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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
sustainable supply chain management.
August 29, 2024

Eco-Friendly Innovations: How Sustainable Practices Are Reshaping Supply Chains

Scope 3 emissions reportedly account for more than 70% of businesses’ carbon footprints. That huge percentage gives an indication of just how critical supply chain sustainability efforts are to the planet. Thankfully, a growing number of eco-friendly innovations are helping reshape global supply chains. Supply Chain Sustainability: An Industry Imperative in a Changing World It is becoming increasingly important for companies to accurately calculate their supply chain emissions and create an information-sharing ecosystem, according to Matthew Gardner, co-founder and managing partner of Sustainserv, a consulting firm that helps businesses implement sustainability strategies. Gardner said accounting for supply chain-related greenhouse gas emissions includes such challenges as: Data gathering of “materials, manufacturing processes, activities of second- and third-tier suppliers, and overall data governance and quality.” Calculation methodology that “reflects the realities of raw material sourcing, product manufacturing, transportation and distribution, and other life-cycle impacts that may affect reported greenhouse gas totals.” Supplier relationships, which can be strained as a result of emissions assessments. Businesses also need to keep in mind their relationships with consumers. PDI Technologies said 80% of U.S. consumers it surveyed were willing to pay more for sustainable products. “Between these statistics and the regulatory conversations that are happening in…