that you guys are telling that it’s obviously an easy, intuitive kind of system for people to use. And that’s absolutely critical these days as our kids or younger siblings start to come into the workforce more and more. They’re not going to tolerate the slightest disruption, the slightest hindrance from technology. They’re going to expect it to do more than even we expect today. So, I think we’re on the right path here, technologies like this give companies a huge leg up when recruiting.

Scott Luton (36:44):

Agreed. Ain’t got time for that, the old dinosaur technologies. It’s meme day here at Supply Chain Now.

Greg White (36:50):

Yeah. Also I want to see that. I have never seen that famous meme that you’re talking about.

Scott Luton (36:55):

Oh, gosh. Greg, I’ll send you plenty of links [inaudible].

Greg White (36:57):

Please do. Thank you. I’m sure there will be hundreds of them sent now.

Scott Luton (37:02):

So, I want to shift gears. We’ve kind of spent the first big part of the show here talking about Steve’s story and the partnership between Turvo and Vine Line Logistics, and even beyond Turvo and beyond this partnership, some of the ways that partnerships and technology should be constructed for it to be effective and fully utilized so it can make a big impact. So, a lot of good stuff there. We’ve got some comments we’ll try to get to in a second. But I want to shift over to breaking out your crystal ball. As I’ve said, a thousand times, mine has long since been broken. I might can predict a baseball game, what’s going to happen today. But, goodness, where we’re going, who knows. But I want to start with you, Steve, what can business leaders expect, say, through the end of this year and into 2023? Any observations there?

Steve Lyons (37:48):

Yeah. No. I’ve been blown away lately with how technology, and more specifically automation, are playing a role in this third party logistics landscape. I think we are trying to determine how far into the automation game we want to go, because the concern is how do we apply the human element to the technological piece. I’ve been sitting through demos where you can go as far as quoting directly into a customer’s spot market system based on a quoting tool, based on algorithms, and so on and so forth. So, I think that the industry is moving to this concept of doing more with less. I think that the technological systems are becoming more powerful in terms of the data that they’re compiling and how we’re using that to our advantage.


Steve Lyons (38:35):

So, I think between now and the end of next year moving forward, we’re going to be challenged to determine what do we want in our tech stack, and what do we want the process to look like, how far do we want to automate it, and how do we explain that to our customers and our carriers. But I do think that we’re going to implement automation into our processes. And I think ultimately what that’s going to do is it is going to drive more business. And I think the ones that aren’t looking at that automation standpoint, how to integrate better, how to get systems to communicate with each other more effectively, they’re going to get left behind, because it’s just where our industry’s going.


Steve Lyons (39:09):

We’ve made mention here in our office before that we’re feeling like we’re becoming a tech company, and that’s not uncommon for others in the industry. I’ve asked [inaudible]it is heading in that direction. But how do we apply the human element to that? We don’t want to remove that piece. So, how do we blend the two together? But I think that we got to pay attention to it because it’s real and it’s happening quickly. And Turvo gives us that ability beyond that cutting edge of that. So, that’s a lot of fun.

Scott Luton (39:35):

Well said, Steve. All right. Shawn, what does your crystal ball tell you?

Shawn Barker (39:39):

Yeah. So, I’ve always been a big news nerd. So, I’ve been reading a ton, and we’ve had these really global disruption the past couple years from what’s been going on. And it looks like that’s going to be continuing. China is potentially in a 2008 U.S. type situation with housing bubble looming, and we know what that ripple effect looks like. So, I can definitely see that really continuing within the world of supply chain and how that’s going to be affecting us here in North America. And the big driver out of that, it is forcing the two things, like Steve just said, how do I do more with less. Organizations are going to be scrambling and continuing to scramble, you know, just dealing with punches and bullets, whatever you want to call it, that have been flying around.

Shawn Barker (40:23):

And then, that other piece around some automation doing more with less is really tight collaboration. That’s just going to continue to be more and more of a necessity because of all the scrambling and uncertainty that’s been going on out there. And the other piece, too, I mean, just the technology it’s increasing day-by-day. Things are just improving day-over-day. We’re seeing it here left and right in terms of what we’re rolling out from an enhancement standpoint. So, those are just a few factors that I think are just really driving organizations more and more daily, weekly to really focus on collaboration and automation.

Scott Luton (40:55):

Yeah. Well said. I had a robot deliver my pizza the other day, speaking of technology.


Greg White (40:59):

No way. did you really?


Scott Luton (41:01):

It knocked softly on the door.


Steve Lyons (41:02):

Is that Domino’s or something?


Scott Luton (41:04):

It gave me my exact change back. No. I’m kidding. But it’s coming. It’s coming, to Shawn’s point man.


Greg White (41:09):

Man, I was so looking forward to that story.

Steve Lyons (41:12):

But the funny thing is we all thought, “Wait. Really?” Right? Did that happen?


Greg White (41:16):

It’s possible. It could happen.


Steve Lyons (41:17):

Yeah. It’s crazy.

Shawn Barker (41:19):

I thought Domino’s.

Scott Luton (41:20):

Some of the robots I’ve seen in the demos out there that will be poised for ground-based delivery, I hope the final models are a little bit more friendly and less Robocop-ish. But we’ll see how it goes. Greg, Steve and Shawn both kind of offered up where we’re headed, what they expect business leaders dealing with through the end of this year and into next year, your thought.

Greg White (41:42):

Yeah. I hate to sound like a broken record – by the way, a record is what you kids call vinyl out there – but I predict that we will stop apologizing for technology taking people’s jobs. Because technology is taking jobs that people are running away from. I mean, let’s face the economic reality. We’re not politicians. We’re actual people. So, we have to face economic reality. We can’t change the truth by changing the words. So, the economy all over the world is slowing down. Some people call that a recession, current sitting politicians don’t, and they’re economists. But the economy is changing. The employment picture will change. And talk about necessity, people will have to be more automated as they reduce their staff in these difficult times to keep cash on hand. Labor is the largest expenditure, usually, on any company’s P&L, so technology will become a more and more important part of it.

Greg White (42:43):

More and more people at younger and younger ages, because it seems like almost every baby boomer has retired now, 3.6 million extra of them, even though 10,000 were retiring a day last year, 3.6 million extra more than that retired last year and less stock market crashes. Again, they probably aren’t coming back. So, we’re going to see more and more of those younger professionals coming into the workforce who expect automation, who expect technology to do the work for them, who expect not to have to do the dark, dirty, dangerous, mundane, repetitive tasks that humans have been doing to this time. So, that’s what I predict. I am wrong. I’m wrong, but that’s what I predict. Mostly out of hope, I predict that.

Scott Luton (43:32):

Thank you, Greg, and, Steve and Shawn for taking a stab and putting out there what you see us heading into. Samantha Jones, you have some great comments there on the freight markets. I can’t pull those up. Rhonda, I’m sorry to let you down. She was ready to hear that experience. It’s coming as Steve and Shawn and Greg all pointed out. And look at this, it’s here, TSquared says, “Morgan State University currently has robots for own campus food delivery.”

Greg White (43:58):

Let’s go. It ain’t that far away.

Scott Luton (44:01):

That’s right. I’d love to see some pictures of that, TSquared.

Greg White (44:05):

Great. By the way, supply chain school, Morgan State.

Scott Luton (44:08):

That’s right. Also, by the way, earlier in the comments, folks, you can check out a big part of our conversation here today was Turvo Academy, that Steve and their team really appreciated. Dr. Rhonda also spoke about some of the things they’re doing at her company to kind of create that university. And she included content around wellness, health, and overall wellbeing, but to include mental health wellness. So, I love to see that, Dr. Rhonda.


Scott Luton (44:32):

Speaking of resources, Shawn, and the popular Turvo Academy -hopefully, y’all great on a curve. That’s the only way I got through college. We’ll revisit that later though – we’ve got a really neat resource for folks that want to take a deeper dive into the story we’ve talked about here today. Do yu want to shed some line on why folks should check out this white paper here?

Shawn Barker (44:53):

Yeah. Our marketing team at Turvo has collaborated – the key word is collaborated – with Steve and his team at Vine Line, and really just put together sort of, like, a cliff notes version on what the quick impacts have been for Vine Line in implementing Turvo. So, not only does it look cool, that’s sort of a theme with Turvo, looking great. But it just has, like you can see here, a lot of these quick data points right here. So, you can get the really quick gist on what the impact has been to Vine Line.

Scott Luton (45:20):

Wonderful. And, hey, it’s easy to download. I did it this morning, piece of cake. It’s not one of those sticky, you know, sometimes if y’all submitted your information, you go through like eight more portals to get what you’re looking for. Shawn, I really appreciate how easy your team made that. So, y’all check the link, we dropped it in the comments. You’re one click away from downloading that. And one of my favorites, Shawn chose not to use it, Paul Harvey. If you want to learn more, the rest of the story here between Shawn, Steve, and their respected teams, check out the white paper.


Scott Luton (45:50):

Okay. We had to make sure we finished on time for a couple reasons that we aren’t going to share here. We didn’t want – what was that character from in living color, Greg?

Greg White (45:59):

Fire Marshal Bill.

Scott Luton (46:00):

Yeah. Fire Marshall Bill, which is portrayed by Jim Carey, legendary comedy series there. But let’s make sure –

Greg White (46:08):


Scott Luton (46:11):

You missed your call. You should have done impressions –

Greg White (46:14):

I spent a lot time in college working on that.

Scott Luton (46:18):

Wayan’s Brothers, man, what a great series that was. Okay. Let’s make sure folks know how to connect with you both. Maybe they’re interested in the Vine Line logistics story, maybe they’re interested in some of the cool things that Turvo’s up to, or just connect with y’all from a leadership standpoint. Steve, how can folks connect with you?

Steve Lyons (46:33):

Yeah. No. You can connect with me on LinkedIn. Pretty easy to find there. You can email me, You can throw out an SOS. I’ll do my best to reply. Try not to fax though. I’m kind of out of the fax game at this point. LinkedIn, email, pretty easy.

Scott Luton (46:51):

No carrier pigeons. None of that stuff? You’re done.

Steve Lyons (46:55):

I try not to.

Scott Luton (46:57):


Greg White (46:58):

Describe what a fax machine is for our audience – just kidding. He doesn’t have one, believe me.

Scott Luton (47:06):

It won’t be long –

Steve Lyons (47:08):

You mean e-fax, right?

Scott Luton (47:09):

It won’t be long before fax and many technologies will have to be explained because they’re fading fast, for sure. Interesting note, Greg, you mentioned vinyl and records earlier. Evidently, compact discs are making the comeback. For the first time in 20 years, sales of CDs were up in 2021, but more on that later. What’s old is new again.


Greg White (47:31):

Fortunately, I still have a car that I can play them in- totally kidding.


Scott Luton (47:35):

Well, Steve, really appreciate your story you brought here today. Love your passion and enthusiasm with telling it. Don’t go anywhere just yet. Shawn Barker, love what you and the Turvo team are up to, changing how the game is played, making easier and more effective for hard working supply chain professionals out there. How can folks connect with you and Turvo?

Shawn Barker (47:57):

Yeah. Like Steve, LinkedIn, Shawn Barker. My personal or my email for Turvo, And then, just to learn more about Turvo, it’s just

Scott Luton (48:06):

It’s just that easy. And, again, y’all can also check out that case study that we dropped the link in the comments. It’ll also be in the notes on the episode page. Shawn Barker with Turvo, Steve Lyons with Vine Line Logistics, gentlemen, really enjoyed today’s conversation. Thanks for carving some time out. And we hope to have you back again real soon.

Shawn Barker (48:26):

Thank you.


Steve Lyons (48:27):

Thank you very much.

Scott Luton (48:30):

So, I tell you, Steve and Shawn, really enjoyed the last hour, enjoyed our prep show conversations with them. They’re the same people behind the scenes as they are in front of everybody. I love that. Lots of authenticity there. And they’re doing big things. The last hour or so was chock full of actionable insights, and experiences, and technologies that anyone can benefit from business leaders. If you’re looking for new ways of doing things, check out, make sure you connect with both Shawn and Steve. But most importantly, Scott Luton wanting to challenge all of our listeners to, hey, be like Steve and Shawn, do good, give forward, and be the change that’s needed. And on that note, we’ll see you next time right back here at Supply Chain Now. Thanks everybody.

Intro/Outro (49:14):

Thanks for being a part of our Supply Chain Now community. Check out all of our programming at, and make sure you subscribe to supply Chain Now anywhere you listen to podcasts. And follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain Now.

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Featured Guests

Shawn Barker is a veteran supply chain and technology professional. He is a sales leader at Turvo who works with leading freight brokers and 3PLs to help solve critical supply chain challenges through Turvo’s leading TMS. Shawn has worked on the client side for a brokerage and 3PL, so he understands the visibility and collaboration challenges transportation companies face. Connect with Shawn on LinkedIn.

Steve Lyons is an incredibly passionate transportation entrepreneur who has been with Vine Line Logistics since August of 2013. In Steve’s time with Vine Line, he has experienced a myriad of events that include acquiring and operating a fleet of trucks, managing the logistics for a facility in Cedar Rapids, IA, being involved in a merger, moving twice, rebranding, and many other variables associated with a fast moving and growing brokerage and 3PL marketplace. Steve considers himself a “tech nerd” and has found a way to combine his passion for the people side of logistics with his curiosity for technology solutions to create a culture where people want to work and feel set up with the tools to excel. Steve and his brother, Spencer, are carrying on the legacy of a family business foundation matched with today’s technology that exhibits a personality of caring and compassion. Steve’s mantra is “how do we set others up for success?” which is built into the DNA of the organization and is noticeable in the way all employees, customers, and carriers are treated. Steve is uniquely positioned to lead Vine Line into the future by utilizing the tech to compete with large logistics companies, while maintaining the personal relationships and problem solving agility only a small brokerage can offer. Connect with Steve on LinkedIn.


Scott W. Luton

Founder, CEO, & Host

Greg White

Principal & Host

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Mary Kate Love

VP, Marketing

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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