This Week in Business History Episode 11

“Steve Jobs said, “they copied the original Mac with windows 95.”  A big common saying amongst the Apple community was that Windows 95 equaled Macintosh 88, but Bill Gates and company probably had the last laugh.  Net reported figures from the international data corporation reported that in 1998, Windows 95 accounted for 57.4% of the desktop operating system market.”

-Scott Luton, Host of This Week in Business History


The ‘This Week in Business History’ Series on Supply Chain Now shares some of the most relevant business and global supply chain events from years past. It will shine a light on some of the most significant leaders, companies, innovations, and even lessons learned from our collective business history.  This week, listen to the history of Windows 95, Malvin Russell Goode, Rolls Royce, Pepsi, and more!

Scott Luton (00:11):


Scott Luton (00:12):

Good morning, Scott Luton here with you on this edition of this week in business history. Welcome to today’s show on this program, which is part of the supply chain. Now family of programming. We take a look back at the upcoming week, and then we share some of the most relevant events and milestones from years past, of course, mostly business focused with a little dab global supply chain. And occasionally we might just throw in a good story outside of our primary realm. So I invite you to join me on this. Look back in history to identify some of the most significant leaders, companies, innovations, and perhaps lessons learned in our collective business journey. Now let’s dive in to this week in business history.

Scott Luton (01:12):

Hello, and thanks for joining us. I’m your host Scott Luton. And today we’re focused on the week of August 24th, but let’s pause for one quick programming note. Hey big, thanks to our listeners in Ireland. As this podcast recently hit the business podcast leadership charts in that beautiful country. That’s big news for a new podcast, any podcast to our listeners, we invite you to join us by searching for this week in business history, wherever you get your podcasts and click subscribe. So you don’t miss a single thing. And for that, we are greatly appreciative. Thanks so much for listening. Now back to the week of August 24th in business history today, we’re going to be sharing a variety of big things that took place this week in history, across the business world, especially focusing on big tech, a journalism pioneer the automotive world and more. And that’s what we’re going to focus on today.

Scott Luton (02:10):

On this week in business history, powered by our team here at supply chain. Now let’s start with technology that changed the world. Even if many folks don’t necessarily realize it now or not on August 24th, 1995, Microsoft released windows 95 to the retail world, but to truly appreciate it, you must think back at the environment in 1995, the world trade organization had just been established salt Lake city had just been selected to host the 2002 winter Olympics, the space shuttle, Atlanta stocks with the Russian mirror space station. For the first time I could be found in uniform as I was on active duty with the United States air force and stationed at Shaw air force base in Sumter, South Carolina, as a data analyst. And when I think back to the computers we had at our disposal to crunch our numbers and build our reports, wow, how did we get anything done?

Scott Luton (03:08):

We had an army of computing power using that term very loosely. That included three 86 is in four 80 sixes, but what’s important to note about 1995, an era long before smartphones existed was that many folks had no idea as to how to use a computer much less effectively. Windows 95 helped to make computing, especially home computing, more approachable for the masses. Let’s look at some of the aspects that help make windows 95 forever changed the game. The start button. Remember that you could easily navigate throughout the computer by clicking on the start button. Interestingly enough, you also shut the PC down by first clicking on the start button, the start button was gold for Microsoft’s marketing gurus and they kicked off a campaign that used the rolling stones. Start me up as a theme. In fact, according to retired, Microsoft COO Bob Herbold, the company paid the Stone’s $3 million to use to well-known tuned for that campaign.

Scott Luton (04:14):

Then the task bar for the first time, PC users could see all open applications at a simple glance. Now that helped users multitask, which was one of the major themes in the development of windows 95. In fact, as I sit here recording this podcast, I have no less than 10 applications and windows open a more user friendly desktop, including fowl shortcuts for the first time, getting on the internet became a whole lot easier than ever before with windows 95, especially for those users, new to the internet and let’s face it. That was most of the world in 1995, plug and play functionality. The device manager all built into windows 95 with all of these features and plenty of others in mind, it’s been said that windows 95 helped pave the way for the information age now to be fair Microsoft’s primary rival Apple had a heyday back in 1995.

Scott Luton (05:14):

Steve jobs said, quote, they copied the original Mac with windows 95 in quote, a big common saying amongst the Apple community was windows 95 equals Macintosh 88, but bill Gates and company probably had the last laugh as C net reported figures from the international data corporation that in 1998, windows 95 accounted for 57.4% of the desktop operating system market. In fact, windows 95 would continue to outsell its replacement windows 98 as late as 1999. Let’s move to the news industry with our second story here on this in business history on August 29th, 1962 Malvin Russell Good would become the first African American news correspondent for a major television network. This broadcast journalism pioneer was born on February 13th, 1908 in white Plains, Virginia. But the next couple of years, the family would move to homestead Pennsylvania. A town about seven miles Southeast of Pittsburgh. Good would be in high school.

Scott Luton (06:26):

When he began working at a U S steel plant in homestead, his father had worked there and good would remain employed at the plant until after he graduated from the university of Pittsburgh in 1931, after finally leaving us steel, good would spend time in a variety of positions, but in 1948 at the age of 40 Malvin Russell, good would begin his legendary career in journalism. At the time the Pittsburgh courier was one of the largest black newspapers in the country and the paper offered good. The opportunity to become a reporter. His great work as a reporter would lead to good becoming a radio broadcaster with KQV an am radio station in Pittsburgh. One of the oldest radio stations here in the U S in fact, television station, w H O D then came calling for the talented journalist Malvin Russell. Good would also host a brief daily news show on w H O D by 1952.

Scott Luton (07:28):

Good would be promoted to w H O DS news director and only four short years. Good had made a huge impact in the news industry, but truly he was only getting started before he left. W H O D for ABC television news in 1962, Malvin Russell, good would already be named as the first African American member of the national association of radio and television news directors. It’s been reported that this groundbreaking hire that ABC news would make, would be driven by the feedback from another groundbreaking pioneer Jackie Robinson, who had famously broken majorly baseball’s color barrier in 1947, while he was frustrated by the lack of people of color in journalism, ABC news would listen to his feedback and would hire Malvin Russell Good over 40 other candidates in his first major story. Goodwill earn respect from across the journalism world as he covered the Cuban missile crisis in 1963, good would teach journalism abroad and not geria Tanzania and Ethiopia.

Scott Luton (08:39):

He’d go on to cover the assassinations of both Malcolm X and dr. Martin Luther King jr. Malvin Russell Good would retire from ABC news in 1973, but would continue working in the industry in a variety of roles. He served president of the United nations correspondence association. Good was a member of the a hundred black men of America in New York. He’d continued working for the national black network throughout the 1980s in 1990 Malvin Russell Good would be inducted into the national association of black journalists hall of fame. What a remarkable career by a remarkable man, a true pioneer. Let’s see what else took place in this week in business history for the week of August 24th, born on August 27th, 1877 was Charles Stewart rolls from London rolls would go on to attend Eton college there. He gained a nickname, dirty roles, which stemmed from his burgeon interest in engines rolls would be one of the first car owners in Cambridge, great Britain.

Scott Luton (09:50):

And with his father’s financial help rolls would open one of the first car dealerships in the country. Charles Stewart roles would join a variety of industry associations related to automobiles, including the Royal automobile club. It was there where Charles Stewart roles would meet Henry Royce, a meeting that certainly would change the automotive world by 1906 rolls and Royce would formalize a partnership and establish rolls Royce limited four roles though his involvement would be brief. In addition to his passion for automobiles roles had a passion for aviation roles would die in a aircraft in 1910 at the age of 32, the tail of the Wright flyer that he was piloting would break off. Charles Stewart rolled with Don the crash becoming the first powered aviation fatality in the United Kingdom, but rolls Royce limited would live on and prosper until about 1971 after liquidation transfers and restructuring rolls. Royce holdings today is a public company with customers and more than 150 countries.

Scott Luton (11:00):

And just under $20 billion in revenue in 2019 on August 28th, 1830, one of the most peculiar races in world history would be held. The two competitors would be Tom thumb. The first American built steam locomotive to operate on a common carrier railroad, which was owned by Baltimore and Ohio railroad, by the way, B and O railroad, which is now part of CSX. And just who with this new fangled technology race, a horse drawn car that’s right. Mechanical horsepower versus actual horsepower. And who would, when you ask? Well, in the short term, the horse, the real horse, Tom thumb had built a sizable lead in the race, but it blew a blower belt and the horse caught up and beat the locomotive. However, in the bigger picture, as we all know, the locomotive would win B and O railroad management was at the race, of course, and they came away thoroughly impressed with what they saw.

Scott Luton (12:01):

And by 1836, the railroad had a dozen locomotives pulling cars. Tom thumb was built by an intriguing historical figure, one Peter Cooper and American industrialist in Venner politician, and much more. He’d go on to make a ton of money. A lot of it from his work with locomotives, a glue factory and an iron Foundry Cooper would donate quite a bit of that fortune to form the Cooper union in 1859, a private college that is still well known for its engineering programs amongst other things. Finally, on August 28th, 1898, and elixir would be forever rebranded. Brad’s drink had been invented by one Caleb Bradham that drugstore operator in new Bern, North Carolina, it had attracted a bit of a local following, but Brad him wasn’t really feeling the name. Kayla Brandom believed his elixir aided digestion in a similar way that pepsin does pepsin being the robust enzyme in gastric juice in the stomach, thus was born Pepsi Cola by 1902.

Scott Luton (13:11):

The Pepsi Cola company was incorporated in North Carolina with Caleb Bradham as its president. And the drink really took off by 1910. There were 240 franchises in 24 States, but Kayla Bratton and Pepsi Cola company would go bankrupt in 1923, largely due to the huge rise in the cost of sugar, following world war one, it eventually would be bought in 1931 by loft candy company. The new owners had a rough go of it, found it really hard to move product. In fact, it’s been reported that the new owners of Pepsi Cola offered to sell the company to the Coca Cola company. At one point, Coke said, no thanks. So the loft candy company decided to give the consumer more Coca-Cola was selling six ounces of their drink for about a nickel Pepsi Cola decided to start selling 12 ounces for the same price. And in doing so Pepsi Cola rolled out a radio jingle.

Scott Luton (14:08):

That would be the first to be broadcast coast to coast. And here in the States, in fact, the nickel nickel campaign would be named one of the most effective ads of the 20th century by advertising age, the company had found it’s footing today. PepsiCo inc is a large public company with about 267,000 employees in revenues and Tuni 19 have about $67 billion. That wraps up our look at the week ahead from a business history standpoint, these stories about pioneering people and technology were a few items that stood out to our team. There were certainly no shortage of big stories during the week of August 24th in business history. But what stands out to you tell us, shoot us note to Amanda at supply chain. Now We’re here to listen. Hope you’ve enjoyed our latest edition of this week in business history. On that note, be sure to check out a wide variety of industry thought leadership at supply chain.

Scott Luton (15:06):

Now Be sure to check out our, some of our newest series, including tequila, sunrise, and supply chain is boring amongst others. Friendly reminder. You can now find this week in business history, wherever you get your podcasts from search it and subscribes. Don’t miss a single thing on behalf of the entire team here at this week in business history and supply chain. Now, Hey, this is Scott Luton wishing all of our listeners, nothing but the best do good give forward and be the change that’s needed. And on that note, we’ll see next time on this week in business history. Thanks everybody.

Would you rather watch the show in action?  Watch as Scott introduces you to This Week in Business History through our YouTube channel.

Scott W. Luton is the founder & CEO of Supply Chain Now. He has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, Dice and Quality Progress Magazine. Scott was named a 2019 Pro to Know in Supply Chain by Supply & Demand Executive and a 2019 “Top 15 Supply Chain & Logistics Experts to Follow” by RateLinx. He founded the 2019 Atlanta Supply Chain Awards and also served on the 2018 Georgia Logistics Summit Executive Committee. He is a certified Lean Six Sigma Green Belt and holds the APICS Certified Supply Chain Professional (CSCP) credential. A Veteran of the United States Air Force, Scott volunteers on the Business Pillar for VETLANTA and has served on the boards for APICS Atlanta and the Georgia Manufacturing Alliance. Follow Scott Luton on Twitter at @ScottWLuton and learn more about Supply Chain Now here:


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