Supply Chain Now
Episode 448

Episode Summary

“You can have the best technology in the world, but if you don’t have the right data and you don’t configure it, Garbage in, garbage out.”

Tim Judge, President & CEO of Agillitics


“If you don’t fix the right problem at the right spot, you’re going to get replaced.”

Nate Endicott, Senior Vice President, Global Sales and Alliances at RateLinx


The quality of most business decisions today is tied to data, technology, and speed. This includes transformation efforts that have broad implications for any enterprise or supply chain leadership team.

RateLinx and Agillitics recently announced a strategic partnership that will offer accelerated supply chain transformation by combining Agillitics’ upstream data capabilities and RateLinx’s logistics data and services.

Tim Judge is the President & CEO of Agillitics and Nate Endicott is the Senior Vice President of Global Sales and Alliances at RateLinx. In this conversation, they tell Supply Chain Now Co-hosts Greg White and Scott Luton about:

· How technology has to be fueled by quality data that is configured enough to be efficiently operational in its intended setting

· Why having the right people in every role in an organization has a direct impact on how much customers will trust that organization to make decision on their behalf

· Why the combination of these two organizations’ strengths will make it easier for their clients to get to the next level

Episode Transcript

Intro (00:00:05):

It’s time for supply chain. Now broadcasting live from the supply chain capital of the country. Atlanta, Georgia heard around the world. Supply chain. Now spotlights the best in all things. Supply chain, the people, the technologies, the best practices and the critical issues of the day. And now here are your hosts.

Scott Luton (00:00:28):

Hey, good afternoon. Scott Luton and Greg white with a year on supply chain. Now, welcome to today’s show Greg, how are you doing? I’m doing great. It’s been a big day of production here, right? And, uh, we’ve got an old friend joining us. I say old friend, like a week old, but, but it’s good to have him back. We, Hey, we’ve got a home run show that will wrap up production today on we’ve got two business and technology leaders doing big things, massive things in supply chain. And we’re going to dive into the background, dive into what they’re doing today and where they’re headed. So stay tuned for how we’re going to be working hard to raise your supply chain leadership IQ. Um, all right, so quick program. And before we get started, Greg, if folks enjoy today’s episode, what kind of advice would typically give them?

Scott Luton (00:01:17):

It’s tough question, Scott, let me, uh, let me think about that a little bit. I would say go to YouTube or supply chain now, or wherever they get their podcasts crop. That’s right in that order, you know, I changed up the order there. I do subscribe. So you don’t miss a single thing, including conversations like today, where we’re going to be featuring let’s go ahead and bring in our featured guests, Tim judge, president and CEO of agile at IX, Tim. Good afternoon. Hey, anyone guys. Thanks for having me. Great to have you back. We love our repeat guests and you are a hit, you and Shannon were hitting on the live stream. So great to have you. Um, and also Nate in the cot senior vice president, global sales and alliances with our friends at rate Lynx, Nate, how you doing? It’s God, thanks for having me.

Scott Luton (00:02:05):

Absolutely. Thanks for joining us new guys here. So take it easy on him. Well, Hey we, um, while Nate is new to the show rate links is not, we really enjoyed, uh, featuring Shannon on a couple of past shows, including last week’s live stream, working in rubbing elbows with Corey and the whole team at rate links. And Nate, your ears have been burning because we have heard a lot of things, uh, related to all the big things you’re doing out in the marketplace. So great to have you here. I’m looking forward to learning firsthand. All right. So, uh, for starters, and we want to dive into who you are first and where are you from an anecdote or two about your upbringing. So let’s start with you, Nate. Nate, tell us, where’d you grow up and you got to give us the goods on your upbringing a little bit, the goods. Well, I grew up in Southern California. I’m in Cyprus, actually grew up right by the beach. I think I still

Nate Endicott (00:03:00):

Have a sand in places that stand doesn’t belong behind the years and everywhere else. But I grew up as a sponger as a kid. So I used to, uh, boogie board, uh, Tuesdays and Thursday mornings, even during high school years, we’d go out about six miles from Huntington beach and, um, grew up playing baseball and South orange County and had an awesome upbringing. Um, my dad was a music producer in LA. So why not? It’s either LA or I think Nashville. Right. But I grew up in Southern California actually grew up a couple doors down from tiger woods. So that’s the famous, uh, claim to fame with, with tiger. Uh, the only two golf lessons I ever had in my life were with Earl at the Navy course. And so he grew up, had a fun, um, upbringing and so Cal and, uh, spent a lot of time in the Midwest. Grandparents had a farm out there. So I kinda got the best of the Midwest in the winter and then got the heck out of there and enjoyed the beach all year round.

Scott Luton (00:04:07):

Wow. You were like ran on Footloose, right? Right. Absolutely. So cool, man. I’ve got so many follow up questions. Greg did it before I knew. Yeah. So for starters, what type of music did your, did your father produced most?

Nate Endicott (00:04:24):

Yeah, so he was a Christian contemporary Christian music producer, uh, spent a lot of time in LA and obviously everywhere, but mostly it was writing string arrangements for, you know, guys like Amy Grant and BBNC, Steve Wyman’s and Steven Curtis Chapman, but kind of the contemporary Christian artists. And then obviously that pulled them into doing a lot of different type. Um, and then he was an executive vice president for a company called Maranatha music down in Southern California who produced a lot of the Christian artists and Christian music that still be in played, you know, throughout the globe today

Scott Luton (00:05:03):

Was four that you mentioned or for my favorite Steven Curtis Chapman. Right. I don’t think ever gets enough attention in particular. Yeah, definitely. Alright. So that could be a whole episode. All right. Baseball, you mentioned what position go back a step before baseball, do you think you can explain to us Nate, why the lessons from Earl stuck with tiger, but not yet.

Nate Endicott (00:05:25):

Right. Um, I don’t know. I think I did beat him a few times. Um, but no, I, yeah, exactly. I think I’ve gotten a few more. Right. You know what? He spent a lot more time behind a tree. Earl would take us out to the Navy course and he would basically dump a bucket of balls and would tell us, you know, until you can get in, in three behind the street, um, you know, we’re not going anywhere. And it was like, it wasn’t like, Hey, let’s work on your mechanics. It was forget. It’s all about risk. And I think that ties great to even what we do today in business, um, and helping organizations out, but it, it definitely shaped, I love, and I’m a good for, you know, scramble with player that’s for sure.

Scott Luton (00:06:13):

That’s awesome. That’s a great lesson, man. Huge. Uh, all right. Final question for you, Nate is baseball. What position is it?

Nate Endicott (00:06:21):

Yeah, played up the middle. Uh, it’s short and second close the little in high school. Just, they wanted a, I guess a little mix of strong arm, but uh, played up the middle and then went on and played along each state, um, got drafted, played, you know, 1824 months and then decided that, uh, the family man that I was, was very hard to, uh, live out in the baseball world so quickly drafted shoe drafted red socks and the braids out of high school. So where did you wind? Where’d you wind up playing, uh, AA with the red Sox and, um, ended up was that then back then it was, I want to say, yeah, yeah, man,

Scott Luton (00:07:09):

Nate, I had no idea now that’s not fair. And all the pre-show prep, the hot, some of this stuff, some of this baseball and music, it’s fascinating. So AA really glorious for anyone who doesn’t know that’s $11,000 a year Hartman over a garage in bologna sandwiches for a living

Nate Endicott (00:07:29):

With no man. His

Scott Luton (00:07:30):


Nate Endicott (00:07:32):

Yeah, man.

Scott Luton (00:07:34):

You were earning your key by purse. That’s awesome.

Nate Endicott (00:07:37):

Yeah. When they looking for,

Scott Luton (00:07:39):

To dive more into your role with rate links here momentarily, but we also want to get to know Tim judge a lot better, Tim. We didn’t get a chance to much with the live stream, right. To really dive into your background. So we’re going to do that today. All right. So Tim, where are you from and share a couple of things about your upbringing? You know, you got to give us the goods there too.

Tim Judge (00:07:59):

Sure. Yeah, absolutely. So I’m a long Island, uh, New York native, um, grew up in Merrick long Island or, uh, AKA where Amy Fisher’s from, um, or Ben and Jerry as well, Lindsey Lohan. Um, so we have a long history of, uh, of interesting people. Um, we, uh, I grew up near the beach, right? So boogie boarding, uh, some surfing, um, you know, growing, growing up, uh, you know, so close to the beach is the thing I miss in being down in Atlanta. Um, great, great upbringing, um, you know, great parents. My, uh, uh, little sister just had a baby last week, so first time Okal um, thanks. Thanks. So she’s doing, she and the baby are doing great. Um, you know, COVID has been interesting, uh, going through big, big, big life changes like that, as I’m sure you guys can attest, um, you know, for, for Nate and baseball and golf. For me, it was basketball. So I was up at, at, on the courts that, you know, but 4:00 AM 5:00 AM every day playing. Um, and, um, shooting was my, was my, my, my thing. I wasn’t the best dribbler I was fast and I could shoot so three pointers, um, where and foul shots were where my, my deal

Greg White (00:09:14):

Did your range start when you stepped on the court?

Tim Judge (00:09:18):

Oh, absolutely. Absolutely. And I got, I got in trouble many, uh, many a game for that as well. I’m aware that range was, uh, but, uh, yeah, it was very, very exciting. Um, ended up going to Georgia, coming down here for Georgia tech, um, staying in Atlanta, Atlanta ever since. And, uh, you know, um, music is probably, you know, you mentioned, I w I’ve been in, um, it’s been a little bit, well a while, but growing up in, in, uh, rock bands, play guitar, um, you know, some men been in and out of different, different bands my whole life, uh, you know, from a, from a music perspective, but also DJ-ed, um, and in college, uh, as well spent two summers in a Baeza, uh, Spain deejaying and in front of some big crowds and the like, um, those days are a little, little, far, far from here, far from now, but in a lot of ways, a lot of ways. So I’m trying to figure out how to DJ named Tim. Oh, God, I had a lot, uh, the, the, uh, DJ, uh, Loki, uh, uh, was probably the one that I use the most. You will watch, somebody will be doing it right now.

Greg White (00:10:30):

Hey, did you play basketball at Georgia tech?

Tim Judge (00:10:34):

Uh, no intermural at tech. Yeah. I could have, I could have, uh, you know, played, um, you know, potentially, um, but, uh, but no, I didn’t do or detect division one was way, way, way better than, than I, than I could compete with Greg.

Greg White (00:10:50):

I very, very reluctantly want to pass the Baton to you to dive into their professional journey. These are very interesting from a personal standpoint, you know, what I think is important that we’ve learned here is, and you two should both know this is that we are putting together a supply chain, gang bang. So we always need musicians. We’ve got a Mike from Tosca. No, no, I’m sorry. Um, Brian, uh, we’ve got a drummer anyway,

Tim Judge (00:11:22):

Steve, Steve, Steve hopper, by any chance, he’s got, he’s got a band, uh, some supply chain guys and he plays drums. Uh, so it just made me think of him.

Greg White (00:11:35):

We need to book them for a live stream and we need some production help too. Yeah. Some deal-making help down there, Nate. So, yeah. And even two lessons from Earl is, is, uh, more, more than I got. So I’m sure I can learn a lot. Alright. Alright. Sorry guys. Let’s look, we, you guys are professionals at times we’re professionals. Um, so let’s talk a little bit about that after you guys got done deejaying and, and surfing, eventually you had to get a job. So, uh, so Tim, let’s start with you and tell us a little bit about your professional journey and how you came to be where you’re at and maybe, you know, kind of like a, a Eureka moment or a pivotal moment or particular, um, a particular mentor that meant something, you know, that meant something meaningful to you.

Tim Judge (00:12:30):

Yeah, yeah, absolutely. I appreciate, uh, appreciate the question, Greg. So I, um, I came down, I had no idea what, you know, I knew I was good at math and engineering sounded like something that was, uh, was good for, for, for people that were analytical. I started in computer engineering or electrical engineering and took a lot of CS classes and realized quite quickly that, that wasn’t wasn’t for me. I don’t, I didn’t have the attention span. I had roommates that can code for 24 hours a day and absolutely loved it. And I have nothing but respect for those individuals realized very, very quickly that wasn’t for me. So switch to kind of industrial and systems engineering side. And I had some really good professors that I think were, were definitely mentors, both as an undergrad. I’m an IEE as well as, uh, for my, for my MBA at Georgia tech as well.

Tim Judge (00:13:20):

Um, that kinda, you know, ch you know, shed light on, on statistics and innovative ways. Um, you know, I had doc dr. Jane Ammons, who is I had for three statistics classes, um, you know, as an undergraduate that was really, um, you know, really good and made. And she talks in supply chain too, and made it kind of fun and interesting why it’s important. So that was kind of always in the back of my mind. Um, and then some great professors, um, you know, in my, in my MBA as well, they kind of gave me that little bit more of that entrepreneurial spirit and what it’s like to start a company. And Greg, I know you can, you can attest to that, um, business plan competitions, and, you know, not only how to design the perfect product, but maybe just as importantly, how do you market that, that product or service, um, you know, to get, to get people excited and, um, and the likes.

Tim Judge (00:14:10):

So a lot of that was new to me at the time. So a lot of great mentors, um, there, um, and then when I graduated from tech as an undergrad, I started at, uh, a company which is a small kind of knit, um, group in bindings called geo comm TMS. And I worked with, uh, you know, gentlemen, Chris Russell, and Robert Khaleesi, and a lot of supply chain guys. And it was really neat cause you would have the CEO and director of marketing and VP of solutions and your VP of sales all within 10 feet of each other, you know, and I’m a 22 year old kid, you know, just starting his career and getting to, you know, mentored by, um, you know, people in supply chain and that have been there for 30 years. And not only that, but in different areas. Right. Um, and get a little bit of everything.

Tim Judge (00:15:00):

Um, so they ended up being sold to, uh, to red Prairie then became JDA. Now, blue honor. Uh, I ended up going, um, cause I was in involved in a lot of the presales and demoing activity ended up going to work at Manhattan associates, which is the largest end of my career was about seven years. So predominantly in their warehouse management, uh, product, you’ve probably heard of their Manhattan’s WMS. Um, so I got involved in that. My first project was for FEMA, um, right before hurricane Katrina. Um, yeah, so I could probably, uh, you know, by, uh, you know, talk your ear off about some of the, the, the stories from, from that project alone. But I really understood the importance of supply chain then, and you know, what, what happens if we don’t get, you know, products like water and, and, and meals to, to hurricane victims.

Tim Judge (00:15:52):

And even though it had absolutely nothing to do with our software, um, you know, working with, with teams and government to be able to track packages and, and stuff like that was, it was really cool. Um, so kind of stepped in into supply chain and then seven years later went and got my MBA. Um, I worked at, you know, supply chain consulting, um, company, um, for three years, um, Invista, um, kind of led the, uh, director in their supply chain solutions practice. So big implementations. Um, and also, you know, I love love Manhattan, but being, you know, working for a software vendors is different than, you know, kind of in the consultancy side of things and what you can do with customers. Um, just the nature of it was a good experience. Um, and that I’ve also done a couple, couple startups in between and, and things like cognitive computing and neural networking, um, that was kind of ahead of its time. Um, and what I learned from that is just how important timing is to your entrepreneurial suits, right. Even having a great idea that everybody needs, if it’s not quite at the right time, um, it’s, it’s still like an uphill uphill battle. Um, and then six years ago I started agile Lytics and, um, you know, we’re, we’re really, really, uh, kind of, uh, I think a unique culture, um, just had four new, uh, college hires start this morning, um, as they start yeah. As they started their career. Thanks. Uh, appreciate that.

Scott Luton (00:17:21):

Tough to find good talent these days and to find four and hire four, that’s a great win.

Tim Judge (00:17:27):

No, I appreciate it. It’s God. And, you know, and, and I think in this, in this current climate and an environment, um, you know, to be able to do that, um, you know, we feel very, very fortunate, right. Um, you know, as I kind of said, you know, maybe a little bit, uh, tested to on the last call is very fortunate. There are a lot of companies out there are struggling, as you mentioned, struggling to find talent, struggling to pivot, change their business practices with the, you know, with everything going on with COVID. Um, so definitely, definitely fortunate and kind of rolling with the punches a little bit.

Greg White (00:17:58):

That’s outstanding. I’m interested from all of that. Seems like you’ve had quite a few kind of pivotal moments, but I mean, can, does one in particular stand out as something that really changed your perspective or shifted your direction?

Tim Judge (00:18:19):

Yeah. You know, it’s interesting cause they don’t always line up with what you, what you think would be, um, I’ll tell you real quick. I was out, um, uh, I was doing and you guys, everyone on this call I think can attest is, are really, really difficult. Hey, I’ve been up a hunt, you know, I worked 120 hours this week. It’s 3:00 AM. I’m at a distribution center center. We can’t ship product. Right. It’s three days from Christmas. Everybody is absolutely exhausted and irritable and like, why did we get into technology? Why are we, why, why is this so complicated? And there was a warehouse manager that I was, I was working with, they were trying to roll out, um, you know, different reports so we can kind of see what’s going on and is there a huge backlog of, of work and, and fill rates down and, um, and everything.

Tim Judge (00:19:07):

And he’s like, we spent millions of dollars on these software solutions. Why can’t I manage my warehouse effectively? Why, why is this difficult? And I didn’t have a good answer for, I said, you’re right. It shouldn’t be that difficult. And, um, that was kind of the pivotal moment where, where I’m like, you know what, there’s so much opportunity in technology and just quality people out there that it doesn’t need to be that difficult. You know? And I didn’t have an answer at that time. I don’t know that I have a full answer now, but, um, but that was kind of the pivotal moment to say, yeah, absolutely. Like, you know, technologies is, is moving so fast and how do I connect that technology, um, or technologies and people to, to solve business problems so that we can manage our transportation and our warehousing and our ordering. And, um, and it doesn’t need to be that tough.

Greg White (00:20:06):

I might’ve been that guy accepted it. I like that. You mentioned the house manager, Hey kid. Um, maybe before your time. But, uh, a company that I worked for in Phoenix was one of the first to implement PKMS for Manhattan and frankly, a bit of a pivotal moment for me too, because it took so much consulting and it took so much fidgeting is what I called it at the time. And I just thought there has to be an easier way to do this. Um, and there is, and a lot of companies like you guys have gotten to that point and we talked to a lot of companies that have frankly changed the paradigm for how people integrate technology. So I think that’s a really valuable pivotal moment if that’s what you want to call it. Yeah. That’s the why isn’t it much easier. Yeah.

Tim Judge (00:21:03):

Right. Yeah. Absolutely. And I think in an exposed to Greg, you know, Greg, just the importance of data, right? So you can have the best technology in the world, but if you set it on the last bar, right. Garbage in, garbage out, if you have the, you know, the, you don’t have the right data and you don’t configure it. Right. Um, you could have a great system. Right. Um, and it’s, but it’s taken a look at, you know, the importance of the data and are we getting out of the system, what we, what we expect to get, to be able to make, make decisions. Right. Um, and what I found is a lot of the transactional systems are great at capturing information, write them, scan this, this palette. Don’t tell me to put it away. Um, but taking a step back, is that, what does that mean? How are we performing? How many staff should I bring in today? You know, how does, how do am I meeting our customer demands? It’s not,

Greg White (00:21:53):

Yeah. What do I use it? Right. Yeah. Yeah. That’s, that’s incredibly powerful. That’s where bridge solutions that take that data and turn it into something valuable, become so critical, especially in this day and age when you have to be so, Oh my gosh. I almost said agile, but I guess I should really. Yeah. I mean you do, right. I mean, you have to be resilient. You have to be agile. You have to be responsive. So absolutely well, that’s awesome. Thank you for sharing that. I mean that, you know, that’s just, it, it’s great to hear how people come up because it helps us understand the perspective that you have on the world and how you approach it. Right. As a founder. Yup. Alright, Nate, top that. Right.

Nate Endicott (00:22:38):

I mean, to me coming out of playing ball, I mean, I had to figure out, Hey, what am I going to do with my life? When I sat down for college, they asked, I want to be an architect. And I love drawing and you know, design and I sat down and, you know, the administrator ad the administration, people that are in the admissions office for the baseball team, they sat me down and said, Hey, what do you want to do? And I told them, and they said, well, where’s your portfolio. And I just laughed. I’m like, what portfolio? I mean about that. And the glove, what do you mean? And I have golf clubs in the back of my trunk. And so right on the spot. And I said, Hey, the, the tutor for the baseball team nudged me and he said, just say communications.

Nate Endicott (00:23:21):

So I said, okay, I’ll do communications. So that that’s really, I mean, you know, my bent just the way I’m, I’m a big believer in you. Can’t put in what God left out. And, um, you gotta stay focused on your gift sets and leverage your strengths. You still work on your weaknesses, but coming out of, you know, playing ball, I had to figure out I hadn’t graduated yet. So I’m like, man, I just want to go spend time with kids. And I was a youth pastor for a couple of years and like, Hey, I’m going to go figure this thing out. I still thought maybe I should go back and play ball. I started my own baseball, hitting and fielding kind of lessons and Academy. It was called in the beginning, the big innings where you started, but never ends. And, um, had like 75 kids out here in the Valley in Phoenix and quickly realized that, uh, you know, just like data centers in some ways going away because of the cloud, it was like, fields are going away quickly.

Nate Endicott (00:24:16):

I was forced to figure out, okay, I gotta do something different. I started my own marketing organization. It was called Endicott creatives, nothing creative about the name, but I had kind of a, a name out there already with some, some brands that I was helping and quickly realize that I could outsource some work and get a lot of help. And so I created a team in the Philippines and had a couple of project managers and started just doing biz dev work and creating, being an entrepreneurial learned a lot from my grandpa passed away. I don’t know, a couple months ago, but it was 99 and was really the guy that shaped me as far as business and entrepreneurialship and how to treat people and live, you know, never, never want a day to go by where, you know, someone on apology and just simple things in business and how to take care of customers.

Nate Endicott (00:25:04):

But that creative side of me on that marketing side, I kept running into technology companies and one was a global freight audit payment provider. And they approached me and said, Hey, come and help us. And, uh, I was buying the years in the industry. I was really young and I’m like, man, you know what, this’ll be great. They had a horrible SEO presence. They really didn’t have a website. They, you know, we had just won a huge deal with, uh, with, with HP. And they said, Hey, six, you got to outsource 60%. Um, and you have six months to do it. So we went and I had already had that globalization kind of mind frame and mindset. And so we quickly opened an office in the Philippines, open an office in Costa Rica, open an office in Prague. And then, um, you know, I think we, and then in the air Scotland, so we had the global presence, um, quickly realized that, uh, this, the supply chain world is, is big and freight audit and payment is a teeny, teeny, teeny tiny piece. And it’s the piece around the invoice. And it’s like, man, I can’t, you know, I’ve got scars too. I’m around just having discussions on how do you help your customers go solve problems that we need just to have invoice data. So I spent many years there helping them globalized and ended up taking over sales and marketing

Scott Luton (00:26:25):

Real quick. When you, as you were expanding globally, again, give us an idea in terms of the timeframe. Cause nowadays is probably a little bit easier to do that kind of stuff, but I get the impression, this was a few years back when it was more challenging.

Nate Endicott (00:26:38):

Yeah, I would say it was between Oh five and Oh eight Oh seven Oh five, two Oh seven. And, uh, it was easy to, it was hard to find good people. Um, obviously just with my background in ministry and the nonprofit world, I’m on keynote, it’s we’re human beings and we all have our flaws and human beings are, you know, messed up and we’re all wacky in our own ways. So let’s go find some good people in each area. And so we went out and tried to find a kind of a general manager, uh, you know, in a couple that had the same values that we shared from an executive team and tried to help instill our values in them. And then they, they kind of knew everybody. So we tried to navigate the political side in each of those regions, um, and then try to just find good talent and good people.

Nate Endicott (00:27:27):

What we realized is a lot of our customers were in those areas and to, in order to get that logistics, mind frame, um, and expertise, you kind of had to go and start hiring customers and people. And that’s kind of how we kind of built those reasons. But yeah, it wasn’t a time where you were doing a lot of Skype calls and, you know, bandwidth was bad and it was hard to communicate and people didn’t have fluid hours. It was really very hard, you know, stops and customer service. Wasn’t the best back then. But yeah, so like after globalists globalize and that company, you know, I, I moved on to another opportunity where, uh, my dad always kind of told me, he said, Nate, you know, go to the place, whatever you want to do in life and your next venture go to the place that’s doing it the best.

Nate Endicott (00:28:14):

And so I’ve kind of always put on that hat and, um, go learn from the best. So if I was gonna do podcasts, I’d probably come and sit in your backyards and hang out with your families. Wow. That is an unpaid endorsement things. I try to instill that in my kids and even in our culture at rate links, it’s like, Hey, look, you know, you guys have an awesome opportunity here. And we do feel, um, in, in privileged of what we do, but being able to do that back then when I did it, I chose to go to another freight auto-payment payment company that I thought was kind of on that forefront and spent a couple of years there. And I mean, I quickly realized that, you know, freight audit is dead. You know, it’s like, you know, what’s the, you know, what’s, what’s good about, you know, short pain and invoice and creating problems for the carrier and the customer.

Nate Endicott (00:28:59):

And it’s like, there’s no good in that. And how do you create an adversarial relationship? And it’s like, Hey, all this data’s out here. How do we build leverage that I then went and took a, another role, which was kind of like a part ownership role in a company that was based at a Europe, had about a year and a half stint with them. I was the only guy in the U S won some big deals for them and thought, man, let’s open an operation here and we can do it. And then it kinda hit me, woke up one day and I’m like, man, you know what? I need to stick to my core. I had just had our fourth and final kid and he was going through heart surgeries. We found out that when he was a little boy right in the Euro, 28 weeks old, he had a, what they called a aortic stenosis, but it was severe.

Nate Endicott (00:29:45):

And, um, he needed to have something and he was going to die. And so we, by the, uh, the grace of God and some data and some smart guys that are super smart, uh, in Boston, they were able to do surgery on my son, inside my wife’s belly, basically save his life. So going through that, wow. And trying to open up an operation in the U S I’m like, you know what, this, I need to, you know, hit the reset and I want one more reset. And so I remember waking up when I was in the, uh, Boston and I woke up and had a couple emails from some RFPs that we had participated in. And basically it was one of those emails. As I know, Tim, we’ve all gotten that says, Hey, thank you so much for participation, but we decided to go with another direction.

Nate Endicott (00:30:32):

And every time you get that, you have a choice to either not respond or pick up the phone and try to still engage with the relationship. And I’ve always thought, thought I’m going to engage. So I picked it up and they had gone with rate Linux and saw I’m like, man, I got to figure something out. So I sit in the hospital, I’d link, sent a LinkedIn message to Shannon. Vaillancourt our president. And I said, Hey, I don’t know if you checked your LinkedIn, but if you do, I’d love to have a discussion. I’m at a critical point in my career and I’m excited to go do something different. This is where I kind of feel like the freight audit world is at. I’m looking for a company that has a lot of data mindset, that’s data, first approach. And, um, I recently lost a few deals to you.

Nate Endicott (00:31:13):

Can we talk? And he says that I’m the only guy he’s ever responded to on LinkedIn, but he responded because I was in Phoenix and he wanted to open up office in Phoenix. And so we talked and so two days later we spent, I don’t know, a couple of hours on the phone talking about the industry, talking about scars and just a future mindset on, Hey, how can we go build something? If the industry is 10 years behind, what are we going to do? And so I think that was a moment in my career where I had to think about, do I want to just go be a part of something again? Or do we want to go be a part of something that’s, you know, really a part of something. And so I, I hit that pause button. He flew me out to Madison and met with, um, the other owner of the company, Frank and hit it off. And, um, I haven’t, haven’t looked back, but I think that was one moment in my career. Uh, and I’ve had many more, I can always hear those mentors in those people that I’ve placed myself around. Kind of asking me that question, Hey, are you with the right people? Um, you are who, you know, you become who you hang out with, you know, are you, you know, making strides to become better or are you just stagnant? And, um, that was, I think when I decided about six and a half years ago and I joined Raymond,

Scott Luton (00:32:25):

You know, Greg there’s so much to dive into. I thought we were, I thought we were doing something on the personal side of establishing the personal background with both Tim and Nate here. But the professional background is so key, a lot of contrast between Tim’s and Nate’s, but you know what, the beauty of that is that in supply chain, especially at supply chain 2020, we need a wide variety of skillsets. Right. There’s something for everybody in, in global supply chain. So I love, and Nate, I really appreciate, um, your approach and, and, and kind of your journey and how you, and really how you shared it. I think I had a pivotal moment. Yeah. And I mean, you can’t put in what God left out. I think that is, uh, an important recognition to understand what your gifts are that’s right, right. And to roll with that, whatever it is, like you said, never Trump stop trying to improve yourself.

Scott Luton (00:33:23):

But if you start with those core strengths and you went back to that at some point as well, right. That sense of focus is important. So what we want to do next, and by the way, Nate, really sorry to hear about your grandfather. Uh, I’m sure there’s, there’s a, there’s several numerous conversations. We could talk about some lessons learned there, but we’ll revisit that, but, uh, all the best to his family sounds like he lived a really full and rich life and his legacy is alive and well, so, um, all right. So what we wanna do next, uh, Tim and Nate is we want to, we want to dive into each of your organizations and what they do and your role, right. And then we’re gonna, uh, go into a really neat partnership between the organizations. But for starters, let’s set the table a little bit more here. So Tim starting with you, tell us about what agile attic stuff.

Tim Judge (00:34:17):

Yeah, sure. You know, quite simply I tell, um, my friends, family, uh, employees, where we, we like to think of ourselves as this is the supply chain data scientists. Well, what does, what does that mean? Right? Is, is really connecting the dots between data, um, and, and operations. Cause, you know, you see, everyone will tell you just all of the data issues. Um, you know, as data gets gets, we get more and more from a volume perspective and variety and in the big data challenges, it’s just going to intensify. Um, so being a company, a trusted advisor, uh, for our customers to be able to really, um, enable them to leverage that data, um, you know, for, for true insights and making decisions, um, and getting more uncomfortable with those latest technologies, um, you know, as things do, do accelerate, which we, which we know that they will.

Tim Judge (00:35:13):

Um, so bringing that demand expertise, both in supply chain data in it, um, kind of together, uh, I like to call it the supply chain unicorns, um, the it group, because it is kind of like the Jack of all trades. It’s hard to find those skillsets in one person. So we do a tremendous amount of cross training, um, and, and staying on top of those technologies. Um, and thankfully we do have great, great. And, um, in industry experts like yourselves on, on, on this call, um, that really helped facilitate that. Um, and then really, um, you know, implementing, you know, best in class analytics for our customers. Um, and then, you know, making sure that they can sell, they can sustain, um, those skills. So sometimes that’s helping them build those teams, doing some of the heavy lifting upfront, um, on a variety of technologies. Um, so that ultimately, um, you know, they’re not beholding to us. They can kind of run on their own and grow and then we can go and focus on more complex problems and keep, uh, keep all our young staff, uh, motivated and challenged and, and happy work yourself out of a general work SL right in the job, right?

Scott Luton (00:36:24):

The supply chain unicorns team, the herd keeps getting bigger and bigger. Y’all have grown quite a bit as evidence with the four hires you’ve made here lately. Um, as founder, president CEO, where do you spend your time?

Tim Judge (00:36:38):

I am the chief psychiatry now. Just kidding. I think it’s, you know, and Greg alluded to it on the last call. I mean, it’s, it’s, it’s exciting to me is you’re, you’re doing a little bit of, of everything. So it’s always at the beginning of the day. Okay, well, how do I put the first things first and then, and then go tackle that. Right. So, um, you know, and that changes, you know, from priorities on, on my time and even within, within the business, you know, kind of day to day. Um, so kind of taking a step back and really focusing, you know, on, on that. Um, if I err on one side it’s, it’s the people, um, just because I think I’m building the right team and if you treat your, your team right, um, and give them the tools that they need to do, um, you know, they’ll go find the customers, your customers will be, or will be happy.

Tim Judge (00:37:27):

Um, you know, you’re, you’re, you’re, you’re, you’re learning, you’re growing, they’re helping each other learn. They’re helping each other, you know, we’re allow you to kind of, to, to, to kind of step, step away and get out of their way. Um, and we’ve, we’ve done a really good job. I think of hiring really, really bright, hungry, you know, I would say humble, hungry, humble, and smart, right? The smarts, a little bit of a given Georgia tech in schools like Georgia tech, do a lot of the hard work for us by, by, you know, making sure, but it also means emotional intelligence and, um, you know, and, and those types of we focus on the soft skills, the even more so than, than the hard technology skills and then humble, super important. Cause if you get, you know, big, big egos and, and in that, that completely kills it.

Tim Judge (00:38:14):

You need to be open to new ideas and, and, and ideas, and then hungry, right? Making sure I I’d take a hungry really hungry person, um, with less degrees and less experienced any day of the week, right? What that, that fire, they have to be able to move fast. They have to move fast for our customers, um, and seek out, you know, value. And that requires kind of that, that hungry work ethic and passion. So, um, so yeah, most of my time is enabled to make them honestly, just making sure that they have what they need, um, and then connecting them to, you know, to the right certifications and right, um, learning and right organizations where they can continue to learn. So then when our customers come to us and they expect us to, you know, understandably understand both the market and the technologies and what they’re doing, um, that they can be confident that we’re making the right decisions on and suggestions on their behalf.

Nate Endicott (00:39:09):

Outstanding. And there’s so much more there, but Nate, let, let’s keep setting the table. Let’s talk about rate links. You know, some of our audience may remember some of the recent episodes that we, that we, uh, sat down with Shannon Vaillancourt and learn more about the model, but let’s refresh our memory. What does right. Links do and where do you spend your time? It’s it’s it’s I think hard sometimes when someone comes up and says, Hey, what do you guys do? Cause there’s a lot. And I think, uh, when you boil it down, we really help organizations ship, track and pay less for freight. And, um, we are a logistics technology and services company, and, you know, we have a TMS, um, we have freight audit and payment, and then we also one of the top providers in the track global track and trace world it’s I think, you know, it’s trying to help organizations, you know, gather all this data, you know, you’ve got to collect it and then it’s integrating all this data together, the shipping data tracking data and voice data, and then how do you help them, you know, go use it.

Nate Endicott (00:40:16):

Um, but there’s a lot of, uh, we’re data first company. So everything we do is really around data and helping our shippers, our customers leverage data to go impact, um, the bottom line and go impact SGNA, go impact EBITDA and it’s um, yeah, I think the three big areas that we typically help customers around is, you know, cash servicing cost. And I always like to sit down and have that conversation. Cause if, if you really ask them, you know, peel back the onion and it’s, you know, make it personal, they are best customers stolen that comes to us that has pain, not just looking for a product, um, cause if you don’t fix the right problem at the right spot, you’re going to get replaced. And so we, we have, I think we’ve lost one customer in the history. I think one of the things that’s good about what we’re able to do is help them drive the, you know, and understand that we can impact, you know, their bonus in some ways. And so a lot of our trans logistics, supply chain chiefs, you know, supply chain officers that have latched on to rate links, um, always are us. Thank you notes. And

Scott Luton (00:41:34):

Hey, appreciate it. Cause they really do. They take you and, you know, customers that like you, they take you wherever you go. And, uh, they, they don’t miss their bonus cause they’re leveraging data in the right way. That’s a powerful incentive for sure. Um, I love how some of the, the inner interlap between the two organizations and what you do is really that powerful spotlight to, to, um, provide visibility in many ways, which is, you know, it’s been the rage for years. It will be, uh, just a bigger emphasis based on the 2020 challenges moving forward. But, but, but also making sure it’s the right data, it’s accurate data. Um, you know, all the data sources are playing nice in the sandbox. So many critical, uh, elements there that allow organizations to move faster and, and Nate, as you put it ship track and pay less for freight, I love simplicity is such an underrated quality in 2020.

Scott Luton (00:42:32):

All right. So Nate, uh, one final question about you and right links before we talk into talking about it’s pretty exciting partnership is where do you spend your time? I mean, I head up sales, uh, and alliances and, uh, so I get to spend most of my time on that side, also the marketing side, but, um, helping customers in our client engagement teams, you know, get the most value out of, you know, our solution again, in the KPIs and metrics that we provide to our customers are helping them, you know, impact business in such a way that it, it means something to them personally, too. So it’s, um, you know, from the front of the sale all the way through and, um, on the Alliance side, just helping our partners, which were obviously excited about the analytics partnership, but helping our partners gain, uh, the most value out of our solution as well.

Scott Luton (00:43:23):

And, uh, sites the most, my time on the sales side. And then just as important as the partnership side as a, that’s a big piece of our revenue and where we’re going in the future. Love it. Alright. So let’s talk about rate links and agile Lytics. Greg, there’s some big news here, right? Yeah. I’m dying to know. I mean, what, what kind of leverage these two companies together creates, right. Like wonder twin powers, activate thinking that exact thing. All right. So Tim, let’s go back to you. So tee things up. How are we going to be working together here?

Tim Judge (00:43:57):

Yeah, I think, you know, from an analytics perspective and just per, you know, quick context, when we, you know, got, got our start, it was very much visibility. You know, how do we use better visualization and dashboards and real time alerts to manage our RDCs or our transportation network, um, you know, combined with some of the things we’re doing and, you know, planning and design. And you know, now I think that the, there there’s an opportunity because, you know, there’s blurring of, of responsibilities of functions within the supply chain. Um, and, and that’s breaking down barriers and walls, uh, for those teams to work together. There’s, I think there’s, um, blurring of responsibilities across it and operations and that combined with everything we talked about and data is now is a really good time to really focus in on how do we truly provide better end to end visibility, um, with the technology, the availability of the data, um, and what really the one area it was, Hey, let’s, let’s look for a partnership that already gets real time.

Tim Judge (00:45:03):

Updates has relationships with carriers, um, to, to, to get the speed of implementation and speed to value that our customers are really, uh, really looking for. Right. Um, so how do we sidestep some of the bureaucracy, some of the slow down some of the, getting access to the data and tap into, um, with the company, um, to provide it, their technology, their relationships, their data combined with our solutions expertise and getting insights from that data, combining it with inventory and an order demand and all the other types of data elements that we, um, that we pull and aggregate and cleanse and harmonize for our customers. Um, it’s like a match made in heaven. Cause now we can go to a customer and say, Hey, well, what is a control tower? Right? It’s the ability to, you know, to sense to get the right data, to, you know, to get into one place, to enable advanced mathematics and things like prediction and you know, what to do next.

Tim Judge (00:46:02):

Um, but if you talk to any of those customers, their challenges always is always data. The second thing is, um, is that right links, you know, in talking with different companies that I’ve had challenges in the transportation visibility space, it usually comes down to one of two things that I see, and I love you guys’ opinion. One is, uh, is the carrier onboarding process, right? So having done that with carriers and, and having those relationships in place, um, the second thing is data quality is, Hey, we implemented this and, and we’re not trusting the, the insights and the ability and taco at Shannon and innate. And knowing that data quality is number one on their list and they get it. And that’s where their focus is. Um, you know, made us feel comfortable that, Hey, this is a good partnership with our combined, you know, focused and obsession. I’ll even go as far as to say obsession with, um, ensuring data is, is clean and relevant and timely. So, um, to enable all the other things customers want to do, because without that, your, your hose before you get started.

Greg White (00:47:05):

Yeah. And that is critical, right? I mean, right now, one of the biggest issues in the industry for accomplishing what your clients, your joined clients are, are trying to do is the availability of data or the timeliness of that data. All right. So Tim did a very nice job setting the table there, Nate, about the partnership, but what, what would you from rate Link’s perspective

Speaker 6 (00:47:30):

And why did you do business with this guy? I can’t have seen him

Nate Endicott (00:47:37):

The gym and all the Marriotts and

Speaker 6 (00:47:40):

Healthy breakfast is key. Definitely understand data quality.

Nate Endicott (00:47:44):

You mean the need for speed? So, no, I think, um, you know, one thing that, you know, partnership a partnership just to have a partnership is always to have a partnership. That’s a waste of time. And, um, Shannon and I have always, you know, from a vision strategic standpoint, we always want to partner with guys that it’s a lasting partnership and it’s truly solving a spot in the market, uh, that is helping customers. And I think one of the things that it’s just known out there, um, and it’s one of the reasons why I went to Ray links. It’s one of the reasons why we’ve partnered, um, is I think what a coach has done, but also just business as business. I mean, people go and source and the cure, you know, at TMS, then they procure a free audit payment provider and then they procure or sorts of tracking provider and there’s three different silos, none of which really actually go and fix the true, true, true root cause issue of data, right?

Nate Endicott (00:48:38):

And then you have this whole left side, you know, the order demand and inventory and all this other data, and it’s all out there and it’s, uh, people throw people at problems and, um, when there’s a computer and so it’s like weak, if you can eliminate exceptions and you can drive people to focus. I just think companies have realized that, you know, having data silos has crippled their decision making. And I think that’s, uh, you know, why I’m really excited about this partnership. And I know that we’ve talked about it on the last call, but you know, what the data quality brings. And it’s really the uniqueness of rate links I believe is, you know, being able to deliver accurate, complete, and timely data. And with that in, in Tim’s team and what they’re doing, bringing all this together, uh, you know, you don’t have to go buy a, you know, a two to $5 million, you know, control tower hub.

Nate Endicott (00:49:37):

That’s got all these different apps in it. And the days for, you know, a time to value a quick ROI are now and going and hitting your initiatives is now. And how do you do that now? And that’s why we’re excited about partnering, uh, bringing them into our, our customers, us going to their customers, and then together what we’re going to be able to do. Cause this whole control, you know, big data was a big word back then. And it’s like people going about like, you know, lowercase data, little thing, tiny data. So it’s, I don’t know. We, you know, quickly help organizations, um, go out and impact their bottom line and give them in visibility, um, to be able to go make decisions and then be able to, I think, measure and

Scott Luton (00:50:28):

What they’re doing so that they’re not having to, you know, go out and spend months and months to develop, you know, some modeling exercise or it’s, how do you bring that time to value shorten? Cause it’s, you got to quickly re you know, hit, repeat, and you want to make sure that, you know, the unintended consequences before you go make any business decision that’s going to impact potentially your job. Now you are preaching to the choir, especially the one in Greg white. He, Greg, I know one of the things you love talking about is how the days have largely gone for the 24 month implementations of technology. So, so based on what you heard, Tim and Nate share Greg about this partnership and about what it will add to the market and their, and their clients, what stands out the well? So I have, I have my own idea, but I would love to pose this question to you all first.

Scott Luton (00:51:26):

So put on your Socrates hats and think philosophically, because as I was having this discussion, or as you were each sharing your part, I was thinking, what would my reaction be? What would I hope to accomplish with this joined effort of the two of you? So I’d love to pose that question to you. What do you hope is happening back at your customers headquarters or offices based on what YouTube put together here. I mean, I know you expect them to be, um, curse, like cursing, joyfully, but, but what, what, what results and what I’m feeling, what a sense of relief, what pains relieved? Do you hope that they’re getting out of this?

Tim Judge (00:52:12):

Yeah, sure, absolutely. So I would say, you know, my, our, our customers, uh, at least the direct relationships that we have probably here, you’re probably sick of hearing me tell them that there’s, you know, there’s, there’s an easier way and getting them to that, um, you know, to that next step. Um, I think that, that they, they would, they would say, you know, there’s still a lot of work to be done because, you know, there’s still a lot of companies out there that really have very separate transportation groups, very separate inventory groups, very, you know, um, separate sales organizations and marketing, some of what are coming together. Um, and there’s been huge strides right. To, to bring that together. Um, one of the things that I think is, is, is really where it’s going to become very, um, known, obviously coven helped a lot with that.

Tim Judge (00:53:02):

Understandably, because a lot goes into, you know, trying to figure out what’s the best path to take after something like COVID changes our demand completely, right. And how we service that, that demand differently. Um, the second thing is I would look to traditional processes like SNOP L E S S IOP, um, uh, total cost to serve any, any problems you’re trying to solve that require, you know, if you think about freight and, um, inventory and marketing and merchandising, uh, working together and need their data and that that’s expanding more and more of those use cases, um, are gonna be like, Oh, shoot, this is, this is, this, this is, could be a really cool partnership because we’re bringing together best in class trans visibility with inventory. And, and how do you make decisions without that? How do you sit in an SNOP meeting and not take vendor leads time into consideration and understand transportation, LC?

Tim Judge (00:54:03):

You’re just, you’re just kind of guessing, right? So bringing that all together, um, is gonna increase the accuracy of the data. And it’s very difficult to do with one platform. Um, because there’s, it’s a frag. Most of those markets are extremely fragmented, you know, and Greg, we talked about that is there’s, don’t get me wrong. There’s best in class solutions in each of those areas, you know, but who’s helping to bring that together to make those holistic decisions, uh, you know, across the supply chain. It’s not going to be one specific mender. That’s focused on an area, right?

Nate Endicott (00:54:39):

You can’t be the merchandising guy pointing the finger at the logistics guy. Who’s pointing the finger at the inventory guy. You’ve got to break down those silos, not just do that, but also create more than just communication, but collaboration and back and forth information that allows each to improve the other’s practice. Nate, what’s your take? What are your customers, what are they going to be singing the praises of when it comes to this new partnership? I mean, I get excited for our customers around just the forecasting side. I mean, I think, you know, we, again, we typically are bringing in that transfer rate data, that order shipment tracking and invoice. And, uh, everybody always asked us, you know, like, Hey, can you bring in the inventory side? You know, can we, how do you help us on the, you know, demand planning or, you know, order demand.

Nate Endicott (00:55:28):

And it’s like, you know, this now enables us to be able to extend ourselves to, you know, be able to collaborate them and with them and solve a problem. And it’s, we always are asking them, you know, Hey, why do you want to do this? What problems that solve? And they need to tell us it needs to be their idea. And then we’re going to come around and put our capes on it and help them. Um, I think to the, you know, the rest of the industry, you know, if you think about it, you know, at T everyone’s got a TMS, you know, they do, they have one, they’re doing it some way, shape or form. So they’re going and try and sell a big global TMS project. You know, those days in some ways are gone too. And it’s like, Hey, why do you go?

Nate Endicott (00:56:05):

You don’t need to go and invest in a buffet when all you want is salad, no dress. And no one of the things that we mailed printing machine, I got them coming, man. But at TMS data, it’s 25 to 50% of your spend. That’s based off of that. How do you measure and monitor, you know, your decisions, you know, or your models when it’s based off of that. And so it’s like, I’m excited to bring all that data together. Uh, you know, all this data Lake stuff. I mean, we were at the Lake, you know, two weekends ago and my cousin in law said, Hey, so what do you guys do? And, um, it was in a Lake called the Watson Lake and Northern Arizona. And you can’t swim in it because it’s got too much mercury. And I’m like, man, how do I explain this to him?

Nate Endicott (00:56:50):

He’s a firefighter in Louisiana. So I’m like, we’re kayaking through it. And I’m going, you know what, see all this crap, every time we’re canoeing and kayaking and we take a stroke and there’s crap on the end. You can’t, you don’t, can’t see where you’re going. And we basically just clean all that up, make it swimmable where you know, where you’re going, you know, or, you know, you can go to, you can jump in and see what’s going on and quickly identify, you know, if there’s a shark around or, you know, if someone says, Hey, what’s around the corner, you can dive in and look at it. And then suddenly it’s, I’m like, that’s kind of what we do. We just clear all this up and make it usable lakes so that you can leverage it. And I think, you know, the industry has been waiting for a time to value of 90 days or less.

Nate Endicott (00:57:34):

And the days of going and having to ask for capital of millions of dollars of projects to go deliver, no ROI is done. They’re looking for trusted partners. And that’s what I get excited about is that Tim’s got it. And he’s very, you know, he’s got a credible presence in this industry. People respect them. And in the same way, we have a lot of, you know, 380 plus customers that, you know, are looking for a way to impact more. And so I just, we get excited about what’s to come. You know, we have a webinar coming up October 6th to that. That’s exciting. Talk about that for a second. Y’all y’all both mentioned control towers earlier in the conversation, and I gotta tell you building a control tower in 30 days or less is impressive. So Tim and Nate, let’s talk about what folks are going to learn on that webinar. So Tim, you want to start.

Tim Judge (00:58:31):

Yeah, sure, absolutely. And Nate, you can please please feel free to add. So what I’d like to accomplish or what webinars people to, you know, to understand is, you know, if you talk to any customer, um, you know, they have unique requirements and they’ll tell you again, and again, we’re, we’re unique in her requirements. And I think there’s, there’s some underlying truth to that, right? The way that they do, um, in build and, you know, unfortunately I think the market has kind of tried to put all of customers into a box, right? So we think about the large GRPs and, you know, here’s, here’s how we’re going to do it. And you’re going to conform. If you want to change, it’s going to be a customization. That’s going to take X amount of time. So everything that we do, how do we shrink as Nate said, shrink down that timeframe.

Tim Judge (00:59:15):

Well, it starts with, okay, what KPIs are we defining? So we’re going to select, you know, you know, 10, you know, call it five to 10 of their CA uh, key KPIs, understand upfront before we even get in the door, how they, how they’re calculated, how they, how they measure those, what systems we, you know, we go on go after, um, and then come up with a very succinct strategy to move that on to, you know, a consolidated front and layer in all of the freight data that Nate’s team already gets from, from those carriers. Right. Um, that they can, um, get direct from, from, you know, from, from the source with, of course the customer’s permission and really just start going and be clear that, Hey guys, at the end of 30 days, or an extended 90 days, you’re going to get more than just a PowerPoint presentation from us, uh, that tells you what you should do.

Tim Judge (01:00:08):

You’re going to have a living, breathing, um, solution, um, that you can get started with, right? And it’s, it’s bite small, too fast. What can we get, are we gonna get every single KPI that we, you know, that we can possibly do? And every, every source in 30? No, of course not. Cause it, cause if you’re a company you’re always going to be growing and changing, but what you want is to give them enough value, to be able to start making decisions, you know, across, um, you know, across their disparate data. So they can kind of see, you know, how, how we can get value that quickly, which I think will be, will be industry. Um,

Nate Endicott (01:00:45):

You know what I mean, what I would add to that is just around, you know, the three buckets of cost service servicing cash. And it’s like, Hey, where are your focused? And everyone’s trying to build these data lakes. They’ve been doing it for months and months and months and years. And they’ve invested so much time and energy and money. And it’s like, Hey, look, you’re a retailer stick to making clothes. You know, you’re a manufacturer, a pool supplies, man, just stick the pumps, you know, like don’t, and it’s like, Hey, we’ve outsourced this. And what they realize is you absolutely can go do this on your own. It’s very expensive. And now with cloud services, you know, it’s, it makes it a little cheaper, but it’s the maintenance of it all. It’s like things change, you know, a rate change, you know, and it’s like, Hey, where are you going to update that?

Nate Endicott (01:01:26):

And it’s gotta be up there and all these places and all that impacts this. So for us, you know, the way that we go and integrate the carriers, um, I mean, I think, you know, this morning we had a just, I’m thinking of a customer in my head, just that kind of goes to potential this partnership. But you know, they’ve been struggling with realtime track and trace and connecting to carriers and data quality issues and invoice side. And what took nine months on to go in and try to figure out and spend a lot of money on, you know, it’s taken us four business days to go connect to these carriers and we’ve already showed them, Hey, this is how we can go fix these data quality issues. And so it let’s face it an integrated data quality issues, as you know, Tim’s talked about, and what we’ve talked about is we’re going to go and integrate this data.

Nate Endicott (01:02:09):

We’re going to help, you know, be able to point some dirt, you know, things out, um, turn on some KPIs and kind of point them in the right direction. But, uh, we can absolutely light these things, uh, very quickly. And, um, they can keep focusing on strategy and how they can impact the business versus getting so close to doing it. And then when they go do it, the data’s out of date and then they got to go read, you know, do it all over again. And they still are, you know, have that, you know, garbage in, garbage out mentality,

Greg White (01:02:38):

The experts be the experts. Right. And then you can move a lot faster. Greg. I know you’ve got a comment here. So many, um, one Tim, congratulations, you added from last week. I know we’re crediting you for the last week, but you added your t-shirt is bite small chews chew fast. Yes. Uh, I wanted to stop you when you said so then, but you were grooving. So I didn’t want to mess that up, but I want to repeat, you will have more than a PowerPoint in 30 days, I will have a resolution. And I think that is important that that needs to be said frequently and loudly and repeatedly, because that is the difference in what, in what this partnership and cloud solutions and, um, modern technology can and does deliver versus the old way more than a PowerPoint in 30 days. I think to that point, Greg and I wish I had thought of that one.

Nate Endicott (01:03:37):

It’s one of the things that’s frustrating, you know, from our side, you know, we’re not, you know, we’ve got a name rate and links we’ve been around since Oh two, never needed VC money and it’s like tennis, you know, it’s like, Hey, we’re, you know, one of my favorite movies of all time is Hoosiers, you know? And it’s, I love those, you know, it’s like, Hey, you don’t count on them, but man, they are going to rise to the occasion and they’re going to deliver. And it’s like these, um, Cinderella stories. And I, I think the, you know, the whole thing like with us, you know, a lot of guys probably think, you know, I can’t get fired if I go choose them, they it’s the gap, but you can hit your bonus, you know, and measure and monitor if you, you know, twos for this analytics thing.

Nate Endicott (01:04:16):

And I think that people will realize what’s taken them years. It can be sped up and now they can go focus on it. But, uh, you know, the other teacher thing, which, you know, that drowning in data and starving for information is one. And then the other one is, you know, with data quality, you can not digitize. You can digitize the decision making. And I think there’s just so much good stuff that comes from the potential partnership, you know, the partnership itself and the potential opportunities that customers have to actually do something instead of just resting investing. Cause those days I think are, are long gone.

Greg White (01:04:53):

Well, especially now those kinds of things have been exposed. Look, Amy, lose your job by picking, you know, big player X, but you could lose your company and it’s happened

Nate Endicott (01:05:04):

And plenty. Yeah, absolutely.

Greg White (01:05:06):

So October 6th for the webinar, what make sure that we’re real clear on that we’re going to include the direct registration link in the show notes of the episode, come learn from the folks are doing it,

Scott Luton (01:05:18):

Uh, has set up a control tower in less than 30 days and get more than the PowerPoint as that’s correct. Said love that. And Greg, well, let’s make sure our audience knows how to connect with Tim and Nate and their respective organizations. Yes. Tim guys tell us how folks can connect with you.

Tim Judge (01:05:37):

And it’s a great question. And you know, and I know it’s normal to send to the website and my goal over the next, you know, several months too, is to make our website much more of an interactive. Um, and I love what you guys are doing. Um, you know, with supply chain now and, and going for getting material and video and an easily searchable, I’d like to kind of give that a similar type experience to, to our customer base and make it a place where they can go and, and, and pose questions about control towers and digital twin, right? There’s so much noise and confusion, so long answer, but, but our website will be good and you have my commitment. It’ll be, it’ll be more interactive. Um, as we move forward, we just launched a, a forum for that. And then the other thing is I think the whole demo market, and, you know, as you mentioned, Greg PowerPoints are great, but I don’t think people have the attention span to look through a 90 and 90 slide deck anymore. Right. So how do we put examples right on our website? So you can go and click on the deck on dashboards, get a look and feel of how everything’s working and how it worked for your business, I think is going to be a, you know, kind of a, a good thing. So website and LinkedIn, you know, adage Alytics, um, you know, and all social media, but LinkedIn is probably where we’re most active you on LinkedIn as well, Tim. Yep. Oh, and me personal. Yeah. Sorry, Tim, Tim, this question, the world, isn’t it,

Scott Luton (01:07:02):

Tim. I love how you talked about, you know, really engaging folks that reach out. And, and it sounds like you’re a willing to compare notes and have those whiteboard discussions and just talk practitioner practitioner, which is so valuable. It always has been, but, but these days, especially when it is, everyone’s kind of, there’s less access folks, you know, there’s not the events, you know, you can’t, there’s less avenues for that. So I love that approach there. Alright, Nate, let’s make sure folks can connect with you and with rate links.

Nate Endicott (01:07:31):

Absolutely. You can find me on LinkedIn connect, love to connect. Uh, we’re always one or two connections away. I think from anybody in this industry, it’s a small industry, but a big world. Um, and for railings as well, we have a LinkedIn come follow us, um, and get the, uh, what could just kind of are taking our blogs and our blogs and everything that we’re putting out there. And then our website, and, uh, there’s a lot of right railings to the next. And there’s a lot of opportunities to just do connect with us, talk to pro uh, do some free analysis, but, uh, absolutely we are there and looking for to connect. Wonderful,

Scott Luton (01:08:16):

Wonderful. Greg, I’ll tell you this conversation here, uh, you could power a city block with the amount of passion, uh, from these two gentlemen in this episode, right?

Greg White (01:08:27):

Yeah. I think what’s really powerful about this is the transformation there. I said it. Okay, bingo. Um, it is, it is the power of transformation here. It’s the power of the wealth of data and, and a mechanism to, uh, build it. And we’re not talking about rookies here either, right? This is a new age solution by, by two professionals who are two groups of professionals. Who’ve been in the industry for a while. They get it. And they also get the new age of data and solutions. And that’s a rare, rare combination. You have so many companies that have the kind of level of experience that all of us here have, that are stuck in the past. And these groups see the future. They’re building the future, they’re doing it right now. And that is incredibly powerful stuff. So, um, you know, write links right. Only took them 18 years to become an overnight success. Right. That’s not uncommon in fact, so, uh, it’s funny because Nate, I, I heard that several times, um, around, I don’t know, 2014, 2017, man, you guys are an overnight success. I’m like, yep. Just nine years to overnight success, right? Yup. It’s funny how long it takes to build that. And by the way, if you ever doubt that, look at how long some companies were around. We learned about them, Uber and others, so great work, good sustained, um, solutions, experienced professionals with, uh, a future vision. It’s brilliant.

Scott Luton (01:10:08):

Love it. Alright. So let want to thank Tim and Nate, Tim judge present CEO of agile Lytics and Nate indicat, senior vice president of global sales and alliances at right lengths. Another great discussion as much fun as we have with livestream. Really enjoyed this deeper dive here, Tim and Nate. Thanks so much for your time here today,

Greg White (01:10:29):

Scott. Thanks, Greg. Yeah. Thanks guys. Thanks guys.

Scott Luton (01:10:32):

All right. So Hey to our audience, hopefully enjoyed this conversation with these gentlemen. As much as we have, don’t forget the October 6th webinar. I will include that link, make it easy, Greg. Uh, you get the final word before we sign off here. Well,

Greg White (01:10:47):

First of all, Tim Tim’s office is near one of my favorite barbecue restaurants on the planet. And Nate is from, is in my wife’s hometown. So I’m going to go visit these guys at some point. Look, this is, as I said, this is a really important thing we’re breaking through in an industry that desperately needs it. We’re breaking down silos. Nate said it well early on, right? Stay in lane, know what your

Scott Luton (01:11:14):

Gifts are. And that is true. And, and I’m sure that they are seeing like so many of us across the industry are seeing that retailers and other shippers, they are staying in their lane. They know what they’re good at. They’re good at merchandising and sales and marketing and assessing the consumer. And they’re letting other organizations handle those aspects of the business that really need deep, deep expertise. And they’re doing it with solutions that are much, much easier and quicker and more reliable to implement and grow on. Well, put, as always said, Hey, freight audit is dead. And if you have any questions around that, reach out to Tim and Nate and they’ll explain exactly why and why it should be. This episode needs its own merge, right? Hey to our audience. Thanks so much for tuning in gosh, so much, so many t-shirt isms, but more importantly, so much thought. And been there, done that right here as Greg says, the future is now. And so hopefully you enjoy the conversations as much as we have on behalf of our entire team here at supply chain. Now, including Greg white, this is Scott Luton. Thanks so much for tuning in, find us and subscribe wherever you get your podcasts from. Hey, do good give forward and be the change that’s needed. And on that note,

Intro (01:12:29):

I’ll spot you now.

Would you rather watch the show in action?

Watch as Scott and Greg welcome Tim Judge & Nate Endicott to Supply Chain Now through our YouTube channel.

Featured Guests

Tim Judge is the President & Chief Executive Officer of Agillitics, the Supply Chain Analytics firm helping companies build repeatable supply chain data foundations and internal capabilities leveraging best in class Business Intelligence, Analytics, Supply Chain Design & Optimization solutions.   This enables their many happy customers across retail, consumer goods, and logistics to drive better business outcomes through improved visibility, prediction, and actionable decision support. Prior to starting Agillitics, Tim worked in a number of Director and Practice Lead roles for supply chain leaders such as Manhattan Associates, Enterra Solutions, and enVista where he led supply chain transformation implementations across multiple customer verticals and service offerings including:  Warehousing & DC Design, Labor Management, Transportation, Order Fulfillment and Business Intelligence and Analytics. Tim has an MBA and BS in Industrial & System Engineering from Georgia Institute of Technology and is a certified: Supply Chain Professional (CSCP), PMP, Lean Six Sigma Master Black Belt.

Nate Endicott With a passion to help companies harness the opportunity of big data to substantially improve their supply chain and logistics visibility and performance, Nate Endicott joined RateLinx in 2014 as Senior Vice President, Global Sales and Alliances. Endicott is an expert at accurately diagnosing underlying problems and recommending custom RateLinx software and data service solutions. Endicott’s keen understanding of the RateLinx proprietary predictive modeling engine allows him to help businesses of all sizes to optimize their freight operations.  Connect with Nate on LinkedIn.


Greg White

Principal & Host

Scott W. Luton

Founder, CEO, & Host

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Sofia Rivas Herrera


Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey University, class 2019. Upon graduation she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management (GCLOG) and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Former Data Analyst within the airport industry in Latin America at Pacific Airport Group, performing benchmarking reports and predictive analysis of future market behavior.

Currently working as Sr. Staffing Analyst within the S&OP team in Mexico at the biggest ecommerce company in Latin America: Mercado Libre. Responsible for workforce forecasting and planning through the analysis of demand, productivity, capacity, cost & time constraints. Sofia self identifies as Supply Chain Ambassador, sharing her passion for the field in her daily life. She has been recognized as upcoming thought leader in the field and invited to participate in several podcasts (Freight Path Podcast, Supply Chain Revolution Podcast, Let’s Talk Supply Chain, Industrificados) to discuss topics such as digital transformation, automation and future skillsets for supply chain professionals.

She is a frequent featured guest at Supply Chain Now and appointed co-host for their new series Supply Chain Now en Español. Global Ambassador for ISCEAs Sustainable Supply Chain Professional Certification (CSSCP) and keynote speaker at World Supply Chain Forum 2021 by ISCEA Indonesia.

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Karin Bursa


Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 

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Vin Vashishta


Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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