Steve Hornyak

A Shift in the Narrative for 2026 In a recent conversation, Scott Luton spoke with Mark Gilham, Vice President & Head of Global Advisory at Enable, about what supply chain and commercial leaders should expect from the year ahead. While many annual outlooks attempt to forecast the next major disruption, Gilham offered a different lens: 2026 may become the “year of no excuses.” After years defined by a global pandemic, inflationary shocks, geopolitical instability, supply shortages, and the rapid rise of AI, organizations have already endured extraordinary volatility. Businesses not only survived, but in many cases adapted and grew. According to Gilham, that reality weakens the argument that disruption alone explains underperformance. Disruption is not disappearing, he cautioned, but leaders can only lean on it for so long.   Why a Calmer Year Raises the Bar Gilham argued that if external conditions stabilize even slightly, the pressure on leadership actually increases. A less chaotic environment removes convenient explanations and shines a brighter light on internal shortcomings. Process gaps, misaligned incentives, and execution failures become harder to ignore when the world is not on fire. Rather than waiting for certainty, Gilham believes leaders should act decisively. This does not mean radical…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…