Digital Transformers
Episode 28

People are your weakest link. It's important that everybody carries that vigilance.

-Clara Hustad

Episode Summary

The pandemic brought telemedicine center stage, and with it, a whole new set of privacy and security concerns for healthcare and network providers. Luckily, Kevin L. Jackson is on the case. In this episode, he chats with AT&T Business Assistant Vice President of Channel Marketing Industry Solutions Clara Hustad to discuss how cybersecurity concerns are changing in the healthcare space, what medical providers should expect of their network providers and how the two can work together in a shared responsibility model to reap the speed and low latency benefits of #5G while keeping both network and end points protected from growing ransomware attacks. And don’t miss their recap of the latest AT&T Cybersecurity Insights Report on Healthcare for key findings and takeaways.

Episode Transcript

Intro/Outro (00:01):

Welcome to Digital Transformers, the show that connects you with what you need to build, manage, and operate your digital supply chain. Join your host in a timely discussion on new and future business models with industry leading executives. The show will reveal global customer expectations, real world deployment challenges, and the value of advanced business technologies like artificial intelligence, blockchain, and robotic process engineering. And now, we bring you Digital Transformers.

Kevin L. Jackson (00:41):

Well, hello, everyone. This is Kevin L. Jackson, and welcome to Digital Transformers on Supply Chain Now. So, I really care about my audience, so how is your health today, your healthcare? Right? After two years of checking the TV or the internet for the latest COVID news, that may seem pretty basic, but what if I asked you about your last telemedicine visit? Were your personal discussions recorded? Did your medical data get intercepted and collected for a ransomware attack? Do you feel protected or pretty vulnerable right now? Well, those are the questions being addressed today as we discuss the state of healthcare cyber security with Clara Hustad, Assistant Vice President Channel Marketing Industry Solutions at AT&T Business. Welcome to the show, Clara.

Clara Hustad (01:45):

Thanks for having me, Kevin. It’s great to see you, even though we’re virtual.

Kevin L. Jackson (01:49):

Yeah. I tell you that in-real-life stuff really doesn’t happen much anymore, does it?

Clara Hustad (01:55):

No.

Kevin L. Jackson (01:56):

Maybe we’re getting back to normal.

Clara Hustad (01:58):

I think so. I hope so.

Kevin L. Jackson (02:00):

So, can you share a bit of your background with this? Last time we talked, we were talking about, I guess, mech and how the manufacturing community was transitioning and leveraging 5G.

Clara Hustad (02:14):

Yes. Well, now, I have healthcare, too. But a little bit about me, I’m from McAllen, Texas, so a born and raised Texan. I feel like every Texan will tell you that. We love talking about we’re from Texas.

Kevin L. Jackson (02:29):

Yes. Yeah.

Clara Hustad (02:30):

I did live in Idaho for a year, so I guess maybe I got some points taken away there, but-

Kevin L. Jackson (02:35):

That’s a big difference.

Clara Hustad (02:36):

Yes. My dad is a farmer, so that was a big change for our family. I was only there for a year, and then I came back to school to go to UT San Antonio. And once I graduated, my degree is actually in psychology, which I think has helped me more in business than anything else, but-

Kevin L. Jackson (02:53):

We’re all your customers and clients, right?

Clara Hustad (02:55):

Exactly. It’s like this is where they’re coming from, I can reach them. I decided at the last minute that the degree in business was a little bit more beneficial, and I started with AT&T almost right after I graduated in their leadership development program. So, that was a big career switch in my mind from where I thought I was going. But it was so fun, it seemed so attractive to get to jump around at different groups. And as somebody like me who just wants to learn a bunch of stuff, it seemed like, oh, pick up three different jobs in three different years, that seems like fun, sign me up, so it was neat.

Kevin L. Jackson (03:32):

Well, tell me one thing about that, so you were part of the executive career development process, but a lot of people don’t realize, you hear AT&T. it’s like this big conglomerate that’s buying up everybody, but there’s a big difference between AT&T consumer and AT&T business. Have you always been on the business side?

Clara Hustad (03:57):

For most of my career, yes. I started in our call centers, which is a very unique experience. I had no business managing people older than my parents, so I called those my character-building years. And then, I moved into our network department, which services everyone, but my specific customers were installation of high-cap circuits, so that was really cool. And then, I went into general marketing, and from there, I just sort of moved into business, which I’ve started in small business, and then slowly progressed my way up, which is kind of how it works around here. I’ve been in our supply chain group. I was in executive operations and kind of ping-ponged around, but business marketing was really where my passion is, mostly because my parents are in business for themselves, so there is a passion there to make sure that our customers are as successful as possible.

Clara Hustad (04:50):

And if they’re successful, we’re successful, because they grow, the more things they need, the more we can kind of power that for them. So, it is definitely very different than consumer, which is a lot more transactional, which is great, but people are buying and selling in stores, and kind of running in and out with things they need, we’re building networks that are custom to individual’s needs at their facilities, and that’s something that’s incredibly unique about business from an AT&T perspective. We really take into consideration the goals and aspects of where people are trying to go and build out that network to make sure it’s possible for them from a technology perspective.

Kevin L. Jackson (05:29):

Well, you clearly have learned a lot about how technology supports business and new business models. And now that you are in healthcare, I’m curious to understand like how—since things have changed so much over the past couple of years, I mean, in healthcare, specifically, there’s been such a rapid, and I would guess, forced shift to telemedicine. How has that affected the overall healthcare industry?

Clara Hustad (06:02):

I think we hear a lot about what’s happened from an urgent patient perspective, but the pandemic really impacted care for noncritical patients in a very unprecedented way. I think we had kind of dipped our toe into telemedicine, but when you’re no longer able to go into a hospital for care, because it’s overwhelmed with other patients, and to be honest, that’s how most people go into any sort of care. The majority of individuals don’t have a primary care physician. They just go straight to a hospital or find a specialist themselves, so the ability to have care anywhere to meet those needs is something that I think is really here to stay. It helped providers reach a larger number of patients and quickly. So, you don’t have people coming in and out, having to check in and out. They can check in online.

Clara Hustad (06:55):

One of the customers that we have, one of the providers, they were telling us that patients didn’t have to wait days or weeks for appointments. They had fewer missed appointments, because people were at their home and could get a checkup. And as long as they had a really good camera and internet connection, they had a very intimate conversation in a private setting. And customers are—I shouldn’t say customers. Patients were a lot more open to talking about things, because they felt comfortable on their settings at home, which is something that was new for doctors to hear and experience. And then, they physical movement from room to room, and then cleaning of the rooms didn’t have to happen. So, you were able to progress more with people with chronic situations, create at-home care, especially with individuals with comorbidities, so I think it’s a lot more impactful for preventative care. So, keeping people out of the hospital is incredibly important to our clinicians and providers, and that’s something that they’re seeing a lot have benefited in doing the telemedicine visits.

Kevin L. Jackson (08:01):

But I mean, that can make people—kind of worries people though, right? Because how do hospitals secure those home cameras? And I’ve seen home blood pressure cuffs, so when it comes to telemedicine, this is some pretty personal information and data. How do hospital’s security edge to make this safe?

Clara Hustad (08:31):

So, as a normal consumer of different healthcare products, I have my watch here that gives me my heart rate, things like that, I wouldn’t think like, oh, somebody would do something with this data, but in coming into the healthcare space, your medical data is 50 times more valuable than your credit card data. And truly, I didn’t see that value, but as you start looking at what people can do with that information, and a bad actor being able to control your credit card, bank accounts, things you can buy, that’s a finite amount of time. With medical data, they can create a whole human persona, and seek medical treatment on your behalf, get access to medication, change your medication, abuse prescription drugs on your behalf. That can last way longer than a credit card number for a bad actor.

Clara Hustad (09:24):

So, for hospital privacy and HIPAA to prevent all of that with telemedicine is incredibly important, because you have people logging into portals, having remote patient monitoring sensors and visits in their home, it’s important that security is extended to those end points, but you want to extend it to the end points to basically create more trust, rather than friction in that environment. So, making sure you have a secure portal for connection, we have the capability to do that at AT&T, and making sure that the way you connect to a customer and patient basically keeps that privacy intact, and you have security at the edge where you’re collecting data. And don’t let anybody record your visits.

Kevin L. Jackson (10:09):

Yeah. Well, you would listen and see all the commercials from AT&T, they really talk a lot about how 5G technology is going to make life better for us all. I hope this includes our healthcare. Does 5G really enhance cybersecurity? I mean, do the bad guys just have more threat vectors to exploit?

Clara Hustad (10:37):

I think it’s exactly that. I mean, 5G, for your normal human, it’s like, what is this? I don’t get it. But it’s just another band of spectrum on a giant tower that wasn’t previously used. It has new radios, lower latency, higher bandwidth, but also more inherent security, because it is a later generation band of spectrum. So, let’s just use like your typical phone as an endpoint. So, a Wi-Fi saturation point is around 10,000 devices. For 5G, you’d have to tag on more than a million devices to really impact that network. But to your point, the more devices you add onto any network, they also need to be secured. So, that includes the application, the data, the endpoints, and AT&T, I believe we have a real shared responsibility model, which delineates what the carrier or the network provider delivers in terms of security, so customers know what endpoints they need to secure and we protect the network that is delivered. So, ensuring a provider understands that the more endpoints you have, the larger your surface attack for the bad guys that you really need to kind of hone in on and protect.

Kevin L. Jackson (11:52):

Right. Well, I mean, that seems to make sense, but it also seems like this is going to be a heavy lift for a lot of these hospitals. I mean, typically, I guess before a hospital would just buy someone or get service from someone and manage their IT, is there a new role for this healthcare and telemedicine? What organizational roles have responsibility for the overall security within a healthcare organization?

Clara Hustad (12:32):

So, every department has to consider this, and in every organization, I mean, you hear it in manufacturing, finance, retail, wherever you go, but healthcare as well, you’ve got your nurses that are trying to develop new technology to head up the nursing department, and they’re tagging on things to your network that, again, opens up a threat vector. So, people are your weakest link. It’s important that everybody carry that vigilance. I once met with our CISO, Bill O’Hern, and he was telling me, “Claire, people share things in plain sight. And if you’re like a perceptive bad actor, you can figure out who people are, what their passwords might be, and basically get them to click on a link pretty quickly. And honestly, it’s true. I think after that conversation, I saw something on like Facebook or Instagram, and it was like, your Derby horse race name is the street you grew up on and your family pet, and combine those names together and it was like my perception from his comment had changed, and I was like, all I see is these are password recovery questions being answered in plain sight.

Clara Hustad (13:42):

And another customer that we met with said, only the paranoid survive cyberattack, and I truly believe that. I feel like when everyone believes that they are a potential breach, you’ll find that they’re more suspicious of emails. They’ll check the sender before opening a file or clicking a link. And we at AT&T also provide a lot of those services to help manage the workload that that increases for your organization. So, I think the way to go is zero trust, and we are one of the best, if not the best in that situation, considering the number of things that cross our traffic. We see the third of the world’s internet traffic and we protect that information, so it’s incredibly important to us.

Kevin L. Jackson (14:30):

So, I’m going to have to talk to you after this show, how do you protect yourself against that rogue finger? Because my finger always want—well, anyway, the healthcare industry hasn’t really been known for having a particular focus on cyber security. Is that changing? Has it changed?

Clara Hustad (14:54):

Yeah. I mean, I think that, 100%, I don’t think anyone really outranks the finance industry, but healthcare is getting closer and closer. The difficulty for this industry is providing privacy before care, but I’ll just tell you, many people die with their privacy intact. So, I think as a whole, we need to figure out how we use technology to ensure that you’re caring for the right person, giving them the right care, and giving them the care instantaneously, which I think is something that the industry is moving towards as a whole, and we will be able to see in our lifetime.

Kevin L. Jackson (15:31):

Sounds like priorities, right? Take my privacy, but save my life. But-

Clara Hustad (15:42):

Yeah. I mean, we had a physician give us a story about how somebody was on vacation in Florida. They hit their head. They had a bunch of medical information, but the doctor couldn’t prove that they were talking to another doctor to send them the information. This guy was without care, to make sure that he wasn’t allergic to things, they ended up doing a bunch of procedures. He was allergic to a couple of things that they ended up doing to help reduce swelling, which caused more issues. So, that communication, especially across state lines, across hospital lines is incredibly important to kind of keep track of.

Kevin L. Jackson (16:22):

Well, the public sector, and hospitals, specifically, have been heavily targeted for ransomware attacks. How is this being addressed if I’m deciding to save the life, instead of saving the privacy?

Clara Hustad (16:39):

So, I think any sector, beginning or midway through their journey to the cloud, is the easiest target for a bad actor. There’s a lot of changes, a lot of communication that needs to happen within an organization. And breakdowns in communications happen a lot of time. Those infrastructures are beginning that digital migration. And in our security report, our cybersecurity report, we found that 63% of healthcare organizations said attacks against cloud workloads were the riskiest future attacks they were preparing for. So, that shows us that if they’re prepared, they know what they’re up against, then the biggest piece of mind for an IT team as moving over is to make sure you have the right partners, the technology teams that have done that before. We’ve done that for plenty of people, and we’ve helped so many companies transition, and do it to our own network. So, we have experienced personally in the digital migration to a digitally defined network, so I think that’s important to have that history behind you to be able to help the future, and not make the same mistakes, and really do it in the best way, safest way possible.

Kevin L. Jackson (17:48):

So, I have sort of a personal question. I feel like I have my clinician here to help me out. But when I go to see a healthcare professional, in today’s world, I often need to call or text from the parking lot before entering the facility, to make sure I have my mask and everything, but that doesn’t seem like it’s really consistent with protecting my privacy and data security rules like HIPAA. What’s with that?

Clara Hustad (18:34):

So, I believe it started as a COVID protocol, so there weren’t too many people in the waiting room together, but all to become a security protection to help verify your identity and your location. There is a huge revenue loss for patients who no-show, so it also helps with that. And as long as you’re not sharing any personal health information to this text message, aside from yes, I’m here, let me know when I can walk in, and yes, I have a mask, or I need a mask, then I think you’re good to go, but don’t be sharing any medical concerns or conditions over text.

Kevin L. Jackson (19:10):

Okay. I got to remember that. So, with the healthcare report, I guess they looked at all of this, but what do you see as the most important finding in that healthcare report?

Clara Hustad (19:26):

So, I think the number 1 thing I learned was the healthcare industry needs to pivot their business model quickly and securely. We see the top edge use cases for healthcare reflective of that pivot. The top use case amongst healthcare participants is the care anywhere model, care is moving outside the four walls of the hospital, we’re able to do that a lot more securely and easy, but healthcare professionals believe the model has kind of an average perceived risk, but it’s also the highest perceived impact from a cyberattack. So, making sure that those endpoints are secure, devices that you’re giving your patients are able to basically reflect the security protocol that you have inside your hospital. So, making sure that that’s safe and secure was one of the biggest takeaways. The second was the percentage of a budget that the healthcare industry plans to allocate to security. 44% of healthcare respondents plan to allocate between 11 and 21% of their overall edge project budget to security. This is really encouraging. This is more along the lines of what we’re seeing in the finance industry, who is highly superior in this space. I would say most of them. But in terms of the budget allocation to security, it’s starting to grow, and I think that’s very in line with the threats that are starting to increase with them.

Kevin L. Jackson (20:50):

Well, it sounds like things are actually getting really better in healthcare, and I really appreciate your insight and, and your time and perspective today. But unfortunately, our time has come to an end, and I was just enjoying all of our discussion, but before we go, can you tell the audience how to get a copy of this, I guess, groundbreaking report in some ways, and maybe even reach out to you to get a personal consultation?

Clara Hustad (21:24):

Call me. Well, you can find me on LinkedIn under Clara Husad. I’m also on Twitter @clarahustad, so make it very easy for people. But the cybersecurity insights report is free and is located at cybersecurity.att.com, where you can find not only healthcare, but reports for finance, retail, and manufacturing. We also have reports based on your threat surface, cloud migration, or endpoint security, so would love to be in contact. And I also have a wonderful partner in crime, I’d be remiss if I didn’t mention Gary Olson, who is literally my peer and partner, and specialist in cybersecurity that is a great resource as well.

Kevin L. Jackson (22:10):

Well, we’ll make sure to put all those links in the show notes, so thank you. Thank you very much. It’s going to blow up your phone.

Clara Hustad (22:20):

Blow it up. I want to help people.

Kevin L. Jackson (22:21):

So, in closing, I would like to invite everyone to check out the wide variety of industry thought leadership at supplychainnow.com. And that’s where you can find Digital Transformers, and you can find Digital Transformers and Supply Chain Now wherever you get your podcast, so be sure to subscribe. So, on behalf of the entire team here at Supply Chain Now, this is Kevin L. Jackson, wishing all of our listeners a bright and transformational future. We’ll see you next time on Digital Transformers.

Intro/Outro (23:03):

Thank you for supporting Digital Transformers and for being a part of our global Supply Chain Now community. Please check out all of our programming at supplychainnow.com. Make sure you subscribe to Digital Transformers anywhere you listen to or view the show, and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Digital Transformers.

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Clara Hustad serves as Channel Director of the Manufacturing, Transportation, Healthcare, and Consumer Packaged Goods industries in the AT&T Business Marketing organization. Her team is responsible for creating marketing campaigns, gathering customer feedback on use cases, and training account leaders on product launches. Prior to her current role, Clara was responsible for Enterprise Communications, Customer Advisory Councils, and Proprietary AT&T Events. Her team was responsible for creating events that showcase AT&T products, services, and capabilities across the globe. Additionally communicating customer feedback, product changes, and promotions to over 2,000 sellers across industries. Clara joined the AT&T Business Marketing Team in 2013 and was responsible for product offers, packaging, promotional strategy, and implementation for small business products. Connect with Clara on LinkedIn.

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Kevin L. Jackson

Host, Digital Transformers

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Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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