Supply Chain Now
Episode 1251

If you want cheap clothing, cheap clothing requires cheap supply chains. And cheap supply chains are very rarely beautiful.

-Kim Reuter

Episode Summary

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!

In this week’s episode of The Buzz, host Scott Luton introduces new Supply Chain co-host Kim Reuter to the show. Together they discuss:

  • A delay in the $5B Rivian Plan in Georgia
  • How consumer prices continue to rise
  • The Taylor Swift economic impact
  • Assessing supply chain risk at Zara
  • Software that enables seafood tracing from catch to sale

Episode Transcript

Intro/Outro (00:03):

Welcome to Supply Chain. Now the voice of global supply chain supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from Those Making Global Business happen right here on supply chain now.

Scott Luton (00:32):

Hey, good morning, good afternoon, good evening, wherever you may be. Scott Luton and Kim Morder here with you on Supply Chain. Now welcome to today’s live stream. Hey Kim, how you doing today?

Kim Reuter  (00:42):

I’m doing alright. How are you?

Scott Luton (00:44):

Wonderful, wonderful. Great to have you here. It’s been a couple of years. Our audience has been demanding you coming back and today you’re back with us here. It’s so great to see you. What’s the weather like up in Virginia? We had

Kim Reuter  (00:57):

A beautiful weekend, nice and sunny and warm and carrying on, but cold front moving in. So we’ve got a little wind today. As always,

Scott Luton (01:04):

We need a weather map.

Kim Reuter  (01:05):


Scott Luton (01:07):

No cold front moving in, you said coming from the north 10 day outlook. Here we go. No, but folks, if you can’t tell exactly, we’re going to have a lot of fun today on the Buzz where we discuss a variety of news and developments every week here on Mondays at 12 noon, really from across global business. We want to hear from you. So give us your take in the comments throughout the show. And in fact, folks, y’all know we usually publish the replay of the buzz on Fridays. If you’re listening to that podcast replay, hey, come on and join us live. You can find us wherever you’re consuming your social media, LinkedIn, YouTube, X, you name it, Facebook, even Monday’s at 12 noon Eastern time. We’d love to hear from you. And if you’re like Gino, pleasure here. Gino’s, great to see you last week. You’re one of a kind. Hey folks, if you like the show, share it with a friend. They’ll be glad you did. Okay, Kim, we got a lot of good stuff to get into here today, right? We’ve got five stories, we got some resources. Are we talking seafood, supply chain, some transparency there. We got a great hour teed up. We

Kim Reuter  (02:11):

Do. I’m excited about it.

Scott Luton (02:12):

We are as well. Alright, so folks, before we get into things, we’ll offer up some resources starting with that said, which we dropped over the weekend. Y’all might’ve gotten a copy of this via LinkedIn or your email. And if you’re part of our email distribution network, you’ll get a version of this on Tuesday morning. But Kim, we had a lot of fun with this newsletter. We talked about the exploding she economy. We talked about several trending logistics hubs to keep your eyes on, including Savannah folks, for those that don’t know, we talked about rare earths, which really aren’t all that rare and some live upcoming. So check out with that said over the weekend, Hey Kim, this SHE Economy in a nutshell, there’s a lot more female startups and entrepreneurial initiatives according to the data this year is pretty cool to see. Isn’t it

Kim Reuter  (03:00):

Super encouraging? When I started in the logistics business way back in the day, most of the females were the brokers worked in the office, the men worked the docs. It was pretty broken or pretty defined and separated duties. And then when I moved into tech, not a lot of women in tech when I started in tech in the early 2000, only female director at and it was on ops for years. And so when you’re immersed in that, you don’t really feel it, right? You’re kind of like you’re just part of the gang. There’s so few of you, but it is really encouraging to see more and more women engage. We bring so much to the table that is different and different ideas that our male counterparts just don’t think about, aren’t wired that way. And the one thing I do want to bring to the table because I do feel like we start to get this like, well, we’re a little better. We all bring something great to the table. We all have wonderful perspectives. I don’t think females are more successful than males. I don’t think males are more successful than females. I think we all have. Great. So I’m super excited to see it happen. I’m super excited to see it hit mainstream and I’m excited to talk about what some of our topics today because there’s so much happening behind the scenes, so awesome about it.

Scott Luton (04:06):

I’m with you man. I love your passion. It’s contagious. Let tell you, I appreciate some of your disclaimers there as well as the husband of an entrepreneur and as a father of two daughters that have incredible entrepreneurial, I think skill sets already. I think it is exciting. So folks, check it out. Don’t check our word for it. Check out the data in one of the articles that we hit on with that set. Also, speaking of if you’all are at modex, look at these two. So I saw Gino there and many others, folks, 40,000 people is what the projections were. Now a lot of times these trade shows, Kim, I’m not sure if you’ve experienced this, they give you a number because it needs to be big. But on day two of mod, when I was there, clay and I hit probably two dozen booths out of the million that are there. And to a person, every single person talked about how the foot traffic at MODEX this year was ginormous. So hey, I love hearing that in-person trade shows are back. And Kim, I think you just was at an in-person show too, right?

Kim Reuter  (05:05):

Yeah. I was in Nashville last week thinking at a staff to conference with their association for industrial distributors. And one, it was great to be back in person and more and more of that. I love speaking in person and I spoke on executive leadership and supply chain. There is not enough of it. And I’m talking to you CEOs, CTOs, CMOs, that’s who I’m talking. CPOs, that’s who I’m talking to. And then also the customer experience and supply chain. Another topic people don’t talk about. Very rarely considered in csat. Nobody talks about supply chain until something goes wrong and then it’s all they talk about. That’s right. So two of my top favorite topics,

Scott Luton (05:43):

I’m with you. And I think one other thing that would be helpful for folks, helpful context for folks is some of your background folks, you can connect with Kim out on LinkedIn, but she was talking a little bit about her journey. She did big things at Amazon and Nordstrom and other stops in her career. So again, as we always promise, we’re practitioners first that happen to love talking about global supply chain. Y’all make sure you connect with Kim out there. One more quick announcement and then we’ve got to jump into five stories with Kim. Folks, if anyone out there is going to be at Gartner Supply Chain Symposium, and I bet plenty of y’all will reach out to me. I’m going to be down there doing some interviews on the floor so to speak. We’re going to publish a variety of those perspectives and roll that out in the weeks that follows.


So if you can be down in Orlando in May, give me a shout and I’d love to connect. All right, so Kim, our first story as we move into the first of five, I’m going to pop this up there and we’re talking Rivian a very intriguing story. So getting update here on an emerging player in the EV industry, the upstart rivian a week or so ago as reported by many outlets including manufacturing dive here, well electric vehicle manufacturer Rivian announced that it was pausing the construction of a $5 billion plant here in Georgia. Now Rivian says it plans to save a big chunk of capital in what it calls a temporary halt, and it’s going to start making its R two vehicle at an existing company site in normal Illinois production is slated there to start in the first half of 2026. Now for Georgia, we’re talking about a massive deal. In fact, it was the second biggest economic development deal in state history. That’s how big of a thing this is. And based on local reporting here, Georgia has already spent $299 million in developing the site and infrastructure. And Rivian can legally pause the project up until about 2030. Now, Kim, your thoughts on what rivian ISS up to?

Kim Reuter  (07:35):

Well first of all, sorry Georgia. I know that was a huge hit for you guys. I think across the EV market, we’re seeing the slowdown in general. Other auto manufacturers are pulling out or slowing down their development. We’ve seen quite a few of even Shell and BP have halted their alternate energy investments reduced their staff associated around that. So I think in general the EV market is taking a hit. So I’m not surprised to see Rivian do what they’re doing. And I do need to make a small disclaimer. I live in truck country where farmers, seafood watermen, there are more white trucks in the county I live in and probably some states. So we know trucks and I think also a truck is a hard sell on the EV model. They tried to do commercial trucks with EV was not a great success. There’s a lot of factors in hauling as anybody knows in supply chain. It’s pretty complicated stuff. So I’m sad to see it happen, but I am not surprised. I would not be surprised if we see another drastic cost cutting measures on their part in the next six to 12 months.

Scott Luton (08:36):

Yeah, I tend to agree with you and in a different vein, and I can’t remember if I was discussing this here on the buzz last week, but I was reading an article in a publication focused on the energy infrastructure and just to keep up with the exploding demand, especially driven by data centers, the infrastructure to keep up with all the, we’re putting, in fact, they were looking at three states, I want to say Georgia and two others, and the amount of plants that need to come online to meet current demand. It was mind blowing. And in

Kim Reuter  (09:05):

Ev, the other thing we don’t talk about is what do we do with the batteries? And I think when we bring this back to supply chain piece, there’s a whole nother supply chain element, which is the reverse supply chain, which is now we have all of these batteries. Interesting enough, I worked with a small startup in a West Virginia startup that was doing, working around with some refurbishing batteries. Interesting enough, a battery cannot be used in a vehicle but still have 60, 70% of its usable light, but it’s not reliable enough to actually go on a vehicle. So there’s a huge supply chain component on the other end of this that I think is way more interesting than just the manufacturing piece.

Scott Luton (09:43):

I agree with you Ken. We could talk about this story and this industry for hours. I’m out here, our studio is in town in West Atlanta, but we make home out halfway out towards Athens, which isn’t far from where the plant was being built. And over the last year or so we’ve been kind of skeptical whether it was going to really come to fruition. But over the last year or so, we’ve seen hospitals start breaking ground, all the new developments breaking ground because they’re going to employ I think 5,000 jobs, 5,000 families is what was on the line. So we’ll see how this thing shakes out, but man, are there so many different factors, but let us know what y’alls take is. We’re dropping a link to the article there in the chat. Check it out. And let’s see here. Larry says, these vehicles are just too expensive for most folks. Larry says, on average also true pickups run around a hundred thousand dollars. Man,

Kim Reuter  (10:31):

Okay, I didn’t know how much they cost, but we won’t be driving those in my town.

Scott Luton (10:38):

Seriously. Goodness gracious. I think I was talking about my preference for Honda Accords last week. Kim and the Honda Accords don’t, they don’t run a hundred grand. Let’s see here. Will said, I think once energy storage improves, we’ll see added interest. Good point there Will, and I think Will also made it, just made it back from modex in Atlanta. So will, hey, let us know your favorite takeaway from modex. Okay, Kim, we’re going to keep moving. We got four more stories to get into. We’re having too much fun. It might be illegal, so we’ll see. We got to stay on the good side of the loss.

Kim Reuter  (11:10):

Fucking up the time.

Scott Luton (11:11):

Yes. Alright, so let’s pop this up here. So moving from one of my favorite things to talk about, which is manufacturing to one of my least favorite things to talk about, which is inflation. So as reported by our friends over at CNBC inflation, well it’s still a thing. According to the US Department of Labor, the consumer price index was up 0.4% in February, which is what many analysts were expecting and was up 3.2% year over year, slightly higher than what most folks were expecting. And the core CPI taking out volatile food and energy, well that came in at 3.8% year over year. Now 2% is what the Fed wants. And Robert Frick, an economist in the banking industry, was quoted in this read as saying reports like Januarys and Februarys aren’t going to prompt the Fed to lower rates quickly. Of course he’s referring to the interest rates that the markets and business leaders everywhere are watching closely. Kim, your thoughts?

Kim Reuter  (12:06):

I think our biggest thing here is we still have the 3 0 1 tariffs in place. And ever since those have been put in place, we’ve had consistent inflation. Our transportation costs have been coming down consistently. We’re down from that craziness during covid with $40,000, 40 foot containers. So our logistics and transportation costs are going down, but we’re not seeing it reflected in what’s going on in the economy. And there’s two things. One, we still have those, like it or not, 80% of our product comes from China. And that hasn’t slowed down. The tariffs did not put a halt on there. We thought it was going and all of that gets passed to the consumer. Walmart is not taking other savings account to pay that. So we’re not, okay. Are any, I’m not picking Amazon, all of them target equal offender. I don’t want to pick on anybody specifically, but that’s our number one thing. We haven’t done anything with that. And in addition, we put tariffs on things that halted our own manufacturing and hurt us and we hurt our export relationships, especially for farmers around, we export a ton of grains and meat products that come out of the United States. We hurt relationships with that. That hurt our farmers in the United States. So I think that’s the one big piece. The second piece nobody talks about is credit card debt. Our credit card debt is at an all time high. So yeah, people are spending, but it’s just funny money,

Scott Luton (13:27):

Interesting observations. Going back to your first point. I saw a tweet, Kathy Morrow Roberson does great work over there and I love catching her updates on X and I saw hers earlier today. I think the China to Mexico lane is the busiest in the world right now. To your point about China and also the Mexican market is incredible. The growth there is just blowing up left and right. Going back to ev, it’ll be interesting because Chinese EV companies are trying to get a bigger foothold in the market down there in Mexico. So we’ll see how that plays out. But excellent point, Kim and I should give a disclaimer here. Anytime we talk about inflation and economics, Kim unabashedly, not to be confused with an economist unabashedly, I like reporting key metrics, but man, I don’t know about you, but accounting and macro and microeconomics, that was not my strong suit in school. What you think, Kim?

Kim Reuter  (14:19):

No, I agree. Yeah, I’m not getting any market advice.

Scott Luton (14:23):

Yeah, don’t ask our opinion on global macroeconomics shifts here and there. Let’s go to a quick blurb, moving from economics and inflation to Hey, national supply chain Day folks, mark your calendars. April 29th is National supply chain day. We’re bringing it back with a fury. It was established several years ago by the one and only Mary Kate Love is part of our team now. Grateful for that. And we’re going to be reinvigorating this day and we’re starting this year with this special event on the 29th. And in particular this year, we are going to celebrate the people that make global supply chains happen. They keep us all moving forward. So stay tuned. We hope that you’ll join us for this special event. And whatever you do on that day, wherever you are here in the states or elsewhere, hey, be sure to celebrate the folks that make supply chains happen everywhere. And also big thanks to our friends over at Vector Global Logistics for sponsoring this year’s programming. Okay, Kim, if you had to pick before we get to our third article, because we’re ahead of schedule, I love that. If you had to pick one person or role in global supply chain that you believe that’s on the top of the list of folks that don’t get enough recognition, what’s the first role that comes to your mind?

Kim Reuter  (15:41):


Scott Luton (15:42):

Yes. Okay, to your truckers. I’ll add our maintenance professionals because folks, they keep fleets going, whether it is aircraft, whether ocean vessels, of course our trucks. And talk about folks that never get any of the spotlights. So if you turn wrenches out there or these days, do all kinds of high-end technology stuff to keep the infrastructure going. Thank you, thank you, thank you. And all of you out there making supply chain happen. We are very, very grateful. Thank you. And also we are dropping the link there in the chat for national supply chain that y’all click on that and let us know what you think. Alright, this is going to be a fun one. This is going to be a fun one. So somehow, Kim, we are connecting the most popular rock and roll star in the observable universe, at least two global supply chain. We’ve got a great read here from our friends at Forbes and before I prompt you to tell us more, how about this picture of Amanda and Brantley and Gracie at Taylor Swift in Atlanta? Love it sometime last year. So they had it. Tell you what Kemp, they are still enjoying their time there. But tell us more when we’re talking supply chain and Taylor Swift, your thoughts.

Kim Reuter  (16:49):

So before I jump into the supply chain piece, which is super interesting, I peeked behind the curtain there, but I have a quote from the Times just to set us up a little bit. And it says, if Taylor Swift worked an economy, she would be bigger than 50 countries, so bigger than 50 countries. She is. And her shows are the equivalent to two to three Super Bowls a weekend, the production. So just the scale of what we’re talking about, she’s two stages. So getting into the supply chain piece, if you did not know this, just two stages. One is always being broken down and one is always being, that’s how she gets world to world. But I found this article on Forbes and it was really interesting to me because I’m always trying to take big to small. How do big companies, big things impact small companies or how can they learn from them?


That’s a lot of the work I do with the Virginia seafood industry today. So this great article was about not only Taylor Swift supply chain and just the thousands of containers that have to follow her around to make on this very coordinated effort and logistics to make this happen, which in itself is very impressive. But how these small businesses, this articles based around Australia are profiting from this by leveraging their supply chain. So interesting enough, there is a 219% increase in cowboy boots in Australia due from starting in December of 2023. Now I have no idea why that happened. Now of course we know Taylor is on her way and the Swifties are getting ready. And so just the amount of supply and demand that had to happen in order to meet that surge. And what this article was really about was surge in demand, a short term period, surge in demand, so Christmas in two weeks kind of thing versus two months.


And the companies are leveraging their manufacturers and using better logistics. And then of course then we also had a very small business who got quickly on top of things, a small boutique store, 40% increase in her sales. She sped up manufacturing, she leaned in particular style she knew was she leveraged air freight instead of ocean freight and really put herself on the map with it. So I’m always intrigued to see how these big movements, big companies, big celebrities, what’s happening behind the scenes and how does this trickle down into the smaller economies. So really great story about Taylor discontinuing to spread. Goodness.

Scott Luton (19:03):

Yeah, love that Kim. Folks check on this link. A great article comes to us from Forbes. I think it’s fascinating. Just last week or maybe week before Kim, we were talking about the Hollywood supply chain, right? Because here in Georgia, filmmaking is a big business, right? And we were at King Plow a week or two ago, me and Tyler and Clay and others, and Cobra, Kai, the Netflix series was being filmed and goodness gracious, Kim, to your point, you should have seen the trucks, the massive army of help and installers and you name it, they had traffic cones everywhere. They were directed traffic and all this stuff. Folks, don’t stop to think about that. Oftentimes not only the economic impact that you’re talking about, but also the sheer supply chain that comes with any kind of productions these days, Kim. So that was a great call out.

Kim Reuter  (19:50):

The carrots in your grocery store supply chain is everything. Yes it is. Yeah. Well, don’t get me started. Never. It’ll be here. We’ll be still be talking next one.

Scott Luton (20:01):

But you know what? I hate to go back to something, but this really illustrates why we have to have a day set aside to celebrate national supply chain day. Because every single thing out there has a supply chain behind it. Good, great people, technologies, you name it. Making things happen and giving us as consumers, we take the practitioner hat off for a second, giving us consumers the opportunity to get stuff same day, next day return stuff. Unfortunately we’ll have to talk about returns later. I’m a big proponent of let’s limit these returns, but I hate returning anything, but I’ll save that for another time. A couple of quick comments. Larry Klein says, dock workers don’t get enough recognition, the high fives. I’m with you Larry, it’s a great call out there. Will says, hey, with surges like Kim was talking about, you got to be on the lookout for the bullwhip effect. Excellent point there. Hey Umit, great to have you here via LinkedIn. You’re welcome for the live event, great to have you here. Let us know your take on some of these stories. Josh goody from Seattle. Josh, hope this finds you well via LinkedIn. Josh says, Hey, if you want to see something insane, look at what F1 racing teams do during the season for the cars, tools and support transport. Now Kim, you were just giving a thumbs up. Are you a big F1 fan?

Kim Reuter  (21:16):

Huge F1 fan. Huge. Max is going to take it all the way. Yeah, I love F1 and another huge production, right? Massive production to get those cars everywhere. It’s with everything. I can’t even get started on it, but yeah, I love F1. Yeah, awesome. We just actually subscribed to the F1 channel.

Scott Luton (21:35):

Okay, very cool. Well hey, we’re going to have to get some F1 updates from you in the weeks and months ahead. I’m still trying to get into the racing I saw where they have a road race in Vegas now. I think that’s really, really cool. Fascinating. We’ll have to get some F1 consulting from you, Kim, if you’re open to that.

Kim Reuter  (21:51):

Yes, love it.

Scott Luton (21:53):

Okay. Alright, moving right along. I want to get into our next story here. Today we’re going to be talking about how investors are pushing for more supply chain transparency at a popular clothing retailer. Now, Kim, tell us more,

Kim Reuter  (22:09):

Right? So there’s been a movement in the industry to be more apparent about our supply chains. People want to know where their stuff is coming from, which is wonderful. Lots of conversations about blockchain and tracking and all of these kind of things. And it’s interesting to see these fast fashion as we like to call them manufacturers kind of stepping into this transparency space. And so first and foremost list of manufacturers, it’s clever. It’s probably a bit of a political and media move unless you’re giving me the manufacturers who actually pick the cotton and source the cotton. I’m not getting a full picture of your supply chain. So giving me a list of your manufacturers by location is lovely, but it doesn’t tell the true story. So I have some respect for Zara for holding back on this. You are giving away a lot of information when we do that. And my bigger question is this is what’s the value of it? So we’ve given you this information, do people know how to decipher it and figure out what it actually means, right? We’ve had child labor laws in the United States for years, imports, customs, jump teams, inspections, Nike aas all went through this a couple decades ago. So it’s not a new thing. But I think what was interesting about this article was Zara’s resistance to jump into the pool, which I think is a bit clever for them,

Scott Luton (23:24):

Right? Excellent points. Kim, I want to go back to one of the first things you said because starting and stopping with just one tier, to your point, you don’t get the whole story and putting whether they should or shouldn’t. Putting that aside, I think when it comes to risk management for supply chain, for business leaders, supply chain practitioners, you name it out there, getting visibility into all the tiers, your suppliers, suppliers, I think that is one of the only ways we can get into really understanding, getting beyond all the murkiness and really understanding the risk amongst any of those things that you mentioned out there that investors or consumers or your customers are looking for. So Kim, excellent points. I got to tell you, I have never shopped at Zara. I can’t speak from a customer experience standpoint. Kim, any thoughts on that end? What the experience is like at Zara and how this may or may not change that?

Kim Reuter  (24:17):

Well, I worked at Nordstrom as you probably know for a few years. I know I’ve not Zara, but Zara and HMN, they’re what’s considered what we call fast fashion, which basically means it’s cheap and there are benefits for that. Not everybody can do $150 T-shirt, totally understand. But the challenge is that there’s the other supply chain, right? There’s the other end of this. If a T-shirt’s only good for two wears and it costs you $10, there’s a cost to the environment. There’s a cost on the other end of this piece of it. So when people want to look at the fast fashion. So that’s how I feel about fast fashion kind of in general. But then also, here’s the other thing, if you want cheap clothing, cheap clothings require cheap supply chains. And cheap supply chains are very rarely beautiful. That is just a flat fact. If you’re looking for state-of-the-art, clean, beautiful facilities all over the world, you’re probably going to be disappointed if you’re shopping fast fashion.

Scott Luton (25:16):

So Kim, that’s an excellent point because folks, we talk about this forever, my dear friend Greg White who has joined me for countless shows, one of my favorite things he would say is the customer is the beginning and the end of global supply chains. And with that comes a powerful voice and a vote. And so to Kim’s point, which I think more folks should know about, if you like cheap stuff, you got to know what you’re voting with, with your dollars, right? Because not pretty at times. And we’ve got some serious issues of our time that we’re all wrestling with and there’s some powerful ways that you can help us address that with how you shop. So Kim, great stuff here. Great stuff. I appreciate your commentary especially, we’re going to have to do a deep dive in your journey because I bet you could write a book or seven based on your experience in retail and e-commerce and stuff, huh? Yeah,

Kim Reuter  (26:08):

Yeah, I have a lot of experience all the way from the bottom up. That’s what I think is, it is interesting. I started working in Norfolk as an import broker. Actually I started before that as a telex operator for a ship husbandry company way back when pigeons and all that. No, I’m just kidding. Before cell phones. And we sent telexes to ships and that was my first job and I was a terrible typist. I’m still a terrible typist to this day. I’m not accurate. And so they only kept me in that department for about six months and they were like, get her somewhere else.

Scott Luton (26:37):

I’ve seen your emails,

Kim Reuter  (26:42):

Get her somewhere else

Scott Luton (26:43):

And we’re going to do that. We’re going to take a deep dive in your journey. But I was just thinking over the weekend about some of our teachers and Ms. Sims is who taught me keyboarding, I want to say as a ninth grader at South Aiken High School. And I remember, I still remember the words per minute, all the various games that it tried to get you to push that words per minute typing. And I’m an okay typer. I’m not a great speller and my subject and verb don’t always agree. So Kim, that’s where I struggle. Alright folks, we promised a holistic, wide ranging episode and that’s what we’re delivering here on the Buzz Kim, this final story, I’m going to pop up this graphic here. I think this is something we have been talking about, God, it feels like since the first couple episodes here at supply chain now.


So seafood supply chain. So in particular we’re going to be talking about this topic that we’ve been watching for years, traceability in our food supply chains. So as reported here by National fishermen, the US Food and Drug Administration issued a rule in 2023 that required companies involved in the seafood supply chain ecosystem to maintain records and tracking essentially from boat to table. Now there are some exceptions, but some of the seafood that falls under this rule, lobster crab, squid, shrimp, and others, seafood processors and dealers must comply by January, 2026. So the clock is ticking just around the corner. Now, as you might expect, a lot of that tracking currently is done very manually with a good old clipboard pen and clipboard. But technology firms new and old are rolling out solutions for the seafood industry. And one aspect that seemingly many companies are trying to crack the coat on is making RFID chips cheap enough and reusable enough so they can be placed on individual items such as lobsters. So Kim, you’ve got a ton of experience in the seafood industry. You mentioned a couple companies earlier, your take on this ongoing challenge and story and regulation.

Kim Reuter  (28:39):

So just the ongoing regulation in the seafood industry is frustrating. I’ll just leave it there. They are already highly regulated in the United States. I mean, so lemme just give you a little bit of idea about the regulations that go on in the seafood industry. They can only fish from sun up to sundown. They can only fish for certain hours depending on what they’re harvesting. It changes by season, it changes by species. And so the state and health regulations in the seafood industry is already complex. I mean every fish has to be tagged. I work a lot in the oyster industry in Virginia and they count every oyster Delicious. Yeah, delicious, great side benefits, but they count every oyster. When I got, I was like, no, come on y’all. You just count a bucket and then you average it and then you every oyster, thousands of oysters a day.


Wow. And so it’s already a labor intensive work. The harvesting is labor intensive and then the regulations are labor intensive. So what I would love to tap in is that the work is already being done. The question is how do we automate that? It’s already being tracked and I think that’s what software companies are working on. There’s huge hurdle here. We don’t always have tech savvy users. The industry is traditionally generational and surprisingly, and I love it, a lot of the watermen I work with on a daily basis are in their seventies and eighties, still getting up at four o’clock in the morning, still working eight hour days on a boat. The most fit robust people you’ve ever seen in your life, but they’re not necessarily tech savvy. So it’s an interesting to see how this is going to develop. I don’t want it to see it be prohibitive.


And that’s what happens is it becomes, sometimes these things become so prohibitive that they just give up. They’re like, why? With all the other stuff I have to deal with the special line. They have to be the gear, the eco, the fuel costs, their prices for their products getting driven down. Some of ’em just bow out, they just don’t want to do it anymore. So I hate to see it add work, but we do need traceability. Another interesting point on this, and then I’ll hand it back over to you, is that most of the seafood people eat in the United States today is actually imported. I’m hoping that these regulations start to highlight that these things that everybody’s eating that are like, oh, previously frozen filet, we leave off the other end of that from chili and people unknowingly buy most of their seafood imported.

Scott Luton (31:09):

Yeah, very interesting story folks. Y’all check it out. And national fishermen, I got to admit, this is a new publication for me, but I like how they put this story together, something we’ve been talking about for years. So y’all check it out and give us your take. One of the concerns, and this probably is a rule of thumb for just about any kind of big regulation for different industries, but a lot of the bigger companies, Kim, and I think you may have alluded to this too, the article definitely did. The bigger companies are going to be okay. They’ve got the money and the capital oftentimes to invest in the technology and they’ll train their teams and stuff. But the smaller companies that are so valuable and that make up so many different parts of the seafood ecosystem, those are folks that a lot of people are worried about what this regulation and the various solutions put in peril. Kim, your quick thoughts of how the smaller companies are going to be able to tackle this thing, and

Kim Reuter  (31:56):

That’s when I talk about throwing their hands up and getting out. Omega is going to be fine. We’re already digitized, right? They’re already got all of it had to do that to scale where it starts to impact the smaller guys, most of them, it’s not money. Now they’ll tell you they broke all the time, but they’re running multimillion dollar operations with their so in the sun in a boat. And so it’s more around time. They don’t have time to do these things. A lot of times they’re obviously working outside on the, they’re actively harvesting on the water. They’re not sitting in a computer. They’re in a harsh environment all day long. And that’s where I get upset about it. I’m just like, you’re going to squeeze the little man one more time. I work with a company called Ketchu Supply in Bedford, Massachusetts. They do gear, they started in lobster gear, they do oyster gear now their lobster. It’s almost not even a quarter of their business anymore because so many are getting out of it. It’s just why bother? Yeah,

Scott Luton (32:49):

I hate to hear that. We’re going to keep our finger on the pulse and I’ll tell you, the industry is blowing up. There’s all these technology providers seeing the opportunity and it’s like they’re standing up a new company left and right. We talked on the front end, Kim, about the SHE economy, but maybe we need to be talking about the C economy on the next show. We’ll see. We will see folks, yes. All right, Kim, I can’t wait to get up there. We talked about this a few weeks ago. I want to get up there and put my hands and my eyes on part of the seafood supply chain stories that you see almost day in and day out. We’re going to do that, right? We’re going to bring a videographer up there so we can get some good footage and bring to our global audience what days are like working in seafood supply chain. That’d be a lot of fun. Josh Goody says, Hey, the Deadliest Catch talked about the legislation when it came to crabs. Think it was season two or three where they talked about shares of quotas, season dates on crab species and the crab being transferred from boat to processing some of that reject criteria. Josh, it is fascinating. Think again, this comes back to consumer awareness. A lot of us go to the beach once a year and we have delicious food, but do we ever stop and think about what enables that to take place? And

Kim Reuter  (34:02):

So in the oyster industry, to me it’s even more fascinating because it’s actually a live product.


You have to keep it alive to eat it. And what supply chain are you shipping? A live product, a perishable live product. I mean a cow, right? But we can take the cow out and feed him and get him, but it’s a perishable live product. Yes. So I mean, I guess you put the wish back in the water somewhere, but I mean it’s a super interesting supply chain and there’s some great technology out there that is coming that, and there’s also some really simple technology that’s coming out, which I love the most. I’m all about simple. Oh, I’m with you. And so yeah, there’s definitely some things we can talk about.

Scott Luton (34:38):

I’m with you. Alright, well this has been a ton of fun, Kim. I tell you your first appearance on the Buzz, so stay tuned as Kim joins us on a variety of shows in the months ahead. I had a blast. We’re going to have that origin story for Kim Reuter at some point really, really soon. But Kim, before we wrap, and you’ve made me thank you for making me extremely starving now and hungry for seafood, some oysters, maybe for seafood. Kim, before we wrap, let’s make sure folks know how to connect with you. So what’s the easiest way, if folks want to compare notes with you, talk shop, maybe they want to learn more about your background or I know you do a lot of consulting and keynoting and stuff like that. How can folks connect with you? Kim,

Kim Reuter  (35:17):

Easiest way is to go to the website, which is clarity scale That’s what CSG stands for. That is often my formula for success. You have to be clear about your goals. You have to build for scale and then you’ll have growth. You cannot have one without the other. Clarity scale, All my information is there. You can get in touch with me through the website, would love to talk to anybody who’s

Scott Luton (35:36):

Interested. Awesome. It’s just that easy folks. We are dropping that link in the chat there. Your one click away from Connecting. Kim, a pleasure to have you here on the Buzz. Really enjoyed your perspective from your journey and we’re going to talk a lot more in the months ahead. So thanks for joining me here today. Alright folks, thanks for being here. I know we couldn’t hit everybody’s comments and questions here today and get your take out there on these five stories, but a couple friendly reminders. Don’t forget about National Supply Chain Day on April 29th, right? Even if you don’t celebrate with us, celebrate in your ecosystem and be sure to share extra gratitude that day. Also, if you’re going to be at Gartner Supply Chain Symposium in May in Orlando, give me a shout out. I’d love to bake you into our production plan there.


Thanks for being here. Big shout out to Catherine and Amanda behind the scenes, helping to make everything happen. Big thanks to Kim Reuter for joining us here today. And folks, as always, on behalf of the entire team here, I’m challenge you. Hey, take action. Take something that Kim or I shared here today, something you read, put it into action. Your team will appreciate it. Right? Deeds, not words, no one’s got time for lip service, right? So on that note, on behalf of the entire team here, Scott Luton challenging you to do good, to give forward and to be the change. And we’ll see you next time, right back here at Supply Chain now. Thanks everybody.

Intro/Outro (36:52):

Thanks for being a part of our supply chain now, community. Check out all of our and make sure you subscribe to Supply Chain now, anywhere you listen to podcasts. And follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain. Now.


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Scott W. Luton

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Kim Reuter


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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Mary Kate Love

VP, Marketing

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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