Supply Chain Now
Episode 438

Episode Summary

The ‘TECHquila Sunrise’ Series on Supply Chain Now shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week. If you are looking for a podcast about ‘so-and-so signed a contract with such and such,’ or ‘they just released version 20 of that same technology you didn’t buy last year,’ this is the wrong podcast for you. But if you are looking for real news and innovation, welcome to the Sunrise.

Episode Transcript

Greg White (00:00:00):

This week at tequila, sunrise, we’re smoking and drinking. Yeah, we’re doing our first founder interview. And then

Greg White (00:00:07):

It’s a hot one, a cannabis

Greg White (00:00:09):

Industry, supply chain tech leader. I’m taking a step towards the dark side. Yeah. I’ll tell you about my newest gig and tell you why. If you’re a founder, you might just be as excited as I am. I’m also going to highlight one big mover in the supply chain techs,

Greg White (00:00:29):

Doc index. So listen up it’s time

Greg White (00:00:41):

And to wake up to tequila, sunrise, where unfortunately, without the aid of tequila, we opened your eyes to how startups and venture investing. Tech’s focused on supply chain tech every week, this unholy hour of the day. If you want to taste of how tech startup growth and investment has done, join me every Thursday,

Greg White (00:01:03):

Blinding tequila, sunrise

Greg White (00:01:07):

Wide here from supply chain. Now I am always happy, never satisfied, willing to acknowledge reality, but refusing to be bound by it.

Greg White (00:01:16):

My goal is to inform,

Greg White (00:01:18):

Enlighten and inspire you in your own supply chain tech journey. Hey, in case you’re listening in supply chain now main channel, you should know, you need to subscribe to tequila, sunrise, wherever you get, your podcasts will only be in the mainstream for a couple of weeks more. Go subscribe to tequila sunrise today. So you don’t miss a thing. Hey, you may have heard me mentioned biology. Openeth at Cooper, a venture capital in episode five, remember Paul Noble CEO at Verisign and introduced us biology. And I really hit it off over a couple of cold beers talking about what we thought could be improved in the investment ecosystem for founders biology shared Kibera is visionary founder, empowering investment philosophy. I found it a really refreshing approach as a founder, fast forward a bit. And when biology and James McKee and st Azore Lou asked me to join as a venture partner, I had to say yes.

Greg White (00:02:16):

So let me tell you why Kibera invest in early stage companies, seed stage and a rounds early company success we’re consultated investors for founders who are, re-imagining how we work. And we live who are building emerging technologies for future of work industry 4.0, and now after a couple of cold beers supply chain, a lot of founders have reached out to me to share their ideas, their companies, and there was, and I really look forward to talking to you if you need guidance, or if you’re considering a fundraise and you’re an early stage company, reach out to me That’s U B E R Alright, I’m pretty excited to get you to our guest for this week, but first let’s see what’s going on in supply chain tech this week. Hey, money seems to be slowly coming out of hibernation. And let me tell you about one investor, Cambridge capital Ben Gordon, who I’ve mentioned on the show and will be a guest in future weeks has already made three supply chain deals this year two in tech lift it, which we talked about a few weeks ago and bring that closed in April on 30 million in funding somewhere under $500 million in valuation.

Greg White (00:03:38):

So there is money in the market buck up little campers. There’s a big opportunity out there. All right, let’s talk about this week, 264 funding rounds for $7.3 billion 97 acquisitions for $12.5 billion. And this week I dug into supply chain deals. There were 10 rounds for $97.5 million. All right, let’s jump to the tequila. Sunrise supply chain tech stock index, because it is so easy to say it is easy to say that not much happened this week. Look nearly every stock is flat to up a little this week. As of Tuesdays close PTC park city group down slightly SAP is near its 52 week high that it hit on Tuesday and get this big commerce. New member of the index jumped $28 when it announced it’s Instagram integrations to over 104, there are some great and interesting deals happening this week. I’ll go into some detail next week and I’ll include them in the show notes at supply chain. Now, hyphen sunrise, but we have a special episode today. So let’s roll right into that and get ready for a little bit of transition from smooth jazz voice to zoom voice.

Greg White (00:04:56):

Hey, it’s time to bring in our guests. Colton Griffin, CEO flourish. One of the leaders in the cannabis industry. Let me tell you a little bit about Colton. He’s a supply chain veteran graduated Magna Coombe Loudy with industrial engineering from the university of Tennessee. Get this has Bechtel Schlumberger, genuine parts, which is Napa and Manhattan associates in his experience. And he stumbled into the cannabis industry by pivoting a prior company, to create this industry leading, I would argue track and trace company. So let me make one full disclosure. I’m really honored to serve on the board of directors of flourish. So I might be a pretty big fan, but what I’m really excited about is today, I get to ask Colton a bunch of questions that I have never really gotten to ask him before as a board member. So before we get started, do you have your shot glass? I do. Alright. Bottoms up. Okay.

Colton Griffin (00:05:59):

And this thing started,

Greg White (00:06:01):

Let’s get this party started. Look, you and I have known each other for a while now, but our listeners don’t know you and on tequila, sunrise, I want people to get to know you. So tell us a little bit about yourself, your hometown, a little bit about your childhood and, and maybe what type of kid you were. I have a feeling I know, but

Colton Griffin (00:06:22):

Love it. Well, thanks for having me on, uh, it’s, uh, it’s great to be here. So I grew up in rural East Tennessee, uh, between Knoxville and Chattanooga, and I definitely have an appreciation for the outdoors and country-wise, I actually went to boarding school in Chattanooga and got a scholarship and went there and left home in 14 to go to prep school, which was a world of difference from where I grew up, had a great experience. And then I was university of Tennessee and studied industrial engineering there, and then wound up at Atlanta at Manhattan to really kick off the career.

Greg White (00:06:56):

Any aunts, uncles, grandparents, anybody impart any significant wisdom on you? Or was there kind of a pivotal moment when you, that you can recall from your childhood? You know,

Colton Griffin (00:07:11):

I think my parents raised me, right. I have had a good, good foundation as far as morals and discipline and hard work. And, uh, and then, you know, when I was, I would say when I was in high school, I had a bunch of really like amazing mentors, a couple teachers who were just really well educated and have pretty world views. And I was a, I was an Eagle scout at the end of the day. I went to boy Scouts for four years, had a great scout master. We reactive, um, and the camping. And that’s something that minds talk firewood all winter and raise money. So there was a good number of influencers or one person from before I was in high school. I wrote a bio on, had a really successful career, ended up in 18 T, but earlier in his career, he had hiked across the country by himself. He grew up in like in the core West, Virginia tried to cross the country at 16. And then, you know, when I knew him, I used to do a lot of yard work for me, huge house and, uh, you know, had a kind of successful career behind him, but it was kind of interesting. Ran a bio on someone like that, that varied background.

Greg White (00:08:17):

Interesting. That reminds me of a friend of mine who did a similar thing. He’s about six foot seven and he drove a Volkswagen bug across America, kind of doing the same thing, couch hopping and, and then settled down, I guess. So does wild oats and settled down and started a business he’s Uber successful now? That’s really interesting. I’ve always told people, I feel like I wasted my youth not getting wasted. Maybe I should have done that more so well. So, uh, so let me ask you about some of the things you like. You got a favorite topic, or are you a fan of anything big? What’s your favorite hobby? I, you know, I used to be super involved

Colton Griffin (00:08:56):

In politics, uh, which was my, my, my sort of passion when I was doing the corporate job at GPC. How long were free time they have now a Donald, some of that back politics is, is even more divisive than it was five years ago or seven years ago. So that was even possible to keep up with how things were made. Uh, it’s been kind of neat seeing it from the inside and now I belong activist background from when I was probably, I mean, I grew up with internet, right. So, you know, as soon as I had access to understand what was going on in the world, it’s like, no one care about this. Like assign all these online petitions. I’m like 13, 14 years old, uh, you know, like suddenly was right there. So

Greg White (00:09:45):

That’s pretty cool. So that’s your, that’s your hobby?

Colton Griffin (00:09:49):

Yeah. I’m not a sports and tell you, I don’t like going to the games and having fun. I just haven’t ever, ever lashed onto a specific team. I mean, go balls. I enjoy football out there and it’s fun to go back for a game. And you know, other than that, now it’s nice to get away from technology some and just, uh, you know, is it the great outdoors during COVID it’s even that that’s all we got. So definitely been enjoying some, some outdoor activities this summer and spring.

Greg White (00:10:22):

So you’re in Cali, right. So you’re close to the beach,

Colton Griffin (00:10:26):

Um, like a beach in the block from the beach. I can almost throw the Frisbee and hit it. So, yeah. Uh, trying to, trying to learn some surfing, biking running right here, um, which is a pretty cool town it’s, uh, to me know, on the West side of LA here, have you hit the weights on the beach?

Greg White (00:10:45):

I think they took those away. Didn’t they

Colton Griffin (00:10:47):

That’s yeah. All the gyms are closed, um, including outdoor door. So muscles.

Greg White (00:10:54):

Yeah. That’s all right. Muscle beach, Venice. Yeah. That’s, that’s a cool area out there, but you lived in Atlanta before

Colton Griffin (00:11:00):

You moved out there. Right? A good years in Atlanta. Um, really loved my time there and a couple of years at Manhattan and then a couple of good years of genuine parts building out all their analytics and deploying that across the country. And then, you know, we did some consulting and continue to work with them being a past that past being a full time employee there. And, uh, yeah, really love, love Atlanta. It’s I think it’s even more on the radar than it was when I first moved there. Uh, but I was a big, big advocate selling, selling, and we still have the office there. It’s our official HQ. A lot of our team is in Atlanta. Yeah. Nice digs too.

Greg White (00:11:42):

Um, okay, so first got you. Question is, uh, what is your favorite word?

Colton Griffin (00:11:48):

Um, my favorite word, um, my word obviously is flourish. Wow.

Greg White (00:11:57):

Getting people have tuned you up, man.

Colton Griffin (00:12:02):

Uh, you know, um, but yeah, I don’t know that I’ve ever thought about that question. Yeah,

Greg White (00:12:11):

That’s a toughie. Isn’t it? If you come back, it’s okay. If you come back to it

Colton Griffin (00:12:14):

Later. Okay. Just flourish too, versus a good wine. I, we, I felt like we landed on a name that, that spoke a lot of what we’re trying to observe and empower and, uh, yeah,

Greg White (00:12:29):

For the cannabis industry, it’s a double entendre, right? Yeah.

Colton Griffin (00:12:33):

So I love it. Flirt the plants flourish and the companies flourish. We were, we were, we were very close to naming the company leafy and then we trickled it and realized there was already a big company in the space called Leafly, which would have been very confusing and a lot more than cultivation. Now, then that was the first product or piece of the product launch. So we landed here. It’s much better. Yeah. It’s good. Great looking shirt too, by the way, one of my favorites. So thank you for that as well. Wrath the brand. Um, so any, so aside from you

Greg White (00:13:12):

Childhood, maybe at Manhattan man,

Colton Griffin (00:13:14):

Maybe in college or, you know, or whatever, any mentors or any pivotal moments, I mean, anyone who kind of helped you become who you are today or have that sort of a pivotal moment or anything like that? Gosh, it’s been like a series a, of, of good mentors as I transition the geographies and, you know, stages in the career, you know, and it hadn’t, I think I was lucky to have management that was pretty supportive and I did a lot of self study and push myself to, to learn things a little bit past my job role. Um, but you know, our, our, um, my management there and VP there were, were supportive of, you know, doing innovation and, you know, allowing us to experiment and fail if we needed to, uh, even if we weren’t billing the clients for it. So that was, that was good.

Colton Griffin (00:14:13):

And then CBC, it was a bit more of a, an Island and a very large corporate enterprise. So, you know, I had a good manager there who also, I think just respected that the work was getting done and, you know, it was great to, um, to work with, you know, I think our, our board here has been really impactful. Um, you know, you and Tom and Mike, uh, uh, really, really, you know, I didn’t appreciate what a board was until we put it together, um, you know, over a year ago. And, uh, sounding that off in a structured way has been really, really helpful over the last year and getting some clarity on taking this company the next stage. I think that’s

Greg White (00:14:52):

Really good. That’s a really good observation for other founders, right. Is if you construct your board the right way, it’s, it’s as much mentorship as it is guidance and oversight, right. I mean, it’s somebody, you can bounce things off of, you know, and I think a lot of people, a lot of founders, I know a lot of founders see it as kind of an obligation kind of those pain in the asses and suits that you have to

Colton Griffin (00:15:22):

Every month or quarter or whatever. Right. But it’s a lot more than that. If you construct it right, you started a business to not have a boss, then suddenly you realize you have a lot of bosses. Right. But yeah, no, it’s, uh, it’s definitely, I think it’s a huge advantage if you do it right. Cause you, you know, especially if you bring people in that have done done it or observed it before, it’s key. Tell me why

Greg White (00:15:48):

It is. And, and, you know, I mean, I think it’s a joy for us, you know, Mike has done it, I’ve done it. Um, you know, I think it’s a joy for us to be able to help you get beyond those things, those dumb things we did, we can, you know, we can hear, we can hear them coming a mile away and help you understand, Hey, if you do this, here’s the consequence of that or, or here’s the upside of that. Or if you do this, do it that way. I think that becomes really powerful. At least I hope it is. Um, but yeah, I think if you have, and you’ve done a great job of constructing a board that has knowledge of finance, of supply chain of the industry, of the big players

Colton Griffin (00:16:34):

In the industry, Tom, of course from Oracle. Yeah.

Greg White (00:16:39):

And, and you’ve got a great diversity there, plus a couple of your cofounders

Colton Griffin (00:16:42):

Was on the board with you. So yeah,

Greg White (00:16:45):

A lot of inside and outside her view there. So that’s well done from that standpoint. So, um, okay. So I wasn’t really sure how to ask this question, but what I’ve seen with really, really successful founders and people who, particularly people who’ve found and lead companies is often they have a trait, you might consider a dysfunction, but somehow they make it work for them. So do you recognize that? Do you have something you think could be objective really considered a dysfunction of obsessive compulsive or whatever that you have actually harnessed and use to make you more successful?

Colton Griffin (00:17:31):

The abilities never turn it off. It’s like you’re a workaholic, which is something that I, I worked for like several years to get, keep in balance. But when I look back at, you know, the crazy amount of hours, not just me, but also co-founders put in, you know, some of the early stages of this. And we, you know, we kinda, it took us a while to get to where we are now. And we went through sort of a year and a sort of a challenging business relationship and, and spun album. So you’re in the wilderness trying to get our first product launched in a time in that process. Or even our first year with Whistler shear was pretty, you know, like there was a lot of bomber reasons why we should have failed, but, uh, you know, like just like the insane amount of time. And like, I, I’m very fortunate. I can sit down and like generally stay focused for like hours on end without even waking up and being attracted. It’s like the opposite of a D and D or a D and that’s always been good, you know, there’s noise and stuff around there. So that’s,

Greg White (00:18:44):

So once you’re dialed in, you are dialed. Okay.

Colton Griffin (00:18:48):

Usually. Yeah. I mean, that’s getting in the flow and getting in the, in the zone and then it’s just there to a follow up to some degree. So it has to be balanced out, like he wants a personal life, uh, which I do have, and I’m happy to have, but, um, the, you know, I think profounder perspective. You have to learn those lessons along the way.

Greg White (00:19:09):

Yeah. Well, I can see that you’ve got, I mean, I can see from observation that you’ve definitely got the ability to lock in. Um, I mean, I’ve watched you produce things we’ve talked about in relatively shorter. So I get that and that’s really powerful. I don’t know what you call that. I don’t know if you call that obsessive compulsive or whatever, but, uh, and by the way, I’d like to float a concept past you. So I think it’s incredibly ironic to call it obsessive compulsive disorder when most of the time obsessive compulsiveness is about order obsessive compulsive.

Colton Griffin (00:19:50):

Yeah. I agree with you on that one. Yeah. I think also the, uh, the ability to, to have imminent failure, like immediately in front of you, I for sometimes weeks on end and then completely just being able to shut that off and ignore and stay focused on what, what you need to do to your dine is also, I don’t know what I look back sometimes. And I’m like, like, why was I just sitting in my room crying at this point? Because it’s, you know, it’s like, it’s like, are you just insane? And you have no, no emotion to the process, like how bad that is, but are, you know, like from a risk perspective. But you know, I have to be able to compartmentalize that off, which is, I think a strength.

Greg White (00:20:37):

I think that, I think that is re really a strength. It’s absolute necessity in my opinion, for a founder to do that. I think, look, I think when we look at society, a lot of the great people had what you could arguably call a dysfunction, but in truth, they turned that dysfunction into something productive. So it just becomes a function at that point. So. Okay. So you brought it up. So I have to ask, I know it’s probably tough right now with what’s going on with COVID and everything, but what is, what do you do in your personal life? I mean, tell us, tell us a little bit about a day in the life, outside the office

Colton Griffin (00:21:20):

For coal side of the office. So getting into some beach time, uh, doing some, some, some very casual bike, riding, not a biker. I don’t think I can stand Exxon yet. Uh, um, I definitely worked in some hikes. I mean, fortunately to have a really good, I think, good social like friend group, uh, here and around the country. And so, you know, a lot of going to the bars and going out, although none of that is happening anymore. So now, you know, having people over, like maybe I should beach or, you know, or the house. I mean, I, I try to disconnect in a meaningful way regularly we’re during the work week is pretty focused on work, but, um, the normal stuff just trying to get out. And I mean, hopefully my, my escape from work is more than walking to Starbucks, getting a coffee and back a little bit more, more than that. But yeah, you know, I, I enjoy, I enjoy hanging out with friends.

Greg White (00:22:18):

Are you off when you’re off? I mean, you do, do you tune out, dial out for at least a few hours a day or,

Colton Griffin (00:22:25):

Uh, I would say a few hours a day. I would say, you know, maybe one to two hours a day, you know, I, I really do like getting in the gym. I feel like that’s the habit I’ve built more consistently over the last couple of years or some of those are closed as well now. So I’ve taken up running, which I don’t love, but it is actually the more you do it, the more you learn to love it. And when I do take vacation, I, you know, I, I do more, like I move all the apps off the first screen and turn off all the notifications and set that office. And, you know, you can always get in touch, but you have to, you have to do that level of, because otherwise it’s constant checking. So, I mean, I actually try to tell everybody on the team that they can be yada, if you’re going to disconnect and you disconnect really do it, reset periods are super important, you know, to be focused when you be focused.

Greg White (00:23:21):

Yeah. You’ve got to reenergize at some point. Right. That’s really good. So you turn off notifications and

Colton Griffin (00:23:27):

Move the apps onto the differential. That back for the sound sound. Yeah.

Greg White (00:23:32):

Wow. That is brilliant. I had not thought of that.

Colton Griffin (00:23:37):

Cause your emails right in front of you, otherwise, you know, you, you can’t even, you know, you want to try to even reduce like Facebook use I Facebook app, movie screens that actually would help me stop checking these apps because it’s trying to theory pick it up all day long. And you don’t know how many times you like, did you really check your email 500 times a day? Probably.

Greg White (00:23:59):

Yeah. I bet there are people who do, I mean, you know, if you follow a Twitter feed, man, you gotta wonder what else are some people do. And I don’t know how they can do it. I find it really cumbersome to do it, but I’m probably more like you, I’m a very inertial, right? When I’m on I’m 100% on when I’m off, I am more than a hundred percent off. Right. So it sounds like you do kind of a similar thing, not many hours off, but, but if they’re good hours off

Colton Griffin (00:24:32):

Accounts and if you love what you’re doing, then it’s, you know, when you’re working, it’s not, it’s not grueling. So

Greg White (00:24:39):

Yeah. So you mentioned a little while back, you mentioned some of the challenges that you had seen and maybe some of the challenges that COVID, or that, um, you know, the things going on in the cannabis industry now, I don’t know what, what might have challenged you, but this is a question I’ve heard asked and I, I love it. So I think people learn a lot when they take someone who’s been, when they hear from somebody who’s been successful, like you, and they hear about a moment that, you know, was kind of pivotal for somebody, it was go cry in your room or it was, you know, give up on your goals or it was feel crushed by something that’s happened to you. Can you tell us about maybe a moment like that and how you handled that? How did you come through it?

Colton Griffin (00:25:27):

There’s so many really,

Greg White (00:25:33):

I mean, like you said, you kind of detached from it. So I mean, arguably some of these could crush a particular person frequently, weekly, daily, even, I don’t know.

Colton Griffin (00:25:42):

Yeah. You know, especially, you know, doing, getting a company launched, like there’s, you’re just going to hit a lots of failures or mistakes and things just like sometimes don’t work and you know, you have to stay focused on the bigger goal and not let it completely consume you, you know, the first day of vacation, uh, this year. And, uh, I mean the year, um, we, uh, we had a big client that we thought was going to turn and that was gonna be really asshole and screw up a lot of projections, a lot of, kind of our fundraising story. And it was just like, why’d, you probably couldn’t have thought of, so I couldn’t have come up with something that would have been worse for us to, to get through. Um, and

Greg White (00:26:27):

Around Christmas time too. Right,

Colton Griffin (00:26:31):

Right, right. Right. Like literally the first day I had planned to take off, take off like four days, you know? So it’s like something that’s just, you know, you can set it aside. There’s really nothing you can do about it at that point, you know, over the holidays hand kind of consume you, you know? And so when you, you ultimately though we put together a strategy and then three backup plans, um, made some, some quick decisions, uh, you know, went through a really structured campaign to turn things around, you know, worried that something was going to go off the rails and trying to dig deeper and understand really where that was coming from. And maybe why we didn’t see it in the first place or, you know, what, what was really happening at the end of the day, it came out like much stronger. And we, we, we saved what we needed to save and we affirmed, you know, I think like even a better commitment, a better position than we are now and solidified things that maybe that needed to be discussed and had to be, you know, you’ve been, you know, checked along and not been addressed.

Colton Griffin (00:27:32):

And so, um, you know, like there was, there’s definitely moments where it was like the OSHA plan was really, really bad and really real. And, you know, I would say probabilities, like if you just had to pick numbers like that, that was like the 70% likelihood of where it was going. Right. But, uh, you know, pull the record and jump bail. Right. Just, um, that order, hopefully. Yeah. So, you know, um, I think that was like a huge challenge for us, for, we put a lot of work into something and thought it was all gonna fall apart. You know, a lot of things upside down, you know, and a known risk that, you know, became realized. And then ultimately though it was mitigated and turned around into something that’s actually a lot more positive. So, uh, I would say that even if you think you stake everything to one to one element of the business and, you know, instead of so core and you know, it’s something you kind of bust your ass over multiple years to make happen, you know, and you think it’s all gonna fall apart. It, um, but you also need to take some blinders off and realize that we can build is, is bigger than one, one piece of it. And, you know, if you just focused on the fundamentals, you turn that around, you know, works itself out.

Greg White (00:28:54):

Is that the big lesson that you think, I mean, recognize when you’ve got too many eggs in one basket.

Colton Griffin (00:29:02):

Exactly. You know, and also, um, you can, I think in relationships, internal and external with your customers, you can’t take for granted, it’s important to document over communicate. Uh, it’s important to set structure around that. So, you know, you think about like, you know, like we’ve had, you know, one or two really good people that ultimately left and left for better opportunities. And you’re saying maybe, you know, like those put those strategies in, you know, early, you know, that retention starts like way beyond way before, you know, there’s a flag or it’s for internal use and then for customers and, you know, in partners and that sort of thing, even if everything is roses and going really well, it doesn’t mean you can take those relationships for granted. You still have to it’s constant work to keep them. And diversification is important as well. It’s always nice to have those plans ready so that, you know, you can execute them when you need to, if you, if you think about in the business, what is the worst thing that could possibly happen and then plan for it, you know, when, when it does or if it gets even close to it, it, uh, give you ready to, to turn it around.

Colton Griffin (00:30:13):


Greg White (00:30:14):

Really poignant. They’re a great, a great, um, athletic coach, swim coach. Once once said to me, I can tell you with one question who my grades are going to be on my team. And that question is, do you love to win or do you hate to lose? And, and he said, universally, the greats hate to lose. Because with that mindset, you consider what it is that makes you lose. And you work hard to eliminate any possibility that you could lose. And by, by eliminating the possibilities of losing you win, and they sort of consider winning the job, these grades, right. And, um, recognizing that knowing what could go wrong, that’s a critical thing. And it’s really hard to do as a founder. Isn’t it? I mean, you, you want to think everything is roses and daffodils, right. That it’s all gonna go so well. Um, but you do have to consider the downside risk. Yeah. That’s a great lesson, man.

Colton Griffin (00:31:23):

All on a pieces to making the whole organization work and, you know, early stage or as you’re growing order, I mean, they all have to be there. I mean, you can’t function without, you know, um, so taking each one and figuring out what would happen if you, if you ripped it out, um, and how you mitigate that is, you know, it’s like a constant exercise, you know, and then yeah. But it’s, uh, you you’ve learned some of those lessons along the way. So, you know, everyone has missteps and things fall through that. You thought were, were sort of things, but at the end of the day, I mean, you know, like she got the right team in place and you know, the right, the right foundation. And, uh, it transcends that.

Greg White (00:32:05):

So, you know what I think, um, this is my observation on that particular topic, which we can’t go into a lot of detail on, but what I think you’ve really exhibited here is your, uh, desire or need or ability to own it, even when it’s beyond your control, because the situation, the specific situation that you’re talking about, there’s no way you could have had an impact and the, uh, strategic or political conditions that put that situation in play or well beyond even your, even your most powerful advocates area of area of influence within that company. So, um, I appreciate that you own it. I’m going to tell you, take it easy on yourself a little bit, because maybe there was some aspect of taking the, taking the relationship for granted a little bit, but the truth is the pivotal moment was well out of your control. And in the end it took resolving that particular pivotal condition to, to really save it, to save both your customer, I believe, and, and the relationship

Colton Griffin (00:33:21):

Between flourish and the customer. So, you know, we work in an emerging industry in a very chaotic landscape where there’s a lot of things, you know, in our customer base and in our, in our day to day that not in our control and for our clients as well as for us, right. Like, you know, who knows, you know, our regulatory change happens overnight and then suddenly, you know, people’s business models are flipped on their head, right? So we, uh, I think, you know, this, one of the big things around this industry is like, you have to be, you have to be super confident, recognize that you have control over things, certain things, and then things you don’t, you have to just be able to roll with the punches. Cause they’re there often, uh, I mean, you know, I like I’ve had prospects that were ready to sign and the freaking facility burns down the day before, you know, the, we, before we get a contract executed or, you know, somebody, um, you know, gets rated and something shut down or, um, you know, the permit that, you know, everyone was expecting to happen gets rescheduled for two city council meetings, you know, because of, uh, you know, a permit landscaping issue.

Colton Griffin (00:34:35):

It’s like, you know, or an inspector that needs, you know, something that happened. I mean, there’s just like so many things in this industry that, um, you know, or like a business, everyone thought was like, you know, doing well suddenly completely class, because it was all smoke and mirrors at the end of the day and it’s holding the bag and, you know, product or accounts receivable, that’s like not gonna happen. I mean, it’s like just the very wild West, um, you know, fast moving environment with, you know, with folks that kind of run the full spectrum of what you, what you can imagine. And, uh, you know, like you have to, you have to be very comfortable in that position here.

Greg White (00:35:18):

You have to be in control even when things are out of control. Exactly. Right. Um, so, so this leads me to th you created a beautiful segue because I really have wanted to ask you this, what in the name of God ever inspired to found

Colton Griffin (00:35:38):


Greg White (00:35:40):

I mean, you had a perfectly good, I think, right.

Colton Griffin (00:35:44):

Business with WM site, which was the company you kind of pivoted to become flourish,

Greg White (00:35:49):

But I know you had kind of an interesting experience in that,

Colton Griffin (00:35:55):

That caused you to do that. So can you share

Greg White (00:35:57):

With us, I mean, why this crazy cannabis industry, right. And why this, you know, this particular angle on it. So, you know,

Colton Griffin (00:36:09):

Traditional supply chain, the consulting was great green money. I mean, much better buying with some of the cannabis money we made, um, you know, enterprise it consulting. This is an incredibly lucrative and, you know, we know the whole reason why we we’ve formed WM site originally was because we kind of got tired of just building the same thing over and over, right? Like reporting analytics, tidy, or warehousing operations or fulfillment pretty, I mean, you know, after you’ve done it for a hundred clients, like it’s kind of like, are, do we really need, you know, to start from scratch consulting, feasibility the same thing for the last five people. So like we wanted to productize that, but we realized what we were doing was it wasn’t a nice app. It was a need to have, but it wasn’t as execution driven as we wanted. So we spent like almost a year trying to get a pilot, like fully deployed, you know, like not just deploying it, but just getting it through the hoops and realize this enterprise sales cycle was crazy.

Colton Griffin (00:37:08):

And, you know, just like it was, we didn’t start at this just to like, make some software and make some money. We really wanted to actually do something that meant something. Right. So like, you know, like this, this, these tools should actually positively affect people’s lives. And at work I personally have actually really, I think back to when I was actually in high school and had all these like, plans around like, wow, this is so amazing. You could can do all these, build these products with it. Like, why is it legal? Like why don’t use him to make clothing and fiber and materials to make with it because federal classification is insane. And so I’ve always, you know, always loved cannabis and always, you know, had a social justice. So when we really just completely accidentally stumbled into this industry and connected with our first client or who became our first client, you know, we had learned lessons about wanting to know we wanted to tie out taco market.

Colton Griffin (00:38:08):

We had a product that was ready to do something with, we had a team that worked really, really well together. We had really good processes in place to get built when we knew supply chain. So like when this, when this happened, like we went to the industry and we’re like, our competitors don’t even track non-cannabis inventory. So you’re only tracking part of the inventory and inventory management system. It was like, I listened to his stories and he was a couple years in, so legalization in Colorado and Washington, Oregon, you know, that already legalized California was kind of a year out from your program being launched. So in LA was bigger than the entire market, just LA County was bigger than the entire legal market. Um, and you know, one is a year away from opening and you saw this massive set of business that’s going to unlock.

Colton Griffin (00:38:57):

And the players here, the software is like, it’s really kind of terrible. And, you know, I mean, I think a lot of people don’t realize that in certain States cannabis in Colorado or California in Colorado, particularly cannabis has been legal for a decade or more. Yeah. Right. In some sense, all of America, certainly not all of our fellow supply chain professionals recognize that. So there is actually on premise technology, old on premise technology that’s out there. The point of sale market was really hot because you have to appoint us over retail, but upstream is harder in manufacturing and distribution. And in cultivation, you know, suddenly you started asking and you found that, you know, you knew a lot of people that were in the industry or knew someone that was in industry. So all these, all these folks and started asking them questions about what they’re doing.

Colton Griffin (00:39:51):

And software was just like this complete nightmare and cannabis. There’s a state track and trace mandate. So you have to document everything in really specific ways on the cultivation process, tagging the claim, inventory, August report system, the state interface that you deal with provides little to zero business value. It’s clunky and starting to Harvey used everyone, you know, like just forced technology adoption, everyone hates, and it’s consistent. It hasn’t really changed three over three years. We’ve been, so, you know, we, uh, we just said like, let’s, you know, let’s run for a walk and we worked our code and we started hacking together. Ultimately we came to platform cause we, you know, we, we, we got out here, we toured a facility or two, um, you know, we had a couple of medias with some guys who walk us through, you know, what, you know, what it meant to grow.

Colton Griffin (00:40:50):

Like, you know, what are the stages of cultivation for instance, and industry terms and whatnot. And we kinda just went through it, uh, went for it. And, uh, you know, our first customer went completely dark on us for at least a month, which is totally normal. I candidates say they’re too busy and just not pick up the phone for a month because you know, happens. Right. But ultimately we had two customers, one in California who were kind of, we bounced ideas off. Most of ’em designed this out and then got it, got it deployed. And then we had a third in Oregon, all three of these customers looked completely different and they did a slightly different stuff. They had different backgrounds, teams are slightly different, but we were really specific. We didn’t want to buy a bill for one person. We knew the building for the industry.

Colton Griffin (00:41:47):

So we really just kind of close them on. And, uh, it was, it was an industry who we could get a common, you know, with a lot of, you know, uh, cannabis, both recreational and medical and you know, and then him quickly falling follow that over the last, last couple of years. And it’s just, I mean, it’s so exciting to be part of actually making this happen. You know, if you’re going to do something, if you’re going to put in the hours, you want it to be meaningful. I mean, not that moving boxes, the warehouse is not meaningful because if you’re providing tools for people grow their business, but it’s cool to be working with people that are, you know, like they have a passion for cannabis for all their life. And now we’re suddenly able to own and operate a business growing this plan, you know, getting a, you know, distributed, you know, across the state and, you know, executing on it. And, you know, they need these tools to, to run the day to day and price a little bit more meaning than some of the other projects I’ve done over the years.

Greg White (00:42:44):

So there’s a couple of dynamics in cannabis that I think it would be interesting for people to understand. One is the strict regulation and tracking of the product and to the dynamics of regulation in the industry. I mean the laws change frequently. So can you share a little bit of that with, with the audience and give them, I mean, just maybe some examples or, yeah,

Colton Griffin (00:43:14):

So we track in cultivation, we tracked, we tag individual plants as soon as they’re kind of large enough to have a tag on them. Of course, every state has this decided little nuances that are different. So it’s not like we build it once and just apply it everywhere. We fly, turn on and off different flags and where we deploy it. And then we record any waste off of those plants. And, um, we take the way that in a lot of States, we, we weigh every single one of his planes. They cut it down and then it loses 80% approximately of its way to water. And then we assign you the tenant and, you know, the, the dried material gets trimmed out and it’s put on a package. So we call, we use the term package ID as license, plate number, um, LPN, um, unique identifier, and then everything in this, in the supply chain come from somewhere and go somewhere.

Colton Griffin (00:44:07):

So, um, it’s a hundred percent tracks to the barcode that, you know, this assigned to and all has a history. And you can go back through the history and look at it cause there’s like very strict testing requirements. So everything has to be sampled and people spend hundreds of dollars per test the sample, you know, to test things. I mean, like if your tomatoes were tested to degree in cannabis are tested, you might not be able to buy all this tomatoes you buy because, you know, it’s like very familiar seeing traces of pesticide that maybe weren’t even like weren’t even applied to the plant. But like, you know, operators have to be aware of, you know, res residue maybe in the air around it or what soil they put on their plants and might have something excellent got into it. Cause it’s very sensitive, you know?

Colton Griffin (00:44:52):

So, um, you know, the product to get to market has to go through that step. And then yeah, so the regulatory requirements are basically an over-engineered SOP for everything you can think of documentation for everything that happens like two then three and then tracking it. And then there’s weird and there’s cost associated with every one of those transactions. And you know, I’ve never seen so many people jump backwards to save 25 cents, but you know, when just 25 cents a tag, like it wasn’t some days or 45 cents a tag, you know, and you’re doing thousands, you know, a month. So it starts to add up and it’s like, it’s like, wow, you’ve been there backwards to do that. Or you have to think about how you separate inventory because you know, if something fails a test, which was a legitimate reason why it could be fail and then you have to reach out to another, you know, 500 bucks, maybe they could just stand and, you know, and eat into your margins or get to destroy something or you have to reprocess it in different way. And like, plus I’ve heard stories

Greg White (00:45:51):

Of laws changing in a single state, which by the way, that’s another dynamic. You probably ought to share audience, but laws changing in a single state

Colton Griffin (00:46:00):

Over a hundred times in a year and a new paperwork, you have to sign different. Sign-offs different. Like, you know, like requirements on, on facility, things like camera requirements and security claim requirements. I think right now they just like the GE basically everybody two weeks, I’m gonna say two weeks or four weeks, like very short amount of time to say that everything has to have a third party mandated test attached to it. Right? So you’re talking, you know, thousands of thousands of inventory items across, you know, some people have big players, you know, dozens, dozens of stores, suddenly everything has to have a new label on it.

Colton Griffin (00:46:43):

Or like a new SOP has to be designed, implemented, deployed in a matter of weeks. Right. And coordinated with third parties and systems. And like these changes can sometimes happen like that, like in that like, okay, we’ve released guidance and you know, now you have to follow this and you have 14 days before, you know? And like, so now we suddenly have to train 200 people how to do something slightly different or the product can be sold in the market. And this happens like every state has different set of rules and it’s sometimes localities also put additional rules on top of that. And you know, basically like illegal industry, he makes good money in this industry. I’ll say that you have to have a good attorney, your legal team because you got to interpret it, you know, and like packaging, you never would have thought packaging would be so hard, but like, did you screw up packaging?

Colton Griffin (00:47:29):

There can be a million dollar mistake I’ve seen the whole business. You know, there’s no way to re there’s no way to take oil out of a big car and put it back into another big car. Once you film 10,000 of them or thousands of boxes by hand. I mean, if you’re these nightmares of people, like, you know, something, it’s just like all these little details that they have to be, every detail has to be thought of in like a really dedicated way. It’s a lie. I mean, the operators, it’s a lot of takes to get a product from, to market and then keep it in market

Greg White (00:48:05):

Overwhelming. So, you know, I know, and of course you can’t cross state lines because it’s federal rules and then you go to prison for the rest of your life and you can’t interstate banking because that is under the purview of the federal government. And then you go to prison. So this has been largely a cash though. It’s evolving, it’s been largely a cash business. I mean, have you been paid in cash and large sums by

Colton Griffin (00:48:33):

Customers? Yes. I have a handle. I have a money counter in the house to, um, to, you know, sometimes count, you know, someone drops off $30,000 in cash and, you know, um, yeah, I mean, it’s, uh, we, we, unfortunately the customers we work with and it was customer, most people in industry are able to get some level of banking. There’s just an incredible amount of paperwork that comes with it.

Greg White (00:48:58):

And that’s just changed in the last,

Colton Griffin (00:49:00):

Last year or two ago, you know, and it’s getting better and better because banks are figuring it. It’s just there’s ways to do it. It’s just, it takes a lot to make, make it happen and, you know, there’s risk and procedure and, you know, frankly it has to be worth it for bank fees are crazy, but yeah, credit cards are really non nonexistent. There’s just, it’s one of the biggest, and shouldn’t be most easily solvable solution problems in this industry. It’s just like the very small legislative changes that we need to make to make banking accessible, to get billions of dollars in cash, out of vaults and safes across the country and into the banking system. So people can just transact and send invoices and, you know, we’ve, we lost one more benefit benefits companies. When we, who gave us a, I mean, it was like mid payroll and they said, sorry, you can’t run payroll. Um, your drops, right. You know, and how you, you know, your, your employees expecting their paycheck and suddenly you had a switch on payroll company, you know, and in a matter of days, you know, and we’re not even a plantation company, we have to deal with some of the challenges, but not as much as our customers.

Greg White (00:50:08):

I mean, you don’t handle any of the plants, any of the product at all. Right. So writing software to those that do.

Colton Griffin (00:50:15):

Yeah. So, um, but it’s a banking incredibly challenging. And then if you’re a multi-state operator, you know, you’re, you’re operating under a different set of rules in every state you’re working on, you know, you can move your hardware and your packaging across state lines, but you can move into your product across state lines. And, you know, and then even in, even in him, some, I mean, it’s fine to do all the commerce, but like some of the major carriers and stuff, won’t, won’t transport. It, there’s still barriers. It’s not frictionless frictionless, you know? And like even I was at a big customer other weekend, they do, they do some parcel, like some stuff that’s not on a truck or, um, is shipped through USBs sometimes. And like I said, yeah, it’s great. It’s fine. It’s legal. But then when someone doesn’t know what it is and then seizes it or hold it for two weeks and it sits there and then use your customer. It’s like, it’s like, even if it is completely legal document and everything, like, people still don’t even know how to handle it. Cause there’s not consistent guidance everywhere. These are all solvable problems. Hopefully we’ll see some of them be solved in the next next year or so.

Greg White (00:51:22):

Well in taxation is burdensome to say the least, right. I mean, to me, it just seems like all these States have made this enormous cash grab. So the S is standard operating procedures and, and regulatory compliance is unbelievably burdensome and expensive. Yes. Right. You’re you’re, you don’t get, um, you don’t get economies of scale in the supply chain because you’re bounded by the state lines. Um, and you’ve got an incredible tax burden. I mean, significant, right. I don’t know what is it

Colton Griffin (00:51:59):

I’m going to say in like up to 40% of that self prices taxes I was looking today, um, which isn’t like, I mean, every state has a different tax rates. Sometimes there’s local taxes on it. And sometimes there’s also upstream taxes that you don’t see as a consumer. But I think Colorado, the tax rate right now is like 20, 20%. So, and plus local tax on it sometimes as well. Uh, it’s, it’s a lot. It’s crazy.

Greg White (00:52:27):

Well, and part of the problem that, that produces at least this is my estimation of it is in California. You are probably aware that there are a lot of companies that blur the line or even cross the line back and forth between in compliance being completely legal and completely out of compliance, essentially being old school type drug dealers. So, and a lot of that has to do with this onerous burdensome regulatory environment and the incredibly onerous taxes.

Colton Griffin (00:52:59):

It is. I mean, I’ll say this, I feel, uh, build some financial models for operators, uh, in the States. And, uh, the, the tax implication can turn the business problem, uh, plan from profitable to not profitable pretty quick. And it was also, um, IRS regulations around not being able to actually the dots, you know, most of the, the general costs of bringing this product to, for your federal taxes. So as well. So like most of the things that you normally would be able to duct is normal business expenses. Uh, you’re not able to a, on your federal taxes, which is just another, I mean, it’s, it’s huge. I mean, you know, he can’t deduct your expenses from your revenue and you’re paying taxes on, on, you know,

Greg White (00:53:46):

It’s crazy, it’s no wonder it’s such a volatile environment. And really the, I mean, the only answer to making it fiscally feasible is, is federal, you know, as a federal law change, even even the States, um, need to be tempered. I think it’s somewhat in their tax and regulatory oversight.

Colton Griffin (00:54:11):

I mean, some things are just in, it’s just insane. It’s like, say clearly, you know, whoever wrote this, doesn’t have any idea of what it looks like in the physical real world. And then on the federal level, I mean, you know, like you’re talking over a quarter million direct jobs, I think we’re around a half million jobs in total that are directly, you know, already been created by this industry. And we’re like, wow, it is incredibly early, still. Um, you know, you say like, you know, 70, 80% of the, of the cannabis in California is not even in the legal market yet. You know, this isn’t slowing down and it’s, I think legislation is sitting there ready to be voted on.

Greg White (00:54:53):

I mean, we’re talking about weed here. So this is a fun topic, man. I mean, this sounds like really burdensome, but I think a couple, a couple of dynamics. One is I see the cannabis industry as a great model for what is necessary in the broader supply chain marketplace, because of the accountability, the provenance and regulatory environment that’s required and technologies like yours and other supply chain technologies. They have to comply with that and they have to account for that. So I can see this being a great model because we can see, especially after COVID the, the broader, the, the mainstream supply chain going that direction and recognizing the need for that kind of thing. What do you think?

Colton Griffin (00:55:40):

Totally. I mean, we can do a recall and like two clips and figure out where everything went. You think about an agriculture. I mean, what is it the latest thing they were recalling this, this last week or so it was like onions, right? Like dozens of people died because salmon, right. And then it takes the process to do that recall as is weeks on end. If it even actually ever happens by time, by the time you’ve recalled it, onions are no longer good. It’s already there, you know, from a safety perspective. I mean, it’s pretty incredible, you know, from a visibility perspective, I mean, having, you know, like what other industry, people like vertical integration to the degree that they produce the raw material and sell it to the retail consumer entering in between. Uh, it’s pretty, pretty cool to have, you know, we’re doing a big product, a big, um, a lot of work in cannabis and really connecting farmers with like the, the midstream extractors and distributors and sort of a, we call it like a partner pharma malt farmer model, or where you bring some level of light technology into the farms and giving them like direct connect to section two, ultimately is how they make money, which is getting their product into, into the market and consolidating that into a single point.

Colton Griffin (00:57:00):

And, you know, manufacturer, I think that’s really, really impactful and powerful. And, you know, people talked about like vendor linking and, you know, and having visibility to why, you know, what is coming in, clear communication and master data like share between companies. I mean, there’s a lot of good models here on how it’s working. There’s still a lot of, a lot of things that were through, but it’s, uh, there’s a lot that that’s parallel, man. All right. So we’re

Greg White (00:57:27):

Gears here in a second, but I got it. I got to know, tell me something misunderstood or even mythical that people think about the cannabis industry that, you know, better,

Colton Griffin (00:57:41):

Two things. One, I think people think that folks are making lots of money and that is the case for some people, but like, we’re just talking to all these challenges. There’s, it’s not, it’s a long journey to get there when you’re there, it’s there in a big way, but, you know, I think people think that it’s like, Oh yeah, it’s just gross weed and sell it. And you realize that that journey is a lot, a lot larger than it is. And I think people have also, the other thing I would say is, you know, I don’t know if this is across the board and you’re being in an industry long enough, like it’s us in the eye you’re thinking about or hear about that much. But I think people have a perception of who it is in industry, running the companies and putting the capital in running these operations.

Colton Griffin (00:58:20):

And I will say that like, whatever your you’re envisioning, your, your, what your, your operator looks like, there’s probably 20 other personalities that, that look completely opposite of that are in the industry. It really is incredible diverse, like background and, you know, and look and culture and, um, you know, uh, sort of makeup of people. I mean, diversity is something that I think the game industry is working on in general, but like, it’s, it’s everything from folks that have been growing for 30 plus years and, you know, keeping all of us happy with, you know, the, the legacy market, uh, we, to folks that are, I have like really, you know, corporate backgrounds that just operate and love what they’re doing. It’s like this really diverse set of operators.

Greg White (00:59:08):

Yeah, it is. And you know what, at MJ biz con, we had a meeting, a board meeting in Vegas at the same time as MJ biz gone. And I went to that meeting, went to that conference, expecting one thing and getting something dramatically different. I mean, there were all the typical things you would expect. Right. Um, but there were also my grandmother. I mean, there were ladies who could have been my grandmother there who worked clearly, I mean, clearly strong, strongly understanding the marketplace. I mean, they were driving the conversations with, you know, various of the, of the presenters and, and, um, you know, both holders there. So it was a, it was an awakening. I mean, when you walked in the front of the thing, there was an extractor device that looked like a small factory in it, right inside the front door. I mean, I was not expecting that. And it was really interesting to see how they’re such a plethora of approaches to the market from the very most basic exactly what you’d expect. A guy named Steve and dreadlocks in a, in a, you know, in a tie dyed tee shirt and, and a guy named [inaudible] in a, you know, in a double breasted suit standing next to $62,000 worth of steel. Right. It was just unbelievable what all there,

Colton Griffin (01:00:40):

I think there’s lots of it, lots of stereotypes to be broken. And, you know, I will also appreciate it given that we work really coast to coast, you know, how much like regional and cultural, you know, deepness there is in the industry and passion and, you know, everybody, everybody uses cannabis at some point or another. I mean, not everybody, but more people than they call it a knit, uh, event. And, um, if you haven’t been into a retail store and, you know, legal market, uh, I think you’d be really surprised about how much product diversity there is in quality of product and ways in which you can consume it that, you know, like maybe, maybe could replace a lot of the ambient and, and pain pills and add also stuff that, you know, like people I think are starting to incorporate it into their day to day. I mean, like from across the age and in common and race, you know, backgrounds, like I’ve all sorts of backgrounds that, I mean, some of them, it’s just really amazing to see how much cannabis cuts across every aspect of, of society.

Greg White (01:01:47):

Yeah. I think that that’s a really good point. And, and also the uses and the way you can administer it. I mean, I think gummies are by far the most popular way to, to ingest it. Correct.

Colton Griffin (01:02:02):

I’m not going to quote myself on a number on sales. I mean, I seen, I think sells flour, like wishes, you know, I’m just, but I think still tops, but yeah, there’s a whole edible category in the Bay bulbs for imports, but yeah, gummy is, there’s some good gummy companies out there. I mean, you know, there’s like nailers and powders and sub legals and tinctures that any drop on your tongue and there’s even like suppositories and creams and lotions. I mean, it’s, um, transdermal, patches, strength, uh, other infused it’s pretty incredible. And also, I would say the other thing is that like people think they have like cannabis all figured out. Uh, I would say the science is far from that. I mean, the, the, the science behind the plan with consistency and how you’re actually human body has been so limited. There’s not federal funding for this, like everything else, how many tens of millions of dollars we spend just to grow a better piece of corn, right. Or cropping think of that as, you know, millions and millions of millions, of dollars of federal research, money poured into state universities. They have entire departments that sit there and study the soybean production. Right. None of that. And so, you know, the science around what you can do with plants is, uh, is really, really early. And so, you know, just figuring that out is years away from really getting,

Greg White (01:03:30):

Yeah. I think that it’s really, I think that’s a good observation in terms of the uniquenesses or even the myths around this industry. It’s just not what you think it is. Right. It’s not the outside in right.

Colton Griffin (01:03:45):

A lot different. So, all right. So let’s, uh, let’s shift gears a little bit.

Greg White (01:03:50):

So I’d like some of our founders to be able to take away something that, you know, obviously you’ve given them a ton, but I would love for them to be able to take away some learnings that you’ve had. So, you know, if there was, there was anything, you know, now that you wish you would’ve known, then what is that

Colton Griffin (01:04:13):

Test everything, not just from a product testing, but your ideas. I mean, you know, you can’t make assumptions. Like I think, I think, I think if you’re doing two things, one is you focus on making sure that your team is taken care of and all line into that you’re solving real problems for your customer and problems for your customer causes problems. Your customers is willing to pay for. And that should be something that’s like the first thing you test. Like, so basically, you know, every decision you’re making, you know, like I even just learned this lesson the hard way and, you know, which was like, cool, we’re solving problems. We know we’re solving problems. We know this like fits in. We know this XYZ, you push this button, this happens. But like, is that something someone’s willing to pay for and this, or they say they’re willing to pay for it real until the money’s in the bank. So, um, that’s the, uh, you know, you see, you see, you hear so many awesome ideas and ideas are, are great. I mean, that’s what happens, but until that just someone’s willing to take some of their hard earned money and hand it to you, uh, in return for using that service or doing that product. I mean, it’s, it’s just an idea. Or it’s just a, it’s just an intellectual exercise or a project. So that’s, that’s the biggest thing is that, you know, has to be tied to that.

Greg White (01:05:30):

How do you think you get them over? How do you think you get a potential customer from the point of saying they’ll pay for it? I mean, do you know what the trigger point is that says, okay, they said they’ll pay for it, but I know they will.

Colton Griffin (01:05:45):

You discovered there, send them that invoice and get assigned. Um, I mean, it really is like, it’s, you know, in like even people that are customers, you know, you guys are like, Oh, this and this and this. And then they send the invoice until it goes through the process. And it’s signing, you know, even if it’s like sign contingent on delivering, right, until that signed and committed, you know, it’s just the discussion, you know, I play, I think it’s very easy and we still do this. I mean, everybody in business is doing this, right? Like they’ve committed to a, you know, you know, in the means they’re like, you have a great relationship. It’s all there. And then something doesn’t happen until it’s actually there. It’s not there. So if, uh, if you don’t have a confidence to send someone an invoice for what you’re doing, when you have rethink about what you’re doing, cause that’s also the thing you have to, it’s not comfortable asking people for money for some people, some people it is, but you know, you have to be able to talk money at the end of the day. You gotta, you gotta get there. And that’s, I think if you had you not know, I didn’t come from cells. I’ve been in Jeremy Green, worked in services. Like it wasn’t like I was thinking of shading contract, right. I mean, not earlier in my career, you gotta be able to talk money with folks and feel comfortable having the discussion and being like, this is what, you know, you have to advocate for it. Cause they’re not going to

Greg White (01:07:05):

What it takes. Right. I mean, this is what it takes to get the solution you want. Right. Yeah. That is really, really good advice because I think a lot of us, myself included I’ve fallen for it too. You’re very disciplined, right. When you’ve just been burned or something like that. And you’re like, okay, invoice goes out or this contract is signed, at least in the terms and a down payment or whatever you want to call it. Right. A, an earnest payment or whatever, before we do any work. And then there’s always that one deal where you go, this just feels right. And almost 100% of the time you are wrong. So yeah, that’s, that’s a really good point when somebody is willing to pay for it is when they will pay the invoice. Right. Almost on spec. I mean, you know

Colton Griffin (01:08:00):

Yeah. Do it that way. And you know, I mean, you’re creative with it, but you gotta, you gotta, you gotta do that early too. I mean, you know, we, you just have to, and it’s, you know, does anyone want to spend more money than they have on anything now, but ultimately in business and, you know, the value has to be attached to it and got it and got to have that conversation, man. That’s good advice. And that it’s a conversation we all need to have and hear more often, we need to just put this segment on a loop. Right? Sure. They want it until they have to pay for it. Right.

Greg White (01:08:38):

All right. So let me get a little bit more philosophical on you, man. So

Colton Griffin (01:08:42):

Tell me right now, kind of what your, um, you know, what you’re really, really a piece with curious or even concerned about just philosophically. It doesn’t even have to be with work. So I guess I’d say, I guess I’m at peace with sort of my physical health and mental health and balance somehow

Greg White (01:09:08):

Transport in these times, man. Yeah.

Colton Griffin (01:09:10):

Which, you know, is always the case, but I feel like it’s taken a lot of time to get there, but I feel good on a personal level just about where he said, feel really uneasy about where things are headed on a macro level. And, um, you know, and just having, I have, I have gotten some travel and vacations business development and, you know, four or five States over the last seven weeks. And I’ve seen a lot of small businesses and talk to a lot of folks about it and you know, we’re an industry that’s persevering really well through this whole situation, but it is insane to see how decimated small businesses, uh, all and a lot of, a lot of sectors in entertainment, food and services, and like how disconnected that is from the market. And like, it’s just, it’s just, doesn’t, doesn’t feel good.

Colton Griffin (01:10:03):

So, yeah, concerning the, um, you know, I think we’re sort of in the midst of like, I would say a global awakening around, you know, in this point, cause I work in cannabis that we talk about these things, but you know, around like, uh, you know, awareness and connection and, you know, having, um, I don’t know, some like some really good understanding of how we all relate, but on the flip side of that, you know, looking at how things travel through social media and the, just the, the misinformation or the deliberate sewing of division in our discourse and everything, right? Like, like things are not controversial, controversial things or like, you know, and being totally hijacked by people that are in government and, you know, other forces that are stirring the pie and how blind some people are to the fact that it’s just happening.

Colton Griffin (01:11:09):

I mean, it’s just like, I mean, I love being connected on social media is scary when you see people sharing or talking about things that are just so like disconnected from reality and people that just can’t even have a conversation about topics because they’re so, so divided and about things that are not, I mean, there’s, there’s, there are certain things as facts and we shouldn’t, we shouldn’t lose sight of that. That’s I think what is probably most concerning right now, the turmoil we’re having, I don’t know, I’ll say I’m looking for some leadership to actually provide some message to ’em that there’s a message of, of unity or vision for a society that looks, you know, safer and more stable and more prosperous. And also in tune with the fact that we’re not systematically destroying every ecosystem and national system and the planet, which, you know, we are, whether or not we want to, you can’t cut down 96% of the forest or dump millions of pounds of garbage into the ocean. I mean, it’s just, it’s just insane that we’re even discussing rolling back, you know, progress that has been swerving really made across the country and, um, and just completely ignoring the really deep impact we have on world. So, so,

Greg White (01:12:38):

So is there anything we haven’t, well, let me know,

Colton Griffin (01:12:41):

Let me start, let me go back.

Greg White (01:12:44):

Is there, do you see any disconnect because you

Colton Griffin (01:12:48):

It’s been physically traveling the country between what’s presented in terms of division in society, and what’s what you actually see in terms of you get everybody in the room. We’re all good. I mean, you don’t see people throwing fights and saying things like they do or online, you know, I think we just need to pick up the phone and talk to each other a little bit more. It’s really easy to log, you know, comments and questions from, you know, how your computer or your phone, but, you know, it’s like when people get in the same room, I mean, we’re all kind of wanting the same things out life. We’re not that far off. I mean, you know, and I think that that’s just really important. So I know I, you know, I don’t, I don’t think people are going to pick up their, their, their guns and start attacking each other anytime soon or something like that, you know, but like clearly there’s, there’s a lot of things that are really wrong with what’s happening.

Colton Griffin (01:13:43):

We saw massive social, uh, you know, uh, like demonstrations and every city of any size across the entire country, you know, for weeks on end and just happened out of nowhere and as a pretty broad based movement, you know, whether or not you agree on certain solutions of it, you know, it doesn’t, I think it’s pretty proudly, you know, recognize that they’re really, there are real problems that can be solved a lot of ways. It’s not one silver bullet. Um, but you know, there’s a lot, I think we’re all, I think there’s a lot more than the United States.

Greg White (01:14:17):

Awesome. All right. So just one final question. What would you like to share with our audience that maybe I haven’t asked you about, or we haven’t talked about?

Colton Griffin (01:14:27):

What would I like to share? I would say that, you know, don’t be afraid to, to dive in and try something new during this pandemic. And, uh, if you have a passion for something you pursue it, I mean, we’re still, you know, I think, I think, you know, despite everything that’s going on in the world, like it’s a, still a really amazing opportunity, you know, it’s so easy to go and just execute on your dreams right now, several easy to get there. But then, you know, there’s lots of tools and resources and people on capital out there. I still feel like, you know, being in a state as you know, we’re in the richest country, in the world, there’s more capital than people know what to do with. I mean, you know, I think that if you want to, if you want to be in a startup world, I mean, call a startup recognizes business. It takes a lot of work to make it all happen. Uh, and you know, and pursue it just because things seem shaky on the macro world. Doesn’t mean there’s not lots of problems we solve, solve still, and there’s not resources there to, to do it. In fact, sometimes there’s like an opportunity to do that reset. That’s a really good,

Greg White (01:15:33):

Somebody is making money in every market, regardless of what the macro conditions are. Right? Yes. You’ve just got to find a problem that you can solve there. That’s, that’s a good heads up. I think the other thing, you know, I CA I do this, sometimes I identify people’s super powers. Your superpower is as kind of what I was talking about before you like to eliminate every opportunity to lose you like to, as you said, plan for and understand the worst and figure that could happen and figure out how to manage that. And I think if you want to recognize those dreams, you’ve got to be realistic and mature enough to do that, to recognize that it won’t always be right, sunshine, there will be clouds, there’ll be rain, there’ll be thunderstorms. There will be a flood, right. There might even be a fire NATO in this day and age.

Greg White (01:16:27):

Right. But, but if you understand what those possibilities are and you build contingency plans like you do, and you communicate that to your team, but that is a great, uh, you know, that’s a harbinger of success. It helps boost your ability to recognize your dreams. So I appreciate you sharing all that is Colton man. That is good stuff. We haven’t gotten to have this discussion, um, too much. I mean, we’ve had kind of discussions around this, but we haven’t had this concentrated time about kind of what you think and how you’ve dealt with things and how you deal with them today. So I really appreciate you doing that. Appreciate it. And you know, the end of the day,

Colton Griffin (01:17:10):

It’s, it’s, it’s not just about one person. It’s about team. I’ll say that as Paul, I guess as a final final word is, uh, you, you know, you can only carry yourself so far, but it is the team that truly gets there that’s end of the day. So it we’re all dealing with people that’s another day. Amen. Got it. Thank you. Yeah. Thank you. All right. Big, thanks to you. Colton CEO and cofounder of flourish software, my friend, a great philosopher, great business person, making things happen. Look, if you can connect with Colton, I’m sure you can connect with him on LinkedIn, right? For reach out. He may not be as active on Twitter. I think we just learned, so I still have to finally flourish, Twitter and Instagram, Instagram, and Facebook, and then Colin Griffin on Twitter as well. I’m pretty easy. Cool. All right. Thanks man.

Greg White (01:18:14):

All right. That’s all you need to know about supply chain tech for this week. Don’t forget to get to supply chain now, for more supply chain now series interviews and events. And now we have two live streams per week. The most popular live show in supply chain, supply chain buzz every Monday at noon Eastern time with Scott Luton, the master and me, plus our Thursday live stream to be named later where we bring you whatever the hell we want. Like a few weeks ago, when we interviewed our producer clay, the DOE Phillips, thanks for spending your valuable time with me and remember acknowledge reality, but never be bound by.

Would you rather watch the show in action?

Watch as Greg introduces you to TECHquila Sunrise through our YouTube channel.

Featured Guests

Colton Griffin is CEO of Flourish Software, a leading supply chain management and seed to sale tracking software solution for the cannabis, CBD, and hemp verticals. Prior to Flourish, Colton was a consultant at Manhattan Associates, a market leader in best-of breed supply chain software. There he specialized in business intelligence and data analytics for supply chain applications, helping dozens of companies optimize their operations. He moved onto Genuine Parts Company (Fortune #177) where he built and managed a reporting platform deployed to dozens of distribution centers as well as corporate inventory optimization and trade management systems. He started a consulting practice focused on this discipline and ultimately founded a startup to build a SaaS analytics platform for distribution center operations. Flourish was born from this endeavor. He graduated from the University of Tennessee, Knoxville with a BS in Industrial Engineering.


Greg White

Principal & Host

You May Also Like

Click to view other episodes in this program

Additional Links & Resources

Subscribe to Supply Chain Now and ALL Supply Chain Now Programming Here

Leave a review for Supply Chain Now

Connect with Greg on LinkedIn

Connect with Colton on LinkedIn

Supply Chain Now Ranked #1 Supply Chain Podcast via FeedSpot

Supply Chain Now Ranked #3 Supply Chain YouTube Channel

Register for 6 River Systems’ FLOW 2020

AIAG Virtual 2020 Supply Chain Conference

Download the Q2 2020 U.S. Bank Freight Payment Index

Register for Reuters Events Supply Chain USA Virtual 2020 Summit Here

Check Out Our Sponsors

Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

Connect on :

Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

Connect on :

Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

Connect on :

Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

Connect on :

Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

Connect on :

Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

Connect on :

Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

Connect on :

Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

Connect on :

Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

Connect on :

Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

Connect on :

Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

Connect on :

Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

Connect on :

Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

Connect on :

Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

Connect on :

Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

Connect on :

Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

Connect on :

Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

Connect on :

Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

Connect on :

Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

Connect on :

Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

Connect on :

Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

Connect on :

Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

Connect on :

Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

Connect on :

Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

Connect on :

Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

Connect on :

Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

Connect on :

Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

Connect on :

Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

Connect on :

Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

Connect on :

Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

Connect on :

Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

Connect on :

Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

Connect on :

Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

Connect on :

Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

Connect on :

Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

Connect on :