Supply Chain Now
Episode 469

Episode Summary

“TEKTOK is going to be fun! We’re going to answer questions. We’re all going to get smarter in the process. And, I’m hoping that we inspire the next generation of supply chain leaders in the process.”

-Karin Bursa, Host, TEKTOK



Welcome to TEKTOK powered by Supply Chain Now. Our goal with the TEKTOK Digital Supply Chain Podcast is to help you eliminate the noise and focus on the information and inspiration you need to bring together the DIGITAL and PHYSICAL supply chain to drive more value. But first, we want you to get to know our TEKTOK host, Karin Bursa. In this episode, you’ll quickly see that for Karin, “All Roads Lead to Supply Chain,” starting as early as age 13 when she helped implement her first enterprise software system.  Years later, you’ll see how she became the 2020 Supply Chain Pro to Know of the Year. Buckle up, join the conversation, share your insights and learn how to harness supply chain technology to drive tangible business results.

Episode Transcript

Intro  (00:01):

Welcome to tech talk digital supply chain podcast, where we will help you eliminate the noise and focus on the information and inspiration that you need to transform your business impact supply chain success and enable you to replace risky inventory with valuable insights. Join your tech talk host Kerryn bursa, the 2020 supply chain pro to know of the year with more than 25 years of supply chain and technology expertise in the scars to prove it Corrine has the heart of a teacher and has helped nearly 1000 customers transform their businesses and tell their success stories. Join the conversation, share your insights and learn how to harness technology innovations to drive tangible business results. Buckle up is time for tech talk powered by supply chain now.

Scott Luton (01:26):

Hey, good morning, Scott Luton with supply chain now. Welcome to today’s very special show on this episode, we’re really excited to be kicking off a brand new series. It’s tech talk that’s right. Tech talk, the Ditech talk digital supply chain podcast powered by the team here at supply chain now, and we’re going to be introducing the leader of the tech talk podcast here momentarily says stick around if it’s being led by the one and only Karin bursa. So you’re going to want to know a lot more of her story, what tech talk’s going to be about and, uh, and, and you know how it’s gonna be working hard, just like we do to raise your supply chain IQ. So stick around, Hey, before we introduce Kerryn and dive into that conversation, quick programming note. If you enjoyed this conversation, you can, uh, find us and subscribe wherever you get your podcasts from, including the new tech talk podcast series T E K T O K is what you searched for and make sure you subscribe so you don’t miss a single thing.

Scott Luton (02:26):

Okay. So Karin, welcome in Kerryn bursa. We’re so excited to have you here as our featured guests in this first episode, how are you doing? Hey, I’m doing great. I am so excited to be here and to work with you in the supply chain now team, I think we’re going to have a lot of fun. I know we will. And, and you, and I know each other well, we’ve, we’ve rubbed elbows for quite some time. I’ve learned, I’ve already learned a ton from you, and I’m so excited that we can have our audience, uh, and, and, and the growing community also pick your brain, learn from your expertise and your experience. So this is really a joy to be a part of it.

Karin Bursa (03:04):

Well, I’ve been a Scott Luton fan for years. Uh, as you know, we, we met volunteering in the industry. Um, so I think both of our hearts were, were in serving others at that time and still there now. And, uh, and it has been so exciting to watch as you’ve established and ground supply chain now. So, um, it’s a real honor to, to join the team and to add another, uh, asset into your portfolio.

Scott Luton (03:30):

Well, uh, this, this is big news, big launch, and we’re really excited about it. So, um, let’s start if we could, there’s some big kind of big picture objectives that are, that will make up a tech talk programming, if you could share those with our audience a bit first.

Karin Bursa (03:45):

Absolutely. So I would say one of the things that’s going to be really unique about tech talk is that we’re going to be focused on the digital supply chain. So what I mean about by digital supply chain is how do we bring the technology that’s driving decision making to enact improvements in that actual physical supply chain so that we’re merging those disciplines together and we’ll spend time talking about why it’s important, what’s working, what industries are seeing great results. Um, and we’ll invite a few, a few friends from the industry, a few CS CEOs to, uh, to come and share their perspective as well on just the importance of both technology and physical changes to really revolutionize what we’re doing on a global basis.

Scott Luton (04:31):

Love it. You’ve got me already, so I am subscribed or bought in. Let’s go ahead and knock out five episodes today. How about that?

Karin Bursa (04:39):

Excellent. That’s all right. Let’s flip share and Bobi audience.

Scott Luton (04:45):

Absolutely. Uh, and that’s that, as we all know, is such a huge rewarding part of this journey, hearing from the audience to hearing their expertise, their questions, their experiences. So I know that will be a big part of, of tech talk. Okay. So now that we’ve got some of the main themes established, right. Really relevant, main themes in terms of what folks can expect, let’s learn a little bit more, let’s peel a layer of the onion back and learn a little bit more about how the series kind of originated Kerryn. Yeah,

Karin Bursa (05:15):

Absolutely. So it’s been around this theme of educating and inspiring around digital supply chain and, and what it comes down to is how do we harness those capabilities and technology to drive tangible business results? How do we bridge that gap? And I think one of the compelling areas that come to mind is, um, we hear so much about digital transformation and what does that mean? And where has that transformation occurred and what are some of those results? And if we think about it in the simplest of terms, it is the opportunity to replace risky inventory investments with valuable information and still provide great customer service. And so I think that when, when practitioners, whether they’re in the physical supply chain role or in digital roles or roles that bring those together, they can really appreciate how important it is to bring these elements together and to leverage technology where technology can add value and insights and automation. Um, so I’m really excited, um, just about the topics in general, um, and to get feedback from our audience on particular areas they’d like to learn more about, or maybe share some of their insights and what’s been success

Scott Luton (06:35):

Well, you know, uh, there’s going to be no shortage of feedback. Our audience always brings, it always delivers, uh, it’s slightly old a us post office adage, you know, when rain and snow, the mail’s coming it’s, it’s that reliable. So, uh, I’ll look forward to, um, this new series and how to play in the audience. So, you know, what our team is really excited about, or at least what, what I’m really excited about is, you know, to, to be able to, uh, bring in a very, uh, experienced and expert, but different point of view, and to offer that programming, especially in a niche light, digital supply chain, light supply chain tech, because despite of course we always hug on the people of supply chain, right, because they’re still so critical. And, you know, in the technology empowers us people when, when, when applied, uh, um, successfully.

Scott Luton (07:30):

But gosh, there’s so much going on in this world of supply chain tech, uh, freight tech, as it’s called logistics tech, you name it, and, and this program will be able to really tap into not only your expertise, but a lot of your guests and, and audience expertise in this niche. And if I might add, I’m very partial, but I’m, I’m partial for a big reason, uh, Kerryn and I have collaborated on a variety of events in the supply chain industry going back 10, 12 years panel events, keynotes. Uh, I remember when last in person events we did together is where you led, um, uh, an SNOP, uh, lunch of sorts.

Karin Bursa (08:09):

It’s a lot of fun. We had a great time that day,

Scott Luton (08:11):

A lot of great time, and we’ve got a lot of great feedback. So to be able to offer that digitally to current audience and, and, and future audience, that’s more dialed in on this topic. I know that this is going to be a great and successful new series. So those are some of the things I’m excited about. And, um, you know, I can’t wait for more audience. It will be all right. So let’s shift gears a little bit Korean, because one of the main thrusts of this new episode is that we want to get our audience, uh, to some degree comfortable with grant and, and, and understanding more about your background and your story, and that’s what we’ll do here. So, w you know, we talked about our kind of our joint history. Uh, you mentioned industry association, we had a lot of fun on those board meetings.

Scott Luton (08:58):

I don’t know if you remember way back in the day. Um, so, you know, I’ve, I’ve, I’ve talked about some of the keynotes and other joint events, um, and how, you know, I’m known for note taking and, you know, having carpal tunnel at times with my, with my note taking hand, but always gathering a ton from the experiences, the other thing that, that career, you never brag on yourself. Um, so I should, uh, because not only have all of those events and the content and what you’ve done professionally, uh, you know, it’s, it’s turned a lot of heads. And in fact, just one of those accolades, he recently, in recent months, you were named the 20, 20 supply chain pro to know of the year. So, uh, I’d love to borrow, borrow that trophy, uh, at some point in time. So I can, I can feel like I’m, somebody’s Korean. Would you, would you let me loan that

Karin Bursa (09:51):

It’s such an honor. I mean, it really is an honor when you consider all of the great brains and practitioners that are in the marketplace. So, um, you know, it’s kudos to the entire teams that I’ve worked with and, uh, and the opportunities that I’ve had. Um, so I’m really honored by that. And, uh, and I hope to, uh, to do it proud and to share some of that knowledge and expertise with our audience,

Scott Luton (10:14):

Undoubtedly. So with all of that, uh, um, as we’re teeing all that up, let’s, let’s dive into your personal background, your professional journey. Let’s start there, share more about, uh, you know, what’s gotten you here.

Karin Bursa (10:27):

Yeah, it’s kinda funny. Um, w when I was thinking about this and I thought about my career choices and different jobs, I’ve had, um, that my technology and supply chain background actually reached back pretty far. Um, one of my first jobs that was not babysitting, you’ll appreciate this. I was 13 years old and, um, I had a neighbor who owned two home improvement and lumber yards. Um, and he asked me to come to work after school and on Saturdays and, you know, money was good. And I said, sure. And what I found is that I got roped into my first enterprise application deployment. We’re replacing this old behemoth punch card system. That was, the machine was like six feet wide. I mean, it looked like you could jump in it and drive away

Scott Luton (11:17):

Powered by vacuum tubes. Was it

Karin Bursa (11:19):

Crazy Scott? It was hysterical, but, um, but it taught me a lot about business and opened the doors to some early technology adoption and interest on my part. Um, you know, my contributions were not very glamorous. I spent a lot of time organizing, um, you know, customer account numbers and, uh, item masters and accounts payable and receivable general ledger information. But all of that is critically important as a foundation for supply chain today. So it’s just kind of interesting that at age 13, I did my first enterprise wide application a rollout for, for a integrator the County system at the time. So kind of funny to look back on,

Scott Luton (12:02):

It’s fascinating. It is, ed is fascinating. Um, and the other thing that really makes me think of is, especially in global supply chains are so transactional driven these days to kind of have a foundation in that. And at 13 years old, I mean, what an advantage,

Karin Bursa (12:21):

I have no idea where that was going to take me, but, uh, at 16, I went to work for, um, for Sears. And, uh, you know, some of our audience are probably thinking Sears, you can’t even go to a Sears today, but at the time they were the number one retailer in the world. And I got a job as a commission sales person at age 16, selling personal computers and camera equipment and vacuum cleaners. So some, some high ticket items for Sears, but I mentioned that because it introduced me to cycle counts, physical inventory accounts, and some pretty sophisticated inventory tracking measures. And I’m saying that kind of tongue in cheek, because we had a clipboard where we kept track of all the high value items and just how many we had in stock. And when we expected to receive more, et cetera, you get the idea. We were scratching them off and adding them on a regular basis. So we had to do that every day because we didn’t want to disappoint the customer. Right. I didn’t want to write an order, bring them up and not have the product available. So very early again, age 16, I’m bringing together these concepts of inventory availability and customer satisfaction. And so it’s interesting just to see how they kind of chained together over time and, uh, and worked into, um, what eventually became a career.

Scott Luton (13:44):

It’s fascinating. It really is when I think, especially when I think about what I was doing at age 13 and 16, I mean, to have this type of foundation, one of the strongest foundations, perhaps that I’ve come across in recent interviews, um, and even the, not just business experience, but some of the supply chain management concepts that you alluded to technology and otherwise. Um, all right, so now let’s talk about college, right? Let’s, let’s talk about, you know, where’d you go to school and what did you major in Kerryn?

Karin Bursa (14:14):

So, um, we’re here in the Atlanta area. Um, and I went to Auburn university, which is not in Atlanta for those of you that are not in the South. Um, but it’s not far away. Um, and I fell in love with the South. So I grew up in South Florida, which is really the Northern most state in the South to be quite honest with you, beautiful, but very different than living in, in the heart of, um, uh, of Southern hospitality, which I fell in love with. And I’m at Auburn. I studied business finance, supply chain. Wasn’t a discipline that was even taught at that point in time, but we did manufacturing and operations research and, um, a number of other things that involved looking at business valuations and making decisions on inventory positions, et cetera. And I loved it. I loved it at the time. I thought I was going to work in the area of mergers and acquisitions, um, to help grow more thriving businesses over time. So I was really excited about business and how it ran and how they made money and, you know, just how to make it work.

Scott Luton (15:19):

Love it. Did you say supply chain finance or business finance,

Karin Bursa (15:23):

A business finance supply chain? Wasn’t even a term we used back in those days. Now I’m dating myself again that we talked about logistics, and we talked about manufacturing and distribution activities, but they were very siloed at that point in time. And supply chain, the term of supply chain or value chain is really where those all came together.

Scott Luton (15:47):

Hmm. Yeah. You know, it’s interesting that that notion of the value chain, that was what I’d heard before. I’d heard supply chain. And certainly before we really began embracing this notion of the end to end supply chain and really what, what entails there, that’s still, you know, still a really interesting, um, conversation to have, especially with, with schools and with hiring managers. I met with a manufacturer not too long ago, and she’s really looking for supply chain talent. And as she sent a supply chain analyst or a supply chain, um, can’t remember the other title, but she sent it to local schools. She kept getting specifically in only transportation and logistics talent, which of course core backbone of supply chain. But, um, it’s amazing how the world, that word has evolved so much. Um, so going back to your story, uh, because it’s pretty impressive what you did right out of college. So tell us more.

Karin Bursa (16:47):

Yeah. So out of college, I went to work for what today is the center. So with Anderson consulting at the time. And, um, and it was fascinating because it was the opportunity for me to bring together some of that practical business, knowledge and technology. Uh, and one of the first projects that I worked on with, um, with a center was actually at the essential advanced technology center. And what was going on is we were actually writing a manufacturing and shop floor control systems, and I got to be a part of that effort. And it was fascinating. I got to see the manufacturing operations of a number of different businesses and think about things that we do very easily with digital supply chain technology today. And that’s optimizing production sequencing and moves throughout a manufacturing center. So, um, so it’s fascinating and we could spend an hour talking just about that project, but it was very leading edge at the time and really opened my eyes to more opportunities and how to apply what I knew about finance and business management to actually improving, um, supply chain manufacturing and distribution operations

Scott Luton (17:58):

Beyond that project. I would imagine having the ability at, especially right out of school to see so many different business models through the different consulting engagements and different conversations you were part of, I bet that was really helpful at an early age.

Karin Bursa (18:13):

It was, it was fascinating. Um, and one of the most interesting clients that I worked on, um, was in a situation not unlike what we’re in today, right. Never raced, uh, not, never waste a, uh, a crisis or an opportunity to transform your business. And this particular client was a global manufacturer and they were emerging from chapter 11. So emerging from bankruptcy, um, large global operation and, um, obviously operating in a more profitable manner, um, and deciding which parts of their business to invest in or divest, uh, was a big part of that initiative. And, um, and it was just a great opportunity to come in and contribute and do some analysis on their business and understanding. And, um, one of the projects that I loved working on for them, uh, was around creating an executive dashboard that tracked key performance indicators across their different divisions and Scott get a load of this.

Karin Bursa (19:16):

So some of the things, some of the questions we were striving to answer were things like how much product do we need, where should that product be located? Who are my priority customers? What’s my overall revenue generation from a particular channel or customer what’s the margin contribution. They sound pretty familiar don’t they it’s irrelevant. I know angel business questions, but at the time it was revolutionary. And in working with them to pull together what was a custom, uh, executive information dashboard at the time was just fascinating. And, uh, gave me the opportunity to, uh, to jump in to some of the manufacturing operations, because I had the expertise there and spend time at a variety of different plants and really study what was going on. And, uh, and they taught me a few things as well, along the way. I’ve got to tell you for sure.

Scott Luton (20:11):

Well, so let’s dive into that. Cause I, you know, one of our favorite things to ask here is about Eureka moments, right? Cause we all have them and, you know, I can think just when I say that phrase, it’s like my mind races back to a couple of things where I’m a little bit slow, sometimes Corrine and it dawns on me that I’m doing something wrong or, or thinking about something wrong I’ve made the wrong assumptions, whatever. So share, especially with that foundation you’ve laid of that early career. What are some, some Eureka moments you had as part of your journey?

Karin Bursa (20:44):

Yeah, so that, that project in particular was real eyeopener for me. So again, we’ve said at this point that most businesses didn’t think in terms of a comprehensive supply chain yet. So they were still fairly siloed or manufacturing was under one executive and distribution may have been under another transportation, um, may, may have been under another and then typically forecasting and promotional activities were in sales and marketing. And so they were run this way, I’m in the business. So, um, let me share like one scenario. So I, um, took the division forecast for a particular plant and went and met with the top plant manager. This guy was amazing. His numbers were great. His team loved him. Uh, he was seen as highly reliable and, and uh, satisfying customer demands all the right stuff. So I was really excited to meet him and I’d already met with about a half a dozen other plant managers at the time.

Karin Bursa (21:46):

And so I sat down with him and I said, let’s go over the demand forecast. Let’s look at that. Um, and help me understand what you do with it, right? Why does your plant run so well? And you know, it was not having some of the challenges. And so I met with him and, um, a gentleman that he referred to fondly as his, um, his production expediter. So I bet a few of our listeners have a production expediter even today. So this was the man who could get it done. I mean, he was the one out there moving things around changing peg boards to make sure our product got produced as needed. He was a genius. What was interesting is they looked at this demand forecast and it was pretty detailed at the time items, customers, relative time periods that they were needed. Well, that plant manager, you know, not at a lot in, and he sat back, crossed his arms and he looked at his expediter and they picked up, he picked up the report, he balled it up and threw it in the trash.

Karin Bursa (22:55):

And I sat there for about 10 seconds thinking, okay, what’s next? He said, well, that’s really just a guideline. It’s just a suggestion of what should be produced. We know how to run our manufacturing operation and we can do it efficiently and effectively. And we want to ship any product any day. And I said, okay. So tell me how you make that happen. Tell me how you take that information that you’ve now balled up. So we’re not even triangulating it against the plan that they’re putting in place. And that started really the opportunity to kind of jump in, roll up my sleeves and do some interesting things like activity based, costing and line runs and productivity improvements. But one of the huge aha moments I had is that this particular plant manager prided himself on his low waste rates. Right? So, cause that means the producing high quality product.

Karin Bursa (23:52):

There’s not a lot of scrap that’s happening. And so I asked about that and what that meant. And then I asked about a new warehouse that they were building at the plant, so located on the plant property. And he said, well, we want to ship any product any day. So we need plenty of inventory. Okay. And then I pulled up all their obsolescence numbers. They’re damaged goods. They’re, unsalable their write offs and write downs. And I noticed they were pretty high or certainly higher than benchmarks that were available in the market. And it occurred to me Stott that the plant manager’s vision of waste at the time only had to do with the production process waste that was created during the manufacturing not waste that happened from finished goods. And so again, it was that silo mentality kind of thinking about just what am I measured on and how do I make sure those metrics look good for my team versus what’s good for the business overall. So we had some pretty good aha moments right out of the gate and some opportunities to really change, um, and rely more on some shared metrics across the business.

Scott Luton (25:11):

That reminds me of some of the companies I’ve rubbed elbows with or worked with in my career where they have this, this phrase is islands of excellence. And in some cases, some companies are really good about creating a culture where those high performing plants would share what they’re doing with other, other facilities, whether they were similar facilities or maybe completely different, but still they’d be sharing some of those best practices. And then other companies, other cultures, it was the environment and the culture really created so much internal competition that there was no enterprise wide breakthrough because it was all in, they kept it to themselves within the four walls. And, and it, it’s such an interesting, uh, uh, industrial psychology study when, when, as I think back through those experiences. But, but it sounds like how, how were they able, um, uh, what changes did you see culturally to where they were this with this one company where they used the high performing plant and let, let it benefit other aspects of the enterprise.

Karin Bursa (26:21):

And they, you know, to their credit, they had plant manager meetings and they would talk about some of these things, but they didn’t realize what they didn’t know. So they didn’t know what they didn’t know. They were very skilled, but that skill was typically encapsulated and let’s say their four walls and how they ran their business. Um, and so it was first or one of the few opportunities at that time where they had stepped back and somebody had evaluated performance at a detailed level and at a best practice level across several of the, um, production facilities throughout North America. And, um, and just being able to show them some of the facts, the metrics, um, that were quantifiable, it just drained the emotion. And I think that that’s so important to not even today is that if we can look objectively at a set of measures and take some of that emotion, some of that bias out, it allows us to make some better decisions. Um, but that doesn’t mean that, um, that individual intuition and tribal knowledge is not important, but we want to make sure that we’re all working off of a common set of data and analytics that’s trusted by the business.

Scott Luton (27:39):

Yes. And not relying on what could be emotional attachment to two processes or how we do things for the sake of that’s, how we’ve done things. Right.

Karin Bursa (27:51):

Absolutely. Absolutely. And we talk about in supply chain today, we still talk about bias. They introduction of human bias, right. Um, whether it’s from a sales team that wants to make sure that it doesn’t trust the supply chain team to have enough inventory. And so they’re gonna, you know, pad their numbers a little bit, um, in that process or whether it’s a manufacturing operation that wants to have a little bit of extra on hand as well. So those buffers that occur with good intentions, still degrade, overall profitability for businesses that are trying to be fast and flexible and, and the way they respond to new market opportunities,

Scott Luton (28:30):

It feels like we’re scratching the surface. I bet you could write a book on some of those experiences. I want to, I want to transition a bit because cumulatively and I know you only shared a couple of, of your business experiences with us, you know, what have you learned about talents, skillsets, passion? What did you learn about yourself about Kerryn bursa through this journey?

Karin Bursa (28:52):

First thing I learned is I was fascinated by manufacturing by seeing the conversion of raw material into finished goods. And I was also in awe of the pride that the manufacturers that the folks on the floor took in the work that they did. Um, it’s inspirational. If our audience has not had the opportunity to actually visit a manufacturing or production site, we, we need to encourage that to happen because it changes the way you view supply chain activities. So make sure you got to your peers.

Scott Luton (29:28):

So if I could interject for just a second, because when I was tapped on the shoulder at some random dinner meeting at an industry association, and they said, Hey, do you want to volunteer to put together plant tours? I don’t think I had on too many, even though, even though my grandfather retired as a machine operator from Kimberly Clark, I still, for me, I hadn’t made that connection, that experience facilitating and going on tours changed my entire life. And that’s not even dramatic, but to your point of seeing it and seeing the innovation, seeing the problem, solving, seeing the pride it’s, it’s addictive, frankly, it’s addictive. So if you’re listening and you hadn’t been on a plant tour, especially a manufacturing tour, go to you find an association in your neck of the woods. You can go to chambers these days, put on plant tours, find one and get out and go to the gemba because it can be life changing is

Karin Bursa (30:24):

Yes, I totally agree. And that was, that was one of the things that just got me excited about what was happening in the industry and the opportunities. The other thing I learned about myself Scott was that I was really good at translating business needs and technology requirements and kind of bridging that gap if you will, or helping in that communication process to help define what we needed to do and what good looked like and how we could serve the business well with technology applications. Um, and so I got excited about that and it all came together as digital supply chain. And here we are, I’m looking back at, you know, nearly 25 years of doing just that. I’ve been translating business requirements into strategic goals and objectives, um, for, um, leading technology in the area of supply chain. So it’s been a lot of fun and there’s still a lot more, a lot more on the horizon.

Scott Luton (31:25):

Four, we talked about how that plays into the new tech talk podcast. Do you feel that, um, I’ll ask the expert here because I am not a technologist by any means. Um, do you feel that what you’ve been working on for most of your career for many organizations was a kind of a nice to have, and then this new information age hits and especially 2020 hits and now it’s table stakes. Is there an element of that you think

Karin Bursa (31:53):

I absolutely firmly believe supply chain has taken center stage, um, in all of its forms and factions, whether we’re talking about demand, planning and forecasting, or we’re talking about that last mile delivery, it is all, you know, highlighted today. Uh, COVID has put that front and center and those companies that have been able to respond quickly and retool a Reaper, prioritize certain products or make new products, uh, to respond to the, the new needs for PPE in the marketplace, um, are really seen today as leaders and innovators. And it is exciting. It’s a lot of fun. I really think this is the best time ever to be in supply. And that’s part of why I’m so excited about tech talk as a podcast as well.

Scott Luton (32:43):

We are too, and I’ve got to add one more thing, but because I’m here in, in this, uh, this time that this was this week, I was reading an article about a really large, um, foods manufacturer and the CEO joined the company a year or two ago. And when he joined, he said that supply chain would be at the heart of the company’s turnaround to your point, uh, Kerryn. And one of the big things they’ve done speaking to some of your earlier experiences is create this. I think they’re calling it very creatively or not creatively an operation center, but it was going to bring in all these functions up under this integrated, uh, management, um, approach from, you know, distribution to procurement, to R and D to marketing you name it all under this, this new program. And they’re, they’re expecting this to save beyond all the other good stuff it does for the company. I’m sure $2 billion over the next five.

Karin Bursa (33:37):

I was going to say, billions, billions, and breaking down these silos and really accelerating, you know what, we’re going to talk I’m Tech-Talk we are, we’ll talk about things like accelerating the flow of information, right? Seeing signals sooner. And you’re going to hear me time and time again, come back to the steam of replacing inventory with information, right? We can be quicker and more responsive to market changes when we’re able to produce and distribute because we’ve got that increased visibility or, um, machine learning and artificial intelligence with helped us to refine our forecast or to tune our inventory, um, requirements for the business or to optimize our distribution routes. So tons and tons of opportunity. Um, and for many companies, many of those global brands, you are talking billions. And I think that’s a great example of a business that’s looking comprehensively about how do I take my human capital, that expertise and the technology to really solve and accelerate the flow of goods and the response and keep

Scott Luton (34:51):

You’re preaching at the first Baptist church of supply chain. It feels like, and I’m a, uh, I’d volunteer to be a deacon in your church at Korea. And I really like what you’re, you’re saying there’s so many kindred spirits here. And, and as, as Kara Smith, Brown has said, it is supply chains. Moment, I think is her phrase. You’re already kind of foreshadowing some of the things that folks can expect to hear and engage in and learn more about with tech talk, but expand a little bit more. What else, if you were describing some of the things that come future episodes, what else would that involve? Yeah.

Karin Bursa (35:27):

So we’re going to talk about some fundamentals, right? Just so we’re all on the same page. We’ll talk about what the heck is this digital supply chain and what does it mean and why do I even care about right. And we’ll talk about some topics like planning and forecasting and multinational on inventory optimization, sales and operations planning, which you know, is near and dear to my heart as a topic that I think adds tremendous value to businesses of all sizes. Um, we’ll talk about things like what the heck is a digital twin and do I need one? Um, and what’s that twin going to do for me? So maybe I need triplets and not just a twin, but, well, we’ll dive into that a little further as well, and talk about areas of automation, um, new opportunities around the internet of things or robotics and how that is accelerating the flow and collection of data, the signals that are used and not just what’s happening on the production floor, but what’s happening out in the marketplace as well.

Karin Bursa (36:27):

So lots and lots of ideas, but Scott, I got to tell you, I want to know what are our audience wants to hear, because I want to make sure that we put some priority around those topics. And I’m hoping that they’re going to be sharing some of their insights as well, because I know they’re so shy and they hold back all the time. Now, one thing I love about the supply chain now, audience is that they do offer up and they’re looking to help each other and bring new ideas to the table and share what’s working. And we want to do that with tech talk as well.

Scott Luton (36:58):

I’m with you, I’m completely with you. It has been, um, you know, there’s been no shortage of surprises as, as we’ve continued to grow and reach more folks and, and, and cover more aspects of, of this fascinating industry that has global supply chain. Uh, but I gotta tell you seeing the level of engagement and, um, and how they lean in to the shows or live streams or how they, you know, they share some of the things that they’re experiencing or some of the things that we should be covering, frankly, it is, it’s a secret sauce and some, and perhaps one of the best parts of this journey. So I’m looking forward to tech talk, you know, benefiting from that same level of engagement. All right. So to your last point, you made, you want to hear, you want to put your finger on the pulse of what folks want to hear about and where they want to engage in terms of different subject matter. So how can folks are listening to this conversation, reach out and connect with you and tech talk?

Karin Bursa (37:58):

Absolutely. He’s got, first of all, let me congratulate you on your global audience. I’ve seen some of the numbers recently and they are impressive, and I’ve listened to a few of the live streams where you’re bringing in folks around the world on a regular basis. So congratulations. Um, obviously they’re seeing a lot of value and the content and information, um, that, that your team has been sharing, um, and met the, the, uh, different podcasts that you’re offering and live streams as well. So congratulations on that, getting in touch with me. Um, so number one, I want to drive him supply chain. Now it’s fighting and check out tech, talk like us. Look at the information, sharing your ideas with us there, but also connect with me on LinkedIn. Um, and let me give you the first name. So it’s a, it’s a little unusual it’s pronounced Karen cut then. And it’s spelled K a R I N. That’s the first name? Last name is easy. It’s bursa B U R S a. So look for me on LinkedIn Kerryn bursa, and I’d love to connect with you there or connect with you on supply chain now and, uh, and respond to your feedback. And I’d also asked that our audience share this, uh, tech talk podcast with their friends in the industry as well.

Scott Luton (39:20):

Wonderful. And, you know, as always, we’re gonna make it as easy as possible for our audience to connect. We’ll be featuring Corinne’s LinkedIn profile in the show notes. So it’s one click. That’s what we try. That’s what we’re all after, right? One click. That is right. And I want to echo Corrine’s sentiment. We’d love to hear from you about what you want to cover, you know, early on in, in our earliest days where we, you know, we love Atlanta and love the business city that is Metro Atlanta and the diversity of POV and industry that’s here, but we’re way too focused on what’s here. And we really made very deliberate strides to cover global stories and, and global leaders, global companies, uh, practitioners, and, and issues around the world. So let us know what we’re not covered enough via tech talk or supply chain now, uh, that’s, that’s really valuable to us.

Scott Luton (40:12):

Um, all right. So again, I’m partial, but this is going to be a home run series. No doubt. It’s going to be working hard Corinthian. We’re working hard. The team here is, and we’re working hard to continue to elevate your supply chain IQ, mr. And mrs. Audience. Um, especially during this time challenging time to sounds close. So cliche, but it’s cliche for a reason. Now these are very unique historical times. We’re all trying to navigate through together. I love the phrase Kerryn. I think it is same boat, different storms, or I might have it backwards, but, you know, we’re, we’re all fighting through some very common challenges and then we all have some different, unique challenges business and otherwise. So, um, but this year, our team prides you, uh, prides ourselves on bringing the best. And that’s what I, that’s one of the chief reasons I’m so excited. It’s because Karin bursa is one of the best. And to have tech talk here as part of the supply chain, now, family programming, we feel like we have, um, upheld that, that standard and that commitment we have here. So Korean, thank you so much. We’re so excited,

Karin Bursa (41:19):

Right? Thank you. And it’s a lot of fun. It’s going to be fun. We’re going to answer questions. We’re all going to get smarter in the process. And, uh, and I’m hoping that we inspire the next generation of supply chain leaders. We’ll put as always.

Scott Luton (41:34):

So we’ve been chatting with Corinne bursa here on the first episode of tech talk again, you can find that wherever you get your podcasts from T E K a T O K, I got that right. Corrine. I need to practice that about 17 more times for the next one, but really excited about it. Check it out, subscribe, let Kerryn and the whole supply chain now team, uh, let us know what you want to hear about. So, but, but we’re going to be launching out of the gate with some rock solid episodes. That’s going to help us all. So own that note. You can check out all of our, a wide variety of thought leadership at supply chain. Now at supply chain. Now yet radio is going away really soon, depending on when we publish this episode, it might be supply chain or supply chain But Hey, she just know we’ll be there to help. Um, and you know, uh, beyond finding tech, talk beyond fund and supply chain now, wherever get your podcasts from, we want to challenge our audience. That what same way we challenge ourselves and our team. Hey, do good. Give forward, be the change that’s needed. And on that note, we’ll see you next time here on tech. Talk on supply chain now.

Featured Guests

Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 


Scott W. Luton

Founder, CEO, & Host

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Sofia Rivas Herrera


Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey University, class 2019. Upon graduation she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management (GCLOG) and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Former Data Analyst within the airport industry in Latin America at Pacific Airport Group, performing benchmarking reports and predictive analysis of future market behavior.

Currently working as Sr. Staffing Analyst within the S&OP team in Mexico at the biggest ecommerce company in Latin America: Mercado Libre. Responsible for workforce forecasting and planning through the analysis of demand, productivity, capacity, cost & time constraints. Sofia self identifies as Supply Chain Ambassador, sharing her passion for the field in her daily life. She has been recognized as upcoming thought leader in the field and invited to participate in several podcasts (Freight Path Podcast, Supply Chain Revolution Podcast, Let’s Talk Supply Chain, Industrificados) to discuss topics such as digital transformation, automation and future skillsets for supply chain professionals.

She is a frequent featured guest at Supply Chain Now and appointed co-host for their new series Supply Chain Now en Español. Global Ambassador for ISCEAs Sustainable Supply Chain Professional Certification (CSSCP) and keynote speaker at World Supply Chain Forum 2021 by ISCEA Indonesia.

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Karin Bursa


Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 

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Vin Vashishta


Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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