Digital Transformers
Episode 28

People are your weakest link. It's important that everybody carries that vigilance.

-Clara Hustad

Episode Summary

The pandemic brought telemedicine center stage, and with it, a whole new set of privacy and security concerns for healthcare and network providers. Luckily, Kevin L. Jackson is on the case. In this episode, he chats with AT&T Business Assistant Vice President of Channel Marketing Industry Solutions Clara Hustad to discuss how cybersecurity concerns are changing in the healthcare space, what medical providers should expect of their network providers and how the two can work together in a shared responsibility model to reap the speed and low latency benefits of #5G while keeping both network and end points protected from growing ransomware attacks. And don’t miss their recap of the latest AT&T Cybersecurity Insights Report on Healthcare for key findings and takeaways.

Episode Transcript

Intro/Outro (00:01):

Welcome to Digital Transformers, the show that connects you with what you need to build, manage, and operate your digital supply chain. Join your host in a timely discussion on new and future business models with industry leading executives. The show will reveal global customer expectations, real world deployment challenges, and the value of advanced business technologies like artificial intelligence, blockchain, and robotic process engineering. And now, we bring you Digital Transformers.

Kevin L. Jackson (00:41):

Well, hello, everyone. This is Kevin L. Jackson, and welcome to Digital Transformers on Supply Chain Now. So, I really care about my audience, so how is your health today, your healthcare? Right? After two years of checking the TV or the internet for the latest COVID news, that may seem pretty basic, but what if I asked you about your last telemedicine visit? Were your personal discussions recorded? Did your medical data get intercepted and collected for a ransomware attack? Do you feel protected or pretty vulnerable right now? Well, those are the questions being addressed today as we discuss the state of healthcare cyber security with Clara Hustad, Assistant Vice President Channel Marketing Industry Solutions at AT&T Business. Welcome to the show, Clara.

Clara Hustad (01:45):

Thanks for having me, Kevin. It’s great to see you, even though we’re virtual.

Kevin L. Jackson (01:49):

Yeah. I tell you that in-real-life stuff really doesn’t happen much anymore, does it?

Clara Hustad (01:55):


Kevin L. Jackson (01:56):

Maybe we’re getting back to normal.

Clara Hustad (01:58):

I think so. I hope so.

Kevin L. Jackson (02:00):

So, can you share a bit of your background with this? Last time we talked, we were talking about, I guess, mech and how the manufacturing community was transitioning and leveraging 5G.

Clara Hustad (02:14):

Yes. Well, now, I have healthcare, too. But a little bit about me, I’m from McAllen, Texas, so a born and raised Texan. I feel like every Texan will tell you that. We love talking about we’re from Texas.

Kevin L. Jackson (02:29):

Yes. Yeah.

Clara Hustad (02:30):

I did live in Idaho for a year, so I guess maybe I got some points taken away there, but-

Kevin L. Jackson (02:35):

That’s a big difference.

Clara Hustad (02:36):

Yes. My dad is a farmer, so that was a big change for our family. I was only there for a year, and then I came back to school to go to UT San Antonio. And once I graduated, my degree is actually in psychology, which I think has helped me more in business than anything else, but-

Kevin L. Jackson (02:53):

We’re all your customers and clients, right?

Clara Hustad (02:55):

Exactly. It’s like this is where they’re coming from, I can reach them. I decided at the last minute that the degree in business was a little bit more beneficial, and I started with AT&T almost right after I graduated in their leadership development program. So, that was a big career switch in my mind from where I thought I was going. But it was so fun, it seemed so attractive to get to jump around at different groups. And as somebody like me who just wants to learn a bunch of stuff, it seemed like, oh, pick up three different jobs in three different years, that seems like fun, sign me up, so it was neat.

Kevin L. Jackson (03:32):

Well, tell me one thing about that, so you were part of the executive career development process, but a lot of people don’t realize, you hear AT&T. it’s like this big conglomerate that’s buying up everybody, but there’s a big difference between AT&T consumer and AT&T business. Have you always been on the business side?

Clara Hustad (03:57):

For most of my career, yes. I started in our call centers, which is a very unique experience. I had no business managing people older than my parents, so I called those my character-building years. And then, I moved into our network department, which services everyone, but my specific customers were installation of high-cap circuits, so that was really cool. And then, I went into general marketing, and from there, I just sort of moved into business, which I’ve started in small business, and then slowly progressed my way up, which is kind of how it works around here. I’ve been in our supply chain group. I was in executive operations and kind of ping-ponged around, but business marketing was really where my passion is, mostly because my parents are in business for themselves, so there is a passion there to make sure that our customers are as successful as possible.

Clara Hustad (04:50):

And if they’re successful, we’re successful, because they grow, the more things they need, the more we can kind of power that for them. So, it is definitely very different than consumer, which is a lot more transactional, which is great, but people are buying and selling in stores, and kind of running in and out with things they need, we’re building networks that are custom to individual’s needs at their facilities, and that’s something that’s incredibly unique about business from an AT&T perspective. We really take into consideration the goals and aspects of where people are trying to go and build out that network to make sure it’s possible for them from a technology perspective.

Kevin L. Jackson (05:29):

Well, you clearly have learned a lot about how technology supports business and new business models. And now that you are in healthcare, I’m curious to understand like how—since things have changed so much over the past couple of years, I mean, in healthcare, specifically, there’s been such a rapid, and I would guess, forced shift to telemedicine. How has that affected the overall healthcare industry?

Clara Hustad (06:02):

I think we hear a lot about what’s happened from an urgent patient perspective, but the pandemic really impacted care for noncritical patients in a very unprecedented way. I think we had kind of dipped our toe into telemedicine, but when you’re no longer able to go into a hospital for care, because it’s overwhelmed with other patients, and to be honest, that’s how most people go into any sort of care. The majority of individuals don’t have a primary care physician. They just go straight to a hospital or find a specialist themselves, so the ability to have care anywhere to meet those needs is something that I think is really here to stay. It helped providers reach a larger number of patients and quickly. So, you don’t have people coming in and out, having to check in and out. They can check in online.

Clara Hustad (06:55):

One of the customers that we have, one of the providers, they were telling us that patients didn’t have to wait days or weeks for appointments. They had fewer missed appointments, because people were at their home and could get a checkup. And as long as they had a really good camera and internet connection, they had a very intimate conversation in a private setting. And customers are—I shouldn’t say customers. Patients were a lot more open to talking about things, because they felt comfortable on their settings at home, which is something that was new for doctors to hear and experience. And then, they physical movement from room to room, and then cleaning of the rooms didn’t have to happen. So, you were able to progress more with people with chronic situations, create at-home care, especially with individuals with comorbidities, so I think it’s a lot more impactful for preventative care. So, keeping people out of the hospital is incredibly important to our clinicians and providers, and that’s something that they’re seeing a lot have benefited in doing the telemedicine visits.

Kevin L. Jackson (08:01):

But I mean, that can make people—kind of worries people though, right? Because how do hospitals secure those home cameras? And I’ve seen home blood pressure cuffs, so when it comes to telemedicine, this is some pretty personal information and data. How do hospital’s security edge to make this safe?

Clara Hustad (08:31):

So, as a normal consumer of different healthcare products, I have my watch here that gives me my heart rate, things like that, I wouldn’t think like, oh, somebody would do something with this data, but in coming into the healthcare space, your medical data is 50 times more valuable than your credit card data. And truly, I didn’t see that value, but as you start looking at what people can do with that information, and a bad actor being able to control your credit card, bank accounts, things you can buy, that’s a finite amount of time. With medical data, they can create a whole human persona, and seek medical treatment on your behalf, get access to medication, change your medication, abuse prescription drugs on your behalf. That can last way longer than a credit card number for a bad actor.

Clara Hustad (09:24):

So, for hospital privacy and HIPAA to prevent all of that with telemedicine is incredibly important, because you have people logging into portals, having remote patient monitoring sensors and visits in their home, it’s important that security is extended to those end points, but you want to extend it to the end points to basically create more trust, rather than friction in that environment. So, making sure you have a secure portal for connection, we have the capability to do that at AT&T, and making sure that the way you connect to a customer and patient basically keeps that privacy intact, and you have security at the edge where you’re collecting data. And don’t let anybody record your visits.

Kevin L. Jackson (10:09):

Yeah. Well, you would listen and see all the commercials from AT&T, they really talk a lot about how 5G technology is going to make life better for us all. I hope this includes our healthcare. Does 5G really enhance cybersecurity? I mean, do the bad guys just have more threat vectors to exploit?

Clara Hustad (10:37):

I think it’s exactly that. I mean, 5G, for your normal human, it’s like, what is this? I don’t get it. But it’s just another band of spectrum on a giant tower that wasn’t previously used. It has new radios, lower latency, higher bandwidth, but also more inherent security, because it is a later generation band of spectrum. So, let’s just use like your typical phone as an endpoint. So, a Wi-Fi saturation point is around 10,000 devices. For 5G, you’d have to tag on more than a million devices to really impact that network. But to your point, the more devices you add onto any network, they also need to be secured. So, that includes the application, the data, the endpoints, and AT&T, I believe we have a real shared responsibility model, which delineates what the carrier or the network provider delivers in terms of security, so customers know what endpoints they need to secure and we protect the network that is delivered. So, ensuring a provider understands that the more endpoints you have, the larger your surface attack for the bad guys that you really need to kind of hone in on and protect.

Kevin L. Jackson (11:52):

Right. Well, I mean, that seems to make sense, but it also seems like this is going to be a heavy lift for a lot of these hospitals. I mean, typically, I guess before a hospital would just buy someone or get service from someone and manage their IT, is there a new role for this healthcare and telemedicine? What organizational roles have responsibility for the overall security within a healthcare organization?

Clara Hustad (12:32):

So, every department has to consider this, and in every organization, I mean, you hear it in manufacturing, finance, retail, wherever you go, but healthcare as well, you’ve got your nurses that are trying to develop new technology to head up the nursing department, and they’re tagging on things to your network that, again, opens up a threat vector. So, people are your weakest link. It’s important that everybody carry that vigilance. I once met with our CISO, Bill O’Hern, and he was telling me, “Claire, people share things in plain sight. And if you’re like a perceptive bad actor, you can figure out who people are, what their passwords might be, and basically get them to click on a link pretty quickly. And honestly, it’s true. I think after that conversation, I saw something on like Facebook or Instagram, and it was like, your Derby horse race name is the street you grew up on and your family pet, and combine those names together and it was like my perception from his comment had changed, and I was like, all I see is these are password recovery questions being answered in plain sight.

Clara Hustad (13:42):

And another customer that we met with said, only the paranoid survive cyberattack, and I truly believe that. I feel like when everyone believes that they are a potential breach, you’ll find that they’re more suspicious of emails. They’ll check the sender before opening a file or clicking a link. And we at AT&T also provide a lot of those services to help manage the workload that that increases for your organization. So, I think the way to go is zero trust, and we are one of the best, if not the best in that situation, considering the number of things that cross our traffic. We see the third of the world’s internet traffic and we protect that information, so it’s incredibly important to us.

Kevin L. Jackson (14:30):

So, I’m going to have to talk to you after this show, how do you protect yourself against that rogue finger? Because my finger always want—well, anyway, the healthcare industry hasn’t really been known for having a particular focus on cyber security. Is that changing? Has it changed?

Clara Hustad (14:54):

Yeah. I mean, I think that, 100%, I don’t think anyone really outranks the finance industry, but healthcare is getting closer and closer. The difficulty for this industry is providing privacy before care, but I’ll just tell you, many people die with their privacy intact. So, I think as a whole, we need to figure out how we use technology to ensure that you’re caring for the right person, giving them the right care, and giving them the care instantaneously, which I think is something that the industry is moving towards as a whole, and we will be able to see in our lifetime.

Kevin L. Jackson (15:31):

Sounds like priorities, right? Take my privacy, but save my life. But-

Clara Hustad (15:42):

Yeah. I mean, we had a physician give us a story about how somebody was on vacation in Florida. They hit their head. They had a bunch of medical information, but the doctor couldn’t prove that they were talking to another doctor to send them the information. This guy was without care, to make sure that he wasn’t allergic to things, they ended up doing a bunch of procedures. He was allergic to a couple of things that they ended up doing to help reduce swelling, which caused more issues. So, that communication, especially across state lines, across hospital lines is incredibly important to kind of keep track of.

Kevin L. Jackson (16:22):

Well, the public sector, and hospitals, specifically, have been heavily targeted for ransomware attacks. How is this being addressed if I’m deciding to save the life, instead of saving the privacy?

Clara Hustad (16:39):

So, I think any sector, beginning or midway through their journey to the cloud, is the easiest target for a bad actor. There’s a lot of changes, a lot of communication that needs to happen within an organization. And breakdowns in communications happen a lot of time. Those infrastructures are beginning that digital migration. And in our security report, our cybersecurity report, we found that 63% of healthcare organizations said attacks against cloud workloads were the riskiest future attacks they were preparing for. So, that shows us that if they’re prepared, they know what they’re up against, then the biggest piece of mind for an IT team as moving over is to make sure you have the right partners, the technology teams that have done that before. We’ve done that for plenty of people, and we’ve helped so many companies transition, and do it to our own network. So, we have experienced personally in the digital migration to a digitally defined network, so I think that’s important to have that history behind you to be able to help the future, and not make the same mistakes, and really do it in the best way, safest way possible.

Kevin L. Jackson (17:48):

So, I have sort of a personal question. I feel like I have my clinician here to help me out. But when I go to see a healthcare professional, in today’s world, I often need to call or text from the parking lot before entering the facility, to make sure I have my mask and everything, but that doesn’t seem like it’s really consistent with protecting my privacy and data security rules like HIPAA. What’s with that?

Clara Hustad (18:34):

So, I believe it started as a COVID protocol, so there weren’t too many people in the waiting room together, but all to become a security protection to help verify your identity and your location. There is a huge revenue loss for patients who no-show, so it also helps with that. And as long as you’re not sharing any personal health information to this text message, aside from yes, I’m here, let me know when I can walk in, and yes, I have a mask, or I need a mask, then I think you’re good to go, but don’t be sharing any medical concerns or conditions over text.

Kevin L. Jackson (19:10):

Okay. I got to remember that. So, with the healthcare report, I guess they looked at all of this, but what do you see as the most important finding in that healthcare report?

Clara Hustad (19:26):

So, I think the number 1 thing I learned was the healthcare industry needs to pivot their business model quickly and securely. We see the top edge use cases for healthcare reflective of that pivot. The top use case amongst healthcare participants is the care anywhere model, care is moving outside the four walls of the hospital, we’re able to do that a lot more securely and easy, but healthcare professionals believe the model has kind of an average perceived risk, but it’s also the highest perceived impact from a cyberattack. So, making sure that those endpoints are secure, devices that you’re giving your patients are able to basically reflect the security protocol that you have inside your hospital. So, making sure that that’s safe and secure was one of the biggest takeaways. The second was the percentage of a budget that the healthcare industry plans to allocate to security. 44% of healthcare respondents plan to allocate between 11 and 21% of their overall edge project budget to security. This is really encouraging. This is more along the lines of what we’re seeing in the finance industry, who is highly superior in this space. I would say most of them. But in terms of the budget allocation to security, it’s starting to grow, and I think that’s very in line with the threats that are starting to increase with them.

Kevin L. Jackson (20:50):

Well, it sounds like things are actually getting really better in healthcare, and I really appreciate your insight and, and your time and perspective today. But unfortunately, our time has come to an end, and I was just enjoying all of our discussion, but before we go, can you tell the audience how to get a copy of this, I guess, groundbreaking report in some ways, and maybe even reach out to you to get a personal consultation?

Clara Hustad (21:24):

Call me. Well, you can find me on LinkedIn under Clara Husad. I’m also on Twitter @clarahustad, so make it very easy for people. But the cybersecurity insights report is free and is located at, where you can find not only healthcare, but reports for finance, retail, and manufacturing. We also have reports based on your threat surface, cloud migration, or endpoint security, so would love to be in contact. And I also have a wonderful partner in crime, I’d be remiss if I didn’t mention Gary Olson, who is literally my peer and partner, and specialist in cybersecurity that is a great resource as well.

Kevin L. Jackson (22:10):

Well, we’ll make sure to put all those links in the show notes, so thank you. Thank you very much. It’s going to blow up your phone.

Clara Hustad (22:20):

Blow it up. I want to help people.

Kevin L. Jackson (22:21):

So, in closing, I would like to invite everyone to check out the wide variety of industry thought leadership at And that’s where you can find Digital Transformers, and you can find Digital Transformers and Supply Chain Now wherever you get your podcast, so be sure to subscribe. So, on behalf of the entire team here at Supply Chain Now, this is Kevin L. Jackson, wishing all of our listeners a bright and transformational future. We’ll see you next time on Digital Transformers.

Intro/Outro (23:03):

Thank you for supporting Digital Transformers and for being a part of our global Supply Chain Now community. Please check out all of our programming at Make sure you subscribe to Digital Transformers anywhere you listen to or view the show, and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Digital Transformers.

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Clara Hustad serves as Channel Director of the Manufacturing, Transportation, Healthcare, and Consumer Packaged Goods industries in the AT&T Business Marketing organization. Her team is responsible for creating marketing campaigns, gathering customer feedback on use cases, and training account leaders on product launches. Prior to her current role, Clara was responsible for Enterprise Communications, Customer Advisory Councils, and Proprietary AT&T Events. Her team was responsible for creating events that showcase AT&T products, services, and capabilities across the globe. Additionally communicating customer feedback, product changes, and promotions to over 2,000 sellers across industries. Clara joined the AT&T Business Marketing Team in 2013 and was responsible for product offers, packaging, promotional strategy, and implementation for small business products. Connect with Clara on LinkedIn.


Kevin L. Jackson

Host, Digital Transformers

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An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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