“When you’re the victim, you don’t have a say in your future.”
– J.D. Redmon, Founder, Acces Expd. J.D.
Anyone who glamorizes the entrepreneurial experience is glossing over the stress and pressure that successful founders must face. You have to be willing to go without in order to take care of your family and your team. You have to push through the self-doubt and allow the job to be all-consuming if your vision is ever going to come to pass. Most of all, you have to be good at connecting with and reaching people.
J.D. Redmon is an experienced Fortune 500 executive, a motivational team leader, and the Founder of Acces Expd. J.D. He has painstakingly pieced together a strategy for reaching people and creating an environment that makes it easier for them to see the value of what he offers.
In this episode, host Scott Luton welcomes J.D. to discuss:
· How he helps people access the marketing solutions and resources they need, not just what they ask him for
· The evidence he sees that the trend towards diversity marketing and hiring is gaining ground
· Why the most important weapon any of us has is our voice, and how we can use it to achieve what is needed
Welcome to supply chain. Now the voice of global supply chain supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues. The challenges and opportunities stay tuned to hear from those making global business happen right here on supply chain now.
Scott Luton (00:32):
Good morning, Scott Luton was supply chain now welcome to today’s show. We’ve got an excellent conversation teed up on this episode, we’re talking with a leadership and supply chain dynamo. Our guest is an experienced fortune 500 executive who’s well-known for team building for driving change and channeling important discussions on heavy topics like diversity and inclusion. You may have seen him on countless shows and keynotes and podcasts. You name it. His passion. I can tell you from firsthand experience is truly contagious. It’s welcoming JD Redmon, founder and CEO with ACCE XPD JD how are you doing?
JD Redmon (01:09):
I’m doing really good, man. I’m excited to be back on the show. I think we were just talking about it. Your guys’ show is blowing up. It’s becoming now like the real deal, all the feel at night. I mean by that is it’s like guys, Scott was talking to me about production and making sure that my angle was together. You know, the quality of the scandal that he is fully producing the show. And I bet people know that they recognize it. And that’s why your audience keeps growing because they see how much you put into it, man.
Scott Luton (01:37):
Uh, man, you are too kind. You’re too kind. But going back to that real deal, Holy field, you know, I thought we were going to see Mike Tyson and Evander Holyfield, Duke it out again, but it looks like the, the attorneys and agents couldn’t quite put it together. Huh?
JD Redmon (01:51):
I think that just got shut down. I think both of them needed to admit to themselves that it would have been on a great one, two, maybe three rounds. But come on guys. Let’s let’s let’s remember the glory days. Let’s just sit down and have a talk with the chair about what
Scott Luton (02:08):
You know, and those figures, man, that, that, that was like the glory days of heavyweight boxing, you know, Lennox Lewis and my course Mike Tyson, man for the first what? 40 fights he was unstoppable. And, and, and when he entered the rain, man, it would send chills up your spine. I mean, he’s the Michael Jordan of boxing perhaps, but nonetheless, so I’m, I’m excited to have you here with us, JD Redmond. Uh, we’ve enjoyed you appeared on the supply chain buzz. It’s been too long, but man, you’ve been up to some really big things, which, which has gotten me stoked. I can’t wait until we kind of share what you’re doing now, but before we do that, let’s get your origin story out there a bit. Right? Marvel comic superhero, JD Redmond. So let’s start with, tell us about where you’re from and give us some antidotes of your upbringing.
JD Redmon (02:52):
Yeah, man, I I’m, I’m just a Cajun country boy on Louisiana. Uh, the sticks grew on a dirt road and then eventually moved to pave road. And that was a big deal to let you know how country I grew up, the fact that we could go outside and there was a street was amazing to us. And so man, it was small town living less than 20,000 people in that city. And we were just all hoping to either be in the military to become like a sports athlete, you know, get a scholarship and go somewhere or you’re going to go work in the oil field or work in like the Papermill like Detroit is like that small town living. Like we weren’t, we didn’t have these grandioso dreams. I never imagined that I would be like this because anecdotes of my city, you know, we, we talk in very Koch glue style verbiage, you know, like, boy don’t do that. You know, that’s, that’s fatter and impossible with the moms, you know, or you know, the day on a daytime. And it’s like, that’s it
Scott Luton (03:49):
Fatter than a possum with the mumps? Yes. Wow. I grew up in small town, South Carolina, but that is a new one for me. I’m a, still that,
JD Redmon (03:58):
Yes. That’s how we do, uh, you know, even my coachee, if you have tight muscles, you black, your most is a tad in the Coldwell oatmeal. Like, you know, it’s just, that’s how we talk. And so now looking into like have become professionally, you know, there are still times like my mother and my sister was still out here this last weekend. And as we were talking, you know, I realized I need to flip back my country. I was like, wait, flip the contract back on because I can’t understand what they’re saying. And so that’s, that’s kinda my life man, going from being the country boy to trying to adapt to living in the city.
Scott Luton (04:30):
I love that. You know, I use the phrase it’s own like a pot of neck bone back in my earliest days in the air force. I had folks look at me like I was crazy. So he had to explain it, but what, what specifically, what town did you grow up? What’s that small town. What’s the name of it?
JD Redmon (04:45):
The town is Magatish Louisiana inside of negative pairs. So it’s, uh, where the Northwest of the state university demons are. And, uh, it’s known as the city of lights. So every year, the first weekend of December, they bring in about 10 to 15,000 tourists to come see our lights on cane river, uh, kinda enjoy our French quarters. Nagesh is the oldest city in the Louisiana purchase. So, um, we have a lot of French history there, a lot of Creole Cajuns, last names, people that you can understand when they talk, when I went to a speech pathologist. So you can understand me. So that just to kind of give you an understanding of just how fixed sometimes the accent can be.
Scott Luton (05:23):
Wow. Okay. One more thing about kind of your personal background you shared with us when he came on the bus that, that your family’s got a bunch of land down there. And in up in Louisiana that was had, was ravaged by some storms, give us an update. How’s the family doing? How’s the property and all that good stuff.
JD Redmon (05:41):
It’s been interesting. So that was actually going into some things that took place. When I first started the business, because we had to go down and repair some of the rental properties that as family homes and what a lot of people don’t know is sometimes those rental properties are covered underneath hurricane where the deductible is between one to 4% of the actual value of the home. So, you know, depending on where they stayed you, as you know, the danger zone depends on your percent itself. We went through that. We’re rebuilding the barn and the bondsmen fixed land is now cleared out. You know, so we’re well into recovery now getting things back together, but that was a big blow for us with that storm. Not as horrible as hurricane Katrina and hurricane Rita, but definitely close when it just came to wind damage. And you know, some people still don’t know where their livestock are because they just, wow,
Scott Luton (06:33):
Well coming attractions, JD and his family has rebounded incredibly. And we’re going to talk about that momentarily. So let’s talk, let’s, let’s keep looking back a little bit. I want, I want to kind of talk about your professional journey in particular. What’s a couple of roles that kind of helped shape your worldview, JD.
JD Redmon (06:49):
Yeah. So I will start all the way at the beginning at Apple, which is a, my first job was my third at Apple. We worked, there was my dream job. I begged to work there. I would do nine interviews to get into the company and my managing partner, Megan Melchers, who I really wanted to bring up in this conversation. Megan Melcher looked at me and she said, JD, you have a gift with people. And you think of people first, before you think of yourself. She said, you’re going to be a great manager one day. And I was 19, 20 years old. And I’m looking at her like, all I want is a check for my skateboard so that when I get up in the city bus, I won’t have to walk home. I can skate down the street, but she kept channeling that NBN. So she brought me to realize that I was a leader of fast forward to Hertz, became an area manager there and led DFW teams.
JD Redmon (07:38):
We grew immensely under the leadership, not just myself, but under leaders. That taught me how to think about people. First at Hertz is where I learned how to grind, manage the training to the top. So I didn’t come in in a leadership role. I came in as a mandatory need than an assistant branch manager, branch manager, then an area manager. And this took place within three years with sometimes I can take place over 10 to 13 years. I was blessed moving from Hertz and having that experience on leading an entire metropolitan area as well. I just DFW, I went into Rent-A-Center as a corporate liaison or relationship manager. This first time that I got experience after leaving the area manager, you kind of were exposed to EDPs and the C-suite, you know, at luncheons and things, but at Renaissance. And I was working on the floor on the same side as the C-suite, you know, with a billion dollar CEO of billion dollar CFOs and watching how they interact, hearing how they speak with each other.
JD Redmon (08:33):
It was the first time I recognized that fault issue should be taken like as yourself is never your team. And so that’s what I learned at Renaissance hearing. A lot of those leaders talk, you see them get chewed up. They would walk out upset. They would not walk out angry. They would go to their team express what took place. And then I had a different privy view because of my role. We we’re traveling to go save a client relationship. And then I get to hear that frustration. You know, like, man, the teams should have done this. The teams should have done that, but that was never discussed to their team. They got through getting yelled at, at the C-suite or at, by their boss or whoever the case may be. They walked over into that other department and they were calm and they were like, guys, here’s our tactics.
JD Redmon (09:14):
Here’s what we need to do. We’re seeing errors here, opportunities there. And they fixed it. But then I saw the humanistic side on the plane where I had to go save the client. And that’s what showed me that he was in the meeting. He was, he was angry and, but it wasn’t on his face. It wasn’t in his demeanor and his team left being encouraged. He didn’t go to his team like, ah, good. And I was on that team. So, you know, I left feeling pumped, moving from that. Scott, I went over to TTN fleet solutions as a director of sales and marketing worked my way up to VP of sales and marketing, and literally grew those departments from the ground up. So we took a company who was around 50 million, 70 million to now they’re well over 150 million air. Um, and we were making sure that in the maintenance side of the supply chain, that we were delivering results that will keep drivers on the road longer.
JD Redmon (10:07):
This is where I started to develop tactics for customer acquisition. So a lot of people look at marketing as just lead generation. I specifically look at it as if I want to work with supply chain now and I need to get Scott’s attention. How do I do that? Who do I call? And I go and do the accounting department. Should I go in through the client relations department? Because sometimes those gatekeepers are a lot softer. I want to market to every department that touches Scott. I want to talk to the two sales. I want to talk to marketing. I want to talk to County. Also want to go and not just client relations. I want to talk to some of these old clients. I want to know how they feel because some of those old clients still have relationships with them. And so we built a process that attacks and that word is fair.
JD Redmon (10:51):
We attack customers to ensure that when our clients want to reach after these five to 10 people, I’m going to hit them at every level, every department, every decision maker, head. And then eventually Scott’s going to swivel his head and say who the heck is this company? Because I keep hearing people in my company talk about them. And that’s when I realized that that was the way to get into the door was if I can market to the Scotts of the world, five to six months before we actually have a cold call, it’s no longer a cold call. It’s a morning,
Scott Luton (11:24):
Excellent point, strategic holistic, comprehensive. You are surrounded prospect. You must surrender. I love that. I love that. It really seems to be what you’re describing. You’re a thought leader in kind of how modern day forward looking biz dev and growth is done. You know, I was on a call. Yeah. I launched my business, my first business in 2013 and we’d go into different cities and we’d, we’d sell lean six Sigma training, right? I was with, uh, a great partner, uh, former Emery, um, uh, lead instructor for, for six segments. And he’d done it in the real world with, at T and T. So anyway, we would procure data to go into these new markets where we didn’t have any contacts back then. And that was just eight years ago. We’d get static spreadsheets, right. And try to put a plan together. Well, I was going to call this week with an AI driven. This is like, um, the matrix, how they can, they can, uh, find the contact information you need and do just like what you’re describing form a holistic multi-level multi-touch approach and all the information is at your fingertips. I mean, it’s just, it was, it was, for me, it was like a Eureka moment for just how far we’ve come with the tools of the trade. So I love to, I love that strategy and we’re going to have to reconnect, uh, after
JD Redmon (12:44):
There’s a platform right now, Scott, that not too many people know about, I’m not willing to release it yet because it’s still my baby. Um, although they are actively selling out there in their customer market space, but this platform allows me to eventually not only do like Google ad, but because we’re giving up so much free data as, as customers. And we don’t recognize it. I’m almost to the point now where I can tell you all who are listening and watching. I can tell you what Scott’s going to purchase next month. I’m almost to the point now where I know what groceries he can purchase. I know what he’s bringing in his home. I’m going to be able to tell you what he typically goes and gets his oil change done. I’m going to be able to tell you, there was one data point in there, man, where I learned from a prospect that he goes to a certain state and city every year, doing some digging and research. It comes to find out that this prospect had a best friend in college that passed away in that city, in that state. And every year on that Memorial, they go to visit that person. It starting to get to the point now where we know intimate data about you. But if I can use that intimate data to learn more, because if I know that’s the week that he goes for the Memorial, I’m not going to market to him that week, nor the week before the week after, as his mind, isn’t on discussing business.
Scott Luton (14:05):
It’s remarkable when you’re ready to talk those names when I tell you back home. But let’s so before we talk about what you’re doing now, because there’s so much good stuff there, one final question, Eureka moments, one of our favorite things to talk about here, and we all have them sometimes when we’re going through good or difficult stretches, we’re having several Eureka moments a day, but what’s been a, um, uh, an important one for you here.
JD Redmon (14:26):
The biggest Eureka moment I’ve had in concerns to our industry and supply chain is I don’t think any of us knew how feeble it was. And true supply chain, industry execs that are listening are like, Oh, we’ve already known that, you know, one or two things happened here. And it, it caused a, uh, you know, I don’t want to call it a butterfly flight, but a bullwhip effect, excuse me, guys, you caused the bullet effect. We that, but what we didn’t understand was the craziness of bullet effects in multiple industries at the exact same time on top of a pandemic on top of people over buying under and over saving at the exact same time. So how do you know what to order and when to order? And so their Eureka moment came is that the utility or the people of the world, we do control supply chain.
JD Redmon (15:15):
How do we track it better? We have to figure out then on a micro level, what spending is do is being done, not so much on a quarterly basis anymore, but we’ve had to go into the weekly spin basis of what are they doing in every state, every demographic, every region to make up this nation so that we then can say, what does the spin tell us that customers are looking for? That Eureka moment has blown me away because the Suez canal was, was big. And that was grandiose. And I understood what everyone was talking about and the port of LA, the SLU Rica moment there. But I’m starting to think about small things. Like for three weeks I walked in the store and there were no vegetables. And I lived out of Texas and I were going to multiple stores. And if they did have vegetables, it would be like pillage and Pake. And then, you know, everything else is wiped away. Weren’t seeing just common things being out. It wasn’t just totally paper. We’re seeing things that haven’t even come back to the shelf, like Lysol spray, you know, we’re starting to see the off-brands, but Lysol disinfectant spray still isn’t on my shelf. So, you know, it be there. How would it be there? That’s been my Eureka moment, man, is that the supply chain is just so, so it’s not even nimble, right. Campbell’s back. And it’s done.
Scott Luton (16:29):
All right. So I love that. Uh, gosh, if we could talk for a couple hours, but all right, so now I want to talk to you about what you’re doing now, what you’re doing now, uh, there’s so much good stuff there to kind of lay it on us.
JD Redmon (16:43):
Yeah. So I was telling Scott, before we started you off that entrepreneurship, isn’t what everyone proclaimed it to be. And it looks like this golden child. And so you have people on LinkedIn and multiple platforms, quit your employer today, stop being used by other people and go start your business because you won’t live life until you starts with business and go out and you’re all pumped. And you’re like, Whoa, I’m going to start my business with no idea who I’m going to have as customers. And no idea what my business plan is executed. I don’t have a bank and I don’t have business credit. Oh, wait, I have to fund this myself. And I have to pay myself out of gross income. And now that reduces my net. Like guys, when I started this business, it was truly on a whim and it was, it was broke days.
JD Redmon (17:30):
And I started in October, November. I was looking for clients, no clients, $0 brought in, okay. December, which my birthday is December 6th. I was flat broke on December 6th. I had paid all of my bills. I had about $1,200 left in my bank account. I had to ask my mom about $300 to cover three more. I was down to 600 bucks in my bank account, December the 13th or December the 12th. All of a sudden four clients finally all said yes, like on the same day. And then we ended the year technically, right? Because everyone’s gonna look at my year in roasting 85 grand. Okay. But what they don’t see is this for two months, I was broke and was living off of oatmeal. And I was driving Lyft and I was driving Uber and I was doing oddball jobs, trying to take care of my family and make sure that they were fed.
JD Redmon (18:21):
This was all happening with, if you’re listening to this whole story, our family just had damage on our land. I just had to pay deposits for two different properties. So I’m running on fumes here and you know, but I’m an entrepreneur. And I wake up every day with hours that belong to me. And as we built it and we ended the year on 85 grand clients continued to come in and we started doing better and better, but then guess what? I had to hire people. Right? And as much as we clap for people getting hired in this environment for a small business right now me hiring someone truly was life or death. Because now I’m saying, well, shoot, I’m bringing you into my mess. And I call it a business, you know? And it’s, and it’s a great business, but you know, I was okay with me, not knowing some days like, man, this, if they don’t pay the invoice on time, this may not get paid.
JD Redmon (19:12):
Well now it’s, if these people don’t pay on time, I have families who won’t get fed. That’s a different level of stress that I don’t think a lot of people recognize hits the heart of a business leader. So yes, today at seven months we are now hovering right over 300 grand in gross. It’s been beautiful, you know, w our net, isn’t where I want it to be. But at the same time, I’m excited that we were able to stay afloat during the pandemic. But Scott, it hasn’t been easy. It’s been some days where tears filled my eyes. It’s been some days where I’ve had to call my mentors and ask them, what am I doing? You know, like, am I on the right path? And they’re like, yes, keep going. We’re going to support you. And I had imposter syndrome. I was like, I’m not good. I don’t have my expertise. You know, I really want people out there to know the psychological battle of being a business leader and owner when you’re truly growing something. That’s your baby. It’s tough because I had Scott encouraged me. You encouraged me. You, I hate to keep going. You said more about to keep going. I’ve been there. I remember when I was there and just keep going. And that keeps moving. That’s something,
Scott Luton (20:19):
Uh, Hey, I’m with you. I felt almost every syllable. What you just shared, because I think, especially in these environments where we’re, we’re going through a heavy, transactional period, right? Where probably a lot of non, a lot of folks aren’t entrepreneurs are looking at these deals, you know, a hundred million dollars here, 10 being here, all points in between. And they perhaps I know I did before my experiences. I assumed all of that stuff, that there was just money out there. And if you had a business and one do a business, you’re going to, you know, that you just had to work, right. But as JD is describing, it is as much of a business rollercoaster and professional drill at rollercoaster that it is and leadership rollercoaster, and kind of a thinking exercise. It is a massive emotional exercise, whether you’re geared as an engineer or whether you’re geared as an extrovert, or if you’re however you’re geared.
Scott Luton (21:08):
And man, I, and that’s what I’m kind of hearing you talk about the whole enchilada during your journey and what you had to break through because not only is the market doubting you. And when I say you, I mean, all of us, you had those days where you doubt your own, you know where nothing’s going, right. And you’re like, man, is this the path I’m supposed to be home? And, and, and to your point, that’s when you do lean on those rocks and your, your inner fortitude and your belief and confidence that we are creating and delivering value. And there’s a place in this market for, so JD, I love it. So, so, so folks know, cause I’d love to, I’d love to get to the point where folks know when they need to call JD Redmond. So in a nutshell, you know, what does your business offer right now?
JD Redmon (21:51):
Yeah. So AXA is truly a marketing firm, right? We do the social media posting. So we do deliver a curate and then managed for you campaigns. So companies called us and I’ve had some people say, JD, I need a six month campaign. I want to focus on this specific part of the trucking industry. I want to target these specific customers. I want your strategy to get into their offices. And I, how do you guarantee me that? Well, one, I can’t ever guarantee anything, but two, I can promise you that any customer I’ve ever gone after I’ve gotten to. So that’s something that I can guarantee all of my own precognition. I can not guarantee you that because it’s not a hundred percent for any business, but for personally, I’ve never not gone after a company that I could not find a way to get into that business and eventually get to the business or decision-maker.
JD Redmon (22:41):
So we do one campaign curation and social media posting and managing for you. Two. The biggest thing that I believe a lot of companies are looking for right now is understanding the structure of their organizational marketing needs. When you come to me, there are some times where clients say, JD, I need you to be my fractional CMO or my fractional VP of marketing. I need your team to be my fractional marketing department. And I want the bells and whistles, and I need this. I need social media. I need curation. I want product, man. I want video production. I want photography. And I sit down and look at them and I said, Hey, you know what you say? Your, your wife helps you in the business a lot. Right? Right. She loves doing marketing, you know, reaching customers. Right, right. Awesome. So I’m going to send you over to the design pickle.
JD Redmon (23:26):
They’re one of my favorite people to utilize and design pickle. We’ll give you access to a great designer for about a thousand dollars a month and you and your wife can sit down on one Saturday, sipping a sweet tea and what you guys want to post for the next month, do it as a social media calendar. And then you’re going to be able to do that on your own. Well, JD seems like a lot of work. One Saturday afternoon with your wife having a good time or significant other, or your friend or your business partner, whatever the case may be eight hours a day to knock out an entire month, sometimes quarter worth of content. It should be easy for you to do it. And it’s only costing you a thousand dollars versus having to pay a designer, typically between 3.5 and 5.5 K a month, as well as my fees and these other fees.
JD Redmon (24:09):
So there are times where I say, that’s what you need. And the third option that has truly been our bread winner and moneymaker maker is video production. We do video production with JW films, whose name is Jimmy Walker. He’s been the video producer for the saints football team. He does it for a university of Texas Arlington. He does it for an a university as well as he does it for out here at TCU, very well known in the industry. We have a methodology where we don’t do a video shoot. And it’s two videos. When you come in with us, we start at 7:00 AM. We may not finish until 5:00 PM. You’re going to walk away with about 30 to 45 videos, quality solid. We’re going to have them planned all the way, put out. What does that mean? Well, gee, that’s a long day. You’re right.
JD Redmon (24:53):
As long for all of us, but your cost goes down when I can increase your outage. If I can give you 30 to 45 videos, you’re now paying about 200 to $300 per video. Instead of on average, most high quality depth videos are between 1.5, 2000 sometimes greater. So that’s been our bread. One of the, as far as because people recognize that one. When you come to me, even if that means going to another company, I will give you the best solution. I do not charge you just to charge. I do not take revenue just to have revenue. I have turned down many accompany because they truly didn’t need me. They want additional person on their team. And I coach them through that. Now that was still a fee, of course, through that coaching. You gave me 10 grand a month versus, Hey, JD, I need you to coach this person four hours out of the month. And that’s going to cost you a grand to 1500 is a completely different cost saving.
Scott Luton (25:46):
I love that. I love that we’re talking forward-looking content and, uh, sales, marketing, and supply chain because that’s, the industry has evolved quite a bit. So I love that. And I, and, and JD your background, I’m sure serves you really well as a, as kind of the supply chain practitioner, and you combined with your, you know, your marketing guru and an expertise. So we’ll keep our finger on the pulse. As your business continues to grow. I want to kind of move to the bigger picture, right? The industry, the state of the global business world. And there’s so much going on. There’s so much going on here in the States and certainly around the world on so many different levels. Goodness gracious. We’re not gonna do it justice, but first question. So I want you to fill in the blank here. So global business would be so much better if leaders did well
JD Redmon (26:29):
Go visit will be so much better. And I say that again for audio. Cause I know he has a producer. Who’s going to kick my butt for that sentence of global business would be so much better if leaders remembered that they’re actual people too. And what I mean by that is, for some reason, when we walk into our business setting, you know, the old school says put on your professional hat and you know, and since we used to tell people, leave the real Scott, leave the real JD outside. I want to talk to business. Scott, I want to talk to business JD. So, you know, we walk in now it’s the morning morning. How are you? How well, thank you. Thank you. Great, great knowing it’s and we all change. And all of a sudden, there’s this robust strategy to, to knock the doors down.
JD Redmon (27:11):
And you know, we have to be data driven and we have to be thought provoking and we have to make sure that there’s transparency and perspectives. And we have all of these little slogans to say that we just need to be approachable. That know how to talk with people. And this access and marketing and supply chain right now is the exact opposite of where marketing and sales has pushed. It everyone’s going digital. So people are throwing tons of money into digital, digital, digital they’re spending. And when I say times I have a client right now who spending 400 grand a month in Google ads, is it justified? Yes. That 400 grand brings in about 3.5 to almost $5 million in revenue per month for them. So it’s justified. I get it. But guess what guys, the most memorable act we didn’t do in this day and age is if I was to send Scott a letter in the mail and he walks outside in the morning with this cup of Joe and he goes to the mailbox, he grabbed it, it says JD. And he walks inside. He’s like, Hey, JD, send me a letter. And she’s like, well, what does it say? And he’s like, you know, whatever. And he opens it all. It says, I hope you have a great day, but he’s smiling the entire time that he’s doing it. Or maybe on a podcast show. I heard Scott say that, let’s say he likes the Cowboys. Cause they’re the best team that’s ever existed in sports.
JD Redmon (28:30):
Right. It’s the Cowboys. And I said, Scott, some cowboy memorabilia. And he’s just like, man, that’s awesome. We want to touch people. And as soon as leaders remember that everyone is missing out on touch right now because of the pandemic. That’s when you’re going to see a huge increase of people following your brand and increase in brand loyalty because you’re touching them. I see things all day long as I’m scrolling and we all like the zombies, but that’s not touching me. Right. It’s different.
Scott Luton (29:01):
Yeah. I liked that. I think we all win when we find those levels of connection and commonality, because whether folks, some folks want to know not to not, we all are human. And, and, and I love how that, that theme and that whether it’s empathy, whether it as Simon coined on one of our livestreams, humanistic leadership, which I love or whatever it is, you know, I think that that is incredible context that really helps real conversations to take place so that there’s no levels. There’s no, there’s no, you know, C-suite versus other suites. We’re all people traveling through this, this journey together. So I love that. Fill in the blank there. So very nice job JD. So moving forward and we’ve touched on a lot thus far. So what’s one other thing that you’re really tracking when it comes to global business right now.
JD Redmon (29:51):
So I, I believe we’re starting to see a sheriff and we have to discuss it. It’s not so much the diversity issues that we’re having, dealing with the police that’s completely different conversation, but we are having to recognize, we have to all look at, as that diversity is now coming into sales and marketing. So we’ve always would suspect some diversity here and there, but now you’re starting to see in movies, more leads with African-Americans Hispanics, Asians, and businesses. We’re starting to see more hires that are ethnicities or considerable minorities. And so, as we’re looking at this trend specifically, a global business, it’s having to reteach marketers and advertising agencies all over again. Because one thing that we were lacking is that how can I make a global campaign for a company when I don’t have global representation inside my agency to represent this? That means that I need to be able to have access to people that are apart of this community.
JD Redmon (30:49):
So now what we’re having to do in marketing, you’re seeing more firms and agencies saying, I need focus groups. And so just like it, wasn’t a nineties and early two thousands where you had professional focus group members. That’s what their job was throughout the day. They went to focus groups all day long and they represented a specific niche group. That’s now coming back and we’re starting to see that people are saying, yeah, that sounds great for that specific group. But for my group, that actually doesn’t make sense. It will be said this way. So it’s something that we’re tracking because it’s a little bit difficult when you start to make content that you want to be for everyone. So you then have to start looking at Coca Cola and Pepsi, how do they make such a memorable brand? And everyone feels as though they’re a part of that member of the brand.
JD Redmon (31:34):
And one thing that they’ve done is they’ve taken away. The need was so much diversity pushing and put African American in the front like this, or, you know, a white guy like this, or, you know, but it was more so they show actions that are graphics. So it might’ve been me and Scott and three of our buddies sitting out on our pickup trucks, I’m throwing SCADA, a Coke. He getting rid of the catch in somebody else’s on the grill. It’s multiple ethnicities that everyone’s having a good time. And we just all happen to be sharing a Coke where at that point again, where we’re having to see those types of static graphs.
Scott Luton (32:12):
Well, say it, I think the other thing that we, that we’re both aware of is, is, is AI AI. We’ve got such a, I’m not a technologist, but in terms of the coding and the programming, we know all the assumptions that, and all of that stuff, all the inputs that go into AI and we’ve got, we’ve got to challenge all those assumptions so that certain, so the outputs are as diverse and inclusive as your, as the environment you’re describing a moment ago. And that’s got, fortunately there’s, there are smart people. And whether, you know, regardless of what definition of diverse, cause there’s so many, you know, all different walks of life, right? And there’s a lot of smart people that have formed think tanks, action, focused, think tanks to attack those opportunities and make sure that AI doesn’t, doesn’t not only not calls us or not, does not lead more growth in these areas, but also perhaps even more importantly, they don’t, we don’t regress, you know, all those other things that you’ve spoken to because the AI is based on, on, um, you know, one view, you know, one point of view. So no shortage of challenges, uh, these days, J D
JD Redmon (33:20):
That’s the point where we’re going to need to stop being so angry, you know? And that, that’s where we are now, Scott, to talk about the times I’ve been very clear with people in Dallas and throughout the entire United States, especially when, you know, things took off with me on that Sunday a few months ago, where there’s a need for protests, but then there also a need for dialogue, like what we’re having between you and ourselves, and to be quite Frank on the level that I am with other African-Americans other minorities that may feel any way swayed left, or right now it’s not anger. It’s how do we sit down and talk through it? And how do we develop a process and a solution to ensure that we don’t have to continue going forward? Because right now, and I’m going to say something that, you know, if the wrong person sees this, they’re going to cut this one clip and make me sound one other day.
JD Redmon (34:09):
But right now we’re in the point where I believe some African-Americans and some minorities are addicted to the feeling of victimization and that feeling of victimization, it feels good because when you’re the victim, nothing’s your fault. You know, when you’re that nothing is in your control. When you’re the victim, you don’t have a say in your future. I have been in victimized situations, but I think I’ve proven myself to always come out and Vic tour, because I don’t allow anyone to victimize me. I don’t care. What title would person wear? Colored white, black Pocono. It doesn’t matter. You can’t victimize JD Redmond because I know who I am, and I know how to fight without fighting with these. I know how to fight without burning things down. I know how I’m fired without terrorizing my own city. I know how to fight without having to literally belittle other people, because that’s the status that they chose to be.
JD Redmon (35:02):
I E blue lags matter. I don’t have to have the little mint of them through their career choices. I do see things change as far as how processes and procedures are done inside of their actual niche industry. But at the same point in time, guess what? Scott, I’ve never had a threat in my face like that outside of a deer. And there was one time a bear that went up about 45 yards away. And I mean, it was, you know, at that point, like if he takes a step, I’m going to have to unload my rifle, but that was the closest I’ve come to having to have. So I don’t know what I personally would do if I was a police officer and I felt somebody was a threat and they were coming at me or if that fight or flight triggered in me, I don’t know that, but I do know that I can use my most powerful weapon, which has been proven to be my voice and how I speak specifically towards these issues to sway change. So that’s the best I can say to, to that issue.
Scott Luton (36:03):
I appreciate that. And kind of a different wrinkle of this issue in industry. And, you know, I’ll look at the supply chain, you know, we’re looking to C suite and, you know, fortune 500 companies for example, and there’s, it, it is, there’s not enough diversity. And what’s interesting if you look at a lot of studies, if you look at even even looking at just one simple Def you know, one definition, male, female, w folks coming into the industry, right? That’s according to some studies, you’ve got more women, it’s a slightly more coming into the industry than, than men, according to Psalm. But regardless, I think it’s an arguable disc it’s close to 50, 50. However, as you go through that, that career progression at each stage, the representation gets much more skewed up into, I think it’s less than 5%. I think it’s less than 5% of all fortune 500 C CEOs are female. And that’s just one again, as we both know, that’s just one definition. One way you look at diversity of so many different walks of life, you know, regardless of what it is. I think we’ve got a lot more, I believe we got a lot more heavy lifting to do, to truly provide opportunities for all on a number of different layers, which would you agree?
JD Redmon (37:14):
I would agree with that. And I think to your example, that’s typically the example that I bring up when I discuss privileges. So when you just spoke about when it comes to women, being in leadership, in supply chain and almost in any industry, what typically takes place is male privilege. Now I’m going to describe a scenario that many of you are going to be familiar with, whether you’re a male or female, or you do not observe to any gender bias, you may be day or, you know, on gendered. I want to be at where anyone is watching. Typically what takes places when you’re in a male dominated group, men are going to talk to men. We’re louder, we’re more boisterous. Our voices are stronger. We learned over the years that our fathers and forefathers, when they have a point to get across, they’re going to speak like this.
JD Redmon (37:56):
That tone kind of increases a little bit. You’re going to hear them. You’ll hear multiple men continue to talk until two or three, finally shut up. And that one voice goes through versus what a lot of ladies, when they are raised, they’re taught to kind of be respectful of who’s speaking, you know, and you see that as a mother, I’ve seen my mom talked to my sisters, Hey, calm down. You know, wait a second, let me finish that. They’re not taught to keep pushing their point forward. So male privileges when you’re standing in a group and there’s a lady there and she says something well, when men being men started talking and going, you know, boisterous, her voice gets drowned out. Now she’s not looked at as a leader because she’s not willing to scream and go across the table with us. So she asked if I have a different battle, she becomes more practical because she has to become more tactical. And God forbid, she shows any amount of emotion, because then she becomes the emotionally unstable woman in the room that, and it validates to some of the men, why some women shouldn’t be in leadership because they’re too emotional. And we deal with this male privilege that ladies deal with all the time. Right. That’s what a lot of men don’t even recognize this as privileged, because that’s just how we were raised. We just talk loud and, you know, we expect ladies to oftentimes be quiet when you overspeak them.
Scott Luton (39:08):
Yeah. I think, uh, you’re really what I’m hearing you touch on is this unconscious bias, right? Cause it’s, it’s instinctive is kind of how we’re wired and it doesn’t make it right. It’s just how evolution evolution or, or how, you know, uh, our journeys play out. Uh, and, and also what I would argue, just my opinion, because I’ve had plenty of folks come out and, and come at me on LinkedIn in particular, because I believe in unconscious bias, big, first step is being aware, being aware of how that exists. And if you can’t embrace that, I’ll say it you’re part of the problem. And in my view, so, but we’ll, we’ll bring, we’ll, we’ll keep that. We’ll continue on that discussion. Maybe on a future show. Let’s let’s wrap here, uh, you know, the pandemic, goodness gracious, wherever folks are listening to this, I hope the numbers are getting better. And the vaccine distribution distribution is getting better in your part of the world. We still see a variety of numbers, uh, based on different continents and countries. And we all can’t wait man, to be really in that post pandemic environment. So we can do this in person and we’ll get there. But in the meantime, what’s been your biggest lesson learned JD Redmond from the pandemic environment.
JD Redmon (40:18):
I think the pandemic just truly showed me personally. I’d be a person who professionally personally, it show me how much I live as a son, as a Beyonce, as a father being that, that male that grew up around the old school man that I go out, I go to work, come home. You know, you can swipe the credit card and you know, back then my grandmother did write a check. She never thought twice. If the groceries were expensive, whatever she needed, she stroked the check and went on about her life because my grandfather was out there working. I always made sure she was there on mom with me. I was like, well, I’m providing for my family. You know, I’m doing this. My mind never saw me. Really. My NAZA never saw me my side. He saw me, but it wasn’t as much as needed.
JD Redmon (41:03):
And I just realized that when we weren’t traveling anymore, dang, I really was only calling my mom, you know, once a day, sometimes and were conversations or, or, you know, my son would see me every other day. And he’d say, dad, I missed you. I’m saying I know, but dad has to make sure he could pay for clothes and shoes and explain it to a five-year-old like he remotely cared about his Spider-Man shoes that he had on. He rather go barefoot. It, that means that he could spend more time with me. So it taught that I needed to value my personal connections a lot more. Not just because people were passing away that I personally knew of COVID. But just because I recognize now that there’s no amount of money that will ever bring back any of those loved ones, if they were to leave today.
JD Redmon (41:49):
And that just, that scared me into a lesson learned of, Hey mom, how are you? You know, talking more, most people see me on these shows. They think I talk about Scott, I’m the person that you would probably, um, my fiance will tell you if you can get 15 words out of me on a Saturday, congratulations, because I will sit there and study all day long, just, you know, the market and doing my thing professionally. What the pandemic taught me is that there’s money to be made. And there are solutions out there that need solution makers, excuse me, there are problems out there that needs solution makers. And there are people that are finding solutions to the weirdest problems and they’re becoming overnight millionaires. And that is to encourage anyone listening today. I don’t care if you think the problem that you have a solution to is small.
JD Redmon (42:37):
My new silly, crazy stupid start the start, the business, start the problem solving, figure it out, find a way to, to answer it and go forward. VC capital money is abundant this year and will be abundant probably until 2025 because the billionaires and millionaires made enough money last year to where now they want to make more by investing in you. So, you know, there’s money to be made. Go find it, even if your company. And it just says Scott, in front of the sales Scott, if he could sell a hundred dollars a month for 20 bucks each, like let’s do it.
Scott Luton (43:14):
Well. I love that point of view. And it reminds me this morning, I came across a, um, a blog article by a, uh, CEO and CTO of a global technology provider. And the paraphrase he based was talking about how is staggering, the amount of innovation that has as the dependent has fueled. And he touched on a couple different examples. And then he, he kind of ended with his testimony to human resilience, right? And I would argue, I love that optimistic cause we got to have it on five feet of stuff. But, but JD, I think you’re a wonderful, I know resilience is overused, but it’s overused because of the meaning behind it. And, and that, that makes it very real. And I would argue that you’re a great example of human resilience and leadership resilience and look forward to what’s to come. So for folks, let, let’s make sure that folks want to connect with JD Redmond. How can they connect with you and compare notes or social or whatever.
JD Redmon (44:08):
That’s the way it’s on LinkedIn guys typer. My name’s 80 Redmond Nadi. There’s another JD Redmond. He’s a good buddy of mine now because he gets tagged for a lot of my stuff and I get tagged a lot of his stuff. So you see how just send him a request to he’s. He’s a good buddy about it. Now find me on LinkedIn, email firstname.lastname@example.org. Those are the easiest way to in contact and then watch where this show. Um, I told Scott about some of the things that I have cooking up and we’re about two weeks away from launching that. And Scott has been the precipice of me releasing my ideas to the world. This one was truly going to, I think this has got to rock the entire globe on this one. So it’s a gold changer. It comes from Scott’s old background of recruiting. So just, just give me a second and we’ll act with the way that to not to talk about that too.
Scott Luton (44:59):
Awesome. Well, we’ll have you back. I love your perspective and your storytelling. It really, it makes for an enjoyable interview. So big, thanks to JD Redmond, founder and CEO with acts H E X P D. So great CJD. We’ll see it’s in there. All right, folks, hopefully you enjoy this episode is conversation. It’s real authentic conversation. As much as I have, we should have been recording their pre-show version, but Hey, the real show version was that was a home run too. So we’ll have to have JD back with a space wherever you are seeing this listing, this, watching this, uh, we’re wishing all the best to you as we fight to get into the post pandemic environment, really with both feet and all 10 toes, but on behalf of our entire team here at supply chain now, Scotland and signing off for now. Hey, do good. Give forward. Be the change that seemed to be just like JD Redmond and know that, and it was see you next time on spot you now. Thanks for buddy.
Thanks for being a part of our supply chain. Now community check out all of our email@example.com and make sure you subscribe to supply chain. Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on supply chain. Now.
J.D. Redmon An experienced Fortune 500 executive, motivational team leader & Founder of Acces Expd. J.D. is best known for his strategic creative processes, team building and having a passion for helping companies/employees achieve their goals.
As an advisor, companies who have executed J.D.‘s strategies have achieved over $1.6B in revenue the last 3 years. His current focus is continued development of Acces Expd to help keep his clients in the Blikity™ (Activities that keep your company in the “Black”).
Host, Logistics with Purpose
Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.
Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more. In his free time he likes to read and write short stories as well as watch movies and television series.
Data Analytics and Metrics Intern
Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.
Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.
Founder, CEO, & Host
As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.
From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.
Host, Logistics with Purpose
Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.
She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.
Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise
When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.
Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.
Principal, Supply Chain Now
Host of Supply Chain is Boring
Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.
Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.
Host of TEKTOK
If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.
With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.
Host of Digital Transformers
Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog. He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community. Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include Cisco, Microsoft, Citrix and IBM. Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane University, O’Reilly Media, LinkedIn Learning, and Pluralsight. Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems Engineering, Carrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.
Host of Logistics with Purpose and Supply Chain Now en Español
Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.
He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.
Host of Dial P for Procurement
Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.
Host, Veteran Voices
Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.
Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business. Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.
Chief Marketing Officer
Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM. When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.
Business Development Manager
Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.
Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.
Host of Dial P for Procurement
Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.
An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.
A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.
A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning. He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.
Social Media Manager
My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.
Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.
Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.
Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.
Sales and Marketing Coordinator
Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.
Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.
Host, The Freight Insider
Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).
Host, Logistics with Purpose
Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.
Host, Logistics with Purpose
Kevin Brown is the Director of Business Development for Vector Global Logistics. He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.
Host, Supply Chain Now en Espanol
Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.
Host, Logistics with Purpose
Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.
Host, Supply Chain Now en Espanol
Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.
Host, Supply Chain Now
The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.
He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.
A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).
Host, Logistics with Purpose
Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.
Sales Support Intern
Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.