Supply Chain Now
Episode 1255

The iterative nature of experimentation is so powerful, but I love how companies are looking to the metaverse to explore how to do things better.

-Scott Luton

Episode Summary

As businesses strive to adapt to an increasingly digital world, the industrial metaverse is emerging as a powerful tool for achieving competitive advantage. From Caterpillar’s virtual reality lab to Microsoft’s integration of generative AI in supply chain management, organizations worldwide are embracing the industrial metaverse to drive innovation and enhance decision-making.

In this new episode of Supply Chain Now, sponsored by Microsoft, join hosts Scott W. Luton and Kevin L. Jackson in an engaging exploration of the industrial metaverse and its profound impact on various industries. From revolutionizing product development to optimizing supply chain management, discover how businesses are leveraging this transformative technology to drive innovation and achieve extraordinary outcomes.

Listen in and learn:

  • Exactly what the industrial metaverse is, its benefits, and practical applications
  • How the industrial metaverse strengthens teams by enabling seamless collaboration and empowering individuals to make faster, more confident decisions
  • The importance of embracing new technologies and leveraging them to stay ahead in today’s rapidly evolving business landscape
  • Valuable insights from Scott and Kevin, and their experiences and interactions with industry leaders navigating the complexities of the industrial metaverse.

Tune into this informative episode as we demystify the industrial metaverse and learn how it’s reshaping industries and empowering businesses to thrive in today’s dynamic marketplace.

Episode Transcript

Scott W. Luton (0:54.184)

Hey, good morning, good afternoon, good evening, wherever you may be. Scott Luton and Kevin L. Jackson with you here on Supply Chain. Now, welcome to today’s show. Kevin, how you doing today?


Kevin L. Jackson (1:4.131)

You know what? I’m doing great. I just returned from the land of enchantment. Do you know where that is?


Scott W. Luton (1:10.312)

Uh, let’s see here. Land of Enchantment. It’s not, uh, it’s not Georgia. Uh, it may not be, I’m not sure where.


Kevin L. Jackson (1:16.697)

New Mexico!


Scott W. Luton (1:21.288)

Okay, is that like the state’s tagline, land of enchantment?


Kevin L. Jackson (1:24.209)

Yeah, yeah, the land of enchantment. It was really nice out there. I was there for about four days doing all things digital assets about there. And it was fun, beautiful, Albuquerque, beautiful city.


Scott W. Luton (1:37.736)

Okay. Well, so save that thought because our fun warm up question in just a second is going to be on a related note. So who knows you may be sharing more about the land of enchantment, but folks, welcome to today’s show. I tell you, Kevin, we’ve got a great show teed up. We’re going to be diving into the metaverse and in particular how the industrial metaverse is being leveraged powerfully out in the market and producing considerable extraordinary.


Kevin L. Jackson (1:45.615)

Mm -hmm.


Kevin L. Jackson (1:49.617)



Kevin L. Jackson (1:58.201)



Scott W. Luton (2:6.408)

benefits and outcomes. So folks, stay tuned for an informative, enlightening and entertaining, enchanting conversation, should I say. Kevin should be a great show, huh?


Kevin L. Jackson (2:13.989)


Oh yeah, because I mean, for some reason people think the metaverse is not a real thing and it’s just changing all types of things when it comes to businesses, especially in manufacturers.


Scott W. Luton (2:32.338)

Well said, and we’re here to tell you it’s real and we’re gonna give you some great examples and we’re gonna define it too, which is important. Make sure we’re all together in the conversation at the same time. So, hey, we should give a quick shout out. Today’s episode is presented in partnership with our friends at Microsoft who’s doing some really cool things out in industry, helping to move us all forward successfully. So more on that just a bit later. But Kevin, I teased up this fun warmup question.


Kevin L. Jackson (2:38.799)

Mm -hmm.


Kevin L. Jackson (2:59.845)



Scott W. Luton (3:2.152)

Right? So it’s getting warm here in the U .S. at least spring break for schools is right around the corner. Folks getting bit by the travel bug, starting to think about vacations perhaps. So Kevin, with all of that as a backdrop, what’s been one of the coolest places that you’ve visited in recent years?


Kevin L. Jackson (3:21.745)

Oh, that’s a tough question. That’s a tough question there. But you know what? I’ll have to say, thinking about spring break, Orlando. Talking about this year, I was down in Orlando before the spring broke. And I tell you, maybe it was because I was too wrapped, you know, I was fed up with winter.


Scott W. Luton (3:24.264)

Tough one.


Scott W. Luton (3:36.520)



Kevin L. Jackson (3:50.965)

But I would.


Scott W. Luton (3:51.528)

I thought, I thought you were about to say because you were enjoying some, uh, uh, banana daiquiris or something. No, but you were fed up with winter. You said.


Kevin L. Jackson (3:56.345)

But, you know, I was fed up with winter. But, you know, I just, I did just come back from New Mexico. And one of the things I was really fascinated about New Mexico is the Native Americans and the traditions that are there. And learning about the different pueblos.

and tribes in New Mexico. I mean, it really enlightens me in that land of enchantment. You know, so, yeah, yeah, very much so. I recommend anyone, you know, check it out.


Scott W. Luton (4:30.440)


Oh, I bet it’s fascinating.


Scott W. Luton (4:41.864)

Uh, absolutely. I look forward to it. Uh, I’ve been next door. If my geographic skills aren’t going to let me down, Arizona is next door to New Mexico. I’ve really enjoyed some trips out there, but I’m going to say, as I answer my own fun warmup question, Cape town, South Africa. You know, I’m still that trip was, uh, last summer, uh, with our friend, Jenny Froome and the whole safe picks team out there. We had some man and I both had some wonderful conversations and, uh, food.


Kevin L. Jackson (4:48.849)



Kevin L. Jackson (4:58.275)

Oh, yeah.


Scott W. Luton (5:10.600)

And, um, just a different visits to, uh, vineyards and, and game, um, safari rides, you name it. So had a wonderful time in Cape town. So add that folks to your list. Right. That’s right. That’s right. They’re not thinking. They’re probably not thinking about, well, I’ll take that back. They may be thinking about beaches and vacations to your point, Kevin, cause they’re, they may be tired of experiencing winter and want to think about some warmer.


Kevin L. Jackson (5:15.407)

Mm -hmm.


Kevin L. Jackson (5:22.193)

Well, yeah, they’re going into the winner now though, right?


Kevin L. Jackson (5:29.169)



Kevin L. Jackson (5:38.513)



Scott W. Luton (5:40.634)

locales, but regardless, folks, check out New Mexico, check out Cape Town in Orlando, as Kevin mentioned, and let us know some of your favorite places you visited. So now I want to get to work, Kevin. We got a lot to get into here today. For starters, as we, as we mentioned, metaverse is going to be front and center industrial metaverse, it’s going to be front and center in today’s conversation. So I feel that metaverse is one of those words that we’ve all heard a ton.


Kevin L. Jackson (5:53.713)

Mm -hmm.


Scott W. Luton (6:8.612)

We’ve heard it said a ton, but we all may not know exactly what it is. In fact, Kevin, we’ve seen in recent years, there have been tons and tons more searches by users on website search engines to figure out exactly what Metaverse means. So, you know, as we get into it, let’s define exactly what we’re talking about and who better to get it to define it for us than Mr. Digital Transformers himself. Kevin, what is Metaverse? What are we talking about?


Kevin L. Jackson (6:8.656)



Kevin L. Jackson (6:34.225)



Kevin L. Jackson (6:39.953)

So I’ll only say the metaverse is really the virtual space where users can interact with computer generated within a computer generated environment. But they can also interact with other users that are also represented by computer generated personas.

So it’s a virtual copy of the real world.


Scott W. Luton (7:14.024)

It’s just that easy. I think a key thing there, Kevin, is the ability to engage those overused, those other users where it’s like a digital community of sorts. So as you think about that definition that Kevin just shared, and I bet again, I bet all of our listeners and viewers have heard that metaverse name before, bringing it to industry, bringing it to manufacturing and supply chain and procurement, you name it, there’s tons of applications.


Kevin L. Jackson (7:17.711)

Mm -hmm.


Kevin L. Jackson (7:24.461)



Scott W. Luton (7:42.152)

Now there’s still a big chunk of industry that hasn’t, I’ll call it, hasn’t put the, um, uh, the metaverse and a headlock and brought it into the business just yet. But Kevin, all that’s changing. And by the day, more and more business leaders, the light bulbs going off, uh, in terms of the applications they see, right?


Kevin L. Jackson (7:50.681)



Kevin L. Jackson (8:2.385)

I think one of the biggest advantages of the metaverse is that you can make mistakes without lasting results.


Scott W. Luton (8:14.504)

Yeah. I’m glad you brought that up because the power of experimentation has been proven by all sorts of very successful companies. And if we can remove Kevin to your point, uh, the, um, what can be at times a negative impact or cost of failure. Cause it’s important to fail out there in business, right? The iterative nature of experimentation is so powerful, but to your point, I love how companies are looking to the metaverse to explore how to do things better.


Kevin L. Jackson (8:32.591)

We’ll see you next time.


Scott W. Luton (8:43.592)

and remove the costs, a lot of the costs associated with failure. So let’s take it a step further. So when it comes to how companies are leveraging the industrial metaverse, we’ve got some great examples that I think a lot of folks are going to relate to. So where are we starting there, Kevin?


Kevin L. Jackson (8:48.601)




Kevin L. Jackson (9:2.545)

So with respect to examples in business, one of the greatest mantras of modern time is if you’re doing anything, you want to innovate, but it’s very important to fail fast, right? And so within the metaverse, you can actually fail fast when you’re leveraging that capability for product design and prototype.

You know, you can use the industrial universe to create these environments where engineers and designers and their customers can actually collaborate in real time to prototype new products. And you can simulate different manufacturing processes and test the product performance virtually before you have to make a big investment on physical infrastructure.

that reduces cost, reduces time to market. All right. And it gives you the ability to explore many, many, many facets to deliver value to your customer. The other aspect of this is the interaction or intersection between the virtual world and the physical world. And that occurs when you use the industrial metaverse for remote

equipment operation and maintenance. When you’re looking at manufacturing and energy and mining, you can use the industrial metaverse to reduce the risk of injury by doing remote operations to monitor machinery and equipment that may be hazardous or

or hard to reach locations. This could really improve safety, efficiency, and accessibility. And you can perform tasks from a centralized location, this control center, or even work from home.


Scott W. Luton (11:18.790)



Scott W. Luton (11:22.184)

which of course we’ve seen tons and tons of in recent years. Now I want to give a great example. So the first two examples you use there, Kevin, virtual product design and prototyping and remote equipment operation maintenance where companies are leveraging the industrial metaverse to make big gains there and really change how business is done across the ecosystem, which is one of your earlier points you were talking about, Kevin. So I like what Caterpillar is doing along these two lines, first two lines here. Most folks will be familiar with this.


Kevin L. Jackson (11:26.105)

Mm -hmm.


Scott W. Luton (11:51.400)

global company, a Fortune 100 company, and one of the world’s leading manufacturers of industrial equipment, engines, turbines, and a whole bunch more stuff. So Kevin, get this, Caterpillar is leveraging the industrial metaverse to power a virtual reality lab where the company’s engineers can get powerful, engaging looks at their products while, to your point, they’re still in development. In fact, rather than boring traditional blueprints, and I can say that because you may have used


Kevin L. Jackson (12:7.601)



Kevin L. Jackson (12:14.993)



Kevin L. Jackson (12:20.593)

You’ve been there, huh?


Scott W. Luton (12:21.512)

Yeah. And I bet you may have been too, you know, uh, they had their time. There’s a different way. So rather than using those boring traditional blueprints, which I’m only kidding, there’s still a big part of business, but the team here at Caterpillar is getting immersive digital looks at these products, perhaps years before they are built in the physical world. Now think of how much valuable feedback and perspective that can be gained, Kevin, from Caterpillar team members as this metaverse driven feature certainly helps them.


Kevin L. Jackson (12:45.423)

Oh yeah.


Scott W. Luton (12:50.120)

to optimize that product development process and just change it outright. Now, Kevin, have you ever rubbed elbows with anyone from Caterpillar or ever toured one of their plants or anything?


Kevin L. Jackson (13:4.241)

You know, I had an opportunity to tour a farm manufacturing plant one time. And it was fascinating the types of technologies that go into building a tractor.


Scott W. Luton (13:14.566)



Scott W. Luton (13:24.840)

You’re right, it really is, especially on the scale of many of their products. But you know, to your point, Kevin, what you’re calling out, and I’ve been fortunate to do site visits at Caterpillar really across the country, innovative technology is not new to Caterpillar. In fact, did you know that their massive, as an example, their massive 100 ton CAT 777 off highway trucks have been operating


Kevin L. Jackson (13:38.641)



Kevin L. Jackson (13:49.817)



Scott W. Luton (13:52.200)

in greatly challenging environments autonomously for almost a decade. Now, it is, and I’m talking, when I say autonomous, I’m not talking having backup human drivers on board. There’s not a single human on board. And you got a picture, Kevin, these big old trucks, their tires alone. I was looking for dimensions earlier. They gotta be somewhere in 18 feet in diameter is what I’m gonna say. Taller, yes, massive.


Kevin L. Jackson (13:56.657)

That’s surprising.


Kevin L. Jackson (14:17.081)



Scott W. Luton (14:19.144)

taller than just about anyone on the planet, not named Shaquille O ‘Neal. And Caterpillar is also using mobile augmented reality, also via its industrial metaverse, to help its technicians out in the field keep equipment maintained and operating reliably. Uptime, uptime, not downtime, uptime is the name of the game. So I love that example from Caterpillar and what they’re doing over there, really around the globe. So.


Kevin L. Jackson (14:22.993)



Scott W. Luton (14:47.784)

Kevin, we got a few other examples of the industrial metaverse and how it’s being leveraged out there, right?


Kevin L. Jackson (14:52.273)

Yeah, well, first of all, I want to say uptime is money time, right? So that’s why it’s so valuable. That’s why the industrial metaverse is so valuable, because it enhances that uptime. And it gets you back to uptime if there’s downtime, when you need to bring in the humans to fix something.


Scott W. Luton (14:56.008)

Yeah Yes


Kevin L. Jackson (15:18.769)

So to make that better, you need to train these humans so that they can operate in the environment, in the physical environment. They use and leverage simulation in the industrial metaverse to do this. This gives you these immersive training simulations. So workers get to practice the operating equipment or performing complex tasks.

For in a realistic environment so that you can get to that uptime. I mean money time faster And this is particularly important with new employees And you know, we couldn’t wouldn’t be a supply chain now show if we didn’t talk about supply chain management and logistics so companies use the industrial metaverse to create a

virtual replicas of their supply chains or supply meshes, I like to say, to allow for real -time monitoring, optimization, and risk management. And this, you know, once again, you can simulate different scenarios without taking the risk or losing the money of making a mistake. So you can look at disruptions in transportation or

or changes in demands to develop contingency plans. And finally, collaborative maintenance and repair. These teams can operate in the metaverse to collaborate in troubleshooting and fixing equipment and addressing issues in real time, independent of their physical location. Okay, so I could be sitting in my home office,

you know, fixing one of those huge caterpillar systems on the other side of the world. So, yeah, so you can overlay and if you happen to have to go to a physical location to fix something and you forget that manual, you can just pull it over the industrial metaverse and overlay digital information on to


Scott W. Luton (17:22.152)

That’s right. That’s right.


Kevin L. Jackson (17:45.233)

the physical task that you’re actually doing using augmented reality. So you can access schematics or manuals or instruction guides within the physical environment. So you’re merging that physical and that virtual to streamline the repair process, reducing downtime and accelerating that uptime.


Scott W. Luton (18:15.368)

You know, I would argue, Kevin, as you, as you kind of shared all those different examples, um, you know, some of the things that, as I mentioned, the caterpillar is up to that, that we’ve been reading and talking to folks about, and then the other examples that are more broader across the, um, you know, global supply chain, uh, universe, um, you can always, uh, all that rolls also up into a better supply chain resilience strategy, right? Cause you’re, when you talk about some of the things you mentioned,


Kevin L. Jackson (18:17.849)

Uh -huh.


Kevin L. Jackson (18:32.881)



Kevin L. Jackson (18:42.577)



Scott W. Luton (18:45.448)

from workforce, you know, and shortening the, and making training more impactful and effective, and also shortening the time to workers can make an impact, right? And the flexibility of the training to better visibility, better ability to assemble the information, insights, demand, you name it, and make better, faster decisions. Workforce decisions, repair, keep,


Kevin L. Jackson (18:57.137)

Mm -hmm.


Scott W. Luton (19:14.504)

optimized uptime. What operation is maintaining and protecting that uptime not valuable? None in this universe, right? All of that and a lot more, I think really speaks to the power that the industrial metaverse can leverage when it comes to creating true supply chain anti -fragility or resilience. I like the first word better. Resilience has become so


Kevin L. Jackson (19:16.593)



Kevin L. Jackson (19:25.073)



Kevin L. Jackson (19:41.039)



Scott W. Luton (19:44.264)

Cliche, Kevin. I think when you think of it in terms of how anti -fragile you can be, I think that seems to have clicked more with folks out there as they really try to interpret what resilience should mean out in industry. Your quick thoughts there, Kevin.


Kevin L. Jackson (20:2.001)

So the thing that comes to mind is information is power. And the industrial metaverse gives you quick and unencumbered access to information, information to data, that access to data. So that’s that quick access to power to reduce that downtime, increase that uptime, and to…

but reduce or be antifragile, right?


Scott W. Luton (20:33.382)


Yes. Reducing risk, increasing resilience, reducing downtime, increasing uptime, building more valuable, more effective, more engaging training programs, you name it. I think, I think.


Kevin L. Jackson (20:40.463)



Kevin L. Jackson (20:52.625)

Oh yeah, but one important thing, it actually gives you more experience and you gather that experience quicker and that improves your business.


Scott W. Luton (21:6.120)

Yeah. You know, Kevin, my hunch, and I’m about to ask you for some advice for business leaders out there looking to leverage the industrial metaverse more this year and beyond, but this is my hunch. And you may know this a lot better than I do. The metaverse, the industrial metaverse, the metaverse, I think it’s one of those levers.

that more and more business leaders are pulling and getting value out of. And I bet we’re going to be reaching a tipping point in I’ll call it the month. I won’t even call it the years ahead, the months ahead where there’s going to be all sorts of new applications and power that the industrial metaverse can bring to global supply chain. And then some, so Kevin, do you, would you also agree with me that much more adoption is right around the corner?


Kevin L. Jackson (21:55.921)

I think the tipping point is behind us. I think we’re already there. We’re already past. And it’s sort of like, you know, years ago, they said, if you didn’t have a website, you’re behind, right? Well, if you’re not in the industrial metaverse, you are way behind.


Scott W. Luton (21:59.004)

Ah, I love that.


Scott W. Luton (22:15.464)

way, way behind and highly quantifiable terms there. All right. So Kevin, the famed global technologist that you are, I really have enjoyed your perspective here today. I want to ask, I’m going to get some free consulting from you though, for all of our listeners and viewers out there. If you had one piece of advice for business leaders out there that are looking to leverage the industrial metaverse in 2024, what would that be?


Kevin L. Jackson (22:24.881)



Kevin L. Jackson (22:30.627)



Kevin L. Jackson (22:42.577)

Jump on it. Don’t be afraid. But really, people get afraid of doing things because they’re afraid of making a mistake. They’re afraid of the cost of making a mistake. But that’s really the magic of the metaverse. You can make a mistake and not incur the cost. Right?


Scott W. Luton (22:43.720)



Scott W. Luton (23:10.472)

I love that. I love that. And, and, and, you know, I hate to go back and beat a dead horse, but the ability to, uh, simulate on a much bigger scale, uh, experiment on a much greater scale because you’re not as consumed and worried about what Kevin’s talking about, which is failure. And again, not taking any failure is important, but gosh, let’s fail more in the digital world than the physical world. How about that, Kevin?


Kevin L. Jackson (23:16.913)

Mm -hmm.


Kevin L. Jackson (23:21.135)



Kevin L. Jackson (23:39.561)

Exactly, exactly. Learn from your failures, but learn fast.


Scott W. Luton (23:41.640)

All right. Yes, that’s right. I would add one piece of advice to what Kevin was just talking about. And I would say, um, whether it’s the industrial meta -ver, it doesn’t matter what you’re trying to do, what you’re trying to use or whatever. Let’s first bring the team together and figure out what we’re trying to solve. What are we trying to do here? And then, and only then do we figure out the right solution or technology or anything else, whether the industrial metaverse is involved.


Kevin L. Jackson (23:46.289)



Scott W. Luton (24:10.888)

or not. So, Kevin, before we go here today, what a great conversation. I think, you know, we talk about all things technology all the time. I like to be able to focus in sometimes on singular technologies out there, even if all of them aren’t as I’ll call holistic as the industrial metaverse is because it really encapsulates a ton of different offerings.


Kevin L. Jackson (24:12.753)



Kevin L. Jackson (24:20.529)

Mm -hmm.


Scott W. Luton (24:39.686)

that fall up all up under the Metaverse umbrella, right?


Kevin L. Jackson (24:43.505)

Yes. Good.


Scott W. Luton (24:45.032)


I’m sorry, go right ahead.


Kevin L. Jackson (24:49.105)

Now, one of the things that I’d like to highlight though, is that the industrial metaverse also gives you the ability to collaborate with people easier and faster. So it’s not excluding that collaborative activity. It’s making your team stronger by leveraging the industrial metaverse.


Scott W. Luton (25:16.008)

I think anything, I’m so glad you brought that point up because I think any, really anything, not just any technology, but anything out there that can help us collaborate and win more often with our teams, something that is certainly worth a first, second, third, 100th look. And it’s cool to see, cool to hear Kevin, that the tipping points behind. So folks, if you haven’t put the industrial metaverse in a headlock and brought it into your organization with powerful outcomes,


Kevin L. Jackson (25:28.657)

Mm -hmm.


Kevin L. Jackson (25:33.967)



Scott W. Luton (25:45.480)

Hey, your competitors are doing it. So time to benchmark time to benchmark. But Kevin, moving right along as we start to wrap up today’s conversation before we get out of here, let’s talk about some of the cool things that Microsoft’s doing out there in global supply chain and beyond.


Kevin L. Jackson (25:49.905)



Kevin L. Jackson (26:1.713)

Well, you know, you were talking about earlier about you like to focus on one product and what they’re doing. Well, I’m going to take you at your word because the one product I want to focus on when it comes to supply chain, global supply chain with Microsoft is Dynamic 365 and supply chain management. Because talk about the…


Scott W. Luton (26:13.800)



Kevin L. Jackson (26:31.217)

the metaverse, they have taken generative AI and just shoved it all in supply chain management with Dynamics 365. They have taken this technology to create an interactive environment that we’ve called the industrial metaverse.

Now with Dynamics 365, you can summarize purchase orders and get that data so you can make better decisions. The product itself is now has conversational help and guidance. And it uses this natural language to check inventory. And it leverages Microsoft Co -Pilot to do that. And

It leverages AI to enable you to put an inventory chat bot right on your website or on your app to enhance customer experience. It actually integrates your transportation management with the Microsoft Cloud for sustainability. And talk about…

you know, checking different scenarios, you can leverage the AI and the industrial metaverse built into Microsoft 365 to do forecast and to validate your demand plans. And with that, get this, you can use the software across the cloud to tell your vendors when to ship.



Scott W. Luton (28:30.184)

Okay. I like it. I like it. Sounds like more money time to me, Kevin. And of course we’re, you know, we’ve latched on to that. Uh, have a little fun here today, but as important as profitability and revenue is one of the best parts of today’s conversation that Kevin’s touched on and I’ve touched on is whether it’s the industrial metaverse or some of the cool things that Microsoft’s doing it to Kevin just shared. It is putting.


Kevin L. Jackson (28:35.329)

Yes, more money can.


Scott W. Luton (28:58.664)

the team in position to win and succeed and taking some of the mundane stuff off their plates. Um, so they can spend their time more doing rewarding, uh, parts of their job. And as Kevin and I both touched on making better, more confident, faster decisions. And, and, you know, when the team wins like that, the organization wins. Certainly the customers win the whole ecosystem, including suppliers. And then some.


Kevin L. Jackson (29:2.577)



Scott W. Luton (29:28.200)

win as well. So Kevin, I give you one last chance to respond to that and I will make sure that folks know how to connect with you and the cool things you’re doing. But that’s what I was talking about a second ago, empowering the team, leveraging innovative cutting edge technology. That’s big part of the game, right?


Kevin L. Jackson (29:41.263)

Mm -hmm.


Kevin L. Jackson (29:46.641)

Yeah, that is the game. That’s the whole ball game, right? And it’s not just your internal team. It’s your external team, that ecosystem that you’re interacting with in today’s world. And that’s a global interaction. So it’s not a small team. It’s a huge capital team and team.


Scott W. Luton (30:8.968)

That’s right. And don’t be scared as Kevin mentioned. Don’t be scared. Lean into this new technology or the technology has been around a little while and lean into those examples like we’ve covered some of the code we’ve covered here today when it comes to the industrial metaverse and apply it in your organizations. Cause if you don’t, as Kevin mentioned, you’re going to fall behind very fast. So all right, Kevin, love what you’ve been doing at digital transformers.


Kevin L. Jackson (30:12.497)



Kevin L. Jackson (30:38.001)



Scott W. Luton (30:38.212)

exciting new chapter that will be being rolled out this year and beyond. So how can folks, I’ll tell you what is one thing that you’re most excited about when it comes to digital transformers in 2024 and two part question, how can folks connect with you?


Kevin L. Jackson (30:55.185)

So the first part, what we’re doing with digital transformers is we’re looking at digital assets and how they interact with business processes across every industry. So it’s more about, it’s more than just transforming your own internal processes and digitizing them, but it’s about leveraging virtual assets.

to improve your business no matter where you are. So as part of that, I’m doing a lot of work, which was called the National Digifoundry. And that’s what they do. They incubate Web3 and Industry 4 .0 businesses to bring digital assets into your digitally transformed business. So if you want to learn about that,


Scott W. Luton (31:49.896)

Love it.


Kevin L. Jackson (31:52.561)

That’s what we’re doing on Digital Transformers. And we just had a recent show talking about that. And there’s more coming up. I was just talking to Amanda. Shout out to Amanda for keeping me in line. And we, yeah, a lot more to come. We were just putting the schedule out through June of all of the special guests that we’re going to have on Digital Transformers here on Supply Chain Now.


Scott W. Luton (32:7.688)

A lot more to come.


Kevin L. Jackson (32:22.129)

and you always catch me here or on LinkedIn or on X, right? The big X, kevin underscore Jackson.


Scott W. Luton (32:32.008)

Uh, and you can also find digital transformers with Kevin L Jackson, wherever you get your podcast from, uh, Kevin pleasure here today, as always really have enjoyed a today’s show. I loved how we talked about, uh, practical examples, uh, where organizations out there are leveraging the industrial metaverse. And I look forward to our next chat here today.


Kevin L. Jackson (32:41.219)

Thank you.


Kevin L. Jackson (32:46.703)

Mm -hmm.


Kevin L. Jackson (32:53.393)

Yes, absolutely, it’s fine.


Scott W. Luton (32:55.816)

Alright, also big thanks to our collaborative partners over at Microsoft as well. Helping us to bring these interesting conversations just like this one to the global audience. So folks. The owners is now shifted over to you though, so to all of our listeners. Hope you enjoyed the conversation, but the trick here is you gotta take one thing. One thing that Kevin shared here today that we talked about here today and take action.

put it into your organization, make a change. Your team will certainly appreciate it. It’s all about deeds, not words, because no one has time for downtime. And everyone’s got time though for uptime and money time. So with all that said, hey, on behalf of our entire team here at Supply Channels, Scott Luton challenging you to do good, to give forward and to be the change. And we’ll see you next time right back here at Supply Channels. Thanks everybody.

Would you rather watch the show in action?


Scott W. Luton

Founder, CEO, & Host

Kevin L. Jackson

Host, Digital Transformers

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Mary Kate Love

VP, Marketing

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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