Supply Chain Now en Espanol
Episodio 7

Resumen del Episodio

“De una forma u otra, descubrí que al final, todos estamos en la cadena de suministro.”

-Sofia Rivas Herrera

En este episodio de Supply Chain Now en español, el presentador Enrique Alvarez entrevista a Sofía Rivas Herrera. Desde niña curiosa hasta ingeniera industrial y líder de la cadena de suministro, aprenda más sobre Sofía y las cosas “extrañas” que pidió para Navidad, lo que le fascina de la cadena de suministro y mucho más.

Transcripción en Español

[00:00:38] Muy buenos días y bienvenidos a otra edición, otro episodio muy especial de Supply Chain Now en español. Yo soy su anfitrión, Enrique Álvarez, y el día de hoy tengo el placer de platicar con alguien que no sólo ya conocen y ya conocemos, sino es muy, muy activa en las redes sociales, en LinkedIn y en logística. Es una persona con mucha experiencia, con mucha determinación y más que nada con una increíble facilidad para hacer relaciones con otras personas. Entonces tengo el gran honor de platicar con mi coach anfitriona de muchos de estos shows. Sofía Rivas Déjenme la traigo aquí a Sofía para que nos platique un poco más de su vida y la conozcamos un poco más en persona. Sofía Qué tal? Cómo estás? Muy buenos días.

[00:01:30] Hola, buenos días, Enrique, muy bonito,

[00:01:33] Muy, muy bien. Y bueno, estoy súper emocionado. Creo que esto lo debemos haber hecho hace meses y meses. El tener una plática y una entrevista sólo contigo. Como lo mencionaba antes, tú y yo hemos tenido el gusto de ser anfitriones y de entrevistar a varias otras personas. Pero pero bueno, qué mejor que conocerte a ti? Creo que tienes una carrera profesional muy interesante y bueno, creo que hay mucha gente en el medio de la logística que te conocen en estos meses. Cuéntanos un poco más de ti si quieres empezar por ahí.

[00:02:11] Sí, claro. Bueno, primero que bueno, que ya por fin coincidimos en agenda y

[00:02:17] Sé que estuviste trabajando mucho en estos últimos meses.

[00:02:20] Creo que el público no sabe lo difícil que fue. Las veces que cambiamos de pero pues ya por fin nos alineamos.

[00:02:29] Bueno, seguro hablaremos también un poco de por qué pasó eso. Y bueno, las buenas noticias contun con tu nuevo puesto y. Y cosas que han pasado en tu vida. Pero si estoy de acuerdo contigo. Qué gusto que finalmente coincidimos.

[00:02:42] Sí, claro. Bueno, les cuento un poco sobre mi. Yo soy. E nacida criada y sigo viviendo aquí en Guadalajara, Jalisco. Que es una de las ciudades más grandes de México. Que al final es reconocida por el mariachi, el tequila y todo lo más mexicano que se les pueda ocurrir, que seguramente pasó aquí. Entonces, si alguien quiere visitar, vengase y conocer un poco más sobre la cultura de acá. Yo soy ingeniera industrial del Tecnológico de Monterrey. Y bueno, cuando yo estaba en Ingeniería Industrial, al final me di cuenta de que yo no quería estar totalmente en calidad y mejora continua, que creo que son aspectos muy importantes. Pero no quería dedicar toda mi vida a estar nada más haciendo eso. Entonces. Pues de una forma u otra descubrí que al final todos estamos dentro de cadena de suministro y a partir de que escuché esa palabra dije yo necesito aprender más de eso, saber que es cómo se come? Y. Pues justo me empecé a especializar en eso y a buscar oportunidades en esa área. En ese otro mundo que al pez. Creo que uno cree que va a encontrar algo más específico, pero no es cierto. Vuelves en un río con muchísimas vertientes y oportunidades entonces, eh?

[00:04:28] Pero muy buen complemento, me imagino, no? Muy, muy buen complemento. Tu carrera, tu trayectoria. Creo que todo eso te servirá y te sirve al donde estás ahora.

[00:04:39] Sí, claro. Yo siempre he dicho que los cualquier ingeniero es bueno para cada uno.

[00:04:47] Yo soy ingeniero mecánico, así es que estoy 100 por ciento de acuerdo contigo.

[00:04:52] Pero al final conozco personas de muchísimos tipos de carrera y vida profesional, desde abogados y doctores que al final ya están en es ministro. Pero creo que el ser ingeniero te da una ventaja, no te ayuda.

[00:05:06] De acuerdo.

[00:05:08] En la escuela te abren la cabeza. Así siento yo para que puedas entender cosas muy complejas y después lo que no es tan complejo se te haga más fácil.

[00:05:20] De acuerdo? Oye, bueno, antes de seguir en la carrera profesional de Sofía, cuéntanos un poco más de ti como persona, que es lo que te gusta hacer algo que te acuerdes algún momento interesante en tu infancia? Este en Guadalajara. Tú estás en Guadalajara, verdad? Sí, algo que te acuerdes de la ciudad, de tu familia, algo que a lo mejor te impulsará primero a estudiar ingeniería y luego después a buscar este otro tipo de retos en cadena de suministro.

[00:05:49] Sí, claro. Y bueno, yo siempre fui una niña muy curiosa. Quizás hasta extraña podemos decir porque yo voy de Navidad, de regalos de Navidad. Yo no pedía muñecas, ni peluches, ni carritos, ni cosas sencillo, pedía cosas muy raras como microscopios, taladros e. Qué más pedí una vez? Cosas que mis papás se quedaban ahí y

[00:06:19] Un taladro es muy útil.

[00:06:22] Si de verdad quieres eso, es Navidad. Y yo si es que quiero hacer em. Quiero hacer escritorios y mesas y estructuras. Quería hacer puentes. Y luego es que quiero analizar los insectos del jardín y mis papás.

[00:06:42] Muy curioso. Entonces. O sea, la naturaleza y la física y las matemáticas mejante te atraían desde muy chica.

[00:06:49] Sí, claro, digo. Al final me dieron cosas como de mi alegría, no? Porque claro,

[00:06:53] Claro,

[00:06:54] Yo era una niña y no me podían dar un microscopio tan intenso. Qué tal si yo ya no me gustaba la inversión y ya no era buena, eh? Pero sí creo que esas cosas, esos detalles, estuvieron. Estuvieron muy padres que me dejaran explorar esas esas áreas y desde muy pequeño hay alguna.

[00:07:18] Algo que te decían oye, obviamente que tus papás los dos impulsaron en ti esa, esas ganas de conocer el conocimiento, de aprender, de la curiosidad, de explorar el mundo, es algo más que a lo mejor te decían, a lo mejor antes de entrar al Tec que qué te hizo exitosa. Y bueno, ahora te formaron de la manera que eres el día de hoy.

[00:07:42] Creo que mis papás siempre fueron mucho de de crear hábitos y. Y de ser disciplinado en esos hábitos. Y además crear hábitos saludables al final. Entonces siempre fue mucho de. Pues aprender a hacer tu rutina y tenerla como que estandarizada para que cuando cambies de escenario puedas llevarte esa misma rutina y todo bien. Claro. Y es una rutina desde desayunar, no siempre desayunar y nunca empezar el día sin mínimo. Un café en la cabeza, no? Entonces. O Pues sí. Esos detalles creo que son importantes al final. Uno, cuando va creciendo y va agarrando más responsabilidades así es muy fácil dejarlos o no mantenerlos. Entonces creo que eso es algo muy valioso, que mis papás siempre estuvieron empujando a que lo adoptamos, no? Y más porque de su experiencia, cuando ellos hicieron esa transición de la escuela a trabajo, se dieron cuenta de que era era vital para mantenerlo.

[00:08:59] Claro. Los buenos hábitos, como dices desde el principio, y creo que tenerlos te dan una ventaja competitiva contra cualquier otro candidato. No traes una buena escuela. Se ve bueno. Cuéntanos entonces ingeniera industrial, pero con una pasión más por la cadena de suministro. Y ahí es donde te interrumpi. Pero cuéntanos entonces qué más pasa? Estás todavía en el Tec? Estás dándote cuenta de que a lo mejor quieres empezar a mover más hacia la cadena de suministros y menos hacia la parte de de ingeniería industrial, localidad o materiales, etcétera.

[00:09:34] Sí, pues ahí creo que fue. Una buena coincidencia o podemos decirlo. Estar en el lugar adecuado, en el momento adecuado, que mi director de carrera en ese momento me comenta oye, es que pues estamos teniendo mucha relación con el EMITI, no? Y justamente ellos son acá los expertos en cadena de suministro, cosa que. Yo no. Yo desconocía totalmente porque yo creía que le maity nada más hacía como personas que iban al espacio y descubrían nuevos elementos y curas para enfermedades de hace siglos, así porque así ese nivel de personas yo lo tenía en mente que salían de ahí. Y también yo tenía en mente que. Que para ir a la Manti obviamente tenías que ser alguien super super especial y era inalcanzable. No? Y cuando me dicen eso de que ya está aquí, no, que aquí está cerca.

[00:10:45] Bueno, tú eres alguien super super especial también. Pero si tienes razón. La concepción que tenemos de maity al menos en México es si son científicos de la NASA que están todo el día trabajando en 100 cohetes espaciales, etcétera.

[00:11:01] Chidi o croque. Y además creo que uno lo ve muy lejos. No sé. Y y no y desconoces este tipo de oportunidades que ya están cerca. No? Entonces, eh? Dije averi? Cómo? Qué hay? Qué hago?

[00:11:18] A quién tengo que matar? Ok. Ajá.

[00:11:21] Entonces realmente fue decir. Bueno, aplico y hago todo el proceso y vemos qué pasa. No creo que el. Siempre he dicho que el no ya lo tienes. O sea, el peor escenario. Claro, ya existe, no? Y él mejor todavía no? Entonces puedes apostar a ese mejor escenario. Entonces. Eh? Primero, pues sí, apliqué y pasó todo eso y luego me dijeron no fue si quedaste en el programa para el certificado de suministro y yo qué?

[00:11:59] El programa se llama como otras,

[00:12:01] Se llama Jessy Log gratuit Certificate y Logistics en su Panchi.

[00:12:09] Feliz, pues felicidades, porque me imagino que hay y bueno, lo sé porque también entrevistamos a un colega del maity que ahorita me imagino vas a mencionar, pero este ha de ser un programa sumamente competitivo. Osea es un honor el haber quedado, me imagino.

[00:12:24] La verdad, sí fue una oportunidad muy buena y además, pues digo a todos los que nos escuchan si quieren aplicar, yo lo recomiendo totalmente y más porque está enfocado a personas de Latinoamérica, no? Entonces ya y por lo menos ya resistís un poquito y claro, el universo para aplicar entonces la oportunidad o bueno, las probabilidades de que quieras ya son mayores. Entonces no le tengas miedo a no quedar, no aplica. Y la verdad. Es un. Es una oportunidad muy única. Y que te da, te abre muchas puertas después. Entonces creo que totalmente vale la pena y. Y si es cierto lo que te dicen al inicio del programa que no vas a dormir? Yo no lo creo. Jajajaja que no! Pues ya yo ya traía acallo según yo no del текст que no dormía tampoco. Pero allá si no duermes nada. Jajajajaja pero esta muy muy muy bien

[00:13:33] Como tu dices, a final de cuentas vas a fallar todos los tiros que no tomes y pues ya tienes el no asegurado. Entonces tú no pierdes nada si alguien no está escuchando, pues como dice Sofía, no, no pierdes nada. Y creo que como tú dices, si nos vas a platicar ahorita fue una experiencia que realmente cambia tu carrera profesional para para bien no?

[00:13:55] Sí, claro, Oeste y fuera de los conocimientos que puedas obtener del certificado el programa. Creo que las relaciones que haces allá, las personas que conoces y que al final tú las conoces y ellos te conocen, no al final si se van a acordar de ti. En algún momento iban a decir ah, es que Tim y yo conocí a alguien de jalarlo porque andamos buscando a alguien más acá de este lado, entonces te puede salir oportunidades así no. Entonces creo que esa parte de networking y de. De mantener esas ideas, esos contactos son muy especial.

[00:14:39] Totalmente acuerdo y bueno, cuánto nos dieron la gran noticia, entraste y qué pasó? Cuenta cosas. Cómo es el programa? De qué se trata? A quién conociste? Qué nos puedes contar un poco de esa experiencia tan relevante para ti y tan importante para tu carrera profesional?

[00:14:57] Sí, yo creo que el programa yo lo describo como una UMA cápsula comprimida de la maestría. Entonces, como una dosis concentrada de la maestría que tienen ellos. Que es? Más corta en el tiempo de duración y que además, pero pues es menos tiempo, pero creo que es más, cubres bastante de la información que puedes aprender en la maestría también. Entonces es como un bust

[00:15:32] Y por eso no duermes de la pobreza,

[00:15:36] Pero aprendes mucho en muy poco tiempo y eso está interesante, no? Y pues van personas de otros lados, de otros países de Latinoamérica. De diferentes edades, desde personas que ya llevan 10, 15 años en la industria a hasta recién graduados. Entonces tienes ese mix de personas que ya tienen experiencia laboral y de pues candidatos a tener esa experiencia. No hacen, repondría y te dan clases presenciales también e. Pues eminencias como yo. Yo si Jeffy o Alexis Bateman. Entonces creo que esas oportunidades de conocerlos en persona y que te den clases estapa de lo que digo es un programa híbrido y una parte de niña y otra es presencial. Obviamente creo que la presencial es muy. Enriquecedora. Y pero pues bueno. El enlace en línea se parece son muy similares a las de Michael Master. Si alguien ha tomado algún curso de ahí de y10, también lo recomiendo, son muy buenos cursos. Y pues nada.

[00:16:56] Apliquen qué? Que algún inventor, algún mentor, algo así. Si tuvieras que resumir las tres cosas que aprendiste y ya mencionaste un poco la parte del networking y los contactos y la experiencia y. Pero bueno, te quería pronto un poco más. Algún mentor en el programa. Y qué aprendiste de esa persona? Y qué aprendiste tú de Sofía? Como. Como individuo al pasar por esa experiencia?

[00:17:23] Creo que bueno, alguien que siempre estuvo acompañándonos y bueno, a mi también personalmente fue nuestro director Chris Mejía. Creo que es alguien que siempre se preocupa porque vemos el máximo siempre. Entonces es algo que le aprendí a él y otra sería. Creo que algo muy especial que aprendí allá fue realmente a aprender a hacer preguntas bien,

[00:17:52] A qué te refieres con con eso? Porque creo que es muy importante y creo que vale la pena definir a esa parte que estás diciendo.

[00:18:01] Creo que a veces hacemos preguntas. En cualquier contexto, y las hacemos sin pensar que estamos preguntando no? Y. Y luego, ya que las decimos, dijimos, pensamos ay, no, es que debí de haber dicho esto para ser más claro. Para que me den la respuesta que sí estoy buscando. No he. Entonces, el hacer buenas preguntas te hace que uno ya como dije, no te den buenas respuestas y 2. Que tengas una mejor impresión, tanto a la persona a la que le estás preguntando y viceversa. No es mutuo, pero es muy importante saber hacer preguntas. Hay cosas que debemos de ya contemplar, que podemos averiguar aparte, y hay cosas que en ese momento es la única oportunidad que tendrás para obtener una respuesta, pues especial y única. Entonces ahí fue cuando. Aprendí el verdadero significado de que si no preguntas, si no hacen las preguntas adecuadas e no vas a obtener la información que necesitas. Etcétera, entonces creo que eso es.

[00:19:28] Si entonces tienes uno que atreverte a preguntar, no creo. Y luego, ya que, ya que estás preguntando mucho el porque la práctica a final de cuentas hace al maestro, ya que preguntas y te atreves a preguntar a otras cómo hacerlas para que no sólo tengas la respuesta que necesitas, sino se escucha como que tal de hacer buenas preguntas y formular de manera correcta. También haces una conexión con la otra persona mucho más significativa y eso te te ayuda también a estrechar la relación que a final de cuentas, bueno, todo gira en base a relaciones humanas.

[00:20:02] Sí, claro, y al final lo que buscas es que tú tu pregunta, detone una conversación clÃmax, una respuesta binaria dieci no, gracias, no buscas que haya una réplica y cuando Guus y tienes que estar consciente de que si va a haber una réplica tienes que estar, pero si

[00:20:22] Tienes que tener antes la siguiente

[00:20:23] Nerla no afanó, no va a ser como ah, ya me contestaron y me están preguntando ahora mi vivant. Gracias. Solo era esa mi pregunta. José sigue y dale. Y si ya empezaste ese camino continual o no? Excelente sugerencia, agarrando la la práctica e e ir viendo de que hijole quizás me tuve que preparar más o o bueno cómo hago para que la siguiente vez sea mejor no?

[00:20:54] Ya que Jacq si, ya que logras esa conexión y se vuelve un diálogo en vez de una rueda de prensa cuando solo hace una pregunta, ahí es donde realmente puedes intercambiar información, experiencias, aprender, desarrollarte. Estoy totalmente de acuerdo. Hoy hablamos tú y yo. Entrevistamos de hecho a Josué Velázquez, que me dijo que en algún momento ahorita es cuando lo hago. Lo conoces o o empiezas a interactuar con él. Cierto.

[00:21:23] Sí, justamente digo, lo conocí un poco antes porque hice un proyecto de investigación y él fue uno de los mentores y jueces del proyecto. Entonces lo conocí y justamente me dijo hoy aplica allí se obligó a no, es que ya quedé, ya. Ya nos vemos.

[00:21:45] Cuando él te dijo que aplicaras, tú ya estabas aceptada.

[00:21:47] Si yo, el hasta

[00:21:49] Siempre, vas dos, tres pasos adelante de todo el mundo.

[00:21:52] Lo intentamos. A veces se puede y a veces no. Pero si ves la oportunidad de poder estar esos pasos adelante, tómalo y avanza. Pero. Pero si entonces desde allá, allá fue cuando ya tuve clases, más clases con él y etcétera, no?

[00:22:12] Hay algo ahí? Cuéntanos entonces te gradúas del programa? Bueno, antes de eso, hay algo que quieras compartir? Aparte de lo que ya has compartido del programa y bueno, obviamente se lo sugieres a todos los que nos están escuchando si tienen la oportunidad y vamos a poner todas las notas del programa también al cual participó Sofía en los comentarios de esta entrevista para que lo vean, lo revisen. Y bueno, obviamente conociendo a Sofía, si tienen algunas preguntas estará muy dispuesta a contestarles algo más que quieras compartir de tu experiencia en el EMITI.

[00:22:47] Pues creo que ya lo voy a dejar hasta ahí porque lo voy a hacer spoiler. Entonces tómenlo como un trailer de la serie que van a vivir entonces. Así lo dejamos.

[00:23:02] Perfecto. Qué más da? Entonces acabas. Y que sigue en tu vida profesional?

[00:23:07] Pues justamente cuando. Cuando terminó el. Cuando empecé a ir certificado, yo estaba. Justo me gradué de la universidad y empecé eso. Ahí una cosa que creo que nos sirve a todos es entender que. Es importante tener una ruta de de adonde quieres ir profesionalmente y que normalmente esa ruta te dicen que ya la vas a tener cuando te gradúas, pero a veces no pasa, no? Y si yo soy completamente honesta, yo no la tenía y dije bueno, a ver, es que quiero saber si si la ruta si va por por el área que vivo, que me gusta, que es cadena de suministro. Entonces. Cuando terminó el certificado digo sí. Pero entonces. La manera en la que yo creí que iban a avanzar las cosas para ya estar en esa área, en esa industria, en eso que me apasionaba, no fue como tan rápido ni tan exprés como yo hubiera querido. Y es frustrante, porque más yo creo que nuestra generación está muy acostumbrada a la inmediatez y además porque llevas desde muy pequeño que te dicen que. Que hay más oportunidades que bastan, más fácil que antes, no? Y creo que al final no te puedes confiar de esas cosas, no? Y decir ah, sí, ya, ya hice todo lo que tenía que hacer. Obviamente voy a llegar, no?

[00:24:55] No es poco a poco hacer el primer paso y el segundo y los pasos se van abriendo.

[00:25:02] Sí, claro, pero. Pero es eso. Es seguir dando esfuerzo, seguir dando tiempo, seguir también en ese autoconocimiento de ver exactamente qué es lo que te gusta. Y más porque con tantas opciones a veces abruma demasiado. Decir. Ya, ok, por aquí.

[00:25:27] Si tenemos demasiadas opciones y más ahorita que con la tecnología, yo creo que abre las puertas para estudiar literalmente lo que quieras, en donde quieras y cuando quieras. Entonces si ha de ser más difícil ver esa historia o ese camino. Pero bueno, tuvo a final de cuentas pasaste por eso, te graduaste del del programa del devorado hasta de tu carrera. Y qué fue lo siguiente para ti?

[00:25:54] Comencé a trabajar en la industria aeroportuaria. Y como analista de datos financieros? Al inicio eran operativos y después pasé a la parte financiera, que también recomiendo por ahí que sobre todos los ingenieros que nos metamos a esa área, porque creo que al final todo lo tienes que traducir a finanzas y a decir bueno, nos vamos a ahorrar tanto dinero o vamos a gastar tanto dinero más, pero para poder sustentar los resultados que puedas tener como. Pues en el área en la que trabajas. No, al final creo que es importante entonces. Pero mientras estaba en ese trabajo, yo seguía buscando una manera de conectarme. Hacia dónde quería ir? No creo que. Al final siempre te piden experiencia en el aula donde quieres centrar, pero pues no la tienes. Entonces, cómo qué hago? Quiero agarrar experiencia, pero no me deja trabajar y

[00:27:08] Sí como

[00:27:09] Si entonces como un círculo vicioso.

[00:27:11] Si el huevo o la gallina, que si exactamente no me das la oportunidad, nunca voy a tener experiencia, pero me estás requiriendo experiencia y eso pasa a imagino no mucho en la industria. Creo que muchas de las empresas que están contratando actualmente quieren tener al mínimo algo de experiencia, pero si no dan la oportunidad, tú no puedes. Nadie puede tener la experiencia.

[00:27:33] Sí, y a veces es como. Absurdo, así que primer frustras rebelde de D. O sea, entro y llevo a la empresa y te piden ya 5 años de experiencia en emisaria y dices. Pero por qué no, si eres? Ni como un nivel básico no, no tendrías esa experiencia. No sé. Pero entonces, en mi camino de frustración, así le vamos a llamar. Dije ya. Y voy a agarrar experiencia de otra manera. Lo voy a intentar y voy a ver qué entonces literalmente lo que yo hice. Y vivo. A mi me funcionó y repito a todo el mundo. Le funcionan cosas diferentes. Si esto te sirve, adelante, úsalo. Yo me funcionó y dije Guau! No sabía que iba a funcionar también. EM Literalmente yo googleé. Comunidad así como comunidad de supliquen, así oji. Porque dije quiero conocer a personas que estén en ese, en ese, en esa área para que me platiquen qué hacen, cómo lo hacen. Ir viendo a dónde, o sea qué área o qué trabajo específico. Me gusta.

[00:28:58] Aquí es donde. Aquí es donde se paga y reditúa todos esos microscopios y taladros y cosas que tus papás te te dieron de chica. No, Vanessa, esas ganas de tú no va a quedar con las manos cruzadas. Voy a hacer algo que hago? Pues bueno, no sé. Hago un Google Search y luego veo qué hago. Y entonces pusiste comunidad de cadena de suministro.

[00:29:19] Y lo primero que sale porque son gigantes y hacen cosas diario es Supply Chain Now. Entonces dije qué es eso? Le piqué y descubrí que estaban en LinkedIn. Lo dije híjole, yo mi LinkedIn realmente lo abrí para aplicar y mandar mi CV. Ah, claro, de trabajo. No, no, no, nunca le di, eh. Nunca entendí al inicio que no, LinkedIn no es para eso. LinkedIn es para conocer personas y relacionarte profesionalmente con ellas. Eso es. Es crear comunidad.

[00:30:08] Crear una comunidad. Te tengo que interrumpir ahí porque osea, tu y yo estamos platicando ahorita después de varias entrevistas juntos así gracias a eso, a que tu hiciste un Google Search y te comunicaste primero con Supli Cheyney y luego utilizaste Linguini, entendiste que el link era para crear comunidades que honestamente yo había aprendido mucho. Eso de ti también y de la forma en la que proactivamente usas link tiene entonces. Qué hiciste después?

[00:30:38] Ah, pues empecé a uno escuchar los podcast, no todos, porque son como un millón. Entonces es imposible. Yo no conozco a nadie que ella diga ya me puse al corriente de los 8000 podcast que hay de Supply Chain Now, no? No conozco a nadie. Si alguien que nos está escuchando ya lo hizo, dígame cómo? Ah, pero eh. Yo normalmente era como vamos a hacer random, cogemos uno y lo ponemos en mi trayecto, de aquí al trabajo, de aquí al super. Así no? Entonces. Así y otra era bueno, a ver qué cursos hay, que carozos hay. Claro, y para seguir aprendiendo, para seguir, seguir sabiendo. Para eso todo esto me pasó en la pandemia no encerrada en mi casa, en cuarentena total. Entonces dije pus tiempo hay, no? Para andar dedicandole, andar investigando entonces. Y pues se pusieron muy de moda los eventos en línea. Y dije pues vamos, vamos yendo a unos a otros. AM. Así fue como conocí a Supply Chain Revolution con Jerry Heini. Empecé a ir los sábados a unos eventos que se llaman Brunch Brunch on line y realmente estás con la supli 5in hablando de un tema particular. Los sábados a las 2 de la tarde. Bronceado, no? Y yo qué sé, esto estaba Payán. Digo, quizás es mi lado, eh? Como ner que me gustan ese tipo de cosas. Y así fue. No. Entonces. Empecé a ir a eventos y de los eventos yo. Realmente dije bueno, a ver qué aprendí del evento esto y lo comparto.

[00:32:39] No digo y si hacías muy buenas preguntas también basándote en lo que dijiste antes, creo que tu forma o sea de preparabas de alguna manera tenía buenas preguntas.

[00:32:50] Participabas y hacían preguntas abriendo mi micrófono. Nada de que hoy deja a mano el mensaje. No había oportunidad de abrir el micrófono. Levanto la mano y lo hago.

[00:33:03] Pero tú eres una persona extrovertida, me imagino. O bueno, te gusta. O sea, no es fácil estar en frente de una cámara. A lo mejor después de la pandemia como que todos somos o nos obligaron a estar en frente de su humi, a hablar y tener un micrófono enfrente. Pero a ti siempre te ha gustado. O sea, eras la típica niña que detenía los shows y los bailes y

[00:33:25] Pues bueno, de D.. Primero desde muy niña, desde los 4 años hasta los 20 hasta los 20 bailé ballet.

[00:33:37] Estabas acostumbrada entonces a ti, pero estás acostumbrado al yo y al público, no te da pena solo hablar?

[00:33:45] Me costaba trabajo porque era muy consciente. Y si, si lo lograba y todo, nada más me ponía del color de El Tomate, entonces estaba muy chistoso porque quizás no se notaba que tenía nervios ni que se me trababa las palabras y si, pero yo roja, casi roja, total. Así y todo. Estás bien? Estás respirando? Y yo. Tubby. Pero. Morada. No? Entonces. Y bueno, ahí poco a poco vas y. Agarrando confianza. Pero es que es cuestión de práctica. La de animarte y de animarte otra vez. Y a veces, a veces te va a pasar que que haces el ridículo.

[00:34:34] Si la riegas mil veces. Jaja, ni modo,

[00:34:39] Pero ni modo. Así es la vida. Ni modo. Vuelven a intentar sin miedo. Entonces. En qué estaba de los eventos en línea?

[00:34:50] No empezaste a participar? Y cada vez más a actualizaste tu página de LinkedIn? O sea, si nos basamos en lo que has hecho en LinkedIn, yo creo que si siguiéramos tus pasos, creo que todo el mundo tendría no sólo mucho más conexiones, sino conexiones realmente importantes que te han ayudado incluso profesionalmente muy valiosos.

[00:35:12] El chiste es es eso, no encontrar valor. Y creo que para encontrar valor tú tienes que dar valor, no? Muy tienes que entender que que tú tienes que dar tu tiempo. Que vas a a es dar también. No nada más recibir e. Eso es, creo que es clave, porque muchos piensan que pueden ya llegar y pedir algo, no de mandarte una invitación y pedirte algo directo. Y creo que no! Creo que uno tiene que crear el espacio para que se decay, que te puedan dar algo.

[00:35:56] Si, como cuando dices tienes que dar tú también primero y tu tiempo, eso no es. Oye, conozco, es amigo del amigo, conozcais. Oye, me encantaría que fueras mi cliente, no? O sea, no funciona así. Es para generar crear la comunidad, como tú dices. Y ya que tengas una relación, pues bueno, ya se darán esas pláticas, pero no es el objetivo.

[00:36:14] Directito tu objetivo no debe de ser vender. Ya encontraron trabajo, ya agarraron un nuevo cliente o no sé, que te regalen algo, algún producto gratis, no? Tu objetivo debe ser realmente conocer a esa persona y que te conozcan a ti. Entonces yo realmente y ingénito, genuinamente yo decía bueno, ya acabó el evento. Me gustó. Comparto lo que aprendí y le hablo a esa persona. Le digo izas, que me busby tu evento me gustó, quiero platicar contigo. Te late un zum así, así era yo y luego mis papás de que hoy Sofía y no está raro que hables con gente jajaja que obviamente uno entiende la preocupación de sus papás, no? Viejo yo no lo más. Pero es que son. Son gente que trabaja en Marz, que trabaja en. En no sé, en Vector Logistics, que trabaja en Supply Chain Naw, que está en la industria de de Boeing y de aviones y que hacen aviones o que viven en Kenia y están con un proyecto de llevar productos frescos a comunidades lejanas. No o no? O sea. Así empecé a conocer personas de diferentes países, con diferentes proyectos, con diferentes metas y que también todos, todos en común están en la búsqueda de encontrarse. Y encontrar su lugar en el mundo. No te das cuenta que no? No está ya firmado, no está ya. Estatico. Siempre van buscando lo siguiente, no? Y es justo de esas. Bueno, a mi no es justo. Esas personas con las que yo me quiero rodear. Claro, claro. No son personas con las que aprendes y sabes que

[00:38:28] Bueno, y creciste tú. Al final de cuentas, con tu actitud y los que no estén escuchando, y los que no estén viendo, y los que conozcan a Sofía, que es mucho más famosa que yo, por cierto. Pero sabrán que todo lo que está diciendo no sólo es genuino, sino es realmente, pues la receta para conocer gente en todo el mundo y crecer y dio muchos resultados. Osea, a final de cuentas conociste a gente de muchos lados y empezaste a participar no sólo más activamente, sino en algún momento. Yo. Yo vi que te empezaban a invitar ahora. O sea, ahora tú eres la que está. Cuéntanos un poco más, pues esa transición de ser como la participante de los shows y los podcasts y hacerla protagonista a final de cuentas.

[00:39:14] Pues obviamente uno no pasó de la noche a la mañana, no pasó como que a un una semana completa hacerse habiendo diario. Que para eso yo posteaba no por los likes. No, realmente, para mi eso es. Irrelevante. Irrelevante. A veces salen muy bien. A veces no salen bien. Nadie los ve. Pero no por eso me voy a desgastar y decir ay, no! Ya nadie le hizo caso. Ya no vuelvo a postear. No, no, no, no es eso. Es compartir lo que a ti te interesa, lo que crees que va a aportar valor a la comunidad y ya a veces vas a tener éxito. A veces no, pero es ser constante. No? Entonces, em. También era yo. O sea, era reunirme mínimo cada semana con alguien nuevo y platicar. E mínimo con tres personas en la semana y no eran conversaciones de 5 minutos, 10 minutos eran conversaciones de 45, una hora no? Entonces obviamente es tu tiempo, claro, obviamente es estar ahí y es estar atento. No es nada más como a ver, voy a esperar a que me termine de hablar de todo lo que me tiene que decir para pedirle lo que quiero. Pues no, no, yo lo hacía porque quería aprender de Dios, no lo me decían de cada padre que platica. Aparte estaba padre, porque como todos estamos encerrados, compartíamos esa misma como ansiedad de estar.

[00:40:53] Si esa conexión no quererte conectar con otras personas, ya estas en una computadora, en una pantalla

[00:41:00] Si, ya que estas 24 horas este osea 24 si en la pantalla esta padre no distraerte un poco del trabajo o de lo que hagas, con platicar con personas y conocerlas y saber qué hacen y ver cosas que tienen en común contigo.

[00:41:18] No Sofía moviendo perdón no adelante.

[00:41:23] Haya pues nada al final. Creo, creo que la primer persona que me dijo. Fueron los de Freight Paz, que ellos tienen unas. Pues sí, una aplicación, una solución para transporte, vehículos de transporte en Estados Unidos y para el monitoreo de unidades y etcétera. Me contactaron y me dijeron eh, hay una Sofía, es que tenemos un podcast. Y te queremos invitar a ti a platicar. Yo uno dije a mi jajaja, no! Luego dije no? Pues sí, sí me están diciendo a mí no? Y que queremos hablar. O sea, te queremos entrevistar a ti. Queremos hablar de este tema. No? Y yo dije a ver, yo no soy experta en ese tema. No es que uno tendrá la duda hacia ti mismo, pero luego dices bueno, a ver. Por qué me están buscando a mí? Si soy capaz de hablar de ese tema, digo también tienes que ser honesto contigo y decir si es claro que si no, y confiar y volver a ganar la confianza de decir no voy a dudar de mí mismo. Me voy a sentar y claro que sí. Mami no va a ser el mejor podcast que la gente escuche porque es la primera vez que lo haces. Pero. Es de. Vamos. Entonces. Y así fue y les dije claro que sí. Lo grabamos y salió bien y hablamos. Digo creo que ya se están dando cuenta. A mí me gusta practicar un buen entonces, a Enrique también. En mi defensa es el prede este episodio. También andábamos practicando todo entonces, eh? Pues nada. Así fue y creo que justo antes de eso, Supply Chain no había publicado como me mandaron un screenshot.

[00:43:33] Si es que esto es tu admirador número uno. También tienes muchos fans en Supply Chain, não? Y de hecho Scott es el que nos puso en contacto a ti, a ti y a mí.

[00:43:44] Yo también soy fan número uno de su plaisir, no digo, hace muchísimas cosas todo el tiempo por eso, por lo que dibuja.

[00:43:54] Huahua entonces te contactó? Bueno, tú empezaste a participar en los dos life blicas y cosas

[00:44:01] Religiosamente cada lunes, miércoles y viernes. No hay andava, pero sí y justo un día. Eh? Publicaron algo como Supli Cheyne, Insiders, Sofía Arribas y una breve descripción de que hoy ya hace esto y está súper metida en conocer y bla bla bla. Y yo dije como que. Porque aparte yo no había visto esa esa publicación, no?

[00:44:34] Entonces sea que te pusieron tu nombre,

[00:44:36] No, ni siquiera no, no había etiquetado ni nada. Y me mandó un colega, me mandó Sofía. Es que está saliendo aquí, no? Guau! Y dije Guau! Qué hay? Yo casi, casi lo imprimo y lo enmarque. Dibuja más que porque no tengo impresora, pero este sí dije qué padre que que sale esto no?

[00:45:01] Sofía Entonces no estabas diciendo un poco de la forma en la que has crecido en Ling-Ling en particular? Todas las conexiones que has tenido al punto en que no sólo participabas de muchos de los eventos de manera regular, sino que ahora estás empezando a ser a la que invitan y has hecho una. Pues una comunidad muy, muy buena, muy productiva, muy eficiente alrededor de ti y de tu experiencia. Como lo dijimos, podemos seguir hablando contigo un par de horas. Pero yo creo que lo que podemos hacer es tener un episodio más. Y a lo mejor que nos platiques un poco más a detalle de la parte de la estrategia de Linkin. Pero si quieres, cuéntanos un poco más de si quieres de tu conexión para cerrar el tema de LinkedIn y la parte social y lo que haces ahorita. Cuál es tu visión del futuro? Y si nos quieres dejar a algo con un challenge ahí para la audiencia, para la gente que nos escucha y sobretodo la gente que te sigue y luego luego atendamos otra llamada para darle seguimiento a esta interesante plática.

[00:46:03] Sí, claro. Bueno, pues creo que en resumen, empezaron a salir oportunidades. Que quiero recomendar que son, pues de participar, no? Y de compartir experiencia y de estar presente en diferentes eventos, no? Y obviamente, pues te tienes que preparar. Tienes que en algún punto empecé a decir que sí a muchos y luego dije híjole, a ver, creo que tampoco puedo decir que sí a todo. Me cuesta mucho trabajo decir que no. Casi siempre digo que sí, pero a veces pues vas, te vas dando cuenta de que si justamente el día no tiene 42 horas, sino nada más 24, entonces no puedes estar en todo aunque quisieras, no? Claro, entonces empiezas a ser un poco selectivo y decir bueno, esta vez no te voy a decir que no, pero bueno, en la siguiente te digo que si no. Y pues nada. Siempre he sido como de compartir. Luego me preguntan si cuando haces conexiones y haces ese tipo de relaciones, te acuerdas de las personas que también están activas como tú, no? Entonces, eh, cuando a mí me han preguntado Oye, no tienes alguna recomendación de alguien? Yo me acuerdo de la primera persona. Que veo que también está Shinhwa. Entonces digo voy a nombrar la primera que tengo superiormente, que es Davia Patea, que ya justo salió en un Lyceum también y dije guau, qué padre no? O sea que padre que también se está animando. Y también soy mucho de animar a gente de mi generación y de mi edad o más chicos, porque veo que hay un espacio que podemos aprovechar, no? Claro, juventud en este tipo de eventos

[00:48:06] Y la logística en general necesita gente, o sea, necesitamos talento. Creo que con todo lo que hemos visto de retos, una de las cosas que también a lo mejor no hemos hablado lo suficiente es la la falta de talento en la industria, no en ésta y en muchas otras. Entonces sigue haciendo eso. Creo que empresas logísticas en todo el mundo necesitan gente como tú y gente comprometida y proactiva, y con ese sentido de de hacer comunidad y relaciones de largo plazo o no, simplemente ser transaccional o querer vender o ver el beneficio que puede ser para ti, sino conocernos como seres humanos.

[00:48:46] Sí, exacto. Creo que la tecnología nos da la oportunidad de conectar y de darte cuenta de que existe, que qué justo. Quizás el talento no lo ves, pero sí existe no más, que está en otro país, no? O está en otra ciudad. No sé. O está. IMPOTENCIAS?

[00:49:08] No, totalmente. Totalmente de acuerdo con crear. Oye, bueno, cuéntanos rápidamente, porque sé que nos estamos quedando sin tiempo. Pero qué haces ahora? Y si quieres, cierra el programa. Al final de cuentas tú eres la anfitriona tanto como yo. Así es que.

[00:49:26] Sí, claro. Bueno, yo actualmente trabajo en Mercado Libre. Llevo tres meses ahí. Y trabajo en México en con el centro de distribución de Guadalajara y el de Monterrey, llevando el cálculo de la necesidad de personal operativo para lograr cumplir con la demanda, pronosticÃ.

[00:49:56] Guau! Que en estas fechas me dijeron que todo lo que dijiste es casi imposible. Tal demanda pronosticada. Qué significa eso? Creo que la pandemia ya vino a destruir todos esos modelos tecnológicos de demÃ. De pronosticar demanda y. Personal son un reto bastante importante, sí.

[00:50:18] Y por ahí, para los que no conozcan que es Mercado Libre, pues es una empresa de Ikoma, es que vende todo. Oseja. Vende todo de todos lados. Empezó como una plataforma que conectaba a un vendedor con un comprador. Y ahora no, nada más es eso, sino que ahora tenemos tiendas oficiales, tenemos, o sea, buscamos siempre formalizar el comercio i i e invitar a todos los que se quieran unir a esto, a que entrena a. Vender sus productos. Y ahora damos el servicio de. Yo te manejo tú. Tu mercancía. Tu inventario. Lo preparo y yo te lo hago. La entrega final a tu cliente, que es esta parte del mercado. Envíos en donde estoy yo. Entonces, eh? Es complicado, sí, porque el comercio electrónico puede ser tiene mucha variación, el comportamiento del cliente nunca es igual. Obviamente el forcas aquí RE6 siempre es algo complicado de decir. Si. Si mañana vamos a vender diez piezas y a veces vendemos 15 y a veces vendemos cinco. Claro. Cómo le hacemos para prepararnos para ese escenario de 15 o para el 5? No? Y si estamos calculando cuántas personas necesitamos para lograr esos 15, 10 o 5? También es complicado porque al final. Estás calculando personas? No equipo, no máquinas, son personas que no les pueden decir de la noche a la mañana. Sabes qué? Vamos a hacer horas extras o sabes qué? Eh? Te voy a cambiar de turno. No? Pues son personas con su propia vida y su lado y su propio mundo también. Entonces? Pues si es un trabajo. Ha estado intenso, intenso. Aprendo todos los días. Es una empresa que siempre está en beta continuo, que tiene un hambre por por crecer y por ser la mejor. Entonces creo que hoy todo mundo está enfocado a darlo todo y a. A que las cosas salgan bien.

[00:52:50] No se oye como una gran empresa y la conozco como cliente más que como profesional de la cadena de suministro. Pero bueno, considerando que estás tú ahí como parte de su equipo, me imagino que es una empresa no sólo con muchísimo potencial, sino con una muy buena cultura de trabajo. Y bueno, han de estar afortunados de tenerte y afortunados de seguir creciendo. Creo que es un modelo de negocio para muchas empresas en el mundo y en Latinoamérica.

[00:53:19] Sí, claro. Además, como le comentaba a otras personas, creo que da mucho orgullo que sea de Latinoamérica y que sea y que tenga ese ese nivel de impacto. Entonces. Pues nada, da mucho orgullo trabajar ahí y obviamente, pues uno también busca seguir creciendo y seguir. A lo mejor no

[00:53:43] Sofía, sé que como te decía podemos seguir platicando y creo que lo vamos a hacer de hecho al aire y aquí en frente de todos, te voy a comprometer a que nos des más tiempo en estas próximas semanas para volverte a entrevistar y tener una segunda parte de esta muy interesante plática contigo. Yo te agradezco tu proactividad, tu este tu actitud muy genuina de entablar relaciones. Tú fuiste la que me mandó un mail tan bien como platicarte del intim después de que Scott nos puso de acuerdo. Y bueno, es un gusto tenerte como anfitriona. Vamos a empezar ya también a entrevistar a más personas, ya que se nos está acabando el inventario de podcast para Supply Chain Navo en español. Pero bueno, es un gusto compartir contigo esta plática. Te deseamos mucho éxito y obviamente cuentas con todo mi apoyo y el de mi empresa y el de Supply Chain A.

[00:54:39] No, pues muchas gracias. Claro que sí, hacemos más tiempo.

[00:54:45] Cómo te puede la gente conseguir o contactar contigo? Y lo último? Algún challenge que quieras para la gente que nos escucha y despide el programa?

[00:54:56] Claro ue pueden encontrar en. Obviamente en LinkedIn, ÂLes les prometo que si me siguen van a ver en su FIB mucho de que han hecho que un poste así. Pero bueno, eh, si les interesa, vean. Si no, no, tampoco me Witter ni nada y me pueden mandar siempre mensajes por ahí. Creo que lo veo a veces hasta más que cualquier otra red social. Entonces les contesto y también me pueden buscar en Instagram creé una cuenta. Se llama Sofí. Visibles, preexistía a veces? No, no soy seria. Entonces por eso es como un chiste cillo. Y ahí también comparto las cosas que comparto en LinkedIn, pero en Instagram. Por qué hice eso? Porque creo que todavía hay que atraer a la gente a LinkedIn, a la gente más joven todavía, como que prefiere otras redes sociales a esa. Y creo que al final esa transición debe de pasar para continuar con tu vida profesional, no? Y pues nada. También por ahí voy a dejar mi correo, me pueden mandar un correo y ya. Esas son las los tres lugares donde me pueden encontrar. Y pues nada, muchas gracias a todos los que nos escuchan y los que ya están siendo fans de Supply Chain o en español. Y creo que acá también hay oportunidad de que si tienes una historia interesante, tienes algo que compartir. Claro que nos ponemos en contacto y la entrevistamos, no? Enrique Creo que

[00:56:38] Es una buena idea. Si tienen, si quieren que nos quiera compartir algo, por favor búscanos a Sofía o a mí. Este nos daría mucho gusto entrevistarlos, compartir su su historia, su experiencia y bueno, si les gustan las pláticas como la que tuvimos el día de hoy con Sofía Rivas, pues no dejen de subscribirse a Supply Chain Now Supply Chain en español y escúchenos en cualquier plataforma en la que escuchen sus podcast. Sofí, muchas gracias. Estamos en contacto, que tengas un bonito día y nuevamente gracias por darnos algo de tiempo.

[00:57:17] Sino gracias a ti también, Enrique. Buen día.

[00:57:21] Buen día.

Episode Summary

“One way or another, I discovered that in the end, we are all in the supply chain.”

-Sofia Rivas Herrera

In this episode of Supply Chain Now en Spanish, host Enrique Alvarez interviews Sofia Rivas Herrera.  From curious child to industrial engineer to supply chain leader, learn more about Sofia and the “strange” things she asked for for Christmas, what she finds fascinating about supply chain, and so much more.

Episode Transcript

[00:00:38] Good morning and welcome to another edition, another very special episode of Supply Chain Now in Spanish. I’m your host, Enrique Álvarez, and today I have the pleasure of talking with someone who not only you know and we already know, but is very, very active in social media, in LinkedIn and in logistics. She is a person with a lot of experience, with a lot of determination and most of all with an incredible facility to make relationships with other people. Then I have the great honor of talking with my host coach from many of these shows. Sofia Rivas Let me bring Sofia here to tell us a little more about her life and get to know her a little better in person. Sofia How are you? How are you? Good morning to you.

[00:01:30] Hello, good morning, Enrique, very nice,

[00:01:33] Very, very good. And well, I’m super excited. I think we must have done this months and months ago. To have a talk and an interview only with you. As I mentioned before, you and I have had the pleasure of hosting and interviewing several other people. But then again, what could be better than meeting you? I think you have a very interesting professional career and well, I think there are a lot of people in logistics who know you in these months. Tell us a little more about yourself if you want to start there.

[00:02:11] Yes, of course. Well, first of all, it’s good that we finally agree on the agenda and

[00:02:17] I know you’ve been working hard these past few months.

[00:02:20] I don’t think the public knows how hard it was. The times that we change but then we finally aligned.

[00:02:29] Well, I’m sure we’ll talk a little bit about why that happened, too. And well, the good news contun with your new position and. And things that have happened in your life. But I do agree with you. I’m glad we finally agree.

[00:02:42] Yes, of course. Well, I’ll tell you a little bit about myself. I am. I was born raised and still live here in Guadalajara, Jalisco. It is one of the largest cities in Mexico. Which in the end is known for mariachi, tequila and everything else Mexican you can think of, which surely happened here. So, if anyone wants to visit, come and learn a little more about the culture here. I am an industrial engineer from Tecnológico de Monterrey. And well, when I was in Industrial Engineering, in the end I realized that I didn’t want to be totally into quality and continuous improvement, which I think are very important aspects. But I didn’t want to spend my whole life just doing that. So. Well, one way or another I discovered that in the end we are all in the supply chain and from the moment I heard that word I said I need to learn more about it, to know how it is eaten? Y. Well, I just started specializing in that and looking for opportunities in that area. In that other world than the fish. I think you think you’re going to find something more specific, but it’s not true. You come back on a river with lots and lots of springs and opportunities then, eh?

[00:04:28] But a very good match, I imagine, no? Very, very good complement. Your career, your trajectory. I think all of that will serve you and serves you where you are now.

[00:04:39] Yes, of course. I have always said that any engineer is good for everyone.

[00:04:47] I’m a mechanical engineer, so I agree with you 100%.

[00:04:52] But in the end I meet people from all kinds of careers and professional lives, from lawyers and doctors who are already in the minister’s office. But I think being an engineer gives you an advantage, it doesn’t help you.

[00:05:06] Okay, okay, okay, okay.

[00:05:08] In school they open your head. That’s how I feel so that you can understand very complex things and then what is not so complex becomes easier for you.

[00:05:20] OK? Hey, well, before we move on to Sofia’s professional career, tell us a little bit more about yourself as a person, what do you like to do something you remember an interesting moment in your childhood? This one in Guadalajara. You’re in Guadalajara, right? Yes, something that will remind you of the city, of your family, something that will maybe push you first to study engineering and then to look for this other kind of challenges in supply chain.

[00:05:49] Yes, of course. And well, I was always a very curious child. Maybe even strange we can say because I go Christmas, Christmas gifts. I didn’t ask for dolls, or stuffed animals, or carts, or simple things, I asked for very strange things like microscopes, drills and so on. What else did I ask for once? Things that my dads would stay there and

[00:06:19] A drill is very useful.

[00:06:22] If you really want that, it’s Christmas. And I do if I want to do em. I want to make desks and tables and structures. I wanted to build bridges. And then I want to analyze the insects in the garden and my parents.

[00:06:42] Very curious. So. In other words, nature and physics and mathematics attracted you since you were very young.

[00:06:49] Yeah, sure, I mean. In the end they gave me things like my joy, right? Because of course,

[00:06:53] Of course,

[00:06:54] I was a child and they couldn’t give me such an intense microscope. What if I no longer liked the investment and it was no longer good, huh? But I do think those things, those details, were there. It was really cool that they let me explore those areas and since I was very little there are some.

[00:07:18] Something that they said to you, hey, obviously your parents, both of them, both of them, they both encouraged in you that, that desire to know knowledge, to learn, to be curious, to explore the world, it’s something else that maybe they told you, maybe before you entered Tec, that what made you successful. And well, now you’ve been shaped the way you are today.

[00:07:42] I think my parents were always very habit-forming. And to be disciplined in those habits. And create healthy habits at the end. Then it was always a lot of. Well, learn to do your routine and have it kind of standardized so that when you change scenery you can take that same routine with you and be fine. Of course. And it’s a routine from eating breakfast, not always eating breakfast and never starting the day without minimum. A coffee on the head, right? So. O Well, yes. Those details I think are important in the end. When you get older and take on more responsibilities, it’s very easy to leave them or not keep them. So I think that’s something very valuable, that my parents were always pushing for us to adopt it, right? And more because from their experience, when they made that transition from school to work, they realized that it was vital to keep it.

[00:08:59] Of course. Good habits, as you say from the beginning, and I think having them gives you a competitive advantage against any other candidate. You don’t bring a good school. It looks good. So tell us about an industrial engineer, but with a passion more for the supply chain. And that’s where I interrupted you. But tell us then what else is going on? Are you still at Tec? You’re realizing that maybe you want to start moving more towards the supply chain and less towards the industrial engineering side, locality or materials, etcetera.

[00:09:34] Yes, I think that’s where it was. A good match or we can say it. Being in the right place, at the right time, that my career director at that moment says to me hey, we are having a lot of relationship with EMITI, right? And they are the supply chain experts here, which is something that. I don’t. I was totally unaware because I thought that maity was just like people who went into space and discovered new elements and cures for diseases centuries ago, so because that level of people I had in mind that came out of there. And I also had in mind that. That to go to the Manti you obviously had to be someone super super special and it was unattainable. No? And when they tell me that it’s already here, no, it’s close.

[00:10:45] Well, you’re someone super super special too. But you’re right. The conception we have of maity, at least in Mexico, is that they are NASA scientists working all day on 100 space rockets, etcetera.

[00:11:01] Chidi or croque. And also I think one sees it too far away. I don’t know. And you don’t and you don’t know about these kinds of opportunities that are already nearby. No? So, huh? I said averi? How? What’s up? What do I do?

[00:11:18] Who do I have to kill? Okay. Uh-huh.

[00:11:21] So it was really saying. Well, I apply and do the whole process and see what happens. I don’t think he. I’ve always said that the no you already have. In other words, the worst case scenario. Sure, it already exists, doesn’t it? And he’s even better, isn’t he? Then you can bet on that best case scenario. So. Eh? First, well yes, I applied and all that happened and then they told me it wasn’t if you got into the program for the supply certificate and I what?

[00:11:59] The program is called as others,

[00:12:01] Her name is Jessy Log gratuit Certificate and Logistics in her Panchi.

[00:12:09] Happy, well congratulations, because I imagine that there are and well, I know because we also interviewed a colleague from the maity that I imagine you’re going to mention now, but this has to be a very competitive program. So it’s an honor to be left, I guess.

[00:12:24] The truth is, it was a very good opportunity and also, I say to all those who listen to us if you want to apply, I totally recommend it and more because it is focused on people from Latin America, right? Then already and at least you resist a little bit and of course, the universe to apply then the opportunity or well, the chances that you want are already greater. So don’t be afraid of not dating, it doesn’t apply. And the truth. It is a. It is a very unique opportunity. And that gives you, it opens many doors for you afterwards. Then I think it’s totally worth it and. And if it’s true what they tell you at the beginning of the program that you won’t sleep? I don’t think so. Hahahahaha no! Well, I already had already brought a stalking according to me not from the stalking that I did not sleep either. But there if you don’t sleep at all. I’m a very, very, very, very good guy.

[00:13:33] As you say, at the end of the day, you’re going to miss all the shots you don’t take and you’re already guaranteed a no. So you don’t lose anything if someone isn’t listening, well, as Sofia says, no, you don’t lose anything. And I think as you say, if you’re going to tell us right now, it was an experience that really changed your professional career for the better, right?

[00:13:55] Yes, of course, West and outside of the knowledge you can get from the certificate program. I think that the relationships you make there, the people you meet and that in the end you know them and they know you, not in the end if they are going to remember you. At some point they were going to say ah, Tim and I met someone to pull it because we’re looking for someone else here on this side, so you can get opportunities like that. So I think that part of networking and. If you keep those ideas, those contacts are very special.

[00:14:39] Totally agree and well, how much we got the big news, you walked in and what happened? He counts things. What is the program like? What is it about? Who did you meet? What can you tell us a little bit about that experience so relevant for you and so important for your professional career?

[00:14:57] Yes, I think I describe the program as a compressed UMA capsule of the master’s degree. So, like a concentrated dose of the mastery that they have. What is it? Shorter in duration and that too, but it’s less time, but I think it’s more, you cover a lot of the information that you can learn in the master’s as well. So it’s like a bust

[00:15:32] And that’s why you don’t sleep from poverty,

[00:15:36] But you learn a lot in a short time and that’s interesting, isn’t it? And people from other places, from other Latin American countries. From people who have been in the industry for 10, 15 years to recent graduates. Then you have that mix of people who already have work experience and then candidates to have that experience. They don’t, I would replenish and give you face-to-face classes as well e.. Well, eminences like me. I do if Jeffy or Alexis Bateman. So I think those opportunities to meet them in person and have them give you classes stapa of what I say is a hybrid program and one part of it is girl and one part of it is face-to-face. Obviously I think the face-to-face is very. Enriching. And yet, well, well. The online link looks are very similar to those of Michael Master. If anyone has taken any y10 courses from there, I also recommend them, they are very good courses. And then nothing.

[00:16:56] Apply what? That some inventor, some mentor, something like that. If you had to sum up the three things that you learned and you already mentioned a little bit the networking and the contacts and the experience and. But well, I wanted you soon a little more. Some mentor in the program. And what did you learn from that person? And what did you learn from Sofia? Like. As an individual going through that experience?

[00:17:23] I think that well, someone who was always with us and well, me personally too, was our director Chris Mejia. I think he is someone who is always concerned that we always see the maximum. So it’s something I learned from him and another would be. I think something very special that I learned there was really learning how to ask good questions,

[00:17:52] What do you mean by that? Because I think it’s very important and I think it’s worth defining that part that you’re saying.

[00:18:01] I think sometimes we ask questions. In any context, and we do them without thinking that we are asking, right? Y. And then, as we say them, we said, we thought oh, no, I should have said this to be clearer. To give me the answer I am looking for. I haven’t. So, asking good questions makes you one already like I said, you don’t get good answers and 2. Make a better impression, both on the person you are asking and vice versa. It is not mutual, but it is very important to know how to ask questions. There are things that we must already contemplate, that we can find out apart, and there are things that at that moment is the only opportunity you will have to get an answer, because special and unique. Then that’s when. I learned the true meaning that if you don’t ask questions, if you don’t ask the right questions, you’re not going to get the information you need. Et cetera, so I guess that’s it.

[00:19:28] If you then have one to dare to ask, I don’t think so. And then, since, since you’re asking a lot of questions because practice ultimately makes perfect, since you ask questions and you dare to ask others how to ask them so that you not only have the answer you need, but you hear like how about asking good questions and asking them in the right way. You also make a much more meaningful connection with the other person and that also helps you to strengthen the relationship that at the end of the day, well, everything revolves around human relationships.

[00:20:02] Yeah, right, and in the end what you’re looking for is that you your question, it triggers a conversation climax, a binary answer say no, thank you, you’re not looking for there to be a reply and when Guus and you have to be aware that if there’s going to be a reply you have to be, but if you

[00:20:22] You must first have the following

[00:20:23] Nerla didn’t loot, it’s not going to be like ah, they already answered me and they’re asking me now my vivant. Thank you. That was just my question. Jose go ahead and hit it. And if you’ve already started that path or not? Excellent suggestion, grabbing the practice and go and see what sonle maybe I had to prepare more or or well how do I do so that the next time is better no?

[00:20:54] Because Jacq if, because you get that connection and it becomes a dialogue instead of a press conference when he just asks a question, that’s where you can really exchange information, experiences, learn, develop. I totally agree. Today we talked about you and me. We actually interviewed Josué Velázquez, who told me that at some point right now is when I do it. You meet him or her or start interacting with him or her. Right.

[00:21:23] Yes, I’m just saying, I met him a little earlier because I did a research project and he was one of the mentors and judges of the project. Then I met him and he just told me today he applied there he forced himself to not, is that I was already, already. See you around.

[00:21:45] When he told you to apply, you were already accepted.

[00:21:47] If I, the up to

[00:21:49] Always, you’re two, three steps ahead of everybody.

[00:21:52] We tried. Sometimes you can and sometimes you can’t. But if you see the opportunity to be able to be those steps ahead, take it and move forward. But. But then from there, that’s when I had classes, more classes with him and so on, right?

[00:22:12] Is there anything there? Tell us about your graduation from the program? Well, before that, is there anything you’d like to share? Apart from what you have already shared from the show and well, obviously you suggest it to everyone who is listening to us if they have the opportunity and we are going to put all the notes of the show in which Sofia also participated in the comments of this interview for you to see it, to review it. And well, obviously knowing Sofia, if you have any questions she will be very willing to answer anything else you want to share about your EMITI experience.

[00:22:47] Well, I think I’m going to leave it there because I’m going to make it a spoiler. So take it as a trailer for the series you’re going to live then. That’s how we left it.

[00:23:02] Perfect. What’s the difference? Then you’re done. And what’s next in your professional life?

[00:23:07] Well, just when. When he finished the. When I started going certified, I was. I just graduated from college and started that. One thing that I think is useful for all of us is to understand that. It’s important to have a route to where you want to go professionally and usually they tell you that you’ll have that route when you graduate, but sometimes it doesn’t happen, right? And if I’m completely honest, I didn’t have it and I said well, let’s see, I want to know if the route goes through the area that I live in, that I like, which is the supply chain. So. When the certificate is finished I say yes. But then. The way in which I thought things were going to move forward to be in that area, in that industry, in what I was passionate about, was not as fast or as fast as I would have liked. And it’s frustrating, because I think our generation is very used to immediacy and also because you’ve been told that since you were very young. That there are more opportunities than enough, easier than before, no? And I guess in the end you can’t trust those things, right? And say ah, yeah, yeah, I did everything I had to do. Obviously I’m going to get there, aren’t I?

[00:24:55] It is not little by little to do the first step and the second step and the steps open up.

[00:25:02] Yes, of course, but. But that’s just it. It is to continue giving effort, to continue giving time, to continue also in that self-knowledge of seeing exactly what it is that you like. And more because with so many options it sometimes overwhelms too much. Saying. Yeah, okay, this way.

[00:25:27] If we have too many options and more now that with technology, I think it opens the doors to study literally whatever you want, wherever you want, whenever you want. So if it has to be more difficult to see that story or that path. But hey, you went through it after all, you graduated from the devouring program to your career. And what was next for you?

[00:25:54] I started working in the airport industry. And as a financial data analyst? At the beginning they were operational and then I moved on to the financial part, which I also recommend over there that about all of us engineers that we get into that area, because I think in the end everything you have to translate it into finance and to say well, we’re going to save so much money or we’re going to spend so much more money, but to be able to sustain the results that you can have like. Well, in the area in which you work. No, in the end I think it’s important then. But while I was in that job, I kept looking for a way to connect. Where did you want to go? I don’t think so. In the end they always ask for experience in the classroom where you want to focus, but you don’t have it. So, how do I do? I want to get some experience, but he won’t let me work and

[00:27:08] Yes as

[00:27:09] Yes, like a vicious circle.

[00:27:11] Whether it’s the chicken or the egg, that if you don’t exactly give me the opportunity, I’m never going to have experience, but you’re requiring me to have experience and that happens to I imagine not a lot in the industry. I think a lot of the companies that are hiring these days want to have at least some experience, but if they don’t give the opportunity, you can’t. No one can have the experience.

[00:27:33] Yeah, and sometimes it’s like. Absurd, so D’s first rebellious frustas. I mean, I go in and I take the company and they ask you for 5 years of experience in emissary and you say. But why not, if you are? Not even as a basic level, no, you wouldn’t have that experience. I don’t know. But then, in my way of frustration, that’s what we’re going to call it. I said already. And I’m going to get experience in another way. I’m going to try it and I’m going to see what then literally what I did. And alive. It worked for me and I repeat to everyone. Different things work for you. If this works for you, go ahead and use it. It worked for me and I said Wow! I didn’t know it was going to work too. EM I literally googled. Community together as a community of supplicants, thus oji. Because I said I want to meet people who are in that, in that, in that area so they can tell me what they do, how they do it. Go and see where, that is, what area or what specific work. I like it.

[00:28:58] This is where. This is where all those microscopes and drills and stuff your parents gave you when you were a kid pays off. No, Vanessa, that desire of yours is not going to stay with your hands folded. I’m going to do something I do? Well, I don’t know. I do a Google Search and then see what I do. And then you put supply chain community.

[00:29:19] And the first thing that comes out because they’re giants and they do things every day is Supply Chain Now. So I said what is that? I bit him and found out they were on LinkedIn. I said hijole, I actually opened my LinkedIn to apply and send my CV. Oh, right, work. No, no, no, no, I never hit him, huh. I never understood at the beginning that no, that’s not what LinkedIn is for. LinkedIn is for meeting people and connecting with them professionally. That’s it. It is creating community.

[00:30:08] Create a community. I have to interrupt you there because I mean, you and I are talking right now after several interviews together so because of that, because you did a Google Search and you communicated first with Supli Cheyney and then you used Linguini, you understood that the link was to create communities that honestly I had learned a lot. That from you too and the way you proactively use link has then. What did you do next?

[00:30:38] Ah, so I started listening to one podcast, not all of them, because there’s like a million of them. Then it is impossible. I don’t know anyone who says I’ve caught up on the 8000 Supply Chain Now podcasts, do I? I don’t know anyone. If someone listening to us has already done it, tell me how? Ah, but hey. I was usually like let’s do random, let’s take one and put it on my commute, from here to work, from here to the supermarket. Isn’t it? So. So and another was good, to see what courses there are, that expensive there are. Of course, and to continue learning, to continue, to continue knowing. For that all this happened to me in the pandemic not locked up in my house, in total quarantine. So I said pus time is there, right? To go about dedicating it, to go about investigating then. And then online events became very fashionable. And I said come on, let’s go to each other. AM. That’s how I met Supply Chain Revolution with Jerry Heini. I started going on Saturdays to some events called Brunch Brunch on line and you’re really with the supli 5in talking about a particular topic. Saturdays at 2pm. Tanned, isn’t it? And what do I know, this was Payán. I mean, maybe it’s my side, huh? How do you know I like that sort of thing. And so it was. No. So. I started going to events and I started going to events myself. I really said well, let’s see what I learned from the event and share it.

[00:32:39] I’m not saying and if you were asking very good questions also based on what you said before, I think your way of preparing in a way had good questions.

[00:32:50] You participated and asked questions by opening my microphone. Nothing that leaves the message today. There was no opportunity to open the microphone. I raise my hand and do it.

[00:33:03] But you’re an extrovert, I imagine. Or well, you like it. I mean, it’s not easy to be in front of a camera. Maybe after the pandemic we all kind of are or were forced to be in front of their humi, to talk and have a microphone in front of us. But you’ve always liked it. I mean, you were the typical girl who would stop the shows and the dances and

[00:33:25] Well, from D.. First I danced ballet since I was a child, from the age of 4 until I was 20 years old.

[00:33:37] You were used to you then, but you are used to the self and the public, don’t you feel embarrassed just to talk?

[00:33:45] It was hard for me because I was very conscious. And yes, if I managed to do it and everything, I just turned the color of El Tomate, then it was very funny because maybe you couldn’t tell I was nervous or that my words were slurred, and yes, but I was red, almost red, totally. And yet. Are you ok? Are you breathing? And me. Tubby. But. Purple. No? So. And well, there you go little by little and. Gaining confidence. But it’s just a matter of practice. To cheer you up and cheer you up again. And sometimes, sometimes you’re going to make a fool of yourself.

[00:34:34] If you water it a thousand times. Haha, no way,

[00:34:39] But no way. That’s life. No way. They try again without fear. So. What was he on about online events?

[00:34:50] Didn’t you start participating? And increasingly you updated your LinkedIn page? I mean, based on what you’ve done on LinkedIn, I think if we were to follow in your footsteps, I think everybody would have not only a lot more connections, but really important connections that have helped you even professionally very valuable.

[00:35:12] The joke is just that, not finding courage. And I think that to find value you have to give value, don’t you? You have to understand that you have to give your time. That you are going to is to give too. Not just receive e. That’s, I think that’s key, because a lot of people think that they can just come in and ask for something, not send you an invitation and ask for something directly. And I don’t think so! I think you have to create the space for them to decay, to give you something.

[00:35:56] If, as when you say you have to give you too first and your time, that’s not it. Hey, I know, he’s a friend of the friend, you know. Hey, I’d love for you to be my client, wouldn’t you? I mean, it doesn’t work like that. It is to generate creating the community, as you say. And once you have a relationship, well, there will be those talks, but it is not the objective.

[00:36:14] Directly your goal should not be to sell. They already found a job, they already got a new client or I don’t know, they give you something, some free product, right? Your goal should be to really get to know that person and have them get to know you. So I really and naively, genuinely said well, the event is over. I liked it. I share what I learned and talk to that person. I said izas, that I busby your event I liked it, I want to talk to you. You beat a zum like that, so was I and then my parents that today Sofia and it’s not weird that you talk to people hahaha that obviously one understands the concern of their parents, no? Old me no more. But they are. They are people who work at Marz, who work at. At I don’t know, at Vector Logistics, who works at Supply Chain Naw, who’s in the Boeing and airplane industry and they make airplanes or they live in Kenya and they’re with a project to bring fresh produce to remote communities. No or not? In other words. So I started to meet people from different countries, with different projects, with different goals and who also all, all in common are in search of finding themselves. And find their place in the world. Can’t you see that you don’t? It is not already signed, it is not already. Static. They’re always looking for the next thing, aren’t they? And it’s just that. Well, it’s not fair to me. Those people I want to surround myself with. Of course, of course. They are not people that you learn with and you know that

[00:38:28] Well, and you grew up. At the end of the day, with your attitude and those who aren’t listening, and those who aren’t watching, and those who know Sofia, who is much more famous than I am, by the way. But you will know that everything you are saying is not only genuine, but it really is, because the recipe for meeting people all over the world and growing and it gave a lot of results. I mean, at the end of the day you met people from many places and you started to participate not only more actively, but at some point. Me. I saw that they were starting to invite you now. I mean, you’re the one now. Tell us a little bit more, so that transition from being like the participant in the shows and the podcasts and making her the main character at the end of the day.

[00:39:14] As obviously one didn’t happen overnight, it didn’t happen like that to a full week to become having daily. That’s what I was posting for, not for the likes. No, really, for me that is. Irrelevant. Irrelevant. Sometimes they turn out very well. Sometimes they don’t work out. No one sees them. But that’s not why I’m going to wear myself out and say oh, no! No one listened to him anymore. I don’t post anymore. No, no, no, no, that’s not it. It is sharing what you are interested in, what you think will bring value to the community and sometimes you will be successful. Sometimes not, but it’s being consistent. No? So, um. It was me too. I mean, it was meeting at least every week with someone new and talking. I’ve met at least three people during the week and they weren’t 5 minute conversations, 10 minute conversations, they were 45 minute conversations, an hour, no? So obviously it’s your time, of course, obviously it’s being there and it’s being attentive. It’s nothing more like, I’m going to wait until he finishes talking to me about everything he has to tell me before I ask him for what I want. Well, no, no, I did it because I wanted to learn about God, not what I was told by every parent who talks. Besides, it was cool, because since we were all locked up, we shared that same kind of anxiety of being.

[00:40:53] If that connection doesn’t want to connect you with other people, you’re already on a computer, on a screen

[00:41:00] Yes, since you are 24 hours this osea 24 if on the screen is great not to distract you a little work or whatever you do, with talking to people and meet them and know what they do and see things they have in common with you.

[00:41:18] No Sofia moving sorry not forward.

[00:41:23] There was nothing at the end. I think, I think the first person who told me. It was the ones from Freight Paz, they have some. Well yes, an application, a solution for transportation, transportation vehicles in the United States and for monitoring units and so on. They contacted me and said hey, there’s a Sofia, we have a podcast. And we want to invite you to talk. I one said to me hahaha, no! Then I said no? Well, yes, they are telling me, aren’t they? And that we want to talk. I mean, we want to interview you. We want to talk about this issue. No? And I said let’s see, I’m not an expert on that subject. It’s not that one will have doubt towards yourself, but then you say well, let’s see. Why are they looking for me? If I’m able to talk about that subject, I mean you also have to be honest with yourself and say if it’s clear than if it’s not, and trust and regain the confidence to say I’m not going to doubt myself. I’m going to sit down and of course I am. Mommy is not going to be the best podcast that people listen to because it’s the first time you’ve done it. But. It is from. Come on, let’s go. So. And so I did, and I said yes, of course I did. We recorded it and it went well and we talked. I mean I think they’re catching on. I like to practice well then, so does Enrique. In my defense is the prede this episode. We were practicing everything then too, eh? Well, nothing. So it was and I think just before that, Supply Chain hadn’t posted as they sent me a screenshot.

[00:43:33] If this is your number one fan. You also have a lot of fans in Supply Chain, don’t you? And in fact Scott is the one who put you, you and me in touch.

[00:43:44] I’m also a number one fan of his plaisir, I don’t say, he does a lot of things all the time because of that, because of what he draws.

[00:43:54] Huahua then contacted you? Well, you started participating in the two life blicas and stuff.

[00:44:01] Religiously every Monday, Wednesday and Friday. No andava, but yes and just one day. Eh? They posted something like Supli Cheyne, Insiders, Sofia Arribas and a brief description that today she’s already doing this and she’s super into getting to know and blah blah blah. And I was like. Because besides I had not seen that publication, right?

[00:44:34] So whatever they named you after you,

[00:44:36] No, not even no, there was no labeling or anything. And a colleague sent me, Sofia sent me. It’s coming out here, isn’t it? Wow! And I said Wow! What’s up? I almost, almost printed it out and framed it. It draws more than because I don’t have a printer, but this one did say how cool that this comes out no?

[00:45:01] Sofia So you weren’t saying a little bit about the way you’ve grown up in Ling-Ling in particular? All the connections you’ve had to the point where not only were you participating in a lot of the events on a regular basis, but now you’re starting to be the one they invite and you’ve made one. So a very, very good, very productive, very efficient community around you and your expertise. Like we said, we can keep talking to you for a couple of hours. But I think what we can do is have one more episode. And maybe you could tell us a little bit more in detail about Linkin’s part of the strategy. But if you want to, tell us a little bit more about if you want to about your connection to close the LinkedIn and the social part and what you’re doing right now. What is your vision for the future? And if you want to leave something with a challenge there for the audience, for the people who listen to us and especially the people who follow you and then we’ll take another call to follow up on this interesting talk.

[00:46:03] Yes, of course. Well, I think in summary, I think opportunities started to come up. That I want to recommend you are, well, to participate, no? And to share experience and to be present at different events, right? And obviously, you have to prepare yourself. You have to at some point I started to say yes to a lot of things and then I said hey, let’s see, I guess I can’t say yes to everything either. I have a hard time saying no. I almost always say yes, but sometimes you realize that if the day doesn’t have 42 hours, but only 24, then you can’t be in everything even if you wanted to, right? Of course, then you start to be a bit selective and say well, this time I’m not going to say no, but well, next time I’ll say yes. And then nothing. I’ve always been kind of a sharer. Then they ask me if when you make connections and make those kinds of relationships, you remember the people who are also active like you, don’t you? So, uh, when I’ve been asked Hey, don’t you have a recommendation for someone? I remember the first person. I see that Shinhwa is also here. Then I say I’m going to name the first one I have above, which is Davia Patea, who just came out in a Lyceum too and I said wow, how cool isn’t it? So father who is also cheering up. And I’m also a lot about encouraging people of my generation and my age or younger, because I see that there is a space that we can take advantage of, right? Sure, youth in this kind of events

[00:48:06] And logistics in general needs people, in other words, we need talent. I think with all the challenges that we’ve seen, one of the things that we also maybe haven’t talked about enough is the lack of talent in the industry, not in this industry and in many others. Then keep doing that. I think logistics companies all over the world need people like you and people who are committed and proactive, and with that sense of making community and long-term relationships or not, just being transactional or wanting to sell or seeing the profit that can be for you, but getting to know each other as human beings.

[00:48:46] Yes, that’s right. I think technology gives us the opportunity to connect and to realize that it exists, that what’s fair. Maybe you don’t see the talent, but it does exist, it’s just in another country, isn’t it? Or is in another city. I don’t know. Or it is. IMPOTENCIES?

[00:49:08] No, not at all. Totally agree with create. Hey, well, tell us quickly, because I know we’re running out of time. But what are you doing now? And if you want, close the program. At the end of the day you are the hostess as much as I am. So it is.

[00:49:26] Yes, of course. Well, I currently work at Mercado Libre. I’ve been there for three months. And I work in Mexico with the Guadalajara and Monterrey distribution centers, calculating the need for operational personnel to meet demand, he predicted.

[00:49:56] Wow! That at this time I was told that everything you said is almost impossible. Such predicted demand. What does this mean? I think the pandemic has already come to destroy all those technological models of dementia. Of forecasting demand and. Personal are quite a challenge, yes.

[00:50:18] And over there, for those who do not know what Mercado Libre is, it is a company of Ikoma, which sells everything. Oseja. He sells everything from everywhere. It started as a platform that connected a seller with a buyer. And now no, that’s all, but now we have official stores, we have, that is, we always seek to formalize trade and invite all those who want to join this, to train. Sell your products. And now we give the service of. I’ll handle you. Your merchandise. Your inventory. I prepare it and I make it for you. The final delivery to your customer, which is this part of the market. Shipping where I am. So, huh? It’s complicated, yes, because e-commerce can be has a lot of variation, customer behavior is never the same. Obviously the forcas here RE6 is always a complicated thing to say. Yes. If tomorrow we’re going to sell ten pieces and sometimes we sell 15 and sometimes we sell five. Of course. How do we prepare for that 15 or 5 scenario? No? And if we are calculating how many people we need to achieve those 15, 10 or 5? It’s also complicated because in the end. Are you calculating people? Not equipment, not machines, they are people who can’t be told overnight. You know what? Are we going to do overtime or you know what? Eh? I’m changing your shift. No? For they are people with their own life and their own side and their own world as well. So? Well, if it’s a job. It was intense, intense. I learn every day. It is a company that is always in continuous beta, that has a hunger to grow and to be the best. So I think today everyone is focused on giving it their all and. For things to go well.

[00:52:50] It doesn’t sound like a big company and I know it as a customer rather than a supply chain professional. But well, considering that you’re there as part of their team, I imagine it’s a company with not only a lot of potential, but a very good work culture. And well, they must be lucky to have you and lucky to keep growing. I think it is a business model for many companies in the world and in Latin America.

[00:53:19] Yes, of course. Also, as I was saying to other people, I think it gives a lot of pride that it’s from Latin America and that it is and that it has that level of impact. So. Well, nothing, it gives a lot of pride to work there and obviously, one also seeks to continue to grow and continue. Maybe not

[00:53:43] Sofia, I know that as I was saying we can continue talking and I think we are going to do it on the air and here in front of everyone, I will commit you to give us more time in the coming weeks to interview you again and have a second part of this very interesting conversation with you. I thank you for your proactivity, your very genuine attitude of relationship building. You were the one who emailed me as well as told you about the intimacy after Scott set us up. And well, it’s nice to have you as a hostess. We’re also going to start interviewing more people now, as we’re running out of podcast inventory for Supply Chain Navo in Spanish. But well, it’s a pleasure to share with you this talk. We wish you every success and obviously you have my full support and that of my company and that of Supply Chain A.

[00:54:39] No, thank you very much. Of course we do, we make more time.

[00:54:45] How can people get in touch with you? And the last thing? Any challenge you would like to give to the people who listen to us and who say goodbye to the program?

[00:54:56] Of course you can find it in. Obviously on LinkedIn, Â I promise you that if you follow me you will see in your FIB a lot of you have made such a post. But hey, hey, if you’re interested, check it out. Otherwise, no, I don’t get Witter or anything and they can always send me messages over there. I think I see it sometimes more than any other social network. Then I answer them and you can also look me up on Instagram I created an account. Her name is Sofi. Visible, pre-existed at times? No, I’m not serious. So that’s why it’s like a cillo joke. And there I also share the things I share on LinkedIn, but on Instagram. Why did I do that? Because I think you still have to attract people to LinkedIn, younger people still, kind of prefer other social networks to that. And I think that in the end that transition has to happen in order to continue with your professional life, right? And then nothing. I’ll leave my email address there too, you can just send me an email and that’s it. Those are the three places where you can find me. And well, thank you very much to all of you who listen to us and to those who are already fans of Supply Chain or in Spanish. And I think there’s also an opportunity here that if you have an interesting story, you have something to share. Of course we’ll get in touch and interview her, won’t we? Enrique I think

[00:56:38] That’s a good idea. If you have, if you want to share something with us, please look for Sofia or me. It would give us great pleasure to interview them, share their story, their experience and well, if you like talks like the one we had today with Sofia Rivas, then be sure to subscribe to Supply Chain Now Supply Chain in Spanish and listen to us on any platform where you listen to their podcast. Sofi, thank you very much. We’ll be in touch, have a nice day and again thanks for giving us some time.

[00:57:17] But thanks to you too, Enrique. Good morning.

[00:57:21] Good morning.

[00:57:22] Bye

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De Niña Curiosa a Ingeniero Industrial a Líder en Cadena de Suministros: Conoce a Sofía Rivas

Featured Guests

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey University, class 2019. Upon graduation she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management (GCLOG) and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Former Data Analyst within the airport industry in Latin America at Pacific Airport Group, performing benchmarking reports and predictive analysis of future market behavior.

Currently working as Sr. Staffing Analyst within the S&OP team in Mexico at the biggest ecommerce company in Latin America: Mercado Libre. Responsible for workforce forecasting and planning through the analysis of demand, productivity, capacity, cost & time constraints. Sofia self identifies as Supply Chain Ambassador, sharing her passion for the field in her daily life. She has been recognized as upcoming thought leader in the field and invited to participate in several podcasts (Freight Path Podcast, Supply Chain Revolution Podcast, Let’s Talk Supply Chain, Industrificados) to discuss topics such as digital transformation, automation and future skillsets for supply chain professionals.

She is a frequent featured guest at Supply Chain Now and appointed co-host for their new series Supply Chain Now en Español. Global Ambassador for ISCEAs Sustainable Supply Chain Professional Certification (CSSCP) and keynote speaker at World Supply Chain Forum 2021 by ISCEA Indonesia. Sofia will be giving a TEDx at Penn State University WilkesBarre’s event “The Young. The Undiscovered” this upcoming October, 2021.  Connect with Sofia on LinkedIn.

Hosts

Enrique Alvarez

Host, Logistics with Purpose

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Patch Reilly

Data Analytics and Metrics Intern

Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki White

Controller

Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Jamin Alvidrez

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Natalie Dutton

Marketing Coordinator

Natalie is currently pursuing a degree in marketing with an emphasis in digital marketing and a certificate in new media at the University of Georgia. If there’s one thing she’s learned at the Terry College of Business, it’s that the supply chain is a dynamic, unifying force that’s essential to any business. Natalie helps to amplify the voices of the supply chain here at Supply Chain Now by assisting with media management, content creation and communications.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Page Siplon

Host, Logistics with Purpose

Kristi Porteris VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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