< Back to Articles
Share:

Breaking Through: Supply Chain Podcasts Cut Through the Noise in a Crowded Field

Back in the day, business news and ideas often flowed from office watercooler conversations. Then company figureheads started popping up on cable TV news programs, lecturing on stock market drops, trade increases, industry gains, and, during the COVID-19 pandemic, supply chain shortfalls. Now, podcasts are all the rage, and it can be difficult to stand out in a crowded field. There’s a lot of noise in supply chain podcasts, in particular. How do you break through to share your supply chain insights with potentially millions of listeners?  

Supply Chain Podcasts: Meeting Industry Leaders Where They Are

It’s said that public radio host Christopher Lydon used an audio RSS feed developed by software engineer Dave Winer to provide audio content of interviews on his blog in 2003. A year later, iPodder was created to enable users to download audio content to their iPods, and the word podcast was born.  

This year, the number of podcast listeners is forecast to reach a whopping 254.3 million. Podcasts have become the place for industry leaders to find an eager audience. 

Breaking Through: 3 Ways Supply Chain Podcasts Cut Through the Noise

Today, there are thousands of podcasts that are touted as supply chain-focused. In fact, it’s difficult to nail down just how many supply chain podcasts there are in 2024, although FeedSpot in July listed what it said were the 30 best from a list of 493. 

The top-ranked podcasts, including Supply Chain Now aren’t smoke-and-mirrors entertainment. They address serious topics, and the terms used to describe the leading supply chain podcasts include “informative and educational content,” “thought leadership,” “best practices,” and “leading-edge technologies.” 

Direct Engagement with Target Audiences

There’s obviously an audience eager for focused supply chain content. But while supply chain podcasts provide an avenue for direct engagement with target audiences, that content must say something worth listening to in order to stand out from the 500 other podcasts. Supply chain leaders’ time is valuable. Don’t waste their time with a song and dance.

Supply Chain Now presents valuable information on important industry-related topics such as artificial intelligence and freight tech. 

Thought Leadership and Expert Insights

Effective podcasts provide a platform for supply chain experts to share their valuable insights. True thought leaders easily establish credibility and become voices of influence. They don’t need bells and whistles, just data and depth of knowledge.

Recent guests on Supply Chain Now podcasts hold titles such as senior vice president of supply chain, chief procurement officer, vice president of product management, and head of planning and fulfillment.

Storytelling and Personal Connection

Building personal connections with the audience through engaging narratives is important to differentiate podcasts. Those stories should still be relatable to the audience and related to the supply chain. 

The hosts of Supply Chain Now podcasts are happy to share their industry stories. It’s an industry they love, and they love talking about it. Our expert hosts include Scott W. Luton, Supply Chain Now’s founder and CEO and a top industry influencer; Tandreia Bellamy, the retired vice president of industrial engineering for UPS Supply Chain Solutions; and Jake Barr, CEO of BlueWorld Supply Chain Consulting. 

Supply Chain Now: A Direct Line to Industry Leaders

Forty-five percent of Supply Chain Now’s audience consists of industry leaders – decision-makers, chief operating officers, vice presidents and presidents, directors, and managers.

RateLinx ranks Supply Chain Now as one of the top supply chain podcasts, saying the show “covers everything and anything having to do with advancements in the supply chain. This includes technologies, best practices, perspectives, and even recent case studies. It’s a supply chain podcast meant to help professionals improve their approach to logistics management. Because of the end-to-end coverage of supply chain, it is a broadly applicable show, no matter your role in the industry.” 

RateLinx gets it. Supply Chain Now indeed is designed to help professionals improve their approach to logistics management. It’s serious business, and we take the business seriously.

Supply Chain Now Cuts Through the Podcast Noise

Supply Chain Now has multiple podcasts devoted to the supply chain. Others are:

  • Logistics With Purpose is dedicated to creating a positive impact and addresses such important issues as disaster relief, fighting hunger, and sustainability efforts.
  • Digital Transformers, hosted by Kevin L. Jackson, is recognized as one of the world’s top thought leaders in digitalization. 

Check out these and other podcasts. Listen now.

 

More Articles

Supply Chain Leaders
Articles
July 29, 2024

Making Moves: What Supply Chain Leaders Are Planning in 2024

A British logistician is credited with coining the term “supply chain management” in the early 1980s, but it wasn’t until the COVID-19 pandemic that the world became familiar with such aspects of supply chain operations as logistics, inventory and supplier management, and procurement. The influence of supply chain leaders also has grown with the understanding of the importance of the supply chain in the global economy. Supply chain management is a complex field with many moving parts, and the need for accurate and reliable information is more crucial than ever. Industry leaders help facilitate discourse and spur innovation to shape the future of the supply chain. In this article, we highlight five of these supply chain leaders, showcasing their extensive expertise and experience in the industry and what they are planning for the future. Making Moves: Five Supply Chain Leaders on the State of the Industry 2024 has been an exciting year so far. The OSRA 2022 ruling went into effect to better regulate demurrage and detention charges; Chinese e-commerce businesses are heating up the airfreight industry; and in dire contrast, the U.S. trucking industry continues to struggle through a lengthened lean patch. In an increasingly volatile ecosystem, the industry…
supply chain sustainability
Articles
July 2, 2024

Guide to Sustainability in Logistics: Implementing Eco-Friendly Practices

The logistics and transport sector contributes about 24% of global CO2 emissions. Considering the push for supply chain sustainability across different sectors, the need for lower emissions has been heating up in recent years. With roughly a quarter of the world’s emissions tied to logistics, this industry will possibly be the final frontier to tackle regarding sustainability. While different strategies can be leveraged to reduce the impact of logistics operations on the environment, integrating eco-friendly practices and reducing Scope 3 emissions are some of the most pressing initiatives at hand. This article serves as a guide that will provide actionable steps for companies to embrace innovative solutions and navigate the transition toward a greener future. Scope 3: Understanding Supply Chain Emissions Modern supply chain management outsources different parts of the operation to leverage the expertise of different suppliers and stakeholders. Logistics operations are usually outsourced to third-party providers, and exercising control over their operations and monitoring their sustainability practices and emissions can be challenging. Here’s the harsh reality: no matter how well an organization manages to reduce Scope 1 and 2 emissions, the unaddressed Scope 3 emissions can bring the entire process to a screeching halt. This is especially true…