“I am shocked by how infrequently founders and CEOs will reference check investors. I mean, you have to do that. You’ve got to ask the investor for references and then you go find your own. And you just have to do it because you’re not going to find out otherwise, unless it’s somebody who is really well known. That’s the first thing I would do.”
-Robin Gregg, CEO, RoadSync
Fresh off raising $30M in Series B funding for RoadSync, a logistics payment software company, CEO Robin Gregg sat down with us to share her wisdom on what it takes to find, and win over, the right investors at every stage of the fundraising process. Don’t miss this master class on everything from perfecting pitches via Zoom to spotting genuine investor interest, navigating “frothy” markets, finding ways to still have a little fun, and much more.
It’s time to wake up to TECHquila Sunrise. Greg White here, and I have spent my career starting, leading, deploying, and investing in supply chain tech. So, we take a shot at top founders, execs, investors and companies in this hot industry. If you want a taste of how tech startup growth and investment is done, join me for another blinding TECHquila Sunrise.
Greg White (00:30):
Hey. Welcome everybody.
Robin Gregg (00:32):
Balaji Gopinath (00:34):
Greg White (00:35):
Robin Gregg and Balaji Gopinath, our usual judges. We’re going to turn the tables a little bit. This is our Summer Splash edition of TECHquila Sunrise, Take Your Shot. So, usually what we do is we introduce you to some startups and we let them pitch. If you remember our epic, epic show from last month, we went almost two hours. We’re going to try and keep it a little bit shorter. But, look, this is your opportunity to watch companies pitch and talk about their companies and share their vision with the marketplace and learn from our judges. So, we highlight these founders and we get insights from our judges. And, of course, this is a part of our collaboration between Kubera Venture Capital, Link Labs – our little supply chain-focused incubator – and we’re about to land here in the ATL there, and, of course, Supply Chain Now – thank you for giving us this platform and allowing us to focus on these supply chain techs.
Greg White (01:37):
Now, look, this is a really special show this time because we’re turning the tables a little bit. So, Robin who’s usually on the judge side, she gets to judge people and observe, she’s going to share a bit about her experience in going through a raise. So, what we’ve done in the past – if you haven’t joined us before – is we’ve watched founders do their pitch, three minutes or less. And then, we, as a panel, have evaluated their pitch, asked them questions, given them guidance on some opportunities within their business. But the culmination of what we’re trying to teach people with this show is to raise funds and to be able to build a good business to do so, and to expand that business.
Greg White (02:20):
So, guess what? Robin had to jump off the last Take Your Shot because she was in the middle of a raise, and just raised $30 million for RoadSync, the company of which she is CEO, a supply chain payments, FinTech. She hit all the key words and that probably made it easier to raise. But she just completed this raise. She’s actually about a month into making good use of those funds, being a good steward of the investor’s money. And so, we’re going to learn what that process was like for her, what the market is like in general, and what is going on at RoadSync since this next stage of growth. So, again, if you can call us judges, Robin, I guess it will be me and Balaji this time, but mostly let’s just consider this kind of a fireside chat. But welcome to both of you. And I’m glad to have you here. This is going to be fun [inaudible].
Balaji Gopinath (03:22):
At some point, we have to all do the tequila shot.
Greg White (03:25):
Yeah. That’s right. Do you have one handy, Balaji?
Balaji Gopinath (03:27):
I don’t. But it’s also a bit early in the morning for me to start the day in that way.
Greg White (03:33):
That’s true. I also think it might be illegal to do it live, FCC regulations and all that sort of thing. I don’t know.
Balaji Gopinath (03:40):
Who’s to say it’s tequila?
Greg White (03:42):
Who could find it? Who could find us anyway? So, you will be amazed on how many people insists on doing the shot on the show. There’s a few that I thought were maybe a little bit too blue blooded to do it. And they actually insisted on doing the shot. Robin, are you ready?
Robin Gregg (03:58):
Yeah. I mean, who know what’s in my tea glass? The conversation will get really interesting if I went that direction.
Balaji Gopinath (04:07):
Yeah. But before we get going, Robin, huge congrats on the raise. That was difficult regardless of the climate. And it takes a lot of work. It becomes a full-time job for many CEOs, as those who are in the process of raising no and those who have raised always know. So, huge kudos to you and the team to be able to get that done.
Robin Gregg (04:27):
Thank you. I really appreciate it.
Greg White (04:29):
Well, I can’t wait to hear, because you and I had an opportunity to talk just a little bit preparing for this and – gosh – it brought back memories – good memories. But, you know, I know it’s a heck of a workout.
Greg White (04:43):
All right. Before we get started here, let’s see who’s joining us. So, we have people from all over the world joining us. So, thank you, Manish. Srinivas, of course, from India. Always good to see you. And I have to quote Scott Luton, Peter Bolle, all night and all day from Quebec. Another Peter, Peter Matheka. And Scott Luton, who’s taking the afternoon off, he is just observing right now. We have folks tuning in, Samuel from Panama, Monday from Nigeria. You guys, we better be good. This is a worldwide audience. I’m not not saying anything in particular, no pressure. But we’ve got Kenya. We’ve got Pakistan. Musawer from Pakistan.
Greg White (05:36):
All right. So, let’s jump into it. So, appreciate you doing this, Robin. I know this is just the start of things. I think a lot of times people think that the hard work culminates when you get funding. But the truth is, now, you have a certain responsibility to your investors – as if you didn’t before. But, now, even a longer list of investors. So, we know that the work is hard and that you’re taking some valuable time for us. So, let’s start with something just really basic. I think, the question we’d all like answered every time we are pitching or we see somebody pitching or someone has pitched successfully, and that is, what did the investors see in your business? What did your pitch or your discussions with them communicate that they loved so much that they just had to invest here?
Robin Gregg (06:30):
Yeah. I mean, I think first of all, let’s share with people what we do. So, we’re in the business of automating the routine business expenses that truckers face to complete their loads. And we believe once we’ve done that, it will actually create a platform, an opportunity, to provide a broad set of financial solutions to the vendors that serve the transportation industry, to the truckers themselves, and then to the people employing them. And so, that’s really what our platform is about.
Robin Gregg (07:00):
But, you know, where we have started is by automating expenses and making it easier to get paid and pay for things that drivers encounter in the course of their load. So, you know, it could be anything from a warehouse unloading fee, a late fee, to heavy truck repair, towing, you name it. For drivers, everything is a business trip.
Robin Gregg (07:21):
But unlike us, when we go out on business trips, they can’t use AmEx to pay for a flight or a hotel. They really have a bunch of other things that they pay for that may or may not accept cards. They may or may not have the funds readily available. And it just makes it very, very complicated in the industry. So, that’s really what our platform is focused on.
Robin Gregg (07:43):
A bunch of other industries have spend management solutions. The transportation industry really doesn’t. And so, that’s really our aspiration is, to power those expenses and make them easier. And then, you know, like I said, there’s lots of other financial transactions that could be automated in the ecosystem as well.
Greg White (08:00):
And you’re aiming for some of those as well, right?
Robin Gregg (08:03):
We are. Yeah. Yeah. I mean, there’s no reason to stop at just the business expenses. I mean, once you serve those, you can start providing some other financial solutions on top of that.
Balaji Gopinath (08:13):
So, given that, Robin, I’m just kind of curious as to going into the investor question. Do you lean more positioning yourself as a FinTech company or a logistics company or a FinTech place serving logistics?
Robin Gregg (08:27):
Yeah. So, the category that’s really hot right now is embedded payments or vertically specialized software that have payments embedded in them. And so, you see in other industries, people like Toast – Toast, for folks who aren’t familiar what that is, it started as a restaurant point of sale system. And they now provide a suite of solutions to run a restaurant. And they all started with a point of sale that was purpose-built for restaurants. I think they filed for their IPO and they’ve managed to build a giant business in the space – that’s sort of an example of sort of vertically specialized software with payments embedded in it.
Robin Gregg (09:04):
And that was this category that we sort of positioned ourselves as. So, we didn’t necessarily say, “Hey, we’re looking for logistics, investors.” It certainly made it easier to talk to people who understood logistics because you just spend forever describing the problem, and the ecosystem, and the complexities. And even the lingo gets really painful if people don’t have any exposure to logistics whatsoever. So, I would say, we positioned ourselves as mainly FinTech with the vertical specific software wrapped around it.
Balaji Gopinath (09:38):
Greg White (09:39):
So, as you presented this, what do you think really hooked the investors? I mean, I see a lot of companies trying to approach a business solution for the transportation industry. But it seems like payments getting paid is a great entree for that. And then, building out furthermore. I mean, is that or something else?
Robin Gregg (10:04):
Yes. And the reason why it’s sort of software anchored to payments or other financial solutions is so impactful and so interesting to investors is because people really care about how they get paid. And so, how you’re taking in your money is a high engagement piece and sticky piece of what you do as a business. And so, if you’re really providing a person with solutions to get paid faster, to get paid easier, to track the revenue, you really can make the argument to an investor that that is a good anchor point and platform to deploy other solutions because they’re using it every day.
Robin Gregg (10:45):
And that’s really what people want to see, especially if you’re going to go for a platform play where you’re going to try to deploy multiple solutions, they really have to believe that you are important enough to your customer that they’re going to want to do more with you. And, you know, part of the reason you do that is you say, “Hey, they’re using this every day. This is how they get paid,” and it’s really sticky, so I think it’s an important part.
Balaji Gopinath (11:11):
So, Robin, again, just a little more on the FinTech side of things. I know you have a great background in that space. How much of this is partner-driven or relationships that you brought to the table? And how much of it did you bespoke or build as part of RoadSync that provided that unique offering to the market?
Robin Gregg (11:31):
Yeah. I mean, most of it is very unique. We publicly announced that we are partnered with WEX relatively recently, who has 50 percent of the over the road fuel card market. We accept their fuel cards at all of our merchant locations and instantly accept their fleet checks. So, that was a really important partnership for us. I think the fact that I’d come out of the fuel card industry was helpful in being able to land that. And, you know, they don’t easily partner with other platforms. And so, I think having credibility and a relationship was important to do things like that. But a lot of what we built is very custom, because even integrating with someone like of a WEX, it’s not like integrating with Stripe or something that’s sort of more off the shelf. I mean, this isn’t something they’re doing every day by a long shot. And so, you’ve got to understand and build a lot of custom stuff.
Balaji Gopinath (12:26):
And that goes back to something that Greg and I always talk about, the moat that a company has as it’s going through the fundraise as evaluated by investors, that’s a significant moat in terms of being able to enter the market and how you’re tightly integrated to an existing player. All those really helped a lot in the fundraise. And then, I think you’ve done that very, very well. It gives you a huge head start in terms of how you look at things versus other companies who, to your point, think they can build these things by integration with Stripe and all these other players. And, frankly, that’s easy to do and not a huge barrier to entry.
Robin Gregg (13:08):
Yeah. I mean, I think there was two interesting things to investors about that relationship specifically. Which is, one, it’s hard. It was hard to do. And it was hard for us to both get it done sort of from a build standpoint as well as just navigating that organization and sort of getting them to be a partner with us, so a gigantic company. But also the credibility of brands. I mean, their brand name is everywhere in the industry, and that’s helpful. Frankly, I think the transportation industry is quite skeptical of new technology and new players. And so, kind of having some folks to sort of –
Greg White (13:51):
How do you get that impression [inaudible]?
Balaji Gopinath (13:53):
Is that true, Greg?
Greg White (13:56):
I’ve never heard of that. No.
Robin Gregg (13:59):
And I think our are general approach – and I think this is something that resonated with investors as well – has been, we have to be very respectful of where our customers are. Like, there’s reasons that this industry has not been able to completely undergo digital transformation. And it’s not because they’re not sophisticated or savvy business people. And there’s just other fish to fry. And so, it’s extent that we are respectful to work within their existing business processes, work within their existing workflow, just makes it a lot more palatable. And that positioning, I think, was really interesting to investors.
Greg White (14:36):
So, you’ve said three things so far – I hope I can remember them all – that have really nailed it, that I think every company needs to think about. One is stickiness – we use that term all the time – being used every day. And especially for something as core as payments is a critical way point. I see a lot of companies who go at different angles of the company and then want to add payments later. And they do it via a generic solution like a Stripe or something like that. But you have actually positioned yourself to become the de facto, potentially, payments solution for the industry, especially with your connection to WEX.
Greg White (15:12):
The second is the integrations. Integrations aren’t typically a strong suit. They’re not typically a motor differentiator. But the integration that you have with such an exclusive player who has such exclusive taste with who they partner with, that is a huge leg up. That’s much more important than, again, as you talked about with Stripe or something like that. And then, the last is meeting your customers. This is not the last I’m sure we’ll hear. But the three that I’ve heard so far, the last is meeting your customers where they are. Solving the problem that they want solved, not projecting the problem that you want to solve. Don’t be a hammer in search of a nail, we say that all of the time. But instead find what the market need is, what is a compelling problem that they are running fast away from, and be the best and separate and differentiate yourself in that position in the market. And that’s how you win.
Balaji Gopinath (16:08):
Yeah. I think even simpler put, we also talked about revenue solves a lot of problems. If you’re helping people find revenue, that in and of itself is a huge value prop to the market. And we see a lot of efficiency plays. We see a lot of people addressing it from that standpoint. And all that is valuable. But the fact that you’re bringing revenue to the table is huge.
Greg White (16:32):
Yeah. No doubt. So, was there anything as you pitched that investors expressed concerns around? I mean, the market or your positioning or anything like that? I mean, it can’t have been all roses and daffodils, right?
Robin Gregg (16:46):
It was definitely not roses and daffodils. You know, just to share with folks, this is the third round of capital I raised for the company. So, I’ve done a seed round, a series A round, and then this was our series B. And I had really different experiences each and every time. And so, I learned a lot. I may have made the same mistake more than once, but tried not to. I think that the hardest part – and this has been consistent through all three rounds – is to make sure that people understand, one, understand the market, so the lingo, the structure, the problems that they have. If this is not an active investor in supply chain or logistics type of technology, it’s super duper hard. It doesn’t make a lot of sense to people.
Robin Gregg (17:31):
I think the second thing that was difficult was, the way we go to market is primarily through direct sales. And me and investors don’t like that. I mean, they don’t like hand-to-hand combat. They are like, “What do you mean you have sales reps call everybody?” And like, “Hey, this is not a market that has time to sit around and Google stuff,” especially if you’re kind of defining a new category and a new service. And, you know, I think part of that’s on us that we need to sort of start to figure out more digital ways to reach our customers, and we’re certainly on that path. But those are probably the two biggest things. So, just how we sell and then just understanding structurally the market, and the problems, and the lingo, I think were the two biggest challenges that I’ve faced every single time I’ve raised money.
Balaji Gopinath (18:15):
So, two questions to follow on, Robin. One is, I always get asked how many investors had I talked to. It’d be great to kind of give the audience a gauge of the fact that, you know, it’s not all daffodils and roses here. That you’re talking to lots of people before you actually find the people that get you and kind of grok what you’re doing. How many investors do you think you’ve talked to in the three rounds you’ve helped raised?
Robin Gregg (18:42):
Geez. Across three rounds probably, like, 150 to 200. I think in my seed round, I talked to just under a hundred, and that was by far the hardest. I mean, for most people, that’s the case. You know, for this last round, we did not talk to very many at all. We got lucky this time – and I won’t say got lucky – but we had a very tight compelling story and it went faster this time around, so we did not talk to that many people.
Balaji Gopinath (19:07):
So, you mean key point to all the early stage startups, don’t be dejected. It takes a lot of kissing frogs to find the right investment partners to kind of work with. And you have to remember that many investors want to say yes. Everybody wants you to win. But everything has to be aligned with what they know, what they invest in, how they can help, as well as timing, which is key. The second question, I think, which would be great for people –
Robin Gregg (19:36):
I actually wanted to say something else, the other thing I think I got smarter about is, learning to identify genuine interest. So, you said something interesting, an investor’s job is to look at deals. So, that’s their job. And their job is to, like, consider that deal. And so, I’m pretty sure they aren’t interested. Also, to learn about the market. I mean, you could have all sorts of objectives in terms of having a conversation with you. And it feels like genuine interest. So, some people, if you’re not used to it, because you’re like, “Oh, the conversations are going well. I’m going to the next phase.” And so, it probably took me the second or third time I raised to understand when somebody was genuinely interested and how to suss out who’s serious and who’s just shopping. And so, I think that’s important to learn too.
Robin Gregg (20:26):
I think the difference was, where I could find it and suss it out is, I really made them ask questions or come back to me on, like, what specifically they’re concerned about, or interested in the business, or how they wanted to dive in further. And that usually helped me understand validate interest. Because if the questions were good and very specific to me, then I knew that they’d been thinking about it. If they were kind of more like, “This is such generic questions we ask everybody,” that was usually a good indicator to me.
Balaji Gopinath (20:52):
Yeah. And just to give you a Kubera perspective on that. If we’re talking to people more than three meetings, we’re typically interested, but we don’t always do the deal. And that’s because of the size of the fund, the type of investment valuation, all those things do matter. But aside from that, I’m curious, as your company has progressed, what are the big things you’ve gotten done company-wise that helped set you up from a seed to series A and series A to series B? And what insight could you give people there in terms of things to look at? A question I get asked a lot is, “When should I bring in the CFO? When should I bring in a VP of sales, chief revenue officer?” I’m curious as to what you did and how you built your team to help you accomplish what you did.
Robin Gregg (21:41):
Yeah. And it changes at every stage, right? I mean, you guys are investors, you can correct me if I’m wrong. The story I was telling at seed stage was really sort of the stick dream. What’s the narrative? What’s the big dream? And then, what are the indicators? What are the customer pilots? What are the early signs of revenue? What are the indicators of momentum that we were really genuinely onto something? So, I felt like that was sort of, you know, what the story is around. So, you really are about like, what do you have in market? How much committed interests do you have, contracts? What is it that they’re interested about? How well do you understand the problem? And can you kind of describe what you do for these customers? And then, where does that take you? What’s the big dream?
Robin Gregg (22:24):
I think for our series A, there was an expectation more of how good is the company getting at sort of improving the product and product cadence. Are we starting to build that out and build out more feature sets? How sticky is the product? We now have enough data to know, do our customers stay with us? Do they like it? Do they love it? Are they raving? Are they doing testimonials? Are they referring other people? And then, what are the early indicators that we have a repeatable sales process? And I think on series B it’s, can Robin hire people? Can Robin build a team? Is she starting to build a bigger organization and structure? That’s when we hired a CFO. I think, for us, it might’ve been a little on the early side because we are a FinTech company, so the financial side of it is super, super important. We’re handling other people’s money. But I think, you know, the story starts to change as you kind of get to each stage.
Greg White (23:20):
Hey, I have a quick question from the club seats here. So, in as much as you were given some evaluation of interest, I’m curious if you have any other qualities that you kind of look for in an investor.
Robin Gregg (23:35):
Yeah. You know, I like to look at, one, the individual that you’re working with is super important and how they can help you, and how they can advise you, and whether or not they’re going to be with you through thick and thin. You are going to have some awful conversations and bad news you’re going to have to deliver to your investors. Like, you know, I don’t know of any CEOs who don’t have that experience. And so, getting a sense of who’s going to have your back, and be supportive, and give you advice, and that is productive, I think, is super important. And so, I think it is important to understand what your personal relationship is like and what you can expect from your investors.
Robin Gregg (24:13):
And, also, kind of the help you need. Different people need different types of help. So, you know, some of the help that I was looking for is, I’ve been a professional running and scaling business for quite some time, especially in FinTech. So, I didn’t need necessarily FinTech help. But I was in Atlanta and it was hard when I got started to raise capital outside of Atlanta. So, I was looking for investors who are really good at helping me raise capital, and helping me network, and extend my network, and we’re well respected and could connect me to the New York or San Francisco capital markets where, you know, there’s just a lot more capital available. So, it just depends on what you need and you have to be thoughtful about it. And it changes by stage of business.
Greg White (24:56):
So, if I was Scott Luton, I would have read that question before I put it up there, but I’m going to do it now. So, James Malley asks, “Are there any qualities you look for in an investor?” So, that’s why I asked Robin that question, for those of you who are not on video and can’t see it. I think, you know, one of the other things you have to acknowledge and you have to discern in the process is – and I’ve told a number of investors this both being on their side and the founders side of the table – every investor has the same pitch. They’re all former operators. They all have all these value added teams and things like that. And they all, essentially – as I’ve told many of them – your differentiators are precisely the same as all of your competitors. So, those things that you looked for, how did you discern that they were real instead of just the kind of typical pitch you get in a meeting?
Robin Gregg (25:51):
You know, I am shocked by how infrequently founders and CEOs will reference check investors. I mean, you have to do that. I mean, I’m very surprised. And I think, you know, you got to ask the investor for references and then you go find your own. And you just have to do it because you’re not going to find out otherwise, unless it’s somebody who really is well-known. That’s the first thing I would do.
Balaji Gopinath (26:23):
I agree with that. And I also think there’s bit of matching. I think at the various stages you’ve raised – and you’ve probably seen this – there are those investors that are true builders and partners with you at that stage, and will dig in, and be an extension of your team and work with you to do what needs to get done in many ways. And then, there’s the next levels of growth and scalers that take you beyond where the builders can take you. And the DNAs are different and it really is a partnership. And the way we like to talk about is that, you’re letting somebody into your family, they’re going to sit at your dinner table, and you don’t want that unruly uncle, like Greg, to show up because who knows what Greg’s going to say at the dinner table that day. [Inaudible].
Greg White (27:10):
[Inaudible]. I can guarantee you that.
Robin Gregg (27:14):
I’m not a knock on multi-stage investors or anything. But, like, in the early stages – I’m sure you guys will like this advice – I do really love having dedicated seed or series A investors with you, as kind of who you would pick. Because they are more like, let’s say, have smaller portfolios. They’re more dependent on your success. And you’re just going to get more from them. And they’re going to help you raise the next round because that’s what they need to do. And I think the alignment of incentives is just much, much better if you kind of find those folks.
Robin Gregg (26:49):
I mean, I know it’s hard to turn down a really great brand name multi-stage investor. But, you know, that can go wrong and you’re just going to get less help. And then, I think the other thing I’d say to founders is like, be honest with yourself about whether or not you actually want help. So, you know, if you’re just going to ignore, if you have like, “Hey, we want to help and get really involved early stage investor,” and you’re just not open to it, then that’s not going to be very productive.
Balaji Gopinath (28:15):
Greg White (28:16):
That’s a big, big part of it. I think it’s really difficult to conceive how complex this process is because you could have someone like Kubera, who is a perfect fit who really wants to and can help. But if you don’t fit the investment thesis, then you could go three, four meetings, and realize that there’s not a deal there. And it’s equally as frustrating for the investor as it is for the founder and the team. But, I mean, that is why a hundred contacts is necessary. It’s not just because someone can or even wants to or will say yes. It’s you’d need the right fit in so many ways to say yes. While you want is a check, then you just need to be honest with yourself and acknowledge that I don’t really care about it. Or, specifically, as you said, want someone helping me. I know what to do. That feels like a dangerous path having been a founder and an investor. But, I mean, there are some people, really experienced founders, who they may not want or even need that help. You have to be very, very introspective as well. You have to understand if you really should have the help, even if you don’t want it.
Greg White (29:43):
As you started to go into this, having come off two previous rounds, that’s obviously very helpful. But how did you prepare for this round? I mean, how did you get the team prepped, the pitch prepped, grease the skids in terms of relationships with potential investors, that kind of thing.
Robin Gregg (30:03):
Yeah. I mean, ideally, you’re pitching to people that you’ve been checking in with quarterly or regularly, and you don’t have to start from scratch. And some of those people are people I had pitched in earlier rounds. Some were people that I’d kind of gotten connected to subsequent. So, probably six months in advance, you ought to be having some conversations with people just to be able to suss out who your high priority people are. So, I’d done that. We did this during the pandemic. I did not do a single investor meeting in person. And so, we had to do it all over Zoom, which was crazy and it felt very different. It just allows you to sort of get your fundraising process be really, really compact and fast. And so, you can kind of iterate really, really, really quickly and have a bunch of meetings one on top of the other, and be pretty time efficient.
Robin Gregg (31:01):
I need to practice. I’m one of these people that need to practice a lot. I tend to get to, like, operating, “Let me tell you about all the stuff we built and what we just did.” And so, to kind of get –
Greg White (31:15):
Here’s how the money goes through.
Robin Gregg (31:19):
Yeah. I get like that. So, I need to practice, sort of so I’m staying on the story and kind of making sure that I have the right energy. So, I had to practice a ton. I recorded myself. I practiced in front of my kids, who were really mean, and that was really productive. So, it’s just practice the pitch. Have a really sort of structured pitch. And then, I also had a totally ready to go kind of light diligence analysis ready. So, everything was ready. So, for us at our stage, you do things like cohort analysis, sales analysis. There’s just some stuff that investors want to do. We had everything, the data ready, the financials ready, little pack, ready to go. So, if we had an investor who’s super interested, we could move quickly and we sort of removed some of the work for them.
Balaji Gopinath (32:10):
Robin, one of the things I’ve noticed with my peers in the investment space is that – I think, during the pandemic and probably even moving forward in a lot of these, Zoom has been so tremendously helpful on an efficiency standpoint – how much did the product demo matter? Because I find myself more focused on the demo and how well the product flowed and the customer experience. And I’m able to dig into a lot more earlier on because of that. How much did that play into your pitch during the pandemic and helped you get to where you were?
Robin Gregg (32:44):
I think it’s certainly important. I think we were late enough though. What was more important was our metrics and our sale – that’s a very funny comment, by the way. We were more focused on our metrics and sales momentum, and sort of more of how the business was performing and sort of the early signs of results and traction and momentum. But I think it was important. You know, I think it would have been way, way, way more important in the earlier stages.
Greg White (33:11):
So, the practice thing, I think, is really key. I mean, you say it jokingly, your kids were pretty hard on you. But, you know, my experience has been those that love you the most beat you about the face and neck in an appropriate way. I mean, I want and I do often, if I want an opinion, I go to Balaji and I know that I’m going to get it. Or go to my buddies and say, “Hey, here’s what I’m thinking in there.” You know, they will undoubtedly say, “Boring. I don’t get it.” You know, the truth is, because investors do talk to ten or a dozen companies a day, that you have a very little opportunity to get their attention. And you have to be concise and you have to be on point to do that. And that’s not unlike speaking to someone who doesn’t know the industry at all, or doesn’t know investing at all, or doesn’t know your company or your story at all. Because, you know, it’s kind of like a cocktail party. You know, when you describe what you do to your friends, it’s totally different than the way many people try to describe it when they’re in their marketing when they’re developing their marketing messaging. So, it helps to have people who have that blessing of naiveté because as an investor, you’re only dialed in looking for kind of bullet points, not consciously, sometimes just subconsciously. And when those bullet points hit, then you really dial in and start to dig deeper. So, that practice is really critical.
Robin Gregg (34:45):
It is. And I think it’s even more important when you’re doing it over Zoom. Because I think Zoom flattens you a little bit, flattens your tone, you just become less complex and interesting as a human. You don’t have the pre-game chit chat while you’re kind of all getting settled and sitting around the room. So, you got to, like, bring it. You got to be ready to have great energy, super crisp presentation. And that takes a lot of work to do. And so, that I think was super important.
Robin Gregg (35:14):
And the other thing that I did was, I always had another member of my team on the call. Because the other thing you don’t get to see is the feedback, what the faces looked. It’s really hard to sort of read the room when you’re doing a pitch over Zoom. And so, to have somebody else who’s like scrutinizing the little Zoom squares and figuring out what the facial expressions are, and sort of remembers the questions, and all of that was absolutely critical. I don’t know that we can’t iterate and get better. I think it’s a harder environment to get that feedback and to kind of – I don’t know – just sort of to bring your best version of yourself over Zoom.
Greg White (35:59):
In the end, did you like it better than [inaudible]?
Robin Gregg (36:03):
I did. Oh, gosh. I hated, like, driving around Sand Hill Road.
Balaji Gopinath (36:08):
Greg White (36:12):
The road. You just hated the road. It’s [inaudible] and windy.
Robin Gregg (36:13):
I just hated the road. I mean, you know, it was just super inefficient. You know, some people in downtown San Francisco, some people out scheduling everything. It just took so long. And you try to plan all around a trip. And I loved doing it over Zoom. The efficiency was fantastic. You kind of had to realize in what ways did it kind of – not cripple you – where is it going to sort of make it harder to sort of function and have a really good pitch.
Balaji Gopinath (36:48):
I think there’s a mixed bag. I know a lot of investors that have found it difficult to make investments virtually because they’re so used to meeting the entrepreneur, because it gave them data points and a sense of the company, of the founders. And many people have had to adjust on the investor side to doing the same thing, because it’s been difficult for them because they’re used to people coming to them anytime. And this is a whole new paradigm, where they can see a lot more companies, but they have to find the same type of cues they have to understand. They’re doing the same analysis on their end to try to figure out is this the right investment, the right team. And many times, particularly the backgrounds, a company can look huge versus being in somebody’s garage. And so, there’s always a bit of consternation around that as well. So, I think it cuts both ways. And I think, hopefully, the future is someplace in the middle where we find some efficiency as well as get back a little bit of face-to-face. But if you can stack your meetings, I think that’s better for everybody.
Robin Gregg (37:51):
Yes. Well, it’s easier to manage a process, right? Some of the things I see, especially early stage founders do, is they’re like, “I had five great conversations this week.” And I’m like, “Okay. Well, you probably got to do 50.” Being linear about it just prolongs your fundraise process, which means there’s more time that you’re embroiled in it. And it’s a time not spent actively managing the business. So, being able to be efficient and really compact about it, I think, is just good for everybody.
Balaji Gopinath (38:21):
So, in planning out the future, Robin, given the fact that the world is getting even more distributed in terms of teams and the fact that we look at future work as part of our thesis, we’re very interested in how companies of your size and stage are looking at how do you grow your team on a national global level. Is distributed workforce a nature of the beast? Are you trying to bring that brain trust to you, ideally? What is the mix from your perspective?
Robin Gregg (38:53):
Well, first of all, I’m very lucky that we are based in Atlanta, which is a fantastic town for FinTech and logistics talent. So, we very much view Atlanta our home. We believe to be competitive. We need to provide flexibility about where people work. And allow people to not spend five days a week and in the office, that doesn’t sell. But for certain roles, we’re also more open to having them be in other markets and other geographic markets, particularly engineering roles. But for the most part, we really want people here. And so, it’s here with flexibility. We will opportunistically hire some folks in other markets. But the times we’ve gotten the team together – and we’ve gotten a chance to do it a little bit. We’re partially back in the office mainly with our sales organization – and the energy’s amazing. You can’t replicate that, I think, over just Zoom and having a remote workforce.
Robin Gregg (39:51):
And I also think the business is going to lean one way or the other. And so, having us be primarily in person with lots of flexibility is probably the right model for us. And I think you’re going to see businesses sort of pick one or the other. But, you know, we’re kind of moving fast. We want to have a fun culture. We want it to really be sort of well-learning. And we have a relatively [inaudible] our sales team, you know, two to five years of work experience. It’s just much easier to kind of do some of that when you’re in person.
Greg White (40:27):
I think it’s interesting that what I’ve seen is strong leaders, like you, taking that balanced approach so many years back when it was open office or nothing. I think, now, so many companies go that way because of fashion. And like you have done, you have to understand that dynamic. Sure, you need a dark part of the office for the [inaudible] cage for the developers, that’s where they’d prefer to be anyway. You need another dark part of the office where things can fly around the room for the marketing people. And then, you need a well-lit and quiet part of the office for the accounting department. And it’s similar in terms of how you domicile people for their roles.
Greg White (41:12):
And, frankly, we’re in a market where I think we can all confess, it is definitely a candidates market right now. So, you have to be more flexible. But I’m a huge believer and I think having seen it – we talked about our buddy, Paul Noble – I have visited his corporate office and I’ve visited the corporate office at Flourish, both here in Atlanta as well, and the energy and the opportunity for interchange that really up levels the business is unmatched in a virtual environment.
Greg White (41:47):
So, just a couple more things before we wrap up here, but I want to talk about frothiness. So, for anyone who’s not familiar, if you are in the startup industry or you are an investor, the key word of the month or the last few months is frothy. Is it not, B?
Balaji Gopinath (42:07):
Yeah. Frothy is the term you typically see the insiders use. I think another term is unrealized exuberance. There’s a lot of exuberance. That’s not necessarily based on fundamentals of many decisions and that leads to that term frothiness. And that’s partly due to the fact that there’s a lot of money about looking for a place to land. And in markets where money is cheap – and it’s used to stimulate the economy – these things tend to happen across many areas, not only startup investments, but if any of you that own homes are thinking about selling, know that the price of your home has gone up considerably. It also comes into play in many other industries when money is cheap.
Greg White (42:56):
Yeah. And, arguably, we’re in kind of an everything bubble. And frothiness, frankly, is a dual-edged sword. Because investors who have FOMO, fear of missing out, they want to get in on good deals in hot spaces like supply chain and FinTech. But at the same time, to kind of temper the fancy of our audience here, you had better be performing really, really well because while there are a lot of deals out there, I think investors have started to have their eyes looking forward for when the market starts to retreat a little bit. And they are starting to look at the best deals out there. Those really fast-growing companies with good teams, and good products, and good market positioning, and a good moat. So, I’m curious what you saw in regards to that, because you are in two markets that are frothy [inaudible] both FinTech and [inaudible].
Robin Gregg (43:58):
First of all, I’ll start off with my investors got a spectacular deal because we are amazing. And whatever they paid, we’re going to blow it out of the water.
Greg White (44:13):
[Inaudible] like a true diplomat. Very well done, Robin.
Robin Gregg (44:16):
So, I think you sort of alluded to this, not everyone experiences the froth. And I think, you know, I want to feel the founders out there that are like, “Where the heck is all this money? Because I can’t find it.” Like, it’s a relatively limited set of folks that are experiencing, what people are calling, frothy market and over exuberant market. It is gravitating to people with certain backgrounds and experiences and businesses to certain profiles. And so, you know, for some folks it’s business as usual, trying to find capital. And so, the story around frothiness is intensely frustrating and, you know, can be a little bit de-motivating. But that’s not everybody’s experience, right? So, it’s a kind of an abnormal experience to experience the froth.
Robin Gregg (45:10):
What does happen, especially if you’re in hot markets, is this thing that I talked about at the very beginning, which is, everyone will look. And I had this experience in the beginning too. Like, for me, I am a woman who came out of a really well-known successful commercial payments company in a hot market in logistics and FinTech. And so, everyone would have a conversation. And a lot of those conversations were just an interest in the space and all this other stuff. And that wasn’t actually interested in our business so they weren’t really were going to invest. And so, I do think the frothiness can be a disadvantage to some investors – not investors – to some founders because it’s just, “Hey, I got to look at everything now.” And you’re not getting the weeding out and sort of the qualified interests that you would get in a different market.
Balaji Gopinath (46:08):
Yeah. Just to play on the frothiness a little bit, I think one of the challenges with entrepreneurs, particularly at early stage, is that they see the success of other companies that look similar. And they believe their valuations should be in the same ballpark. Whereas, no two companies are necessarily alike. And to your point, there’s a lot of facets that get looked at in terms of the team, the experience, the domain expertise, the product, the traction, the stickiness, all the things we look at in terms of trying to evaluate a company. And that can be frustrating because from the outside, “We look just like them, why aren’t we getting the money?” But the reality is, there’s a lot more to unpack. And if you become valuation focused, particularly at the early stage, I think you’re doing yourself a bit of a disservice versus just continuing to build and finding that success.
Robin Gregg (47:05):
And I think the thing that some people need to understand, too, is, sometimes people get irrational offers. I mean, they may fall into a pot of money and a valuation that they just hit the right person at the right time. An investor lost a previous deal and really feels like they need this deal. I mean, who knows? There could be all these sort of magic to it.
Balaji Gopinath (47:28):
Luck and timing is a big part of all of this, right?
Robin Gregg (47:31):
Right. It’s not like there’s some mathematical formula to what you’re going to get. So, it could even be for reasons that are not really justified on business fundamentals, or business quality, or anything like that. You just never know. And so, you can’t get wrapped around the axle. Your business is worth what someone’s willing to pay for it.
Balaji Gopinath (47:52):
So, that being said, Robin, again, another question I have a lot with founders and startup people are, how much did I raise? And what’s the right amount of money to take in? What’s too much? What’s too little? How do we determine what the right amount of money is? What are your thoughts on that? Because, obviously, you guys have raised a tremendous round and I’m sure there’s rationale behind that. But, you know, what insight could you give people as they try to figure out what is the right amount of money to raise right now?
Robin Gregg (48:24):
Yeah. I mean, I think that it’s what you think you can productively deploy. And really have a good thesis on I can spend this money wisely and hit the milestones and the metrics that I’ve put in front of the investors. And you shouldn’t raise much more than that. I think people, especially in the earlier stages, I would recommend being a little bit more conservative about what you raise when you’re really early, early, early. I think, you do see some of these bigger rounds. I mean, the reality is in some of the bigger rounds, you kind of have sizes that you’re not going to get a top tier investor if you’re raising a $5 million series B. So, you’re just kind of stuck with certain amounts of money at certain periods of time in your growth cycle. And you need to know, as the CEO or founder, that you can productively deploy it. And so, that’s how much you should raise. Otherwise, don’t play that game.
Greg White (49:22):
Yeah. This is going to sound counterintuitive, but the last thing you want to do is raise too much money. And too much money is defined by giving everyone a car as a sign on bonus to the company. And that’s an extreme example. But the truth is you need to be able to have a sound plan to know how you’re going to deploy those funds. We have this discussion frequently, how much is enough? How much is too much? Rarely do I talk to a founder who thinks they are asking for too much money for their round. The other thing, I think, companies – and you’re at a stage, Robin, where this rarely happens, but we see it frequently with seed stage companies – you’re not raising for timeline. It’s not runway that you’re raising for. You’re raising for milestones and accomplishments and levels of growth in your team, in your company, in your business model. You’re not raising to survive the next 18 months. Personally, that is a pet peeve of mine.
Greg White (50:33):
So, let’s talk about that. Now, that you’ve raised this money – we know as Balaji asked, you had a great plan for what to do it. It probably feels like a lot of people looking in from the outside that you’ve made it. You’re done. You’re good. You’re ready to go – now, though, the hard work starts. So, tell us a little bit about, you know, where you go from here now that you’ve raised and closed this round and that money has hit the balance sheet.
Robin Gregg (51:02):
Yeah. I mean, we’re very much focused on sales expansion. So, just dramatically increasing how big our sales team is and how we are deploying salespeople against the market. So, a lot of the money is being spent on that. And as we grow, that means we need more tools, more sales structure, more inbound lead generation. So, there’s people associated with that as well. And then, the other big area of growth for us is more product. I think the use cases that we serve are slightly different depending on who we’re talking to. And it requires really smart and effective multiproduct team. And so, really kind of getting us organized around that is sort of the second area of growth for us. And then, I guess finally, just continued investment and partnerships.
Greg White (51:57):
So, you will probably address with this funding. It sounds like you certainly are cognizant of that. Addressing some of the things to go all the way back to the beginning of what the investors did like, you’ll accelerate that. And some of the things that the investors didn’t like, you’ll shore that up. And I think that’s a really foundationally sound way to approach this. So, there were a lot of other things, you know, that are details in these things. But, ultimately, you have built a sales flywheel, as everybody loves to call it. Proven that you can get to market. You’ve proven you’ve got a sound product. You’ve got good customer momentum and retention there. Now, you just have to accelerate and grow all of those things, just – did I say just?
Robin Gregg (52:44):
You did say just. You know, executing is harder than it looks.
Greg White (52:48):
So, I want to give Balaji a quick chance kind of some final words. And then, Robin, I’d love to just get some final words, or takeaways, or whatever you think people ought to have heard here. So, B, go for it.
Balaji Gopinath (53:02):
I think Robin and RoadSync are a great case study in the evolution of a company in terms of getting from seed to series B, and doing so methodically and with purpose and a plan. And I think it’s a great model for people to consider in terms of when Robin came in the business, the vision she has, how she’s directed the team. I think all those things are important and you need to kind of build some of that domain expertise as you’re kind of unpacking and unwrapping your opportunity to get to where they are. I think a lot of the key points that she made are relevant at any stage. Always do your homework. Find the right investor. Focus on the right things in terms of where you are, in terms of market traction. Be honest about what you need and don’t need. Because there are people that want to help, like us and others, in the early stage markets. But if you don’t want that help, you know, find different sources of investment. Because professional investors want to get engaged and they want to be part of this in some way, shape, or form. That’s what they do. That’s what they live for. But, again, kudos to Robin and the RoadSync team. I think they’ve done a tremendous job. And I look forward to seeing the future.
Greg White (54:24):
All right. Robin, it’s almost time to get you back on the other side of the desk here. But share what you just like folks to take away from this.
Robin Gregg (54:33):
I think Balaji did a great job recapping some of the things that I said throughout the conversation. But I’ll just add something that I didn’t talk about, which is, I have wished that folks could figure out a way and hope for folks that they can figure out a way to make this fun. When you’re in a fundraise process, you’re getting to talk to really curious, smart people about your business and you love your business and you love to talk about your business. So, try to figure out a way to have fun with the conversations and just understand it’s a numbers game and a sales process. And you’re going to get lots, and lots, and lots, and lots of nos. So, figure out a way to have interesting conversations with people that are fun and interesting. Maybe you can find out something about the market, about similar businesses, get ideas. Like, I felt like the best I did was when I sort of figured out a way to enjoy the process. I mean, I could totally enjoy it. But, you know, just to figure out to take something positive.
Balaji Gopinath (55:28):
I think that’s spot on. And I’ll add on to that, many times we don’t make the investment, but we like the investor and still want to help. Sometimes it just doesn’t fit the funds thesis in terms of valuation and ownership, a lot of things. But it doesn’t mean we don’t like the business or the founders. And we still try to find ways to help. And I think a lot of people are of the same mind if they’re having fun with you along the way, to Robin’s point.
Greg White (55:57):
So, we have to wrap pretty quick because Robin has a day job, Balaji. So, I will keep this short and that is, I think it’s a lot easier to have fun when you’re as prepared and sound fundamentally as Robin is when you have prepared your backup documents, your presentation, when you’ve practiced it. The best way to sound unrehearsed in any presentation or discussion is to know your presentation or discussion inside out. So, the only way to sound unrehearsed is to be completely rehearsed. That gives you the ability to have fun and be a little bit more off the cuff. So, before you expire, Robin – because I want all of us to leave at the same time this time – thank you for joining us. Thank you for being on that side of the table. We welcome you back to being a judge next month. And congratulations again on your funding and on the forthcoming additional acceleration of RoadSync. You’re doing a great job there. And I think you’re a fantastic example of the kind of leaders we need in supply chain and in tech. So, thank you.
Greg White (57:09):
Balaji, always a pleasure. Thank you for your time. Thank you for your insights. Look, none of us would be doing this if it weren’t for you. So, I really appreciate you getting me on that side of the table, on the venture side of the table. And appreciate your insights as always.
Balaji Gopinath (57:29):
I’m always having fun, Greg. Number one.
Thank you. And, of course, to all of you out there and to the whole Supply Chain Now team, thanks for joining us. And, Scott, thanks for giving us this platform. I think this is valuable information for the marketplace. We have a ton of other shows at Supply Chain Now. And, of course, TECHquila Sunrise, we did drop another podcast and vlog episode with Shannon Vaillancourt, CEO of RateLinx. We need to introduce you to him, Robin. And, of course, subscribe wherever you get your podcasts from or on YouTube. And remember this one final thing, acknowledge reality, but never be bound by it. Thank you.
TECHquila Sunrise is part of the Supply Chain Now network, the voice of supply chain featuring the people, technologies, best practices, and key issues in the industry. And, hey, listen up. To build your supply chain knowledge, listen to – get this – Supply Chain is Boring, where Chris Barnes connects you to who’s who to get supply chain wherever you are, point us to where we’re going, and take us to the next level. Or check out this week in Business History with Supply Chain Now’s own Scott Luton to learn more about everyday things you may take for granted. And pick up quick insights you can use as inspiration and conversation starters. The Logistics With Purpose series puts a spotlight on inspiring and successful organizations that give first, give forward as their business model. If you’re interested in transportation, freight and logistics, have a listen to the Logistics & Beyond series with the adapt and thrive mindset, Sherpa, Jaymin Alvidrez. And also check out TEKTOK, hosted by industry vet and Atlanta’s own Karin Bursa, the Supply Chain Pro To Know of 2020, where Karin discusses the people, processes, and technology of digital supply chain. For sponsorship information on TECHquila Sunrise or any Supply Chain Now show, DM me on Twitter or Instagram @gregoryswhite or email me at email@example.com. Thanks again for spending your time with me. And remember, acknowledge reality, but never be bound by it.
Robin Gregg serves as CEO of RoadSync, who’s on a mission to modernize payments across the entire logistics industry. Prior to this role, Robin served as SVP/GM Direct Fuel Cards with FLEETCOR and SVP of Product Development & Strategy with Revolution Money. From the company’s beginnings in 2015, RoadSync has been on an upward trajectory, quickly becoming the chosen payment solution for some of the largest names in the logistics space. Our team is standing by, ready to help you integrate and manage a simpler, more efficient way to navigate payments. Connect with RoadSync on Twitter and learn more: https://www.roadsync.com/
Balaji Gopinath is an entrepreneur, board member, and investor, and currently serves as General Partner for Kubera Venture Capital. Balaji has had the privilege to work with hundreds of startups as an active investor, advisor, and mentor, and has been a featured speaker, contributor, panelist and interviewee on: TechCrunch, Vator, Variety, Multi-Channel News, Digital Hollywood, NAB, SXSW, Chief Digital Officer Conference, AppNation and others. Connect with Balaji on LinkedIn.
Host, Logistics with Purpose
Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.
Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more. In his free time he likes to read and write short stories as well as watch movies and television series.
Data Analytics and Metrics Intern
Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.
Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.
Founder, CEO, & Host
As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.
From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.
Host, Logistics with Purpose
Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.
She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.
Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise
When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.
Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.
Principal, Supply Chain Now
Host of Supply Chain is Boring
Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.
Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.
Host of TEKTOK
If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.
With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.
Host of Digital Transformers
Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog. He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community. Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include Cisco, Microsoft, Citrix and IBM. Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane University, O’Reilly Media, LinkedIn Learning, and Pluralsight. Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems Engineering, Carrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.
Host of Logistics with Purpose and Supply Chain Now en Español
Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.
He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.
Host of Dial P for Procurement
Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.
Host, Veteran Voices
Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.
Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business. Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.
Chief Marketing Officer
Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM. When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.
Business Development Manager
Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.
Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.
Host of Dial P for Procurement
Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.
An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.
A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.
A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning. He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.
Social Media Manager
My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.
Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.
Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.
Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.
Sales and Marketing Coordinator
Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.
Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.
Host, The Freight Insider
Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).
Host, Logistics with Purpose
Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.
Host, Logistics with Purpose
Kevin Brown is the Director of Business Development for Vector Global Logistics. He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.
Host, Supply Chain Now en Espanol
Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.
Host, Logistics with Purpose
Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.
Host, Supply Chain Now en Espanol
Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.
Host, Supply Chain Now
The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.
He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.
A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).
Host, Logistics with Purpose
Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.
Sales Support Intern
Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.