Supply Chain Now en Espanol
Season 2, Episode 6

Puedes hacer muchas cosas mientras tengas el deseo, la energía y la determinación para hacerlo.

-Gerardo Narnanjo

Resumen del Episodio

En este nuevo episodio de Supply Chain Now en español, Enrique le da la bienvenida al podcast a Gerardo Naranjo. Escuche mientras Gerardo comparte sobre sus inspiraciones empresariales, su viaje que comenzó como un vendedor no oficial de videojuegos de la infancia, su amor de toda la vida por el aprendizaje y su carrera en logística.

Transcripción en Español

[00:00:37] Muy buen día, mi nombre es Enrique Álvarez y bienvenidos nuevamente a otro episodio de Supply Chain Now en español. Como siempre, tenemos invitados muy, muy interesantes de todas partes del mundo, en particular Latinoamérica, y hoy tenemos el gusto y el privilegio de platicar con Gerardo Naranjo, Gerardo Country Head of Earth, Freud para Debby Changer en Santiago de Chile. Cómo estas? Buenas tardes.

 

[00:01:01] Hola Enrique, buenas tardes. Yo estoy muy bien, muchas gracias y bueno, muchas gracias también por invitarme a participar de este podcast.

 

[00:01:08] Es un placer tenerte aquí con nosotros. Estoy listo para platicar no solo tu carrera profesional, sino también de la logística actual. Y bueno, para darles un poco más de contexto a la gente que nos escucha. Gerardo tiene 11 años de experiencia en operaciones en operadores logísticos como Danko Odi Nagel. Ahora David Sanger está enfocado principalmente a la implementación y gestión de proyectos. Ha tenido una carrera muy exitosa y nuevamente nos da muchísimo gusto que estés aquí con nosotros. Gerardo, cuéntanos un poco de ti, dónde naciste? Quién eres, que más o menos un poco de tu personalidad.

 

[00:01:51] Sí, claro. Bueno, yo como decimos acá en Chile, soy nacido y criado en Santiago de Chile no he vivido en ninguna otra parte que no sea la capital de mi país. Yo crecí en una familia, digamos, modesta, bien numerosa por parte de mis padres. De hecho, mi papá es uno de dos hermanos. La familia de esa familia numerosa a la antigua, digo yo. Y mi mamá no quedó tan atrás. Es una hermana de un grupo de conservas.

 

[00:02:31] Wow, mira varios primos y tíos o

 

[00:02:34] Tengo alguno que no hace mucho tiempo que no veo, porque hay algunos que están en Estados Unidos y otros en el sur de Chile y así repartidos por todas partes. Pero te lo cuento porque es el estilo que según mi punto de vista de las familias antiguas de Chile se daba mucho. Eso ahora ya no es tanto. Pasa mucho como factor demográfico, creo yo, en muchos países, pero en Chile también. No es la excepción y antes se estilaba mucho eso y eso, tocándolo, limpiándolo. Con lo que te dije, que mi familia modesta creo yo que también genera ese impacto económico en estas familias que son muy numerosas. Entonces mi papá, que es un ejemplo para mí y mi madre, también fueron personas que que alcanzaron, no se completaron una educación superior. Por ejemplo, mi papá terminó, alcanzó a estar en la primaria y mi mamá terminó la secundaria que hicimos la educación media y en el caso de mi papá, de la educación básica y yo podría decir soy el primero en graduarme de universidad en en mi familia directa. Entonces una familia

 

[00:03:45] Va a ser un orgullo para tu papá y tu mamá los dos. Y bueno, y el fruto de su trabajo. Me imagino que gran parte de tu éxito viene también de ellos y de su educación.

 

[00:03:56] Sin duda, sin duda, eso es algo que yo valoro muchísimo y agradezco. Yo creo que en lo que respecta a formación de personas, lo más importante es el aspecto de la educación y los valores independiente de si tunas teniendo mucho o don o teniendo poco. Lo importante es la mentalidad que tú logras cultivar en tu familia y yo creo que en ese sentido se hizo un buen trabajo y me siento agradecido de haber tenido la familia que tuve. Todavía tengo gracias a Dios, mis padres son jóvenes y papá todavía no tiene 60 en el 59 y mi mamá 54. Entonces podríamos decir son padres jóvenes, comparativamente con algunas personas que me toca hablar en la vida, muy jóvenes.

 

[00:04:42] De hecho, soy bastante joven. Es muy afortunado también en ese aspecto. No puedes compartir muchas cosas con tus papás cuando los tienes un poco más cerca, generacionalmente hablando claro.

 

[00:04:56] Y bueno, después de educación, educación primaria, bueno,

 

[00:04:58] Antes, antes de entrar a la educación, cuéntame alguna experiencia que tuviste de joven antes de tu carrera profesional. Algún día hablaste un poco de tu familia, de algo que te acuerdes en particular? A lo mejor de sí

 

[00:05:14] Son muchísimas cosas, pero yo creo que una una experiencia importante para mí ha sido la lección de el concepto de emprendimiento y de independencia. En qué sentido? Mi papá, por ejemplo, siempre ha sido toda su vida independiente. Cuando era más joven, trabajaba en construcción con con sus hermanos, que tenían una pequeña empresa, que hacían trabajos de construcción. Después trabajó en talleres y tuvo taller mecánico. Trabajó también un tiempo en compraventa de autos usados. Entonces mi papá siempre ha sido independiente y él de alguna manera sembró esa semilla en mí, del valor que hay detrás de la independencia y del esfuerzo personal para poder salir adelante. Yo me quedé con eso y experiencia puntual. Te podría decir que cuando mi papá, cuando yo tenía aproximadamente, pediría unos doce años de edad. En esa época, precisamente mi papá se dedicaba a compra y venta de autos usados. Entonces, en determinadas situaciones él se encontraba con más de un vehículo en su poder y tenía que llevarlo a lo que llamamos persas, que son como mercados donde no sé si se conoce algo así, mercado donde se ponen vehículos y se publican, se pone letreritos y se vende. Entonces, como yo era el yo soy el hijo mayor.

 

[00:06:40] Yo me vi en la necesidad de acompañarlo a veces a llevar autos a esto. Entonces yo ya tenía que manejar y sin licencia. Yo sé que está mal, pero ya parte de la historia de mi historia. Yo salía y salía por la ciudad siguiéndolo a llevar y conduciendo un auto. Obviamente si algún policía me pilló de pillaba que no pasó nunca. Eso era una infracción parte. Entonces esa es la lección, porque yo con esa experiencia, estando ahí, viendo como se comercia, como se vende y también las mismas enseñanzas directas de mi papá, yo siempre he creído en el emprendimiento y en el esfuerzo personal para salir adelante y y eso me llevó siendo bastante joven, hacer algunos negocios chiquitos, obviamente, y me acuerdo de haber empezado también cercano a esa época que te conté, teniendo yo 12 13 años a comprar y vender videojuegos. Y ese fue yo podría decir, fue mi primera experiencia con el emprendimiento. Yo compraba consola y videojuegos, algunas las lámparas, otra armaba packs y la vendía con un margen. Y eso en el tiempo me permitió ya cuando estaba en la universidad, comprar mi primer auto. Yo creo que es como se hace.

 

[00:07:52] La mayoría de tus amigos a esa edad estaban jugando los videojuegos. Tú estabas comercializando con ellos?

 

[00:07:58] Sí, yo decía las dos,

 

[00:08:00] Claro, eras un buen, un buen vendedor de videojuegos en esa edad.

 

[00:08:04] Sí, entonces esa es una experiencia que creo que me marcó y es compuesta o compuesta de las enseñanzas y de la oportunidad que tuve porque mi papá me prestó, digamos, el capital, que era mucha plata para comprar la primera, y ahí vendiéndola por aviso publicitario. Eso no estaba en las redes sociales, obviamente, así que era distinto. Pero yo creo que a la vez más fácil desde el punto de la competencia, porque de mucha más competencia en este tipo de mercado chiquitito.

 

[00:08:30] Qué interesante y algo bueno. Desde muy joven, desde muy temprana edad, del que estuviste emprendiendo tu primer negocio, qué? Qué aprendiste de ti? Qué es lo que más te gustó de esa primera experiencia que luego me imagino te llevó a perseguir tu carrera profesional y a llegar a donde estás el día de hoy?

 

[00:08:53] Claro, quizás no es una relación directa entre una persona que comienza con emprendimiento y después termina trabajando en empresas privadas. Con el caso de Billings, creó una empresa pública alemana, porque las experiencias que uno ve, yo en lo personal, siempre que cuentan experiencias de pequeños emprendimientos, generalmente son gente que sigue siendo, sigue ese camino. Yo no lo he seguido en un 100 por ciento. Tengo algunas cositas paralelo, pero pequeñas, y es precisamente porque creo en la independencia financiera a lo largo de la vida de mi vida, que yo apunto a eso en algún momento, pero pude también explotar y desarrollarme bien en el área profesional y eso me ha entregado beneficios que hoy día me permiten tener la vida que tengo. Así que tampoco me puedo quejar. No es me perdí un poco de tu última pregunta.

 

[00:09:49] No, no es exactamente, es exactamente lo que contestaste. Bueno, creo que pasemos un poco entonces, con esa base y fundamentos que te dieron tus papás, tanto tu papá como tu mamá, y esa mentalidad emprendedora y esas ganas de comercializar, si lo quieres ver de alguna manera este. Cuéntanos un poco así la parte de tu carrera que estudiaste. Qué es lo que te llamó la atención? Cómo llegas a esta interesante y volátil industria de la logística?

 

[00:10:23] Perfecto. Ahora sí quiero terminar con lo que te venía diciendo, como que me disperso. Si tu me preguntaste qué lección o con qué que saqué de ahí? Yo creo que el creer en que uno puede hacer cosas, en que uno tiene herramientas, teniendo salud, teniendo apoyo, uno tiene herramientas que son fundamentales y te abren puertas o ventanas. Y tú puedes hacer muchas cosas siempre que tú tengas las ganas, la energía y también la determinación de hacerlo. Y además aprendí también creo yo, el valor del dinero, que eso en Chile al menos, y he visto información de otros países. También se critica mucho la falta de educación financiera en edades tempranas. Yo creo que eso fueron unos take offs que puedo sacar de mi experiencia y llevado a la parte profesional. Honestamente. Como buen hijo de clase media, yo no tenía una. Un ejemplo de alguna carrera de familia de arquitectos, familia de agrónomos, familia de negocios, no tenía mucha experiencia al respecto. Entonces yo entré a estudiar algo primero en la secundaria. Disculpame, me olvidé de comentarte. No sé si en Estados Unidos existe esa figura, honestamente, pero está el colegio humanista que te enseña simplemente todas las ramas de las ciencias sociales y ciencias exactas y te preparan para entrar a la universidad escogiendo alguna carrera.

 

[00:11:55] Y por otro lado están los colegios que son que le llamamos acá técnico profesionales, que son colegios que ya te enseñan parte humanista, pero también te enfocan en cierta carrera. Pues a mí me metieron por recomendación de familia en administración de empresa, que sería como ves, esa fue mi educación secundaria, ya metiéndome de alguna manera en negocios y después por un tema lógico, no te voy a mentir, no creo que que haya surgido una pasión, digamos, genuina. De estudiar negocios, pero como ya había estudiado en la secundaria algo relacionado a negocios, dije voy a ir al negocio de la universidad también. Y qué negocios? Y ahí sí traté de enfocarme que era lo mejor con la información que yo disponía en ese momento. Y yo, por ejemplo, estudié en ese momento datos de cuáles eran los mayores números de egresos, de egresos, de profesionales, de estudios, de casas, de estudios. Y estaba lo que llamamos ingeniería comercial, que sería como negocios en líneas generales. Y eso siempre ha sido una de las carreras más populares en Chile, porque es flexible, es versátil,

 

[00:13:07] Te da una base muy importante y un fundamento que puedes utilizar luego para aplicarlo en cualquier otro tipo de trabajos.

 

[00:13:13] No exactamente. Y yo, como no tenía mucha información, me basé en lo que pude ver. Hay muchos saliendo de esta carrera. También estaba Leyes. Por ejemplo, dije yo no quiero irme a esas carreras que están saliendo teniendo muchos egresados, muchas personas nuevas, entrando al mercado. Entonces encontré ahí una carrera que tenía solo una universidad en ese momento que donde estudie era Negocios Internacionales. Entonces es lo mismo que negocio, solamente que tenía un tinte y un foco en el comercio y los negocios internacionales.

 

[00:13:46] Pues ahí empezó una carrera sumamente popular. Creo que exactamente ahora hay más gente saliendo de negocios internacionales que de la otra.

 

[00:13:54] Sin duda hay algunas particularidades, como que en la carrera que estudié hay mucha más competencia, desde áreas técnicas, carreras, carreras de menor duración que salen más rápido al mercado. A diferencia de la otra. Pero esas fueron cosas que fui aprendiendo en el camino. Digamos, creo yo, la información que tenía, pero a la larga ha sido una súper buena.

 

[00:14:16] En qué momento y en qué momento dijiste bueno? La logística, en qué momento te llamó la logística? O cómo? Cómo entras? Cuál es tu incursión en el ámbito logístico?

 

[00:14:26] En secundaria teníamos uno con una clase o ramo que llamamos acá, una rama de estudios que era de Encotramos y Comercio Internacional. Entonces ahí yo pude aprender y me hizo click la importancia de la economía a nivel mundial y de cómo este concepto viene añejo. La globalización llevó a Winter a un intercambio económico que propició el desarrollo económico mucho más rápido de la nación. Entonces, con eso y toda la información que uno va adquiriendo en el paso de su educación. Me hizo click y dije Sí, eso es algo importante, eso es algo que está en boga, eso es algo que hay que explotar y que uno podría desarrollar en un área profesional. De hecho, bueno, quizás tú sepas Chile, su historia reciente hacia uno de los países con mayor apertura económica a nivel mundial. Por lo tanto, qué más ad hoc que algo que algo relacionado con economía y comercio internacional en un país tan abierto como Chile? Entonces, por ahí fue. Fue mi idea. Y así fue como llegué a la universidad y una carrera de cinco años y luego empecé a trabajar y ahí tuve mi primera, mi primera experiencia laboral en Tour con Operación Dam.

 

[00:15:47] Y cuéntanos un poco más de Danko. Y luego también estuviste porque un ángel, cómo te fuiste especializando para llegar a tener la posición y el éxito que has tenido con David Jonkhere?

 

[00:16:02] Sí, como muchos, como la gran mayoría me atrevería a decir en esta industria, que, dicho sea de paso, en mi opinión y en mi experiencia, es una industria de mucho mérito lo que me gusta mucho. Partí, como muchos, en operaciones, en documentación y operaciones y en este caso marítimo. Mi primera experiencia fue entrar en exportaciones de carga perecedera. En por 2011. Aprendí muchísimo de documentación, muchísimo de los procesos, pero quizás de mi formación. Yo veía que eso no era ciento por ciento para mí. No, no, no, no, sentía que era el área que quería explotar en un 100 por ciento, pero también sabía que era fundamental vivirlo, porque eso te da una base técnica importante en este rubro. Yo quería ir ya en ese momento y emprendiendo en mi carrera, irme más para áreas comerciales, irme a para más áreas, un poquito más técnicas si quieres. En ese momento pensando en el front desk, atención al cliente, cosas de ese estilo. Pero viví los procesos, trabajé muy duro en Perecerás. Se trabaja así en este rubro. Largas jornadas cuando es temporada alta, saliendo, entrando muy temprano y saliendo muy tarde. Y así fue mi experiencia en Danko. Estuve casi un año. Hice la pasantía que acá le llaman el training o la práctica, la práctica profesional.

 

[00:17:32] Después estuve un tiempo en la temporada y después no pude renovar mi contrato en la compañía. Y ahí estuve en un paso que no, no lo puse ahí en mi currículum. Pero también es importante en una empresa que se llama Delphi. Que son free for water, poquito a mediano, con foco en las rutas de Asia Pacífico Marítimo. Ahí también seguí avanzando en mi experiencia en el área de marítima de operaciones y comerciales. Aprendí muchísimo también. Yo siempre he sido una filosofía de autoaprendizaje y de siempre aprender haciendo y haciendo más. Yo creo que si tú haces y entregas más, a la larga recibes más. Entonces aprendí mucho de esa manera. Y bueno, luego de mi paso por Delfín tuve la oportunidad de participar de un proceso de reclutamiento en China. Nagel, que es un referente en la industria, sin duda. Y de ahí pude dar un paso importante en mi carrera que me llevó a un cargo hibrido entre operaciones y comercial en donde trabajaba, atendiendo cuentas clave, cuentas importantes de la compañía, con un servicio diferenciado y con mucha base en información. Entonces también seguí aprendiendo muchísimo. Ya me metí en un departamento comercial porque allí reportaba al gerente que

 

[00:18:56] Tenía un poco más de interacción con la gente y con claro con que me dijeron es lo que realmente te digo de México, has estado involucrado en eso, entonces era lo que realmente te gusta. Pero te quería preguntar en esto que nos has platicado de tu carrera a principios. Nuevamente mencionas mucho la parte operativa, la parte operativa, que a final de cuentas no es lo que a ti te gusta o te apasiona. En ese momento tú eras una persona un poco más comercial, pero para la gente que nos está escuchando y que a lo mejor está por graduarse, o se van a graduar o están ahorita en la industria. Qué tan importante es eso? Porque me parece que ahora parte del éxito que has tenido es en base a eso.

 

[00:19:38] Fundamental es fundamental. Aquí todos tenemos gustos distintos, pero la operación, sin lugar a dudas una parte es una parte fundamental de nuestra industria, es donde nosotros interactuamos con el con el click, con el cliente y con su carga, que en principio es el centro de nuestro trabajo. Por lo tanto, aprender de la operación, entender que hay detrás de un velo que detrás de una guía aérea es fundamental. Así que para todos aquellos que nos puedan escuchar, que estén en su proceso de formación o mirando hacia la logística como una carrera. Yo creo que es importante que siempre pongan su vista en la operación porque se le va a abrir muchas puertas totalmente.

 

[00:20:17] Algo más que a lo mejor dos o tres cosas que pudieran recomendarla a la gente que está recién graduada o que quiere hacer un cambio de la parte operativa, la parte comercial, algo más que te haya servido a ti, porque también tienes una carrera muy exitosa a lo largo de estos años.

 

[00:20:33] Es que sí, sin duda. Mira, por un lado está aprender mucho del negocio, del core business, del de la empresa en la que trabajemos y la industria logística en general. Pero al mismo tiempo, en mi opinión, un aspecto fundamental y si quieren un consejo humilde que podría darle es siempre buscar aprender más. Y en este rubro, al menos que el que yo he tenido la suerte de trabajar y conocer, el aprender más implica hacer más. Me ha tocado vivir experiencias con personas que que tienen muy arraigado el concepto de yo primero consigo, digamos, una posición y luego ejecuto la posición o luego ejecuto y demuestro que puedo hacer determinadas tareas ligadas a esa posición. Yo yo creo que eso es importante, pero más importante aún es saber que vale mucho más hacer y aprender una tarea y luego poder con pruebas y con con el conocimiento real, ejecutar y plantearte para una posición. Yo te venía contando de que cuando pasé aquí en Google tuve un rol híbrido. Eso me permitió meterme ya una patita, como decimos acá en la en el área comercial, pero no vendiendo derechamente, sino que manteniendo y el Farman de cuentas. Entonces eso fue importantísimo porque me permitió usar mis conocimientos operativos ligados a un manejo comercial con cuentas importantes y al mismo tiempo te conté también manejo de información. Eso es otro aspecto importante. Aprendí mucho de la gestión de la información y lo importante de la visibilidad y de la y de la gestión de la información en nuestro rubro. Yo muchas veces digo que en muchas operaciones lo que entregamos es información, no en todas, porque en otras si tomamos la carga, si hacemos una gestión más directa con la carga, pero en otras veces, en otras situaciones de nuestros servicios es mayoritariamente información y la información está directamente relacionada con la calidad y la percepción de calidad de servicio que nuestros clientes van a tener. Por lo tanto, el haberme internalizado en esa área a mí me permitió también avanzar en mi carrera

 

[00:22:42] Saliéndonos un poquito el sistema. Y no, perdón que te interrumpa nuevamente, pero. En esto la información, que me parece muy interesante, no quería dejarlo pasar. Qué información? Actualmente lo edita regresamos a la parte de quien haga el que, pero qué información es a la que realmente sigues regularmente? Porque hay información ahora hay tanta y con la que ha pasado estos últimos dos años la pandemia, los cambios, los cambios en legislación, etc. La política, qué información es la que Gerardo sigue de manera regular?

 

[00:23:16] Mira, yo también creo muy, muy fuertemente en que en tiempos modernos de las redes sociales tienen un rol fundamental en la comunicación y en la difusión de información. Uno tiene que ir a la raíz, es fundamental ir a la base, es decir, medios oficiales, entrevistas directas. No ir a los videos que otras personas hacen de

 

[00:23:38] Los temas que nos pasan

 

[00:23:40] Todos los días y eso pasa mucho, que muchas veces te sacan una colita, una parte de

 

[00:23:44] Un o simplemente lo editando, total

 

[00:23:47] No? Yo creo fundamental y de hecho pasamos a una elección presidencial bien, bien, bien particular. Acá en Chile. Yo hablaba mucho de eso con mis cercanos y con mi círculo de que era importante basarse en la información principal y no en lo que terceros. Entonces yo voy a medios oficiales como Ñata para dar información aérea consultora de Accenture, también medios periodísticos oficiales acá en Chile, muy conocido en el Diario Financiero. Yo lo leo mucho en cuanto a logística, el cargo niños es muy importante que otro medio te podría decir

 

[00:24:25] Yo que con esos creo que nos das una muy buena idea del tipo de información que sigue. Y bueno, para la gente que también cree que quiere meterse al rubro o que ya está en el rubro, pues bueno, nuevamente creo que esto vamos a ponerlo ahí en los comentarios de la entrevista para que lo tengan y tengan las ligas a por ejemplo La Ñata o Accenture al diario financiero. Creo que es importante, pero bueno, te interrumpen totalmente tu en tu relato de tu carrera profesional. Claro, entrás a que un a a un híbrido. Finalmente tienes un poco de contacto con la parte comercial, sobre todo en la parte de no desarrollo de nuevos clientes, sino mantenimiento y adaptación de los existentes. Cuéntanos, cuéntanos que más.

 

[00:25:09] Y eso me permitió después participar de un proceso de selección ya para meterme en las ligas duras de ver. Ahí trabajé directamente en ventas en inglés. Fue una buena salida después de un poco más de tres años de trabajar en primer nivel. Principalmente porque no lograba ver un crecimiento en mi carrera, en mi jefatura. En ese momento tenía planes para mí, pero. Pero había pasado un año ya y no se daban las condiciones. Y surgió esta oportunidad. Fue una muy buena oportunidad y la tome. Yo también creo mucho en eso, que uno tiene que uno buscar las oportunidades y también tomar cierto riesgo. Es la forma, creo yo, de avanzar, quizás un poquito más rápido que dejar que las cosas pasen solamente, sino que también hay que salir un poquito a buscar. Entonces A Me metí en ventas. Fue un salto importante, una apuesta importante, porque no es lo mismo mantener que salir a buscar clientes.

 

[00:25:59] Muy, muy, muy diferente, muy diferente.

 

[00:26:01] Y el Chile bueno. Y en el mundo en general el coaching es una industria de mucha, mucha competencia, mucha competencia. Entonces no es sencillo traerse a un cliente y tampoco es sencillo mantener a un cliente. Entonces ahí aprendí muchísimo nuevamente yo. Yo soy agradecido de mi carrera porque en todo lo que he hecho he aprendido a montones. Ahí aprendí de ventas y y de desarrollo de clientes. También empecé mi primera interacciones en implementaciones, vieron? Me dieron quizás un poquito más ordenado, con capacidad de manejar información y me dijeron ayúdanos acá. Y tomé ese desafío también de implementar y apoyar el proceso de implementación de las cuentas. Al ratito tampoco estuve mucho rato ahí. En inglés me llama quien fue mi jefatura y mi jefe directo en una imagen que ahora estaba en Jonkhere y ella me llama para ofrecerme una posición que ella estaba desarrollando porque estaba recién entrando. Esto fue en 2016 y bueno, después de un poco algunas conversaciones me terminé viniendo con ella, que es una excelente líder. Por eso también fue una de las razones por las que quise ir con ella y también por el crecimiento profesional. Y ahí ya me metí nuevamente en ventas, pero esta vez enfocado en desarrollo de implementaciones y desarrollo de las herramientas tecnológicas de información de cara al cliente.

 

[00:27:27] Yo seguía todavía con la parte de la parte de datos y tecnología, y esa parte siempre ha sido importante también entonces,

 

[00:27:34] Y el punto de inflexión fue en quién? Y ahí lo voy a linkear con lo que les decía de que yo creo muy importante que hay que hacer, que hay que meterse en las cosas, aprender cosas nuevas. Yo entre Nigel me metí así por metiche en reportera.

 

[00:27:50] Es que es una excelente empresa, creo que tiene mucho que ofrecer en todas las empresas con las que has trabajado. Son excelentes, pero creo que como decías, hay una división que son sin duda, pero en varios aspectos, sin duda.

 

[00:28:03] Pero yo te digo algo, yo no habría aprendido lo que aprendí de manejo de información y de sistemas si yo no hubiese en un momento dado pedido que me metieran en un training que no era para mí, que era para otras personas. Por eso yo quiero remarcar eso como consejo para para que le pueda interesar y le pueda servir, que eso te puede entregar mucha retribución en tu carrera y en el futuro. Porque en principio lo que yo hice, si lo miramos desde afuera, fue meterme en donde no me estaban llamando y cargándome más trabajo sin que nadie me lo estuviese dando, me entiende?

 

[00:28:36] Pero yo de alguna manera tomar en tus manos tu capacitación, el propio dueño de qué tan rápido vas progresando en la empresa?

 

[00:28:45] Exacto, nosotros en esa posición que yo estaba en que no había habían personas. Nosotros nos encargamos de mostrar información a los clientes y preparar reportes y presentaciones que wards enviar revisiones mensuales y trimestrales del negocio con indicadores de desempeño. Pero esos reportes se preparaba una unidad específica relacionada en los reportes. Entonces tú simplemente recibías el reporte más o menos armado. Tu armamos una presentación. Entonces ese fue el premio que yo pedí y que yo no estaba llamado a eso. Yo dije que a mi jefa en ese momento porque yo creo que serviría harto que yo supiese autogestionarse un poquito más en esto, porque ganaríamos eficiencia. Me metí, aprendí y después al tiempo me cargué con mucho trabajo porque terminé haciendo reportes para mucha gente, pero eso en el fondo que esto se puede leer como por qué hacer eso si en realidad eso significó más trabajo? Porque así fue, pero en el fondo eso me permitió después avanzar en el resto de mis posiciones de manera sólida. Y de hecho yo me atrevería a decir que ese hito que manager me pudo abrir las puertas para estar donde estoy hoy día, porque yo marco la diferencia en donde, en donde he estado. He marcado la diferencia en precisamente en eso en que puedo combinar experiencia operativa, comercial y también técnica relacionada a las herramientas de información que hoy día están también muy en boga. O sea, la transformación digital es algo que ya casi todos conocen sobre todas las empresas medianas y grandes, incluso algunas cosas pequeñitas, porque es. Lo que se necesita es la cuarta revolución industrial, la información es la base de nuestro trabajo y no puede estar ajeno a eso. Y yo me adelanté un poquitito precisamente por ser metiche y de alguna manera querer meterme en cosas que no eran necesariamente de mi responsabilidad,

 

[00:30:24] Que es básico como lo dice ser ser metiche, querer hacer más de lo que de lo que te dicen que puedes hacer. Creo que eso es importante para crecer, no sólo la parte de conocimientos y experiencia, sino también para para crecer a nivel organizacional. Hablando nivel exacto en TV Jonkhere, que es la empresa en la que estás gastado desde que te llamó tu jefa a estar con ustedes hace más de 5 años más cinco años tiene un gran equipo. Por qué? Por qué es tan especial tu equipo? Creo que tienen una forma de trabajo, una cultura. Me imagino qué es lo que hace esa cultura tan, tan interesante, tan eficiente. Mira.

 

[00:31:08] Lo primero y lo fundamental es la gente. O sea, yo creo y creemos en la organización. Que somos una empresa de servicios cuya base son las personas, sea las personas, todos nosotros. Desde el ejecutivo documental Customer Service, Venta, Gerencias, todo finanzas, recursos humanos, Haití, calidad, etc. Todos hacemos el servicio y somos responsables del resultado que tenemos hoy en día. El éxito se depende de las personas, por lo tanto la receta si yo te pudiese dar alguna es esa, simplemente trabajar con la gente. Formar equipos fuertes, versátiles y de alto desempeño, pero siempre a través de liderazgo modernos. El liderazgo más horizontales y una muy pero muy buena comunicación. La comunicación es fundamental y yo creo que una prueba inequívoca de eso es lo que vivimos con la bandera. La comunicación, en este caso por medios digitales, fue una prueba de fuego y quienes pudieron sortearlo han podido mantenerse bastante en estos tiempos difíciles.

 

[00:32:16] No, totalmente de acuerdo. Y creo que lo que dices la gente es lo que hace las organizaciones y dicen que es una prueba de ello. Creo que tienen. Me parece que están celebrando el aniversario número 150 y un eslogan que a mí se me hace muy bueno, que es elevar vidas para la gente que nos escuche. No di Jonkhere elevar vidas 150 años. Qué nos puedes compartir un poco al respecto y cómo lo van a celebrar? Porque me imagino que es algo que muy, muy pocas empresas, independientemente de la industria, logran.

 

[00:32:52] Sí, y si no me equivoco, creo que somos la empresa con mayor historia en el que la industria del forward,

 

[00:32:59] Probablemente con tantos años en la industria,

 

[00:33:02] 150 años es muchísimo tiempo. Y bueno, como buena empresa alemana y europea, hay mucho foco en la sostenibilidad, en el cuidado del medio ambiente, en el desarrollo de tecnología y de la innovación. Entonces, en ese contexto y también sumado a la celebración de los 150 años, que es un hito tremendo la compañía, estamos haciendo a nivel global una campaña que va a donar que un millón 500 mil euros a causas benéficas durante el año 2022 a través de una meta deportiva. Nosotros tenemos una aplicación que se llama Time Fit, en donde tú registras las actividades deportivas que haces y tienes que tenemos una meta de 150 millones de kilómetros. Entonces, bueno, cuál es un número tremendo? Pero somos más de 75 mil personas en la red. Entonces entonces yo creo que se va a lograr con creces. Y la gracia de esto es que tú descargas la aplicación y Contour, ya sea reloj inteligente o con el mismo celular, registra tu actividad deportiva y te va a contabilizando los kilómetros y eso va sumando a equipos que pueden haber su equipo dentro del país, equipos por unidad, luego equipo país, equipo, región y equipo global.

 

[00:34:19] Y cuando? Cuando arrancó

 

[00:34:21] Esto arrancó hace como casi dos semanas aproximadamente y

 

[00:34:26] Kilómetros llevas,

 

[00:34:27] Yo llevo poquito. Yo no estaba con muchas cosas en lo personal y lo laboral.

 

[00:34:34] 150 millones de kilómetros es lo que dijiste.

 

[00:34:37] Sí, a nivel mundial.

 

[00:34:39] Pero no,

 

[00:34:40] Yo voy a por ti. No tengo meta aportar harto, al menos los 50 km semanales, porque voy a retomar la bici. A mí me gusta andar en bici, así que con eso puedo sumar harto kilómetro,

 

[00:34:51] Porque no tiene que ser corriendo. La bici cuenta.

 

[00:34:54] La bici cuenta incluso. También hay unas conversiones que te lo hacen a través de calorías cuando hace actividad, que caminata, por ejemplo, o ejercicios funcionales.

 

[00:35:03] Así que eso está muy interesante porque aparte fomentan la salud dentro de la empresa y lo están rastreando por países también. Y si hay resistencia por

 

[00:35:14] Países, hay rankings por país o región. Está todo súper medido y eso le da, le da, digamos, cierta chispa a la competencia

 

[00:35:25] Porque es una buena idea y a final de cuentas el objetivo es donar estos 1.5 millones de euros.

 

[00:35:31] Exactamente. Así que está súper, súper interesante. Además de eso, la compañía hizo un acuerdo con Adidas y están haciendo unas zapatillas con material 100 por ciento reciclable que van a ir para todas las personas que se inscriban de la compañía e idealmente que fuesen todos. Pero todos los que participen de la Challenge van a recibir su par de zapatillas con el logo Change.

 

[00:35:53] La hacen bien

 

[00:35:56] Y una línea que es 100 por ciento de material reciclado de y no cualquier material reciclado, sino que de plástico sacado del océano. Así que esta super super interesante, son iniciativas que creo te hacen sentir orgulloso, participar de la organización, de ser parte de la organización y lo bueno es que tanto super entusiasmados en participar, yo también lo distribuyo por mi equipo, por el grupo,

 

[00:36:21] Está muy interesante, es una buena causa, esta divertido y estamos al mismo tiempo están ayudando al planeta. Es una gran idea de división y estoy hablando un poco la sostenibilidad. Qué otro? Sé que también son muy importantes para ustedes. Para qué es? Qué es otra cosa que hacen ahora y qué servicios ofrecen para sus clientes? En la parte aérea, que es donde tú estás, en la parte marítima,

 

[00:36:49] Mira como compañía te decía alemana y con mentalidad europea se hacen muchos esfuerzos por la sostenibilidad. Hasta hace un par de meses se desarrolló Ventures, que es una división de Ginger de división que invierte capital el emprendimiento, capital de riesgo en empresas que están desarrollándose y que tienen alguna, algún impacto positivo medioambiental. Entonces tenemos esa rama en donde la compañía invierte sumas importantes de dinero en este tipo, en este tipo de empresas, para desarrollarlas y aportar a un mundo mejor. Por otra parte, han habido innovaciones muy interesantes en distintos países que poco a poco se busca la expansión, obviamente, pero siempre nace de forma un poquito más intensiva en Europa. En Suecia, por ejemplo, se implementó hace un tiempo el Las Maile con vehículos eléctricos, mix eléctrico y auto propulsado, que son como bicicletas eléctricas. Que bien como estas evax que tienen que son con tres ruedas tristisimo triciclo que hacen las mael y pueden transportar hasta un palet en calles más pequeñas de las ciudades en. Se ha invertido en camiones eléctricos para Europa también y Trucks, que hoy día ya están operativos en Europa y se busca también hacer inversiones similares en el resto de las regiones Américas y el resto del mundo, que otras cosas se han hecho. Se está trabajando muy fuerte también en una empresa con una empresa que se llama Voltron, que se está desarrollando los primeros drones de carga.

 

[00:38:33] De alto peso para envíos de última milla también, y también a bodegas grises que están en centros urbanos más grandes, entonces se han hecho muchas cosas. De hecho también tuvimos que ya Lufthansa, esta aerolínea lo ha hecho con otros operadores logístico, pero nosotros fuimos el primero en operar un vuelo 100 por ciento pseudo neutral el año pasado. Qué bien que es un vuelo que usa, que usó lo que conocemos como el jet field. Es un combustible que que es un mix que si tiene cierta parte de aceites y reciclados, además de invertir en reducir la huella de carbono para hacerlo neutral. Entonces tenemos vuelo fiable, sostenible para un vuelo completo de Schengen que se hizo del año pasado. Y eso fue un hito también en la industria, porque para mí, en lo personal es un paso que uno podría ver como pequeño, pero es bonito porque es un hito, porque es el primer paso hoy día. Tú ya ves, los medios hoy se están encargando Boeing y otras. Otros fabricantes están ya desarrollando prototipos de aviones 100 por ciento eléctricos. Imagínate lo que es eso. En el lado marítimo también se está trabajando en prototipos de buques eléctricos. Si. Entonces, el mundo en sí, la logística, está trabajando muy fuerte en la sostenibilidad

 

[00:40:03] Y en la logística tiene una gran responsabilidad porque somos también de los que más contaminamos el planeta. Entonces creo que creo que va de la mano un poco con la responsabilidad que tenemos al dedicarnos a lo que nos dedicamos. Pero Debby Singer definitivamente está a la cabeza y es uno de los pioneros en muchas de estas iniciativas. Y como tú bien lo dices, creo que es algo que se debe celebrar y se debe celebrar durante todo el año, como me imagino. Lo van a hacer, lo van a hacer ustedes. Cuéntanos ahora un poco más de qué es lo que hace un country que a final de cuentas, metiéndonos ahora a tu día a día. Cómo se ve un día en la vida de Gerardo Naranjo y y cuéntanos, ahora sí, un poco más de la industria de la parte aérea. Todos hemos vivido la pandemia, han sido tiempos muy difíciles, no hay disponibilidad de equipos, no hay contenedores. En Chile en particular, ha sido muy difícil. Cuéntanos un poco más de tu puesto primero y qué es lo que haces? Y después un poco de los. Los retos que has enfrentado.

 

[00:41:11] Bueno, yo partí en la unidad a cargo del departamento en 2018, tomé un año, ya que venía la industria en general con cierto desafío. De hecho, yo me acuerdo muy claramente que antes de que pasara la pandemia, bueno, algunos temas sociales que no ocurrió en el país, ya venía la industria aérea golpeada. Venía con un decrecimiento de sus volúmenes globales de cerca de un 4 por ciento comparado con 2018, que si bien podríamos catalogarlo como marginal, pero no es algo que ninguna industria espera, o sea que haya un decrecimiento de los volúmenes. La economía está un poquito más flaca, digamos, con ciertos impactos de crisis que habían ocurrido años antes y se veía ese escenario en un escenario bajo, pero bien en 2020. Y lo que pudo ser un escenario negativo se transforma en un escenario aún más desafiante y más complejo con la pandemia en abril, en el primer, terminando el primer trimestre del año 2020, la capacidad aérea global, según datos oficiales de yates y de consultoras oficiales, se redujo hasta un treinta y cinco en algunas rutas 40 40 por ciento. Es decir, la disponibilidad de espacio para subir carga se redujo casi a la mitad. Y eso por por los vuelos de pasajeros que contribuyen entre un 60 y un 70 por ciento del volumen total de carga que se maneja la industria, como las fronteras se fueron cerrando, los vuelos de pasajeros se quedaron estacionados. A las aerolíneas no le conviene mover su carga en vuelo de pasajero porque no es el fin del avión en particular.

 

[00:42:52] Por lo tanto, se castigó significativamente la capacidad y eso en desmedro de las tarifas. El escenario se volvió muy desafiante en esos términos. Sin embargo, en en considerando la crisis sanitaria y lo que ocurrió también en el mercado marítimo, lo que fue negativo también tuvo ciertos bemoles positivos y fue fueron estos grandes volúmenes de carga que no se podían transportar vía marítima por un tema de disponibilidad de contenedores por la situación marítima que en Estados Unidos también se vive muy fuerte, sobre todo en Long Beach y en los puertos más grandes. Esta situación de que se generaron negocios spot puntuales de alto volumen por la urgencia, ya sea de transportar mascarillas o elementos de protección personal, o porque no se podía manejar vía marítima, porque entonces eso también generó beneficios en desde el punto de vista de la generación de de negocio y de facturación. Por qué? Porque como las tarifas estaban muy altas para un margen porcentual similar e incluso menor, se podía mantener un negocio bastante bien y lograr números azules al menos. Y así fue como 2020 se logró mantener un número azul con volúmenes similares a los de 2019. Se esperaba una caída mayor, pero logramos mantenernos por lo menos y no de crecer tan significativamente. Hubo un pequeño decrecimiento marginal en volumen, pero sí hubo un aumento

 

[00:44:19] Considerable considerablemente las tarifas y todo eso se fue al cielo.

 

[00:44:24] No tanto como la industria marítima, pero sí, pero

 

[00:44:28] También este sí, definitivamente no tanto como la parte marítima. Pero cómo ves en particular Chile este 2022? Empezamos el año nuevo chino se aproxima. Cuando salga este episodio, probablemente ya habremos visto lo que pasa, pero si es tu tu Forcas para este año. Cómo lo ves en la parte aérea? Qué crees que vaya a pasar en Chile?

 

[00:44:53] Yo veo un escenario aéreo. Hablemos de aéreo todavía más estable que el año 2021. Pero aún en situación deficitaria. Sea como hemos visto, la nueva variante del COBIT no nos deja tranquilos. Creíamos que estábamos ya saliendo y al parecer estamos volviendo a entrar a un peak de contagios en varios países. Chile ha tenido también pics recientes. Entonces eso va a mantener el desafío en la capacidad de nuevo por el, por la disponibilidad de vuelos de pasajeros. Sin embargo, no vamos a alcanzar los peaks que tuvimos en 2021. Por lo tanto, yo esperaría un escenario un poquito más estable, pero con sus desafíos. La carga spot de TC de alto volumen reducirse, porque también se ve que se está inyectando capacidad marítima. Por lo tanto, no vamos a tener las mismas presiones en el negocio marítimo. Por lo tanto, no va a haber cargas tan grandes que que pasaba que un contenedor completo casi se iba aéreo porque no se podía manejar vía marítima y había un quiebre de stock importante. Yo creo que va a haberse disminuido significativamente el negocio si va a seguir siendo también muy spot, muy de caso a caso. Antes tú tenías muchos tenderos que se cerraban de forma anual en donde el cliente solicitaba te cerraba unas tarifas para determinadas rutas y podías tener carga con ellos y trabajar en conjunto por un periodo de un año.

 

[00:46:22] Al menos hoy día eso ya nos está dando. Los clientes están viendo caso a caso porque obviamente, dado a los niveles tarifarios, que dicho sea de paso, hoy día están en alrededor de un 126 por ciento sobre un escenario preponderante. Ellos necesitan cuidar la economía de su operación porque están llamando a eso. Por lo tanto, va a ser, va a seguir existiendo ese desafío. Yo creo que nos va a ir bien. Va a ser un año mejor que 2021, pero no va a ser un año a nivel pre pandemia. Llevaba ahora en el contexto de Chile lo mismo, como muchos otros países de la región y del mundo, por los incentivos económicos y la baja base comparativa de 2020. Chile está creciendo en 2021 sobre el 15 por ciento. Eso es un crecimiento importante, sin precedente, pero tiene una explicación que es una baja con base comparativa para el año que ya está en curso 2022 no se espera más de 1 1,5 por ciento de crecimiento. Incluso hay algunas predicciones, por cierto, cierta incertidumbre política que esperamos pronto se disipe, incluso tener un crecimiento nulo. Entonces, en ese contexto también tenemos presiones nuevamente que podrían de alguna manera reducir las posibilidades de éxito. Pero yo creo que va a estar mejor que este año, así que que el año 2021. Así que hay buena expectativa de ese punto.

 

[00:47:45] Es bueno y bueno. Empezamos el año con mucha energía, como tú dices, creo que hay muchos retos y seguirán ahí. Pero como tú dices, creo que el después de varias entrevistas y varias pláticas con gente de la industria, al menos aquí en Estados Unidos y México, este creo que se comparte un poco el sentimiento global. No creo que la gente está optimista o definitivamente no van a no vamos a regresar a niveles de pandemia, pero creo que en general tenemos una actitud positiva ante lo que va a pasar en este año y bueno, espero que así sea. Me imagino que todo mundo espera que así sea. Gerardo, es un placer platicar contigo, se nos está acabando el tiempo, pero antes de que nos vayamos, dinos dónde te pueden. Cómo se puede conectar contigo la gente? Dónde pueden aprender más sobre Dillinger? Todos los que nos escuchan. Qué es lo mejor para para lo mejor? Accesar y contactarse.

 

[00:48:43] Mira, nosotros tenemos una participación muy activa en. Ahí pueden buscar por división que le van a encontrar la página empresas los primeros resultados. Ahí hay mucha información. Nosotros sacamos un boletín, a veces semanal, hay dos o semanales y mensuales sobre que está pasando la logística. Tenemos también un blog donde presentamos ciertos artículos, a veces recomendaciones sobre qué hacer en determinadas situaciones de la industria y también nuestra página, que tipo de divisiones del puntocom también tienen toda la información y también hay un cotizar online. Si alguien necesita tener alguna referencia sobre tarifas para alguna ruta, ahí tiene también la herramienta perfecta para poder conectar con nosotros. Y también me pongo a su disposición. Me pueden buscar en LinkedIn y en lo que yo les pueda ayudar. Feliz voy a estar ahí apoyándome. Así que está abierta la invitación. Oye, dejar una notita que se me quedó en el tintero sobre la celebración de los 150 años. Nosotros vamos a hacer a nivel local porque te conté de las iniciativas globales, pero a nivel local también estamos preparando un evento importante con nuestros clientes, que ya pronto vamos a estar anunciando, celebrando este hito tan importante de 250 años y poder dejar un precedente también a nivel local, de que es un hito que queremos marcar y queremos marcarlo también como un punto de partida de una nueva era, en donde si bien somos una empresa de larga data de mucha experiencia, también somos una empresa que estamos modernizando día a día. Somos pro mejora continua, pro innovación, pro sostenibilidad, así que los invitamos a todos los que estén interesados a informarse sobre esto y todas las iniciativas que estamos llevando a cabo.

 

[00:50:22] No perfecto y obviamente 150 años. Vale la pena mencionarlo, vale la pena celebrarlo. Les deseamos lo mejor a todos este 2022 y a ti y a tu equipo de divi junker. Muchísimas gracias por participar en esta entrevista. Nuevamente mi nombre es Enrique Álvarez con Supply Chain Now en español y si les gusta este tipo de pláticas con gente tan interesante como Gerardo, por favor no duden en suscribirse, compartirlo con gente en la industria o gente que le interesaría meterse, a lo mejor en la industria logística. Nuevamente muchísimas gracias Gerardo, estamos en contacto y que tengas una buena semana.

 

[00:50:57] Igualmente, Enrique, hasta luego, gracias a todo.

Episode Summary

In this new episode of Supply Chain Now in Spanish, Enrique welcomes Gerardo Naranjo to the podcast.  Listen in as Gerardo shares about his entrepreneurial inspirations, his journey starting as an unofficial  childhood video game salesman, his lifelong love of learning, and his career in logistics.

Episode Transcript

[00:00:37] Good morning, my name is Enrique Alvarez and welcome back to another episode of Supply Chain Now in Spanish. As always, we have very, very interesting guests from all over the world, particularly Latin America, and today we have the pleasure and privilege of talking with Gerardo Naranjo, Gerardo Country Head of Earth, Freud for Debby Changer in Santiago, Chile. How are you? Good afternoon.

 

[00:01:01] Hello Enrique, good afternoon. I am very well, thank you very much and well, thank you very much for inviting me to participate in this podcast.

 

[00:01:08] It is a pleasure to have you here with us. I am ready to discuss not only your professional career, but also the current logistics. And well, to give a little more context to the people who listen to us. Gerardo has 11 years of operations experience in logistics operators such as Danko Odi Nagel. David Sanger is now focused primarily on implementation and project management. You have had a very successful career and again we are very happy to have you here with us. Gerardo, tell us a little about yourself, where were you born? Who you are, that more or less a little bit of your personality.

 

[00:01:51] Yes, of course. Well, as we say here in Chile, I was born and raised in Santiago de Chile and I have not lived anywhere else but the capital of my country. I grew up in a, let’s say, modest family, quite large on my parents’ side. In fact, my dad is one of two brothers. The family of that old-fashioned large family, I say. And my mom wasn’t far behind. She is a sister of a canning group.

 

[00:02:31] Wow, look at several cousins and uncles o

 

[00:02:34] I have some that I haven’t seen for a long time, because there are some that are in the United States and others in the south of Chile and so on, scattered all over the place. But I tell you this because it is the style that, according to my point of view of the old families in Chile, was very common. That’s not so much now. It happens a lot as a demographic factor, I think, in many countries, but also in Chile. It is not the exception and it used to be very fashionable to do that and that, touching it, cleaning it. With what I told you, that my modest family, I believe that it also generates that economic impact in these families that are very large. So my father, who is an example for me and my mother, were also people who achieved, did not complete a higher education. For example, my father finished, he finished elementary school and my mother finished high school, which we did the middle school and in the case of my father, basic education and I could say I am the first one to graduate from university in my direct family. So a family

 

[00:03:45] It’s going to make your mom and dad proud, both of you. And well, and the fruits of their labor. I imagine that much of your success also comes from them and their education.

 

[00:03:56] Undoubtedly, undoubtedly, that is something that I greatly value and appreciate. I believe that when it comes to the formation of people, the most important thing is the aspect of education and values, regardless of whether you have a lot or a gift or have little. The important thing is the mentality that you manage to cultivate in your family and I believe that in that sense a good job was done and I feel grateful to have had the family I had. I still have thank God, my parents are young and dad is not yet 60 in ’59 and my mom 54. So we could say they are young parents, compared to some of the people I talk to in my life, very young.

 

[00:04:42] In fact, I am quite young. He is very fortunate in that respect as well. You can’t share a lot of things with your parents when you have them a little closer, generationally speaking of course.

 

[00:04:56] And well, after education, primary education, well,

 

[00:04:58] Before, before going into education, tell me about some experience you had as a young person before your professional career. Have you ever talked a little bit about your family, anything you remember in particular? At its best

 

[00:05:14] There are many things, but I believe that an important experience for me has been the lesson of the concept of entrepreneurship and independence. In what sense? My dad, for example, has always been independent all his life. When he was younger, he worked in construction with his brothers, who had a small company, doing construction work. He later worked in workshops and owned a mechanic’s shop. He also worked for some time in the used car business. So my dad has always been independent and he somehow planted that seed in me, of the value behind independence and personal effort to get ahead. I kept that and one-time experience. I could tell you that when my dad, when I was about, I would ask about twelve years old. At that time, my father was in the used car business. So, in certain situations he found himself with more than one vehicle in his possession and he had to take it to what we call Persian markets, which are like markets where I don’t know if you know something like that, a market where you put vehicles and advertise them, put little signs and sell them. So, since I was the I am the eldest son.

 

[00:06:40] I had to accompany him sometimes to take cars to this. Then I already had to drive and without a license. I know it’s wrong, but it’s already part of the story of my history. I would go out and about town following him around and driving a car. Obviously if any police caught me that never happened. That was a partial infringement. So that is the lesson, because with that experience, being there, seeing how to trade, how to sell and also the same direct teachings of my father, I have always believed in entrepreneurship and in personal effort to get ahead and that led me being quite young, doing some small businesses, obviously, and I remember having started also close to that time that I told you, when I was 12 13 years old, buying and selling video games. And that was I could say, was my first experience with entrepreneurship. I would buy consoles and video games, some I would lamp them, some I would put together packs and sell them with a margin. And that eventually allowed me to buy my first car when I was in college. I think that’s how it’s done.

 

[00:07:52] Most of your friends at that age were playing video games. Were you trading with them?

 

[00:07:58] Yes, I said both,

 

[00:08:00] Sure, you were a good, good video game salesman at that age.

 

[00:08:04] Yes, so that is an experience that I think marked me and is composed or composed of the teachings and the opportunity I had because my father lent me, let’s say, the capital, which was a lot of money to buy the first one, and there I sold it for an advertisement. That wasn’t on social media, obviously, so it was different. But I believe that at the same time it is easier from the point of view of competition, because there is much more competition in this type of small market.

 

[00:08:30] How interesting and a good thing. From a very young age, from a very early age, you were starting your first business, what? What did you learn about yourself? What did you like the most about that first experience that I imagine later led you to pursue your professional career and get to where you are today?

 

[00:08:53] Of course, perhaps it is not a direct relationship between a person who starts with entrepreneurship and then ends up working in private companies. With the case of Billings, he created a German public company, because the experiences that one sees, I personally, whenever they tell experiences of small enterprises, they are generally people who continue to be, follow that path. I have not followed it 100 percent. I have some little parallel things, but small ones, and it is precisely because I believe in financial independence throughout my life that I aim at that at some point, but I could also exploit and develop myself well in the professional area and that has given me benefits that today allow me to have the life I have. So I can’t complain either. No es I missed a bit of your last question.

 

[00:09:49] No, it’s not exactly, it’s exactly what you answered. Well, I guess let’s go a little bit then, with that base and foundation that your parents gave you, both your mom and dad, and that entrepreneurial mindset and that desire to market, if you want to look at it that way. Tell us a little bit about the part of your career you studied. What caught your attention? How did you get into this interesting and volatile logistics industry?

 

[00:10:23] Perfect. Now I really want to finish with what I have been telling you, as I am kind of scattered. If you asked me what lesson or what did I get out of it? I believe that believing that you can do things, that you have tools, that you have health, that you have support, you have tools that are fundamental and that open doors or windows. And you can do many things as long as you have the desire, the energy and also the determination to do it. And I also learned, I believe, the value of money, at least in Chile, and I have seen information from other countries. There is also much criticism of the lack of financial education at an early age. I think those were some take offs that I can take from my experience and bring to the professional side. Honestly. As a good middle-class son, I didn’t have one. An example of some career from some architect family, agronomist family, business family, didn’t have a lot of experience in that regard. Then I entered to study something first in high school. Sorry, I forgot to comment. I don’t know if there is such a figure in the United States, honestly, but there is the humanistic school that simply teaches you all the branches of the social sciences and exact sciences and prepares you to enter university by choosing a career.

 

[00:11:55] And on the other hand, there are the schools that we call here professional technical schools, which are schools that teach you the humanistic part, but also focus on a certain career. Well, I was recommended by my family to go into business administration, which would be, as you can see, that was my secondary education, and then I somehow got into business and then, for a logical reason, I’m not going to lie to you, I don’t think that I had a passion, let’s say, a genuine passion. I wanted to study business, but since I had already studied in high school something related to business, I said I’m going to go to college business as well. And what business? And then I tried to focus on what was the best thing to do with the information I had at the time. And I, for example, at that time I studied data on the largest number of outflows, of outflows, of professionals, of studies, of houses, of studies. And there was what we call commercial engineering, which would be like business in general lines. And that has always been one of the most popular careers in Chile, because it is flexible, it is versatile,

 

[00:13:07] It gives you a very important base and a foundation that you can use later to apply in any other type of work.

 

[00:13:13] Not exactly. And I, because I didn’t have a lot of information, I went by what I could see. There are many coming out of this race. There was also Leyes. For example, I said I don’t want to go to those careers that are coming out with many graduates, many new people, entering the market. Then I found there a career that had only one university at that time, where I studied International Business. So it is the same as business, only it had a tinge and a focus on international trade and business.

 

[00:13:46] That was the beginning of a very popular career. I think exactly now there are more people coming out of international business than the other.

 

[00:13:54] There are undoubtedly some particularities, such as the fact that in the career I studied there is much more competition, from technical areas, careers, shorter careers that go to the market faster. Unlike the other. But those were things I learned along the way. Let’s say, I think, the information I had, but in the long run it has been a super good one.

 

[00:14:16] At what point and at what time did you say good? Logistics, at what point did logistics call you? Or how? How do you enter? What is your foray into logistics?

 

[00:14:26] In high school we had one with a class or branch that we call here, a branch of studies that was Encotramos and International Trade. So there I was able to learn and click on the importance of the economy at a global level and how this concept has been around for a long time. Globalization led Winter to an economic exchange that led to a much faster economic development of the nation. So, with that and all the information that one acquires in the course of one’s education. It clicked and I said Yes, that’s something important, that’s something that’s in vogue, that’s something to exploit and that one could develop in a professional area. In fact, well, perhaps you know Chile, its recent history towards one of the most economically open countries in the world. Therefore, what could be more ad hoc than something related to economics and international trade in a country as open as Chile? So, that’s where it went. It was my idea. And that’s how I got to college and a five-year degree and then I started working and that’s where I had my first, my first work experience at Tour with Operation Dam.

 

[00:15:47] And tell us a little more about Danko. And then you were also because an angel, how did you specialize to get to the position and success that you have had with David Jonkhere?

 

[00:16:02] Yes, like many, like the vast majority I would venture to say in this industry, which, by the way, in my opinion and in my experience, is an industry of much merit which I like very much. I started, like many, in operations, in documentation and operations and in this maritime case. My first experience was getting into perishable cargo exports. In 2011. I learned a lot from documentation, a lot from the processes, but perhaps from my training. I could see that it wasn’t 100 percent for me. No, no, no, no, no, I felt it was the area I wanted to exploit 100 percent, but I also knew it was fundamental to live it, because it gives you an important technical base in this area. I wanted to go at that time, and I wanted to start in my career, to go more into commercial areas, to go into more areas, a little bit more technical if you will. At that time thinking front desk, customer service, things like that. But I lived through the processes, I worked very hard on Perecerás. This is how we work in this area. Long days when it is high season, going out, coming in very early and leaving very late. And so was my experience at Danko. I was there for almost a year. I did the internship, which here is called training or internship, the professional practice.

 

[00:17:32] Then I was in the season for a while and then I could not renew my contract with the company. And there I was in a step that I didn’t, I didn’t put it there on my resume. But it is also important in a company called Delphi. They are free for water, small to medium, with a focus on Asia-Pacific Maritime routes. There I also continued to advance my experience in the area of operations and commercial maritime. I also learned a lot. I have always been a philosophy of self-learning and always learning by doing and doing more. I believe that if you do and deliver more, you get more in the long run. So I learned a lot that way. Well, after my time at Delfín I had the opportunity to participate in a recruitment process in China. Nagel, who is a benchmark in the industry, no doubt. And from there I was able to take an important step in my career that led me to a hybrid position between operations and commercial where I worked, attending key accounts, important accounts of the company, with a differentiated service and with a lot of information base. Then I also continued to learn a lot. I already went into a commercial department because there I reported to the manager that

 

[00:18:56] I had a little more interaction with people and of course they told me that’s what I really tell you about Mexico, you’ve been involved in that, so it was what you really like. But I wanted to ask you about what you have told us about your early career. Again, you mention a lot the operational part, the operative part, which at the end of the day is not what you like or what you are passionate about. At that time you were a more commercial person, but for the people who are listening to us and who maybe are about to graduate, or are about to graduate or are in the industry right now. How important is that? Because it seems to me that now part of the success you’ve had is based on that.

 

[00:19:38] Fundamental is fundamental. We all have different tastes here, but the operation, without a doubt, is a fundamental part of our industry, it is where we interact with the click, with the customer and with his cargo, which in principle is the center of our work. Therefore, learning from the operation, understanding what is behind a veil than behind an air guide is fundamental. So for all those who may listen to us, who are in their training process or looking towards logistics as a career. I think it is important to always keep your eyes on the operation because it will open many doors for you.

 

[00:20:17] Something else that maybe two or three things that could be recommended to people who are recent graduates or who want to make a change in the operational part, the commercial part, something else that has been useful to you, because you also have a very successful career over the years.

 

[00:20:33] Yes, without a doubt. Look, on the one hand, there is learning a lot about the business, the core business, the company we work for and the logistics industry in general. But at the same time, in my opinion, a fundamental aspect and if you want a humble piece of advice I could give you is to always seek to learn more. And in this field, at least the one I have been fortunate enough to work in and know, learning more implies doing more. I have had experiences with people who have a very ingrained concept of me first getting, let’s say, a position and then executing the position or then executing and demonstrating that I can do certain tasks linked to that position. I think that is important, but even more important is to know that it is much more worthwhile to do and learn a task and then be able to execute it with evidence and with real knowledge, and to consider yourself for a position. I was telling you that when I was here at Google I had a hybrid role. That allowed me to get a leg up, as we say here in the commercial area, but not selling directly, but maintaining and Farman accounts. So that was very important because it allowed me to use my operational knowledge linked to commercial management with important accounts and at the same time I also told you about information management. This is another important aspect. I learned a lot about information management and the importance of visibility and information management in our industry. I often say that in many operations what we deliver is information, not in all of them, because in others we do take the cargo, we do a more direct management with the cargo, but in other times, in other situations of our services it is mostly information and the information is directly related to the quality and the perception of the quality of service that our customers will have. Therefore, having internalized myself in that area also allowed me to advance in my career.

 

[00:22:42] Going a little off the grid. And no, sorry to interrupt you again, but. In this information, which I find very interesting, I did not want to let it pass. What information? Actually edit it back to the part about who does what, but what information is it that you actually follow on a regular basis? Because there is so much information now, and with the pandemic, the changes, the changes in legislation, etc., that have taken place over the last two years. The policy, what information does Gerardo follow on a regular basis?

 

[00:23:16] Look, I also believe very, very strongly that in modern times social networks play a fundamental role in communication and in the dissemination of information. One has to go to the root, it is fundamental to go to the base, that is, official media, direct interviews. Do not go to the videos that other people make about

 

[00:23:38] Issues that happen to us

 

[00:23:40] Every day, and this happens a lot, that many times they take a little tail, a part of the tail, out of your body.

 

[00:23:44] Un or simply editing it, total

 

[00:23:47] No? I believe it is fundamental and in fact we are moving on to a very, very, very particular presidential election. Here in Chile. I talked a lot about it with my close ones and with my circle that it was important to base it on the main information and not on what third parties. Then I go to official media such as Ñata to give information from the air, Accenture consultant, also official media here in Chile, very well known in the Diario Financiero. I read it a lot in terms of logistics, the charge children is very important that other means could tell you.

 

[00:24:25] I that with those I think you give us a pretty good idea of the type of information that follows. And well, for people who also think they want to get into the business or who are already in the business, well, again I think we are going to put this in the comments of the interview so that they have it and have the links to, for example, La Ñata or Accenture to the financial journal. I think it’s important, but well, they totally interrupt you in your career story. Of course, you enter a hybrid. Finally, you have some contact with the commercial side, especially in terms of not developing new clients, but rather maintaining and adapting existing ones. Tell us, tell us what else.

 

[00:25:09] And that allowed me to participate in a selection process to get into the hard leagues to see. There I worked directly in English sales. It was a good departure after a little more than three years of working at the first level. Mainly because I could not see growth in my career, in my leadership. At the time I had plans for myself, but. But a year had passed and the conditions were not right. And this opportunity arose. It was a very good opportunity and I took it. I also believe very much in that, that one has to look for opportunities and also take certain risks. This is the way, I believe, to move forward, perhaps a little faster than just letting things happen, but also to go out and look for them. Then A I got into sales. It was an important leap, an important bet, because it is not the same to maintain than to go out and look for clients.

 

[00:25:59] Very, very, very, very different, very different.

 

[00:26:01] And the good Chile. And in the world in general, coaching is an industry of lots and lots of competition, lots and lots of competition. So it’s not easy to bring in a customer and it’s not easy to keep a customer. So that’s where I learned a lot again. I am grateful for my career because in everything I have done I have learned a lot. There I learned about sales and customer development. I also started my first interactions in implementations, did you see? They gave me maybe a little bit more orderly, with the capacity to handle information and they told me to help us here. And I also took on the challenge of implementing and supporting the process of implementing the accounts. I wasn’t there for a while either. In English I get a call from my former boss and my direct boss in an image that was now in Jonkhere and she calls me to offer me a position that she was developing because she was just coming in. This was in 2016 and well, after a little bit some conversations I ended up coming with her, who is an excellent leader. That was also one of the reasons why I wanted to go with her and also for the professional growth. And then I went back into sales, but this time focused on implementation development and development of customer-facing information technology tools.

 

[00:27:27] I was still following the data and technology part of it, and that part has always been important then too,

 

[00:27:34] And the turning point was in whom? And there I am going to link it with what I was saying, that I think it is very important to do, to get involved in things, to learn new things. I was among Nigel’s Nigel’s I got in this way by being a nosy reporter.

 

[00:27:50] It’s just that it’s an excellent company, I think it has a lot to offer in all the companies you’ve worked with. They are excellent, but I think as you were saying, there is a division that they are without a doubt, but in several aspects, without a doubt.

 

[00:28:03] But I tell you something, I would not have learned what I learned about information management and systems if I had not asked to be put into a training that was not for me, that was for other people. That is why I want to emphasize this as a piece of advice for those who may be interested and may find it useful, because it can provide you with a lot of retribution in your career and in the future. Because in principle what I did, if we look at it from the outside, was to put myself where I wasn’t being called and to take on more work without anyone giving it to me, do you understand me?

 

[00:28:36] But I somehow take in your hands your training, the very owner of how fast you are progressing in the company?

 

[00:28:45] Exactly, we in that position that I was in that there were no people. We are in charge of displaying information to clients and preparing reports and presentations that wards send monthly and quarterly business reviews with performance indicators. But those reports were prepared by a specific unit related to the reports. Then you simply received the report more or less assembled. You put together a presentation. So that was the award I asked for and I was not called to it. I said that to my boss at that time because I think it would be very useful if I knew how to manage myself a little more in this, because we would gain efficiency. I got in, I learned and then in time I got loaded with a lot of work because I ended up doing reports for a lot of people, but that in the background that this can be read as why do that if it actually meant more work? Because I did, but in the end it allowed me to advance in the rest of my positions in a solid way. And in fact I would dare to say that this milestone that manager could open the doors for me to be where I am today, because I make the difference where, where I have been. I have made a difference precisely in that I can combine operational, commercial and also technical experience related to information tools that today are also very much in vogue. In other words, digital transformation is something that almost everyone knows about all medium and large companies, even some small things, because it is. What is needed is the fourth industrial revolution; information is the basis of our work and we cannot be oblivious to that. And I got a little bit ahead of myself precisely because I was nosy and somehow wanted to get involved in things that were not necessarily my responsibility,

 

[00:30:24] That it is basic as it says to be nosy, to want to do more than what you are told you can do. I think it is important to grow, not only in terms of knowledge and experience, but also to grow at an organizational level. Speaking exact level on TV Jonkhere, which is the company you are spent since your boss called you to be with you more than 5 years ago plus five years has a great team. Why? What makes your equipment so special? I think they have a way of working, a culture. I can imagine what makes that culture so, so interesting, so efficient. Watch.

 

[00:31:08] First and foremost are the people. In other words, I believe and we believe in the organization. That we are a service company based on people, that is, all of us. From the document executive Customer Service, Sales, Managements, all finance, human resources, Haiti, quality, etc. We all do the service and are responsible for the result we have today. Success depends on people, so the recipe if I could give you one is that, just work with people. To build strong, versatile and high performance teams, but always through modern leadership. The most horizontal leadership and very, very good communication. Communication is fundamental and I believe that unequivocal proof of this is what we experienced with the flag. Communication, in this case through digital media, was a trial by fire and those who were able to overcome it have been able to hold their own in these difficult times.

 

[00:32:16] No, I totally agree. And I think what you’re saying people are what organizations do and they say it’s proof of that. I think they have. It seems to me that they are celebrating the 150th anniversary and a slogan that seems to me to be very good, which is to raise lives for the people who listen to us. No di Jonkhere raise lives 150 years. What can you share with us a little bit about it and how are you going to celebrate it? Because I imagine that’s something that very, very few companies, regardless of industry, achieve.

 

[00:32:52] Yes, and if I am not mistaken, I believe we are the company with the longest history in the forward industry,

 

[00:32:59] Probably with so many years in the industry,

 

[00:33:02] 150 years is a very long time. And well, as a good German and European company, there is a lot of focus on sustainability, environmental care, technology development and innovation. So, in this context and also in addition to the celebration of 150 years, which is a tremendous milestone for the company, we are carrying out a global campaign that will donate one million 500 thousand euros to charitable causes during the year 2022 through a sports goal. We have an application called Time Fit, where you register the sports activities you do and we have a goal of 150 million kilometers. So, well, what’s a tremendous number? But we are more than 75 thousand people in the network. So then I believe it will be more than achieved. And the fun of this is that you download the application and Contour, either smart watch or with the same cell phone, records your sporting activity and will count the kilometers and that will add teams that may have their team within the country, teams per unit, then country team, team, region and global team.

 

[00:34:19] And when? When it started

 

[00:34:21] This started about two weeks ago and

 

[00:34:26] Kilometers you carry,

 

[00:34:27] I’ve been there a little bit. I was not with a lot of things personally and work-wise.

 

[00:34:34] 150 million kilometers is what you said.

 

[00:34:37] Yes, worldwide.

 

[00:34:39] But no,

 

[00:34:40] I’m coming for you. I have no goal to contribute a lot, at least the 50 km per week, because I’m going to take up cycling again. I like to ride my bike, so I can add a lot of kilometers to that,

 

[00:34:51] Because it doesn’t have to be running. The bike counts.

 

[00:34:54] The bike even counts. There are also some conversions that do it through calories when you do activity, such as walking, for example, or functional exercises.

 

[00:35:03] So that’s very interesting because they also promote health within the company and they are tracking it by country as well. And if there is resistance by

 

[00:35:14] Countries, there are rankings by country or region. Everything is very measured and that gives, shall we say, a certain spark to the competition.

 

[00:35:25] Because it’s a good idea and ultimately the goal is to donate these 1.5 million euros.

 

[00:35:31] Exactly. So it’s super, super interesting. In addition to that, the company made an agreement with Adidas and they are making sneakers with 100 percent recyclable material that will go to everyone who signs up from the company and ideally that would be everyone. But everyone who participates in the Challenge will receive a pair of Change logo shoes.

 

[00:35:53] They do it well

 

[00:35:56] And a line that is 100 percent recycled material from and not just any recycled material, but plastic taken from the ocean. So this is super interesting, these are initiatives that I think make you feel proud, to participate in the organization, to be part of the organization and the good thing is that both are super excited to participate, I also distribute it for my team, for the group,

 

[00:36:21] It’s very interesting, it’s a good cause, it’s fun and we are helping the planet at the same time. It’s a great split idea and I’m talking a little bit sustainability. What other? I know they are also very important to you. What is it for? What else do you do now and what services do you offer for your customers? On the air side, which is where you are, on the sea side,

 

[00:36:49] Look, as a German and European-minded company I was telling you, a lot of effort is being put into sustainability. Until a couple of months ago Ventures was developed, which is a division of Ginger’s division that invests venture capital in companies that are developing and that have some positive environmental impact. So we have that branch where the company invests significant sums of money in this type, in these types of companies, to develop them and contribute to a better world. On the other hand, there have been very interesting innovations in different countries that are gradually looking for expansion, obviously, but always born a little more intensively in Europe. In Sweden, for example, the Las Maile was implemented some time ago with electric vehicles, an electric mix of electric and self-driving cars, which are like electric bicycles. How well as these evax they have that are with three wheels trististisimo tricycle that make the mael and can transport up to a pallet in smaller streets of the cities in. We have also invested in electric trucks for Europe and Trucks, which today are already operating in Europe and we are also looking to make similar investments in the rest of the Americas and the rest of the world, as other things have been done. A company called Voltron is also working very hard to develop the first cargo drones.

 

[00:38:33] High-weight for last mile shipments as well, and also to gray warehouses that are in larger urban centers, so a lot of things have been done. In fact we also had that already Lufthansa, this airline has done it with other logistics operators, but we were the first to operate a 100 percent pseudo-neutral flight last year. How nice that it is a flight that uses, that used what we know as the jet field. It is a fuel that is a mix that has a certain part of oils and recycled fuels, in addition to investing in reducing the carbon footprint to make it carbon neutral. Then we have reliable, sustainable flight for a full Schengen flight that was made from last year. And that was also a milestone in the industry, because for me personally it is a step that one could see as small, but it is nice because it is a milestone, because it is the first step today. You see, the media today are taking care of Boeing and others. Other manufacturers are already developing prototypes of 100 percent electric aircraft. Imagine what that’s like. On the maritime side, work is also underway on electric ship prototypes. Yes. So, the world itself, logistics, is working very hard on sustainability.

 

[00:40:03] And in logistics it has a great responsibility because we are also one of the biggest polluters of the planet. So I think it goes hand in hand with the responsibility we have to dedicate ourselves to what we do. But Debby Singer is definitely leading the way and is one of the pioneers in many of these initiatives. And as you rightly say, I think it is something that should be celebrated and should be celebrated throughout the year, as I imagine. You are going to do it, you are going to do it. Tell us now a little bit more about what a country does, and let’s get into your day to day life. What a day in the life of Gerardo Naranjo looks like and tell us, now, a little more about the airline industry. We have all lived through the pandemic, it has been a very difficult time, there is no availability of equipment, there are no containers. In Chile in particular, it has been very difficult. Tell us a little more about your position first and what you do? And then some of the. The challenges you have faced.

 

[00:41:11] Well, I started in the unit in charge of the department in 2018, I took a year, as the industry in general was coming with a certain challenge. In fact, I remember very clearly that before the pandemic happened, well, some social issues that did not occur in the country, the airline industry was already hit. It came with a decrease in its global volumes of about 4 percent compared to 2018, which although we could categorize it as marginal, but it is not something that any industry expects, i.e. that there will be a decrease in volumes. The economy is a little bit leaner, let’s say, with certain impacts of crises that had occurred years before and that scenario was seen in a low scenario, but well into 2020. And what could have been a negative scenario is transformed into an even more challenging and more complex scenario with the pandemic in April, in the first, ending the first quarter of 2020, the global air capacity, according to official data from yachts and official consultancies, was reduced by up to thirty-five on some routes 40 40 percent. In other words, the availability of space for uploading cargo was reduced by almost half. And that is because passenger flights contribute between 60 and 70 percent of the total volume of cargo handled by the industry, and as the borders closed, passenger flights remained stationary. It is not in the airlines’ interest to move their cargo on passenger flights because it is not the purpose of the particular aircraft.

 

[00:42:52] Therefore, capacity was significantly penalized, to the detriment of tariffs. The scenario became very challenging in those terms. However, considering the sanitary crisis and what also happened in the maritime market, what was negative also had certain positive aspects, and these were the large volumes of cargo that could not be transported by sea because of the availability of containers due to the maritime situation in the United States, especially in Long Beach and in the larger ports. This situation generated high volume spot business due to the urgency of transporting masks or personal protection elements, or because it could not be handled by sea, because this also generated benefits from the point of view of business generation and invoicing. Why? Because since the rates were very high for a similar or even lower percentage margin, it was possible to maintain a fairly good business and achieve blue numbers at least. And so it was that 2020 managed to maintain a blue number with volumes similar to 2019. A larger drop was expected, but we managed to at least hold our ground and not to grow so significantly. There was a small marginal decrease in volume, but there was an increase in the volume

 

[00:44:19] Considerable considerably the rates and all that went to heaven.

 

[00:44:24] Not as much as the maritime industry, but yes, but

 

[00:44:28] Also this one yes, definitely not as much as the maritime part. But how do you see Chile in particular in 2022? The Chinese New Year is approaching. By the time this episode comes out, we’ll probably have seen what happens, but if it’s your Forcas for this year. How do you see it on the aerial side? What do you think will happen in Chile?

 

[00:44:53] I see an aerial scenario. Let’s talk about air even more stable than 2021. But still in a loss-making situation. As we have seen, the new COBIT variant does not leave us at ease. We thought we were on our way out and it seems that we are re-entering a peak of contagion in several countries. Chile has also had recent pics. So that’s going to keep the challenge on capacity again for the, for the availability of passenger flights. However, we will not reach the peaks we had in 2021. Therefore, I would expect a slightly more stable scenario, but with its challenges. The spot load of high-volume CTs will be reduced, because it is also seen that maritime capacity is being injected. Therefore, we are not going to have the same pressures in the maritime business. Therefore, there will not be such large cargoes as there used to be when a full container was almost airlifted because it could not be handled by sea and there was a significant stock out. I believe that business will have slowed down significantly if it will also continue to be very spot, very case by case. Before, you had many shopkeepers that were closed on an annual basis, where the client would ask for certain rates for certain routes and you could have cargo with them and work together for a period of one year.

 

[00:46:22] At least today it is already giving us that. Customers are looking on a case-by-case basis because obviously, given the tariff levels, which by the way, today are around 126 percent over a preponderant scenario. They need to take care of the economics of their operation because they are calling for that. Therefore, this challenge will continue to exist. I think we are going to do well. It’s going to be a better year than 2021, but it’s not going to be a pre-pandemic level year. In the context of Chile, like many other countries in the region and the world, it was now taking the same thing, due to the economic incentives and the low comparative base of 2020. Chile is growing at over 15 percent in 2021. This is an important growth, unprecedented, but it has an explanation, which is a comparatively low growth rate for the year that is already underway, 2022, which is not expected to be more than 1.5 percent. There are even some predictions, by the way, some political uncertainty that we hope will soon dissipate, including having zero growth. So, in that context we also have pressures again that could somehow reduce the chances of success. But I think it’s going to be better than this year, so 2021. So there is good expectation from that point.

 

[00:47:45] It is good and good. We start the year with a lot of energy, as you say, I think there are many challenges and they will continue to be there. But as you say, I think that after several interviews and several talks with people in the industry, at least here in the U.S. and Mexico, I think that the global sentiment is shared a little bit. I don’t think people are optimistic or definitely not going to we’re not going to get back to pandemic levels, but I think we’re generally positive about what’s going to happen this year and well, I hope that’s the case. I imagine that everyone expects this to be the case. Gerardo, it is a pleasure to talk to you, we are running out of time, but before we go, tell us where you can be reached. How can people connect with you? Where can you learn more about Dillinger? All those who listen to us. What is the best for the best? Access and contact.

 

[00:48:43] Look, we have a very active participation in. There you can search by division and you will find the companies page in the first results. There is a lot of information there. We put out a newsletter, sometimes weekly, there are two or weekly and monthly on what is going on with logistics. We also have a blog where we present certain articles, sometimes recommendations on what to do in certain situations in the industry and also our page, which kind of dotcom divisions also have all the information and there is also an online quote. If someone needs to have a reference on rates for a route, there is also the perfect tool to connect with us. I am also at your disposal. You can look me up on LinkedIn and whatever I can help you with. I will be happy to be there supporting me. So the invitation is open. Hey, just a little note I left out about the 150th anniversary celebration. We are going to do it locally because I told you about the global initiatives, but locally we are also preparing an important event with our customers, which we will soon be announcing, celebrating this important milestone of 250 years and also to leave a precedent locally, that it is a milestone that we want to mark and we also want to mark it as a starting point of a new era, where although we are a long-standing company with a lot of experience, we are also a company that is modernizing day by day. We are pro continuous improvement, pro innovation, pro sustainability, so we invite all those who are interested to learn more about this and all the initiatives we are carrying out.

 

[00:50:22] Not perfect and obviously 150 years old. It is worth mentioning, worth celebrating. We wish you all the best this 2022 and wish you and your divi junker team all the best. Thank you very much for participating in this interview. Again my name is Enrique Alvarez with Supply Chain Now in Spanish and if you like this kind of talks with interesting people like Gerardo, please don’t hesitate to subscribe, share it with people in the industry or people who would be interested in getting into, maybe in the logistics industry. Thanks again Gerardo, we will be in touch and have a good week.

 

[00:50:57] Likewise, Enrique, see you later, thank you for everything.

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Featured Guests

Gerardo Naranjo is an international business engineer with eleven years of experience in multinational logistics operators and freight forwarding companies like Damco, Geodis, Kuehne-Nagel and DB Schenker. His core competencies are key account management, implementation and project management, business development, commercial and operational management, business intelligence, electronic supply chain solutions, continuous process improvement, leadership, team building and P&L management.
He started as a carrier in the freight forwarding and logistics industry working in ocean freight operations. During the last 11 years, he has worked in different areas like operations, operational control, implementations, sales and business development among others.

Gerardo describes himself as a passionate professional who cultivates excellence in everything he does. He strongly believes in a dynamic and modern leadership style with focus on people, talent development, social and communication skills, technology, information, self-learning and continuous improvement.

In his daily life, he loves music, sports (specially MTB), outdoor activities, videogames and to spend time with my family. Connect with Gerardo on LinkedIn.

Hosts

Enrique Alvarez

Host, Logistics with Purpose

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

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Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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